Basic 5000 NBC Watts Network WOW NEWS -TOWER 590 Kc. (Reg. U. S. Pat. Off.) ISSUED TO INCREASE ENJOYMENT OF WOW RADIO PROGRAMS

VOL. 10-No. 8 OMAHA, NEBRASKA, MAY 1, 1946 PUBLISHED MONTHLY "D.S.T." BRINGS MANY CHANGES Most Programs $564,250 a Week Move Ahead Paid for WOW One Hour Net Shows Broadcastings biggest postwar reconversion headache -the return Sponsors spend a cool half mil- Daylight Sav- lion dollars plus, each week for the of the networks to programs heard ings Time operation -will cause on WOW and many program changes in WOW's that total doesn't include what those April 28. sponsors pay for time. schedule starting Sunday, Generally (but with some excep- The show business magazine tions), WOW's NBC shows will be Variety (February 27) lists all net- until work heard one hour earlier Sep- shows and gives their esti- 26. mated costs which are explained as tember including "production expenses, ac- THIS WOW NEWS TOWER tors, musicians, writers, royalties, WAS ISSUED ONE WEEK freelance directors, transportation, EARLIER THAN USUAL SO READERS WOULD HAVE A prizes, etc., hut not radio time." COMPLETE, CORRECT The cost figure for the shows SCHEDULE AFTER THE heard on WOW (almost en- TIME CHANGE. (See page 8.) tirely NBC shows) was given as $564,250 covering 78 net- Daylight time will go into effect work shows heard in a typical in all of five states, and in parts of week. 18 others. Parts of Missouri (local option) will "go daylight," but all A year ago Variety published a of the other WOW -land states will similar list covering network shows remain on Central Standard Time. for the 1944 -45 period. At that All of WOW's evening programs time there were 76 network shows will be heard ONE HOUR EAR- on WOW which cost sponsors those in the 6:30 to $465,550 LIER except weekly. 7 bracket (weekdays) and 9 to 10 This indicates that sponsors are slot across the board. paying more than $100,000 more per The Chesterfield Supper Club week this year than they did a will be heard at 9 p. m., Mon- year ago. They aren't as pretty as Mack Sennett bathing - Front row left to right are Chief Transmitter En- days through Fridays (instead Again this year the most beauty pie- slingers of old, but they CAN bake pies - gineer Tex Glanton, Program Manager Lyle DeMoss, of 6 p. m.). costly show on the air was the these mere male members of the WOW staff. Each Announcer T. Barnum Chase, "King of Crust;" Band A new program, Robert St. Jack Benny program -$22,500 man baked the pie he's shown with above -except Leader Morton Wells, John's popular "Facts and per week. Production Manager Ray The Edgar Bergen band leader Mortie Wells who made his of mud and Olson. Back row left to right, Announcer John Leslie, Faces" will be heard at 9:15 and Fred Allen shows were next sand, thus winning the booby prize on a recent Continuity Chief Bill O'Hollaren, Promotion Man p. m., Mondays through Fri- with costs of $20,000 per week WOW "Jamboree" program (10 a. m. Saturdays) Harold Storm, Jamboree Emcee days. each. Abbott and Costello came Thomson Holtz, and competition. News Manager Soren Munkhof. The 9:30 p. m. period across next at $18,000 a week. The NBC Hope and Crosby shows tied at the board will include $17,500 each weekly. Other programs formerly heard at NBC Picked as Alexander Heads 7:30 p. m.: Mondays, "Voice of high -cost shows included Fibber Firestone;" Tuesdays, "A Date McGee, Burns and Allen, and Champ of Comedy Kody -Land Rotary with Judy;" Wednesdays, Eddie Cantor at $15,000 each Bob per week. The National Broadcasting Com- Hildegarde;" Thursdays, John Alexander, manager of Burns (from 6:30 p. m.); Fri- There was one $20,000 show not pany has been named "comedy station KODY, "WOW's little champion of broadcasting" in the brother" has days, "Duffy's Tavern;" Satur- on NBC, and three which cost been elected president (from 7 first observance of National Laugh of the days, "Life of Reilly" $17,500 each. Rotary Club of North Platte. p. m.), and Sundays, "Harvest Week, sponsored by the Gagwriters He is also a director of the North The Variety story lists 86 pro- Protective Association. In addition of Stars" (from 1 p. m. Sun- grams on the Columbia Broadcast- Platte Chamber of Commerce and days). to the citation to the network, sev- a district official in the Boy Scouts. ing System which cost $546,350 eral NBC stars were named as win- The RCA Victor Show (formerly weekly; 49 programs on the Amer- ners of the "Silver Smile Emblems" -WOW- heard at 10:30 p. m. Thursdays will ican Broadcasting Company net offered by the gagwriters' organi- be heard at 9 p. m. Sundays. which cost $203,200 weekly; and, zation. All other Sunday programs from 30 programs on the Mutual Broad- BOY SCOUT BAND heard Kenny Delmar, the Senator Clag- Fred 12:30 p. m. to 9 p. m. will be casting System which cost $93,850 horn of the Fred Allen Show, was S. Ebener, WOW sales de- one hour earlier than usual. Thus weekly. honored for "the cleverest contribu- partment, is organizing a city -wide the Sunday schedule will be 12:30 in tion to comedy in 1945." 70 -piece Boy Scout band which will p. m. John Charles Thomas, fol- Thus the aggregate network Bob Hope be featured sponsors spend more than $1,400,000 was designated as "the king of at the Boy Scout Circus lowed by Shaeffer World Parade, for 243 program costs every week. smiles." May 3 to 6. Before leaving Omaha One Man's Family, The National Additional "Silver for the service Fred was a promi- Hour, Nebraska -Iowa Quiz, NBC If it were possible to estimate Smile Emblem" nent orchestra leader. the amount spent by 900 stations certificates "for their long and con- Symphony, Catholic Hour, Gilder- for local and other shows, even tinuous services in behalf of laughs" -WOW- sleeve; Benny, Cass Daley, Edgar this huge figure would probably be were won by Eddie Cantor, Fred Bergen, Fred Allen, Manhattan doubled. Allen, Jack Benny, Amos 'n' Andy, Merry -Go- Round, American Album "FAMILY" FILM Familiar Music, Hour of Charm, The complete Variety Fibber McGee and Molly, Burns Man's of list of and Allen, Edgar Bergen and the NBC's "One Family," will Meet Me at Parkys, and the RCA shows heard on WOW each week, Can You Top This? threesome come to life on the motion picture show and Harvest of Stars. the point where the show originates Harry Hershfield, Joe - THE WINNAH! T. Barnum screens of the nation. (H for Hollywood, N for New Laurie, Jr., Agreements to film the famous All of WOW's station -spon- and Senator Ford. Chase was named "King of Crust" sored newscasts will remain in York and C for Chicago) and the when the judges, headed by Wilma "family" were signed recently at costs (as defined above) follows: National Laugh Week started Hollywood's Radio City by the their regular spots, as will April 1. Swatek, News Department Secre- Monday through Friday pro- PROGRAM ORIG. COST tary, singled out Tom's lemon me- National Broadcasting Company, gramming during the noon -WOW - ringue as the best of nine "serious" Carlton E. Morse Productions and Date With Judy H $ 3,500 Cinema Century Productions. hour and prior to 8:30 a. m. Abbott and Costello H 18,000 WORKHOVEN entries. and after 10 p. m. Fred Allen ILL N 20,000 After nearly six weeks in the hos- -WOW- -WOW- On Monday through Friday after- American Album N 5,000 pital due to a series of complications noons the programs usually heard Amos 'n' Andy H 12,500 following surgery, Merrill Work - TO COLUMBUS, OHIO BILL STERN HERE from 1 p. m. to 2 p. m. will be Backstage Wife N 2,000 boven, moved to 4 p. m. to 5 p. m. Thus Jack Benny the WOW announcer is well Bill O'Hollaren, continuity chief, Bill Stern, NBC's sports director, H 22,500 on the road to recovery and is ex- and Bill Wiseman, promotion man- and the "Colgate Shave - Cream the weekday afternoon lineup (after Edgar Bergen H 20,000 the Noonday Forum will start with Burns pected to resume his duties in the ager, will attend the 16th Institute Man" on WOW on Friday nights, and Allen H 15,000 near future. For brief periods for by Radio, Columbus, has accepted an invitation to deliver "Woman of America" (One hour Bob Burns 10,000 dur- Education H ing his hospitalization, Merrill's con- Ohio, May 3 to 6. About 1,300 radio a commencement address at Boys earlier than usual, and will be fol- Barry Cameron N 2,000 dition was considered critical. broadcasting executives will attend. Town early in June. lowed in order by "Ma Perkins," Can You Top This N 5,000 "Pepper Young's Family," "Right Judy Canova H 10,500 to Happiness," "Backstage Wife," Eddie Cantor H 15,000 "Stella Dallas," "Lorenzo Jones," Carnation Hour _ N 7,500 Check Your News Date Now...Page "Young Widder Brown," "When a Cavalcade of America H 8,500 Tower Expiration 8 Girl Marries," "Portia Faces Life," Carmen Cavallero C 2,000 Now you can check up -right this minute-on the Turn to page 8 . to your name and address. "Just Plain Bill," "Front Page Far- Supper Club N 12,500 date your News Tower subscription expires! Check Stamped there, you'll find a date, such as 5/46, which rell;" then starting at 4 p. m. the Stella Dallas N 1,750 NOW! This may be your last issue. means May, 1946. General Mills programs, "The Guid- Doctor I. Q. C 5,600 If your WOW News Tower subscription expires soon, wrap 50 cents in a piece of paper, with your ing Light," "Today's Children," Duffy's Tavern H 8,500 Crocker," "Woman in name and address. Your renewal will start when your present subscription expires. CHECK NOW! "Betty (Picture on page 7) (Continued on page 6)

