Download the Mitsubishi Blueprint

Total Page:16

File Type:pdf, Size:1020Kb

Download the Mitsubishi Blueprint Mitsubishi has always been driven to be adventurous and DRIVE YOUR progressive. Since the launch of the Mitsubishi Model A, Japan’s ENGELBERG first mass-produced passenger car, we have defied the odds TOURER AMBITION time and again to make our mark globally. Over the years, our cars have taken Singaporeans on all kinds of journeys – from What happens when you combine a bold around neighbourhoods to across borders. Because whatever your vision for an electric future with our ambition or destination, there’s a Mitsubishi that’s perfect for you. boundless drive to innovate? You get the Mitsubishi Engelberg Tourer, unmasked at the 2019 Geneva Motor Show as the latest evolution of the plug-in hybrid SUV, with next-gen electrification technology and four-wheel control. Find out more: Defined by its bold retro-futuristic Imagine an energy ecosystem that MI- design, the MI-TECH was unveiled DENDO DRIVE would enable you to generate and at the Tokyo Motor Show 2019 as store energy automatically between TECH the future of off-road exploration. HOUSE your car and home – that’s the Flanked by tomorrow’s technology Mitsubishi Dendo Drive House (DDH). and sculpted for exploration, the Made possible with a bi-directional Mitsubishi MI-TECH Concept is charger, solar panels and a home the new small SUV concept car to battery, the DDH redefines the value of push your adventurous ambition. tomorrow’s automobile electrification. Discover more: Discover more: THE ECLIPSE CROSS AN SUV REINVENTED From a medley of meticulous design and sophisticated technology, comes a high-performance SUV with the stature of a leader and the off-road expertise of Mitsubishi – the Eclipse Cross. You’ll find yourself relishing a brisk driving experience, powered by the 1.5ℓ direct-injection turbocharged MIVEC engine with an 8-speed Sports Mode. No wonder the Automotive Researchers’ and Journalists’ Conference of Japan (RJC) have lauded the Eclipse Cross the 2019 RJC Car of the Year. The Eclipse Cross puts you in command, not just of Discover the Watch the RJC Register to Eclipse Cross: Car of the Year: test drive: the drive, but also of the future. Seamless connectivity features like the Smartphone Link Display Audio System (SDA) marry driver-centric interior features, bringing you state-of-the-art connectivity for the road ahead. S U V を 極 め た 走 り に、 新 た な ス タ イ ル を。 エ ク リ プ ス ク ロ ス。 Turbo Coupé SUV AFTER- SALES CARE At Cycle & Carriage, we take pride in the competence of our after-sales staff, who are fully qualified to look after your Mitsubishi vehicle. Our team is always up-to-date with the latest developments, thanks to a rigorous on-going training programme conducted by our in-house trainers, as well as trainers from the Manufacturer. With more than a century in the automotive industry, you can entrust your vehicle to us. We use the latest recommended diagnostic system, Grade A genuine parts and the right specifications of lubricants and consumables to keep your Mitsubishi vehicle running at its optimal condition. 10-YEAR ENGINE WARRANTY AND 5-YEAR UNLIMITED MILEAGE WARRANTY Drive in total comfort and security. All Mitsubishi passenger cars* will come with a 10-year engine warranty† and a 5-year unlimited mileage warranty. * Exclude electric models and commercial vehicles. † Subject to a maximum mileage of 200,000 km or 10 years, whichever comes first. Terms and conditions apply. FUEL THE MOMENTS WITH THE OUTLANDER MITS' Whether you’re a sporty and adventurous little family, or a Check it out: KIDS! diverse and offbeat large family, this best-selling 7-seater SUV Every young explorer is designed to fit everyone – and everything. We’re not just needs an Outlander to go talking about a stylishly updated facelift, we’re talking about places. But first, why not improved performance and livability, so there’s always space explore your creativity for more magical moments in the Mitsubishi Outlander. and design your own Outlander by colouring in the picture below? FUEL FUEL THE LOVE THE BOND Parents of two young children, Zalina Watch the video: Felinda and Vincent rarely get to enjoy Watch the video: and Irwan relive their honeymoon days the weekend with their daughters, on a romantic, meaningful date night. Aria and Francesca – that is, until Watch as the Outlander fuels the love this surprise. Watch as the Outlander between these two lovebirds. fuels the bond in this adorable family. FREEDOM! DO MORE WITH LESS! The Mitsubishi Attrage and Space Star were engineered to deliver the best of city driving without the high cost. Merging fuel-efficiency and practicality, these models are great for everything from daily errands to once-in-a-blue-moon getaways. The best part? They will also leave you with enough to realise, and drive, your ambition. Book a Test Drive: MITSUBISHI SHOWROOMS: 239 Alexandra Road S(159930) Tel: 6473 9722 | 22 Ubi Road 4 S(408617) Tel: 6746 3000 CORPORATE SALES: 239 Alexandra Road, Level 2 S(159930) Tel: 6470 7377 mitsubishi.sg Mitsubishi Motors Singapore Fuel Consumption: 6.6ℓ/100km (Outlander), 6.7ℓ/100km (Eclipse Cross), 4.9ℓ/100km (Attrage), 4.7ℓ/100km (Space Star) VES Banding: A2 (Attrage and Space Star), B (Eclipse Cross and Outlander).
