30 April 2009

week 18

From zero to hero Christoph Mainusch on RTL Televizija’s fifth anniversary

Belgium / Luxembourg Télévie 2009 collects more RTL Belgium organising than EUR 8 million the Fêtes de Wallonie

Germany United Kingdom Girls’ Day in Cologne FremantleMedia and MySpace produce Freak week 18

COVER: Montage with Christoph Mainusch, Chief Executive Officer of RTL Televizija

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“We started with ten computers and ten employees” On 30 April 2004, RTL Televizija started broadcasting on the frequency formerly owned by HTV 3. In the run-up up to the anniversary Backstage spoke to Christoph Mainusch about the first five years. Christoph Mainusch, CEO of RTL Televizija - 23 April 2009

Back in 2004, many said ‘mission impossible’, By the end of 2006, its second full year of but RTL Televizija and its programming were operation, RTL Televizija had achieved remar- established in record time. Today RTL Televizija kable results. Not only had it become the clear covers about 96 per cent of Croatia’s territory market leader in daytime and prime time broad- with its signal and has been the leader in prime casting to the vital 18 to 49 year old viewer time and all-day broadcasting almost from the group, it had also broken even financially. start. By the end of 2008 – in addition to entertain- Gerhard Zeiler, CEO of RTL Group, says ment programming – RTL Televizija had “RTL Televizija has become synonymous with secured the leading position in information entertaining, informative and innovative programmes as well. The broadcaster Croatian TV. We at RTL Group congratulate our therefore opened up correspondent centres in Croatian colleagues on building such a power- five Croatian cities, to provide the maximum ful TV channel from scratch, taking it from possible amount of up-to-date information right start-up to top speed in such a short space of from the spot. RTL Televizija achieved the time.” highest transmission and production standards with its broadcast of the World Handball Cup A successful combination of licensed program- 2009 which was the biggest sports event mes adapted for the domestic market, local in Croatia’s history. production, and foreign programmes were the key to the success of RTL Televizija. The On 30 April 2009, RTL Televizija celebrates its channel was a trendsetter from the beginning: fifth anniversary, and a success story in the with the launch of Big Brother, RTL Televizija truest sense of the word – a good time to talk sparked the success story of reality shows and with Christoph Mainusch, CEO of introduced additional innovation by setting up RTL Televizija, about the past five years. the first daily soap in Croatia: Zabranjena lju- bav. One of the world’s greatest talent shows, How did you personally experience the star- Idols, made its Croatian debut on RTL Televizija ting phase of RTL Televizija five years ago? under the name Hrvatska trazi zvijezdu. The story began in 2003 when the Croatian Parliament decided to privatise HTV 3, one of the three public channels. The consortium led

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The 21st World Handball Championship was the biggest sports event in Croatia’s history – broadcast on RTL Televizija by RTL Group was awarded the concession Apart from the programme and production after having gone through the public tender aspects, we have influenced changes in process during which it convinced the authori- Croatia’s media legislation, especially the Law ties that it had the best concept. RTL Televizija on Electronic Media. RTL Televizija is advoca- first went on air on 30 April 2004 and became ting the implementation of the EU best practice the market leader in the territory almost from with respect to advertising on the public TV day one. We started with ten computers and broadcaster, which is one of the biggest ten employees. It was quite a challenging problems of the Croatian media market, since green-field operation and certainly one of the this has placed commercial televisions in a very best experiences in my professional life. unfavourable position.

