Franchise.Pdf

KEBAB OR

NOTHING!AZERBAIJANI FAST FOOD PROJECT www.kebabzade.az CON TENTS

Brand overview About 3 Cup 29 Concept 4 Craft paper 30 Delivery 5 Paper bag 31 Menu portfolio 6-13 Plastic bag 32 Logotype Uniform textile Logotype operation information 15 Bandana & Cap 34–35 Use of the logo on the facade 16 Polo & Apron 36–39 Typography Pillows 40 Fonts used 18 Interior & Exterior Colors Wall shelves 42 Main colors details 20 Zoning 43 Pattern Showcase 44–45 Variety of patterns 22–25 Wayfinder 46 Packaging Trash Can 47–48 Sticker 27 Franchise Termo pack 28 Opportunities 50–58

2 BRAND OVER VIEW

KEBABZADE BRINGS TOGET-HER

Kebabzade Brand Guidelines BELOVED TIKA, LULE AND LIVERKE- BAB, FRESH VEGETABLES, SPICES AND OF COURSE, NICE AND COZY PLACE.

Kebabzade was developed in 2018 with the first outlet opened in summer 2019. The project aims to fill the gapin casual kebab dining segment offering quality dishes prepared fresh and 3 quickly. Kebabzade offers most popular kebab types together with home-made pita and sauces. Designed as a semi self-service outlet with relaxing interiors and unique identity Kebabzade has already won many hearts from its launch. BRAND VIEW OVER

4 Kebabzade Brand Guidelines paring kebabs. natural onlyuse high quality charcoal for pre handpicked produces and meat. lamb We All this tastiness is prepared in-house using We even make signature prawn lule-kebab. adjika, cold dogramadj appetizers? and tasty How about adding freshly made pita, tartar, spices and of course, nice and cozy place. bab, lule and liver kebab, fresh vegetables, Kebabzade brings together beloved shish-ke CONCEPT - - accompany them! kebab dishes and garnishes that for every customer segment. Everyone loves hurry. Unique feature of Kebabzade is being We offer take away service for those in a we will deliver making their lunch special. it to come, they give order acall, us kebabs, easy public reach. If customers can’t make Kebabzade enjoys convenient locations for BRAND VIEW OVER

5 Kebabzade Brand Guidelines nearby them ‒we’ll right bring to you. around Europe. Discover meals the best from 5,000+ restarantschoose 40+ in cities Get the Apple-awarded Wolt app and Wolt Application download from: please To Wolt Application, download Wolt delivery app. Kebabzadeh already climbed to first place in trol every order process. Within the first month 1/3 of our sales come from deliveries. We con statistics provided Over by partner services. beat the price/quality standards according to delivery system in local market. We constantly one of the most popular venues in the Wolt well other as Kebabzade popular services. is We serve our customers with own delivery as DELIVERY - PITA PRAWN LULE, SNACK BREAD PLATE KEBAB RED ONION, VEGETABLES, SPECIAL SAUCE, PITA GRILLED BABY POTATO 1.00 AZN LAMB TIKKA, WITH AJIKA SAUCE RED ONION, VEGETABLES, 10.90 AZN EGGPLANT AJIKA SAUCE, PITA 4.20 AZN DIP KEBAB MIX 6.80 AZN LAMB TIKKA, CHICKEN TIKKA, GRILLED POTATOLAMB 3.00 AZN LAMB LULE, CHICKEN LULE, LARD WITH AJIKA SAUCE CHICKEN TIKKA, BEEF BASDURMA, BABY CUCUMBER 4.40 AZN RED ONION, VEGETABLES, POTATOES, AJIKA AND TZATZIKI TOMATO TZATZIKI SAUCE, PITA SAUCE ALL IN BREAD EGGPLANT DIP 2.20 AZN 5.40 AZN WITH SPICY PITA 33.00 AZN 4.00 AZN LIVER TIKKA, RED ONION, VEGETABLES, GRILLED VEGETABLES DRINK LEMON, AJIKA SAUCE, PITA WITH TZATZIKI SAUCE 6.80 AZN SPARKLING WRAPS KEBAB 3.00 AZN MENU STILL BEEF BASDURMA, LAMB LULE WRAP, MANGAL SALAD 1.50 AZN VEGETABLES, BABY POTATO, RED ONION, TOMATO, WITH SPICY PITA AJIKA SAUCE, PITA AJIKA SAUCE IN PITA COLA / FANTA / SPRITE AZN 5.60 AZN 4.90 AZN ICED TEA / JUICE 8.90 TOMATO SALAD 2.20 AZN CHICKEN WINGS, CHICKEN LULE WRAP, IN CHERRY PLUM SAUCE RED ONION, FRENCH FRIES, RED ONION, TOMATO, AYRAN GARLIC SAUCE, PITA TZATZIKI SAUCE IN PITA 4.40 AZN MILLA 6.00 AZN 4.60 AZN FRENCH FRIES 2.00 AZN WITH KETCHUP AND MAYO LAMB LULE, PRAWN LULE WRAP, HOMEMADE RED ONION, VEGETABLES, RED ONION, TOMATO, 24 HOURS 2.80 AZN DOGHRAMAJ AJIKA SAUCE, PITA SPECIAL SAUCE IN PITA 2.80 AZN 7.20 AZN 9.90 AZN CHICKEN LULE, CHICKEN BREAST WRAP, EXTRA RED ONION, VEGETABLES, FRIED ONION, RED ONION, TZATZIKI SAUCE, PITA TOMATO, TZATZIKI SAUCE AJIKA / CHERRY PLUM / MAYO IN PITA KETCHUP / TZATZIKI 5.80 AZN 4.50 AZN SERVICE 1.00 AZN KEBABS LAMB AND CHICKEN SHISH-KEBAB AND LULE-KEBABS ON AND WRAPPED IN HOME-MADE PITAS SALADS MADE ONLY FROM ORGANIC AND FRESH VEGETABLES LIVER KABAB

