Study on the Misunderstanding of Sports Functional Beverage
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ENERGY DRINK Buyer’S Guide 2007
ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide. -
Update on Emergency Department Visits Involving Energy Drinks: a Continuing Public Health Concern January 10, 2013
January 10, 2013 Update on Emergency Department Visits Involving Energy Drinks: A Continuing Public Health Concern Energy drinks are flavored beverages containing high amounts of caffeine and typically other additives, such as vitamins, taurine, IN BRIEF herbal supplements, creatine, sugars, and guarana, a plant product containing concentrated caffeine. These drinks are sold in cans and X The number of emergency bottles and are readily available in grocery stores, vending machines, department (ED) visits convenience stores, and bars and other venues where alcohol is sold. involving energy drinks These beverages provide high doses of caffeine that stimulate the doubled from 10,068 visits in central nervous system and cardiovascular system. The total amount 2007 to 20,783 visits in 2011 of caffeine in a can or bottle of an energy drink varies from about 80 X Among energy drink-related to more than 500 milligrams (mg), compared with about 100 mg in a 1 ED visits, there were more 5-ounce cup of coffee or 50 mg in a 12-ounce cola. Research suggests male patients than female that certain additives may compound the stimulant effects of caffeine. patients; visits doubled from Some types of energy drinks may also contain alcohol, producing 2007 to 2011 for both male a hazardous combination; however, this report focuses only on the and female patients dangerous effects of energy drinks that do not have alcohol. X In each year from 2007 to Although consumed by a range of age groups, energy drinks were 2011, there were more patients originally marketed -
Immune Health New Opportunities in Functional Beverage Markets
Immune Health New opportunities in functional beverage markets ©2021 Prinova Europe Ltd. All rights reserved. prinovaglobal.com 01 of of 11 11 IMMUNE HEALTHHEALTH. NEWNEW OPPORTUNITIESOPPORTUNITIES IN IN FUNCTIONAL FUNCTIONAL BEVERAGE MARKETS BEVERAGE MARKETS Contents 02 Consumer thirst for functional beverages 02 Untapped opportunities? The pre- pandemic immune beverage market 03 How COVID changed the game 04 Innovation across a range of beverage applications 05 Trending immune health ingredients 06 Prinova: A range of solutions for immnue health and more 06 Vitamins and minerals 07 Botanicals 08 Probiotics 08 Perfect premixes 09 Prinova Europe: Your ideal immune health partner 10 References ©2021 Prinova Europe Ltd. All rights reserved. prinovaglobal.com 02 of 11 IMMUNE HEALTH. NEW OPPORTUNITIES IN FUNCTIONAL BEVERAGE MARKETS Consumer thirst for Untapped functional beverages opportunities? The pre-pandemic There is growing thirst for beverages with immune beverage functional benefits – a category that includes: market ENERGY SPORTS FUNCTIONAL JUICES Immune health is a concern for all of us, and DRINKS DRINKS BOTTLED WATERS nutrition plays a crucial role in supporting it. After a slight dip in value in 2020, the global Deficiencies in vitamins A, C, D, E, B2, B6, and functional beverage market is forecast to reach B12, folic acid, iron, selenium, and zinc can $158.28 billion in 2023, growing at a CAGR of all weaken our natural defences. Boosting 8.08%.1 our intake of such micronutrients through supplementation or the consumption of $158.28bn functional foods and beverages can increase resistance to infection.2 Consumer interest in the link between nutrition and immunity was high even before coronavirus became a household word. -
Global Functional Beverage Market Was Valued at USD 26.2 Billion in 2015, at an Expected CAGR of 6.5% During the Forecast Period, 2017-2022
Beverage Market Trend 2018 Source: Mellentin, 2017. Market Insights • The global functional beverage market was valued at USD 26.2 billion in 2015, at an expected CAGR of 6.5% during the forecast period, 2017-2022. • Functional beverages are non-alcoholic drinks which provide specific health benefits and contains non-traditional ingredients like minerals, vitamins, amino acids or added raw fruits. Source: Mordor Intelligence, December 2017. Market Demands • A big demand is coming from the millennials. Rising health care & wellness awareness together with busy lifestyles have led to the growing demand for convenience beverages. These factors along with the idea of “healthiness-on-the-go” and innovations in the drink flavors have led to surge in demand for health associated functional drinks and beverages ; which are considered alternatives to traditional supplements. • The incorporation of natural ingredient & technological advancements in functional beverages become the focus areas of major players in the market. • Besides, the consumer demands for clean label have been on the rise. Source: Mordor Intelligence, December 2017. Market Segmentations • Energy drinks, sports drinks and nutraceutical drinks are the major segments of the global functional beverages market. • The energy drink market is forecasted to be the fastest growing segment due to the steadily growing demand from active consumers. • Functional beverages are the emerging class of natural products which helps in reducing the risk of chronic diseases beyond basic nutritional functions. • The functional beverages market is one of the fastest emerging markets due to the minerals and herbs content in the drinks。 • Additionally, it is also used to keep blood sugar levels under control leading to increased demand. -
