DOCSLIB.ORG

A Studywith Special Reference to the Assamese Language

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Journal of Xi'an University of Architecture & Technology ISSN No : 1006-7930 GLOBALISATION,ADVERTISEMENTS ANDTHEIRIMPACTONASSAMESECULTURE: A STUDYWITH SPECIAL REFERENCE TO THE ASSAMESE LANGUAGE Shikha Moni Saharia 1 Ph.D. Research Scholar,Department of Assamese Gauhati University, Assam, India ABSTRACT This paper is an analytical discussion on the impact of advertisements ,chiefly digital ,on Assamese culture ,particularly on the Assamese language . Globalisation opens up the scope of free trade and global marketing in the economic sector of India .This competitive economic scenario leads to the expansion of advertisements .The paper traces how such advertisements impact on the cultural aspects of a society ,especially upon the regional languages .The inter- mingling and code switching of languages in the advertisements often lead to serious linguistic threats before the native languages as English is found to be the most dominating language in such commercial practices. The paper is formulated in an analytical manner .Goodnumbers of contemporary digital advertisements are selected to develop the analysis. The original language of the advertisements is used for the analysis which is transcripted into English. Key Words - Globalisation, advertisement, Assamese, language, impact, English Volume XIII, Issue 5, 2021 Page No: 457 Journal of Xi'an University of Architecture & Technology ISSN No : 1006-7930 INTRODUCTION Globalisation is a inclusive process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has completely changed the traditional concept of the globe and presents it in a changing manner .Originally ,the concept of Globalisation was related to economics. But with the passage of time, globalisation extends its impact upto every aspect of the universe. It encompasses all possible sectors within its reach and hence, defining globalisation ina sentence or short is a hazardous task. It is a multifaceted and complex phenomenon which is widely used to describe a variety of economic,cultural, social and political changes that have shaped the world over the last six to seven decades. India became a partner of the Globalisation when it consented over the concept of free trade .Since the last decades of the twentieth century; India has experienced the impact of globalisation, mostly in the economic sector. Now-a-days, India has its strong presence in this changing geo-political territory, popularly known as global village. Economy shapes the world. This economy is now shaped by the phenomenon of globalisation. Hence, this is an inter-connected nexus which cannot be studied separately. In this fast, competitive economic scenario, existence of any commodity needs different tactics of survival. Advertisement is one of those tactics of commercial existence through which a product or a commodity is presented and projected before the targeted consumers and the market value is established. Though advertising is also used to spread public message or to create awareness, advertisement, in general refers to the methods to sell a good .Though advertisement or advertising is not a new phenomenon, its characteristics, manner and impact has drastically beenchanged in the era of globalisation. Advertising, before and after globalisation, is totally different. In a globalised socio-economic world, advertisement has a totally new,wider and influentialspace .It turns out to be a integral part of the day-to-day lives of contemporary human beings.. In general, advertisements are available in two major formats –print and visual. The visual advertisements again fall into two categories –live and digital.The digital advertisements are available both in audio and audio-visual formats. The print advertisements refer to advertisements available in printed and physical formats like newspapers,magazines, periodicals, signboards,banners,posters, mural etc.Audio-visual digital advertisements are aired through Volume XIII, Issue 5, 2021 Page No: 458 Journal of Xi'an University of Architecture & Technology ISSN No : 1006-7930 television, films, serials, different social Medias like Facebook, Twitter and all internets based platforms. Audio-visual materials have more persuasive, informative, appealing and entertaining capacity which increases the level of engagement between the audience /consumer and the producer /sellers. Hence they are considered to be very effective and impactful tool. Due to globalisation, the boundary of native or foreign is blurred. Anyone from any part of the world can taste any product irrespective of their origin of production country. The growth and popularity of online shopping is the perfect example of this changing phenomenon. In this process ,advertisings play a very significant role .It is the advertisements that introduce the consumers with the product he /she is looking for ,its benefits ,features ,price and even the mode of its transportation. In a world of razor-sharp mercantile competition, advertisements are created in such creative, appealing and convincing manner that they compel the consumer to sit ,watch and to buy. Advertisements thus turn out to be a very powerful cultural component in this era of globalisation.If is undoubtedly an inseparable part of the modern human society. This interrelated dynamics of globalisation is strongly felt even in the Assamese culture. The Cambridge dictionary defines Culture as the way of life, especially the general customs and beliefs of a particular group of people. It is the pattern of learned and shared behaviour and beliefs of a particular collective entity. Cultureis transformative and it changes with the passage of time. Human life is determined by the culture he/she belongs to. Our entire personality is shaped by the culture we are part of .The drastic changes brought by globalisation undoubtedly affects the traditional infrastructure of culture .In this process advertisement also plays a crucial role. OBJECTIVE OF THE PAPER This paper is an attempt to trace out the impact of advertisement upon the Assamese Culture, especially on the Assamese language, in the contemporary period. METHODOLOGY This paper examines some selected contemporary digital advertisements for this study. The advertisements are evaluated from their linguistic and figurative aspects. In this Study, mainly data from primary sources are used for the research findings. Volume XIII, Issue 5, 2021 Page No: 459 Journal of Xi'an University of Architecture & Technology ISSN No : 1006-7930 LANGUAGE AND ADVERTISEMENT Language is the medium or the channel through which advertisements contact with the consumers or audience. The use of language is of crucial significance because without the clever, correct and sensitive use of language, advertisements would not be able to attract the audience. Language is used for a specific objective in the advertisements.Unlike films, serials or articles. Advertisements have to attract and inform the consumers within a very short period of time.Secondly the language should have the persuasive or convincing capacity.Therefore the use of language in advertisements need deeper, careful,introspective efforts.It should be informative, entertaining, correct and persuasive.It is undoubtedly a matter of serious concern. LANGUAGE OF ASSAMESE ADVERTISEMENTS This paper is an attempt to verify whether this seriousness is maintained in the Assamese advertisements or not. The phrase Assamese Advertisement stands for two major types – advertisements designed natively for native products and translated or dubbed advertisements.The second type of advertisement refers to those advertisements which are originally available in a different language, but translated into Assamese for its regional broadcasting. The first category of advertisements is produced in Assamese language for products produced or sold within the state. Every language has its specific morphological, phonetic linguistic or figurative characteristics. So, whenever something is translated or dubbed into a language, its grammatical and stylistic characteristics should be maintained properly. The process of code mixing or code switching is not applicable for the first category of advertisements .But the second category of advertisements offer an interesting scope of research as these two processes are widely used in such advertisements. This shifting nature of the use of language in the period of globalised mercantile socio-economic scenario offers newer possibilities of examination and evaluation. Volume XIII, Issue 5, 2021 Page No: 460 Journal of Xi'an University of Architecture & Technology ISSN No : 1006-7930 DISCUSSION AND FINDINGS To start the analysis, example is cited of the advertisement designed by the company Steel& Style. Steel&Style is a leading steel furniture brand of residential and office furniture which are stylish, durable and reliable. Their products include almirah,filing cabinets,lockers, tables,book shelves.The tagline of the Assamese advertisement of Steel&Style is as follows – “Aiya Stylisticseriesrshowcase ,aiya showery seriesr dressing table ,aiya elegant seriesrbaby almirah..aiya bookish seriesr book almirah …” . In this advertisement, aiya is the only Assamese word that stands for the word this in English.Apart from this word, not a single Assamese word is used in the tagline of this advertisement.The letter ris used after the English words to make them function like the preposition OF. The Assamese advertisement of the
Recommended publications
  • Contribution of Nabakanta Baruah to Assamese Children Literature

