Press Release, Press Release as of September 2, 2015
MITSUKOSHI GINZA STORE
Mitsukoshi Ginza Store Major Remodeling and Grand Opening 2015.10.14.
Mitsukoshi Ginza Store – “The Trendiest Global Department Store” CONTENTS For realization of “The Trendiest Global Department Store”
■For realization of “The Trendiest Global Department Store” ・・・・・・2 Makoto Asaka, Store Manager, Mitsukoshi Ginza Store, Executive Officer, Mitsukoshi Ginza Store is about to transform into Isetan Mitsukoshi Ltd. “The Trendiest Global Department Store.” ■Mitsukoshi Ginza Store Profile ・・・・・・2 ■Significance of Mitsukoshi Ginza Store Remodeling (Redevelopment) ・・・3 Ginza – a vital and lively district visited by people from Japan and the rest of the world. in the “Mid-Term Vision of Isetan Mitsukoshi Group” Here, Mitsukoshi Ginza Store has been loved by customers for 85 years since its opening in 1930. This fall, it ■Store Concept ・・・・・・4 is about to undergo a major transformation as “The Trendiest Global Department Store.” ■The Mitsukoshi Ginza Store “Customer Image” ・・・・・・4 Through offering the “trendiest” and the ultimate in Japanese hospitality to mature adults from both Japan ■Trendiest Globalization in Merchandise (Product Lineups) ・・・・・・5 and overseas, together with the district of Ginza, we aim to be “The Trendiest Global Department Store.” ■Globalization of Sales Services ・・・・・・6 ■Floor Configuration ・・・・・・7 From Ginza in the heart of Japan, we will convey the latest trends from Tokyo and the world while giving ■Floor Guide ・・・・・・8～12 customers uniquely Japanese hospitality, greater convenience and a more enjoyable shopping experience. ■Airport Style Duty Free Shop “Japan Duty Free GINZA” ・・・・・・13～14 In terms of merchandise, we will offer items worthy of any department store and especially Mitsukoshi Ginza Store while always staying abreast of the latest fashions and trends of Japan and rest of the world. We also aim to convey to customers new discoveries and ideas regarding wisdom, preferences, makers’ wishes, and methods of coordination while cherishing Japanese styles, seasons, events and the like.
In the area of sales and service, with a “spirit of hospitality” through which we seek to sincerely respond to the wishes of not only Japanese customers but also the overseas tourists who visit Ginza, our stylists (sales assistants) will strive to build connections (between stylists and customers, between customers and makers, and also between customers) that are based on “values” and “preferences.”
We also welcome customers from all over the world to our luxury “airport style duty free shop” replete with international brands and Japanese tradition.
We are grateful for the customer’s support and we hope you can enjoy the next stage of the newly transformed Mitsukoshi Ginza Store.
Store Manager, Mitsukoshi Ginza Store, Executive Officer, Isetan Mitsukoshi Ltd. Makoto Asaka
Mitsukoshi Ginza Store Profile
■Store name : Isetan Mitsukoshi Holdings Ltd., Mitsukoshi Ginza Store ■Address : 4-6-16 Ginza, Chuo-ku, Tokyo ■Opening date : 1930, April 10 (expanded opening on September 11 (Saturday), 2010) ■Scale : 3 basement floors～12 aboveground floors (the actual building has 6 basement floors and 13 aboveground floors) ■Total floor area : Approximately 81,476㎡ ■Store area : Approximately 36,556㎡ ■Open hours : B3F～8F/10F ＝10:30～20:00 ※Exceptions may be applied over limited periods : 9F Ginza Terrace ＝10:30～23:00 ※Excluding some facilities : 11F&12F restaurant floors ＝11:00～23:00 ■Annual sales : 74,428 million yen (term ending March 2015)
1 2 CONTENTS For realization of “The Trendiest Global Department Store”
■For realization of “The Trendiest Global Department Store” ・・・・・・2 Makoto Asaka, Store Manager, Mitsukoshi Ginza Store, Executive Officer, Mitsukoshi Ginza Store is about to transform into Isetan Mitsukoshi Ltd. “The Trendiest Global Department Store.” ■Mitsukoshi Ginza Store Profile ・・・・・・2 ■Significance of Mitsukoshi Ginza Store Remodeling (Redevelopment) ・・・3 Ginza – a vital and lively district visited by people from Japan and the rest of the world. in the “Mid-Term Vision of Isetan Mitsukoshi Group” Here, Mitsukoshi Ginza Store has been loved by customers for 85 years since its opening in 1930. This fall, it ■Store Concept ・・・・・・4 is about to undergo a major transformation as “The Trendiest Global Department Store.” ■The Mitsukoshi Ginza Store “Customer Image” ・・・・・・4 Through offering the “trendiest” and the ultimate in Japanese hospitality to mature adults from both Japan ■Trendiest Globalization in Merchandise (Product Lineups) ・・・・・・5 and overseas, together with the district of Ginza, we aim to be “The Trendiest Global Department Store.” ■Globalization of Sales Services ・・・・・・6 ■Floor Configuration ・・・・・・7 From Ginza in the heart of Japan, we will convey the latest trends from Tokyo and the world while giving ■Floor Guide ・・・・・・8～12 customers uniquely Japanese hospitality, greater convenience and a more enjoyable shopping experience. ■Airport Style Duty Free Shop “Japan Duty Free GINZA” ・・・・・・13～14 In terms of merchandise, we will offer items worthy of any department store and especially Mitsukoshi Ginza Store while always staying abreast of the latest fashions and trends of Japan and rest of the world. We also aim to convey to customers new discoveries and ideas regarding wisdom, preferences, makers’ wishes, and methods of coordination while cherishing Japanese styles, seasons, events and the like.
In the area of sales and service, with a “spirit of hospitality” through which we seek to sincerely respond to the wishes of not only Japanese customers but also the overseas tourists who visit Ginza, our stylists (sales assistants) will strive to build connections (between stylists and customers, between customers and makers, and also between customers) that are based on “values” and “preferences.”
We also welcome customers from all over the world to our luxury “airport style duty free shop” replete with international brands and Japanese tradition.
We are grateful for the customer’s support and we hope you can enjoy the next stage of the newly transformed Mitsukoshi Ginza Store.
Store Manager, Mitsukoshi Ginza Store, Executive Officer, Isetan Mitsukoshi Ltd. Makoto Asaka
Mitsukoshi Ginza Store Profile
■Store name : Isetan Mitsukoshi Holdings Ltd., Mitsukoshi Ginza Store ■Address : 4-6-16 Ginza, Chuo-ku, Tokyo ■Opening date : 1930, April 10 (expanded opening on September 11 (Saturday), 2010) ■Scale : 3 basement floors～12 aboveground floors (the actual building has 6 basement floors and 13 aboveground floors) ■Total floor area : Approximately 81,476㎡ ■Store area : Approximately 36,556㎡ ■Open hours : B3F～8F/10F ＝10:30～20:00 ※Exceptions may be applied over limited periods : 9F Ginza Terrace ＝10:30～23:00 ※Excluding some facilities : 11F&12F restaurant floors ＝11:00～23:00 ■Annual sales : 74,428 million yen (term ending March 2015)
1 2 Significance of Mitsukoshi Ginza Store Remodeling Store Concept (Redevelopment) in the “Mid-Term Vision of Isetan Mitsukoshi Group” The Trendiest Global Department Store
Viewing the year ending March 2019 as a milestone, Isetan Mitsukoshi Holdings Ltd. aims to create unique customer Together with the world famous landmark district of Ginza, Mitsukoshi Ginza Store continues value through maximizing the potential of the group’s resources (customer assets, key channels, functions, and to offer the latest trends from around the world and Tokyo together with the ultimate know-how). In this respect, we consider our three key stores (Isetan Shinjuku Main Store, Mitsukoshi Nihombashi Main Store, and Mitsukoshi Ginza Store) in three of the most attractive urban centers in the world to be our greatest strength. in Japanese hospitality to mature adults from both Japan and overseas.
These three flagship stores have the role of constantly creating new content and value and generating the corporate Through implementing this remodeling, we will further enhance the concept of “the store that opens the door on a new group’s brand capability, competitiveness and profit capacity, so in order for them to continue growing as world-class age through creating style out of new values,” and we will continue to offer the trendiest products and information stores, we consider it important to continually invest in their improvement. As a part of this policy, we transformed Isetan from Japan and the rest of the world and uniquely Japanese seasonal styles, events and excellent quality to mature adults Shinjuku Main Store into the “World’s Finest Fashion Museum” based on redevelopment of the ladies’ fashion floors from Japan and other countries who visit Ginza. (main building 1F~4F and B2F) in March 2013 and the household , interior goods and gallery floor (main building 5F) and baby and children’s wear・goods floor (main building 6F) in March 2015. Also, Mitsukoshi Nihombashi Main Store is ＜”Four Filters” for Mitsukoshi Ginza Store to become “The Trendiest Global Department Store”＞ currently advancing and testing redevelopment plans based on the concept of culture with a view to becoming a “Culture Resort Department Store”. Latest Trends × We will always strive to offer the latest fashions and trends from around the world Genuine Articles and Tokyo, Japan as well as genuine articles and essential quality. As for Mitsukoshi Ginza Store, being situated in the internationally renowned urban district of Ginza, it conducted floor expansion and remodeling in September 2010 with a view to becoming “the store that opens the door on a new age Through cherishing Japanese styles, fashions, events and seasons, we will give Japan × Depth through creating style out of new values.” Following the floor expansion and remodeling, Mitsukoshi Ginza Store has customers the opportunity to experience the “depth” of Japanese way and things. steadily increased sales through unearthing new customers living in nearby bay areas while retaining its traditional customer base. Spirit of Hospitality We will inspire customers with a “spirit of hospitality.”
Five years on from that floor expansion and remodeling, Ginza has developed and grown even more in its degree of We will strive to build connections based on “product values” and “preferences” attractiveness and attention. While the number of dwellers in the bay area of Tokyo expected to increase further as Japan Values x Exchange between people from all over the world. gears up for the 2020 Olympic and Paralympic Games, use by overseas visitors is also rapidly growing based on the “Visit Japan” campaign being promoted by Japan Tourism Agency.
