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Canada's Leading City for Economic Growth in 2018

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Canada's Leading City for Economic Growth in 2018 ANNUAL REPORT 01 03 Canada's Leading City for Economic Growth in 2018 (CONFERENCE BOARD OF CANADA) 1st in Canada for the Ranks at the top number of the world’s most sought-after hotels 1st among smart cities (HOTELS.COM SURVEY) in Canada, 2nd in North America (EDEN STRATEGY INSTITUTE’S TOP 50 SMART CITY GOVERNMENTS) 1st in North America and 20th in the world for Canada's top city hosting international 1st in the Americas and for hosting major 15th in the world for events hosting international sporting events (GLOBAL SPORT IMPACT INDEX) (INTERNATIONAL CONGRESS AND CONVENTION ASSOCIATION’S 2017 nd meetings 2 in the world (UNION OF INTERNATIONAL ASSOCIATIONS’ COUNTRY AND CITY RANKINGS) for millennials 2018 INTERNATIONAL MEETINGS STATISTICS (NESTPICK, AN APARTMENT REPORT) RENTAL PLATFORM) 3rd in Canada 1st university city in for meetings (CVENT’S TOP North America and 4th worldwide MEETING DESTINATIONS RANKING) 1st in North America (QUACQUARELLI SYMONDS RANKING) and 10th in the world for reputation Home to one of North (REPUTATION INSTITUTE’S 2018 America’s top 10 CITY REPTRAK REPORT) airports (2018 WORLD AIRPORT SKYTRAX AWARDS) 11th in the world for food diversity with 2nd among North Home to one of 58 different types the world’s coolest of cuisine America’s top 15 cities neighbourhoods: (BOTT+CO) Little Italy for quality of life (TIME OUT) (INSTITUT DU QUÉBEC) 06 07 TABLE OF CONTENTS 10 Message from the Chairman of the Board 11 Message from the President and CEO 12 Board of Directors 14 Tourism industry performance and economic impacts 17 Tourisme Montréal’s mandate 18 Marketing, Communications and Information Technology 34 Business Sales and Convention Services 40 Public Relations, Tourist Welcome, Research and Product Development 44 Human Resources 46 Finance and Administration 50 Tourisme Montréal’s centennial anniversary 52 Tourisme Montréal’s partners 08 09 A word from A word from Philippe Sureau, Yves Lalumière, Chairman of President and Chief the Board Executive Officer Montréal is an incredible city that we all Tourisme Montréal is overseen by a love. And at Tourisme Montréal, our mission dedicated board of directors, which keeps a is to share that passion with the rest of the close eye on its major undertakings. I would world. like to extend my warmest thanks to all is expected to increase from 24,000 to of Tourisme Montréal’s employees, senior Montréal: a friendly, In 2018, Tourisme Montréal developed a more than 40,000 in the next 20 years. And officers, committee members and board of first-class destination new five-year strategic plan with some according to projections, the Americas will directors, and of course to my predecessor ambitious economic targets. But our most Montréal is a leading urban destination receive 540 million additional visitors within Raymond Bachand. Your contributions make important objective is to do everything that continued to shine in 2018, with the next 15 years, which means we can a tremendous difference for Montréal and possible to ensure that the city offers a improvements seen across all its tourism expect 4% to 5% growth in tourist numbers for Montréalers. tourist experience that is in line with the indicators. We have focused our efforts on annually. This is an opportunity that we expectations of visitors and locals alike. This Tourisme Montréal receives valuable the achievement of a common goal: to make simply cannot miss. Now more than ever, is the key to creating shared moments that support from various levels of government, the “new” Montréal a resounding success. we must be willing to pull out all the stops protect our quality of life and bring value to starting with the City of Montréal, the Buoyed by the city’s thriving economy, the and offer visitors an exceptional welcome to as many people as possible. Our industry Québec Ministry of Tourism, and Economic tourism industry is more robust than ever, our city. creates jobs for thousands of Montréalers Development Canada, as well as from as demonstrated by increased investments In closing, I would like to highlight the and accounts for a substantial portion of Canada’s Minister of Tourism, Official and job growth in the sector. And, contribution of a truly outstanding the earnings reported by local businesses. Languages and La Francophonie. Together, encouragingly, most of our source markets citizen: Raymond Bachand. The quality In addition, revenues from tourism help we are making great things happen—such contributed to this improvement. and relevance of his contributions, along fund many of the public facilities that we all as the expansion of the Palais des congrès, However, several challenges are on the with his undeniable passion for the city, enjoy. During the first year of my mandate, our iconic convention centre—and enabling horizon. We must brace for the potential has helped Tourisme Montréal reach new I gained a better appreciation of everything Montréal to shine on the world stage. impact of international political tensions. heights of success. I would also like to Tourisme