    Contribution of Nabakanta Baruah to Assamese Children Literature

    © 2021 IJRAR February 2021, Volume 8, Issue 1 www.ijrar.org (E-ISSN 2348-1269, P- ISSN 2349-5138) Contribution of Nabakanta Baruah to Assamese Children Literature Abul Hussain Research Scholar Department of Folklore Research Gauhati University Abstract: The origin of children literature is found in various oral songs, tales, stories that are revolved round the children. They have fascinated not only the kids but also the adults. The Missionary published the stories of the Bible and tales from across the world in the Arunudoi which were helpful in shaping the moral character of the children. Apart from giving pleasure, children literature also imparts moral lesson to the kids. Among the figures who have contributed to extend the range of Assamese children literature the name of Nabakanta Baruah is mentioned worthy. His writings for the kids have filled the treasure of Assamese children literature. Therefore, the objective of the paper is to discuss the contribution of Nabakanta Baruah to Assamese children literature. Key words: Children literature Nabakanta Baruah, Contribution. Introduction: Children’s literature is recognized as one of the genres of literature. The primary source of the children was the oral literature. Various oral songs, tales, stories that are revolved round the children are considered as children literature. The origin of children literature is to be found in the age of Sankardeva. There was no specific category which can be claimed as the children literature in the ancient Assamese literature. The portrayals which appealed to the children were available in some of the writings like Bheem sorit, Kankhowa, Sishuleela etc which have fascinated not only the kids but also the adults.
  • List of Asian Cuisines