Now, while maximizing this potential of Ginza, in order to further hone the distinctive image of Mitsukoshi Ginza Store as one of our three flagship stores, we will conduct a major remodeling (redevelopment) geared to realizing the store The Mitsukoshi Ginza Store “Customer Image” concept of becoming “The Trendiest Global Department Store.” “Mature adults who hold their own views, can discern genuine articles and essential quality and seek originality and spiritual richness” ■Movements in Total Store Sales/ Duty Free Sales Share ■＝Total store sales ●＝Duty free sales share We will retain the customer image that we decided based on thorough analysis of the behavior, fashions and interests of [Million yen] ［％］ visitors to Ginza at the time of store expansion and remodeling in September 2010, but at the same time we will aim to 80,000 25 establish a more specific image and provide a store layout, services and merchandise in line with this while taking the current and future environment of Mitsukoshi Ginza into consideration. 70,000 ＜Specific Customer Image＞
60,000 20 ①Urban dwellers with new values Considering that more and more people are living in high-rise condominiums in the bay area, our customer image 50,000 includes globally active business persons, city dwellers who place value on striking a balance between on and off times while especially cherishing their private time, and persons who seek both material and spiritual wealth. 40,000 10 ②Foreign customers, both visitors to Japan and long-term residents With more and more foreigners visiting or living in Japan, we wish to provide a stress-free and pleasant shopping experience 30,000 to these multinational customers who use department store in a regular basis and international tourists.
20,000 5 Two Key Elements in Realizing “The Trendiest Global Department Store”
10,000 Transformation of the entire Mitsukoshi Ginza Store into “the trendiest global” store through expansion Introduction of the Airport Style Duty Free Shop 0 0 Year ending March 2011 Year ending March 2012 Year ending March 2013 Year ending March 2014 Year ending March 2015 of the Select and Edit shop and global upgrading of “Japan Duty Free GINZA” merchandising and sales services
3 4 Significance of Mitsukoshi Ginza Store Remodeling Store Concept (Redevelopment) in the “Mid-Term Vision of Isetan Mitsukoshi Group” The Trendiest Global Department Store
Viewing the year ending March 2019 as a milestone, Isetan Mitsukoshi Holdings Ltd. aims to create unique customer Together with the world famous landmark district of Ginza, Mitsukoshi Ginza Store continues value through maximizing the potential of the group’s resources (customer assets, key channels, functions, and to offer the latest trends from around the world and Tokyo together with the ultimate know-how). In this respect, we consider our three key stores (Isetan Shinjuku Main Store, Mitsukoshi Nihombashi Main Store, and Mitsukoshi Ginza Store) in three of the most attractive urban centers in the world to be our greatest strength. in Japanese hospitality to mature adults from both Japan and overseas.
These three flagship stores have the role of constantly creating new content and value and generating the corporate Through implementing this remodeling, we will further enhance the concept of “the store that opens the door on a new group’s brand capability, competitiveness and profit capacity, so in order for them to continue growing as world-class age through creating style out of new values,” and we will continue to offer the trendiest products and information stores, we consider it important to continually invest in their improvement. As a part of this policy, we transformed Isetan from Japan and the rest of the world and uniquely Japanese seasonal styles, events and excellent quality to mature adults Shinjuku Main Store into the “World’s Finest Fashion Museum” based on redevelopment of the ladies’ fashion floors from Japan and other countries who visit Ginza. (main building 1F~4F and B2F) in March 2013 and the household , interior goods and gallery floor (main building 5F) and baby and children’s wear・goods floor (main building 6F) in March 2015. Also, Mitsukoshi Nihombashi Main Store is ＜”Four Filters” for Mitsukoshi Ginza Store to become “The Trendiest Global Department Store”＞ currently advancing and testing redevelopment plans based on the concept of culture with a view to becoming a “Culture Resort Department Store”. Latest Trends × We will always strive to offer the latest fashions and trends from around the world Genuine Articles and Tokyo, Japan as well as genuine articles and essential quality. As for Mitsukoshi Ginza Store, being situated in the internationally renowned urban district of Ginza, it conducted floor expansion and remodeling in September 2010 with a view to becoming “the store that opens the door on a new age Through cherishing Japanese styles, fashions, events and seasons, we will give Japan × Depth through creating style out of new values.” Following the floor expansion and remodeling, Mitsukoshi Ginza Store has customers the opportunity to experience the “depth” of Japanese way and things. steadily increased sales through unearthing new customers living in nearby bay areas while retaining its traditional customer base. Spirit of Hospitality We will inspire customers with a “spirit of hospitality.”
Five years on from that floor expansion and remodeling, Ginza has developed and grown even more in its degree of We will strive to build connections based on “product values” and “preferences” attractiveness and attention. While the number of dwellers in the bay area of Tokyo expected to increase further as Japan Values x Exchange between people from all over the world. gears up for the 2020 Olympic and Paralympic Games, use by overseas visitors is also rapidly growing based on the “Visit Japan” campaign being promoted by Japan Tourism Agency.
Now, while maximizing this potential of Ginza, in order to further hone the distinctive image of Mitsukoshi Ginza Store as one of our three flagship stores, we will conduct a major remodeling (redevelopment) geared to realizing the store The Mitsukoshi Ginza Store “Customer Image” concept of becoming “The Trendiest Global Department Store.” “Mature adults who hold their own views, can discern genuine articles and essential quality and seek originality and spiritual richness” ■Movements in Total Store Sales/ Duty Free Sales Share ■＝Total store sales ●＝Duty free sales share We will retain the customer image that we decided based on thorough analysis of the behavior, fashions and interests of [Million yen] ［％］ visitors to Ginza at the time of store expansion and remodeling in September 2010, but at the same time we will aim to 80,000 25 establish a more specific image and provide a store layout, services and merchandise in line with this while taking the current and future environment of Mitsukoshi Ginza into consideration. 70,000 ＜Specific Customer Image＞
60,000 20 ①Urban dwellers with new values Considering that more and more people are living in high-rise condominiums in the bay area, our customer image 50,000 includes globally active business persons, city dwellers who place value on striking a balance between on and off times while especially cherishing their private time, and persons who seek both material and spiritual wealth. 40,000 10 ②Foreign customers, both visitors to Japan and long-term residents With more and more foreigners visiting or living in Japan, we wish to provide a stress-free and pleasant shopping experience 30,000 to these multinational customers who use department store in a regular basis and international tourists.
20,000 5 Two Key Elements in Realizing “The Trendiest Global Department Store”
10,000 Transformation of the entire Mitsukoshi Ginza Store into “the trendiest global” store through expansion Introduction of the Airport Style Duty Free Shop 0 0 Year ending March 2011 Year ending March 2012 Year ending March 2013 Year ending March 2014 Year ending March 2015 of the Select and Edit shop and global upgrading of “Japan Duty Free GINZA” merchandising and sales services
3 4 Trendiest Globalization in Merchandise (Product Lineups) Globalization of Sales Services
In order to become “the trendiest global department store,” Mitsukoshi Ginza Store must be overflowing with the In order to realize “the trendiest global department store,” in this remodeling we are striving for the “globalization of sales abovementioned four filters. The remodeling centers on the following departments: ladies’ wear (including jewelries and services” as follows and are taking steps to ensure that all customers from Japan and overseas have a pleasant time at watches), ladies’ accessories, men’s wear and accessories, and household and interior goods. On each floor, we will build Mitsukoshi Ginza Store. product lineups that comply with these filters in the remodeling. 9/2 ①Establishment of the Foreign Customers’ Service Center OPEN Ladies’ wear : For refined adult women from Japan and overseas, offering the newest Tokyo modes and The most symbolic feature of Mitsukoshi Ginza Store as “the trendiest global department store” is establishment of the world-recognized latest global modes with a pleasant sense of luxury worthy of Ginza Foreign Customers’ Service Center on B1F for providing the ultimate in Japanese hospitality to international customers. Ladies’ accessories : For the adult women who congregate in Ginza, provision of unique Ginza-esque items In addition to expansion of the functions conventionally provided by the duty free counter and overseas tourist information desk, this will offer new available only in Ginza in an environment conducive to purchasing functions to assist overseas customers in having a more pleasant shopping experience and stay in Japan and provide more thoughtful hospitality. Men’s wear and Accessories : Based on the concept of GINZA GENTLEMAN, proposal of superior quality private scenes and active official scenes for adults who seek “authentic articles and essential quality” 【New services】 Household and Interior goods : Proposal of the latest lifestyles from Japan and around the world (global) ■Establishment of an overseas delivery counter ■Communications assistance (sale of SIM cards) ■Provision of rest spaces (waiting areas for duty free procedures) In order to provide “the trendiest global department store” to the type of customers envisaged by Mitsukoshi Ginza 【Expansion of existing services】 Store, i.e. “Mature adults who hold their own views, can discern genuine articles and essential quality and seek ■Establishment of a multilingual attendant counter originality and spiritual richness,” an important element of this remodeling is expansion of Mitsukoshi Ginza Store the ■Duty free counter: increase of seats from 8 to 10 (17 during busy seasons) Select and Edit shop. ■Hotel deliveries (free): expansion of applicable hotels In this remodeling, based on the “Ginza style” philosophy that was introduced in order to pursue Ginza individuality when the 【Other functions】 store was reopened with expanded floor space in 2010, we will establish the following Ginza-esque promotion spaces. ■Overseas tourist information desk ■Foreign currency exchange machines ■Airport deliveries (Narita International Airport, Tokyo International Airport (Haneda)) Free WiFi Available areas are subject to limitation. Global Message ■ ※ Scheduled ②Establishment of the Foreign Customers’ Guest Lounge Opening in Early “Global Message” promotion space will be established in the main spaces in front of the escalators on each floor (※) to February convey the newest trends for a limited time. Customers who spend a certain amount or more on purchases will be invited to the new Foreign Customers’ Guest “Convey” as the key concept. Out of our global trend promotion space, we will propose the newest styles from Japan Lounge on the 13th floor, where we will provide even more comfortable shopping support services. and around the world and conduct promotions geared to displaying styles themed on Japanese and international events In the Foreign Customers’ Guest Lounge, an environment that embodies the “spirit of hospitality” will be provided and global lifestyles. through luxurious furnishings, music and seasonal displays that emanate Japanese aesthetics and seasonal feeling. Based around this Global Message, we will constantly aim to stimulate customers who visit Mitsukoshi Ginza Store with diverse values. 【Main functions】 ※Each floor from B1F to 7F, and 10F ■Preferential duty free procedures while seated ■Hospitality with drinks and snacks ■Free provision of umbrellas on rainy days ■Porter services (carrying of goods to taxis or subway ticket gates) Provision of overseas magazines and newspapers (for perusing) etc. Ginza Style (and Japan Filter) ■