www.americanradiohistory.com Page Two WOW NEWS TOWER May 1, 1946 THE WOW NEWS TOWER There's a Great Day Cominf! COMMENTS and THE RADIO NEWS TOWER IS PUBLISHED EVERY MONTH BY RADIO STATION WOW, INC., OF WHICH JOHN J. GILLIN, JR., IS PRESIDENT AND GENERAL MANAGER LETTERS Note. -WOW listeners are cordially PUBLICATION AND EDITORIAL OFFICES ARE IN ROOM 280, invited to air their views on any phase INSURANCE BUILDING, OMAHA, NEBRASKA of radio in this column. Please make your comment brief, and don't fret if THE SUBSCRIPTION A the editor uses only what he thinks is PRICE IS FIFTY CENTS YEAR, PAY- to the most folks. ABLE IN ADVANCE most interesting s ONE FOR HAROLD BILL WISEMAN, EDITOR SOREN MUNKHOF, ASSISTANT p iI Blair, Neb. I wish to thank - lovely hymn he l'U,t : Harold Par for the PERMISSION TO REPRINT MATERIAL \ ¡I:', sang at my request last week. It FROM THE RADIO NEWS TOWER was so very beautiful. "I Love to IS (II Tell the Story" is my favorite and HEREBY GIVEN, PROVIDED / Mr. Par sang it to perfection. I A CREDIT LINE IS USED wish to thank him and to tell him I certainly did appreciate it. I al- ways listen to his program. MARGORETHA VON LANK EN. -WOW- A S WE SEE I T ! . BILL WISEMAN Courtesy of RadioCraft Magazine KUDO FOR HOSTESS Papa mows the lawn with a radio -directed lawn mower controlled Lincoln, Neb. -While in Omaha from his easy chair on the porch. the other day we had the privilege PROOF OF LEADERSHIP . ! of being shown around the WOW About 15 per cent to 25 per cent of the 700,000 families in Broadcasting Station. Your charm- ing hostess (Jackie Lee), captured the area served by WOW live in Omaha and Council Bluffs. the hearts of us all by her courtesy The other 85 per cent to 75 per cent live within a radius of and thoroughness in conducting us 150 to 200 miles from Omaha in all directions. around. It was a treat and perhaps Three times a year C. E. Hooper, Inc. of special interest because our dial on the radio is always tuned to measures the listening habits in Omaha and WOW. Council Bluffs. There are no "Hooperatings" More power to the little girl and outside the two -city area (except in Lincoln). to your station. From these three 5 -month reports (they THE INGALLS. overlap in December, January and Febru- -WOW- ary) Hooper makes "indicative" reports each WARING CONTEST month covering two -month periods, and often (To National Broadcasting Co.) Omaha, Neb. -This is to express Hooper lifts out one month's figures and appreciation for the lovely Fred issues a "special indicative report" for a Waring musical program I just given month. heard through our local station Twice during each year (usually during WOW. Had refrained from tuning Bill Wiseman of day, January Courtesy of Radio.Craft Magazine in this station at this time and August) Hooper interviews in over a period of many months or Council Bluffs so the five -month reports can be said to cover Mama drys the clothes in 3 minutes flat with a Brooklyn inventor's years, and must say this was a both cities. radio dryer. most delightful surprise. When the network changes were made last November there MRS. HELEN RATHBUN. was a violent (but probably temporary) shake up in Omaha - -WOW - Council Bluffs listening habits. Listeners switched dials often. "Part of the unexpected may be The indictive and "special" Hooperating bounced up and down contained in Postmaster General like a rubber Hannegan's denial that President ball. Truman has said he would not be One local station stuck its neck out and publicity claimed a candidate for reelection in 1948. it had "captured the daytime audience " -a claim based largely Nevertheless, it's common knowl- on a new -found popularity for two of its network morning edge, in Washington, that Truman programs. does not want to run." -ALEX DREIER on NBC's Skelly News When the five -month regular report came out (the local program. station's face was a bit red and it had to do some backtrack- - -WOW - ing!) WOW's audience was shown to have held pretty much "It's really been cold lately. The in line. other day I had to walk down the In the totals of "all street backwards because my sheep- rated periods" WOW was skin coat kept turning its tail into shown to have 44.1 per cent of the audience. WOW the wind. " -FIBBER McGEE on showed increased audience of 4.8 per cent over the NBC's Fibber McGee and Molly. same period a year ago. form of government WOW was given 24.5 per cent of the morning The Head Man of the flock steps up egg production with radio dom is the only (Monday that will ever assure permanent through Friday, 8 to 12) ratings. This was therapy set! peace. This kingdom begins in the an increase of 1.2 per cent over a year ago. hearts of men, but it will become In the afternoon (12 to 6, Mondays through Fri- literal when He returns again. days WOW was off a few points but it still retained 43.3 per cent of the total audience. In Rev. R. R. Brown's Chat EDUCATIONAL MEET the evenings (6 to 10, Mondays through Fri- The writer represented Station days) WOW had 53 per cent of the total Omaha - By the Rev. R. R. Brown, D. D., Minister of Radio Station WOW, WOW at the National Educational Council Bluffs audience -a gain of nearly two points Pastor -Evangelist of Omaha Gospel Tabernacle, Christian and Conference at Pittsburg, Kans. dur- over a year ago. Missionary Alliance ing the past month. He participated On Sunday afternoons 12 in a panel on "Radio and the Home, noon to 6 p. m.) WOW Will the UN be able to mold times whether they have ever looked School and Church." Although the had 36.7 per cent -about a point better than a year ago. the nations of the world into a at the plan in predictive prophecy. attendance was not large at this par- The WOW ratings for Omaha and Council Bluffs- despite stable, efficient, cooperating organi- Sometimes it seems as though they ticular panel discussion, yet those the network changes which made many zation? This is were working at their job like a attending were intensely interested additional programs the big question. man trying to put a puzzle to- and expressed amazement at what available to listeners -show WOW's continued and unquest- All are agreed gether, attempting to force things, radio, local stations and national ioned leadership in the two cities in question. that the objec- but when the secret is discovered chains were doing for the home, New surveys are being made outside of Omaha -the first tive is worthy it is all very simple. school and church. If education of which indicate that WOW's leadership extends into Norfolk, of success. All Instead of one, there are two and the church is to properly use sane people groups of nations to take form in these facilities, they must take ad- and Sioux City and of course, to points in between in those want peace. the best prepared minds directions (both the closing dispensation of world vantage of far outside the area served by Omaha locals). Furthermore, the governments. The one has its geo- in building a program for a listen- WOW is pleased to see more and more good programs ideals of the graphical center in Europe and the ing audience. become available to listeners in this area. What's good for Atlantic Charter other in Russia which will include with their high a good deal of the Far the listener is good for all broadcasting! moral qualities East. When OUR 24TH YEAR As long as WOW 35 the great king had his dream as We passed our twenty -third mile- continues to carry 30 to of the top should be the ba- recorded in the second chapter of 50 of all rated programs, and 10 to 12 of the "top fifteen," as sis of their pro- stone on April 7 and are now on Daniel, he saw this final world setup way toward our twenty- fourth it has for the past four or five years, this station will continue cedure. These Rev. R. R. Brown in the feet of the great leaders the colossus as iron year. We appreciate the following its dominance and leadership. and clay. Here was the prediction communication received from the have a plan and a pattern as well that governments with different po- as an objective. We wonder some- President of WOW, Inc., Mr. John -WOW- litical ideologies would be combined J. Gillin, Jr.: "The Board of Di- in a great federation. This is man's rectors of WOW, Inc., and the en- MEMORABLE REMARKS final and most glorious attempt to join me in congratulating ? Your Last Copy ? establish a world order to secure tire staff When Chairman Paul A. of the FCC was recently you on your twenty -third year of Porter Yes, sir. Simply turn to page 8, peace. continuous service with the World boosted upstairs to OPA Administrator, he left behind several where your name and address is But another great power in the Radio Congregation of our Station. memorable remarks (noted by Broadcasting Magazine) among stamped on the margin. The date north will be formed that will covet Best wishes for your future min- them : your News Tower subscription economic domination of Europe and istry, because we know it is doing expires is printed here. "5/46" of Asia. These groups will eventu- one of the greatest, outstanding You can put sound up to the moon but Petrillo would want means May, 1946. If your sub- ally clash. The prophecy says, "In jobs of its type or character in the to charge for the echo. scription expires soon, RENEW the last days of those kings shall United States." the God of heaven set up a king- Television is like a of on a now! Just send your name, ad- bowl peanuts bar. You just dress and 50 cents to WOW! dom." No matter how we look at Tune in each Sunday morning, can't keep your fingers out of it. it, God is our only hope. His king- 8:30 to 9:30 o'clock.

