DOI: 10.15740/HAS/AJHS/13.1/158-170 e ISSN-0976-8351 Visit us: www.researchjournal.co.in Research Paper Asian Journal of Home Science Volume 13 | Issue 1 | June, 2018 | 158-170

Designing contemporary fashion footwear using traditional Punjabi Jutti motifs and their consumer preferences

Amanjot Kaur and Harminder Kaur Saini

Received: 21.12.2017; Revised: 29.03.2018; Accepted: 16.04.2018

ABSTRACT : , the prosperous state of India has rich cultural heritage. It is the land of vivacity and vitality, exuding warmth and energy through its prosperity and multi- coloured folk culture. Art and craft of Punjab is described as a creation or expression of something beautiful especially in visual form. Among these, the Jutti is one of styles of footwear that has continuously evolved due to numerous influences from near and far. Juttis come in many variations according to regional tradition, period and shoemaker and are adapted according to the environment and materials.For this study forty motifs/designs of traditional Punjabi Jutti were documented from leading stores of local markets of Muktsar and Fazilka, internet, books and magazines etc. through photographs out of which ten Jutti motifs/designs were selected for developing ten designs of footwear with seven style variations of each through CAD. Preferences regarding the developed footwear were taken from 90 respondents, which shows that footwear design

A1,B4, C2, D6, E5, F5, G1, H7, I2and J2with first rank were selected out of seven style variations of each design. Footwear designs A C D F G and H were top six ranked designs. It was found that See end of the paper for authors’ affiliations 1, 2, 6, 5, 1 7 footwear design C was given first rank with mean score of 6.86 on the basis of all the parameters. Amanjot Kaur 2 Department of Fashion KEY WORDS: Traditional Punjabi Jutti, Footwear, Design, Respondents, Most preferred Designing, College of Home Science, Punjab Agricultural HOWTO CITE THIS PAPER : Kaur, Amanjot and Saini, Harminder Kaur (2018). Designing contemporary University, (Punjab) fashion footwear using traditional Punjabi Jutti motifs and their consumer preferences. Asian J. Home Sci., India 13 (1) : 158-170, DOI: 10.15740/HAS/AJHS/13.1/158-170. Copyright@ 2018: Hind Agri-Horticultural Email : [email protected] Society.

unjab has a rich tradition in art and craft and is made up of leather with elaborate embroidery, in real popular for its culture, cuisine and history. Design gold and silver threads. Due to change in fashion, now a Pand intricacy of traditional crafts of Punjab are day’s, Juttis with rubber sole are available in different well known all over the world. Different types of styles. Today , Muktsar and (“Tilla Jutti”) handicrafts are manufactured in Punjab and were are important trade centers for handcrafted Juttis and exported all over the country. These handicrafts depicts are exported all over the world to Punjabi diaspora the richness of the land. The people of Punjab weave (Anonymous, 2011). In order to keep pace with diversity their skill into the footwear, daily dresses, carpets and of modern generation demand, more flexible, dynamic almost every other thing (Anonymous, 2013). During and versatile technique like CAD has developed. olden days, in and neighbouring regions, the Innovation of computers and further development of Jutti or Punjabi Jutti is common footwear, traditionally software’s for designing has eased the work of designers,

HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Amanjot Kaur and Harminder Kaur Saini as they can visualize their creation prior to construction simpler, therefore the designing of the footwear have (Banerjee, 1995). CAD system is merely a tool and it been developed on Corel Draw X4. cannot replace the primary skill of the designer, but it Documented and selected Juttimotifs were shown will help to elaborate the imagination and increase the in plate number 1and 2. The selected 10 Jutti motifs work efficiency (Chhajed, 1998). were used for designing footwear. Thus, total ten footwear designs with further seven style variations of Objectives : each design were developed (Fig. 1 and 2). The present study has been undertaken with the Total ten footwear designs with further seven style following objectives: variation of each design were developed through Corel – To document different motifs used in traditional Draw X4 and assigned different codes (Table 1). Punjabi Jutti. – To adapt selected Jutti motifs for developing Preferences for developed footwear designs : contemporary footwear designs In Table 2, it is shown that one out of seven variations of each design was selected. The results elicited that the design A got the first rank with mean score of RESEARCH METHODS 1 4.76 followed by design A which got second rank with Different types of motifs/designs used in traditional 2 mean score of 4.56. Similarly design B and B got first Punjabi Jutti were documented from leading stores/shops 4 3 and second rank with mean score of 5.56 and 5.27, of local markets of Muktsar and Fazilka (being one of respectively. Design G and F also got the first rank the important centres for handcrafted Juttis), internet, 1 5 with mean score of 5.25 and 5.40. Footwear design C books and magazines etc. through photographs. These 2 and E with mean score of 5.23 and 5.07 were given were given code numbers from 1-40. After that, 10 motifs 3 first rank, respectively. Design H , I and J got the first were selected by panel of 15 judges comprising faculty 7 7 2 rank with mean score of 5.11, 5.02 and 5.07, respectively. members and PG students of the Apparel and Textile Footwear design J and I with mean score of 5.07 and Science. Then, these selected motifs were adapted for 2 7 4.90 were given first rank, respectively. Design D and developing new designs of footwear. Different designs 1 E got the second rank with mean score of 4.81 and of footwear were developed in different style/shape using 4 5.06, respectively. Footwear design F , G and H with selected Jutti motifs. These designs were developed 4 3 2 mean score of 4.57, 5.23 and 5.02 were given second through computer aided designing (CAD) using Corel rank, respectively. Design C and D got the second rank Draw X4. While designing footwear, different motifs 4 1 with mean score of 5.05 and 4.81, respectively. were simulated, enlarged and reduced in size with the going girls for the developed designs of footwear. Preferences of the respondents for ten selected footwear designs : RESEARCH FINDINGS AND DISCUSSION The preferences of the respondents for ten selected The results obtained from the present investigation first ranked footwear designs were taken to know the as well as relevant discussion have been summarized top ranked six designs which would be used for under following heads : preparation. The data presented in Table 3 shows that

design C2 got the first rank with mean score of 6.86

Documentation of traditional Punjabi Jutti motifs : followed by design F5 which was given second rank with

The use of computer aided softwares in the field of mean score of 6.42. Design A1 with mean score 6.27 designing has increased the productivity of the designers was given third rank by the respondents. Fourth and fifth by improving the quality of design, communications ranks were given to design G1 and D6 with mean score through documentation, and by creating a database for of 6.23 and 5.98, respectively. Design H7 got the sixth manufacturing (Nrayan, 2008). Computer aided designing rank with mean score of 5.87, respectively. ia an important industrial art extensively used in development of two dimensional and three dimensional Details of developed designs of footwear : compositions which in turn enhances the understanding Design A1(Plate 1) : and clarity of the concept and make the accomplishment It was golden wedge heel party footwear in off

Asian J. Home Sci., 13(1) June, 2018 : 158-170 159 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Designing contemporary fashion footwear using traditional Punjabi Jutti motifs & their consumer preferences

white satin fabric with closed toe, having an abstract Design A2(Plate 1) : design made in golden . Magenta, turquoise and green It was black high heel open toe footwear, having colour silken threads was used for embroidery to highlight abstract design in golden Tilla. Magenta, turquoise and some parts of design. It was designed from Jutti motif green colour silken threads were used for embroidery. It 33. was designed from Jutti motif 33.

Table 1 : Codes assigned to different footwear designs Design A3(Plate 1) : Footwear Style variation Footwear Style variation It was white and black closed toe footwear design code code design code code completely designed with abstract design in golden Tilla. A A F F 1 1 Magenta, turquoise and green silken threads were used A2 F2 for embroidery. It was designed from Jutti motif 33. A3 F3

A4 F4 Design A4(Plate 1) : A5 F5 It was black high heel closed toe footwear in black

A6 F6 satin fabric with abstract design in golden Tilla, Magenta,

A7 F7 turquoise and green colour embroidery with silken

B B1 G G1 threads were used. It was designed from Jutti motif 33.