In the store expansion and remodeling of 2010, we established “Ginza style” as a general description of sales floors ③Strengthening of the attendant setup primarily established and operated by Mitsukoshi Ginza Store via added value unique to Ginza = “Ginza filter.” In this latest total remodeling, we intend to further hone this “Ginza style” on each floor and realize a store that expresses Based on the “spirit of hospitality,” in order to ensure that customers both from Japan and overseas have a satisfactory uniquely Ginza-esque ambience, merchandise, communications and customer relations. shopping experience, we will increase the number of our specialist attendants and strengthen our store-wide setup for support shopping at Mitsukoshi Ginza Store. Moreover, in its “this is japan.” (※) corporate message, Isetan Mitsukoshi Holdings proposes to express Japanese sensibilities greatly influenced by the four seasons in its products, services, store furnishings, environment and so on. In ■Scheduled increase in specialist attendant staff (languages = English, Chinese, Korean) Mitsukoshi Ginza Store’s latest remodeling too, based on this philosophy of “this is japan.” “Ginza style (Japan filter)” ■Establishment of an attendant counter (with seats) inside the Foreign Customers’ Service Center zones for conveying the spirit of Japanese skilled product making (monozukuri) and Japanese sensibilities in the guise of technical prowess, quality materials, design and creativity will be established on various floors. ④Strengthening of foreign language services
We will assign multilingual salespersons and interpreters to sales floors to ensure that customers from overseas can have ※ “this is japan.” a stress-free shopping experience. We will also utilize interpreting support tools in welcoming overseas customers. The new corporate message of Isetan Mitsukoshi Holdings Ltd. since the start of 2015. Additional recruitment and strengthening of multilingual salespersons and staff (including an Foreign Customers’ This message further develops the “Japan Senses” campaign that has been promoted ■ Service Center and Foreign Customers’ Guest Lounge) for four years since 2011 with the aim of reassessing and offering to customers values ■Assignment of interpreters (Chinese) to sales floors (with additional personnel planned for Chinese holidays and busy seasons) created by Japanese traditions, cultures and aesthetics. Regarded as a key business ■Expansion of interpreting support tools (telephone interpreting and videophone interpreting using tablets (English, Chinese, Korean)) strategy, “this is japan.” proposes to make a company-wide effort to offer the finest of Japan that attract the rest of the world in all aspects from merchandising to sales ⑤Globalization of presentation and appeal services as a basis of new store improvements. We will strive to globalize our presentation and appeal with a view to conveying the “newest trends” to all customers from Japan and overseas. Specifically, we will take steps that appeal to the senses via sight, sound, touch and so on in show windows and visual presentations (VP) on each floor. In addition, we will take the following measures aimed at attracting new overseas visitors to our store. ■Information on Mitsukoshi Ginza Store will be broadcast to hotels and tourist buses for overseas visitors via the CS channel CNNj. ■Transmission of information on Mitsukoshi Ginza Store via the major Chinese message application “WeChat” (roughly 8 transmissions scheduled per month)
5 6 Trendiest Globalization in Merchandise (Product Lineups) Globalization of Sales Services
In order to become “the trendiest global department store,” Mitsukoshi Ginza Store must be overflowing with the In order to realize “the trendiest global department store,” in this remodeling we are striving for the “globalization of sales abovementioned four filters. The remodeling centers on the following departments: ladies’ wear (including jewelries and services” as follows and are taking steps to ensure that all customers from Japan and overseas have a pleasant time at watches), ladies’ accessories, men’s wear and accessories, and household and interior goods. On each floor, we will build Mitsukoshi Ginza Store. product lineups that comply with these filters in the remodeling. 9/2 ①Establishment of the Foreign Customers’ Service Center OPEN Ladies’ wear : For refined adult women from Japan and overseas, offering the newest Tokyo modes and The most symbolic feature of Mitsukoshi Ginza Store as “the trendiest global department store” is establishment of the world-recognized latest global modes with a pleasant sense of luxury worthy of Ginza Foreign Customers’ Service Center on B1F for providing the ultimate in Japanese hospitality to international customers. Ladies’ accessories : For the adult women who congregate in Ginza, provision of unique Ginza-esque items In addition to expansion of the functions conventionally provided by the duty free counter and overseas tourist information desk, this will offer new available only in Ginza in an environment conducive to purchasing functions to assist overseas customers in having a more pleasant shopping experience and stay in Japan and provide more thoughtful hospitality. Men’s wear and Accessories : Based on the concept of GINZA GENTLEMAN, proposal of superior quality private scenes and active official scenes for adults who seek “authentic articles and essential quality” 【New services】 Household and Interior goods : Proposal of the latest lifestyles from Japan and around the world (global) ■Establishment of an overseas delivery counter ■Communications assistance (sale of SIM cards) ■Provision of rest spaces (waiting areas for duty free procedures) In order to provide “the trendiest global department store” to the type of customers envisaged by Mitsukoshi Ginza 【Expansion of existing services】 Store, i.e. “Mature adults who hold their own views, can discern genuine articles and essential quality and seek ■Establishment of a multilingual attendant counter originality and spiritual richness,” an important element of this remodeling is expansion of Mitsukoshi Ginza Store the ■Duty free counter: increase of seats from 8 to 10 (17 during busy seasons) Select and Edit shop. ■Hotel deliveries (free): expansion of applicable hotels In this remodeling, based on the “Ginza style” philosophy that was introduced in order to pursue Ginza individuality when the 【Other functions】 store was reopened with expanded floor space in 2010, we will establish the following Ginza-esque promotion spaces. ■Overseas tourist information desk ■Foreign currency exchange machines ■Airport deliveries (Narita International Airport, Tokyo International Airport (Haneda)) Free WiFi Available areas are subject to limitation. Global Message ■ ※ Scheduled ②Establishment of the Foreign Customers’ Guest Lounge Opening in Early “Global Message” promotion space will be established in the main spaces in front of the escalators on each floor (※) to February convey the newest trends for a limited time. Customers who spend a certain amount or more on purchases will be invited to the new Foreign Customers’ Guest “Convey” as the key concept. Out of our global trend promotion space, we will propose the newest styles from Japan Lounge on the 13th floor, where we will provide even more comfortable shopping support services. and around the world and conduct promotions geared to displaying styles themed on Japanese and international events In the Foreign Customers’ Guest Lounge, an environment that embodies the “spirit of hospitality” will be provided and global lifestyles. through luxurious furnishings, music and seasonal displays that emanate Japanese aesthetics and seasonal feeling. Based around this Global Message, we will constantly aim to stimulate customers who visit Mitsukoshi Ginza Store with diverse values. 【Main functions】 ※Each floor from B1F to 7F, and 10F ■Preferential duty free procedures while seated ■Hospitality with drinks and snacks ■Free provision of umbrellas on rainy days ■Porter services (carrying of goods to taxis or subway ticket gates) Provision of overseas magazines and newspapers (for perusing) etc. Ginza Style (and Japan Filter) ■
In the store expansion and remodeling of 2010, we established “Ginza style” as a general description of sales floors ③Strengthening of the attendant setup primarily established and operated by Mitsukoshi Ginza Store via added value unique to Ginza = “Ginza filter.” In this latest total remodeling, we intend to further hone this “Ginza style” on each floor and realize a store that expresses Based on the “spirit of hospitality,” in order to ensure that customers both from Japan and overseas have a satisfactory uniquely Ginza-esque ambience, merchandise, communications and customer relations. shopping experience, we will increase the number of our specialist attendants and strengthen our store-wide setup for support shopping at Mitsukoshi Ginza Store. Moreover, in its “this is japan.” (※) corporate message, Isetan Mitsukoshi Holdings proposes to express Japanese sensibilities greatly influenced by the four seasons in its products, services, store furnishings, environment and so on. In ■Scheduled increase in specialist attendant staff (languages = English, Chinese, Korean) Mitsukoshi Ginza Store’s latest remodeling too, based on this philosophy of “this is japan.” “Ginza style (Japan filter)” ■Establishment of an attendant counter (with seats) inside the Foreign Customers’ Service Center zones for conveying the spirit of Japanese skilled product making (monozukuri) and Japanese sensibilities in the guise of technical prowess, quality materials, design and creativity will be established on various floors. ④Strengthening of foreign language services
We will assign multilingual salespersons and interpreters to sales floors to ensure that customers from overseas can have ※ “this is japan.” a stress-free shopping experience. We will also utilize interpreting support tools in welcoming overseas customers. The new corporate message of Isetan Mitsukoshi Holdings Ltd. since the start of 2015. Additional recruitment and strengthening of multilingual salespersons and staff (including an Foreign Customers’ This message further develops the “Japan Senses” campaign that has been promoted ■ Service Center and Foreign Customers’ Guest Lounge) for four years since 2011 with the aim of reassessing and offering to customers values ■Assignment of interpreters (Chinese) to sales floors (with additional personnel planned for Chinese holidays and busy seasons) created by Japanese traditions, cultures and aesthetics. Regarded as a key business ■Expansion of interpreting support tools (telephone interpreting and videophone interpreting using tablets (English, Chinese, Korean)) strategy, “this is japan.” proposes to make a company-wide effort to offer the finest of Japan that attract the rest of the world in all aspects from merchandising to sales ⑤Globalization of presentation and appeal services as a basis of new store improvements. We will strive to globalize our presentation and appeal with a view to conveying the “newest trends” to all customers from Japan and overseas. Specifically, we will take steps that appeal to the senses via sight, sound, touch and so on in show windows and visual presentations (VP) on each floor. In addition, we will take the following measures aimed at attracting new overseas visitors to our store. ■Information on Mitsukoshi Ginza Store will be broadcast to hotels and tourist buses for overseas visitors via the CS channel CNNj. ■Transmission of information on Mitsukoshi Ginza Store via the major Chinese message application “WeChat” (roughly 8 transmissions scheduled per month)