www.americanradiohistory.com Page Three May 1, 1946 WOW NEWS TOWER CONGRESS SPANKS "CZAR" PETRILLO Solons Pass Lea Red Foley Star MORTY'S SWOON CLUB Bill by Big CTAFF of Grand Ole Opry Red Foley, singer of mountain ballads, recently joined the cast of Margin TUFF NBC's "Grand Ole Opry" (Satur- James Caesar Petrillo, "czar" of By SOREN MUNKHOF days, 8:30 p. m., WOW) as fea- Union Music (AFL) was given a tured vocalist and master of cere- sound legal spanking by the Con- to the desk the other monies. gress of the Carne over a clay our secretary, Wilma Swatek, Foley was born in Tucumcari, United States with a vase full of white violets. N. M., 32 years ago, and grew up fortnight ago. "Smell, she said. Berea, Ky. He made his radio Congress, in obvious " ": -" ±:» Your writer did, debut in 1930 over station WLS, showing found the odor Chicago. Since then he has broad- disapproval of nice and looked cast over WLW, Cincinnati, as a Petrillo's "dicta- at "Willy" with member of the "Renfro Valley Barn tion" to radio a perplexed Dance," and on the "National Barn broadcasters, frown. "Oh," she Dance" over WLS. He also is the passed the so- answered the author of several hit songs, and called anti - Pe- frown, " I know has won recognition as a recording trillo bill by an they don't usu- artist. overwhelming ally smell, but I is sponsored majority. got of "Grand Ole Opry" The Senate tired by the R. J. Reynolds Tobacco bill J. C. Petrillo having everyone for Prince Albert tobacco. passed the Company 3 after the sniff them and 47 to to 16. mutter about `no -WOW- House had approved it 186 Truman signed the bill Soren Munkhoff smell, so I put President a law. perfume on them. NBC Exec Says Color on April 17 and it became That's news department ingenu- The congressional action was com- ity. And, Willy needed some in- Television Far Away just as Petrillo was about to an- pleted with Presi- genuity some time later. She Color television is far from ready begin a series of "talks" swered the phone and someone Miller of the National for public acceptance at this time, dent Justin on asked what was burning, up north. Royal, NBC vice presi- Association of Broadcasters the question to the said John F. music matters. She relayed dent in charge of television, in an broadcast industry newsroom and then, without think- action came also a few days cas- address recently before the Greater The on ing, relayed Jimmy McGaffin's Federation of Women's before Petrillo made demands ual answer: 'most likely something Cleveland industry in which he Clubs. Morton Wells Fan Clubs at North, Benson the movie increase made out of wood." Bobby -soxers from the asked for a 100 per cent "There are some who -crying in highs were special guests at a recent "Jamboree" program - musicians and a Miracle Man that and Tech examining Morton's in pay for movie feat of local news was the wilderness -are suggesting the day of the pie- baking contest. They're shown their work to 10 hours A major wait for color," cement and sand. limitation of made by Slim Eberhardt, WOW's television should booby -prize pie, made of mud, per week. cowboy singer. Slim Royal said. "I feel that to be an early morning Our country has bill passed by both houses came to town and . . believe it absurd statement. The Arthur He not made great by waiting. Progress originated with Senator or not . rented a place. Dub Morton Wells of Michigan in the rented himself a small acreage about never waits." Bobby-Soxers Vandenburg Congress- road. declared that senior chamber and with 13 miles out on Center street The NBC executive the House. It was re- He's going to raise a garden and when good and practical color in Man man Lea in to be of Their Own "Hubba-Hubba" vised in committee but came chickens. television 'is ready for the homes they squeeled and Bill before final was network will "You're our Hubba -Hubba man and "ah -ed" - known as the Lea Sports news of the month the nation, the NBC swooned-they even took him out, Mail Clerk Phyllis Murphy's bowl- have it. until we die I" held his chair passage. the And Morty Wells, the Mayor of bought him a "coke," for penalties up to ing. It appears that several of -WOW- for him and escorted him back to The bill calls WOWites went bowling during South 14th Street, goes reeling in prison and a $1,000 fine like he'd fallen out the studio. a year threats, or lunch hour -as is their wont. Phil & Molly Get about the studio be seen often pe- for the use of force, the Fi66er a tree, muttering, "To Sinatra, Now Mort can to compel started wheeling her ball down of his pocket copy of the "jive" intimidation intended in groove -gutter I knew it could happen -to me- rusing lane and right the Americanism Award dictionary. He says that this is a broadcasters to: that is. Finally, an embittered pin it isn't possible!" musicians than Jimmy Fidler's award for good when Morton Wells, "solid platter of soup" and that 1. Hire more boy set the pins up as usual, then It all started had better ".get hep actually need. one of the pins into Americanism recently went to WOW Musical Director received a some one "- they casually moved (NBC, just as though we didn't know what money to a union for each gutter. From then on, Murphy Fibber McGee and Molly fan letter from a group of "Bobby 2. Pay try. Tuesdays, 7:30 p. m., CST). Soxers" who had started a "Morty he means, the "square." services not performed. scored a pin on each -WOW- programs or Congrats, Harold In presenting the award, Fidler Wells Fan Club." 3. Halt foreign Mort insisted that it was all a any type of non -commercial, The vital statistics news of the said: SHEEPING ROOMS cultural pro- one item from week's awards for good gag -until three members of the educational or month concerns "This up in person at a Parkyakarkus, star of NBC's March 15 and one from March 27. Americanism go to the radio team, club showed grams. of the Saturday Jamboree. Meet Me at Parky's, says that as for using Born on March 15 at 7:47 p. m., Fibber McGee and Molly. With broadcast are available, he's 4. Pay unions and philosophy and They caught up with "Mayor" soon as materials phonograph records, or to pay 19:47 navy time, to Harold W. their homespun rehearsal and going to build a hotel exclusively tran- Virginia Baker -female, weight 7 clean humor, Fibber and Molly Wells just as he left again for sending out a stayed right on through the broad- for guests suffering from insomnia. a program previ- pounds 8 ounces, blue eyes, hair have done a great job of `selling' "Each room will come equipped scription of her father -brown old- fashioned Americanism on cast. ously broadcast. (neglible says plain, When Mort sang, they "oh-ed" with a flock sheep," Parky explains. says her mother). Name of Barbara. the air." Point one was designed to bar No other statistics available, says Petrillo from setting arbitrary mu- Harold, because she hasn't started for stations. Point returned sicians quotas wearing shoes yet. Baker to Great American Novel two would bar Petrillo from insist- recently to the WOW news depart- Bill Aspires Write musicians." Point navy By Harold Storm ing on "standby ment from a tour of duty as a three would permit foreign stations destroyer officer. for the 44th Infantry Division. Dur- to broadcast music to America, Born on March 27 at (correspond- Just mention Puerto Rico . Bill filed over used mention it and ing the latter period whether or not the musicians ent failed to inform us of the time), go ahead. . . just 700 combat stories for the Division, union members. Point four to Ray and Nancy Zimmerman at see what happens, especially if Bill was the story were from chief the highlight of which would stop Petrillo's union Billings, Mont., male, weight 8 O'Hollaren, WOW continuity about the G. I. who, in February, or more often be- - Ken- -shot. The phenomenon being paid twice pounds 7 ounces. Name of is within ear 1945, appeared at 44th Division cause a record they made happened neth Ray. No other statistics are will begin with a sigh that sounds Russian offi- Elsie, the Command Post in a to be used more than once. available because Billings is too far like a combination of cer's uniform and announced him- away to send a reporter and the Borden cow taking her foot out of -WOW- a self as vanguard of the Russian Zimmermans didn't send any more the mud and the air brakes on was a sensation. will be fol- army. The story R. dope. Nancy was formerly your Los Angeles bus. This All press associations carried it. NBC Issues F. D. writer's secretary. lowed by a glazing of eyes and the the army between He was discharged from Since Harold Storm joined the evidence of goose pimples in October, 1945 and holds the Documentary Album promotion department Bill Wiseman the collar band and hair line. Then of 1945, murmers that Bronze Star. In November "Rendezvous With Destiny," a is calling his section the "Storm come diaphramatical Bill joined the staff of Radio WOW gradually take on the resemblance special two -hour documentary pro- and Strife Department." as head continuity writer. He writes by WOW re- Didja Know? dept.: J. of spoken words like, " . . black gram, was presented Add the script for the "WOW Jam- to the memory of Francis Chase, brother of Tom hair . . . black eyes . . skin like cently in tribute sun- boree" and many other WOW Delano Roosevelt on the Chase, is one of America's foremost cream . . about `so' high ... programs. Franklin orchids . . . first anniversary of his death. magazine illustrators. shine ... shadow ... Bill has a brother and a sister of cerulean sea (blue that is), . . . - The program was a history Shopping News both younger than he. He hates as reflected in salt breezes . . " In about three the era 1932 -1945, Easter shopping is tough - we traveling (20,000 miles of it in the the late President. not for Cathie O'Connor, hours this eulogy rises to a mighty favorite the speeches of hear -but at the end of five army). Fred Allen is his secretary to Prexy Johnny Gillin. crescendo and radio personality. He is unmarried -W OW- han- hours fades into unintelligibility She just sits at her desk and but has never been immunized. His Gibson has been added to new Easter with, " . . . an ambition to settle John dles the problem of a Puerto hobby is writing (serious stuff, he the cast of NBC's Just Plain Bill hat. And thereby hangs a tale. down in the mountains of nobody will ever read Rico (most beautiful place on says, that - in the role of Arthur Britton. Jean Pray, Bill Wiseman's secre- O'Hollaren Bill, you remember, writes the hi- tary, went shopping on her lunch earth) and live on bananas and co- Bill the "8:07 bamboo hut." larious "Jamboree" and hour recently. She returned with a conuts, in a Special "). Bill is a native Nebraskan. He WOW fondly calls its "little ? Your Last Copy ? new hat and tried it on. Gwen 1940, he ac- This O'Hollaren is a great guy it. The other was born August 3, 1918 at St. brother "). In June, Hennings didn't like position of continuity to know. He'd give you his shirt Yes, sir. Simply turn to page 8, girls joined in Gwen's disparaging Libory, Neb., and received his en- cepted the is hands of head at Station KMA, Shenandoah, in a minute -even with the short- where your name and address remarks. And, Jean became dis- tire education at the and goes out the margin. The date Nebraska educators. He attended Iowa, where he remained until he age. He's unselfish stamped on couraged. army in May, 1942. of his way to be helpful -to any- your News Tower subscription Cathie tried it on on her it grade and high school at Grand went to the "5/46" - from Creigh- Army life for O'Hollaren was one and there's a lot of mighty deep expires is printed here. looked good and she bought it. Island and graduated Rico water beneath his infectious grin. means May, 1946. If your sub- that little shopping problem ton University with a degree in colorful -one year in Puerto Solved (henceforth to be remembered as Yep, O'Hollaren is a swell guy - scription expires soon, RENEW for her. journalism in 1939. He embarked to write the send your name, ad- upon a career of radio "the San Juan Incident" or "Fortnit someday he's going now! Just Newsmen are notoriously casual immediately bam- to WOW ! staff of KGNF, at El Morro ") -and the balance of great American Novel -in a dress and 50 cents about stories of sudden death. But, writing, joining the boo hut in Puerto Rico. (Continued on page 6) North Platte (now KODY, which his service as combat correspondent

