DOCSLIB.ORG

Fazer Experience – an Investment in Finnish Design and Work

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Fazer Experience – an Investment in Finnish Design and Work Fazer Experience – an investment in Finnish design and work Jouni Grönroos, CFO and Deputy CEO, Fazer Group 1 September 2017 1 31.8.2017 Company confidential © Fazer. All rights reserved Fazer in brief • Established in 1891 • International family-owned company offering quality bakery, confectionery, biscuit and grain products, as well as food and café services • Operates in eight countries and exports to around 40 markets • Net sales totalled 1.6 billion euros in 2016 • Employed 14,876 people in eight countries in end of 2016 • Operating profit before amortisation of goodwill amounted to 87.7 million euros • Operations comply with Fazer’s ethical principles which are based on the Group’s values and on the UN Global Compact 2 31.8.2017 Company confidential © Fazer. All rights reserved Fazer Group overview Fazer Bakery Fazer Food Services Net Sales: 603 M€ Fazer Group total Personnel: 7,150 Net Sales €1.6 billion Net Sales 601 M€ Brands: Fazer, Oululainen, Skogaholm, Hlebny Personnel 14,876 Personnel 5,951 Dom, Druva, Gardesis Countries: Finland, Sweden, Brands: Amica, Wip, W ilberg, Tastory, Countries: Plant bakeries in Finland, Sweden, Russia, Norway, Denmark, Fazer Russia, Latvia and Lithuania. Bakery shops in Estonia, Latvia, Lithuania Countries: Finland, Sweden, Norway, Finland and in Sweden. Denmark Fazer Cafés Fazer Confectionery Net Sales: 22 M€ Net Sales: 337 M€ Personnel: 220 Personnel: 1,109 Countries: Finland Brands: Karl Fazer, Fazer Pure Dark, Dumle, Geisha Countries: Production in Finland Fazer Mills Net Sales: 77 M€ Fazer Lifestyle Foods Personnel: 138 Established 2017 Countries: Finland and Sweden Focus on non-dairy grain products, plant- based meals and on-the-go snacking Net Sales: 2016. Personnel: 31.12.2016. 3 31.8.2017 Company confidential © Fazer. All rights reserved The cornerstones of our success FAZER Always a Little Better, Inspires to Enjoy, Feel Good about the Choice BRAND THEMES Fazer brand themes describe how we do things at Fazer and are the core of the Fazer Brand Strategy FAZER We engage l We develop l We perform BEHAVIOURS Describe how we behave and reach our targets and what we expect from our leaders and employees FAZER’S MISSION IS FAZER’S VISION IS Food with a Purpose We spark joy and well-being through MISSION It describes our purpose VISION meaningful food experiences and answers the questions "What business are we in?” and Our vision statement provides strategic direction and "What is our business for?" describes what we want to achieve in the future Customer Focus, Quality Excellence, Team Spirit FAZER VALUES Our core values form the foundation on which we perform work and conduct ourselves. The values underlie our work, how we interact with each other, and which strategies we employ to fulfil our mission ETHICAL PRINCIPLES Ethical principles guide us in our daily work 4 31.8.2017 Company confidential © Fazer. All rights reserved Strong market position basis for growth 5 31.8.2017 Company confidential © Fazer. All rights reserved Corporate responsibility Responsible offering for Fazer consists of people’s everyday well-being, sustainable use of the planet’s resources and the shared value a company creates in society. Fazer contributes by making responsible bakery, confectionery and food choices easy. 6 31.8.2017 Company confidential © Fazer. All rights reserved Fazer’s 125 year anniversary • September 2016 marked 125 years since Karl Fazer opened his French-Russian café on Helsinki’s Kluuvikatu, and Fazer celebrated this anniversary in style • The main anniversary events were arranged during the autumn • The most visible event was the opening of the Fazer Experience visitor centre on 17 September • The anniversary was visible for consumers during the Holiday Season at year-end through the concept “125 reasons to celebrate” “Remembering the birth of Fazer as a company can also fuel our future progress. Our founder’s courage and dedication to his vision is the inspiration for us to create the future we would like to see.” Christoph Vitzthum, President & CEO 7 31.8.2017 Company confidential © Fazer. All rights reserved Objectives of Fazer Experience • To create a brand experience that leads to a life-long commitment to and relationship with Fazer by creating an inspiring and educational brand experience • To welcome 150,000 visitors annually – Fazer has welcomed visitors for over 60 years – Previously, Fazer was able to accommodate some 50,000 visitors annually • A sign of trust in building the future – Fazer as a business and the operations at this site 8 31.8.2017 Company confidential © Fazer. All rights reserved The new Fazer Experience Visitor Centre offers a unique experience • The new centre, a strong investment in Finnish design in itself, gives our visitors an even more comprehensive experience of our brand and the many stories it encompasses • Offers a unique exhibition that engages all the senses • The company creates an inspirational and educational brand experience that leads to a