Recommended publications
  • NISSAN Value-Up
    FY04 financial results NISSAN Value-Up April 25, 2005 President and CEO Carlos Ghosn FY04 financial results / NISSAN Value-Up April 25, 2005 Agenda FY04 sales performance FY04 financial performance FY05 outlook NISSAN 180 progress NISSAN Value-Up FY04 financial results / NISSAN Value-Up April 25, 2005 FY04 Global retail sales volume 3,400 3,388 3,200 +10.8% 1990: Record sales 3,107 3,000 3,057 2,800 2,771 2,600 Thousand units 2,633 2,597 2,400 2,530 2,200 FY99 FY00 FY01 FY02 FY03 FY04 FY04 financial results / NISSAN Value-Up April 25, 2005 FY04 Global production 3,400 3,378 3,200 +10.2% Record production 3,085 3,000 3,064 2,800 2,737 2,600 Thousand units 2,614 2,400 2,402 2,469 2,200 FY99 FY00 FY01 FY02 FY03 FY04 FY04 financial results / NISSAN Value-Up April 25, 2005 FY04 sales performance Japan Fuga 1,000 “RJC Car of the Year” 983 800 837 848 +1.4% 600 400 Thousand units Industry TIV: 5.8 million (-1.2%) March Cube 200 Nissan share: 14.6% (+0.4 point) 0 Tiida Note FY03 FY04 4 models in top 10 monthly sales ranking FY04 financial results / NISSAN Value-Up April 25, 2005 FY04 sales performance United States Frontier 1,000 1,013 +18.4% 800 859 600 Pathfinder 400 Thousand units Industry TIV: 16.9 million (+0.4%) 200 Nissan share: 6.0% (+0.9 point) Titan Altima 0 FY03 FY04 FY04 financial results / NISSAN Value-Up April 25, 2005 Infiniti sales performance 140 120 132 124 +6.5% 100 80 96 78 60 76 71 Thousand units 40 0 FY99 FY00 FY01 FY02 FY03 FY04 FY04 financial results / NISSAN Value-Up April 25, 2005 FY04 sales performance Europe 1,000 800
    [Show full text]
  • Facts & Figures 2009
    FACTS & FIGURES 2009 Mitsubishi Motors Corporation Facts & Figures is published annually to help the media, researchers and analysts concerned with the auto indus- try better understand its activities. All of us at Mitsubishi Motors hope that this publication will give all read- ers an even better understanding of the company and its products. October 2009 Public Relations Department Mitsubishi Motors Corporation MMC is on the World Wide Web at the following URL http://www.mitsubishi-motors.com/corporate/e/ Other information disclosure Annual Report 2009 Social and Environmental Report 2009 http://www.mitsubishi-motors.com/corporate/ir/irlibrary/e/index.html Mitsubishi Motors Corporate Philosophy “We are committed to providing the utmost driving pleasure and safety for our valued customers and our community. On these commitments we will never compromise. This is the Mitsubishi Motors way.” While, as a member of Mitsubishi Group, we carefully follow the Group’s “The Three Princi- ples,” we also maintain our own corporate philosophy defining our own fundamental purposes and directions that include maintaining our “Corporate Responsibility to society,” practicing “Integrity and Fairness” and promoting “International Understanding through Trade.” Contents Company Overview / Investor Information 2 Principal Management Indices 3 Subsidiaries and Affiliates 4 Net Sales, Production and Sales Volume 6 by Region Activities by Region Japan 8 North America 12 Europe 14 Asia 17 Other Regions 23 Members of the Board and Executive Officers 25 Milestones 26 Products Over the Years (Japan) 28 Notable MMC Cars 30 Major Production and Sales Models 32 Derivation of MMC Major Models Name 33 1 Company Overview / Investor Information Company Overview (As of March 31, 2009, unless specified otherwise) Name Mitsubishi Motors Corporation Established April 22,1970 Head office 33-8, Shiba 5-chome, Minato-ku, Tokyo 108-8410 Japan Number of employees Consolidated 31,905 ; Non-consolidated 12,664 Capitalization JPY 657,349 million Purposes of incorporation 1.
