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Show Report CONTENTS Asia's No.1 Coffee Event The 18th Seoul Int'l Cafe Show Show Report CONTENTS Your Love for Coffee, Your Passion for Coffee, Your Dedication for Coffee Is Our Inspiration You are the Center of Cafe Show # Exhibition_Cafe Show Seoul # 03 Show Overview # 04 Program Overview # 05 Show Composition # 06 Floor Plan # 08 Show Result # Concurrent Events # 11 Conference: the 8th World Coee Leaders Forum # 17 Festival: the 4th Seoul Coee Festival # Main Features #Asia's 24 Competition No.1: World Coffee Coee Battle Eventand Korea Coee League # 27 Business Matching Service: Mocha Port # 28 Green ProjectNov: Thank 4 -7, You 2020, Coee # 30 CherryCoex,’s Choice Seoul, and Cafe KoreaShow Excellence Awards Result # 32 Marketing Activities # 40 Photo Gallery # 50 Exhibitor List 2019.02 11. 7Thu – 10Sun Coex, Seoul, Korea THE 18TH SEOUL INT'L CAFE SHOW 2019 Seoul International Cafe Show is Asia’s largest business platform held annually in November, stimulating and supporting the global coee and F&B industry and culture. Marking its 18th anniversary in 2019, Cafe Show Seoul was awarded the “Global Top Exhibition,” high honor presented by the Korean Ministry of Trade, Industry and Energy. Alongside the exhibition, Cafe Show Seoul also hosted World Coee Leaders Forum, which celebrated its eighth year in 2019, as well as the fourth Seoul Coee Festival. World Coee Leaders Forum provided valuable insights on key global coee industry issues, and Seoul Coee Festival yielded the appreciation for coee in cultural and urban settings. In addition to these two remarkable aairs, competitions were among other main features of Cafe Show Seoul. The survival matches, World Coee Battle and Korea Coee League, called forward baristas around the world to show their talent to a global audience. Altogether, Cafe Show Seoul presented unique values and experiences by incorporating industry, knowledge and culture together. As Cafe Show Seoul’s brand message of the year, “You are the Center of Cafe Show” suggested, not only would the booming coee industry have been possible, but also Cafe Show Seoul would not have been present without the producers, suppliers, buyers and other coee enthusiasts all over the globe. Cafe Show Seoul remains truly grateful for all our participants’ genuine love and support for the industry and our show. Your Love for Coee, Your Passion for Coee, Your Dedication for Coee Is Our Inspiration. You are the Center of Cafe Show Seoul. Show Overview Name The 18th Seoul International Cafe Show 2019 Ocial Supporters (Cafe Show Seoul 2019) Commercial Oce of Peru in Korea, th th Show Thursday, November 7 – Sunday, November 10 (4 days) Embassy of Costa Rica, Embassy of Dominican Republic, Period Business Days Public Days Embassy of Ecuador, Embassy of El Salvador, Thu, Nov 7 – Fri, Nov 8 Sat, Nov 9 ~ Sun, Nov 10 Embassy of Guatemala, Embassy of Kenya, Only open for the professionals Open to all coee lovers and Embassy of Mexico, Embassy of Rwanda, involved in the coee industry enthusiasts all over the world Embassy of Spain, Embassy of Switzerland, Embassy of Venezuela, Opening Thu, Nov 7 – Sat, Nov 9 10:00~18:00 (Last call 17:30) Indonesia Trade Promotion Center, Procolombia Hours Sun, Nov 10 10:00~16:00 (Last call 15:30) Venue Coex Convention and Exhibition Center, Ocial Hall A~D, Seoul, Korea Sponsors Organizers Hosts Media Partners Show Size 635 Exhibitors, 2,027 Booths and 3,503 Brands from 40 Countries 155,012 Visitors from 80 Countries Brand Certications Message You Are the Center of Cafe Show Exhibit Items Coee, tea, bakery, dessert, ice-cream, chocolate, beverage, raw material, machine & equipment, interior, www.cafeshow.com franchise & start-up, kitchen appliances, food service and more @cafeshowseoul.eng Awards • Global Top Exhibition 2019 by the Ministry of Trade, Industry and Energy @seoulcafeshow • Leading MICE Event 2017~2019 by the city of Seoul @theseoulcafeshow • Best Trade Show by Asian Federation of @showcase/cafeshowseoul Exhibition & Convention Association (AFECA) • Outstanding Exhibition Brand by the Korean Exhibition Industry 03 Program Overview MOC Emblem Design KTBC Emblem Design R OF CU R OF CU TE PP TE PP S I S I A N A N G G M M KOREA TEAM KOREA TEAM KOREA TEAM BARISTA CHAMPIONSHIP BARISTA CHAMPIONSHIP BARISTA CHAMPIONSHIP COFFEE COFFEE SY C SY C NCH O NCH N O N RONIZE F RI O NIZE F I O F E T F E T E S E N S A E S E N S A EXHIBITION CONFERENCE FESTIVAL COMPETITION Leading business Knowledge-sharing Inspiring fair lled Dream-come-true platform for global opportunity with with culture and stage for baristas F&B industry world coee leaders aroma of coee around the world Event 11/7(Thu) 11/8(Fri) 11/9(Sat) 11/10(Sun) Location Business Day Public Day Hall A, B, C, D Cherry’s Choice Hall A Lobby (Innovative