5 6 Floor Configuration Floor Guide
Higashi-ginza Station side (Foreign Customers’ B1F Cosmetics Guest Lounge) 13 9/16 events Basement cosmetics entrance Clinique Cle de Peau Restaurants Cosmetics World Floor ACSEINE Beaute OPEN IBIZA KOSÉ Clarins 12 Pola Ginza for women who Albion est Givenchy La Prairie Guerlain Estée Sisley Albion Lancôme Shiseido SK-II Restaurants Lauder CHANEL De La Mer Higashi-ginza Station side Cosmetics want to be beautiful Cosmetic 11 Laura shu uemura Information Down Mercier Up Jo Malone JILL STUART Covermark Kanebo CHICCA Ginza-dori side Ginza Cosmetic World – boasting the Ladurée HACCI Baby and Children’s Escalators largest number of brands in Ginza. RMK Angejouer A・D・A Misty Ginza-dori side Wear・Goods 10 Global Down THREE Dior M・A・C NARS ANNA SUI Paul & Joe Addiction The lineup has been further enhanced with Message Bobbi Burberry FORMA VITA Ginza Terrace Ginza Terrace Brown Total SUQQU the addition of seven brands including the Hakuhodo Cosmetics Down Fragrance Panasonic Escalators Service counter 9 9 Beauty Baggage keep counter first Burberry to open in Japan. Elevators Purchased goods handover counter Mitsukoshi Home express deliveries M CARD Up Overseas Customers Service Center counter Airport Style Airport Style At Cosmetics Information, we offer proposals Overseas deliveries Overseas Customers Service Center Hotel deliveries Duty Free Shop Duty Free Shop Airport deliveries 8 to support customers in selecting cosmetics Duty free counter 8 Overseas tourist information desk Information desk Attended foreign Elevators exchange machine Household and Interior across brands. In Global Message, we convey Sumitomo MICARD Event space Cleaning Mitsui Bank ATM ATM goods, Kimono, Gift the appeal of the trendiest cosmetics focusing 7 Salon, Bridal Salon 7 on products and events. Men’s Wear Open ceiling Ladies’ Wear 6 ■Cafe ■Eyewear M5 ■Ginza Style (Japan filter) “Japan Beauty Select” ■Fragrance ■Gift Certificates Men’s Wear We have assembled 13 brands comprising Japanese brands, One of the popular cosmetic items at Mitsukoshi Ginza Store 5 brands that use Japanese technology, and brands by Japanese Approximately 20 brands are introduced in the deployment Ladies’ Wear Ladies’ Wear 4 makeup artists. space that has been doubled in size. Expert staff members 4 ■Cafe Main brands : JILL STUART, Paul & Joe, KIKKA, Panasonic Beauty, etc. introduce the best lineup of products in Ginza area. 3 Ladies’ Wear Ladies’ Wear 3 Ladies’ Shoes Watches ●Harumi-dori ■Cafe Passage F West Ladies’ Accessories 2 M2 entrance 1 PASSAGE ●Flower Balenciaga Tod's ●Lion entrance Ladies’ Accessories Jewelry and entrance 8/12 ●Ginza-dori Accessories ●Mihara-dori entrance 1 ■Flowers 1 entrance The floor with the 9/9 Saint Laurent OPEN Gucci ●Subway OPEN entrance trendiest miscellaneous ●Basement Cosmetics Cosmetics ●Basement Handbags ■ Ginza-dori entrance Céline cosmetics Foreign Customers’ Higashi-ginza Prada entrance B1 Service Center B1 entrance goods worthy of Ginza
Under works Down Higashi-ginza Station side Foods Food We will propose miscellaneous Ginza-esque Umbrellas Sticks Up Bottega Global Veneta Message Women’s Small Tiffany women’s items available only in Ginza in an Leather Ginza Style Escalators Ginza-dori side B2 B2 Mihara-dori entrance Accessories Fashion Items Passage Information desk Costume Handkerchiefs Up environment for easy comparison purchasing Accessories Foods Bike parking area Sunglasses・Belts・ Jewelry
Accessories Chopard Elevators to the adult women who gather in Ginza. Gloves・Neckwear・ Ponte Vecchio Festaria FRED Van Cleef & Arpels B3 B3 Hair Vendome Aoyama NIESSING Headwear Accessories 4℃ AHKAH ROYAL ASSCHER Escalators MAUBOUSSIN Tasaki Handbags Jewelry Parking area ■ Shopping Concierge Damiani B4 26 different brands are deployed over two zones. advisors Down BVLGARI
Chaumet By boosting our lineup with international Information desk flavor worthy of Ginza, customers can enjoy Boucheron Elevators Global Floor Items Ginza Style comparing and selecting items. Harumi-dori entrance Flower entrance Ginza Style (Japan filter) Message Main brands : Balenciaga, Tod's, DISCORD and others Flower 10F Baby and Children’s Wear・Goods Mon Cheri Ma Cherie ○ ■Ginza Style (Japan filter) 7F Household and Interior goods etc. [NEW] Japan Collection ○ “Handbag Japan Selection” 1F East Jewelry 6F Men’s Wear Creativo ○ We have assembled Japanese brands and will convey Japanese technologies and designs 5F Men’s Wear [NEW] GINZA Closet [NEW] GINZA Atelier ○ Trend-setting prestige jewelry floor through made-to-order and demonstrations. [NEW] Japan Tailor containing world-class products M5F Ladies’ Wear [NEW] Mixury ○ ■Ginza Style “Fashion Items” Jewelry We have added costume and hair accessories ■ 4F Ladies’ Wear [NEW] 4th of GINZA ○ Prestige jewelry from around the world is compactly assembled on a single floor. Let us to our conventional lineup of seasonal show you Global Jewelry World, which realizes a stress-free and pleasant shopping space. 3F Ladies’ Wear NEW YORK RUNWAY ○ miscellany and daily gifts. Main brands : Tasaki, Tiffany, Van Cleef & Arpels, BVLGARI, Chopard and others. 2F Ladies’ Shoes ○ Costume accessories are deployed via five brands. We will establish promotion space ■Accessories 1F Ladies’ Accessories Le PLAYCE Fashion Items [NEW] Handbag Japan Selection ○ for displaying the latest brands and items in We have realized a carefully selected brand lineup B1F Cosmetics [NEW] Japan Beauty Select ○ weekly cycles. Hair accessories comprise and items that are ideal for bridal occasions. B2F Foods three brands. Providing an environment Through assigning jewelry concierges who are well versed in bridal occasions, we provide B3F Foods conducive to trying out Ginza Style, we will propose trend-setting hair arrangements. supreme services that are worthy of Ginza. ※The B2 and B3 food floors are scheduled to undergo remodeling in fiscal 2016.
※Brands written in ■ colored letters are new brands. 7 8 Floor Configuration Floor Guide
Higashi-ginza Station side (Foreign Customers’ B1F Cosmetics Guest Lounge) 13 9/16 events Basement cosmetics entrance Clinique Cle de Peau Restaurants Cosmetics World Floor ACSEINE Beaute OPEN IBIZA KOSÉ Clarins 12 Pola Ginza for women who Albion est Givenchy La Prairie Guerlain Estée Sisley Albion Lancôme Shiseido SK-II Restaurants Lauder CHANEL De La Mer Higashi-ginza Station side Cosmetics want to be beautiful Cosmetic 11 Laura shu uemura Information Down Mercier Up Jo Malone JILL STUART Covermark Kanebo CHICCA Ginza-dori side Ginza Cosmetic World – boasting the Ladurée HACCI Baby and Children’s Escalators largest number of brands in Ginza. RMK Angejouer A・D・A Misty Ginza-dori side Wear・Goods 10 Global Down THREE Dior M・A・C NARS ANNA SUI Paul & Joe Addiction The lineup has been further enhanced with Message Bobbi Burberry FORMA VITA Ginza Terrace Ginza Terrace Brown Total SUQQU the addition of seven brands including the Hakuhodo Cosmetics Down Fragrance Panasonic Escalators Service counter 9 9 Beauty Baggage keep counter first Burberry to open in Japan. Elevators Purchased goods handover counter Mitsukoshi Home express deliveries M CARD Up Overseas Customers Service Center counter Airport Style Airport Style At Cosmetics Information, we offer proposals Overseas deliveries Overseas Customers Service Center Hotel deliveries Duty Free Shop Duty Free Shop Airport deliveries 8 to support customers in selecting cosmetics Duty free counter 8 Overseas tourist information desk Information desk Attended foreign Elevators exchange machine Household and Interior across brands. In Global Message, we convey Sumitomo MICARD Event space Cleaning Mitsui Bank ATM ATM goods, Kimono, Gift the appeal of the trendiest cosmetics focusing 7 Salon, Bridal Salon 7 on products and events. Men’s Wear Open ceiling Ladies’ Wear 6 ■Cafe ■Eyewear M5 ■Ginza Style (Japan filter) “Japan Beauty Select” ■Fragrance ■Gift Certificates Men’s Wear We have assembled 13 brands comprising Japanese brands, One of the popular cosmetic items at Mitsukoshi Ginza Store 5 brands that use Japanese technology, and brands by Japanese Approximately 20 brands are introduced in the deployment Ladies’ Wear Ladies’ Wear 4 makeup artists. space that has been doubled in size. Expert staff members 4 ■Cafe Main brands : JILL STUART, Paul & Joe, KIKKA, Panasonic Beauty, etc. introduce the best lineup of products in Ginza area. 3 Ladies’ Wear Ladies’ Wear 3 Ladies’ Shoes Watches ●Harumi-dori ■Cafe Passage F West Ladies’ Accessories 2 M2 entrance 1 PASSAGE ●Flower Balenciaga Tod's ●Lion entrance Ladies’ Accessories Jewelry and entrance 8/12 ●Ginza-dori Accessories ●Mihara-dori entrance 1 ■Flowers 1 entrance The floor with the 9/9 Saint Laurent OPEN Gucci ●Subway OPEN entrance trendiest miscellaneous ●Basement Cosmetics Cosmetics ●Basement Handbags ■ Ginza-dori entrance Céline cosmetics Foreign Customers’ Higashi-ginza Prada entrance B1 Service Center B1 entrance goods worthy of Ginza
Under works Down Higashi-ginza Station side Foods Food We will propose miscellaneous Ginza-esque Umbrellas Sticks Up Bottega Global Veneta Message Women’s Small Tiffany women’s items available only in Ginza in an Leather Ginza Style Escalators Ginza-dori side B2 B2 Mihara-dori entrance Accessories Fashion Items Passage Information desk Costume Handkerchiefs Up environment for easy comparison purchasing Accessories Foods Bike parking area Sunglasses・Belts・ Jewelry
Accessories Chopard Elevators to the adult women who gather in Ginza. Gloves・Neckwear・ Ponte Vecchio Festaria FRED Van Cleef & Arpels B3 B3 Hair Vendome Aoyama NIESSING Headwear Accessories 4℃ AHKAH ROYAL ASSCHER Escalators MAUBOUSSIN Tasaki Handbags Jewelry Parking area ■ Shopping Concierge Damiani B4 26 different brands are deployed over two zones. advisors Down BVLGARI
Chaumet By boosting our lineup with international Information desk flavor worthy of Ginza, customers can enjoy Boucheron Elevators Global Floor Items Ginza Style comparing and selecting items. Harumi-dori entrance Flower entrance Ginza Style (Japan filter) Message Main brands : Balenciaga, Tod's, DISCORD and others Flower 10F Baby and Children’s Wear・Goods Mon Cheri Ma Cherie ○ ■Ginza Style (Japan filter) 7F Household and Interior goods etc. [NEW] Japan Collection ○ “Handbag Japan Selection” 1F East Jewelry 6F Men’s Wear Creativo ○ We have assembled Japanese brands and will convey Japanese technologies and designs 5F Men’s Wear [NEW] GINZA Closet [NEW] GINZA Atelier ○ Trend-setting prestige jewelry floor through made-to-order and demonstrations. [NEW] Japan Tailor containing world-class products M5F Ladies’ Wear [NEW] Mixury ○ ■Ginza Style “Fashion Items” Jewelry We have added costume and hair accessories ■ 4F Ladies’ Wear [NEW] 4th of GINZA ○ Prestige jewelry from around the world is compactly assembled on a single floor. Let us to our conventional lineup of seasonal show you Global Jewelry World, which realizes a stress-free and pleasant shopping space. 3F Ladies’ Wear NEW YORK RUNWAY ○ miscellany and daily gifts. Main brands : Tasaki, Tiffany, Van Cleef & Arpels, BVLGARI, Chopard and others. 2F Ladies’ Shoes ○ Costume accessories are deployed via five brands. We will establish promotion space ■Accessories 1F Ladies’ Accessories Le PLAYCE Fashion Items [NEW] Handbag Japan Selection ○ for displaying the latest brands and items in We have realized a carefully selected brand lineup B1F Cosmetics [NEW] Japan Beauty Select ○ weekly cycles. Hair accessories comprise and items that are ideal for bridal occasions. B2F Foods three brands. Providing an environment Through assigning jewelry concierges who are well versed in bridal occasions, we provide B3F Foods conducive to trying out Ginza Style, we will propose trend-setting hair arrangements. supreme services that are worthy of Ginza. ※The B2 and B3 food floors are scheduled to undergo remodeling in fiscal 2016.
