Te Companion Where Fans Go After the Show We’re creating “The Athletic” for Entertainment Lawrence Kao:
[email protected] Nick Hayward:
[email protected] November 2020 What Is the Companion? We’re the ultimate companion app for passionate fans who want higher quality content around flms, shows and games. It’s what the Athletic is doing for sports coverage or the Atlantic is doing for news and culture. We’re 1 of 3 Worldwide Film/TV Publishing Apps (iOS and Android) Premium Articles, Podcasts & Video Features Written by Show Creators (think Player’s Tribune) Deep Dive Guides and Infographics (think The Economist) ‘Behind-the-Scenes’ Features (think DVD extras) Community Features Customized Feeds and Personalization Features No ads, no clickbait All on a Premium Subscription Model - $70 per year. Why an App and Our App Allowed Us To Where We Are Jump Major Competiion In Q2, We Raised $190k Acquired by Newscorp for $650 With a tight budget we made strategic decisions for Million building long-term value Invested in an app creating an asset almost no other major content publisher had Raised $150 Million The App increases our ability to be the home where people go after - and during - the show. We made only 1 hire: Editor-in-Chief of Future Publishing at a major discount We launched in October w/ $190k Where We Are Now 300 Lifetime and Annual Memberships Pre-Product Launch ($70 Membership) Leads Pipeline of 6,000 on Newsletter Entertainment Weekly, Empire, Total Film - Huge Content reaches 3X the number of our members: They read every article then shared with friends Magazines with No Platform Publishing Maintain a lean team of 5 full-time staff members * Full Competitor Analysis and App Landscape in Appendix Where We’re Headed: Publisher To Platform Instead of focussing on editorial.