Packaged Food & Beverage: Industry Perspectives
Your Brand. Our Business. Packaged Food & Beverage: Industry Perspectives FALL 2017 0 Food & Beverage Industry Overview Packaged food and beverage is among the most dynamic segments in the capital markets. The industry is undergoing a seismic shift driven by evolving consumer preferences and demographic changes. These forces are rewriting everything we know CASCADIA CAPITAL CONTACTS about the industry -- how products are made, where they are sold, how brands connect with customers, and how retailers merchandise and drive traffic. Bryan Jaffe John C. Siegler Managing Director Managing Director When an industry changes this dramatically, it reformulates the recipe for success. (206) 436-2534 (206) 436-2550 Companies that get ahead of the change curve stand to benefit, enabling them to enjoy [email protected] [email protected] exceptional growth rates and create outsized shareholder value. Cascadia Capital seeks to make sense of the emerging food and beverage landscape by Erik Einwalter James Cartales maintaining relationships with operating companies, with debt and equity capital Senior Vice President Vice President markets participants, and with corporate leaders. We also seek to partner with, (206) 436-2538 (206) 436-2526 position, and advise companies that are poised to benefit from the changes we identify, [email protected] [email protected] and will thereby be valued by the buyers and investors with which we interface. In the pages that follow, we outline our current perspectives on the packaged food and Gregory Hill beverage market. We hope you enjoy this report and we would welcome the Vice President opportunity to speak with you to garner your feedback and insights. -
Sheet1 Page 1 Name of Drink Caffeine (Mg) 5 Hour Energy 60
Sheet1 Name of drink Size (mL) Caffeine (mg) 5 Hour Energy 60 Equivalent of a cup of coffee Amp Energy (Original) 710 213 Amp Energy (Original) 473 143 Amp Energy Overdrive 473 142 Amp Energy Re-Ignite 473 158 Amp Energy Traction 473 158 Bawls Guarana 473 103 Bawls Guarana Cherry 473 100 Bawls Guarana G33K B33R 296 80 Bawls Guaranexx Sugar Free 473 103 Beaver Buzz Black Currant Energy 355 188 Beaver Buzz Citrus Energy 355 188 Beaver Buzz Green Machine Energy 473 200 Big Buzz Chronic Energy 473 200 BooKoo Energy Citrus 710 360 BooKoo Energy Wild Berry 710 360 Cheetah Power Surge Diet 710 None? Frank's Energy Drink 500 160 Frank's Energy Drink Lime 250 80 Frank's Energy Drink Pineapple 250 80 Full Throttle Unleaded 473 141 Hansen's Energy Pro 246 39 Hardcore Energize Bullet Blue Rage 85.7 300 Hype Energy Pro (Special Edition) 355 114 Hype Energy MFP 473 151 Inked Chikara 473 151 Inked Maori 473 151 Jolt Endurance Shot 60 200 Jolt Orange Blast 695 220 Lost (Original) 473 160 Lost Five-O 473 160 Mini Thin Rush (6 Hour) 60 200 Monster (Original) 710 246 Monster Assault 473 164 Monster Energy (Original) 473 170 Monster Khaos 710 225 Monster Khaos 473 150 Monster M-80 473 164 Monster MIXXD 473 Monster Reduced Carb 473 140 NOS (Original) 473 200 NOS (Original)(Bottle) 650 343 NOS Fruit Punch 473 246.35 Premium Green Tea Energy 355 119 Premium Iced Tea Energy 355 102 Premium Pink Energy 355 120 Red Bull 250 80 Red Bull 355 113.6 Page 1 Sheet1 Red Rain 250 80 Rocket Shot 54 50 Rockstar Burner 473 160 Rockstar Burner 710 239 Rockstar Diet 473 160 -
Sugar-Sweetened Beverage Marketing Unveiled
SUGAR-SWEETENED BEVERAGE MARKETING UNVEILED VOLUME 1 VOLUME 2 VOLUME 3 VOLUME 4 THE PRODUCT: A VARIED OFFERING TO RESPOND TO A SEGMENTED MARKET A Multidimensional Approach to Reduce the Appeal of Sugar-Sweetened Beverages This report is a central component of the project entitled “A Multidimensional Approach to Reducing the Appeal of Sugar-Sweetened Beverages (SSBs)” launched by the Association pour la santé publique du Québec (ASPQ) and the Quebec Coalition on Weight-Related Problems (Weight Coalition) as part of the 2010 Innovation Strategy of the Public Health Agency of Canada on the theme of “Achieving Healthier Weights in Canada’s Communities”. This project is based on a major pan-Canadian partnership involving: • the Réseau du sport étudiant du Québec (RSEQ) • the Fédération du sport francophone de l’Alberta (FSFA) • the Social Research