    List of Asian Cuisines

    List of Asian cuisines PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Wed, 26 Mar 2014 23:07:10 UTC Contents Articles Asian cuisine 1 List of Asian cuisines 7 References Article Sources and Contributors 21 Image Sources, Licenses and Contributors 22 Article Licenses License 25 Asian cuisine 1 Asian cuisine Asian cuisine styles can be broken down into several tiny regional styles that have rooted the peoples and cultures of those regions. The major types can be roughly defined as: East Asian with its origins in Imperial China and now encompassing modern Japan and the Korean peninsula; Southeast Asian which encompasses Cambodia, Laos, Thailand, Vietnam, Brunei, Indonesia, Malaysia, Singapore, and the Philippines; South Asian states that are made up of India, Burma, Sri Lanka, Bangladesh and Pakistan as well as several other countries in this region of the Vietnamese meal, in Asian culture food often serves as the centerpiece of social continent; Central Asian and Middle gatherings Eastern. Terminology "Asian cuisine" most often refers to East Asian cuisine (Chinese, Japanese, and Korean), Southeast Asian cuisine and South Asian cuisine. In much of Asia, the term does not include the area's native cuisines. For example, in Hong Kong and mainland China, Asian cuisine is a general umbrella term for Japanese cuisine, Korean cuisine, Filipino cuisine, Thai cuisine, Vietnamese cuisine, Malaysian and Singaporean cuisine, and Indonesian cuisine; but Chinese cuisine and Indian cuisine are excluded. The term Asian cuisine might also be used to Indonesian cuisine address the eating establishments that offer a wide array of Asian dishes without rigid cuisine boundaries; such as selling satay, gyoza or lumpia for an appetizer, som tam, rojak or gado-gado for salad, offering chicken teriyaki, nasi goreng or beef rendang as the main course, tom yam and laksa as soup, and cendol or ogura ice for dessert.
  • Brahmaputra 7-Night River Cruise Extension Let Us Inspire You Explore the Enchanting Himalayan Kingdoms

    Brahmaputra 7-Night River Cruise Extension Let Us Inspire You Explore the Enchanting Himalayan Kingdoms

    Brahmaputra 7-night River Cruise Extension Let Us Inspire You Explore the enchanting Himalayan Kingdoms – a spiritually rich, culturally diverse region of extraordinary natural beauty. Mysterious Tibet, legendary Nepal and traditional Bhutan: this is a land steeped in history and heritage. You’ll visit sacred Buddhist sites, Tibetan temples and ancient monasteries and palaces. Then, cruise the lush Brahmaputra River in luxury to discover the nature, wildlife and culture of beguiling Assam. Day 18 - Paro - Guwahati After breakfast, you’ll be transferred to the airport for your flight to Assam, a mesmerising state in northeastern India. It’s a land of rich history and fascinating tradition. On arrival you’ll be met by cruise staff and transferred to your hotel to relax and refresh. Meals: Breakfast Hotel: Radisson Blu Hotel Guwahati Day 19 - Guwahati - Peacock Island Today, we’ll take a packed lunch to Kamakhya Temple, devoted to the goddess of desire, an important Hindu pilgrimage site. This stop is the perfect way to start this cruising journey, as we immerse ourselves in Assam’s ancient traditions. After visiting this hilltop temple, we’ll drive to Pandu Port for an Assamese welcome aboard the MV Mahabaahu. After an essential safety briefing and a short presentation on Peacock Island – famous for its highly endangered Golden Langur – we’ll settle into our cabins. Gather on the open deck to set sail at 2pm and scan the river for a fleeting sight of Ganges river dolphins. We’ll visit Peacock Island and return to ship to enjoy a talk on ‘Kamakhya and the Occult in Assam’.
  • A Study on the Consumer Preferences Towards Ethnic Cuisines of the North-Eastern Regions of India with Special Reference to Guwahati City

    A Study on the Consumer Preferences Towards Ethnic Cuisines of the North-Eastern Regions of India with Special Reference to Guwahati City

    IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 23, Issue 4. Ser. VI (April 2021), PP 43-52 www.iosrjournals.org A Study on the Consumer Preferences towards Ethnic Cuisines of the North-Eastern Regions of India with special reference to Guwahati City Sneha Tumung1, Dikshya Saikia2 1(Royal School of Commerce, Assam Royal Global University, India) 2(Assistant Professor, Royal School of Commerce, Assam Royal Global University, India) Abstract: Background: India is a country with rich diversity and culture. Amidst this diversity lies a plethora of traditions with their own separate and unique cuisines. This paper specifically focuses on the cuisines based in the North- Eastern States of India. The main aim of this research is to study the consumer preferences of these ethnic cuisines of North-east India with respect to Guwahati City. The research was conducted during the time of the global pandemic in the year 2020. Materials and Methods: The study was conceived through Convenience Sampling, taking a total of 100 random customers. The entirety of this study is based on accumulation of both primary and secondary sources of data. Here the respondents answer an array of questions which are carefully crafted while keeping the primary focus of the study in mind. Results: The study analysis reveals various facts and figures such as the preference of cuisine differed upon the geographical index of the respondents. Also, respondents that preferred ethnic and traditional cuisines the most are between the age group of 16-25 but in general, majority of the respondents preferred to consume ethnic and traditional cuisines.
  • View in 1986: "The Saccharine Sweet, Icky Drink? Yes, Well

    View in 1986: "The Saccharine Sweet, Icky Drink? Yes, Well

    Yashwantrao Chavan Maharashtra Open University V101:B. Sc. (Hospitality and Tourism Studies) V102: B.Sc. (Hospitality Studies & Catering Ser- vices) HTS 202: Food and Beverage Service Foundation - II YASHWANTRAO CHAVAN MAHARASHTRA OPEN UNIVERSITY (43 &Øا "••≤°• 3•≤©£• & §°© )) V101: B. Sc. Hospitality and Tourism Studies (2016 Pattern) V102: B. Sc. Hospitality Studies and Catering Services (2016 Pattern) Developed by Dr Rajendra Vadnere, Director, School of Continuing Education, YCMOU UNIT 1 Non Alcoholic Beverages & Mocktails…………...9 UNIT 2 Coffee Shop & Breakfast Service ………………69 UNIT 3 Food and Beverage Services in Restaurants…..140 UNIT 4 Room Service/ In Room Dinning........................210 HTS202: Food & Beverage Service Foundation -II (Theory: 4 Credits; Total Hours =60, Practical: 2 Credits, Total Hours =60) Unit – 1 Non Alcoholic Beverages & Mocktails: Introduction, Types (Tea, Coffee, Juices, Aerated Beverages, Shakes) Descriptions with detailed inputs, their origin, varieties, popular brands, presentation and service tools and techniques. Mocktails – Introduction, Types, Brief Descriptions, Preparation and Service Techniques Unit – 2 Coffee Shop & Breakfast Service: Introduction, Coffee Shop, Layout, Structure, Breakfast: Concept, Types & classification, Breakfast services in Hotels, Preparation for Breakfast Services, Mise- en-place and Mise-en-scene, arrangement and setting up of tables/ trays, Functions performed while on Breakfast service, Method and procedure of taking a guest order, emerging trends in Breakfast
  • Bihu Festival: Dance of the Goddesses

    Bihu Festival: Dance of the Goddesses

    Vol-7 Issue-3 2021 IJARIIE-ISSN(O)-2395-4396 BIHU FESTIVAL: DANCE OF THE GODDESSES SUWANEE GOSWAMI* & ERIC SORENG**, Ph. D. *Research Scholar Department of Psychology University of Delhi Delhi **Associate Professor Department of Psychology University of Delhi Delhi Abstract The amorous dance of the Goddesses—Kolimoti, Seuti and Malati—has given birth to the Bihu festival in Assam which has instinctively ingrained the joy of dance and music in every Assamese woman and man in every form of festivities in and beyond Bohag Bihu. The mythic origin of Bohag Bihu shows diversion from the blood sacrifice to the Goddesses to the repetition of and participation in the dance of the Goddesses. In the archaic spirituality of Assam, women dance repeating the mythic acts of the Goddesses and men partake in the joy as nature blooms and humankind prosper in the amorous state of the Goddesses. The paper presents interpretation of one of the myths of the origin of the Bihu festival. “Man is obliged to return to the actions of his Ancestor, either to confront or else repeat them; in short, never to forget them, whatever way he may choose to perform this regressus ad originem” (Eliade, 1959). Humankind has evolved as a race from the primitive to the modern state of being with numerous breakthroughs and developments in various spheres of activity since the twilight of civilization. However, even in this age of technology and materialism, the modern mentality continues to display traces of mythic traits, in spite of the mutations in religious and cultural history. To reinstate the words of Jung: “…every civilized human being, whatever his conscious development, is an archaic man at the deeper levels of his psyche” (Jacobi, 1953, p.
  • Cultural Value of Bell Metal Utensils in the Assamese Society