※Brands written in ■ colored letters are new brands. 7 8 ※Opening day is different for each shop. ※Opening day is different for each shop.
F Ladies’ Shoes and Leg Fashion F Ladies’ Wear INTERNATIONAL Mode 2 Sports & GINZA 4 Valentino Walking Shoes Select 9/16
Shoes and Bag Shoes Cosme OPEN The floor that offers Ladies’ Repairs (Shoe Care Goods) In a pleasant environment, Alexander Alexander Comme des Garçons McQueen Wang Salvatore Women’s Shoes Franck Higashi-ginza Station side shoes and leg fashion from Ferragamo CVSTOS this floor proposes the 9/23
Ginza-dori side Global Muller Marni Message Tod’s Stylish MSGM OPEN prestige to daily use items Comfort trendiest world-renowned KENZO
Down Sergio Rossi Down COMME des Proenza Schouler Up Domestic GARCONS CARVEN 3.1 Phillip Lim Maison Margiela Harrods Roger Watches POCKET Dries Van Noten The Plantation Rooms We realize a lineup of a wide range of shoe Prada Dubuis Escalators Open ceiling Timepieces international modes.
Women’s Socks Promotion Higashi-ginza Station side brands offering products from prestige to IWC Moschino CHANEL Escalators Céline BLUMARINE
Imported Assembling international brands that Down Blugirl Panerai Jaeger- Up Ginza Style daily use items. Together with shoes, we Watches Global M Missoni LeCoultre Watch & Ginza-dori side Message 4th of GINZA Up Clock Clinic drive global trends, this floor offers you Paola Frani Escalators MAURIZIO PECORARO Max Mara offer a wide range of leg fashions that will Jewelry repairs Hublot and reforming a luxurious environment of Ginza-esque. Givenchy Elevators Down Sakai STELLA McCARTNEY let glam up your feet and legs. Rolex and you can enjoy refined services in a Balenciaga Saint Laurent As sneakers become increasingly popular, Ladurée Elevators stress-free, pleasant atmosphere. Reform Salon Burberry we have established a sneaker zone for Atelier Longhouse 9/9 Elevators Escalators Bottega Veneta responding to diverse needs. We have a OPEN Up selection of sneakers comprising four Main brands : Burberry, Saint Laurent, F Watches Comme des Garçons, Maison Margiela, Sacai, etc. brands including Spring Coat and MUNICH M2 Gucci Elevators that offer the sense of classy, high quality ■Ginza Style “4th of GINZA” and comfort. classy feeling, sophistication A luxury watch world The Select and Edit offering the and comfort. In the Global Message, we brands from around the world in will introduce the latest trends and also that proposes world diverse styling. implement campaigns “made-to-order prestige brands and the The shop’s name “4th of GINZA” derives campaigns of” high-end brands. trendiest creations from “Ginza 4-chome” and signifies the center of Ginza that links Japan to the rest ■GINZA Pumps Variation In addition to prestige brands, we have of the world. We offers an international We propose “pumps” as dress code items that symbolize Ginza, with the key assembled a high-sensitivity lineup of and high-sensitivity lineup of merchandise concept being “Ginza-esque.” original and Ginza-esque products in a new Select and Edit section. as it’s worthy of the shop name. New services Personal Footwear Counseling (free) 【 】 Main brands : HYKE, ACNE STUDIOS, N°21, etc. We make a digital record of your feet using a 3D foot shape measuring Main brands : Panerai, Roger Dubuis, Hublot, machine, and 15 footwear counselors propose the ideal shoes for you out of Franck Muller, Rolex, IWC, Jaeger-LeCoultre, etc. the products on display.
3F Ladies’ Wear TOKYO Mode
Polo DOLLY GIRL Paul Smith Ralph Lauren BY ANNA SUI 9/16 GINZA Dress-up Salon Made to Measure Ordered Shirts Formal Wear The floor that offers the Durban・Aquascutum New Yorker・Brooks Brothers Womenswear Repair Counter OPEN latest TOKYO brands to DOUBLE STANDARD F Ladies’ Wear GINZA Contemporary 9/30 CLOTHING M5 Ginza Style Paul Smith OPEN Le PLAYCE ENFÖLD DES PRÉS Higashi-ginza Station side captivate adults from all Ginza Style GINZA Closet Suits・Neckties・Shirts Mitsukoshi M CARD counter NEW YORK RUNWAY MI Tomonokai Gift vouchers Kate Spade The floor that offers Ginza contemporary Polo Ralph Lauren Ginza-dori side Ginza Style MICARD Higashi-ginza Station side New York ATM over the world TULLY'S COFFEE NEW YORK RUNWAY Global Up
Down Theory Diane von Up Message styles for sophisticated adults Furstenberg Ginza-dori side Theory Down Joseph
We will introduce the one-of-a-kind, evolving Men’s Shoes Up Luxe Escalators Global Message TORY BURCH We thoroughly explore and propose “beautiful clothing appearance” for Grooming INDIVI Up Lingerie Precious TOKYO fashions via the latest creations and styling. rag & bone MARC BY MARC JACOBS MID Ginza Escalators Open ceiling Superior Closet & Mix See By Chloé Natural adult women who seek refined beauty. This floor is not just for followingIntimate Global MM⑥ Foundation Beauty Message Up Leather Accessories Men’sand Belts BagsTravel Goods ADORE Main brands : BLUE LABEL CRESTBRIDGE, MM⑥, MACKINTOSH trends but rather finding special refined items for yourself. 6F PHILOSOPHY Elevators Escalators Elevators BEIGE MID Ginza, ENFÖLD, TOMORROWLAND BLUE LABEL Aquascutum Ginza Style CRESTBRIDGE WHITE LABEL Mixury Formal Salon Down Shoe Repairs Escalators Elevators MACKINTOSH Black Formal Main brands : MACKINTOSH LONDON, Tae Ashida, LANVIN COLLECTION, Theory Luxe, etc. (5F 8F) Color Formal Fontaine Sybilla LONDON ■Ginza Style “Le PLAYCE” GINZA Gentleman’s Lounge Hi-net Down Stationery Cigars and Smoking Utensils Cameras Headwear and Umbrellas Barber Shoeshine Based on the key concepts of “Born in TOMORROWLAND Ginza Style “Mixury” EPOCA Elevators ■
Tokyo, Out of Tokyo,” this Select and The Select and Edit shop provides GINZA contemporary styles at the Tae Ashida LEILIAN LANVIN Elevators COLLECTION Edit shop offers the newest Tokyo comfy salon environment with superior quality and refinement in modes and hippest Tokyo things, styles and communication. We have established “Japan Communication Stage” as fashion , for the sophisticated women who take Ginza as her own ground. a space for presenting the ideas of designers. This will be a new style features that appeals to customers’ senses. High-sensitivity selected brands and masterpieces are assembled from
Main brands : FACETASM, TARO HORIUCHI, TOGA Japan and around the world.
■Ginza Style "NEW YORK RUNWAY" This Select and Edit shop will offer the latest trends from Japan and overseas with unique Tokyo styling. We will arrange and offer the highest sensitivity and quality brands and items in the trendiest Tokyo modes based on three tastes, i.e. NY (elegance), LA (relax casual) and Brooklyn (sporty).
※Brands written in ■ colored letters are new brands. ※Brands written in ■ colored letters are new brands. 9 10 ※Opening day is different for each shop. ※Opening day is different for each shop.