RTL was not an unknown brand since some We are very confident that the local media households already had access to the German authorities will recognise our suggestions channel RTL Television on cable or via satellite. regarding the process of digitisation. These When we took over the frequency of HTV 3, we suggestions relate mainly to the decrease of were already pre-set as channel number three advertising allowed on the public broadcaster on all remote controls when we started. That and an equal treatment of all broadcasters in helped as well. the digital world. We will follow a multi-channel strategy, whereas HTV needs to stay within its Today, RTL Televizija is one of the strongest public mandate by offering new content. and most recognised brands in Croatia. Last year we were awarded the status of a What is RTL Televizija’s general philosophy Superbrand, as one of the leading 100 brands concerning programming and formats? in Croatia. At the beginning we were perceived as an inter- national, and not as a local broadcaster. This How did the Croatian TV market develop has changed in the meantime; we have within the last five years? developed a clear positioning of the station and The TV landscape has changed significantly a strong brand. Our most recent success was since we arrived on the Croatian market. Before the broadcast of the Handball World the launch of RTL Televizija, the Croatian TV Championship which further promoted our market was dominated by the public broadcas- positive image. As the home broadcaster of ter HTV. We have set new programming trends. this sports event, for the final match we achie- Daily talk-shows, daily soaps, US series in ved the highest ratings of an individual prime time, big entertainment shows and docu programme since the beginning of ratings soaps – these are all new genres we brought measurement in Croatia in 2003. According to into the market. research conducted by the IHF and the 4 week 18 the RTL Group intranet

Sportfive agency, the World Handball Championship in Croatia was watched by as many as 293 million viewers all over the world.

Additionally, we have introduced the local versions of the most successful international formats like Big Brother, Idols, Beat the Host or Farmer wants a Wife, as well as top foreign licensed programmes. The top ten US prime time series on the market are all with RTL Televizija. Our news and magazine pro- gramme has also set new standards in the mar- ket. Last fall our news outperformed the main news of the public broadcaster in terms of Logo of the Croatian version of Idols audience share. We also introduced a new way of scheduling which was not that well developed before we came to the market.

RTL Televizija reached break-even just two years after its launch. What is the secret to your success? Creativity in programming is one side of our success, cost efficiency and a good sales concept the other. Obviously we somehow combined these three factors properly. To have succeeded in breaking even in our second full year, one year ahead of our original plan, makes us proud, especially as we are operating in a relatively small market.

How are you going to celebrate the anniversary? Last Sunday we introduced an on-air campaign to celebrate our fifth anniversary. On our birth- day on 30 April we will launch our new Antonija Blace was candidate in season one of Big Brother and corporate identity as well. All of our local shows then became one of RTL Televizija’s presenters will refer to our anniversary. Internally, we will celebrate without big parties, but with a good deal of happiness.

What was your greatest success with RTL Televizija? It was definitely the Men’s World Handball Championship and the five seasons of Big Brother. The last one in fall of 2008 took place in Thailand. Both projects were quite challen- ging for us.

What are your favourite shows on RTL Televizija? Idols and Beat the Host. These shows are currently the most talked-about.

Lorena Nosic, presenter of Farmer wants a Wife

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What are the advantages of being part of our programme brands. It has been a good test a major European entertainment company? for the additional distribution of our content at Being able to learn from each other. The TV an early stage of a digital world. Digitisation is tastes of European audiences are very similar. certainly one of the challenges ahead. Over the next couple of years the Croatian market will be A while ago, you launched RTL plus. What digitised and the viewers will be able to choose are you planning for the future? Are you between up to 32 national programmes. For us, going to build a Croatian family of channels? this means that we will need to pursue a In March 2008, RTL Televizija launched multi-channel strategy. RTL Plus, the first IPTV channel aired exclusi- vely on T-Com’s IPTV platform. It’s a second- chance viewing channel that further exploits

Croatia’s Next Top Model

The three most-watched programmes on RTL Televizija (among young viewers aged 18 to 49)

Handball World Cup Final game: France vs. Croatia – 1 February 2009 Audience share: 81.3 per cent

Big Brother, Final of the first season 26 December 2004 Audience share: 79.9 per cent

Football qualification for the European Championship England vs. Croatia – 21 November 2007 Audience share: 74.9 per cent

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Télévie 2009 gives life a chance to win! The funds collected in Télévie’s 21 years of existence have now surpassed the symbolic EUR 100 million mark, with the entire amount being turned over to scientific research in the relentless battle against cancer. The luxembourgish presenter Dan Spogen and Télévie coordinator Cécile Hemmen Belgium / Luxembourg - 28 April 2009

On Saturday evening 25 April, the 2009 edition of Télévie ended in general jubilation on RTL-TVI in Belgium and RTL Télé Lëtzebuerg in the Grand Duchy. Organised each year to collect funds for scientific research into leukaemia and cancer in children and adults, the Télévie programme in Belgium took place at Namur-Expo and at the Kirchberg studios in Luxembourg. Belgians and Luxembourgers alike rallied in numbers to add their contribu- tions to the total, with everyone performing at their own level and according to their means.