    Cultural Value of Bell Metal Utensils in the Assamese Society

    Shikshan Sanshodhan : Journal of Arts, Humanities and Social Sciences ISSN: 2581-6241 Volume - 3, Issue - 3, May-June – 2020 Bi-Monthly, Peer-Reviewed, Refereed, Indexed Journal Impact Factor: 3.589 Received on : 05/05/2020 Accepted on : 18/05/2020 Publication Date: 30/06/2020 Cultural Value of Bell metal Utensils in the Assamese Society Kritartha Dutta Research Scholar, Gauhati University , Guwahati , Assam , India . Email : [email protected] Abstract : Bell metal utensils are an integral part of the Assamese culture. Every Assamese people keep it in their family as a symbol of their rich cultural heritage . From day to day activities to wedding ceremonies and even in the religious rituals to various festivals where aren’t it used ? This handicraft industry has a glorious past .It got royal patronages from the Ahom and the Koch kings , the two prominent dynasties of Assam and it will not be exaggerated if we say that Jaat Kahi ( a bell metal dish)made by Puspa kanhar ( a bell metal artisan of Assam ) could able to impress Queen Victoria . Sarthebari , a small town of Assam is the main hub of bell metal handicraft . Therefore , it is known as Kanh Shilpa Nagari ( the bell metal craft town ).Now , this glorious industry is on the verge of extinction.For its revival government should give keen interest , unless a part of the Assamese culture will be paralysed . Several studies have been conducted on this handicraft industry , most of which highlighted only on the problems faced by this industry but there are very few articles which emphasis on its cultural value .therefore , in this article our primary focus will be to reveal its cultural value and for that purpose data have been collected from both primary and secondary sources .
  • Promotion of Culinary Tourism As a Destination Attraction of North-East India

    Promotion of Culinary Tourism As a Destination Attraction of North-East India

    International Journal of Interdisciplinary Research in Science Society and Culture(IJIRSSC) Vol: 2, Issue:1, (June Issue), 2016 ISSN: (P) 2395-4345, (O) 2455-2909 © IJIRSSC Promotion of Culinary Tourism as a Destination Attraction of North-East India Silpi Rani Baruah Assistant Professor Dept.of Tourism and Travel Management Sonapur College ,Assam(India) [email protected] ABSTRACT : Food plays a key role in attracting tourists to a certain destination because of its reflection of a region’s culture and lifestyle. Cuisines has a great impact on traveller’s decisions when choosing their destination. A diverse range of businesses including farms, restaurants, or specialty food stores, cooking school ,tour operators, breweries, wineries, historical attractions and many other businesses across the country have capitalized on their regions culturally unique cuisines to attract visitors. Culinary of a destination are also categorized as a part of cultural tourism. It is not only a basic need for tourist but also a cultural element that can positively present a destination. Food consumption can be used in the development of a destination image. In addition culinary tourism is not only appealing to tourist, but also contributes to the social, economic and environmental development of a destination. The paper aims at the importance of the connection between food and tourism which cannot be ignored. Each destination of northeast india has different levels of attractiveness that can draw tourist from different countries and thus the delicious food of northeast can be used as the main attraction and promotional tool for the development of tourism in northeast india. Keywords: Breweries ,Cuisines, Culture, Food Stores, Tourist.
  • ดนตรีในเทศกาลบิฮู รัฐอัสสัม ประเทศอินเดีย Music in Bihu Festival in Assam, India (Received : August 30, 2018 Revised : May 30, 2019 Accepted : June 15, 2019)

    ดนตรีในเทศกาลบิฮู รัฐอัสสัม ประเทศอินเดีย Music in Bihu Festival in Assam, India (Received : August 30, 2018 Revised : May 30, 2019 Accepted : June 15, 2019)