life-long relationship with Fazer 9 31.8.2017 Company confidential © Fazer. All rights reserved The Fazer Experience Building • Forms the area’s architectonic landmark and target for international visits • Designed by the Finnish firm K2S Architects Ltd • The constructing company SRV was in charge of the construction • Construction started in 2015 • The work involved tens of builders, artisans and creative designers • Finnish materials dominate the visitor centre’s internal and external surfaces • A combination of contemporary design and traditional materials • Good cooperation with City of Vantaa • Circular economy – The heating relies on biogas produced from production waste – Solar cells provide electricity 10 31.8.2017 Company confidential © Fazer. All rights reserved Exhibition – the Fazer experience • Fazer’s visitor centre is an experience for all the senses • The exhibition is the result of the cooperation between Ateljé Sotamaa, countless Fazer employees, and many other professionals from glassblower to coder and carpenter to composer • The works change and live continuously • The entire visitor centre, including sound, furniture, items and artwork, has been especially designed for Fazer • Its foremost purpose is to arouse emotions, teach and inspire – Walk among real cocoa trees, have a robot teach you about nutrition, move around a kinetic wood of tastes, experience a virtual factory tour wearing virtual goggles, learn about the origins of chocolate, try out a career as a miller and meet Fazer employees, starting with Karl Fazer • The exhibition is accessed with a guide – The duration of a guided tour is 1 hour – Individuals and groups can book tours in advance – Tickets are also available at the entrance – Guided tours in Estonian, Russian, German and Chinese are available at request – in addition to the standard Finnish, Swedish and English 11 31.8.2017 Company confidential © Fazer. All rights reserved The experience starts in the garden • The visitor experience actually starts before one enters the building. There is an outdoor garden growing useful plants and crops that Fazer uses as raw materials – rye, oat, wheat, barley, fruit trees, berry bushes, sunflowers, rapeseed and sugar beet • This theme continues in the tropical indoor garden, crowned by a cocoa tree – The exotic fruit and spice plants thrive in the good care of a horticulturalist, in a moist and warm temperature of approximately +28°C – The inner garden brings real nature within the reach of the visitors and appeals to people in all ages 12 31.8.2017 Company confidential © Fazer. All rights reserved Programme and events are part of the experience • Fazer has been providing visitor activities for over 60 years. The new Visitor Centre allows us to offer a more memorable and educational visiting experience than ever before • At Fazer Experience, you can organise children’s birthday parties, learn the secrets of baking, get the top chefs’ best tips for your home kitchen at our cooking school, or learn the secrets of chocolate at our chocolate school • Meeting services for various events, seminars and meetings – Karl Fazer Hall (max. 180 persons) – Idea Bakery (max. 20 persons) – Food Stories 13 31.8.2017 Company confidential © Fazer. All rights reserved Fazer Café Fazerila offers taste experiences • Fazer's legacy is strongly intertwined with the café business – 17 September 2016 marked 125 years from the day Karl Fazer opened his Russian-French café on Helsinki’s Kluuvikatu • The cafés bring together taste sensations and first- class service, while delighting guests with the same high-quality products and excellent service in each location • The café is open during the visitor centre's opening hours, seven days a week. You are welcome to stop by even if you are not visiting the exhibition itself 14 31.8.2017 Company confidential © Fazer. All rights reserved The Fazer Experience Shop • The visitor centre’s shop is open to the public • Offers a wide selection of Fazer’s products and special design items – over 400 articles to bring back home or serve at parties • Fazer wants to be part of people’s celebrations and make the world taste good, every day 15 31.8.2017 Company confidential © Fazer. All rights reserved Fazer Experience – summary • Already over 100,000 visitors in 2017 (by August) • Some 60% of all visitors take the tour • 10% of the guided tours are in other languages than Finnish – 25% in the summer • The biggest group of foreign visitors is Chinese tourists – People from Germany and the US are also large visitor groups • Awarded the Trip Advisor excellent destination certificate in 2017 based on customer feedback • Feedback is constantly on an excellent level, NPS 70 • Special events all year round • The Finnish Constructional Steelwork Association granted Fazer Experience the “Steel Construction of the Year 2016” award. – According to the jury, the architectural dimension of Fazer Experience is splendid and it leans on highly skilled steel and glass work • Received the 2017 Kehäkukka recognition, which the City of Vantaa awards each year to an innovative, high-quality architectural object 16 31.8.2017 Company confidential © Fazer.
