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MARECO INDEX BOSNIA • BH Market Monitor, publikacija koja se obajvljuje Klijenti MIB su vodeće bosanskohercegovačke - MIB D.O.O. od 1996 godine TV stanice (javni emiteri i komercijalne TV stanice) i Muhameda ef. Pandže 4b • B&H politički monitor, istraživanje se sprovodi marketinške agencije.Od 01.01.2013. godine u Bosni 71000 Sarajevo od 2006 godine i Hercegovini počinje mjerenje gledanosti TV stanica Tel: +387 33 273 970 • MIB Pharma - tržište lijekova i imidža sa najsavremenijom digitalnom opremom i sistemom Fax: +387 33 273 971 farmaceutskih kuća u BiH mjerenja. E-mail: [email protected] • MIB IT.COM - IT tehnologije i telekomunikacije u www.mib.ba BIH Mareco Index Bosnia is the leading company in • MIB-drive - automobilska industrija for the public opinion, Mareco Index Bosnia je vodeća • MIB Advertising Index market and media research. The company is a bosankohercegovačka firma za istraživanje javnog • Barometar Nade i Očaja member of most prominent research associations mnijenja, tržišta i medija. Firma je članica Odjel za kvalitativna istraživanja pruža usluge (GALLUP International Association, ESOMAR, najuglednijih istraživačkih asocijacija (GALLUP kvalitativnih istraživanja javnog mnijenja, tržišta i WAPOR) and one of the greatest research International Association, ESOMAR, WAPOR) i medija: Fokus grupe, Dubinski intervjui, Mystery companies in the world - TAYLOR NELSON jedne od najvećih svjetskih istraživačkih kuća Shopper, itd. SOFRES (TNS). Through its regional network, MIB TAYLOR NELSON SOFRES (TNS). Kroz regionalnu Mareco Index Bosnia je vodeći provajder can organize and coordinate the public opinion, mrežu MIB može da organizuje i koordinira strateškog medijskog obavještavanja i jedina market and media research in , , istraživanja javnog mnijenja, tržišta i medija u Srbiji, istraživačka kuća koja nudi usluge takve vrste u Bosni Kosovo, Macedonia, Croatia, Slovenia, , Crnoj Gori, Kosovu, Makedoniji, Hrvatskoj, Sloveniji, i Hercegovini (usluge TAM i AdEx). , , , Turkey, , , Bugarskoj, Rumuniji, Albaniji, Mađarskoj, Turskoj, MIB Media Intelligence analizira medije i reklame and , and through the Gallup Poljskoj, Slovačkoj i Češkoj, a kroz mrežu Gallup kako bi klijenti dekodirali strategije marketinga svojih International and TNS networks the researches can International-a i TNS-a istraživanja mogu biti konkurenata i osmišljavali svoje uspješne kampanje. be conducted in almost every country in the world. sprovedena gotovo u svakoj državi u svijetu. U skladu sa zahtjevima domaće medijske industrije MIB teams actively participate in all research MIB timovi aktivno učestvuju u svim fazama prate se svi relevantni mediji u Bosni i Hercegovini. phases intending to achieve high quality in istraživanja sa namjerom postizanja kvaliteta u skladu Blisko se sarađuje sa sudionicima svih sektora: accordance with the requirements and standards of sa zahtjevima i standardima profesije, te ciljem da reklamiranja, odnosa sa javnošću, agencija za the profession, and in order to provide the top svojim klijentima pruže najbolju uslugu i obezbijede medijsko planiranje, medijskim grupama, service to its clients and ensure timely, accurate and pravovremene, tačne i pouzdane podatke. oglašivačima. Klijentima se nudi čitav niz usluga, uz reliable information. U MIB-u djeluju tri istraživačka odjela sa visoko licencirane specijalizirane software-e uključujući MIB has three research departments with highly obrazovanim i stručno osposobljenim kadrovima. praćenje potrošnje u reklamiranju, kontrolu media educated and qualified staff. Each department has a Svaki odjel posjeduje svoj vlastiti prostor koji je planova, kreativne copy usluge, media clipping, ali i separate office space with the state-of-the-art namjenski opremljen najsavremenijom opremom. nekoliko vrsta i metoda ad hoc istraživanja koja equipment. Odjel za kvantitativna istraživanja pruža ad hoc i imaju za cilj praćenje kampanja u toku, kao i praćenje Quantity Research Department provides ad hoc kontinuirane usluge kvantitativnih istraživanja javnog efekata i mjerenje učinaka nakon završenih kampanja and continuous services of quantitative public mnijenja, tržišta i medija uz primjenu svih metoda na svim medijima uključujući, osim elektronskih, opinion, market