F Ladies’ Shoes and Leg Fashion F Ladies’ Wear INTERNATIONAL Mode 2 Sports & GINZA 4 Valentino Walking Shoes Select 9/16
Shoes and Bag Shoes Cosme OPEN The floor that offers Ladies’ Repairs (Shoe Care Goods) In a pleasant environment, Alexander Alexander Comme des Garçons McQueen Wang Salvatore Women’s Shoes Franck Higashi-ginza Station side shoes and leg fashion from Ferragamo CVSTOS this floor proposes the 9/23
Ginza-dori side Global Muller Marni Message Tod’s Stylish MSGM OPEN prestige to daily use items Comfort trendiest world-renowned KENZO
Down Sergio Rossi Down COMME des Proenza Schouler Up Domestic GARCONS CARVEN 3.1 Phillip Lim Maison Margiela Harrods Roger Watches POCKET Dries Van Noten The Plantation Rooms We realize a lineup of a wide range of shoe Prada Dubuis Escalators Open ceiling Timepieces international modes.
Women’s Socks Promotion Higashi-ginza Station side brands offering products from prestige to IWC Moschino CHANEL Escalators Céline BLUMARINE
Imported Assembling international brands that Down Blugirl Panerai Jaeger- Up Ginza Style daily use items. Together with shoes, we Watches Global M Missoni LeCoultre Watch & Ginza-dori side Message 4th of GINZA Up Clock Clinic drive global trends, this floor offers you Paola Frani Escalators MAURIZIO PECORARO Max Mara offer a wide range of leg fashions that will Jewelry repairs Hublot and reforming a luxurious environment of Ginza-esque. Givenchy Elevators Down Sakai STELLA McCARTNEY let glam up your feet and legs. Rolex and you can enjoy refined services in a Balenciaga Saint Laurent As sneakers become increasingly popular, Ladurée Elevators stress-free, pleasant atmosphere. Reform Salon Burberry we have established a sneaker zone for Atelier Longhouse 9/9 Elevators Escalators Bottega Veneta responding to diverse needs. We have a OPEN Up selection of sneakers comprising four Main brands : Burberry, Saint Laurent, F Watches Comme des Garçons, Maison Margiela, Sacai, etc. brands including Spring Coat and MUNICH M2 Gucci Elevators that offer the sense of classy, high quality ■Ginza Style “4th of GINZA” and comfort. classy feeling, sophistication A luxury watch world The Select and Edit offering the and comfort. In the Global Message, we brands from around the world in will introduce the latest trends and also that proposes world diverse styling. implement campaigns “made-to-order prestige brands and the The shop’s name “4th of GINZA” derives campaigns of” high-end brands. trendiest creations from “Ginza 4-chome” and signifies the center of Ginza that links Japan to the rest ■GINZA Pumps Variation In addition to prestige brands, we have of the world. We offers an international We propose “pumps” as dress code items that symbolize Ginza, with the key assembled a high-sensitivity lineup of and high-sensitivity lineup of merchandise concept being “Ginza-esque.” original and Ginza-esque products in a new Select and Edit section. as it’s worthy of the shop name. New services Personal Footwear Counseling (free) 【 】 Main brands : HYKE, ACNE STUDIOS, N°21, etc. We make a digital record of your feet using a 3D foot shape measuring Main brands : Panerai, Roger Dubuis, Hublot, machine, and 15 footwear counselors propose the ideal shoes for you out of Franck Muller, Rolex, IWC, Jaeger-LeCoultre, etc. the products on display.
3F Ladies’ Wear TOKYO Mode
Polo DOLLY GIRL Paul Smith Ralph Lauren BY ANNA SUI 9/16 GINZA Dress-up Salon Made to Measure Ordered Shirts Formal Wear The floor that offers the Durban・Aquascutum New Yorker・Brooks Brothers Womenswear Repair Counter OPEN latest TOKYO brands to DOUBLE STANDARD F Ladies’ Wear GINZA Contemporary 9/30 CLOTHING M5 Ginza Style Paul Smith OPEN Le PLAYCE ENFÖLD DES PRÉS Higashi-ginza Station side captivate adults from all Ginza Style GINZA Closet Suits・Neckties・Shirts Mitsukoshi M CARD counter NEW YORK RUNWAY MI Tomonokai Gift vouchers Kate Spade The floor that offers Ginza contemporary Polo Ralph Lauren Ginza-dori side Ginza Style MICARD Higashi-ginza Station side New York ATM over the world TULLY'S COFFEE NEW YORK RUNWAY Global Up
Down Theory Diane von Up Message styles for sophisticated adults Furstenberg Ginza-dori side Theory Down Joseph
We will introduce the one-of-a-kind, evolving Men’s Shoes Up Luxe Escalators Global Message TORY BURCH We thoroughly explore and propose “beautiful clothing appearance” for Grooming INDIVI Up Lingerie Precious TOKYO fashions via the latest creations and styling. rag & bone MARC BY MARC JACOBS MID Ginza Escalators Open ceiling Superior Closet & Mix See By Chloé Natural adult women who seek refined beauty. This floor is not just for followingIntimate Global MM⑥ Foundation Beauty Message Up Leather Accessories Men’sand Belts BagsTravel Goods ADORE Main brands : BLUE LABEL CRESTBRIDGE, MM⑥, MACKINTOSH trends but rather finding special refined items for yourself. 6F PHILOSOPHY Elevators Escalators Elevators BEIGE MID Ginza, ENFÖLD, TOMORROWLAND BLUE LABEL Aquascutum Ginza Style CRESTBRIDGE WHITE LABEL Mixury Formal Salon Down Shoe Repairs Escalators Elevators MACKINTOSH Black Formal Main brands : MACKINTOSH LONDON, Tae Ashida, LANVIN COLLECTION, Theory Luxe, etc. (5F 8F) Color Formal Fontaine Sybilla LONDON ■Ginza Style “Le PLAYCE” GINZA Gentleman’s Lounge Hi-net Down Stationery Cigars and Smoking Utensils Cameras Headwear and Umbrellas Barber Shoeshine Based on the key concepts of “Born in TOMORROWLAND Ginza Style “Mixury” EPOCA Elevators ■
Tokyo, Out of Tokyo,” this Select and The Select and Edit shop provides GINZA contemporary styles at the Tae Ashida LEILIAN LANVIN Elevators COLLECTION Edit shop offers the newest Tokyo comfy salon environment with superior quality and refinement in modes and hippest Tokyo things, styles and communication. We have established “Japan Communication Stage” as fashion , for the sophisticated women who take Ginza as her own ground. a space for presenting the ideas of designers. This will be a new style features that appeals to customers’ senses. High-sensitivity selected brands and masterpieces are assembled from
Main brands : FACETASM, TARO HORIUCHI, TOGA Japan and around the world.
■Ginza Style "NEW YORK RUNWAY" This Select and Edit shop will offer the latest trends from Japan and overseas with unique Tokyo styling. We will arrange and offer the highest sensitivity and quality brands and items in the trendiest Tokyo modes based on three tastes, i.e. NY (elegance), LA (relax casual) and Brooklyn (sporty).
※Brands written in ■ colored letters are new brands. ※Brands written in ■ colored letters are new brands. 9 10 5F Men’s Wear and Accessories 10/7 F Household and Interior Goods, Kimono, Gift Salon , Bridal Salon, Event Space OPEN 7 GINZA Dress-up Salon The floor that proposes active and formal Made to Measure Durban・Aquascutum Ordered Shorts New Yorker・Brooks Brothers Formal Wear Bridal Salon scenes for GINZA gentlemen Gift Salon Paul Smith Clothes Rental Salon
Higashi-ginza Station side Table 10/14 “Work time fashion for men with style.” Ginza Style Mitsukoshi M CARD counter Fabrics GINZA closet MI Tomonokai Gift vouchers OPEN Polo Ralph Lauren Remix Style Noritake Baccarat We propose classy wardrobe and appearance for business elites who are suits・Neckties・Shirts MICARD ATM Western Tableware Okura Art China Christofle Interior Design Services
Up Japanese Tableware CASSINA IXC active on the international stage. Kitchen Utensils and Richard Royal WEDGWOOD Lloyd’s Antiques Theory Luxe Miscellany Ginori Copenhagen NEED’K Down
Joseph Ginza-dori side
Men’s Shoes Up Higashi-ginza Station side
Ginza-dori side Global Grooming Message Precious Mix Slippers Open ceiling Escalators Down Up Herb Tea Global Bath Towels Intimate Global Message Japan Edition Message Interior Green Toiletries Room Ginza Style “GINZA Closet” Leather Accessories Up Relaxing Wear ■ Men’s Bags Travel Goods Fragrance and Belts ADORE Escalators 6F In addition to offer the integrally selected and edited business clothing , ties Elevators Pearl Jewelry Nightwear Down BEIGE Japan Edition Yves Delorme and shirts, our Stylist(sales staff) will discover and create “each customer’ s Ginza Style Mixury Kashwere Shoe Repairs Event Elevators Escalators Elevators Event MACKINTOSH LONDON Pillows Space preferred style” through our communication and hospitality. (5F 8F) Fontaine Sybilla Space GINZA Gentleman’s Lounge Hi-net Beds Down Gallery Escalators Stationery Elevators Main brands : FRANCO PRINZIVALLI (suits), Finamore (shirts), FRANCO BASSI (neckties), etc. (5F 8F) Barber Cigars and Smoking Utensils Bedding EPOCA Shoeshine Cameras Up Headwear and Umbrellas ■GINZA Dress-Up Salon Tae Ashida LEILIANLANVIN COLLECTION Elevators Salon De Kimono
The salon offers combinations of made-to-measure and ordered shirts and formal Event Space Elevators wear in a new style that begins with consulting on the image that the customer seeks. Main brands : NH Sartoria, Henry Poole (both made to measure), Thomas Mason (ordered shirts), etc. The floor that offers the living style of Japan and around the world globally