GRILLED VEGETABLES CHICKEN LULE GRILLED POTATO CHICKEN WINGS KEBAB MIX ASSORTI KABAB 12 Kebabzade Brand Guidelines SAUCES ONLY SPECIAL SELECTION OF TZATIZIKI, ADJIKA AND OTHER SAUCES THAT GO WELL WITH KEBABS

DRINKS COLD AND REFRESHING DOGRAMAJ MADE FROM ORGANIC YOGHURT LOGOTYPE LOGO Logotype TYPE operation information

Short version Kebabzade Brand Guidelines

Main logotype Inversion 15 LOGO Signage TYPE Use horizontal version of logo for signage. Kebabzade Brand Guidelines

16 TYPOGRAPHY TYPO 24 SA AT GRAPHY #KEBABZADE XİDMƏTİNİZDƏ VITO COMPRESSED Main font 0123456789 A B C D E F G H I J AZN NƏ ŞİŞ YANSIN, K L M N O P Q QUZU ƏTİ TİKƏ 6.80 Kebabzade Brand Guidelines R S T U V W X Y Z ! Qırmızı soğan, tərəvəzlər, NƏ KABAB. ? # $ % & * acika sous, pita. CLOSER 18 FAMILY TİKƏ / LÜLƏ Secondary font COLORS CO LORS BLACK RGB CMYK PANTONE Red: 39 C: 0 Neutral Black C Green: 37 M: 0 Blue: 37 Y: 0 YELLOW K: 95 RGB CMYK PANTONE Red: 236 C: 0 142 C WHITE Green: 184 M: 30 Blue: 76 Y: 85 RGB CMYK PANTONE K: 0 Red: 255 C: 70 C235 Green: 255 M: 0 Blue: 255 Y: 85 K: 0

RED PURPLE RGB CMYK PANTONE RGB CMYK PANTONE Kebabzade Brand Guidelines Red: 204 C: 0 185 C Red: 90 C: 75 2597 C Green: 34 M: 100 Green: 48 M: 100 Blue: 41 Y: 95 Blue: 141 Y: 0 K: 0 K: 0

GREEN 20 RGB CMYK PANTONE Red: 122 C: 70 354 C Green: 183 M: 0 Blue: 101 Y: 85 K: 0 PATTERN PAT Kebabzade pattern is based on the grid-based shapes. TERN Kebabzade Brand Guidelines

× PAT Kebabzade pattern is based on the grid-based shapes. TERN Kebabzade Brand Guidelines

× PACKAGING PACKA GING 50 mm

50 mm Kebabzade Brand Guidelines Sticker

Logo-sticker can be used on all Kebabzade packaging.

27 PACKA GING

28 Kebabzade Brand Guidelines Termopack 220x150x70 mm smoothwall foil tray aluminiumRectangular 150x150x70 mm smoothwall foil tray aluminium Square PACKA GING

29 Kebabzade Brand Guidelines Cup Large: Medium: Small: Single Wall Hot Cup 720 ml 720 ml 660 ml 480 PACKA GING

30 Kebabzade Brand Guidelines 70x100 ml Wrapping paper PACKA GING

12 Kebabzade Brand Guidelines Paper Bag Paper 70x100 ml option White 70x100 ml option Black PACKA GING

32 Kebabzade Brand Guidelines Plastic Bag Plastic 72 cm 50 cm UNIFORM & TEXTILE FORM UNI

34 Kebabzade Brand Guidelines Cap Bandana FORM UNI

35 Kebabzade Brand Guidelines Cap UNI FORM Polo Kebabzade Brand Guidelines

12 FORM UNI

37 Kebabzade Brand Guidelines Polo FORM UNI

38 Kebabzade Brand Guidelines Apron FORM UNI

39 Kebabzade Brand Guidelines Apron PIL LOW Kebabzade Brand Guidelines

12 INTERIOR & EXTERIOR INTE RIOR Interior shelves Kebabzade Brand Guidelines

42 INTE RIOR Interior separators Kebabzade Brand Guidelines

43 INTE Cashier RIOR counter Kebabzade Brand Guidelines

44 INTE Cashier RIOR counter Kebabzade Brand Guidelines Headline QUZU ƏTİ TİKƏ QUZU ƏTİ TİKƏ Description Qırmızı soğan, tərəvəzlər Qırmızı soğan, tərəvəzlər acika sousu, pita acika sousu, pita