    ดนตรีในเทศกาลบิฮู รัฐอัสสัม ประเทศอินเดีย Music in Bihu Festival in Assam, India (Received : August 30, 2018 Revised : May 30, 2019 Accepted : June 15, 2019) ภาวิณี ธีรวุฒิ1 Pavinee Teeravut ปัณณรุจน์ อนันต์จรัสภัทร2 Pannaruj Anancharuspat บทคัดย่อ บทความวิชาการนี้มีวัตถุประสงค์เพื่ออธิบายดนตรีในเทศกาลบิฮู เมืองจอร์หัต รัฐอัสสัม ประเทศอินเดีย โดยการลงพื้นที่เก็บข้อมูลในระหว่าง วันที่ 10 - 17 เมษายน 2561 บทความนี้แบ่งเนื้อหาออกเป็นสามส่วน คือ เทศกาลบิฮู ดนตรีในเทศกาลบิฮู บทบาทของดนตรีในเทศกาลบิฮู บทความวิชาการนี้พบว่า บิฮู คือ เทศกาลที่ได้รับความนิยม ธ�ารงอัตลักษณ์ทางดนตรีและวัฒนธรรม ของชาวอัสสัมจัดขึ้นเฉพาะในรัฐอัสสัม ถือเป็นวันขึ้นปีใหม่ของชาวอัสสัม เป็นช่วงเวลาของการเฉลิมฉลอง ซึ่งเป็นสัญลักษณ์ การเริ่มต้นวันแรกของปีปฏิทิน ของชาวอัสสัม รวมทั้งยังมีการเฉลิมฉลองของชาวอัสสัมในต่างประเทศ ซึ่งเป็น บุคคลพลัดถิ่นที่อาศัยอยู่ทั่วโลกด้วย ในหนึ่งปีจะมีการจัดแสดงบิฮู 3 ครั้ง โดยแบ่งตามช่วงเวลาดังนี้ รอนกาลิ หรือ บอฮัค บิฮู จัดขึ้นในช่วงกลางเดือนเมษายน กาติบิฮู จัดขึ้นในช่วงกลางเดือนตุลาคม มัค บิฮู จัดขึ้นในช่วงกลางเดือนมกราคม ซึ่งประกอบไปด้วยการร้องเพลง การเต้นร�า และดนตรี ช่วยสร้างบรรยากาศ 1นักศึกษาปริญญาเอก สาขามานุษยดุริยางควิทยา มหาวิทยาลัยศรีนครินทรวิโรฒ 2อาจารย์พิเศษ สาขามนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฎนครศรีธรรมราช 202 วารสารมนุษยศาสตร์และสังคมศาสตร ์ มหาวิทยาลัยราชภัฏบ้านสมเด็จเจ้าพระยา ปีที่ 13 ฉบับที่ 1 (มกราคม - มิถุนายน 2562) ที่สนุกสนานรื่นเริงให้กับคนในรัฐอัสสัมอย่างมาก ดนตรีในเทศกาลบิฮูประกอบด้วย เครื่องดนตรีพื้นบ้าน ดังนี้ ดอล (Dhol) ปีปา (Pepa) โกวโกวนา (Gogona) โตวก้า (Toka) บาฮิ (Baahi) ทอล (Taal) เมนจิรา (Manjira)
  • Bohag Bihu and Other Spring Festivals Among the People of Lakhimpur District of Assam: an Understanding of Their Present Status

    Bohag Bihu and Other Spring Festivals Among the People of Lakhimpur District of Assam: an Understanding of Their Present Status

    Journal of Shanghai Jiaotong University ISSN: 1007-1172 Bohag Bihu and other Spring Festivals among the People of Lakhimpur District of Assam: An Understanding of their Present Status ---------------------------------------------------------------------------------------------------- Submitted by Dr. Montu Chetia Department of History, Kampur College, Nagaon, Assam-782426 Gmail ID: [email protected] Phone: 9101093556 ----------------------------------------------------------------------------------------- Volume 16, Issue 11, November - 2020 https://shjtdxxb-e.cn/ Page No: 319 Journal of Shanghai Jiaotong University ISSN: 1007-1172 Bohag Bihu and other Spring Festivals among the People of Lakhimpur District of Assam : An Understanding of their Present Status. Dr Montu Chetia ----------------------------------------------------------------------------------------------------- The Bihu is a national festival of Assam celebrated by all sections of the society irrespective of caste, creed and religion. The Bihu is the identity of Assamese people in all over the country. It is also the symbol of unity among the people of the state. There are three kinds of Bihu generally observed in Assam- Bohag Bihu or Rongali Bihu, Magh Bihu or Bhogali Bihu and Kati Bihu or Kongali Bihu. Every Bihu has its own features and characteristics which have enriched the cultural prosperity of Assam as well as the whole north eastern region . On the other hand although Bihu is the national festival of Assam yet it varies in form from place to place which have developed the cultural diversity of the state . Being a part of the state people of Lakhimpur district observe all these Bihus in their customary and ritualistic manner. Along with the Bihus some other spring festivals are also observed in Lakhimpur district with great enthusiasm. The present paper has an attempt to study the nature of these festivals of Lakhimpur district which are primarily observed in the spring season.
  • Agricultural Folk Songs of Assam