The 21st edition of Télévie ended with a new record for donation pledges and the counter proudly read EUR 8,162,543, of which EUR 1,219,767 alone came from the Grand Duchy of Luxembourg. In total, EUR Philippe Delusinne presents the total amount raised by Télévie 2009 100,713,360 were collected since 1989 and the total amount was turned over to the National Last Friday 24 April, RTL Group hosted its fifth Scientific Research Fund (FNRS). These dona- consecutive annual Télévie Challenge at the tions make it possible for a hundred scientists Group’s Corporate Centre in Luxembourg to work full time in cancer research. Kirchberg. Between noon and 20:00, staff from the Corporate Centre and some celebrity In Luxembourg, the entire team of researchers guests pedalled as hard as they could on the from the Cancer Laboratory of Molecular and training bikes in the company’s fitness centre. Cellular Biology (LBMCC) at Kirchberg Hospital, led by Dr. Marc Diederich, were there At 20:00, the Télévie Challenge was completed. to lend a hand by working at the call centre. The participants clocked up for Television viewers became emotional when 8,826 kilometres. For each kilometre Vanessa Calcagno, the local winner in Wanns completed on these fitness bikes, the company de eppes kanns (Got Talent) sang the sublime pays EUR 5.00 towards Télévie summing up to Nessun Dorma from Puccini’s celebrated opera an amount of EUR 44,130. RTL Group rounded Turandot: a highly charged moment symbolic up this sum to a final donation of EUR 50,000. of this 2009 edition of Télévie. Finally, two sponsors were giving additional EUR 1,485 (Elco) and EUR 1,188 (Sales Lentz). Last year, 400 highly motivated staff and

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friends of Télévie clocked up a grand total of 9,644 km, which converted into EUR 43,398. RTL Group then generously rounded up that figure to EUR 50,000.

Elmar Heggen, Chief Financial Officer and Head of the Corporate Centre of RTL Group, said: “Today’s worrying economic environment has in no way diminished RTL Group’s enthu- siasm for the Télévie appeal. The company took a strong social stand by pledging to fight a grand and noble cause: combating cancer and helping those suffering from the disease not to fall into despair. During the 21 years of Télévie’s existence, scientific research has achieved several major breakthroughs in the treatment of cancer. This single fact undoub- tedly provides the best possible justification for Participants of the 5th annual Télévie Challenge RTL Group’s commitment.

Romain Mannelli (left), Executive Vice President Corporate HR of Vanessa Calcagno RTL Group, and Elmar Heggen, Chief Financial Officer and Head of the Corporate Centre of RTL Group, presenting the final sum Visit:

Televie.rtlgroup.comand Télévie in a few figures: Televie.rtl.lu The chain of solidarity that characterises Télévie was put in place by RTL-TVI in Belgium in 1989 and by RTL Lëtzebuerg in 2001. Since 1989, tens of thousands of people, including TV presenters, journalists, artists, researchers and anonymous volunteers, have all played their part to raise money for research into cancer, and leukaemia in particular. The EUR 100,713,360 amassed since the launch of Télévie has enabled more than 1,200 grants to be awarded to researchers from the National Scientific Research Fund (FRS-FNRS). All that money is gone into basic and clinical research.