and media research using all istraživanja: štampanih, outdoor i indoor medije. research methods: • CATI ad hoc i i kontinuirana istraživanja se Sarađujući sa emiterima, izdavačima, oglašivačima • CATI ad hoc and continuous researches are organizuju i provode u vlastitom CATI centru sa i medijskim agencijama najnovija tehnologija organized and conducted in its own CATI center posebno obučenom anketarskom mrežom. ispitivanja gledanosti dodata je godinama iskustva u with specially trained survey network. • Face-to Face ad hoc istraživanja (anketarska medijskoj industriji. • Face-to-Face ad hoc researches (survey mreža u cijeloj BiH od 140 anketara u Mareco Index Bosnia ima jasnu misiju koju već network in the entire BiH composed of 140 koordinaciji sa 12 supervizora) godinama uspješno izvršava: uspostaviti zajednički surveyors in coordination with 12 supervisors) • Kontinuirani Face-to-Face OMNIBUS sa protok informacija koje koriste TV stanice, media • Continuous Face-to-Face OMNIBUS with jedinstvenim uzorkom od 2900 ispitanika u planeri i oglašivači za njihovo reklamiranje zasnovano unique sample of 2900 respondents in the cijeloj Bosni i Hercegovini. na pouzdanom, nezavisnom i transparentnom entire Bosnia and Herzegovina. • Kontinuirano mjerenje slušanosti radio stanica u sistemu mjerenja gledanosti. TV gledanost se mjeri • Continuous monitoring of the rating of radio BiH metodom dnevnika 24 sata na dan sedam dana u sedmici. stations in BiH using the diary method • Kontinuirano mjerenje čitanosti štampanih MIB je počeo sa istraživanjem gledanosti TV • Continuous monitoring of readership rating of medija u BiH metodom dnevnika Stanica u 1998. godini, isprva metodom “dnevnika”, press in BiH using the diary method. MIB kroz svoja kontinuirana kvantitativna a od 2006. godine mjerenje TV gledanosti se obavlja Through the continuous quantitative researches, istraživanja razvija vlastite proizvode koji su jedini po najsavremenijoj registrovanoj metodi, elektronski, MIB is developing its own products which are takve vrste u Bosni i Hercegovini: putem uređaja PeopleMeter. the only of the kind in Bosnia and Herzegovina:

134 SUPERBRANDS • BH Market Monitor, which has been published since 2006, the viewer ratings are measured with na temelju tržišnih istraživanja, a temelji su u since 1996 the latest registered method electronically with istraživačkoj industriji. Znanja i spretnosti • B&H Political Monitor - a research conducted PeopleMeter device. VALICONA sežu u discipline kao što su upravljanje since 2006 MIB's clients include the leading TV stations markama, savjetovanje menadžmenta, inovacije, • MIB Pharma - market of pharmaceuticals and (public and commercial TV stations) and marketing mediji, prognoziranje trendova, internetske image of pharmaceutical companies in BiH agencies in Bosnia and Herzegovina. Since 1 January (mrežne) strategije i data mining. Ova tržišna i • MIB IT.COM - IT technologies and 2013, the measurement of TV station viewer poslovna znanja omogućuju upotrebu bogatih telecommunications in BIH ratings will be done with the state-of-the-art digital istraživačkih uvida za tržišno savjetovanje • MIB-drive - car industry equipment and measurement system. naručitelja. • MIB Advertising Index • Barometer of Hope and Despair. VALICON d.o.o. PMG* is a strong and simple model for measuring The Qualitative Research Department provides LJUBLJANA, the achievements of a certain brand by focusing on services of quality researches of public opinion, REPRESENTATIVE the individual consumer. The quality and value of market and media: Focus Groups, In-depth OFFICE BIH this method of research is shown in the fact that Interviews, Mystery Shopper, etc. Čobanija 6 there already exist similar modals throughout the Mareco Index Bosnia is the leading provider of 71000 Sarajevo, Bosnia and Herzegovina world. strategic media information and the only research Tel: + 387 33 258 655 PGM is the strong connecting element company providing that type of services in Bosnia Fax: + 387 33 258 656 between the producer, the seller and the and Herzegovina (services TAM and AdEx). E-mail: [email protected] consumer. From the perspective of the end MIB Media Intelligence analyzes media and www.valicon.net consumer, PGM is a useful tool that enables advertisements, so