B2 G2 Design A (Plate 1) : B G 5 3 3 It was magenta medium heel footwear with closed B G 4 4 back, side cut and open toe with golden Tilla embroidery, B5 G5 magenta, turquoise and green silken threads were used B6 G6 for embroidery. Base fabric used for embroidery was B7 G7 off white satin fabric. It was designed from Jutti motif C C1 H H1 33.

C2 H2

C3 H3 Design A6(Plate 1) :

C4 H4 It was off white colour in satin fabric high heel slipper covering front part of foot. GoldenTilla, Magenta, C5 H5 turquoise and green colour embroidery of silken threads C H 6 6 were used for embroidery. It was designed from Jutti C H 7 7 motif 33. D D1 I I1

D2 I2 Design A7 (Plate 1) : D3 I3 It was a black colourchappal in satin fabric with D4 I 4 strap having abstract design made with golden

D5 I 5 Tilla,Magenta, turquoise and colour silken threads were

D6 I 6 used to highlight the parts of design.It was designed from

D7 I 7 Jutti motif 33.

E E1 J J1 Design B (Plate 2) : E2 J2 1 It was off white colour satin fabric used on wedge E J 3 4 heel footwear, having floral design, made in golden zari, E4 J5 magenta, turquoise and green colour silken threads were E5 J6 used for embroidery. It was designed from Jutti motif E6 J7 18.

E7

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Plate 1 Plate 2

Plate 3 Plate 4

Plate 5 Plate 6 Fig. 1 : Developed designs of footwear (A-F) with seven style variations of each (Plate 1-6) Corel Draw X4

Design B2(Plate 2) : Jutti motif 18. It was white colour high heel open toe footwear, having floral design. Golden Tilla, Magenta, turquoise Design B3(Plate 2) : and green colour silken threads were used. Base fabric It was white and magenta closed toe footwear used was off white satin fabric. It was designed from completely designed with floral design on off white satin

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Plate 7 Plate 8

Plate 9 Plate 10

Fig. 2 : Developed designs of footwear (G-J) with seven style variations of each (Plate 7-10) Corel Draw X4

fabric. Golden Tilla, magenta, turquoise and green silken Design B6 (Plate 2) : threads were used for embroidery. Base fabric used was It was high heel white colour slipper covering front off white satin fabric. It was designed from Jutti motif part of foot. Golden Tilla, magenta, turquoise and green 18. colour combination was used for embroidering floral motif. Satin fabric was used as a base material. It was

Design B4 (Plate 2) : designed from Jutti motif 18. It was black high heel closed toe footwear with floral design in goldenTilla. Magenta, turquoise and green Design B7 (Plate 2) : colour embroidery with silken threads were used. Base It was high heel peach colourchappal with strap. material used for embroidery was black colour satin Golden Tilla, on satin fabric was used for some parts of fabric. It was designed from Jutti motif 18. embroidery. Magenta, turquoise and green colour embroidery with silken thread was used for floral motif.

Design B5 (Plate 2) : It was designed from Jutti motif 18. It was medium heel sky blue footwear with closed back, side cut and open toe. Golden Tilla, magenta, Design C1(Plate 3) : turquoise and green colour embroidery with silken It was white colour, wedge heel, party wear threads were used with floral motif. Satin fabric is used footwear with closed toe, having geometrical design made as base material. It was designed from Jutti motif 18. on silk fabric. Pink and green colour silken threads were

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Table 2 : Preferential choice for developed designs of footwear (n=90) Sr. No. Footwear Score Mean Score Rank Sr. No. Footwear Score Mean Score Rank design code design code