    Agricultural Folk Songs of Assam

    e-publication AGRICULTURAL FOLK SONGS OF ASSAM A. K. Bhalerao Bagish Kumar A. K. Singha P. C. Jat R. Bordoloi A. M. Pasweth Bidyut C.Deka ICAR-ATARI , Zone-III Indian Council of Agricultural Research Umiam, Meghalaya- 793103 1 e-publication AGRICULTURAL FOLK SONGS OF ASSAM A. K. Bhalerao Bagish Kumar A. K. Singha P. C. Jat R. Bordoloi A. M. Pasweth Bidyut C. Deka ICAR-ATARI , Zone-III Indian Council of Agricultural Research 2 Umiam, Meghalaya- 793103 FORWARD The ICAR-Agricultural Technology Application Research institute, Zone-III with its headquarters at Umiam, Meghalaya is the nodal institution for monitoring the extension activities conducted by the Krishi Vigyan Kendras (KVKs) in North East Region, which comprises of eight states, namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura. All these states have the tribal population which gives them the unique identity as compared to the other part of the country. This peculiarity is due to the traditional wealth conserved by the people of this region from ancestors through oral traditions. Folk songs in relation of agriculture are one of the traditional assets for this region. These songs describe the different aspects of nature in general and agriculture in particular for understanding them in a comprehensive way. It simply shows the close liaison of the native people with the natural phenomenon. I appreciate the effort and hardship of the KVK staffs in general and editors of this publication in particular for bringing out such a useful document for the benefit of all the stakeholders working for the prosperity of indigenous people.
  • A Study on Organoleptic Evaluation and Acceptability of Traditional Tribal Therapeutic Recipes of Assam for Gastro Intestinal Disorders

    A Study on Organoleptic Evaluation and Acceptability of Traditional Tribal Therapeutic Recipes of Assam for Gastro Intestinal Disorders

    INTERNATIONAL WEB CONFERENCE ON FOOD TECHNOLOGY AND NUTRITION – PROSPECTS FOR HEALTH FTNPHJAN2021 – JOAASR A Study On Organoleptic Evaluation and Acceptability of Traditional Tribal Therapeutic Recipes of Assam for Gastro Intestinal Disorders. Pallabika Gogoi a* & Dr V. Premala Priyadharshini b a Research scholar, b Professor Department of Food Service Management and Dietetics, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamilnadu, India. Abstract Assam, a state with a blend of culture, heritage, faith and belief of numerous ethnic tribes with a distinct food culture has once been a cradle of therapeutic cuisines. Urbanization and westernization has resulted in a drastic shift of eating habits of people of Assam leading to spare usage of recipes that have potential therapeutic values .Reintroducing the forgotten therapeutic recipes into the tribal communities of Assam is the need of the day. A total of 50 tribal women (purposive sampling) above the age group of 60 years from Sadiya in Assam were interviewed to collect the original traditional therapeutic recipes of Assam. A total of 120 traditional therapeutic tribal recipes were collected ,documented and classified for 13 different disease conditions namely Gastrointestinal diseases(43), Degenerative diseases(15), Infectious diseases(21), Respiratory diseases(14), Liver disease(8), Renal disorder(3), Cardiovascular Disease(3), Reproductive problems(5), Nutritional deficiency(20), Sleeping disorder(2), Vision problem(2), Blood toxicity(2) and Others (1). The classified recipes were standardized and tested for its organoleptic qualities by a semi trained panel of 10 members using a 9 point hedonic scale and it was found to be acceptable for all sensory characteristic indicating the grater scope of its consumption by a different population across the nation for therapeutic uses.