Load more

Recommended publications
  • Fazer Group's Annual Review 2019
    Fazer Group’s Annual Review 2019 Contents Year in brief � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 Core goal 1 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 37 A company on the move � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 Core goal 2 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 39 Key figures 2019, continuing operations � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �7 Core goal 3 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �41 Highlights in 2019 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8 Core goal 4: � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 44 For people � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 46 For businesses � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
    [Show full text]
  • Yearbook 07-08 1.Indb
    85 Finnish Yearbook of Population Research 43 (2007–2008), pp. 85–114 Economy, Ethnicity and International Migration. The Comparison of Finland, Hungary and Russia1 ANNIKA FORSANDER, Ph.D., Director of immigration affairs City of Helsinki, Finland PERTTU SALMENHAARA, L.Soc.Sc., Ph.D. Student, University of Helsinki ATTILA MELEGH, Ph.D., Senior researcher Demographic Research Instititute, Hungarian Central Statistical Offi ce ELENA KONDRATEVA, Ph.D., Researcher, Siberian Center for Applied Research in Economics, Russian Academy of Sciences Abstract The focus of this paper is to compare present migration situation, history, economy and migration regulation in an European Union country (Finland), and, an EU accessing country (Hungary) and a major non - EU country (Russia). Our material and methods base on literature survey, policy analysis and analysis of the existing statistics and legislation. The results show that even in the era of globalisation that is often claimed to erode states’ regulatory power over the fl ows of capital and people, some regulatory power still exists. Instead of developing their policies in accordance with the largely self-regulating migration process, according to our data, the countries sought to regain political control through reproducing economic, ethnic and national hierarchies. Keywords: Hungary, Russia, Finland, international migration, social structure, the economy, embeddeddness, migration policy Introduction The focus of this paper is to compare present migration situation, history, economy and migration regulation in an European Union country (Finland), and, at the time of analy- sis, an EU accessing country (Hungary) and a major non - EU country (Russia). 1 This paper is a revised version of a working paper with the same title (Melegh et al, 2004).
    [Show full text]
  • Transnational Finnish Mobilities: Proceedings of Finnforum XI
    Johanna Leinonen and Auvo Kostiainen (Eds.) Johanna Leinonen and Auvo Kostiainen This volume is based on a selection of papers presented at Johanna Leinonen and Auvo Kostiainen (Eds.) the conference FinnForum XI: Transnational Finnish Mobili- ties, held in Turku, Finland, in 2016. The twelve chapters dis- cuss two key issues of our time, mobility and transnational- ism, from the perspective of Finnish migration. The volume is divided into four sections. Part I, Mobile Pasts, Finland and Beyond, brings forth how Finland’s past – often imagined TRANSNATIONAL as more sedentary than today’s mobile world – was molded by various short and long-distance mobilities that occurred FINNISH MOBILITIES: both voluntarily and involuntarily. In Part II, Transnational Influences across the Atlantic, the focus is on sociocultural PROCEEDINGS OF transnationalism of Finnish migrants in the early 20th cen- tury United States. Taken together, Parts I and II show how FINNFORUM XI mobility and transnationalism are not unique features of our FINNISH MOBILITIES TRANSNATIONAL time, as scholars tend to portray them. Even before modern communication technologies and modes of transportation, migrants moved back and forth and nurtured transnational ties in various ways. Part III, Making of Contemporary Finn- ish America, examines how Finnishness is understood and maintained in North America today, focusing on the con- cepts of symbolic ethnicity and virtual villages. Part IV, Con- temporary Finnish Mobilities, centers on Finns’ present-day emigration patterns, repatriation experiences, and citizen- ship practices, illustrating how, globally speaking, Finns are privileged in their ability to be mobile and exercise transna- tionalism. Not only is the ability to move spread very uneven- ly, so is the capability to upkeep transnational connections, be they sociocultural, economic, political, or purely symbol- ic.