1. A1 429 4.76 1 6. F1 373 4.14 4

A2 419 4.65 2 F2 289 3.21 6

A3 362 4.02 4 F3 377 4.18 3

A4 400 4.44 3 F4 412 4.57 2

A5 362 3.91 5 F5 486 5.40 1

A6 252 3.42 7 F6 299 3.32 5

A7 352 2.80 6 F7 287 3.18 7

2. B1 353 3.92 3 7. G1 473 5.25 1

B2 308 3.42 5 G2 271 3.01 6

B3 475 5.27 2 G3 471 5.23 2

B4 501 5.56 1 G4 330 3.66 4

B5 325 3.61 4 G5 390 4.33 3

B6 284 3.15 7 G6 317 3.52 5

B7 286 3.17 6 G7 263 2.92 7

3. C1 371 4.12 3 8. H1 392 4.35 3

C2 471 5.23 1 H2 452 5.02 2

C3 255 2.83 7 H3 232 2.57 6

C4 455 5.05 2 H4 225 2.5 7

C5 338 3.75 5 H5 384 4.26 4

C6 271 3.01 6 H6 365 4.05 5

C7 349 3.87 4 H7 460 5.11 1

4. D1 433 4.81 2 9. I1 347 3.85 5

D2 296 3.28 5 I2 452 5.02 1

D3 280 3.11 7 I3 242 2.68 7

D4 397 4.41 3 I4 261 2.90 6

D5 344 3.82 4 I5 357 3.96 4

D6 476 5.28 1 I6 414 4.60 3

D7 294 3.26 6 I7 445 4.90 2

5. E1 355 3.94 4 10. J1 353 3.92 3

E2 322 3.57 5 J2 457 5.07 1

E3 394 4.33 3 J3 299 3.32 6

E4 456 5.06 2 J4 271 3.01 7

E5 457 5.07 1 J5 352 3.91 4

E6 301 3.34 6 J6 329 3.65 5

E7 238 2.64 7 J7 455 5.05 2 used for embroidery. Golden Tilla was used for filling parts of design. It was designed from Jutti motif 25. the inner parts of design. It was designed from Jutti motif 25. Design C3 (Plate 3) : It was white and black colour closed toe shoe

Design C2(Plate 3) : completely designed with geometrical design. Golden It was black high heel open toe footwear, having Tilla with magenta and green colour silken threads were geometrical design made in black silk fabric by using used on off white satin fabric. It was designed from Jutti Pink and green colour silken threads were used for motif 25. embroidery. Golden Tilla was used for filling the inner

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Table 3 : Preferences of the respondents for ten selected footwear designs (n=90) Footwear design code Score Mean score Rank

A1 565 6.27 3

B4 490 5.44 7

C2 618 6.86 1

D6 539 5.98 5

E5 417 4.63 8

F5 578 6.42 2

G1 561 6.23 4

H7 529 5.87 6

I2 326 3.62 10

J2 384 4.26 9

Design C4 (Plate 3) : Design D2(Plate 4) : It was high heel black colour closed toe footwear It was silver high heel open toe footwear, having completely designed with geometrical design using Jutti geometrical design on off white satin fabric. Silver Tilla motif 25. Magenta and green silken threads were used was used for embroidery with light green and purple for embroidery on silk fabric. Golden Tilla was used to colour silken threads. It was designed from Jutti motif embroider the inner parts of design. 11.

Design C5(Plate 3) : Design D3(Plate 4) : It was green colour medium heel footwear designed It was silver colour closed toe shoe completely from Jutti motif 25 with closed back, open toe and side designed with geometrical design. Silver Tilla with silken cut completely designed with geometrical design. Golden threads of light green and purple colour was used for Tilla along with magenta and green colour silken threads embroidery on off white satin fabric. It was designed were used for embroidery on silk fabric. from Jutti motif 11.

Design C6(Plate 3) : Design D4(Plate 4) : It was high heel black colour slipper covering front It was high heel turquoise colour footwear, made in part of foot. Golden Tilla, magenta and green colour white satin fabric. Silver Tilla with silken threads of light silken threads were used for embroidering geometrical green and purple colourwere used for embroidery. It was design on black satin fabric. It was designed from Jutti designed from Jutti motif 11. motif 25.