    [Show full text]
  • The Renault-Nissan Alliance 014 the Renault-Nissan Alliance
    The Renault-Nissan Alliance 014 The Renault-Nissan Alliance Nissan has greatly increased its global footprint and achieved dramatic economies of scale through the Renault-Nissan Alliance, a unique and highly scalable strategic partnership founded in 1999. In 2011, 8.03 million cars* were sold by the Renault-Nissan Alliance, amounting to a 10.7% global share. We are marketing vehicles under the brands of Nissan, Infiniti, Renault, Renault Samsung Motors and Dacia. * This figure includes Lada sales (AvtoVAZ of Russia). The Alliance’s Vision Although it was initially considered a unique arrangement in the late 1990s, the Alliance quickly became a model for similar partnerships in the auto industry. The Alliance itself has entered cooperative relationships with Germany’s Daimler, China’s Dongfeng Motor Corp., Russia’s AvtoVAZ and others, and it continues to prove itself as the industry’s most enduring and successful partnership. The Alliance is based on the rationale that substantial cross-shareholding investments compel each company to act in the financial interest of the other, while maintaining individual brand identities and independent corporate cultures. Renault currently has a 43.4% stake in Nissan, and Nissan holds a 15.0% stake in Renault. The cross-shareholding arrangement requires mutual trust and respect, as well as a transparent management system focused on speed, accountability and performance. > Please see our website for more information on the Renault-Nissan Alliance. http://www.nissan-global.com/EN/COMPANY/PROFILE/ALLIANCE/RENAULT01/index.html Alliance Objectives The Alliance pursues a strategy of profitable growth with three objectives: 1. To be recognized by customers as being among the best three automotive groups in the quality and value of its products and services in each region and market segment 2.
    [Show full text]
  • Mazda Sustainability Report 2018
    CONTENTS 2 Editorial Policy Highlights of the Mazda Sustainability Report 2018 3 Corporate Vision Top Message: 4 Top Message ■ Akira Marumoto, Representative Director, President and CEO of Mazda, Inspiring People through Cars Sustainable with the discusses his views on CSR and the progress of initiatives to improve Mazda’s Earth and Society brand value. ■ Details specific measures that will help achieve Mazda’s new long-term 8 Feature Story vision for technology development “Sustainable Zoom-Zoom 2030.” Mazda's “Direction of Future Frameworks” and Technologies that Enhance the Value of the Automobile Special Feature: —A compass bearing on sustainable growth and a technology ■ An interview with Kiyoshi Fujiwara, Mazda’s Representative Director and strategy for making car ownership a joyful and life-enriching Executive Vice President, regarding the “Direction of Future Frameworks,” experience— which sets a compass bearing for fundamental initiatives aimed at 14 FY March 2018 Highlights / Financial Information sustainable growth, and Mazda’s “Electrification and Connectivity Strategies” for cars that invigorate the mind and body. 15 Major Product Lineup / Top 10 Markets in Global Sales for FY March 2018 Editorial Policy 16 Corporate Profile / Global Network 17 Mazda CSR ■ This report presents Mazda’s CSR initiatives in the six areas—Customer Satisfaction, Quality, Safety, Environment, Respect for People, and Social 18 CSR Management Contributions—primarily regarding the targets and results of these 27 Stakeholder Engagement initiatives. ■ Aiming to satisfy the needs of readers, Mazda studied the editorial policy 29 Customer Satisfaction and content of this report in reference to the third party opinion and 30 Providing the Mazda Brand Experience to Customers stakeholders’ ideas and views obtained through the questionnaire survey and engagements with stakeholders.