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Up close and personal On ‘Girls’ Day 2009’ 35 girls took a look behind the scenes of RTL Television and RTL Interactive. First impressions of RTL Television’s news studio Germany - 28 April 2009

Jürgen Lieder, Head of the central control RTL Interactive also hosted a ‘Girls’ Day’, room, began by explaining to 32 girls how RTL during which three girls from the theatre/media Television broadcasts its programmes and was class at a grammar school in Cologne got a quickly able to draw out his initially shy visitors. behind-the-scenes look at the company’s After this short introduction, Nicole Janning workings. After following the big editorial from the HR department explained the different meeting with great interest, Luzy, Lina and career paths available at Mediengruppe RTL Jennifa themselves wrote an announcement for Deutschland. The girls then received a first- RTL-Teletext. They then proceeded to the hand account from Trainees Melanie Reitzig (IT Unter uns set, where the three girls watched a specialist in systems integration) and Susanne cameraman at work. As one highlight of their Feller (image/sound media designer) of how it day, they met the remaining DSDS candidates, is to get started in the media business. They who happened to be in the Web studio for a live were eventually joined by news presenter Ulrike chat. von der Groeben, who talked about life as a sports presenter.

Finally, Jürgen Lieder took the girls on a tour of Girls’ Day is a day on which girls are the Production and Technology departments. given a chance to take a closer look at On their way through the building, the group professions which are typically domina- met moderators Ilka Eßmüller, Frauke Ludowig ted by males. It is held in many and Peter Kloeppel. Lieder led the girls on a European countries including Germany, tour of the studio, the editing, control room, Luxembourg and the , in and makeup departments and finally the some cases even on the same day RTL Aktuell editorial desk. across several countries.

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Congratulations to Laurent Blanc’s players Last Saturday the Girondins de Bordeaux, owned by Groupe M6, won the 15th League Cup in a scathing 4-0 match against Vannes. It’s the third time they win this trophy, the same number of times as the PSG team. France - 30 April 2009

On the field in the Stade de France, in an atmosphere that was highly charged but where fair play ruled, the Girondins de Bordeaux were a success in their exploit. For the first time in the history of a League Cup final, a goal was scored after just three minutes of play. The second goal followed seven minutes later and a third with the head by Yoan Gouffran shortly after. Although Vannes never gave up, the Bordeaux team remained the master of the situation. In the 29th minute, just before the break, Gourcuff scored the fourth goal of the evening, a huge advance, while the teams were returning to the dressing rooms. The second part of the match was tense but the score Laurent Blanc, Girondins de Bordeaux Coach remained unchanged.

Rest time was short-lived, however, because yesterday evening the Girondins de Bordeaux disputed a decisive League 1 match against Rennes that ended in a score of 3 to 2 for Bordeaux. Classified for the moment as num- ber 2, the Girondins have only 5 matches left to play. They have every chance to qualify for the UEFA Champions League or even to win the French Championship. In the sports press, Nicolas de Tavernost, Chairman of the Management Board of Groupe M6, said, “We took over the club in 1999 (Ed. note: June 1999, just after Bordeaux’s last championship title). We were champion then. If we could be champion again ten years later, that would be a nice shareholder’s gift.”

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A new online drama FremantleMedia and MySpace have unveiled details of an exciting new online scripted drama, entitled Freak. United Kingdom - 27 April 2009

Due to air on MySpace UK this summer, the Claire Tavernier, Senior Executive Vice format is part of a multi-territory deal that will President, FMX at FremantleMedia, said: see additional versions rolled out in the future. “While this is FMX’s first project with MySpace The UK series will launch with Red Bull and UK, FremantleMedia’s production and enterpri- Tampax as brand partners. ses divisions have already produced a number of highly successful original new media Developed by FMX, Freak will run as a thirteen- projects with MySpace in the United States, week fully interactive experience including Germany and Australia. We are delighted to be eight weeks of high-definition video drama. The partnering with them again for the UK launch official Freak MySpace profile will host two and future global roll-out of this uniquely video episodes a week, which allow the central innovative scripted series.” plot to unfold while other interactive content is made available on the characters’ own profiles.

Featuring a talented young cast, this edgy, teenage coming-of-age story will provide viewers with a completely new level of control, allowing them to be part of the creative process by choosing the music, becoming a member of the cast and helping to shape the storyline. Once the series starts the audience will also be able to interact with the characters by giving fashion, music and love advice and ultimately influence their decisions – bringing fans closer to the central characters than ever before.