and Popular Products of 2019-2020) Origin Adventure Origin Global Session Champion Adventure Session Session Session Coee & Culture Tour 3rd & 4th Floor Conference Room Professional Session A&B World Coee Tasting Station Trendy Seoul Cafes Seoul Coee Tour Bus (Board Bus at North Gate) Coee Alley (Roastery Cafes Zone) Hall D Lobby Hall A~D Washing Zones Green Project: Thank You, Coee 1st Floor Lobby Coee Science Lab Coee Art Gallery Coee Talk 1st Floor Lobby Coee Film Screening Coee Library World Coee Battle Hall D Stage (World Latte Art Battle / World Cocktail Battle) KTBC Emblem Design KOREA TEAM KOREA TEAM KOREA TEAM BARISTA CHAMPIONSHIP BARISTA CHAMPIONSHIP BARISTA CHAMPIONSHIP Korea Coee League CMOCOFFEE Emblem Design COFFEE SYN SYN CHRONIZE CHRONIZE (Korea Barista Championship / Korea TEAM Barista Hall C Stage R OF CU R OF CU TE PP TE PP S I S I A N A N G G M M C C O N O N F O F O F T I F T I ) E E S A E E S A Championship / Master of Cupping / Master of Brewing S E N S E N 04 Floor Map 05 Floor Plan (1F) Sweet Additions Cafe Essentials 06 Floor Plan (3F) Unique Blends Coffee Fundamentals 07 Show Result th The 18 The Seoul 18th Seoul International International Cafe Cafe Show Show 155,012155,012 Visitors Visitors from from 80 80 Countries Countries 635 Exhibitors, 3,503 Brands from 40 Countries 635 Exhibitors, 3,503 Brands from 40 Countries Visitors 155,012 155,012 Visitors 155,012 155,012 Exhibitors Exhibitors 08 Visitor Analysis Visitor Analysis Visitor by Date Nov. 7(Thu) 26,972 17.4% Nov. 8(Fri) 26,507 17.1% Nov. 9(Sat) 62,160 40.1% Nov. 10(Sun) 39,373 25.4% 155,012 Visitor by Country Visitor by Purpose International B2C 4,822 69,755 80 Countries Domestic B2B 150,190 85,257 Visiting Purpose Areas of Interest Purchasing Consultation Coffee Secure New Partnerships Tea Visit Existing Partners Bakery Cooperation Partner Search Chocolate Discover Industry Trends Beverage Consider 17 Exhibiting Ice cream/ Gelato Next Year General Interests Raw Material Participate in Concurrent Packaging Events Interior Machine/ Equipment Franchise Others 09 Visitor Analysis Visitor by Continent Domestic Statistics International Statistics Seoul Asia (except Korea) Kyunggi/ Europe Incheon Busan/ Africa Kyungnam Daegu/ North America Kyungbook Daejeon/ South America Choongchung Gwangju/ Oceania Jeonlla Gangwon Others Jeju Others Visitor by Occupation Cafe Restaurant Food Service/ Franchise Online Shop Manufacturer Distributor Education Trade Others 10 Concurrent The 8th Events World Coee Leaders Forum Owning to Sharing. The theory of “Sharing Economy” has been suggested to replace the traditional market economy. With this perspective, the sharing economy, also known as access economy, peer-to-peer (P2P), or collaborative economy, will amplify the value of sharing.World Coee Leaders Forum, as the No. 1 coee knowledge-sharing platform, would like to call forward all people of the coee industry, who are eager to have dynamic discussions of new values highlighted in the era of sharing economy under the main theme of its 2019 forum: “Coee People Share.” ● Overview Title World Coee Leaders Forum 2019 Period Nov. 7 - Nov. 10, 2019 Organizer World Coee Leaders Forum Organizing Committee Venue Coex Conference Room (South), Seoul, Korea Theme Coee People Share Ocial Supporters Ocial Partner Ocial Languages English & Korean (Simultaneous interpretation to be provided) Programs Global Session Professional Session Champion Session Origin Adventure Session World Coee Tasting Session SCA Coee Skills Program Price Crisis Response Luncheon Homepage www.wclforum.org SNS @wclf.coee @wclf_coeeforum ● World Coee Leaders Forum 2019 Program Schedule Time 11/7(Thu) 11/8(Fri) 11/9(Sat) 11/10(Sun) The 18th Seoul International Cafe Show (Concurrent Event) 9:00 Registration 10:00 Origin Adventure Professional Professional Professional Champion 11:00 Session Session A/B Session A/B Session A/B Session -Costa Rica 12:00 (Morning) Origin 13:00 Global Adventure Price Session Crisis Response 14:00 Session luncheon - Colombia Professional Professional Professional 15:00 Origin - Peru Session A/B Session A/B Adventure Session A/B - Rwanda 16:00 Session -Costa Rica 17:00 (Afternoon) 18:00 19:00 Welcome Coee & 20:00 Reception Culture Tour 21:00 * This schedule is subject to change. 11 Program and Speaker WCLF 2019 invited knowledgeable leaders from a variety of disciplines to share their perspective on the Global Session prospects of the global coee industry future. These sessions presented the innovative new ideas on each realm of the coee industry. Overview Date Nov. 7(Thu), 2019 Venue Conference Room 401, Coex, Seoul Theme Coee People Share Ocial Languages English & Korean (Simultaneous interpretation to be provided) Program Details Time Content Speaker Shared Goals : Kim
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