and Demonstration Corporation (SRDC) • the Université Laval • the Public Health Association of BC (PHABC) • the Ontario Public Health Association (OPHA) The general aim of the project is to reduce the consumption of sugar-sweetened beverages by changing attitudes toward their use and improving the food environment by making healthy choices easier. To do so, the project takes a three-pronged approach: • The preparation of this report, which offers an analysis of the Canadian sugar-sweetened beverage market and the associated marketing strategies aimed at young people (Weight Coalition/Université Laval); • The dissemination of tools, research, knowledge and campaigns on marketing sugar-sweetened beverages (PHABC/OPHA/Weight Coalition); • The adaptation in Francophone Alberta (FSFA/RSEQ) of the Quebec project Gobes-tu ça?, encouraging young people to develop a more critical view of advertising in this industry. -
Soft Drinks Traditional Soda Fizzles Out
Official Magazine of SupplySide® July 2014 $39 US foodproductdesign.com An Exclusive Digital-Only Issue CARBONATED Soft Drinks Traditional Soda Fizzles Out ◗ The State of Soda ◗ CSD Overhaul ◗ FDA Oversight ◗ Natural JULY 2014 CARBONATED SOFT DRINKS Viewpoint 3 The State of Soda 4 Q&A with Roger Enrico CSDs are available in more flavors, outlets and packaging configurations than ever, 4 yet they continue to slowly lose domestic market share. Prime Real Estate. 9 Renovations Needed. by Michael Hammer When considering the trends in microbrews, bottled waters and energy drinks, the consumer shift away from traditional CSDs 9 toward creative new innovations shouldn’t come as a surprise. FDA Oversight of 11 Carbonated Soft Drinks FDA follows specific parameters in its charge to ensure CSDs are safe, sanitary and honestly labeled. •• Health & Wellness 13 Research from Datamonitor Consumer reveals many beverage customers are shunning artificial ingredients in favor of “natural” formulations. •• foodproductdesign.com Copyright © 2014 Informa Exhibitions LLC. All rights reserved. The publisher reserves the right to accept or reject any advertising or editorial material. Advertisers, and/or their agents, assume the responsibility for all content of published advertisements and assume responsibility for any claims against the publisher based on the advertisement. Editorial contributors assume responsibility for their published works and assume responsibility for any claims against the publisher based on the published work. Editorial content may not necessarily reflect the views of the publisher. Materials contained on this site may not be reproduced, modified, distributed, republished or hosted (either directly or by linking) without our prior written permission. You may not alter or remove any trademark, copyright or other notice from copies of content. -
Side Effects of Energy Drinks Caffeine
Side Effects of Energy Drinks By: Sarah Holmboe, M.A., YSB Parent Education Coordinator Are there really side effects from the ingredients in energy drinks? The information below has been adapted from “Energy Drink Side Effects” from http://www.caffeineinformer.com/energy-drink-side-effects#2. Energy drinks are popular among youth, who are consuming more and more. Youth typically consume these drinks for a burst of energy, whether it’s to help them stay up late to study, or to help them stay awake the next day. However, recent research suggests that there are risks associated with the over-consumption of energy drinks. Energy drinks may contain supplements and vitamins and are required to list warnings on the label about consuming more than the recommended serving. In moderation, most people will have no adverse, short-term side effects from drinking energy drinks. However, the long-term side effects from consuming energy drinks aren’t fully understood as of yet. Let’s take a look at the most common energy drink ingredients and list the potential side effects that could result from ingesting too much of them. Caffeine This is the most common energy drink ingredient and one of the most widely consumed substances in the world. Energy drinks have varying levels of caffeine; here are some of the popular brands and their caffeine content: 10-Hour Energy 422 mg 5-Hour Energy 200 mg Monster 160 mg Mountain Dew Kickstart 92 mg Red Bull 80 mg Rockstar 160 mg Vamp Energy 240 mg (To find the caffeine content of your favorite drink, check out www.caffeineinformer.com) Caffeine tolerance varies between individuals, but for most people a dose of over 200-300mg may produce some initial symptoms, such as restlessness, increased heartbeat, and insomnia. -
Capstone Headwaters
