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Disability in Advertising life beyond wheels IMAGE IS EVERYTHING: Disability in Advertising newmobility.com APR 2016 $4 STAND STRONG WITH THE TEK-RMD VERTICAL MOBILITY DEVICE BETTER MOBILITY AT WORK NOW COMES WITH A VIEW Improve access to your workplace with the TEK-RMD high cabinets with unrestricted mobility. vertical mobility device from Innovations Health. The TEK allows you to traverse narrow spaces between Call, visit us online, like us on Facebook, or watch us office furniture, deal with customers and co-workers on YouTube to learn more about the revolutionary at eye level, and access work environments that are TEK-RMD, the award-winning Wijit lever drive often ill suited to wheelchair use. and braking system for manual wheelchairs, the award-winning lineup of WHILL personal mobility With its incredibly narrow width, unassisted use, devices and power wheelchairs, the easy-to-use and exceptional versatility, the TEK makes your work ERGOtrans safe transfer harness, or any of the other place more available. With the TEK you can pick up extraordinary mobility and accessibility products an object off the floor, quickly stand, and reach into available from Innovations Health. Robotic (800) 659-4548 Mobilization www.InnovationsHealth.com Device STAND STRONG WITH THE TEK-RMD VERTICAL MOBILITY DEVICE T11 paraplegic and three-time Mr. Olympia contestant Kris Dim shows off the power of upward mobility with the TEK-RMD at his new gym, Kris Dim’s Fitness Rock, in Sacramento, CA. Fitness Rock is Sacramento’s newest workout facility and has quickly become Northern California’s hot spot for serious bodybuilders. SEE US AT THE NEW YORK ABILITIES EXPO APRIL 29th - MAY 1st ErGOtrans safe transfer harness ErGOtrans Powered by safe transfer harness You’ll be amazed with all the benefits you can find in a VMI van. INTERIOR SPACE MANEUVERABILITY DOOR HEIGHT FLEXIBLE SEATING MAX HEADROOM LARGE WHEELCHAIRS LOWERED FLOOR SEATING CAPACITY COMFORT EASE OF USE RAMP WIDTH SAFETY ACCESSIBILITY INDEPENDENCE FLOOR SPACE RELIABILITY A N R L B A H D E N F I A M V L S O S U Y O Y E T S T M P T A L J L D E A H P W U Q T A M Y A M A C H A F A D B A I K R E S N A C F G B N A K N S A U N V S M T I N B O V P I N U C H O M X T I R O A T N R H I Q E X N R A I J T N U D L A R G E W H E E L C H A I R S N A W U I S N F O M H L E H G O Y A D L E R N O D U L P A L S Q O E R N B E Y O D B Z V E Y A D V E T S M T V F I P W E U C S Z E A T S M O V F I P W L M A L B H G S E M A L G U P S A L U P C A N S R O M N I F A O F D W Q A F S D T A Y E A S W E M I D C A P H O J A C N D O O R H E I G H T A B R Y R M E U H P R J M A C E N O R I T B S P F E V D X E S H M O T R A C M O T K N S P L S T O L K N P C T W I L S A G R N K U J L E F N D E H R T L I Y A N V I K Y O F E H C A B E F U A I H A S D A Z L O B S H E N P O E Y L A E P W A D Y U G A K J N A G O B Y D F H A O T W I D L P I A G L D A M A A S Y E H I R H A E S V C X A O H D A J M F P I N T E R I O R S P A C E R G M N Q E G L A S R I N S L G A C F A M C E F A L F K T M B A U M A Q D S O L A S A I H A E M X A D H S L N A I S F A N E Z O B A K H I A N C K E S J K O U D I S A C A N R A H E G A N E O K V C N A Z W S N O I T G M U C B Y A U V Y M A L U A P B F R E U W T A G B P T A N O L S O E L I J S R P I L O N E B G O C Y L A M A F E J I G E C D T R A I M A E R J U T O S D X S Y U Q O V N D A E G L M T Y A T O H T A R F M I T K T E U R N V D A S W Y V I E A H L T X T D N A G J A S E N U A M J E S T F M T A H F U W X U V S C D W U M A R N A D P F L O O R S P A C E S E N W S A J V W U E F I M L V N O C L W A H U I R E J O N D H E B O K E H S L U P I H Y Z E R T A C U M O L R F O H L M C O N B R U B L N H A E T I Y E A R D V Y L R F M A H I N Q F R E V O C S N I Y A P H B N I F H M A N E U V E R A B I L I T Y E S I Z F H P S E A T I N G C A P A C I T Y T E R F L W E S J B A L U P S U H T I M U C S O N L H A W P G O U C W R U L M D S E C I A L D H S O L M A R U E T V K N A Y A D F E H A P K I N B E N D N S O H F D A T O G F A E Y P H Y A R LEARN ABOUT THE BENEFITS OF VMI WHEELCHAIR VANS & CHECK YOUR ANSWERS ONLINE AT VMIVANS.COM/WORD-SEARCH making the world accessible SINCE 1987 vmivans.com | 855-VMI-VANS CONTENTS VOLUME 27 NUMBER 271 April 2016 life beyond wheels FEATURES 13 GLOBAL PERSPECTIVES What do Costa Rica, Croatia and Ukraine have in common? Wheelchair users fighting for visibility, reports IAN RUDER. 18 TRUE COST OF A WHEELCHAIR High-end power wheelchairs are critical for quality of life. Why are they so expensive? By BOB VOGEL. 37 STAYING FRIENDS Everything changes after a spinal cord injury, but friendships can still thrive. By STEPHANIE LOLLINO. Photo Courtesy of FacingDisability.com ACCESSING AD LAND 26 From a Kleenex tearjerker about a man and his dog to a sweet Honey Maid offering of an aunt bonding with her niece, Ad Land has never featured so many wheelchair users. ALLEN RUCKER says it’s because advertisers want real people and that means wheelchair users, too. Also, TIM GILMER catches up with one of them — Mr. Wonderful. Cover Photo by Pascal Demeester, provided courtesy of Nordstrom DEPARTMENTS 4 BULLY PULPIT 33 UNITED SPINAL NEWS 6 LETTERS 44 PARA/MEDIC 8 NEWS 46 INNOVATIONS 10 SCI LIFE 48 ERVIN 32 SPOTLIGHT 52 CRIP BUZZ JCPenney BULLY PULPIT life beyond wheels APRIL 2016 NEW MOBILITY IS THE MONTHLY MAGAZINE OF PRESIDENT & CEO: JAMES WEISMAN VICE PRESIDENT OF PUBLICATIONS: JEAN DOBBS Engineering Healing EDITORIAL The current state of wound care is undergoing EDITORIAL DIRECTOR: JEAN DOBBS changes, in part because numerous wound Potential applications are many EDITOR: TIM GILMER care materials have fallen short. Some even and exciting for this new product. MANAGING EDITOR: JOSIE BYZEK bring about negative results — drying out, SENIOR EDITOR: IAN RUDER scabbing, or maceration (where too much post-doctoral fellows Don Griffin and West- SENIOR CORRESPONDENT: BOB VOGEL moisture from a draining wound enlarges the brook Weaver, along with researchers Dino Di making travel easy for individuals with spinalEDITORIAL cord disabilitie SUBMISSIONS:s wound perimeter).
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