    [Show full text]
  • Quick and Easy Testing for a Finnish Confectionary
    CASE STUDY Quick and easy testing for a Finnish Confectinary Fazer Group, one of the largest Finnish food busy times of the year, Easter and Christmas, they may corporations, was started in 1891 by Karl Fazer, run up to five production shifts. For the Easter holiday, the son of Swiss furriers who decided to become a they make special pastel colored candies and begin confectioner. The now famous blue and gold wrapper their preparation in December of the previous year. covering Fazer™ milk chocolate first appeared in 1922. Preparation for the Christmas holidays begins in August Today, the company employs 10,000 people in Finland, when they determine how the package design will be Sweden, Denmark, Norway, the UK, and Russia with changed for the holiday season. Development for a new three factories in Finland. Chocolate is manufactured in candy takes one and a half years primarily because their Vantaa, sugar confections in Lappeenranta, and gum standard procedures, require that they must periodically and pastilles in Karikkila. check a candy’s freshness up to its intended expiration date. In addition, when various types of candies are In 1993, Fazer acquired the Chymos factory in packaged together, the moisture balance of each candy Lappeenranta which used to manufacture jam, liqueur, is monitored relative to the others in the mix. New and baby food. With 12 production lines and about products are usually introduced at the beginning of the 300 people, they produce candies over three shifts. At year, in the spring, or in the autumn. Inside the factory, they maintain a large room containing Prior to obtaining the Gallery instrument, they used liquid flavorings and colors.
    [Show full text]
  • Sanoma Magazines
    SanomaWSOY SanomaWSOY | ANNUAL REPORT ANNUAL REPORT 2004 ANNUAL REPORT 2004 The Report of the Board of Directors, detailed fi nancial statements, and associated material are published separately. Annual Report material can be ordered from Investor Relations & Group Communications via email (ir@sanomawsoy.fi ) or phone (+358 105 19 5062), and all information can be consulted at www.sanomawsoy.fi . SanomaWSOY Corporation, P.O.Box 1229, FI-00101 Helsinki, Finland. Tel. +358 105 1999, fax +358 105 19 5068, www.sanomawsoy.fi Lönnberg F.G. by: Printed Incognito Design: 552800_sw_ar_2004_kannet.indd2800_sw_ar_2004_kannet.indd 1 33.3.2005.3.2005 115:17:485:17:48 Contents 2 SanomaWSOY in brief 4 Mission, vision, values, objectives 6 Management review 8 Key fi gures 2004 10 Key events in 2004 12 Market development 14 Sanoma Magazines 20 Sanoma 24 WSOY 28 SWelcom 32 Rautakirja 36 Environment 38 Personnel 40 Corporate governance 44 Board of Directors 46 Management Group Financials 1 Key indicators 5 Board of Directors’ Report 12 Financial Statements 41 Shares and shareholders 48 Auditors’ report 49 IFRS reporting 50 Investing in SanomaWSOY SanomaWSOY » Contents 1 552800_Sanoma_VSK_FI_EN.indd2800_Sanoma_VSK_FI_EN.indd 1 77.3.2005.3.2005 112:16:512:16:51 SanomaWSOY Group • Chairman & CEO Jaakko Rauramo SanomaWSOY is the leading media group in the Nordic region operating • President & COO Hannu Syrjänen in 20 European countries. The Group comprises fi ve divisions. Sanoma • Net sales € 2 493.0 million Magazines is one of the fi ve largest magazine publishers in Europe, • Operating profi t € 239.5 million Sanoma is Finland’s leading newspaper publisher, WSOY is Finland’s largest book publisher and a signifi cant European educational publisher, SWelcom focuses on electronic media, and Rautakirja is the market leader in press distribution and specialized retailing.
    [Show full text]
  • Fazer 2020: Strong Performance in Challenging Operating Environment
    Press release Free for publishing 11 February 2021 at 7:30 am EET FAZER 2020: STRONG PERFORMANCE IN CHALLENGING OPERATING ENVIRONMENT Financial information in this press release is derived from the Fazer Group’s consolidated financial statements, which are prepared in accordance with the International Financial Reporting Standards (IFRS). The financial information in this media release is unaudited. The 2020 financial statements will be published in week 15. JANUARY-DECEMBER 2020 HIGHLIGHTS • Group net sales for continuing operations remained stable at last year’s level, 1,101.2 M€ (1,097.0) • EBITDA for continuing operations improved and totalled 117.4 M€ (111.2), 10.7% (10.1%) of net sales • Operating profit (EBIT) for continuing operations reached 51.9 M€ (49.1), 4.7% of net sales (4.5%) • The Group’s reported result for the period of 440.4 M€ includes a gain of 414.3 M€ from the sale of Fazer Food Services in January 2020 as well as the Fazer Food Services’ result for the period of January 2020 • The Group’s reported cash flow from operating activities amounted to 152.4 M€ (144.8) Key figures Continuing operations* 1-12/2020 1-12/2019 Change% Group net sales, M€ 1,101.2 1,097.0 0.4% Operating profit before depreciation and amortisation (EBITDA), M€ 117.4 111.2 5.6% EBITDA, % 10.7% 10.1% Operating profit (EBIT), M€ 51.9 49.1 5.8% Operating profit (EBIT), % 4.7% 4.5% Profit before taxes, M€ 41.8 51.6 -19.0% Profit for the period, M€ 32.6 38.9 -16.4% Nr.