●Ginza Style (Japan Filter) “Japan Tailor” We convey the trendiest lifestyle from Japan and around the world through products and events. We propose refined Made-to-measure items proposed by world-class Japanese weekend lifestyle for urban dwellers. tailors in three styles, i.e. Italian, British, and American. Main brands : HIDEKI SATO, LIDTAILOR, TAILOR CAID, etc. ■Ginza Style (Japan Filter) “Japan Collection” ■GINZA Gentlemen’s Lounge The world’s top center of Japanese culture. Fusion of new Japanese editions and kimono recognized by VIPs the world over. As the “place for men with style,” we offer a new section where you “Japanese aesthetics” is the key concept. We offer products and events that highlight the trendiest in Japanese culture. will find things like stationery, cameras, smoking utensils, cigars and Deployed shops : Japan Edition, Salon de Kimono, Gallery the like and services such as barbers, shoeshine and promotion space. Japan Edition ■Ginza Style (Japan Filter) “GINZA Atelier” We propose Japanese culture and crafts endowed with In collaboration with five “Japan factory” companies , we focus on global perspectives. “color features” and propose new color ordering service of men’s ●“Interior Beauty (Spatial Aesthetics)” shoes as the key item for men’s styling. We propose fresh Japanese spatial beauty to complement modern lifestyle. In “MITATE Style,” famous personalities, authors, gallery owners and so on will be invited to propose 10/14 styles for casually enjoying “teatime” in urban condominiums. F Men’s Wear and Accessories OPEN 6 “Beauty in Objects (Mastered Aesthetics)” ● Glasses Giorgio Armani We introduce selected examples of the craftsmanship of FOX GLOBE- The floor that proposes sophisticated private UMBRELLAS TROTTER Japan’s finest artisans. We have developed products Ginza Style Creativo Valextra scenes for GINZA gentlemen LUIGI BORRELLI Borsalino Mitsukoshi M CARD counter centering on the representative Japanese traditional STONE ISLAND MI Tomonokai Gift vouchers Ginza-dori side
BRUNELLO CUCINELLI Higashi-ginza Station side “The philosophy of his private time for men of with style.” BOGLIOLI Camille MICARD ATM techniques of Ai indigo dyeing and Haku foil. JACOB COHEN Fournet International Select Tod’s “Meets the philosophy of his private time for men with style.” Shellman 5F Theory Luxe Urban Slow Life Joseph ■ Down Global Up DENHAM Bottega Veneta For the person who cherishes his own style , we propose the rich and varied Message We propose rich lifestyle that will give physical and mental release to urban HYDROGEN Open ceiling Precious Mix BLACKBARRETT Escalators lifestyle for the private time , both ceremonial and informal. Theory Global Message dwellers in their busy lives. We propose seasonal styles in Ginza-esque fashion 23KU HOMME MARGARET HOWELL Relax Casual Up ADORE
MACKINTOSH PHILOSOPHY Down based on the key words of “gathering, comfort and relaxing.” COMME des GARCONS Elevators HOMME DEUX BEIGE Ginza Style Mixury Deployed shops : Remix Style (Weekend D&K, Global Elegant), Sleeping, Bath and Relax, BLACK LABEL CRESTBRIDGE Ginza Style “Creativo” Elevators Escalators Sybilla MACKINTOSH LONDON Interior & IDS ■ (5F 8F) Fontaine At Creativo, which originally arranges products ranging from factory items to international Hi-net Down ■Gift and Bridal David Myers Cafe EPOCA top brands, we enhance dressy casual wear based on the Italian classic style. We propose total bridal productions that are worthy of Ginza. LANVIN COLLECTION Main brands : LUIGI BORRELLI, BRUNELLO CUCINELLI, etc. Tae Ashida LEILIAN Elevators Key concepts – “Present and Celebrate” We create and improve the lifetime relationship with customers based on around the “Gifts” that links to each life events. ■City Sports / City Relax Deployed shops : Gift Salon, Bridal Salon, Clothes Rental Salon We arrange and propose cosmopolitan styling suited to the diverse lifestyles of our customers based on the two themes of “City sports” and “City relax”.
Main brands : MARGARET HOWELL, DENHAM, Theory, HYDROGEN, etc.
※Brands written in ■ colored letters are new brands. 11 12 5F Men’s Wear and Accessories 10/7 F Household and Interior Goods, Kimono, Gift Salon , Bridal Salon, Event Space OPEN 7 GINZA Dress-up Salon The floor that proposes active and formal Made to Measure Durban・Aquascutum Ordered Shorts New Yorker・Brooks Brothers Formal Wear Bridal Salon scenes for GINZA gentlemen Gift Salon Paul Smith Clothes Rental Salon
Higashi-ginza Station side Table 10/14 “Work time fashion for men with style.” Ginza Style Mitsukoshi M CARD counter Fabrics GINZA closet MI Tomonokai Gift vouchers OPEN Polo Ralph Lauren Remix Style Noritake Baccarat We propose classy wardrobe and appearance for business elites who are suits・Neckties・Shirts MICARD ATM Western Tableware Okura Art China Christofle Interior Design Services
Up Japanese Tableware CASSINA IXC active on the international stage. Kitchen Utensils and Richard Royal WEDGWOOD Lloyd’s Antiques Theory Luxe Miscellany Ginori Copenhagen NEED’K Down
Joseph Ginza-dori side
Men’s Shoes Up Higashi-ginza Station side
Ginza-dori side Global Grooming Message Precious Mix Slippers Open ceiling Escalators Down Up Herb Tea Global Bath Towels Intimate Global Message Japan Edition Message Interior Green Toiletries Room Ginza Style “GINZA Closet” Leather Accessories Up Relaxing Wear ■ Men’s Bags Travel Goods Fragrance and Belts ADORE Escalators 6F In addition to offer the integrally selected and edited business clothing , ties Elevators Pearl Jewelry Nightwear Down BEIGE Japan Edition Yves Delorme and shirts, our Stylist(sales staff) will discover and create “each customer’ s Ginza Style Mixury Kashwere Shoe Repairs Event Elevators Escalators Elevators Event MACKINTOSH LONDON Pillows Space preferred style” through our communication and hospitality. (5F 8F) Fontaine Sybilla Space GINZA Gentleman’s Lounge Hi-net Beds Down Gallery Escalators Stationery Elevators Main brands : FRANCO PRINZIVALLI (suits), Finamore (shirts), FRANCO BASSI (neckties), etc. (5F 8F) Barber Cigars and Smoking Utensils Bedding EPOCA Shoeshine Cameras Up Headwear and Umbrellas ■GINZA Dress-Up Salon Tae Ashida LEILIANLANVIN COLLECTION Elevators Salon De Kimono
The salon offers combinations of made-to-measure and ordered shirts and formal Event Space Elevators wear in a new style that begins with consulting on the image that the customer seeks. Main brands : NH Sartoria, Henry Poole (both made to measure), Thomas Mason (ordered shirts), etc. The floor that offers the living style of Japan and around the world globally
●Ginza Style (Japan Filter) “Japan Tailor” We convey the trendiest lifestyle from Japan and around the world through products and events. We propose refined Made-to-measure items proposed by world-class Japanese weekend lifestyle for urban dwellers. tailors in three styles, i.e. Italian, British, and American. Main brands : HIDEKI SATO, LIDTAILOR, TAILOR CAID, etc. ■Ginza Style (Japan Filter) “Japan Collection” ■GINZA Gentlemen’s Lounge The world’s top center of Japanese culture. Fusion of new Japanese editions and kimono recognized by VIPs the world over. As the “place for men with style,” we offer a new section where you “Japanese aesthetics” is the key concept. We offer products and events that highlight the trendiest in Japanese culture. will find things like stationery, cameras, smoking utensils, cigars and Deployed shops : Japan Edition, Salon de Kimono, Gallery the like and services such as barbers, shoeshine and promotion space. Japan Edition ■Ginza Style (Japan Filter) “GINZA Atelier” We propose Japanese culture and crafts endowed with In collaboration with five “Japan factory” companies , we focus on global perspectives. “color features” and propose new color ordering service of men’s ●“Interior Beauty (Spatial Aesthetics)” shoes as the key item for men’s styling. We propose fresh Japanese spatial beauty to complement modern lifestyle. In “MITATE Style,” famous personalities, authors, gallery owners and so on will be invited to propose 10/14 styles for casually enjoying “teatime” in urban condominiums. F Men’s Wear and Accessories OPEN 6 “Beauty in Objects (Mastered Aesthetics)” ● Glasses Giorgio Armani We introduce selected examples of the craftsmanship of FOX GLOBE- The floor that proposes sophisticated private UMBRELLAS TROTTER Japan’s finest artisans. We have developed products Ginza Style Creativo Valextra scenes for GINZA gentlemen LUIGI BORRELLI Borsalino Mitsukoshi M CARD counter centering on the representative Japanese traditional STONE ISLAND MI Tomonokai Gift vouchers Ginza-dori side
BRUNELLO CUCINELLI Higashi-ginza Station side “The philosophy of his private time for men of with style.” BOGLIOLI Camille MICARD ATM techniques of Ai indigo dyeing and Haku foil. JACOB COHEN Fournet International Select Tod’s “Meets the philosophy of his private time for men with style.” Shellman 5F Theory Luxe Urban Slow Life Joseph ■ Down Global Up DENHAM Bottega Veneta For the person who cherishes his own style , we propose the rich and varied Message We propose rich lifestyle that will give physical and mental release to urban HYDROGEN Open ceiling Precious Mix BLACKBARRETT Escalators lifestyle for the private time , both ceremonial and informal. Theory Global Message dwellers in their busy lives. We propose seasonal styles in Ginza-esque fashion 23KU HOMME MARGARET HOWELL Relax Casual Up ADORE
MACKINTOSH PHILOSOPHY Down based on the key words of “gathering, comfort and relaxing.” COMME des GARCONS Elevators HOMME DEUX BEIGE Ginza Style Mixury Deployed shops : Remix Style (Weekend D&K, Global Elegant), Sleeping, Bath and Relax, BLACK LABEL CRESTBRIDGE Ginza Style “Creativo” Elevators Escalators Sybilla MACKINTOSH LONDON Interior & IDS ■ (5F 8F) Fontaine At Creativo, which originally arranges products ranging from factory items to international Hi-net Down ■Gift and Bridal David Myers Cafe EPOCA top brands, we enhance dressy casual wear based on the Italian classic style. We propose total bridal productions that are worthy of Ginza. LANVIN COLLECTION Main brands : LUIGI BORRELLI, BRUNELLO CUCINELLI, etc. Tae Ashida LEILIAN Elevators Key concepts – “Present and Celebrate” We create and improve the lifetime relationship with customers based on around the “Gifts” that links to each life events. ■City Sports / City Relax Deployed shops : Gift Salon, Bridal Salon, Clothes Rental Salon We arrange and propose cosmopolitan styling suited to the diverse lifestyles of our customers based on the two themes of “City sports” and “City relax”.