www.americanradiohistory.com Page Pour WOW NEWS TOWER May 1, 1946 HOW TO IMPROVE YOUR RECEPTION Expert Tells How Raleigh Renews to Tone Up "BED PAN COMMANDO" TECHNICAL NBC Shows INFO Your Set The Brown and Williamson To- By W. J. bacco Corporation, through Russell By GLENN FLYNN KOTERA M. Seeds Company, Inc., have re- W O W's Chief Control Operator Chief Engineer WOW newed both the Red Skelton and People Are Funny programs for a BIG BOYS APPROVE Occasionally WOW receives period of 52 weeks, it was an- BLACK AND WHITE complaints of poor reception from nounced today by Paul McCluer, TELEVISION listeners, particularly those located sales manager of the NBC Central 40 or more miles from Omaha. It Division. A recent article in the New York has been my duty to investigate Herald Tribune indicates that a The Red Skelton program, star- great majority of the leading tele- such complaints. The results of ring the carrot -topped Hollywood these investigations suggest that it vision set manu- comedian, with Songstress Anita facturers plan to would be timely to pass on a few Ellis and David Forester and a suggestions to those who experi- 32- concentrate on piece orchestra, is heard from 8:30 the manufacture ence interference to programs from to 9:00 p. m., CST, on WOW. Tuesdays on of black and the full NBC network. The renewal white television Some listeners have complained contract was effective April 23. receivers. of interference from stations on ad- People Are Funny, a psychologi- Consensus of jacent channels. In our case that cal stunt program with Art Link - would be stations on 580 and 600 letter opinion among as emcee, is aired Fridays manufac- kilocycles. Listeners occasionally from 7:00 to 7:30 p. m., CST, on these write in saying that such and such the full network. Renewal was ef- turers is that a station is wandering off its fre- fective April 26. Both programs color television quency and interfering with WOW. advertise Raleigh cigarette and to- will still require May I say that such an occurrence bacco products. considerable re- is practically impossible. All sta- -WOW search and the tions are assigned a definite fre- - public deserves G. Flynn quency and must maintain it with- to have televi- in 20 cycles. This is a very close "Dr. Ruthledge "Back sion as soon as possible. Emerson, tolerance, considering that each Philco, Crosley, Dumont, Majestic, channel is 10,000 cycles wide. The in "Guiding Light" RCA, and Stromberg Carlson are Federal Communications Commis- The little community of Five among those planning immediate sion maintains a monitoring service Points, mythical locale of The production of black -and -white sets. which constantly polices the air Guiding Light (NBC, five -a -week, -WOW waves and any station drifting out 4 p. m., CST) is preparing a wel- - of bounds would very quickly and come home week the first week of SMALL STRIKES TIE emphatically be notified of the fact. April, celebrating the return of its UP TUBE MATERIALS beloved minister, Dr. John Ruth - Radio receiver tubes are still hard Sets at Fault lege, played by Arthur Peterson. to get. I have investigated several corn- Thomson Holtz, Radio WOW, Omaha, emcee of the Iowa- Nebraska For the past two years, Peterson RCA in one of its trade bulletins plaints of adjacent channel inter- Quiz and producer of "Show Time" over WOW, is the first radio man has been serving with the armed reports the shortage is due to lack ference and invariably have found in Nebraska and perhaps the entire country to be made an honorary forces overseas and his radio char- of raw materials and parts supplied that the fault lies in the receiver member of the Nurses Aid Corps and capped by the Corps as "Bed Pan acter, Dr. Ruthledge, has been with by smaller companies. or antenna system. Due to ageing Commando" in recognition of their organization. Holtz was presented the services, too -serving as chap- It seems that many small strikes of component parts the receiver with his Voluntary Service Pin (the safety pin), his cap, bearing lain. are still in progress and as a result circuits become misaligned and the the embroidered inscription, "Bed Pan Commando," and given the Peterson created the role of the large manufacturers are unable to receiver will respond to more than lighted candle symbolizing the carrying on of the tradition of good nurs- kindly minister in 1937, when The obtain much needed materials. one station at a certain point on the ing. Participating in the candle lighting ceremony is Nurses Aid Betty Guding Light was first broadcast. -WOW- dial. Also on many receivers em- Babcock. The award was made at the 4th Annual Banquet of the ploying push button tuning the Voluntary Nurses -WOW- TELEVISION AT Aid Corp of Nebraska. ATOM BOMB TESTS mechanism becomes misadjusted Four Join Cast during prolonged use and the re- situation through the following pro- Television will be used to cover ceiver will many times tune be- cedure: EITHER WAY the coming atomic bomb tests in tween stations. Where an aerial is required "Suppose you are a supporter and of Lone Journey the Pacific. Six major television Most of our receivers are now be sure that one is used and members of the CIO Political Ac- Four additions hav6 been made companies will send cameramen four or more years old due to the that it is of the length recom- tion Committee, you would say that to the cast of Lone Journey, dra- who will go along on the expedi- war and it is remarkable that they mended by the manufacturer. the President's program . is a matic serial which returned to the tion to make films of the proceed- perform as efficiently as they do. Often a short piece of wire is good forward -looking domestic pol- air, Monday, April 1 (NBC, five -a- ings. The films will be rushed back Tubes and parts have been almost connected to the set and tucked icy. If you are a conservative, you week, 10 a. m., CST). to the United States, checked by impossible to obtain and service under the rug. This may serve would say that President Truman's Joan Alexander is to play Lynn the Navy, and then put on the air. men equally scarce, having been well enough for local reception program is definitely leftish."- Alexander, Bess McCammon will -WOW called to service in the armed forces. but will not do justice to the RICHARD HARKNESS, NBC be Mrs. King, Genelle Gibbs will - play TELEVISION It appears that new radios may receiver's capability on long Washington reporter, guest observ- Leila Matthews and John TRAINING distance reception. Be sure the er on World Front. Gibson will portray Jim Matthews. not be available for some time, due WOW is making to industrial insulators are in good shape Staats Cotsworth and Charlotte extensive plans strikes, reconversion Holland have been previously for training its personnel in televi- problems and other factors. There- and all connections, leadin, etc., an- programming, production are solid. they do not maintain a service nounced as the leads. sion and fore I offer a few hints to make the operation. With the arrival of equip- old set function just a bit longer The ground connection should department. be made as ment expected for May it will be until new receivers, incorporating short and direct as Do not place the receiver possible to similate actual television the improvements resulting from possible, preferably to a water near a radiator or other source programs. wartime experience are available. pipe or a long pipe driven into of heat. Also be sure to provide THEY SAID IT the earth, using a soldered con- Much of the effort will be con- Service Men adequate ventilation by making centrated on the special event type nection or a ground strap or certain that louvres or open- , Service men are of program with pickups from race steadily return- clamp. By all means use an ap- back of the receiver are not ob- ON WOW! tracks, ing to their shops and the best proved lightning arrestor with structed. boxing matches, etc. thing to do is to consult one of outside aerials. -WOW them With receivers having self -con- "I adore movies, they're so gay - when reception is poor. Have the tubes tested. Most tained Boris Karloff - RECORDERS HELP If the trouble is motor aerials reception may be strangling Peter of nature radio dealers will be glad to do improved by rotating Lorre, Boris Karloff carving Bela HINKY -DINKY SHOW it may be possible to improve the titis free of the re- charge even though ceiver with respect to the di- Lugosi, Boris Karloff torturing The recording department at rection of the desired station. Sydney Greenstreet. " -D I G G E R WOW has been busy the past HANDY WP can do nothing about natural O'DELL on NBC's Life of Riley. month handling the new "Meet Me NEWS TOWER ORDER BLANK atptl. dtiahls frem storms and other -WOW - at Hinky- Dinky" program. This Why not order the atmospheric conditions program is produced at various WOW NEWS TOWER MAGAZINE for sev- "Two sad lovers were parted for Hinky -Dinky stores in and near eral of your friends? The cost is only 50 cents a year (for 12 issues). Another serious taus.: of inter- weeks ference arises from man -made Omaha three days each week. For your convenience, just fill in the coupon below, enclose the cash static. Though not by her father or The programs are recorded at o cover the cost and mail it today. Many appliances such as vacuum mother cleaners, mixers and motors of all - 10 a. m. and put on the air over CLIP HERE But she was on one picket line, WOW at 11:30, an hour and a sorts may be its source. Also neon And he wuz on another." signs and defective house wiring half later. Editor WOW News Tower Magazine, or -PAT BUTTRAM on NBC's Recording the programs for later Radio Station WOW, nearby power lines may be the National Barn Dance. cause. The individual playback allows the shoppers not Omaha, Neb. listener can only to see a do very little to remedy such a -WOW - broadcast but to also Dear Sir: Enclosed find $ , for which please send condition hear it. subscription(s) to and a competent service "I just can't understand why the the WOW News Tower for one year (12 issues) to man should be consulted. In many boys have been avoiding me lately. "My boy friend has teeth like Name communities the local power com- I just bought some new perfume pany is equipped to detect called `DuBarry's Dangerous sparkling water, one down and the Temp- seven up." Street address R. F. D. No source of such interference and will tation' which I ordered by the ini- -JUDY CANOVA on be NBC's Judy Canova Show. City, Town glad to do so and take steps to tials DDT. I haven't had a bit of State eliminate it if notified. luck with it. " -CASS DALEY on -W OW- Name It is to each broadcasting station's NBC's Fitch Bandwagon. "Now that the atom has been split, why Street address. R. F. D. No best interest to insure that its trans- -WOW should anyone get so mitter is operating efficiently at full - excited when an infinitive is split." City, Town. State power, maximum modulation and "I'm crossing a pig with a horse -JACK HALEY on NBC's Village Name proper frequency. Testing and for Bing Crosby. He wants a nag Store. measuring equipment valued at hun- that'll bring home the bacon."- -WOW - Street address R. F. D. No dreds of dollars is installed BOB BURNS on NBC's Bob Burns and show. "If Russia, a strong power, wants City, Town State used constantly. When reception no second strong power on her troubles arise, make sure that the -W O W- NOTE. -The subscription price of the WOW News Tower is southern Asiatic border that would fault is not in the receiver or aerial "I'm no Don Juan, but I'm a Don explain the apparent dumping of the 50 cents a year. Be sure to enclose the exact amount to cover each system before subscription you send in. calling the station, sight Juaner than Mortimer Snerd Chinese communists last August." but remember we are always willing is. "- CHARLIE McCARTHY on CLIFTON 16 - UTLEY on weekly to help if other measures fail. NBC's Charlie McCarthy show. NBC commentary.