Capstone Headwaters FOOD & BEVERAGE August 2020 TABLE OF CONTENTS INDUSTRY OVERVIEW Industry Overview The spread of COVID-19 and the uncertainty of States’ quarantine timelines Segment Highlight prompted households across the U.S. to secure an overabundance of food supplies. As a result, grocery sales increased 9.2% year-over-year across online M&A Overview and in-store channels, presenting the strongest monthly sales volume in Select Transactions Mastercard’s SpendingPulse report history.1 Americans increased spending in Public Company Data packaged and frozen foods by 76% and 93% week-over-week, respectively, as lockdown measures were imposed (Boston Consulting Group).2 This “pantry Report Contributors loading” has since normalized and has provided significant tailwinds for Consumer & Retail Group distributors and producers of branded packaged and frozen foods with grocery Firm Track Record client exposure. The defensible nature of the Food & Beverage industry has promoted a strong recovery in EBITDA multiples across all Capstone Headwaters’ Food & Beverage public company indices. The largest increase from a trough in the second half of March to the end of July was in the Distribution segment (+48.8%) and the lowest increase was in the Branded Processed Foods segment (+23.1%). However, segments including Branded Processed Foods, Ingredients & Flavors, Natural, Organic & Better-for-you, and Snacks maintained at least 70% of their 2020 high at their respective troughs, displaying the resilient nature of the Food & Beverage industry. -
Effects of Energy Drinks on Metabolism at Rest and During Submaximal Treadmill Exercise in College Age Males
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by TopSCHOLAR Original Research Effects of Energy Drinks on Metabolism at Rest and During Submaximal Treadmill Exercise in College Age Males JANAE NIENHUESER1*, GREGORY A BROWN1‡, BRANDON S. SHAW2‡, and INA SHAW3‡ 1Human Performance Laboratory, Department of Health, Physical Education, Recreation, and Leisure Studies, University of Nebraska at Kearney, Kearney, NE, USA; 2Tshwane University of Technology, Department of Sport, Rehabilitation and Dental Sciences, Pretoria, Gauteng, REPUBLIC OF SOUTH AFRICA; 3Vaal University of Technology, Department of Marketing and Sport Management, Vanderbijlpark, Gauteng, REPUBLIC OF SOUTH AFRICA * Denotes undergraduate student author, ‡Denotes professional author ABSTRACT Int J Exerc Sci 4(1) : 65-76, 2011. Energy drinks are widely available and popular among athletes and non-athletes. However, the effects of energy drinks on resting and exercise energy expenditure and metabolism remain largely unknown. On four separate occasions, baseline measurements of resting metabolic rate (RMR) and Respiratory Exchange Ratio (RER) were obtained in ten healthy males (21.4 ± 1.6 y, 77.60± 7.5 kg, 180.0 ± 7.1 cm). Then, in a randomly assigned cross-over design, the subjects consumed 473 ml of one of three commercially available energy drinks or a placebo and then RMR and RER were measured 1 hour later. The subjects then engaged in 15 minutes of treadmill exercise at 50% of V02max, during which RER and oxygen consumption (VO2) were measured. RMR was not changed by placebo, but increased (P<0.05, means ± se) above baseline by 10 ± 2.5%, 15.0 ± 2.9%, and 15.3 ± 2.9%, following Energy Drink One, Energy Drink Two, and Energy Drink Three (respectively) with no differences between energy drinks. -
2010 Alcohol Energy Drink Order
STATE OF MICHIGAN DEPARTMENT OF ENERGY, LABOR & ECONOMIC GR0\11.n"H LIQUOR CONTROL COMMISSION ADMINISTRATIVE ORDER The Michigan Liquor Control Commission (hereinafter Commission) has before it a certain matter involving the sale and distribution of Alcohol Energy Drinks in the State of Michigan_ The Commission has a reasonable belief that Alcohol Energy Drinks present a threat to the public health and safety and twenty-nine (29) Attorneys General from across the nation are of the opinion that Alcohol Energy Drinks pose serious health and safety risks to American youth. The popularity of Alcohol Energy Drinks is increasing among college students and underage drinkers and the safety of ingesting a mixture of stimulants and beer, e.g. Alcohol Energy Drinks, has not been established. The safety of these intentionally infused stimulants, Le. Caffeine, Taurine, Guarana, Ginkgo Biloba, Ginseng, or other herbal or chemical substances, at uncontrolled levels - mixed with alcohol, has not been established by scientific evidence or the FDA as "generally recognized as safe" additives to alcoholic beverages (GRAS). The Commission exercises complete control of the State's alcoholic beverage traffic through the Constitution 1963, Article 4, §40, and has the sole right, power and duty to control the State's alcoholic beverage traffic pursuant to MCL 436.1201(2). The Commission may disapprove any beer label submitted for registration that is deemed to promote intemperance, or intoxication, or to be detrimental to the health, safety, or welfare of the general public. [Commission Rule 436.1611(1)(d)] The administrative process allows the Commission, upon discovery, to correct any errors that might have occurred in Its approval of Alcohol Energy Drinks.