Design D5 (Plate 4) : Design C7 (Plate 3) : It was medium heel white colour footwear with It was high heel chappal in black silk fabric. Magenta closed back, side cut and open toe. Silver Tilla with silken and green colour silken threads were used for threads of light green and purple colour was used for embroidering geometrical design on blue silk fabric. embroidery on off white satin fabric. It was designed Golden Tilla was used for inner parts of design. It was from Jutti motif 11. designed from Jutti motif 25.

Design D6(Plate 4) :

Design D1(Plate 4) : It was silver high heel slipper, covering front part of It was silver wedge heel footwear with closed toe, the foot completely designed with geometrical design on having geometrical design. Silver Tilla with light green off white satin fabric. silver Tilla for embroidery was and purple colour silken threads were used for used along with silken threads of light green and purple embroidery on off white satin fabric. It was designed colour. It was designed from Jutti motif 11. from Jutti motif 11.

Asian J. Home Sci., 13(1) June, 2018 : 158-170 164 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Amanjot Kaur and Harminder Kaur Saini

1 * 9 * 1 7

2 10 * 18 *

3 11 * 19 *

4 1 2 2 0

5 * 1 3 2 1

6 1 4 2 2 Plate 1 contd....

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Contd... Plant 1

7 * 1 5 2 3

8 1 6 2 4 Plate 1 : Documented and selected* traditional Punjabi Jutti motifs/design (1-24)

Design D7 (Plate 4) : toe footwear with high heel using floral motif. Red silken It was high heel chappal with strap made with thread with golden Tilla was used on black silk fabric geometrical design on off white satin fabric. Silken for embroidery. threads of light green and purple colour were used with silver Tilla for embroidery.It was designed from Jutti Design E5 : motif 11. It was white colour medium heel footwear with closed back, side cut and open toe completely designed

Design E1(Plate 5) : with floral motif. Golden Tilla and red silken thread on It was dark grey colour wedge heel party wear white silk fabric was used for embroidery and Jutti motif footwear with closed toe, having floral motif. GoldenTilla 9 was used for designing. and red silken thread was used for embroidery on silk fabric. It was designed from Jutti motif 9. Design E6(Plate 5) : It was white high heel slipper in black base covering

Design E2(Plate 5) : front part of foot with floral motif. Golden Tilla with red It was white colour high heel open toe footwear, silken thread was used on white silk fabric for with floral motiif. Red silken thread with golden Tilla embroidery. It was designed from Jutti motif 9. was used for embroidery on white colour silk fabric. It was designed from Jutti motif 9. Design E7(Plate 5) : A white colour high heel chappal in red base with

Design E3 (Plate 5) : white silk strap having, floral motif was designed. Golden It was white and red colour closed toe footwear Tillaand red colour silken thread was used for with heel designed using floral motif taken from jutti embroidery, Jutti motif 9. motif 9. The colour combination used for embroidery was Golden Tilla and red silken thread on off white satin Design F1(Plate 6) : fabric. It was red colour wedge heel party wear footwear with closed toe, having abstract design with silver Tilla.

Design E4(Plate 5) : Base fabric used for embroidery was silk. It was designed Jutti motif 9 it was used to design black colour closed from Jutti motif 5.

Asian J. Home Sci., 13(1) June, 2018 : 158-170 166 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Amanjot Kaur and Harminder Kaur Saini

25 * 3 0 3 5

2 6 3 1 3 6

2 7 3 2 3 7

2 8 3 3 3 8

2 9 3 4 3 9

4 0

Plate 2 : Documented and selected* traditional Punjabi Jutti motifs/design (25-40)

Asian J. Home Sci., 13(1) June, 2018 : 158-170 167 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Designing contemporary fashion footwear using traditional Punjabi Jutti motifs & their consumer preferences

Design F2(Plate 6) : completely designed with floral motif. Golden Tilla, red, Jutti motif 5 was used to design, high heel footwear blue and green silken threads were used for embroidery with closed toe, having abstract design embroidered with on white satin fabric. It was designed from Jutti motif 19. silver Tilla on black silk fabric. It was designed from

Jutti motif 5. Design G4(Plate 7) : It was white colour, high heel, closed toe footwear

Design F3 (Plate 6) : completely designed with floral motif taken from jutti A blackcolour closed toe footwear, was designed motif 19. Red, blue and green colour silken threads were with abstract motif taken Jutti motif 5. used for embroidery along with golden Tilla. In satin fabric off white colour is used for base material.