www.americanradiohistory.com May 1, 194E WOW NEWS TOWER Page Five A PENNY A WEEK FOR REV. BROWN 'Pastor Gets Odd C-H-A -T-5 Stu Irwin in New AIR- MINDED WOW MEN Birthday With Your Own Comedy At "Phone Again, Finnegan," a new Present comedy - drama program starring re- Sally of WOW ... . Stuart Erwin, started on WOW It's the nicest present I ever and the NBC network recently in ceived in my life," said the Rev. KNOCK ... KNOCK! R. R. Brown, pastor of WOW's MAY I COME IN? the 3 p. m. Saturday spot, under He sponsorship of the Household Fi- World Radio Congregation. Hi, neighbors.... Once more it nance referred to a replica of an old - is Corporation. Shaw -Levally, to time to say that teary -eyed April Inc., is the agency. fashioned microphone presented has gone over the hill and smiled him by the young people of his Erwin portrays the title role of the Gospel shyly at lovely Finnegan, manager of The Wel- congregation at Omaha May just corn- come Arms, an apartment hotel, Tabernacle. in with her The old -type mike replica was around which the story is centered. heaven." warm smile and Other members of the cast are made up of "pennies from an armful of gay It's stem consists of 1,196 pennies - Harry Stewart, Florence Lake, Lou of Mr. Brown's broad- tulips and gold- Merrill and June Foray. Ken Niles one for each en daffodils. And will announce. casts on WOW -since he started now I stand at on April 8, 1923. The new show will be produced mike it- your door to of- by Frank Around the rim of the fer an enchant- Ferrin, directed by Hobart self were 23 half -dollars -one for ing May basket Donavan and written by Donovan, each year of Mr. Brown's ministry. filled with wee, Leslie Edgley and Harry Stewart. The idea for such a unique gift velvety, violets, -WOW- originated with Arlon Fischer, one bright little pan- of the active members of the sies with smiling NEW CHILD STAR church's young peoples' association. Aunt Sally faces, a sprig of Patsy Bolton, 14- year -old singer, It bears two microphone call - purple lilac and who made her professional debut letter signs, one "WOAW," as the deep in the heart of the basket are when Eddie Cantor introduced her station was called when Mr. Brown the good wishes from all of us at as his surprise guest on the Eddie first started, and on the other side WOW to all of you in radio -land Cantor show recently, is now heard "WOW." for the best summer you've ever regularly on the program (Wednes- had. The World Radio Congregation's days (NBC, 7 p. m.) birthday was also observed by a I hope you are already for sum- Patsy has had no professional special "hymn- sing" on the air in mer, the winter trappings put away training and had made no profes- which the Tabernacle choir broad- in moth balls, house cleaning all sional appearances previous to the cast old -time hymns. During the done so that you may enjoy the Cantor show. Response to her Five air-minded WOW Staffers get together in the club rooms of the National Aeronautic Association to discuss matters of interest to program 32 selections were sung, delightful months to come. first radio performance has justified many by request. Cantor's opinion of himself as a those who are hitting the flight line. Left to Right: Soren Munkhof, Neighbors seem to come to life Al Larson, Roy Glanton, Fred Ebener and Al Maller. The Rev. Brown's weekly WOW in the star -finder. Larson holds his spring. Houses open their -WOW private pilot license, Ebener's interest is a carry -over from his work as service is at 8:30 a. m. Sundays. doors and people appear that were - a captain in the air force, Maller and Glanton are working for their never seen all winter long. Now in John Graham has been added to licenses. Munkhof is a first litutenant in the CAP. every yard and garden there are the cast of NBC's Young Widder neighbors in old slacks and com- Brown. He has the role of Hugh PENNY MIKE fortable shoes busy with rake and Gleason. THE BAXTERS Set New Doctors hoe, and friendly chatter while Stressing emphasis on child psy- painting the porch furniture or fill- chology, juvenile delinquency, na- ing new flower boxes. tional safety and other educational at Home Series programs will be the theme of The adventures of Dr. Tom Sunshine Gift ON HIS OWN (Sidney Breese) Riggs of NBC's Down NBC's The Baxters series Satur- -towners hurry home these days at 1:30 p. m., on WOW in the Doctors at Home series will take days to change from city clothes next few weeks. him into the realms of cancer re- and start to putter around the place The May schedule will comprise search, allergies poisonings and anxious to bathe in the fresh other scientific fields during an air and "Let's Play it Safe" (National Safe- sunshine. ty Council) May 4; "The Danger eight - week period which began Speaking of sunshine, we de- Signs of Delinquency (juvenile de- April 20. livered quite a large package of it linquency) May 11; "Education Programs for April included to a young lad last month and there Need Not End" (adult education is one boy who thinks he has found "The Sneeze Before the Wheeze" program) May 18, and "Temper (allergies) "The Road to Danger" the end of the rainbow where all and Tantrum" (child psychology) our dreams come true. (tuberculosis) on April 27, both at May 25. 3 p. m., on WOW Saturdays. One day a young policeman The two programs listed for June drifted into my office to tell me will see "The Baxters Go Places" During May and June this series about his ambition to aid handi- (summer vacation) June 1, and will be heard at a new time, 2:30 capped people. I advised the young "Bud Succeeds at Failure" (sports- to 3 p. m. The schedule will cover man that he had dialed the right manship) June 8. "Problem Parents" (children's be- number and had found station s -u -n havior problems), May 4; "A Snake s- h -i -n -e and the business of the -WOW - in the Grass" (mushroom poison- SUNSHINE SERVICE was to ing), May 11; "Coroner's Report" hold out a hand to the "fellow who NEW IN FAMILY (highway safety), May 18; "Thi needs a friend" and we were always Anne Whitefield, 7- year -old NBC Little Pig Went to Market" (trichi glad to meet anyone who had the actress, has just signed for another nosis), May 25 (originally sched- same interest. important role. Anne, who is heard uled for April 6) ; "What You Don't The young man told me he knew on NBC's One Man's Family, has Know Might Hurt You" (health someone who needed a friend and been signed for the role of Bunny, education in the schools), June 1; proceeded to tell me about Jimmy. Stuart Erwin's niece on the Phone and "Medicine in the Crystal Ball" Again, Finnegan program. (frontiers of medicine), June 8. Gets New Limb Jimmy is a lad of 28 who had lost a leg a few years ago and since that time had found the going WOW NEWS SCHEDULE rather tough because of that handi- (NOTE.-WOW will instantly interrupt any program at cap. Work that he could do while any time for important news flashes or bulletins.) getting aroud on crutches was 6 :00 A. M. scarce so he started selling papers -News Tower Daily except Sun. which gave him an income for food 6 :55 A. M. -News Tower Sun. and cheap lodging but would allow 7 :00 A. M. nothing toward an artificial limb. -Alex Dreier Daily except Sun. Working out of doors in all kinds 7 :30 A. M. -News Tower Daily except Sun. of weather didn't improve the one 8 :00 A. M. -World News and only suit the boy had so he Review Mon. Thru Fri. was at a stand -still as to improving 8 :15 A. M.-Midwest Report Sun. The Rev. R. R. Brown and his Jimmy is happy -mighty his condition. 10 :00 A. M. -News Tower Sun. unusual birthday gift, made of Well we rubbed the old lamp and happy. Jim for the first time in a 1,196 pennies and 23 half- dollars. today you wouldn't know Jimmy. long time can "stand on his own 11 :15 A. M. -World Front Sun. feet." You see, he is an accident -WOW- He stands on two feet and gone are 12 :00 Noon -Four -Bell News Roundup Daily except Sun. the crutches he has leaned victim who now has an artificial upon so limb made possible by WOW's News Tower Sun. BEST DRESSED TOO long. Instead of a shabby suit, Aunt Perry Como, singing star of the Jimmy steps forward in a new suit Sally and the contributers to 1 :00 P. M.- Sheaffer World Parade Sun. her "Sunshine Club." Aunt Sally is Chesterfield Supper Club (NBC, and all the trimmings. He's ready 2 :00 P. National Hour five -a -week, 9 p. m., WOW) has to go on from there with a better heard on WOW, Monday through M.- Sun. Friday at 6:15 a. m. been selected by the Custom Tailors job and we're going to rub the 3 :30 P. M. -John W. Vandercook Sat. Guild of America as one of the 10 lamp some more to find that too. 5 :15 P. M. -News of the World, NBC Mon. Thru Fri. best dressed men in the country. Jimmy's story but proves that Others chosen were Edward Stet - any day we may meet opportunity ? Your Last Copy ? 5 :30 P. M.- Four -Bell News and Sports .... Daily except Sun. tinius, Jr., chairman of the Ameri- coming 'round the corner and that Yes, sir. Simply turn to page 8, 6 :45 P. M.- Highlights of News Mon., Wed., Fri., Sat. can delegation to the UN Council; tomorrow is another new day. Ray Milland, movie star; Guy where your name and address is 9:15 P. Robert St. John Mon. Thru Fri. Tomorrow is another new day in stamped on the margin. The date M.- Lombardo, orchestra leader; Morton the SUNSHINE SERVICE and your News Tower subscription 10 :45 P. M. -News Tower Daily Bernstein, vice president of a large we silver manufacturing company; so- are grateful for another chance expires is printed here. "5/46" 11 :00 P. M. -News Sun. to help somebody who needs a means May, 1946. If your sub- ciety's Alfred Gwynne Vanderbilt; friend. scription expires soon, RENEW 11 :30 P. M. -News Daily except Sun. baseball's Hank Greenberg; John Brownlee, Metropolitan Opera bari- Well, 'bye for now! now! Just send your name, ad- 11 :55 P. M. -News Daily dress and 50 cents to WOW! tone; Alfred Lunt, of the theater, YOUR AUNT SALLY. 12 :55 A. M. -News Daily and Henry R. Luce, publisher.

