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Full Product Catalogue Discover a new generation of coffee. PRODUCT CATALOGUE - OUT OF HOME www.lofbergs.co.uk Content Carefully select your coffee 5 From bean to cup 6-7 Certifications 8 Professional 9-27 Löfbergs flavour wheel 9 Medium 11 Fazenda 13 Continental 14-15 Generoso 16-17 Exclusive 18-19 Climate smart packaging 20-21 Espresso 22-23 Right Grinding 26-27 Speciality coffee 28 -40 Carnival 30 Cumbia 32 Ethiopian Sidamo 34 Ke nya AA 36 Mountain High 38 Santana 42-43 Next Generation Coffee 44 Brewing Methods 46-47 Instant 48-49 Sustainable Coffee Business 51 Training 52-53 Birchall Tea 54 Cold Beverages 56 Ice Coffee 58-61 Cold Brew 62 - 65 Nitro Coffee 66 - 69 Caffeine Water 70 Superbonobo 72-75 3 Carefully select your coffee! Of course your coffee has to taste great, but it's equally important that it has been farmed without causing a negative impact on people or the environment. You’ll strive to have the highest quality service as well as look for inspiration to continue to develop your coffee knowledge and offering. So, there's quite a lot to think about when selecting a coffee supplier! We are always thinking about how we can help you in the best way possible. Our passion for good coffee has been with us for more than a hundred years. We purchase all our coffee directly from the producing countries; from carefully selected coffee farmers all around the world. We sample everything, several times over, to guarantee that we get the flavours and qualities we are looking for. Taking responsibility for people and the environment is part of everything we do, in the producing countries as well as at home. Did you know that our entire assortment is certified and that we are one of the world’s largest purchasers of organic and Fairtrade labelled coffee? It means that you can always be sure that our coffee both tastes and does good. Naturally, we are working to improve many other things too, for example by developing new climate-smart packaging. Developing new and exciting products is also close to our hearts. We listen, watch and learn to contribute to the development of the coffee scene. One of the hottest trends right now is cold beverages. We have an exciting assortment of ice coffee, cold brew coffee and caffeine water. Good to drink just as they are, but also great for making interesting coffee- based drinks. We’d love to give you some tips! Having worked with coffee for more than a hundred years, we have learned a great deal. We want to share that knowledge. Whether you want to learn more about coffee and how it is farmed, or if you want to be a fully fledged barista, we offer trainings on site or at our training facilities all over Sweden. We also have a digital tool – Löfbergs E-Academy – which offers distance learning. There's many different aspects which will determine how satisfied your customers will be. Make life easy for yourself and consider Löfbergs. Carefully select your coffee – just as we do. 5 From bean to cup 6 FROM BEAN TO CUP FROM BEAN TO CUP New plants Seedlings need to be treated with care as they’re very sensitive to the sun and also susceptible to diseases. One tree produces around half a kilo of roasted coffee. Plantation After about six months, the plants are set out in the nursery before being moved to the plantation. Coffee trees produce the most cherries after 7-8 years. Harvest The cherries are often harvested by hand before being processed using the wet or dry method, depending on conditions and flavour preferences. Tasting We taste the beans before, and after, purchase. In our tasting lab in Karlstad, we taste around 400 cups per day to guarantee quality. Transport The coffee is transported from the producing country by boat, and then all the way to our roasting house by train. With bulk cargo, we can reduce the number of transportations per year. Blend The green coffee is stored in sacks or silos until use. A coffee blend can consist of 5-6 different coffee sorts, depending on the season and desired flavour. Roasting The green coffee is heated to around 200°C in large roasting machines, during which the aromas of the coffee develop. To customer To minimize our impact on the environment, we often co-ordinate deliveries with wholesalers and deliveries to big storage terminals. Preparation Remember that coffee is sensitive to oxygen once you’ve opened the package. Always use fresh cold water and dose about 60g for every litre of water used. Coffee You can now enjoy a beautiful cup of coffee! Why not be adventurous and try new blends, roasts and brewing methods to find your favourite? FROM BEAN TO CUP 7 ”We never compromise on great flavour yet it’s also important to us that coffee is farmed fairly. That is why our entire range has at least one sustainability certification.” MARTIN LÖFBERG Fairtrade EU Organic Rainforest Alliance UTZ Contributes to better working Ecolabel that shows that An independent label that A non-profit organization and living conditions. The the coffee comes from focuses on conserving bio- that enables more sustain- coffee farmer is guaranteed organic farms completely diversity, sustainable farming able production, increased a minimum price, and the free from chemical methods and the conditions production and higher cooperative receives a pesticides and artificial and livelihoods of farmers. standards of living through premium to develop the local fertilizers. The label contributes to information and education. community. There is an extra farmers introducing climate- premium for organic farming. smart farming methods and ensuring that natural ecosystems in and around the farms are not destroyed. 8 CERTIFICATIONS PROFESSIONAL EXCLUSIVE MAFIOSO GENEROSO E A FAZENDA CK T B L A B E R R R A L Y F LO D R I A E D L L I F R N U A I V T R A T G E R AL U E LO S F O W S T N H W E O R F R T R F B E U R SABROSO E U I I T T MEDIUM W Y S C A I O T R C U O Y S C A T F Y O R T T U C T I U T U O N N DARK C R E S E P F E C P I S E E P C O R I P S U S P M N T R S O N W E A B E O N U U L G R C T T R D B N Y O E E U R H D P T I O C S PITCH L A A T C F O N E BLACK I D R R R L M U A B E V E N E R G O T E E E C C T D A C R G B E A L R E H S B E T O E O N T O L I V L E A CONTINENTAL C O I I M L E B H E R A C A N W Y Y T S G U R M E Y E R N E P A V P E G E T A B L E Löfbergs Flavour Wheel The interest in coffee and its flavours is growing. To make it easier for those of you who want to put the experience into words, our coffee expert Anna Nordström has designed a unique flavour wheel that is specifically relevant to our range. The flavour wheel helps you find the coffee’s primary flavours, undertones and characteristics. It is based on an international standard created by the Speciality Coffee Association. PROFESSIONAL 9 B U B ACCO R NT P MEDIUM TO U N G E R E A L E N C B T ROW P E L N PP A S P E I C I C R E M E H C N Y U T T S T U Y M C Y O R OA STED S C E R PI O P CE A A S P N ER U H C T T O T O C Y O B E A R L O B W A T N E G S U E S V W G S A E N S W E R E T E E Y E V R L N N A E G A B N E T E I A E L B W T L A R A E R G G L I E O V E V I F L L O O B R F L A L A O D C L R E K A T T L D N E E R A E T U N M E R O D I M E S C F R A E F C I L R O Y B H T E F U O R R B U C I R T L Y Y A R U O S D R I E D T I F U R R U F I T S U R T I C O T H E R T I F R U PROFESSIONAL Medium A well-balanced coffee with fresh fruitiness. The coffee has a rounded nutty flavour with notes of milk chocolate and honey.
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