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German cinema goes international Universal Pictures International will exclusively distribute UFA Cinema titles in Germany, and Switzerland. Focus Features International and UFA Cinema form strategic partnership to co-finance and distribute German films. Germany - 24 April 2009

Focus Features International (FFI), Universal Pictures International (UPI) and German film production and distribution house UFA Cinema announced a new strategic partnership between the three companies which will see UPI become the exclusive theatrical and home entertainment distributor for UFA Cinema productions in German-speaking territories. And, under a separate agreement, FFI will partner with UFA on key co-productions identified for the global marketplace. FFI will also have an option to handle international sales on selected UFA Cinema titles.

All UFA titles will be distributed theatrically by UPI in Germany, Austria and Switzerland, and on home video via Universal Pictures International Entertainment under the UFA Cinema label. A minimum of six to eight films per year is expected to flow through the deal over the next three years.

UFA Cinema’s CEO Thomas Peter Friedl says: “We are really looking forward to this new partnership with Universal Pictures. The Thomas Peter Friedl German team has already created milestones in terms of the extensive bandwidth of different genres and types of movies they’ve distributed over the years. This gives UFA a great founda- tion for the distribution of our wide portfolio of German and English language films. Universal Pictures and Focus Features International are ideal partners for us because they have such strength and expertise in the German and inter- national marketplace. Their globally minded business approach, production partnerships and filmmaker relationships worldwide make them unique amongst the US studios. We’re sure they are the right team to build our company with and are really looking forward to working with them in this new venture.”

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Highest honours Nico Hofmann, CEO of Teamworx, has won the highest honour awarded by the German federal state of Baden-Württemberg for his efforts as a writer, director and producer. Nico Hofmann Germany - 27 April 2009

On 25 April, Baden-Württemberg’s Prime Minister Günther Oettinger presented the medal “as a token of grateful appreciation for outstanding services rendered to the state of Baden-Württemberg and its population” at a ceremony held in Mannheim Castle.

Nico Hofmann, born in Heidelberg in 1959 and raised in Mannheim, is a Producer and Director of sophisticated, well-crafted films that tell extraordinary stories. Since 1995, Nico Hofmann has served as Professor and Chair of the Baden-Württemberg Film Academy’s ‘Scenic Film’ department, which he jointly established with Albrecht Ade. Baden-Württemberg’s Prime Minister Günther Oettinger (left) The Medal of Merit of the state of and Nico Hofmann Baden-Württemberg is given out by the state’s prime minister in recognition of services that enhance the common welfare, especially in the political, social, cultural and economic arena. Past recipients include the publisher Hubert Burda, Federal Minister Annette Schavan, Silvia Queen of Sweden, the former SWR Director Peter Voss, and Henry Kissinger.

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“We’ve become an institution in Belgium” The 2009 edition of the Fêtes de Wallonie, the most symbolic and popular event in Wallonia, will be organised by RTL Belgium. Philippe Delusinne Belgium - 29 April 2009