Design F4 (Plate 6) :

It was black colour high heel footwear. Silver Tilla Design G5(Plate 7) : was used for embroidering the abstract design on black It was white colour footwear with open toe, side satin fabric. It was designed from Jutti motif 5. cut closed back and medium heel, designed with floral motif, using golden Tilla. Red, blue and green colour

Design F5(Plate 6) : silken threads. Were used for embroidery was satin It was medium heel footwear with open toe, side fabric. It was designed from Jutti motif 19. cut and closed back, made in blue colour silk fabric. Silver

Tilla was used for embroidering the abstract design. It Design G6(Plate 7) : was designed from Jutti motif 5. It was white colour high heel slipper covering front part of foot, with floral motif, embroidered with golden

Design F6(Plate 6) Tilla, red, blue and green colour silken threads were used It was purple colour high heel slipper covering on satin fabric. It was designed from Jutti motif 19. front part of foot, completely designed with abstract design using silver Tilla. It was designed from Jutti motif Design G7 (Plate 7) : 5. It was white colour high heel chappal, with strap in satin fabric embroidered with floral motif. Golden Tilla,

Design F7 (Plate 6) : red, blue and green colour silken threads were used. It It was high heel brown and pink colourchappal with was designed from Jutti motif 19. strap, completely embroidered with abstract design using silver Tilla designed from Jutti motif 5. Design H1(Plate 8) : It was red colour wedge heel footwear with closed

Design G1(Plate 7) : toe. Golden Tilla was used with spiral design on silk A white colour wedge heel, party wear footwear fabric. It was designed from Jutti motif 7. with closed toe, having floral motif.It golden Tilla, red, blue and green colour silken threads were used for Design H2(Plate 8) : embroidery on satin fabric was designed from Jutti motif It was black colour high heel footwear with spiral 19. design. Golden Tilla is used for embroidery on silk fabric. It was designed from Jutti motif 7.

Design G2(Plate 7) :

A blackcolour high heel open toe footwear, having Design H3(Plate 8) : floral motif. Golden Tilla, red, blue and green colour silken It was white and red colour closed toe footwear threads. Black satin fabric was used for embroidering. with spiral desigh. Golden Tilla was used on silk fabric It was designed from Jutti motif 19. for embroidering. It was designed from Jutti motif 7.

Design G3 (Plate 7) : Design H4 (Plate 8) : It was red and white colour closed toe footwear It was black colour high heel closed toe footwear

Asian J. Home Sci., 13(1) June, 2018 : 158-170 168 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Amanjot Kaur and Harminder Kaur Saini

having spiral design. Golden Tilla is used for embroidery, Design I5(Plate 9) : silk fabric is used as base material. It was designed from It was green colour medium heel footwear with Jutti motif 7. closed back, side cut and open toe heel completely designed with mango motif. Purple and pink colour silken

Design H5(Plate 8) : threads were used on silk fabric. It was designed from It was green colour medium heel footwear with Jutti motif 10 (Plate 19). closed back, side cut and open toe, golden Tilla is used for spiral design to be embroidered. Base material used Design I6(Plate 9) : for embroidery is silk fabric. It was designed from Jutti It was white colour high heel slipper covering front motif 7. part of foot completely designed with mango motif. Purple and pink colour silken threads were used. Silk

Design H6(Plate 8) : fabric is used as base material. It was designed from It was red colour high heel slipper covering front Jutti motif 10 (Plate 19). part of foot, having spiral design. Golden Tilla was used for embroidering. Red silk fabric was used as base Design I7(Plate 9) : material. It was designed from Jutti motif 7. It was white and black colourchappal designed with mango motif on silk fabric. Purple and pink colour silken