    [Show full text]
  • Massive Changes Loom for Market
    www.autofile.co.nz DECEMBER 2019 THE TRUSTED VOICE OF THE AUTO INDUSTRY FOR MORE THAN 30 YEARS Massive changes Partnerships for loom for market over 30 years ‘Beware the Ides of March’ may be over the top, but restrictions on used imports threaten to create disruption Electric best from he used-imports industry and Demio, Honda Fit and Suzuki at the market’s lower end may be Tokyo show is gearing up for one of its Swift – will also be hit because not unable to access up to 80 per cent biggest upheavals in years all variants have ESC. of their usual stock. Tas the last phase of the electronic That’s because it only became The ESC rule will result in the p 16 stability control (ESC) rule fast mandatory for cars built in Japan model mix on car yards in New approaches. from October 2014 onwards. Zealand changing, while some March 1, 2020, is the date for Before then, it was an optional market consolidation is expected the government’s final roll-out extra in many cases, while it only as import numbers dip and Billions invested in of ESC regulations, so all affected became compulsory there for good prices jump. driverless future stock must be border-inspected in vans in November 2019. While there may be short-term Japan or on-shore in New Zealand Industry pain, there will be long-term gain by February 29 at the latest. experts predict – the safety of our fleet will be It means the end is nigh for between 40 bolstered over time with newer p 22 some popular models, such as and 60 per cent vehicles on our roads.
    [Show full text]
  • YOUR GLOBAL CRAFTSMAN STUDIO Vol.002 / SEU ESTÚDIO
    Revista de Manufatura da Mitsubishi Materials SEU BM002Z ESTÚDIO GLOBAL DE MANUFATURA Estrada para evolução Tecnologia desenvolvida ao longo de gerações MENSAGEM Escutando a voz do cliente Temos o prazer de publicar a segunda edição da com algo que supera suas expectativas. Portanto, nossa Revista de Manufatura que foi lançada em vamos continuar unindo forças para atender às abril de 2015. necessidades com estusiasmo e impressionar o Em meio ao processo de evolução contínua de tudo o cliente com o desempenho, a qualidade, a velocidade que existe no mundo, nós também temos que evoluir e o respeito além das expectativas. para acompanhar os nossos clientes e continuar Nós te convidamos a acompanhar a evolução deste contribuindo para o sucesso das suas atividades de Estúdio de Manufatura, que tem o propósito de negócios. Queremos ser um parceiro de confiança se tornar um fabricante de ferramentas capaz de do cliente, para que ele se sinta confortável em superar todas as expectativas. compartilhar suas dificuldades e para que, juntos, possamos traçar estratégias para solucionar os problemas. Dairiku Matsumoto O propósito de evolução aplica-se às ferramentas Vice-Presidente / Gerente Geral da Divisão de obviamente, mas também abrange o conteúdo e a Produção qualidade dos serviços. Cada funcionário deve ter em Advanced Materials & Tools Company mente que os clientes se beneficiam não apenas de Mitsubishi Materials Corporation um bom produto, mas também da solução adequada no momento certo. Para isso, devemos ouvir atentamente as suas necessidades e não desistir até proporcionar as melhores soluções, seja para apoiar suas iniciativas, seja para enfrentar dificuldades. O nosso desejo é “fazer de tudo para satisfazer as necessidades do cliente“ e “corresponder às suas expectativas“.
    [Show full text]
  • Misguided Teaching in the DCX-MMC Strategic Alliance (Part I)
    論 説 When NOT to Learn: Misguided Teaching in the DCX-MMC Strategic Alliance (Part I) Daniel A. Heller Keywords: DaimlerChrysler Corporation (DCX), Mitsubishi Motors Corporation (MMC), equity alliance, learning alliance, inter-firm learning, organizational capabilities, case study Special Introductory Note: At the time of the writing of this paper, MMC was dealing with its third major corporate scandal in fifteen years. The first two scandals happened in 2000 and 2004 and involved systematic cover-ups of quality issues of MMC vehicles that should have been recalled but were not. The second scandal immediately preceded the effective end of the DCX-MMC alliance, forced the company to undertake a series of major reform initiatives. Yet, in April 2016 MMC admitted again to decades of falsifying results of government-mandated fuel economy measurement tests in Japan. While it certainly does not excuse lying to the government and overstating by a reported 5-10% the listed fuel economy of some of its vehicles sold in Japan, it is important to note that the government- mandated tests themselves are rather misleading from the point of view of the consumer. In Japan, the listed fuel economy of all vehicles has generally been greatly inflated over what an actual user will experience in real-world driving conditions.1 The data in this paper’s Appendix show the fuel economy discrepancies between the posted and actual performance of MMC vehicles does not seem to have been markedly different from that of other Japanese automakers.2 Nevertheless, many have called the most recent MMC scandal an existential crisis.