Philippe Delusinne, CEO of RTL Belgium, is about 100,000 people for its Télévie “rallye”. very pleased that his group has won the bid to It is no trivial matter that, among other things, organise the Fêtes de Wallonie. In an exclusive RTL Belgium is the structural partner of the interview with Backstage, he revealed his pride Spiroudôme, the large covered stadium, and in having won the contract. of Standard, Belgium’s French-community football team. “It’s something that is very important to us. You should know that the Fêtes de Wallonie, which For Philippe Delusinne, the awarding of the is celebrated in September, is the biggest and contract of the Fêtes de Wallonie shows true most popular event in the region and that tradi- recognition of the RTL brand name in Belgium tionally the festivities have been covered by the and what it personifies in the eyes of French public broadcaster RTBF.” In fact, the Collège speaking Belgians: “It shows us to what extent de la Ville de Namur decided last Tuesday to we represent an institution,” he confides. In entrust RTL Belgium with organising and fact, there are many events organised under promoting the Fêtes de Wallonie 2009. the unifying label of RTL. As mentioned earlier, the concept of proximity is, “a foundation stone Philippe Delusinne congratulates his team and that greatly surpasses the television and radio praises the particularly well-presented project, framework. We are involved in people’s lives as the reason for which he was selected by the much during festive and sporting events as Collège de la Ville de Namur. He will thus be during more serious events like the fight required to organise, run and ensure media against cancer, as personified by the Télévie coverage of the event, and for this multi- initiative,” concludes Philippe Delusinne. disciplinary work, RTL Belgium decided to put together their project team with IP Event. With the Fêtes de Wallonie, RTL Belgium will proudly wear the colours of its “proximity”, Once again, the concept of proximity that is which it holds so dear. And although the group “the cornerstone of our strategy,” according to has its own celebrities in the house, its only star Philippe Delusinne, has just demonstrated its remains its audience. These are not hollow validity: “RTL Belgium has a calling to reach its words, as the decision of the Collège de la Ville audiences, even when they are not in front of de Namur has proven in writing, granting their television or radio,”. The company has RTL Belgium the organisation of a event that is demonstrated this many times, notably, for so wildly adored and appreciated by the example, when the group succeeds in rallying Belgians.

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April Awards April brought a shower of awards and nominations for RTL Group companies, including Bafta TV Awards, a Romy and prizes at the Eyes & Ears Trailer Festival. The IT Crowd Luxembourg - 30 April 2009

The production company Talkback Thames The first Eyes & Ears trailer festival resulted in scored five trophies at the Digital Spy Reality six awards for RTL Television, while RTL II and TV Awards earlier this month. The X Factor N-TV won a prize each. Awards were presented alone reaped four of them: Best Reality Show, in 14 categories for the following genres: Trailer, Best Judge (Cheryl Cole), Best Moment (for the Promotional Spot, Promotion Campaign, duet by Alexandra Burke and Beyoncé) and Merchandising & Ambient Promotion, Online Most Memorable Exit. Meanwhile, Britain’s Got Promotion, Interactive Promotion and Talent won the Favourite Reality Contestant Cross-Media Campaign. RTL Television won award for the 2008 season’s winner, George prizes for its two spots promoting ‘Sports 2008’ Sampson. and Das Supertalent. Bauer sucht Frau was named Best Cross-Media Campaign and On 26 April, Talkback Thames swept up an Domino Day and 7 Zwerge won Best Promotion impressive four awards at the Bafta Television Campaign awards. A trophy also went to the Awards. The Bill won the Continuing Drama ‘mega-insert’ for 7 Zwerge as best award for the first time, beating some of the Merchandising & Ambient Promotion. RTL II UK’s most popular programmes – Eastenders, and the creative agency Opium Effect jointly Casualty and Emmerdale. The X Factor took accepted an award in the Event category, for home the Entertainment award for the third the opener for The Dome. N-TV’s 15th anniver- time, defeating The Sunday Night Project, sary campaign won the award for Best Harry Hill’s TV Burp and Talkback Thames’ own Cross-Media Campaign in News & Information. QI. The IT Crowd won the Situation Comedy award in a strong category also featuring The Fachverband Außenwerbung e.V. Outnumbered, Peep Show and The (Out-of-Home Advertising Association) hosted Inbetweeners. The Shooting of Thomas its Billboard & Media Grand Prix for the Hurndall’s Stephen Dillane won a well 16th time on 22 April, presenting awards for deserved Bafta for Best Actor after a career Most Creative Out-of-Home Advertising. spanning 24 years, beating off competition The RTL II campaign to kick off the series from Jason Issacs, Ken Stott and Ben Californication and Dexter prevailed over Whishaw. numerous contestants to win the coveted “PlakaDiva 2009” in gold and was thus judged Cameraman Holly Fink won a Romy for Best to be the year’s Best Ambient Media. Camera this year for his work on the (also award-winning) Teamworx production Mogadishu. The Romy, given out in 20 catego- ries, is regarded as one of the foremost TV awards in the German-speaking countries.