    [Show full text]
  • Superbrands Finland 16 Market Fazer Group Operates in Nine Countries
    hired Russian professionals to work at his facil- Finnish bread market in 1966; at ity. He also had a hands-on approach to his the time toasters were a desired business as he himself worked in the factory wedding gift for young couples. from dawn to dusk every day. Fazer’s roots in the restaurant busi- The demand for Fazer products increased ness started in the days of the first café along with the product offering and opera- in 1891. The company started operations in tions. In September, 1897, Karl Fazer opened the restaurant business by running Restaurant industrial-scale production facilities in Kalastajatorppa in Helsinki in the 1930s. Fazer Helsinki. This paved the way for export and added catering services to the restaurant oper- already in the 19th century the company start- ations and Fazer Catering was set up in 1976. ed exporting marmalade and chocolate con- The company was renamed Amica in 1988, fectionery. The packaging proudly displayed a representing the service-oriented and friendly Market personnel are essential for growing market ‘Made in Finland’ label. staff and student restaurants. In 1993 Amica Fazer Group operates in nine countries. Its shares for the bread segment in the Baltic Exceptional taste and quality of the prod- acquired a major personnel restaurant chain home market is the entire Baltic region with Sea area. ucts were of ultimate importance to Karl Fazer. and later the two companies merged, making approx. 140 million consumers. The Group Candyking is the market leader and a fore- He also paid great attention to the wrappings, Amica the market leader in Finland.
    [Show full text]
  • Fazer Plans Increasing Efficiency of Bakery Network in Finland
    Apr 28, 2014 11:39 UTC Fazer plans increasing efficiency of bakery network in Finland Fazer has made an assessment of options to increase the efficiency of its bakery network to secure the company’s competitiveness in a changing operational environment. Fazer is considering measures to centralise the production of bakery products and, consequently, the possible closure of its Hyvinkää and Ulvila bakeries. Fazer will start collaboration negotiations which will affect 146 persons in total. Fazer is prepared to support those affected by the possible termination of employment. ʻThe market situation is challenging and consumer behaviour has changed in a significant way. We must enhance the efficiency of our operations to secure our future competitiveness,ʼ says Markus Hellström, Managing Director of Fazer Bakery Finland. Bread consumption is declining in Finland. The share of bread baked in stores is growing and that of pre-packed bread is falling. Increasing the efficiency of operations must be continued also because salary and energy costs have continued to rise and it is not possible to fully transfer the cost effects into prices. Fazer has considered different options to improve the efficiency of its bakery network. One outcome is that operations in the Hyvinkää and Ulvila bakeries may be discontinued. Fazer will start collaboration negotiations with the entire personnel of the Hyvinkää and Ulvila bakeries, affecting 146 employees in total, of which 73 in Hyvinkää and 73 in Ulvila. Fazer supports personnel in change Fazer will support those whose employment may be terminated. ʻWe want to further the employees’ possibilities of re-employment. We will liaise with the local employment administrations and with companies which need new employees, ʼ says Markus Hellström.