    [Show full text]
  • Passenger Cars
    Passenger Cars Overall Trends cover, and the EU as a whole achieved a rate of 103.9%. 1 Introduction The increase in sales in Japan brought a slight produc- In 2014, the recovery of the European and U.S. mar- tion increase, bringing the rate to 101.1%. The vigorous kets, the ongoing, if slower, growth of the Chinese mar- U.S. market sustained high production levels, but as the ket, and the expansion of the market in ASEAN nations demand centered on SUVs, passenger car production (except Thailand), Central Europe and the Middle and dropped to 97.4% (Table 1). Near East led to worldwide sales of 60.88 million vehicles The ranking for passenger car production by manufac- in the 49 main countries, representing 103% of the previ- turing country remains unchanged from last year, with ous year. While recovery and growth in individual coun- the Hyundai Group in first place, followed by Toyota, tries were clearly affected by events such as the Ukrai- the Volkswagen Group, BMW and Daimler, in second to nian crisis and the drop in crude oil prices, the global fifth place. Honda, which increased production in Japan, market as a whole continued to grow. rose to 6th place, while Mazda, which reduced domestic In the 2014 Japanese market, last minute demand production, dropped to 7th place. Honda, Suzuki, Fuji between January and March ahead of the raising of Heavy Industries and Mitsubishi increased production in the consumption tax in April, as well as the remaining Japan, while Toyota, Mazda and Nissan reduced it, and backlog of orders in April and later, boosted sales of pas- senger cars, bringing them over 4.6 million vehicles for Table 1 Passenger car production in leading manufacturing countries the first time in eight years.
    [Show full text]
  • Notice of the 51St Ordinary General Meeting of Shareholders
    Vision Create a vibrant society by realizing the potential of mobility Mission 1. Provide new experiences for our customers with creative products and service excellence 2. Make positive contributions to the sustainable development of our society 3. Act sincerely as a trusted company 4. Enhance stakeholder value by leveraging the Alliance <MMC’s Measures on the Day of the General Meeting of Shareholders> At this time, MMC would like to offer our sincere condolences for those who have lost their lives from the novel coronavirus disease (COVID-19) and our deepest sympathies for those suffering from the disease and affected individuals, as well as those impacted by the spread of the disease. Regarding MMC’s measures for the novel coronavirus disease (COVID-19) on the day of the General Meeting of Shareholders, refer to “51st Ordinary General Meeting of Shareholders: Prevention measures for infection of the Novel Coronavirus Disease (COVID-19)” that is included with this notice. The information regarding this General Meeting of Shareholders and MMC’s measures may change depending on the spread of infections and government announcements, etc. Therefore, be sure to check MMC’s website (https://www.mitsubishimotors.com/jp/investors/stockinfo/meeting.html). 1 Note: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect or any other forms of damage arising from the translation. (Securities code: 7211) June 3, 2020 To our shareholders 1-21, Shibaura 3-chome, Minato-ku, Tokyo MITSUBISHI MOTORS CORPORATION Representative Executive Officer, CEO Takao Kato NOTICE OF THE 51ST ORDINARY GENERAL MEETING OF SHAREHOLDERS You are hereby notified of the 51st Ordinary General Meeting of Shareholders of MITSUBISHI MOTORS CORPORATION (“MMC”) to be held as described as below.
    [Show full text]
  • Annual Report 2013 CONTENTS NISSAN MOTOR COMPANY Annual Report 2013 01
    AnnuAl RepoRt 2013 ContentS NISSAN MOTOR COMPANY ANNuAl RePORT 2013 01 contents ContentS This annual report presents the results of Nissan Motor Company's business activities for fiscal 2012. It is also provides an opportunity for investors to deepen their understanding of the Nissan management Viewing this Report team. President and CEO Carlos Ghosn and other executives share their vision of Nissan's philosophy and the direction the company is heading today. this annual report is an interactive pDf. You can use the navigation tabs and buttons to access the information you need. l Section Tabs contents corporate face time management messages 02 vIsION 17 Ev TOPICs click the tabs to jump to the top page of each section. 03 MIssION 18 FIsCAL 2012 sALEs PERFORMANCE 04 kEy FIGuREs 20 FIsCAL 2013 sALEs OuTLOOk l Navigation Buttons l Link Buttons 05 Technology 21 NEW TECHNOLOGIEs IN FIsCAL 2013 go back one page Jump to linked page 06 FINANCIAL HIGHLIGHTs 22 AWARDs RECEIvED IN FIsCAL 2012 return to previously viewed page Jump to information on the web 23 FIsCAL 2012 FINANCIAL REvIEW 27 FINANCIAL sTATEMENTs go forward one page 09 MEssAGE FROM THE CEO 12 MEssAGE FROM THE COO 14 MEssAGE FROM THE CFO 30 EXECuTIvEs 31 CORPORATE GOvERNANCE ■ Financial Data ■ For further information, please contact: to obtain more detailed financial information, nissan motor co., Ltd. investor relations Department please visit our ir website. 1-1, takashima 1-chome, nishi-ku, Yokohama-shi, Kanagawa 16 ABOuT THE MID-TERM PLAN website 220-8686, Japan tel: 81 (0)45-523-5520 ■ this annual report contains forward-looking statements on fax: 81 (0)45-523-5770 nissan’s plans and targets, and related operating investment, e-mail: [email protected] product planning and production targets.