Montréal does to showcase In 2019, Tourisme Montréal is celebrating its We must also strengthen Montréal’s position thank our employees and partners for their the economic importance of the tourism centennial anniversary, with the steadfast as a winter destination and find ways to dedication, loyalty and support. industry while bringing in fresh ideas and belief that Montréal is not only the gateway mitigate the effects of the city’s numerous acting as a unifying force in this ecosystem. to Québec, but it is on its way to becoming construction projects. Fortunately, these Under the direction of Yves Lalumière, the one of North America’s leading tourist challenges are offset by the tremendous Tourisme Montréal team works hard to destinations. potential of the tourism industry. The total position Montréal on various platforms to number of passenger aircraft in the world reach all our target markets. Their actions Yves Lalumière are supported by volunteer committees President and Chief Executive Officer with representatives from organizations operating in the city’s various economic Philippe Sureau sectors. Chairman of the Board 10 11 Myriam Achard David Rheault Director, Public Relations Director, Government Affairs and Tourisme and Communications Community Relations – Québec/Atlantic PHI CENTRE AIR CANADA Montréal Marie-Eve Brunet Philippe Sureau General Manager Co-founder of Transat Board of Directors FÉDÉRATION QUÉBÉCOISE DES CORPORATE DIRECTOR ORGANISMES COMMUNAUTAIRES FAMILLE Sub-Committee Members Audit Committee Bertil Fabre General Manager Claude Gilbert (chair) as of December 31, 2018 CENTRE SHERATON MONTRÉAL HÔTEL Jean-François Pouliot Johanne Marcotte Madeleine Féquière Philippe Sureau Director and Corporate Credit Chief Madeleine Féquière DOMTAR Governance and Ethics Committee Marie-Josée Neveu (chair) Claude Gilbert Eve Paré President David Rheault GILBERT STRATÉGIES INC. Marie-Eve Brunet Philippe Sureau Yves Lalumière President and CEO Human Resources Committee TOURISME MONTRÉAL Bertil Fabre (chair) Myriam Achard Johanne Marcotte Philippe Sureau Vice-President, Operations, Shopping Centres Events and Products Committee IVANHOÉ CAMBRIDGE Eve Paré (chair) Pierre Bellerose Robert Mercure Marie-Eve Brunet President and CEO Chantal Fontaine SOCIÉTÉ DU PALAIS DES CONGRÈS Adina Georgescu DE MONTRÉAL François Lacoursière Marie-Claude Leroux Marie-Josée Neveu Nathalie Maillé Partner Conventions Committee FASKEN Jean-François Pouliot (chair) Mylène Gagnon Eve Paré President and CEO Robert Mercure Raymond St-Pierre THE HOTEL ASSOCIATION OF Eve Paré GREATER MONTRÉAL Bernard Chênevert Charles Rye Jean-François Pouliot Diane Labbé General Manager Eric Hamel HOTEL OMNI MONT-ROYAL Filomena Picciano 12 Origin 2 of tourists Tourism industry visiting Montréal: On the Island of Montréal, performance and the hotel occupancy rate fell 3 percentage points to 73.3%3. OVERSEAS economic impacts 14 % The average room rate on the Island of Montréal was UNITED $185.99, which is 0.8% higher STATES than in 2017 4. 15 % QUÉBEC 51 % REST OF CANADA Montréal-Trudeau Airport Growth across 21 % welcomed 19.4 million passengers (inbound and all markets outbound), marking a 9.5% increase over 2017 5. The airport now offers direct flights to 150 destinations, Growth in international tourism including 91 overseas cities by geographic market (outside the U.S.). Montréal’s tourism industry continued its upswing According to data published by the Conference Board in 2018, still energized by the city’s 375th anniversary of Canada, the number of international tourists visiting celebrations. The city’s primary performance indicators Montréal continued to rise in 2018. The year-over-year progressed in both the business and leisure markets, variation per market was as follows: with a notable increase in international visitors. Ultimately, Montréal 25 ships from 18 cruise lines +3 % UNITED STATES welcomed 11 million tourists made a total of 82 stops The number of overseas tourists entering Québec +4,7 % OVERSEAS MARKET, INCLUDING: in 2018 (+1.9% over 2017) in Montréal, and brought climbed 4.8%. In particular, the number of tourists from out of a total of 29 million FRANCE +5 % 127,061 passengers and France—Montréal’s leading overseas market—grew visitors 1. CHINA +15 % crew members, which is 11% 5.7%, while the number of Chinese tourists soared 16.9%, UNITED KINGDOM 0 % (+12,500) more than in 2017. maintaining China’s position as the city’s second most GERMANY +6 % important overseas market, ahead of the United Kingdom. Meanwhile, inbound traffic from Mexico grew 5.1%, MEXICO +9 % 1 Définitions : confirming the vitality of this market. • Tourist: Person who has travelled outside their place of residence for at least one overnight stay or longer, but for less than a year, and who Several factors contributed to these positive results, Tourist spending totalled has used commercial or private accommodations. Montréal’s tourist offices including the addition of new direct air connections, $4.5 billion, marking a 5.1% • Day-tripper: Person who has made a round trip of at least 40 received 114,005 information which strengthen Montréal’s emerging role as an increase over 2017 2.
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