    [Show full text]
  • Opportunity Identification Template
    Finnish Food Offering: Confectionery Chocolate Oat SINCE EMPLOYEES SIZE HEADQUARTER www.goodiochocolate.com 2015 < 10 Small Helsinki Goodio was created on the principles of sustainability, well-being, and transparency. It's a vision to bring Nordic-inspired flavors to a chocolate brand for the global consumer. "We prize organic, nutritious ingredients, and fuse them with unique flavors, such as wild blueberry and sea buckthorn to give you a delicious one-of-a-kind treat. All our bars are made with raw cacao, which is high in antioxidants and classified as a superfood." Our chocolate is minimally processed to keep the ingredients as close to their natural state as possible. From Helsinki with love, Goodio chocolate is handmade with care. PRODUCTS 1. Chocolate SPECIALITY Raw, vegan, hand-crafted chocolate, oat chocolate Oat SINCE EMPLOYEES SIZE HEADQUARTER www.fazer.com 1891 14 000+ Large Helsinki Fazer was established in 1891 by Karl Fazer, a son of a Swiss family. Today, Fazer Group has grown into a 1.7 billion EUR international multi-business company which continues to be fully family-owned. Fazer's production is divided into four major areas: • Fazer Confectionery • Fazer Lifestyle Foods • Fazer Retail • Fazer Bakeries • Fazer Mills Today, all Fazer’s confectionary products are made in Finland and there are factories dotted around the country with chocolate production in Vantaa, sugar confectionery in Lappeenranta, and gum and pastilles in Karkkila. The most famous product among Fazer´s confectionery products is the Fazer Blue milk chocolate. Fazer exports to 50+ countries around the world (incl. Korea, Japan, China, HK, Taiwan).
    [Show full text]
  • Seinäjoki University of Applied Science THESIS ABSTRACT Faculty
    Seinäjoki University of applied science THESIS ABSTRACT Faculty: Business school Degree programmer: Degree programmer in International business Author: Xu Guanyu Title of thesis: Finnish food brand in Chinese market Supervisor: Miia koski Year: 2011 Number of pages: 71 Number of appendices:0 The purpose of the thesis is the Finnish food brand in Chinese market. The whole thesis will be divided into five chapters. The study area focuses on the Finnish food brand in Chinese market, elaborates the Finnish food brand in China, its possibility, predominance, problems, position and process. This thesis will based on analysis of different companies‘ cases, combine international marketing, international operation theoretical with the real cases; to elaborate the possibility of Finnish food industry and brand enter into Chinese marketing. The Whole thesis focuses on the Finnish food brand in Chinese market, then extended to real situation for the Finnish food brand to China. After analysis and study of Finnish brands cases, compare the advantages and disadvantages of Finnish brands for marketing; provide suggestion for entering into Chinese market method to Finnish food brand. Keyword: Finnish food brand, Chinese food market, process into Chinese market 1 Content 1. Introduction.......................................................................................................................... 5 1.1 Goal of thesis .............................................................................................................. 6 1.2 Structure
    [Show full text]
  • Karl Fazer Milk Chocolate Once Again Finland's Most Valued Brand
    Karl Fazer Milk Chocolate once again Finland’s most valued brand Karl Fazer Milk Chocolate has once again received first place in Finland’s most valued brands survey. Fazer itself placed third in the survey. Markkinointi & Mainonta magazine and Taloustutkimus run the survey every year. The survey studied how much value Finns place on 998 different brands. The 2015 top ten most valued Finnish brands are: 1. Karl Fazer Milk Chocolate 2. Fiskars 3. Fazer 4. The Hyvää Suomesta label (the Swan Flag) 5. Lego 6. Arabia 7. Iittala 8. Moccamaster 9. Abloy 10. Joutsenmerkki (Swan Label or Nordic Ecolabel) Finnish delicacies Karl Fazer Milk Chocolate is made at Fazer’s chocolate factory in Vantaa, Finland. Over 95% of Fazer’s confectionery and bakery products sold in Finland are made in Finland. Fazer has 6,500 employees in Finland. All of Fazer’s confectionery factories and its biscuit factory are in Finland: Vantaa (chocolate products and biscuits), Lappeenranta (confectionery) and Karkkila (xylitol products). Fazer has five bakeries around Finland in addition to over 40 local Fazer in-store bakeries. Fazer also has four bakery shops that sell fresh bread. Fazer has its own mill in Lahti. Fazer has over 600 restaurants and catering service locations in Finland. They include staff and student cafeterias and catering services for schools, daycare centres and care facilities. Fazer has seven Fazer Cafés in Finland in addition to the company’s birthplace, the Karl Fazer Café on Kluuvikatu in Helsinki. Further information Liisa Eerola, Director, Confectionery Communications & Group Partnerships, Fazer Group, tel. +358 44 710 8860 Fazer Group Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services.
    [Show full text]
  • Fazer Group's Annual Review 2019
    Fazer Group’s Annual Review 2019 Contents Year in brief � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 Core goal 1 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 37 A company on the move � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 Core goal 2 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 39 Key figures 2019, continuing operations � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �7 Core goal 3 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �41 Highlights in 2019 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8 Core goal 4: � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 44 For people � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 46 For businesses � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
    [Show full text]