    [Show full text]
  • Fact Book 2016
    SUBARU CORPORATION Fact Book 2016 Corporate Communications Dept. SUBARU Fact book 2016 54 Corporate Information Contents ※Click title to jump to the details. Corporate Information 1 Profile 3 Aerospace Company 2 Mid-term Management Vision 4 1 Aircraft Production 31 3 Board Directors / Executive Officers 7 4 Organization 9 5 Domestic facilities 10 Industrial Products Company 6 Main Affiliates (Japan) 11 ※The Industrial Products Company will be integrated with the Subaru Automotive Business with effect from October 1, 2016. 7 Main Affiliates (Overseas) 12 1 Sales of General-Purpose Engines 32 8 Employees 13 2 Production of General-Purpose Engines 9 Facilities 14 (including on-board use) 32 3 Product Lineup 33 4 Specified dealers of Subaru products 33 Business Results 1 Consolidated Sales and Profits 15 2 Non-Consolidated Sales and Profits 16 Eco Technologies Company 34 3 Capital Expenditures, Depreciation and ※Eco Technology Company was discontinued in March R&D Expenses 16 2013. Share Information History 1 Share Information 17 1 Pre-Fuji Heavy Industries 35 2 Fuji Heavy Industries 36 NOTES: Automotive Business *The fiscal years stated in the Fact Book begin on April 1 of the previous year and end on March 31 of the year 1 Production 18 indicated. 2 Sales 20 3 Export 21 4 Brand Statement and Core Technologies 22 5 Product Lineup 25 6 Domestic sales agents 29 7 Overseas market overview 30 SUBARU Fact book 2016 2 Corporate Information 1 Profile Fuji Heavy Industries Ltd.(FHI) Name *FHI will change its company name to “SUBARU CORPORATION” with effect from April 1, 2017.
    [Show full text]
  • Expanding Applications from Electric Vehicles to Energy Storage Systems - Unique Technology Offering High Safety and High Power
    Company Profile: NEC Energy Devices, Ltd. Expanding Applications from Electric Vehicles to Energy Storage Systems - Unique Technology Offering High Safety and High Power From the electrodes of energy storage batteries mounted in the Nissan EV “Leaf” to the drive batter- ies of e-bikes and household energy storage systems, the forerunners of the new era of renewable en- ergy are taking advantage of NEC’s unique technologies Readers may already know that Nissan Motor’s EV “Leaf” became a front page topic by twice winning the Car of the Year Japan (2011-2012), and the RJC Car of the Year (2012) awards. But do you know that its key components apply products and technolo- gies of NEC? NEC Energy Devices, Ltd. is a company currently attracting attention with its manufacture of the electrodes of storage batteries mounted on the “Leaf” and the battery packs for NEC’s household energy storage system. The company spe- cializes in the battery business and is currently developing and producing laminated type manganese lithium-ion batteries. Backed by the rising needs for environmental compatibility, the company started mass-production and shipment of electrodes in 2010. Already, the Wall Street Journal has reported that the Automotive Energy Supply Corporation, to which NEC Energy Devices ships electrodes, is the world’s top shipper of lithium-ion batteries for EVs. NEC Energy Devices is planning further cost reductions and production enhancements aiming at continuing future growth. The power of the company and where such power comes from will be revealed in this report. NEC’s battery business features 20 years of history and unique NEC has been pursuing battery business by focusing on achievements compact batteries for mobile phones and digital still cameras for consumer use.
    [Show full text]