Main brands : MARGARET HOWELL, DENHAM, Theory, HYDROGEN, etc.
※Brands written in ■ colored letters are new brands. 11 12 8F Airport Style Duty Free Shop “Japan Duty Free GINZA”
Japan Duty Free GINZA will be opened during 2015 on the 8th floor of Mitsukoshi Ginza Store by Japan Duty Free ■Zone Expansion Fa-So-La Isetan Mitsukoshi Co., Ltd. – a joint venture established by the four companies of Isetan Mitsukoshi Holdings Ltd., Japan Airport Terminal Co., Ltd., Narita International Airport Corporation, and NAA Retailing Corporation.
Outline of Shops Cosmetics
Through assembling the duty free business know-how and management resources of four companies (Isetan Mitsukoshi Holdings Ltd., Japan Airport Terminal Co., Ltd., Narita International Airport Corporation, and NAA Retailing Corporation), we aim to establish a joint venture company and open an airport style duty free shop with the objectives of deploying Tasting Counter – Liquor and Cigarettes more competitive airport style duty free shops in the city in addition to conventional airport duty free shops as part of JAPAN Masterpiece promoting development of tourism, and thereby stimulating new consumption and demand among Japanese and overseas travelers leaving Japan and enhancing convenience for overseas visitors to Japan. Luxury
Concept Behind Store Launch (Philosophy) Watch 【Theme】 ～The World’s Ginza is about to become More Global, More Luxurious～ 【Target clientele】 ・International customers who seek to conduct duty free shopping in refined Japanese department stores (travelers leaving Japan from Haneda and Narita Airports) Policy direction We aim to create “a city duty free shop model like no other in the world” and to provide “a new 【 】 ・ Services pleasant and tasteful shopping experience.”
Environmental Design Concept Services ～Seeing Ginza as Mother Nature～ ■Concept Zoning Repetition ・Beauty in the repetition of pillars ・Open Space ・Producing pleasant spaces in terms of ・We aim to combine Japan’s world-renowned hospitality with cutting edge technologies. design, five senses and colors through ・The “hill” subtly connects the incorporating uniquely Japanese main building with the annex. Scheme (Method of Use) sensibilities and traditional spatial and environmental technologies and Ginza-dori side ■Duty Free Coverage And The Flow Of The Procedure techniques 【Forest】 【Sea】 Duty free targets Persons eligible ～Keywords～ Division Consumption tax Tariff Liquor tax Tobacco tax for tax exemption ・Shade and Light ・Seeing Nature 【Hill】 【City】 ・Repetition ・Framing ・Negative City duty free shop ○ ○ ○ ○ Spaces ・Transparency ・Five Senses 【Community】 (airport style duty free shop) Travelers ■Concept Flow leaving Japan Airport duty free shops ○ ○ ○ ○ ̶ Seeing Ginza Shade Light as Mother Nature ̶ (nature) (human activities) Harumi-dori side Overseas visitors leaving Japan Framing Nature Repetition Negative Spaces/ Consumption tax duty free shops in town ○ × × × (including Japanese (borrowing landscape) Transparency residents overseas)
Framing Nature Five Senses Negative Spaces/Transparency ・Seeing Ginza as ・Interactive Display by Takram ・Repetition of cubes Mother Nature To promote the latest Bare ground/Repetition of ①Purchase of goods at city ②Receiving goods inside ・ ・ ③Departure for overseas destinations ・Relationships with technology of Japan empty space duty free shops Narita and Haneda Airports the Surrounding A space with soft shadows Sea Forest Hill Community ・ Environment encased in light
MD Profile of Joint Corporation Shop Profile
・Through offering a lineup of world-class products as Japan unique, we aim to combine “the world’s high-end brands” ■Trade name : Japan Duty Free Fa-So-La ■Shop : Japan Duty Free GINZA with “Japanese values and quality.” Isetan Mitsukoshi Co., Ltd. ■Shop location : Mitsukoshi Ginza Store 8F (the entire floor) ・We will deploy zones for cosmetics, watches. luxury (fashion and jewelry), and Japan Masterpiece. ■Representative : Hyoichi Yamamoto ■Sales area : Approximately 3,300㎡ Main store address : 4-8-12 Ginza, Chuo-ku, Tokyo Store opening : during 2015 ～Zones～ ■ ■ ■Capital : 490 million yen ■Type of shop : Duty free shop (Bonded shop) Cosmetics We will display sophisticated cosmetics brands from Japan and overseas in continuous pillars in the open spaces. ≪ ≫ ■Ownership : Japan Airport Terminal Co., Ltd. 45%, ≪Watches≫ In a first for Japanese duty free shops, we will operate a Watch Maison on the concept of Isetan Mitsukoshi Holdings Ltd. 27.5%, multi-brand overseas luxury watches. NAA Retailing Corporation 27.5% ≪Luxury≫ We will display the brands that are popular in Japanese duty free shops and other debut-making trendy brands in a fresh and attractive style. ≪JAPAN Masterpiece≫ We will display traditional crafts that combine authentic Japanese techniques with uniquely Japanese materials, and new works born from modern sensibilities entitled “Japanese Values and Quality” in a refined space.
13 14 8F Airport Style Duty Free Shop “Japan Duty Free GINZA”
Japan Duty Free GINZA will be opened during 2015 on the 8th floor of Mitsukoshi Ginza Store by Japan Duty Free ■Zone Expansion Fa-So-La Isetan Mitsukoshi Co., Ltd. – a joint venture established by the four companies of Isetan Mitsukoshi Holdings Ltd., Japan Airport Terminal Co., Ltd., Narita International Airport Corporation, and NAA Retailing Corporation.
Outline of Shops Cosmetics
Through assembling the duty free business know-how and management resources of four companies (Isetan Mitsukoshi Holdings Ltd., Japan Airport Terminal Co., Ltd., Narita International Airport Corporation, and NAA Retailing Corporation), we aim to establish a joint venture company and open an airport style duty free shop with the objectives of deploying Tasting Counter – Liquor and Cigarettes more competitive airport style duty free shops in the city in addition to conventional airport duty free shops as part of JAPAN Masterpiece promoting development of tourism, and thereby stimulating new consumption and demand among Japanese and overseas travelers leaving Japan and enhancing convenience for overseas visitors to Japan. Luxury
Concept Behind Store Launch (Philosophy) Watch 【Theme】 ～The World’s Ginza is about to become More Global, More Luxurious～ 【Target clientele】 ・International customers who seek to conduct duty free shopping in refined Japanese department stores (travelers leaving Japan from Haneda and Narita Airports) Policy direction We aim to create “a city duty free shop model like no other in the world” and to provide “a new 【 】 ・ Services pleasant and tasteful shopping experience.”
Environmental Design Concept Services ～Seeing Ginza as Mother Nature～ ■Concept Zoning Repetition ・Beauty in the repetition of pillars ・Open Space ・Producing pleasant spaces in terms of ・We aim to combine Japan’s world-renowned hospitality with cutting edge technologies. design, five senses and colors through ・The “hill” subtly connects the incorporating uniquely Japanese main building with the annex. Scheme (Method of Use) sensibilities and traditional spatial and environmental technologies and Ginza-dori side ■Duty Free Coverage And The Flow Of The Procedure techniques 【Forest】 【Sea】 Duty free targets Persons eligible ～Keywords～ Division Consumption tax Tariff Liquor tax Tobacco tax for tax exemption ・Shade and Light ・Seeing Nature 【Hill】 【City】 ・Repetition ・Framing ・Negative City duty free shop ○ ○ ○ ○ Spaces ・Transparency ・Five Senses 【Community】 (airport style duty free shop) Travelers ■Concept Flow leaving Japan Airport duty free shops ○ ○ ○ ○ ̶ Seeing Ginza Shade Light as Mother Nature ̶ (nature) (human activities) Harumi-dori side Overseas visitors leaving Japan Framing Nature Repetition Negative Spaces/ Consumption tax duty free shops in town ○ × × × (including Japanese (borrowing landscape) Transparency residents overseas)
Framing Nature Five Senses Negative Spaces/Transparency ・Seeing Ginza as ・Interactive Display by Takram ・Repetition of cubes Mother Nature To promote the latest Bare ground/Repetition of ①Purchase of goods at city ②Receiving goods inside ・ ・ ③Departure for overseas destinations ・Relationships with technology of Japan empty space duty free shops Narita and Haneda Airports the Surrounding A space with soft shadows Sea Forest Hill Community ・ Environment encased in light
MD Profile of Joint Corporation Shop Profile
・Through offering a lineup of world-class products as Japan unique, we aim to combine “the world’s high-end brands” ■Trade name : Japan Duty Free Fa-So-La ■Shop : Japan Duty Free GINZA with “Japanese values and quality.” Isetan Mitsukoshi Co., Ltd. ■Shop location : Mitsukoshi Ginza Store 8F (the entire floor) ・We will deploy zones for cosmetics, watches. luxury (fashion and jewelry), and Japan Masterpiece. ■Representative : Hyoichi Yamamoto ■Sales area : Approximately 3,300㎡ Main store address : 4-8-12 Ginza, Chuo-ku, Tokyo Store opening : during 2015 ～Zones～ ■ ■ ■Capital : 490 million yen ■Type of shop : Duty free shop (Bonded shop) Cosmetics We will display sophisticated cosmetics brands from Japan and overseas in continuous pillars in the open spaces. ≪ ≫ ■Ownership : Japan Airport Terminal Co., Ltd. 45%, ≪Watches≫ In a first for Japanese duty free shops, we will operate a Watch Maison on the concept of Isetan Mitsukoshi Holdings Ltd. 27.5%, multi-brand overseas luxury watches. NAA Retailing Corporation 27.5% ≪Luxury≫ We will display the brands that are popular in Japanese duty free shops and other debut-making trendy brands in a fresh and attractive style. ≪JAPAN Masterpiece≫ We will display traditional crafts that combine authentic Japanese techniques with uniquely Japanese materials, and new works born from modern sensibilities entitled “Japanese Values and Quality” in a refined space.
13 14 Mitsukoshi Ginza Store Major Remodeling and Grand Opening
Inquiries PR, Corporate Communications Desk, General Affairs Department, Isetan Mitsukoshi Holdings Ltd. TEL:03-6205-6003 FAX:03-6205-6009