www.americanradiohistory.com Page Six WOW NEWS TOWER May 1, 1946 WARING READIES BIG- NIGHT SHOW "Glorious Music ". "WISTFUL VISTA" MAESTRO PROGRAMS MOVE to Sub For AHEAD (Continued from page 1) McGees White," followed by "Judy and Shattering all precedent in sum- Jane" and "Young Doctor Malone." The Alka PT., mer programming, Fred Waring -Seltzer News of the ,"` and his entire company of Pennsyl- World program will be at 5:15 p. m. vanians will replace "Fibber McGee Mondays through Fridays. and Molly" for 15 On Monday through Friday fore- weeks beginning noons the June 18 (NBC, Tuesdays, 7:30 p. m., changed NBC program schedule will start off at 8:30 a. m. WOW). The S. C. Johnson & Com- with pany, Inc., continues as sponsor. "Road of Life" and be followed The "Fred by "Joyce Jordan," Fred Waring's Waring Show" will con- music, Barry David tinue to be heard as well in its day- Cameron, Har- time urn, Lone Journey (from 9 a. ni.), programs Monday through and 10:15 Friday at 9 a. m. Lora Lawton (from 9:15) on WOW. The Aquila's "Special Delivery" Needham, Louis & Brorby, Inc., with Joy Barton and Ray Olson will is the agency handling the Johnson be in a brand new spot, 10:30 a. m., account. The Tuesday and Thurs- on Mondays, Wednesdays and Fri- day broadcasts of Waring's daytime days. program will continue under the Vicks 5- minute "Memory Album" sponsorship of the American Meat will shift from late afternoon to Institute. 10:45 a. m. Pioneering General Mills "Masquerade" will Last June, Clarence L. Menser, remain at 11 a.. m. Tuesdays through NBC vice president in charge of Saturdays. programs, and Fred Waring pio- "Meet Me at Hinky -Dinkys" will neered in putting Waring's elaborate remain unchanged at 11:30 a. m. musical show into a daytime pro- Mondays, Wednesdays and Fridays, gram period. Again this year they and "Mystery Chef" will continue are pioneering in placing radio's on Tuesdays and Thursdays same largest time. popular musical organization fast - skating in a summer "Life Can Be Beautiful" Omaha's Omaha series. will con- Knights paid a touching tribute just Waring's orchestra tinue to be heard at 11:45 a. m. just and glee club preceding before they left town to W. Otto and soloists Joan Wheatley, Jane the Midday 4 -Bell News Swanson, president of the Nebraska Wilson, Gordon Berger, Walter Roundup, the Supreme Serenade (12:30 as usual), and Clothing Company, for his many Scheff, Gordon Goodman, Stuart The Noonday kindnesses to the members of the Churchill, Mac Perrin, Jodja, "Hon- Forum at 12:45 p. m. The Saturday morning team. Coach Tommy Ivan presented ey and the Bees' and the Twin schedule Otto with a beautifully hand -lettered Trios will be featured will remain "as is." on the half - The Saturday afternoon scroll signed by every Knight, as hour musical variety program. schedule boys' of will remain "as is" until 2:30 p. m. the way saying "thanks for First Big Step when "Doctor's at Home" will be everything." Among many things, Menser one -half hour earlier Mr. Swanson made possible WOW's described the program as than usual, fol- hockey broadcasts. the "first big step in continuing lowed by "Phone Again" at 3 p. m., NBC's `Parade of Stars' into the John W. Vandercook at 3:30 p. m., -WOW - summer period." Tin Pan Alley at 3:45. Martin Waring had one of the most The masetro himself- Fred Waring, boss of the NBC morning Block's Record Shop will be at its Original "Dr. I. Q. popular evening music shows on the headliner, heard on WOW at 9 a. m., Mondays through Fridays, is now usual time, 5 p. m. air for a number of years. Return- all set to replace Fibber McGee show for the summer. Fred started his In the Sunday morning schedule musical career as a member of Boy Will Return in June ing to an evening spot gives both a Scout fife and drum corps. He "Cheerup Time," sponsored by Iowa Valentine, the organized his first band at Penn State, where he Master Breeders 15 Lew original Dr. daytime and evening listeners the was an engineering moves ahead I. Q., student. Now his organization includes 69 members, minutes to 9:30 a. m., "Solitaire who carried the role for two opportunity of hearing "The Fred who hail from years before entering the armed Waring Show." `Fibber`McGee and nearly every state in the Union. Time" moves an hour ahead to forces, once Molly" will resume October I. 9:45 a. m., The American Dairy Association's again will be- program moved from come the Men- -WOW- 12:45 p. m. to 11 a. m., and the Bunte Brothers "World Front" fea- tal Banker, NBC -WOW Stars ture will be heard at 11:15 a. m. Monday, June 3 Lorenzo's" House of Beauty" moves (NBC, 8 :30 p.m., Lead Popularity Poll from 11:30 a. m. to 11:45, just pre- CST), replacing Bing ceding the noon news. Jimmy McClain, With Crosby setting the who is retiring pace, NBC programs heard on -WOW- to devote his full WOW and stars rolled up a land- min- slide margin in the 16th annual It Pays to Listen to time to the radio popularity poll conducted by istry. the Milwaukee Journal. NBC pro- "The Life of Riley' Both Valentine grams and McClain and personalities won 10 of William Bendix, who is always will headline the 14 possible first places, according getting into a jam on his Life of May 27 show Valentine to results announced by Bea Pepan, Riley program (NBC, radio editor Saturdays, which will orig- of the Journal. 9:30 p. m., CST) got an Atlanta, inate from the stage of Loew's the- Crosby won with ease in the Ga. boy out Favorite of the worst jam he ater in Indianapolis, when Jimmy Program, Favorite Radio was ever in. will bid farewell to his radio career Personality and Male Popular Indicted for robbery, the boy was Singer and turn over the Dr. I. Q. chores classifications. Other NBC acquitted when he proved that he to its former conductor. champions are Fibber McGee, Fa- had been at home listening to The Valentine, who directed the Dr. vorite Comedian; Hour of Charm, Life of Riley at the time the crime Concert Program; I. Q. show for two years, donned Fred Waring, was committed. his khaki garb in 1942 and was Daytime Show; Dinah Shore, Girl -WOW- Popular Bill discharged last October after put- Singer; Stern, Sports ting in a three -year- hitch, 19 months Announcer; Harry von Zell, Studio Announcer, and Truth STAFF STUFF of which were served in the Aleu- or Conse- (Continued from page 3) tian Islands. quences, Favorite Quiz Show. Prior to entering the Val- NBC quiz programs took the first two of the boys were just a little service, too casual one day. And, they were entine spent more than 10 years in five places in the Favorite Quiz radio, which saw him branch out Show division. They are Truth definitely in an anticipatory mood. or Your writer was flying to Lincoln from a local station producer and Consequences, People Are Funny, for meeting director to directing and narrating Dr. I. Q., Information Please and a of the wing staff of Kay the Civil Air Patrol. There was a many top network shows. He was Kyser's College of Musical born in San Benito, Texas, in 1912 Knowledge, in that strong, gusty wind -ranging up to order. 70 miles per hour -much too much and made his radio debut in 1930 In addition to Fibber McGee, wind for flying over Station WOAI (San Antonio). Bob Hope, Fred Allen, Edgar in a Cub. Bergen, Said Harold Baker gleefully, "we'll After completing his run from Abbott and Costello, Red make the stage of the Albee Theater in Skelton and Jack Benny gave NBC the story of your crash a lead on the 5:30 news." Chimed in Cincinnati, McClain began his final seven of the first 10 places under Jim McGaffin: I. Q. run in the Indianapolis Favorite Comedian. McGee "Say, we might even Loew Fibber get a half day off." A week later theater on April 22. and Molly (second), Hope, Allen, Jim started The retiring Dr. I. Q. has been Great Gildersleeve and Skelton on the 5 a. m. news placed shift. attending the Seabury Western high under Favorite Pro- -WOW Theological seminary in Evanston, gram. - Ill., for Other NBC A press pass, a lot of nerve and a great voice landed Jane Wilson her John Manning has been added to the past two years and will places included job as a singing star with Fred the cast of NBC's Backstage be ordained a rector in the Episco- Hope (tied for second), Allen, Skel- Waring's Pennsylvanians. She crashed Wife a theater where Waring was playing, insisted on an audition, got the job. in the role of Rodger Pearson. pal Church next fall. ton and Benny in Favorite Radio Above she's Personality; John Charles Thomas shown with Singer- Guitarist Jimmy Atkins, the Nebraska -WOW- and NBC Symphony, Concert Pro- boy, who is with the great musical group heard every weekday morning, Mondays through 9 ? Your Last Copy ? gram; Perry Como and Larry Fridays, at a. m., on WOW, and who will be heard MAYOR IS BACK Stevens, Male Popular Singer; Jo all summer on the Fibber McGee replacement Tuesday nights Yes, sir. Simply turn to page 8, As a result of a vast number of Stafford (second), Frances Lang- where your name and address is inquiries received by Parkyakarkus stamped on the margin. asking what had happened to the ford, Hildegarde and Anita Gordon, "My Uncle Slug must have been Madeleine Lee, as Jackie The date Girl Popular Singer; Waring, Woods, your News Tower subscription pompous mayor on his NBC show, Tom- born under the sign of Pisces, the has joined the cast of NBC's Lora expires Meet my Dorsey, Kyser, Carmen Caval- fish. He's always had a is printed here. "5/46" Me at Parky's, the comedy whale of a Lawton. means May, 1946. star and Writer Hal laro and Wayne King, Dance time, he's quite a card shark and -WOW If your sub- Fimberg are Orchestras; Harlow Wilcox, Bill he's a little hard of herring." -BOB - scription expires soon, RENEW putting the character back into the Linda Reid has been added to the now! Just send your name, ad- script. The mayor is portrayed by Goodwin and Kenny Delmar, Stu- BURNS on NBC's Bob Burns cast of NBC's Stella Dallas the dio Announcers. in dress and 50 cents to WOW! Arthur Q. Bryan, veteran character show. role of Julia. actor.

