ALL NATURAL FLAVORS The finest all natural ingredients bring superior quality and freshness to the award winning Hiram Walker® lineup. From the classic to the most innovative, more than 40 distinct flavors of Hiram Walker , , Triple-Sec and other Liqueurs provide exceptional cocktails for every occasion. KEY FACTS • The Hiram Walker® tradition of quality dates to 1585 when Mr. Hiram Walker began distilling cider vinegar before branching off into whisky and liqueurs.

• Hiram Walker searches the world for the finest fruits, berries, nuts, spices and herbs, Visit hiramwalker.com expertly extracting their natural essence to capture their fresh, true flavor. for unique drink recipes

• All natural flavors make Hiram Walker Liqueurs perfect choices for delicious, easy-to- mix cocktails—must-have ingredients for anyone who takes cocktails seriously.

HIRAM WALKER FRUIT LIQUEURS Melon, Blue Curaçao, Orange Curaçao, Black Raspberry, Kirschwasser, , Caramel Apple

HIRAM WALKER CRÈME LIQUEURS Crème de Banana, Crème de Cacao (White and Brown), Crème de Menthe (White & Green), Crème de Cassis, Crème de Noyaux, Crème de Strawberry

HIRAM WALKER NUT/HERB LIQUEURS & Cognac, Amaretto (30P & 50P), , Hazelnut, Sambuca, Café Aztec

Please enjoy our products responsibly. © 2012 Pernod Ricard USA, Purchase, NY RECOMMENDED SHELF SET • BRAND ORDER (CORE): Triple-Sec (30P), Triple-Sec (60P), Peppermint Schnapps (60P), Peppermint Schnapps (90P), Original Cinnamon Schnapps (90P), Peach Schnapps (30P), Blackberry Brandy, Coffee Brandy, Apricot Brandy, Peach Brandy, Blue Curaçao, Anisette • SHELF POSITION: Eye level • CATEGORY POSITION: To the right of DeKuyper • SIZE TRADE-UP: Left to right

AMARETTO 30 PROOF 1L RD 12/Case 0-89540-39561-6 000-89540-47320-8 750ml 12/Case 0-89540-43407-0 000-89540-47322-2 AMERETTO 50 PROOF 1L RD 12/Case 0-89540-12644-9 000-89540-47321-5 750ml 12/Case 0-89540-12645-6 000-89540-47323-9 375ml RD 24/Case 0-89540-14549-5 000-89540-47397-0 375ml FLSK 24/Case 0-89540-14549-5 100-89540-47397-7

AMARETTO & COGNAC 50 PROOF 750ml RD 12/Case 0-89540-12648-7 000-89540-47324-6

ANISETTE 60 PROOF 1.75L PET 6/Case 0-89540-14441-2 000-89540-43380-6 1L RD 12/Case 0-89540-12530-5 000-89540-47325-3 750ml RD 12/Case 0-89540-12531-2 000-89540-47326-0 375ml FLSK 24/Case 0-89540-14535-8 000-89540-42627-3 200ml RD 24/Case 0-89540-12359-2 000-89540-47399-4

BLACK RASPBERRY 33 PROOF 1L RD 12/Case 0-89540-38312-5 000-89540-47327-7

BLUE CURAÇAO 30 PROOF 1L RD 12/Case 0-89540-16760-2 000-89540-47328-4 750ml RD 12/Case 0-89540-16761-9 000-89540-47329-1 375ml RD 24/Case 0-89540-50379-0 100-89540-50379-7 375ml FLSK 24/Case 0-89540-50379-0 200-89540-50379-4

Please enjoy our products responsibly. ©2012 Pernod Ricard USA, Purchase, NY

CARAMEL APPLE 30 PROOF 750ml RD 12/Case 0-89540-52026-1 100-89540-52026-8 50ml 120/Case 0-89540-52028-5 100-89540-52028-2

CAFE AZTEC 40 PROOF 1.75L PET 6/Case 0-89540-40858-3 000-89540-45402-3 1L RD 12/Case 0-89540-40859-0 000-89540-47330-7 750ml RD 12/Case 0-89540-40860-6 000-89540-47332-1

CRÈME DE BANANA 30 PROOF 1L RD 12/Case 0-89540-12576-3 000-89540-47333-8 750ml RD 12/Case 0-89540-12577-0 000-89540-47334-5

CRÈME DE CACAO BROWN 30 PRF 1L RD 12/Case 0-89540-12565-7 000-89540-47335-2 750ml RD 12/Case 0-89540-12566-4 000-89540-47336-9 375ml FLSK 24/Case 0-89540-14527-3 100-89540-47402-8

CRÈME DE CACAO WHITE 30 PRF 1L RD 12/Case 0-89540-12562-6 000-89540-47337-6 750ml RD 12/Case 0-89540-12563-3 000-89540-47338-3 375ml RD2 24/Case 0-89540-14526-6 000-89540-47404-5 375ml FLSK 24/Case 0-89540-14526-6 100-89540-47404-2

CRÈME DE CASSIS 30 PROOF 1L RD 12/Case 0-89540-14193-0 000-89540-47339-0 750ml RD 12/Case 0-89540-12580-0 000-89540-47340-6 200ml RD 24/Case 0-89540-43918-1 000-89540-47406-9

CRÈME DE MENTHE GREEN 30 PR 1L RD 12/Case 0-89540-12590-9 000-89540-47341-3 750ml RD 12/Case 0-89540-12915-0 000-89540-47342-0 375ml RD 24/Case 0-89540-14529-7 100-89540-47407-3

CRÈME DE MENTHE WHITE 30 PRF 1L RD 12/Case 0-89540-12586-2 000-89540-47343-7 750ml RD 12/Case 0-89540-12915-0 000-89540-47344-4

CRÈME DE NOYAUX 30 PROOF 1L RD 12/Case 0-89540-38973-8 000-89540-47345-1 750ml RD 12/Case 0-89540-12537-4 000-89540-47346-8

CRÈME DE STRAWBERRY 30 PRF 1L RD 12/Case 0-89540-12952-5 000-89540-47347-5

HAZELNUT 48 PROOF 1L RD 12/Case 0-89540-16500-4 000-89540-47348-2 750ml RD 12/Case 0-89540-16501-1 000-89540-47349-9

KIRSCHWASSER 90 PROOF 750ml RD 12/Case 0-89540-12108-6 000-89540-47350-5 200ml RD 48/Case 0-89540-32491-3 100-89540-47413-4

MELON 40 PROOF 1L RD 12/Case 0-89540-50030-0 100-89540-50030-7 750ml RD 12/Case 0-89540-50029-4 100-89540-50029-1

ORANGE CURAÇAO 30 PROOF 1L RD 12/Case 0-89540-12543-5 000-89540-47352-9 750ml RD 12/Case 0-89540-12544-2 000-89540-47353-6

SAMBUCA 84 PROOF 1L RD 12/Case 0-89540-14108-4 000-89540-47354-3 750ml RD 12/Case 0-89540-14109-1 000-89540-47355-0

SLOE GIN 30 PR 1L RD 12/Case 0-89540-12570-1 000-89540-47356-7 750ml RD 12/Case 0-89540-12571-8 000-89540-47357-4 375ml FLSK 24/Case 0-89540-14545-7 000-89540-43845-0

Please enjoy our products responsibly. HIRAM WALKER® Triple-Sec. 15%-30% Alc./Vol. ©2012 Pernod Ricard USA, Purchase, NY