Design H7 (Plate 8) : threads were used for embroidery. It was designed from It was a red colourchappal with strap having spiral Jutti motif 10 (Plate 19). design. Golden Tilla was used for embroidery. The base material used for embroidery was red silk fabric. It was Design J1(Plate 10) : designed from Jutti motif 7. It was grey colour wedge heel party wear footwear with closed toe, having motif with blue and sky

Design I1(Plate 9) : blue colour of silken threads were used on satin fabric. It was light grey colour wedge heel party wear It was designed from Jutti motif 1 (Plate 20). footwear with closed toe, having mango motif. Purple and pink colour silken threads were used for embroidery Design J2(Plate 10) : on satin fabric. It was designed from Jutti motif 10. It was high heal light green open toe footwear, having havingphulkari motif. Blue and sky blue colour

Design I2(Plate 9) : silken threads were used for embroiderieng the design. It was light grey colour high heel open toe footwear, Satin is used as base material. It was designed from having mango motif. Purple and pink colour silken Jutti motif 1 (Plate 20). threads were used for embroidery. Silk is used as base material. It was designed from Jutti motif 10 (Plate 19). Design J3 (Plate 10) : It was a white and blue colour closed toe shoe

Design I3 (Plate 9) : designed with phulkari motif on satin fabric. Blue and It was black and white colour closed toe footwear sky blue colour silken threads were used for embroidery. designed with mango motif, with silken threads of purple It was designed from Jutti motif 1 (Plate 20). and pink were used on silk fabric. It was designed from

Jutti motif 10 (Plate 19). Design J4(Plate 10) : It was high heel sky blue closed toe footwear with

Design I4 (Plate 9) : phulkari motif embroidered on silk fabric with silken It was black colour high heel footwear designed threads of blue and sky blue colour. It was designed from with mango motif on silk fabric. Purple and pink colour Jutti motif 1. silken threads were used for embroidery. It was designed from Jutti motif 10 (Plate 19). Design J5(Plate 10) : It was light peach colour medium heel footwear

Asian J. Home Sci., 13(1) June, 2018 : 158-170 169 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY Designing contemporary fashion footwear using traditional Punjabi Jutti motifs & their consumer preferences with open toe, side cut and closed back, Phulkari motif household articles, bags, stoles, belts etc. can also be was used with silken threads of blue and sky blue wer designed by taking inspiration from various sources to used for embroidery on silk fabric. It was designed from cater the growing needs of present day market for Jutti motif 1. innovative products.

Design J6(Plate 10) : Authors’ affiliations: It was white colour high heel slipper covering front Harminder Kaur Saini, Department of Apparel and Textiles Science, part of foot. Phulkari motif was embroidered with silken Punjab Agricultural University, Ludhiana (Punjab) India (Email : [email protected]) threads of blue and sky blue colour. Silk fabric is used as base material and was designed from Jutti motif 1. REFERENCES Anonymous (2011). “Walking the path of common Design J7 (Plate 10) : Jutti motif 1 was used to design red and black high tradition”.The Times of India. May 3[accessed 28/03/2015] heel chappal. Phulkari motif was embroidered with silken Anonymous (2013). http://www.punjabispot.com/punjab/ threads of blue and sky blue colour. Silk fabric as a base culture-of-punjab.html[accessed 12/04/2015] material is used for embroidery. Banerjee, B. (1995). Automation in designs. Indian Tex. J., 105 : 82. Conclusion : Chhajed, R.S. (1998). Seminar on computerized acquired The fusion of traditional Punjabi jutti and design from concept to punch-cards. Tex Trends, 40(12) : 21. contemporary design elements used in this study is highly appreciated by the respondents. Other products like Nrayan, K. Lalit (2008). Computer aided design and manufacturing, New Delhi: Prentice Hall of India.

t h Year of Excellence

Asian J. Home Sci., 13(1) June, 2018 : 158-170 170 HIND INSTITUTE OF SCIENCE AND TECHNOLOGY