www.americanradiohistory.com May 1, 1946 WOW NEWS TOWER Page Seven CELEBRITIES VISIT NOONDAY FORUM aay Clark Catches THE SPORTS Guest Leaders For Mrs. F. D. R.... Just a Farmer em All, Plus EYE Symphony Three outstanding conductors Specials By TOM DAILEY have accepted invitations to conduct WOW Sports Editor The seemingly endless parade of the spring and summer concerts of "big names in the news" continues Hy'ya, Good Sports. the NBC Symphony orchestra, in Ray Clark's addition to Dr. Frank Black, NBC to wind its way to I've been looking at the sports general music Noonday Forum picture and it's as pretty as a director. microphone. spotted dog under a red wagon in Franco Autori, Leonard Bernstein, In the past few the shade of a Fabien Sevitzky, Vladimir Golsch- weeks that pa- newly -painted mann and Black will direct the rade included barn. orchestra on the "General Motors such celebrities During war Symphony of the Air" (Sundays, as: Eleanor time we kept NBC, 3 p. m., WOW). They will Roosevelt; Gen- hearing stories conduct on the following dates: eral Gilbert, the top re- and comments April 28, May 5, 12 and 19, Frank army's about the Gold- cruiter; Dr. Al- , Black; May 26 and June 2, Leonard en Era of sports Bernstein; June lan Nevins, pro- 9, 16, Fabien of History which would Sevitzky; June 23, 30, Vladimir fessor follow the war. Golschmann, and July 7, 14, 21 at Columbia Some of the and 28, Frank Black. University; sages said five Banker and do- Ray Clark years, others ten Bernstein came to public notice gooder Walter years. But let when he took over a performance W. Head; and Colonel Wallace Tom Dailey me present the of the New York Philharmonic Graham, Omahan who is personal opinion that the when the regular conductor became physician to President Truman. ill. He since has become Golden Age is here -now! one of Of course there were many others America's most promising young mountain- In the Rings artists. -an expert on cancer, a eer from Alaska, and Fred Zimmer, Mike Jacobs is tagging his ring- -WOW- (Neb.) -Conn show at editor of the Cedar County sides for the Louis News, who had lots of ideas on a cool century note -one -hundred GARDEN QUOTA labor unions of the house is world peace, inflation, dollars. The rest A goal of 20 million victory gard- and food -conservation. scaled accordingly. And if he doesn't ens, 10 per cent more than last tip on that one there's not a Clark's program, aired at 12:45 clean year, has been set for 1946 by the Wednes- shamrock in Ireland. It is still leg- National Garden Conference to help p. m. weekdays (Mondays, how fight fans paid over a days and Fridays for Planter's end of ease the world food shortage, it was to every million to see Dempsey and Tunney reported by John Baker, radio chief The nation's former First Lady, Eleanor Roosevelt, had just remarked Nuts), is looked forward back in the lush 20's. recently when she day by listeners who ask them- square off of the Department of Agriculture, that she is "just a farmer" when this photo was taken visit- Promoters had never heard of so on a recent National interviewed by Ray Clark on the Noonday Forum. Mrs. selves the question: "Who's Farm and was being ?" They almost much money. But in this one Home Hour broadcast (NBC, Sat- Roosevelt came to Omaha to speak before the Jewish Community Center ing Omaha today in so much that the always find out when they tune to they'll take urdays, 1 p. m. on WOW). I Forum about her experiences as a UN London conference delegate. bank will sink two feet into its Ray's program. foundation. I wonder how long it The Forum, however, often in- would take to count about three - cludes special event broadcasts too. million frog skins. Oh well -there's $564,000 a Week Recently Ray described a huge gov- have Oldsters Note Birthday one thing this breezer doesn't WOW (Continued from page 1) ernment surplus property sale. On to worry about. a couple of other days he used spe- On the Links McGee and Molly H 15,000 cial transcriptions made for WOW H 9,500 midwest Byron Nelson and his divot - Fitch Bandwagon in Tokyo and telling how digging skillclubbers are doing Front Page Farrell N 1,700 boys, still overseas, are getting on. Grand Ole' Opry 3,000 Just a short while ago Ray cov- their part to prove the point that 10,500 is us. Great Gildersleeve H ered the ground -breaking ceremon- the Golden Era upon Check C 3,000 the gallerites at the big tourna- Guiding Light ies at Kansas City for the multi- And David Harum N 2,500 billion dollar Pick -Sloan Missouri ments. Thousands of them! H 11,000 it's booming the purses of the boys Jack Haley River development plan. be Harvest of Stars N 10,000 who play for pay, too. Don't N 5,000 surprised to see a $100,000 Open Highways in Melody as Hildegarde N 10,500 any day now. Fellows such H 13,500 George May in Chicago will stop Honor the Barber at nothing, let alone money, to put Bob Hope H 17,500 on the biggest show. And games Hour of Charm 6,000 will get sharper as the purses bulge Information Please N 11,000 bigger, with professionals moving Lorenzo Jones N 1,750 into real dough for their abilities on Joyce Jordan N 2,000 the golf courses. But there again Just Plain Bill N 1,500 is something which can never worry Kraft Music Hall H 17,500 this graying head. Leastwise, not Kay Kyser H 13,500 nie and my 114 -which by the way Life Can Be Beautiful N 2,750 is the same as my bowling score. Life of Riley H 8,000 Lora Lawton N 2,500 Mutual Music Ma Perkins C 3,300 When we stand atop Ak -Sar -Ben Merry-Go -Round N 4,250 grandstand this summer and yell, Masquerade C 2,500 "They're off and they're running," Meet Me at Parky's H 6,500 our remarks will have been pref- Mr. and Mrs. North N 4,500 aced by the sweetest song ever Mr. D. A. N 5,500 sung by mutual machines. The win, Mystery Theatre N 3,000 place and show machines should in National Barn Dance C 5,000 this Golden Era stand right up on Nat'l Farm and Home C 3,000 their hind legs and scream with joy Four of the five WOW members of the "Twenty Year Club" were NBC Symphony N 10,000 as they try and serve the "experts" present when congratulations were offered to President John J. Gillin, Jr., One Man's Family H 9,500 who line the window -paths. Here on WOW's 23rd birthday April 2. They are Lyle DeMoss, Bill Wiseman, People are Funny H 3,000 we have the purses going up like Tom Chase, and Mr. Gillin himself. Bill Kotera, chief engineer, is the P. M. Follies N 7,500 a P -38. Which should make for fifth 20 -year veteran. Portia Faces Life N 2,500 better races and more interest RCA Victor Show N 10,000 among the handicappers. Said hand- Right to Happiness N 2,250 icappers will be trying to cash more Road of Life N 2,750 winning tickets and many thousands 20 YEARS AGO ON WOW Dinah Shore H 9,500 of them will. But, my horse? See Red Skelton H 10,000 that one way back in the dust? Bill Stern N 2,000 He's mine. All mine. Twenty years ago today (May 1) WOW's (WOAW, then) Telephone Hour N 8,500 And It's Welcome program schedule included: John Charles Thomas. H 12,000 Americans are happy that the Tin Pan Alley C 1,850 Golden Age is upon us. Through 6:45 p. m.-Every Child's story hour conducted by Grace Today's Children C 2,500 It's Slim Eberhardt, WOW's the terrible war years we dreamed Sorenson, editor Every Child's Magazine. Truth or Happy Cowboy, and his 4- month- of it and wondered how it would Consequences H 9,000 old Cocker Spaniel, Rusty, at the be. Well, baseball parks will be 7:10 p. m.- Invitation to ladies to participate in Ladies Rudy Vallee H 14,000 microphone. Slim, who is heard jammed and other sports events Missouri Valley Golf Tournament, Field Club, June 7 -12, by Voice of Firestone N 6,500 over WOW at 6:35 a. m., Monday, are already turning people away. In Mrs. Blaine Young. Waltz Time N 3,500 Wednesday and Friday and at 7:45 New York recently a sports writer When a Girl Marries N 2,500 a. m., Tuesday, Thursday and Sat- said to nie: "When do you think 7:30 p. m.- Creighton Education Period. Lecture on "The Woman in White C 2,500 urday, is giving Rusty to the child the G. A. will arrive ?" My reply Psychology of Child Raising," John Donavan, Professor of Woman of America N 2,500 who sends in the best last line to was: "Look around you, brother - Education. Young Dr. Malone N 2,000 a jingle. it's here!" Young Widder Brown N 1,600 -WOW - -WOW- 8 p. m. -Fred Smith's "Radario" (dramatic sketch) "Jeal- Pepper Young N 2,200 ousy" presented by WOAW Players, directed by Mrs. A. S. Michael Douglas, featured vocal- GET BRONZE PLAQUE ist with Kay Kyser's orchestra, is Bud Abbott and Lou Costello, Harrington. Total $564,250 rapidly becoming Hollywood's num- NBC comedians, have been hon- 8:30 p. m. -Golf Lesson by Pete Lowdon, Dundee course -WOW ber one mimic. Recent questions on ored by the National Association professional. - NBC's College of Musical Knowl- of Professional Baseball Players, 10 p. m. -Frank Hodek and His Nightengales orchestra "If you want to make yourself edge have Douglas imitating the with the presentation of a bronze scarce, just pretend you're a pound Ink Spots, Frank Sinatra, Morton plaque for their interest in juveniles direct from Roseland Gardens. of butter." -RED SKELTON on Downey, Perry Como, Andy Rus- and sports. 11 p. m. -Organ Jubilee, Elks Club rooms. NBC's Red Skelton program. sell and Bing Crosby.

