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Bravo Business Awards 2019 BRAVO BUSINESS AWARDS 2019 SUSTAINABILITY Cars: An electrifying future LEADERSHIP Soft skills gain ground CORPORATE The multilatina of the future GROUNDBREAKERS Recognizing 25 architects of change in Latin America over the past 25 years HONORIS LATAM25 YOUR BUSINESS SOURCE FOR LATIN AMERICA » WWW.LATINTRADE.COM » THIRD QUARTER 2019 CONTENTS THIRD QUARTER 2019 / VOL. 29 / No. 3 Cover: Shutterstock Letter from the Editor Honoris Latam 25 Pure transformational action The groundbreakers By Santiago Gutiérrez Recognizing 25 architecs of change in Latin America over the past 25 years. The Scene Science and Education: Steel consumption declines Rodrigo Galindo, CEO, Kroton Educacional, Brazil Mario Molina, Chemistry Nobel Prize, Mexico Increased movement in Ruth Shady, archaeologist, Peru Latin American ports Technology: Óscar Salazar, cofounder Uber, Mexico Opinion > The Contrarian Marcos Galperín, Mexico: recession or growth? CEO, Mercado Libre, Argentina Brian Acton y Jan Koum, founders, WhastApp By John Price Frederico Fleury Curado, former Embraer LT.COM Social: Environtment: The air we breathe Gastón Acurio, cheff, Peru Education: Top law schools José Marcos Camargo, economist, Brazil Corporative Multilatinas Pedro Heilbron (CEO, Copa) and The Multilatina of the future: Enrique Cueto Plaza (CEO, LATAM Airlines) Multilatinas have progressed substantially Thilo Mannhardt, former McKinsey since the year 2000. A few new ones emerged, Daniel Servitje, CEO, Grupo Bimbo many others increased their regional presence, Jorge Paulo Lemann, businessman, AB Inbev and and some consolidated their global status. This other companies. article explores challenges and opportunities Antônio Luiz Seabra, founder and co-chairman, for the multilatinas of the future Natura Carlo Solari, chairman, Falabella Opinion > Multilatinas Juan Pablo del Valle Perochena, chairman, Orbia. 2 34 Are Latin American companies too focused on domestic markets? Public service: By Lourdes Casanova Alberto Alemán, former Administrator Panama Canal. COVER Sergio Moro, Brazil Justice minister Leadership Zheng Shijie, CEO, China Development Bank Leaders who inspire Mauricio Tolmasquim, engineer, Brazil Today, their best asset is soft skills: Elsa Carbonell, biologist, Peru communication, openness, and a focus on client Jaime Lerner, former mayor Curitiba, Brazil. and employee experience. Angel Gurría, economist, México, . General Secretary OECD Opinion 33 Walking the line between creativity and chaos Latin Trade is printed with paper certified by FSC and PEFC. By Deborah Ancona and Kate Isaac That paper is produced 100% from non-native forest. LATIN TRADE THIRD QUARTER 2019 LATIN TRADE magazine BOARD OF ADVISORS Jorge Becerra, Richard Burns, Raúl Katz, Thilo Mannhardt CEO/EXECUTIVE EDITOR Santiago Gutiérrez MANAGING EDITOR Élida Bustos COLUMNISTS John Price, Lourdes Casanova, Deborah Ancona Multilatinas CORRESPONDENTS LATIN TRADE / LATINTRADE.COM Argentina Charles Newbery, Diego Llumá BRAVO Business Awards 2019 Brazil Thierry Ogier (São Paulo) Awarded by the Council of the Americas to: Chile Emily Russell Colombia Alejandro González, Pilar Vargas Luis Alberto Moreno, U.S. David Ramírez (Miami); José Luis de Haro (NY) President, Inter-American Development Bank Mexico Daniela Clavijo (Mexico City), Nancy Ibarra (Monterrey) Peru Simeon Tegel Joao Miranda, Uruguay Diego Stewart CEO,Votorantim CONTRIBUTING EDITOR María Fernanda Rodríguez (Lead Researcher) TRANSLATION Ken Emmond André El-Mann, PROOF READING Rick Jarvie (English), Élida Bustos (Spanish) CEO, FUNO (Fibra Uno) COPY EDITING Rochelle Broder-Singer Claudio Muruzábal, ART DIRECTOR Camilo Jaramillo :: studiovisual.co CEO, SAP Latin America and Caribbean Editorial Design Jolly Alexandra Carvajal Carlos Vives, LATINTRADE.COM David Buchanan Singer, songwriter, founder Tras la Perla Initiative DEPUTY EDITOR María Fernanda Rodríguez Cristina Junqueira, RESEARCH Cynthia Arnson (The Wilson Center), COLUMNISTS Arturo Franco (The Atlantic Council) Co-founder, Nubank Margaret Myers (The Inter-American Dialogue), Susana Balbo, The Inter-American Development Bank, OECD Dan Restrepo, Senior Fellow, Center for American founder and president, Susana Balbo Wines Progress, former advisor to The White House. SPECIAL GUEST COLUMNISTS Deborah Ancona (MIT), Felipe Barrera (Harvard University), Harold Trinkunas (The Brookings Institution), The World Bank LAC Department Sustainable mobility BOARD OF ECONOMISTS Andrés Neumeyer (Universidad Torcuato Di Tella), Roberto Rigobón (MIT), Esteban Rossi-Hansberg (Princeton An electrifying future University), Andrés Velasco (Columbia University), Alejandro Werner (IMF) Electric cars are already travelling the roads of Latin America. LATIN BUSINESS TRAVELER EDITOR Rochelle