that the clients could decode optimization of funds and resources for market marketing strategies of their competitors and design PGM je snažan, jednostavan model mjerenja research, because a quick yet efficient survey of a their successful campaigns. Based on the uspješnosti marke, pri kojem je mjerenje market saves time and money. VALICON company requirements of the domestic media industry, all usmjereno na individualne osobe - potrošače. and its clients use PGM to: analyse consumer relevant media in Bosnia and Herzegovina are being Upotrebna vrijednost modela se odražava i u preference; overview characteristics of target monitored. There is a close cooperation with all činjenici da već u svijetu postoje imitatori ovog market segments, follow a brands success and its sectors: advertising, public relations, media planning modela. Iz vidika razvoja tržišta PGM je vezivni differentiation from other brands, determining agency, media groups, advertisers. Clients are element između proizvođača, prodavača i market potential, develop consumer/producer offered a whole range of services, with licensed potrošača. communication, and lastly to combine all these specialized softwares, including monitoring of Iz perspektive krajnjeg korisnika PGM je alat elements for efficient category management. PGM advertising expenditures, media plan control, koji omogućava optimiziranje sredstava za tržišna is a trademark of VALICON company. creative copy services, media clipping, and a few istraživanja, jer brz pregled tržišta šted i vrijeme i VALICON is a market advisory and research types and methods of ad hoc researches aimed at novac. Naručioci i kompanija VALICON koriste company focused on the area of Southeast Europe, the monitoring of ongoing campaigns, as well as PGM za: uvid u preferencije potrošača, primarily the countries of former Yugoslavia. monitoring of their effect and impact after the pregledavanje karakteristika ciljnih segmenata, VALICON is specialised for small markets and completion of all media campaigns, including integrirano praćenje marke i njene diferencijacije, client-adjusted solutions. VALICON strives towards outdoor and indoor media, in addition to electronic odredjivanje potencijala na tržištu, razvoj advanced methodologies and accomplishing better media and press. komunikacijske strategije, te uvezivanja svih and deeper insight into the client’s scope of activity. In the cooperation with broadcasters, publishers, potrebnih elemenata za upravljanje robnim VALICON successes are based in partnership advertisers, and media agencies, the latest kategorijama (eng. Category Management). PGM je relations with clients, regional partners, employees technology for monitoring viewer rating has been zaštičena marka kompanije VALICON. and local communities. added to the years of experience in the media VALICON je tržišno, savjetodavno i istraživačko The basic scope of activity of VALICON is industry. društvo koje se fokusira na područje jugoistočne advising on the basis of market research, while the Mareco Index Bosnia has a clear mission that has Evrope, prije svega na države bivše Jugoslavije. foundations are in the research industry. been implemented successfully for years: establish a VALICON je specijaliziran za mala tržišta i rješenja Knowledge and skills of VALICON extend into common flow of information used by TV stations, prilagođena naručiteljima. Valicon izlazi prema disciplines such as brand management, advising the media planers and advertisers in their advertising, naprednim metodologijama i dosezanju management, innovations, media, prediction of based on a reliable, independent and transparent produbljenih uvida u područje djelovanja trends, internet (network) strategies and data system of viewer rating measurement. TV naručitelja. Uspjesi VALICONA temelje se na mining. This kind of market and business expertise viewership is measured 24/7. partnerskim odnosima sa naručiteljima, regionalnim enables the use of ample research insights for the MIB started the research of TV stations ratings partnerima, zaposlenima i lokalnim zajednicama. purpose of offering market advice to clients. back in 1998, first using the "diary" method, and Osnovna djelatnost VALICONA je savjetovanje

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