www.americanradiohistory.com RETURN POSTAGE 3LANKENHORN GUARANTEED 1rfRS C E Sec. 562, P. L. & R. R F o To : Radio Station WOW s U. S. POSTAGE Omaha, Neb. ktioPIETCN PAID) IOIIA2_47 Omaha, Neb. Pri<.-4-c Eig-ht Permit No. 257 WOW'S MAY NIGHT SCHEDULE Your News Tower Subscription ENDS on Date Near Your Name ABOVE. "5/46" Means This Is Your Last Issue! MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 5:30 4 -Bell News -Sports 4 -Bell News -Sports 4 -Bell News- Sports 4 Phillips -Bell News- Sports 4 -Bell News -Sports 4 -Bell News-Sports "66" Phillips "66" Phillips "66" Phillips "66" Phillips "66" Phillips "66" Studebaker Studebaker Smith Bros. Studebaker Smith Bros. Studebaker Falstaff & P. G. Dreft Studebaker P. & G. Dreft Studebaker P. & G. Dreft Fitch Bandwagon Overland Greyhound Fairmont Falstaff Fairmont Falstaff Fairmont Cass Dailey P. & G. Dreft Falstaff P. & G. Dreft Falstaff Overland Greyhound Falstaff Overland Greyhound American Home Prod. Overland Greyhound P. & G. Dreft Overland Greyhound 6:00 Cavalcade of Philip Morris Mr. and Mrs. North Burns and Allen Cities Charlie McCarthy America Frolics Service Seven Up Club 6:15 of 1946 Woodbury Products Maxwell House Highway in Melody Show Dupont Dinner Music Chase & Sanborn Nebraska Power 6:30 Singin' Sam -Hamms Skippy Hollywood Singin' Sam-Hamms Dinah Shore's Music, Fred Allen Show Theater -Skippy Singin' Sam -Hamms Allgaier 6:45 Standard News Open House Tenderleaf Tea Peanut Butter Standard News Birdseye Standard News News, Allgaier Blue Bonnet Margarine 7:00 Telephone Hour Amos 'n' Andy Eddie Cantor Show Bing Crosby People Are Funny National Barn Dance Manhattan Bell Telephone Lever Rinso Trushay -Ipana Kraft Music Hall Raleighs Alka- Seltzer Merry -Go -Round Kraft Foods Co. Dr. Lyons 7:30 Information Please Fibber McGee and Mr. District Attorney Jack Haley Waltz Time Can You Top This? American Album of Socony- Vacuum Molly Sal Hapatica -Vitalis Eve Arden Phillips Milk of Palmolive Familiar Music Johnson Wax Sealtest Magnesia Bayer Aspirin 8:00 Contented Hour Bob Hope College of Musical Abbott and Costello Mystery Theater Judy Canova Show Hour of Charm Carnation Milk Pepsodent Knowledge Camels Molle Palmolive General Electric 8:30 Dr. I. Q. Red Skelton Colgate- Palmolive- Drene Show Bill Stern -Colgate Grand Ole Opry Meet Me at Parkys Mars, Inc. Raleighs Peet Co. Rudy Vallee Prince Albert Old Gold 8:45 Talks 9 :00 Chesterfield Chesterfield Chesterfield Chesterfield Chesterfield Truth or Supper Supper Supper Supper Supper Consequences RCA Victor Show Club Club Club Club Club Duz 9:15 Robert St. John Robert St. John Robert St. John Robert St. John Robert St. John Life of Riley Harvest of Stars 9:30 Voice of Firestone Teel International A Date With Judy Hildegarde Bob Burns Duffy's Tavern Harvester Concert Tums Raleighs Lifeboy Vitalis Mint Rub 10:00 C., B. & Q. C., B. & Q. C., B. & Q. C., B. & Q. C., B. & Q. C., B. & Q. WOW News Tower WOW News Tower WOW News Tower WOW News Tower WOW News Tower WOW News Tower WOW News Tower Kilpatrick's Paxton & Gallagher Paxton & Gallagher Paxton & Gallagher Paxton & Gallagher Paxton & Gallagher Paxton & Gallagher Perf ex Lever Bros. Nebraska Power Lever Bros. Nebraska Power Lever Bros. Nebraska Power 10:15 Sports Sports Sports Sports Sports Sportstime Show Time Nebraska Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing Murman 10:30 Honored Flights NBC Symphonette NBC Symphonette NBC NBC Longines Longines Longines 11:00 Midnight Revue Midnight Revue Midnight Revue Midnight Revue Midnight Revue Midnight Revue News Falstaff Beer Falstaff Beer Falstaff Beer Falstaff Beer Falstaff Beer Falstaff Beer

YOU'LL ENJOY WOW'S MUSICAL AND COMEDY PROGRAMS -MIDNIGHT to 1:00 A. M. MORNING AND AFTERNOON SCHEDULE 5:30 A. M. -Five- thirty Call Daily except Sun. 11:15 A. M.- Melodic Moods. Mon., Wed., Fri. 6:00 A. M. -WOW News Tower -Staley Milling Daily except Sun. Roundup Time Tue., Thu. 6:15 A. M. -Aunt Sally Mon., Tue., Wed., Thu., Fri. Music in three -quarter time Sat. Lee Farm Hour -Poultry Remedy Sat. World Front -Bunte Bros. Sun. 6:30 A. M.- Markets (Remote) 11:30 A. M. -Meet Me at Hinky -Dinky Mon., Wed., Fri. Mon., Tue., Wed., Thu., Fri. Mystery Chef -Metropolitan Utilities Tue., Thu. Time and Times Sat. Sunrise Serenade Name Speaks . . Sat. Sun. 11:45 A. M. -Life Can Be Beautiful-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri. 6:35 A. M. -Happy Cowboy Mon., Wed., Fri. Victory View .. Sat. Time and Tunes Tue., Thu. House of Beauty- Lorenzo Sun. Markets Sat. 12:00 Noon -Four -Bell News, Markets Daily except Sun. 6:55 A. M.- Reveille -Fair Store Daily except Sun. WOW News Tower -Kilpatrick's, Perfex Sun. News .. Sun 12:15 P. M. -Farm Magazine of the Air -Yager Seed Company Sun. 7:00 A. M. -Alex Dreier-Skelly News Daily except Sun. 12:30 P. M.- Supreme Serenade -Merchants Biscuit Mon., Tue., Wed., Thu., Fri. Revival Hour, Gospel Broadcasting Association Sun. Ben Adams Family- Robinson Seed Sat. 7:15 A. M. -Lyle, Westinghouse Concert Sun. Stan and Company- Nutrena Mon., Wed., Fri. 12:45 P. Noonday Little Song Shop-Swanson's "Ever- Fresh" Foods M.- Forum-Planters Peanuts Daily except Sun. Tue., Thu., Sat. 1:00 P. M. -Woman of America -P. G. Soap Mon., Tue., Wed., Thu., Fri. 7:30 A. M. -WOW News Tower -Roberts, Byron Reed, Mid-Continent, Peter Paul Farm and Home Hour -Allis Chalmers Sat. Daily except Sun. Sheaffer World Parade Sun. A. 7:45 M.- Reveille Roundup- Groves Cold Tablets Mon., Wed., Fri. 1:15 P. M. -Ma Perkins -P. & G. Oxydol Mon., Tue., Wed., Thu., Fri. Happy Cowboy Tue., Thu., Sat. 1:30 P. M.- Pepper Young's Family -P. & G. Camay Mon., Tue., Wed., Thu., Fri. 8:00 A. M. -World News Review -National Biscuit Mon., Tue., Wed., Thu., Fri. The Baxters Sat. What's What Today ? -Metropolitan Utilities Sat. One Man's Family- Standard Brands Sun. Al Williams Health System Sun. 1:45 P. M. -Right to Happiness -P. & G. Ivory Bar Mon., Tue., Wed., Thu., Fri. 8:07 A. M.- Eight -O -Seven Special Mon., Tue., Wed., Thu., Fri. Veterans Advisor Commander Ty Krum Sat. 8:15 A. M.- Little Doghouse. Sat. 2:00 P. M.- Backstage Wife-Sterling Products Mon., Tue., Wed., Thu., Fri. Midwest Report Sun. Horse Races Sat. 8:30 A. M. -Road of Life-P. & G. Duz Mon., Tue., Wed., Thu., Fri. The National Hour Sun. Morning Musical Sat. 2:15 P. M.- Stella Dallas -Phillips Chemical Mon., Tue., Wed., Thu., Fri. Chapel Service, Rev. R. R. Brown Sun. 2:30 P. M.- Lorenzo Jones -Sterling Products Mon., Tue., Wed., Thu., Fri. 8:45 A. M. -Joyce Jordan -P. & G. Mon., Tue., Wed., Thu., Fri. Doctors at Home Sat. Musical Grab Bag Sat. Nebraska -Iowa Quiz -Listerine Tooth Paste Sun. 9:00 A. M. -Fred Waring- American Meat Institute Mon., Tue., Wed., Thu., Fri. 2:45 P. M. -Young Widder Brown -Phillips Chemical Mon., Tue., Wed., Thu., Fri. Homemakers Club- Nebraska Power Sat. 3:00 P. M. -When a Girl Marries -General Foods Mon., Tue., Wed., Thu., Fri. 9:30 A. M. -Barry Cameron -Manhattan Soap Mon., Tue., Wed., Thu., Fri. Phone Again Finnegan -Household Finance Sat. Archie Andrews Sat. General Motors Symphony of the Air Sun. Cheer Up Time -Iowa Master Breeders Sun. 3:15 P. M.- Portia Faces Life -General Foods Mon., Tue., Wed., Thu., Fri. 9:45 A. M. -David Harum-Babo .. Mon., Tue., Wed., Thu., Fri. 3:30 P. M. -Just Plain Bill -Anacin Mon., Tue., Wed., Thu., Fri. Solitaire Time -Campana Sun. John W. Vandercook Sat. 10:00 A. M. -Lone Journey- Carnation Milk Mon., Tue., Wed., Thu., Fri. 3:45 P. M. -Front Page Farrell -Kolynos and Bisodol Mon., Tue., Wed., Thu., Fri. WOW Jamboree . Sat. Tin Pan Alley -Leaf Gum Sat. WOW News Tower-Kilpatricks, Perfex Sun. 4:00 P. M.- Guiding Light -General Mills Mon., Tue., Wed., Thu., Fri. 10:15 A. M. -Lora Lawton -Babo Mon., Tue., Wed., Thu., Fri. Rhapsody in Rockies Sat. Gems and Jottings -Zales Jewelry Sun. Catholic Hour Sun. 10:30 A. M.- Special Delivery -Aquila Mon., Wed., Fri. 4:15 P. M.- Today's Children -General Mills Mon., Tue., Wed., Thu., Fri. Music Tue., Thu. 4:26 P. M. -Betty Crocker-General Mills Mon., Tue., Wed., Thu., Fri. Smilin' Ed McConnell- Buster Brown Sat. 4:30 P. M. -Great Gildersleeve-Kraft Sun. This Bright World -Herzbergs Sun. 4:32 P. M. -Woman in White -General Mills Mon., Tue., Wed., Thu., Fri. 10:45 A. M.- Memory Album -Vicks Mon., Tue., Wed., Thu., Fri. 4:45 P. M. -Judy and Jane-Folger Coffee Mon., Tue., Wed., Thu., Fri. 10:50 A. M.- Musical Grab Bag Mon., Tue., Wed., Thu., Fri. 5:00 P. M. -Young Dr. Malone -P. & G. Duz Mon., Tue., Wed., Thu., Fri. 11:00 A. M.- Strictly Instrumental Mon. Martin Block's Record Shop Sat. Masquerade -General Mills, Sofasilk Tue., Wed., Thu., Fri., Sat. Jack Benny-Lucky Strike Sun. Mitchell and Utley- American Dairy Association Sun. 5:15 P. M. -News of the World-Alka Seltzer Mon., Tue., Wed., Thu., Fri. Keep This Page Near Your Radio at All Times ... Check Your Daily Newspaper for Last Minute Changes

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