Broder-Singer TRANSLATION Aimara Farhat SALES VICE PRESIDENT María Cristina Restrepo • SALES MANAGER SOUTHERN CONE Mariano Vergara-Hegi ADMINISTRATIVE ASSISTANT Isabella Vásquez 3 EVENTS Associated Executives Vanesa López Melisa Triana ADMINISTRATION AND FINANCE DIRECTOR Claudia Banegas Accountant William F. Novoa M. IT Dallas R. Cobb FOR ADVERTISING/SPONSORSHIP OPPORTUNITIES [email protected] LATINTRADE.COM SENIOR MARKETING ASSOCIATE Rosemary Begg Editora Latin Trade LTD y Editora Latin Trade Colombia SAS CUSTOMER SERVICE AND SUBSCRIPTIONS: Please visit www.latintrade. Economy com to order online or call 1-305-749-0888 /1-786-499-9725. Latin Trade Controlling inflation (ISSN 1087-0857, USPS 016715) is published in editions in English and Spanish by Editora Latin Trade Colombia SAS, under license from will be harder in future Manhattan Media LLC. All rights reserved. Reproduction in whole or in part of any text, photograph or illustration without written permission of the Publisher is strictly prohibited. PRINT BY: EDITORA GÉMINIS S.A.S. Visit Latin Trade online @www.latintrade.com THIRD QUARTER 2019 LATIN TRADE LETTER FROM THE EDITOR Pure transformational action By Santiago Gutiérrez wenty-five people have helped show us Private companies proved to be the most powerful the most far-reaching virtuous changes tools for transforming the region. While the real that took place in Latin America in the last GDP of Latin American and the Caribbean has been quarter century. They showed us that the growing at an average rate of 2.7% per year since Tregion is not irredeemably condemned to grow at 1994, the real combined sales of Bimbo, Falabella, rates of 2% less than the average of the emerging Embraer, Orbia, and AB InBev were growing by 12.5% world. Condemned to be less productive. Condemned per year. It’s easy to imagine what would happen to be unequal. Condemned to be the place with to formal employment, managerial skills, and the the least respect for human life on the planet. advancement of knowledge if there were more Condemned to have the most unstable and weak companies like them. Within those areas, Óscar rules and institutions. They showed it was posible Salazar and Brian Acton used technology to resolve to advance without leaving social groups behind, social problems of mobility and communication. without losing years, valuable resources, or, worse, After them came, and will come, many more who human lives in the process. will modernize commerce, payments, health, and It was people who brought about, facilitated, agribusinesses. or led many of these transcendental changes. Not At the same time, McKinsey was bringing ideas political parties or multitudes. Individuals. People from the first world to local businessmen to redesign like Mauricio Tolmasquim, José their businesses Márcio Camargo, Elsa Carbonell, and when protectionism Gastón Acurio. They were able to It was people who disappeared in the 1990s, make themselves heard by slow and brought about, facilitated, and when the digital bureaucratic governments, or they or led many of these revolution arrived in the converted abstract ideas and plans transcendental changes. 2000s. into actions and results. Jaime Lerner showed 4 Others, like Rodrigo Galindo that it’s the cities, and Antônio Seabra, understood the enormous and not the national states, that are the social importance of including parts of society that were innovators par excellence. At the same time, Ángel being left behind, and of the sustainable use of natural Gurría recommended practices to enable national resources. They stopped repeating tired slogans and governments to progress at the same rate as instead created budgets, goals, and results for tasks companies and cities. that would create a source of wealth for all. Lastly, Ruth Shady added almost 2,000 years to the Pedro Heilbron, Enrique Cueto, and Marcos American calendar of civilization with her discovery Galperin made economic integration a reality. They of Caral, and Nobel Prize winner Mario Molina, didn’t sit around hoping that governments would precursor of one of the first concerted environmental exchange diplomatic notes, approve treaties, or revolutions in history, will maintain the human build bridges and roads to move goods, people, species on the face of the planet for thousands of and ideas in the Americas. Alberto Alemán and the years to come. China Development Bank integrated us by building The examples are there for us to understand infrastructure, and Sergio Moro, with investigations and repeat. With people like this, the future can be on corruption that now are showing results respect different. LT to governments and companies in 14 countries, perhaps opened ways to show us how new highways EXECUTIVE EDITOR do not have to be paved
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