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gett eat fit rightt A Model of Excellence be for health and well-being On Tuesday 28 April 2009, RTL Group was Well-Being healthyalthy awarded the Model of Excellence prize at at RTL Group the 6th European Conference on Promoting Workplace Health in Perugia, Italy. Luxembourg - 30 April 2009

300 participants from 25 European countries In 2007, RTL Group was recognised in attended the conference, which focused on Luxembourg as a leader in acting for its lifestyle-related workplace health promotion employees’ health and well-being, winning the and addressed topics such as smoking preven- Healthy Workplace Award from the tion, healthy eating, physical activity and stress Luxembourgish Ministry of Health. management. For each category, a keynote presentation was given, followed by case studies of the Model of Excellence winners.

Romain Mannelli, Executive Vice President Corporate Human Resources, says: “I am delighted that RTL Group has received recognition for its health and well-being programme. Since 2000, we generously invested in football, volleyball and fitness facilities for staff and have undertaken numerous initiatives to promote employee health and well-being. We are proud to have received recognition for our efforts, which we see as both an incentive and an obligation to keep developing our programme in the future.”

At the awards ceremony, from the almost 1,400 companies that filled out the company’s health assessment, 100 winners were announced. Alongside RTL Group, other companies that demonstrated excellence in improving the health and well-being of their employees included: BASF (Germany), Procter & Gamble (Belgium), Unilever (), Mars (UK), Volkswagen (Germany) and Accor Services (France). Well Being Brochure

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The King of Pop returns RTL Radio France is the partner radio station for the Michael Jackson concerts in London. France - 24 April 2009

Books for the little ones For the second year in a row Fundación Antena 3 gave out 2,500 books to children in hospitals on World Book Day, 23 April. Spain - 27 April 2009

Big party in the Netherlands RTL 4 broadcasted a special edition of Ik Hou Van Holland to celebrate the country’s traditional Koninginnedag (Queen’s Day) on 29 April. The highlight of the Radio 538 Koninginnefeest on Museumplein (Museum Square) in Amsterdam will be the appearance of the candidates still in the running on The X Factor, on 30 April. Netherlands - 29 April 2009

Heading for the Philippines For the first time in the Philippines, audiences got to see FremantleMedia’s worldwide hit format Hole in the Wall – with an audience share of 28 per cent. Singapore - 29 April 2009

Season’s best ratings for Big Brother The daily update on 27 April not only achieved a market share well above the channel’s average, but also scored the best ratings since the start of the season in December 2008: 9.8 per cent in the 14 to 49 years old demographic. Germany - 29 April 2009

New and exclusive content With more than a 35 per cent advance over the second placed general-interest radio site and 2,253,000 unique visitors in March 2009, RTL.fr is once again the leader among French radio Web sites. France - 30 April 2009 17 week 18 the RTL Group intranet

People Restructuring of the Interactive management division Germany - 28 April 2009

Frank Herold (left) and Klaus Nadler (right)

IP Deutschland’s Interactive management division, newly created on 1 January 2009, has been restructured. Frank Herold, 39, now heads the sales directorate. Effective 1 May Klaus Nadler, 41, will become Director of Operations.

In addition to the regional sales offices, Herold is also responsible for project management and the new Key Account Management division. Klaus Nadler will supervise the second directo- rate. In his role as Director of Operations, the Ad Management and Product Management teams report directly to him, as do the Strategy, Acquisition and Processes divisions.

Both Directors report directly to Paul Mudter, Managing Director of IP Deutschland Interactive, who says he looks forward to wor- king closely with the two industry experts: “We’ve set ambitious goals for the Interactive division. In Frank Herold, who has already been with IP for two years and who helped shape the Online division, and the online and telecommu- nications pro Klaus Nadler, we have two experts on the team who will certainly ensure we achieve our growth targets.”

The appointment of the Directors fixes the second level of management, directly below the Managing Director.

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