AZN AZN Price 4.40 4.40 45 WAY FINDING

Orientation signage plate

The color of the sides should be combined with the color of the pictogram Kebabzade Brand Guidelines

46 EXTE RIOR Trash Can

30 cm Kebabzade Brand Guidelines 90 cm

47 EXTE RIOR Trash Can Kebabzade Brand Guidelines

Variations

48 FRANCHISE FRAN CHISE

Kebabzade Brand Guidelines OPPORTUNITIES

You are not just an investor. We are looking for Kebabzade is a flexible project in terms of venue LET’S BE people who would grow and profit together with VENUE & types and locations. It goes well in various for- us. We value our partners’ success and strive to mats and demographic places due to its univer- be beside them in every step from venue locating sally accepted reputation. Families, individuals PARTNERS to successful launch. Most valuable aspect of our LOCATION and working class people equally like to have 50 vision is to ensure fully functioning and well-mar- kebab dishes in conveniently located spots close keted chain of Kebabzade outlets. OPTIONS to major transport junctions, business centers as well as shopping centers. FRAN CHISE

First floor

Street Style Kebabzade Brand Guidelines

Food Court

WITH STREET ENTERANCE 51 150 M2 150.000 AZN Food Truck FRAN CHISE

First floor

Street Style Kebabzade Brand Guidelines

Food Court

52 100 M2 120.000 AZN Food Truck FRAN CHISE

First floor

Street Style Kebabzade Brand Guidelines

Food Court

53 50 M2 70.000 AZN Food Truck FRAN CHISE

First floor

Street Style Kebabzade Brand Guidelines

Food Court

54 15–20 M2 50.000 AZN Food Truck CHISE FRAN

55 Kebabzade Brand Guidelines PARKS/RECREATIONAL AREAS. PARKS/RECREATIONAL TRAFFIC, CLOSE OR INSIDE POPULAR PEOPLE GOOD LOCATIONS, CENTRAL FROM 60 TO 150 SQM SPACE AREAS 65KW FROM SUPPLY POWER ELECTRIC FROM 5000 CUBIC M/H VENTILATION EXHAUST TECHNICALITIES FRAN CHISE WHAT YOU GET Franchise fee is 10K USD for one outlet. Royalty fee is 5% per month.

Use of the Kebabzade Supervision of design- You get marketing support You get all kinds of advertis- brand, established name ing and construction at all for the restaurant - all activ- ing and printing visual iden- stages. You get full com- ities are developed accord- tity designs (menu, booklets,

Kebabzade Brand Guidelines with a high level of rec- 1 ognition and promotion. 2 pliance of your restaurant 3 ing to the brand position- 4 table tents, layouts for social with the chain. ing and are adapted to the networks, etc.). You get regional characteristics. video clips and audio clips (if available) adapted to your location, if necessary.

We help with finding and You get all the technical You get ready-made solu- Cost of outlet design and instructing a right team for sheets of dishes. No need to tions for packaging, construction work is not managing social networks. develop anything yourself. branded clothing, merchan- included in the fees. 56 5 6 7 dising, windowdressing and 8 interior boards, as well as centralized procurement at best prices. FRAN CHISE PROCUREMENT. WE HELP

IT IS MANDATORY THAT

We apply strict control over produces from our – Furniture is ordered from trusted vendors. Only organic and fresh vegetables, lamb suppliers used by our brand. meat and herbs are accepted by us on a daily ba- – Product packaging (glasses, bags, sis. In case any of items do not satisfy our chefs containers, etc.) delivered centrally we return or ask for replacements. Kebabzade to all outlets of the chain. has a network of reliable suppliers who can also – Staff uniforms are centrally procured. cater to our partners. We are always here to support smooth pre-opening, launch and operation of our franchisees with right: NOTE:

– Suppliers of produces If partner is located abroad then we must also – Suppliers of equipment and furniture partake in selection/screening of the aforemen- – Suppliers of building and fitting works. tioned supplies from local sources. Kebabzade Brand Guidelines

57 CHISE FRAN

58 Kebabzade Brand Guidelines of customers. – Independently address complaints and feedback – Opt in sponsorship projects. – Negotiate individual promotions tailored for his region – Independently choose suppliers of produces. Food cost Food HIGHLIGHTS 35% PARTNERS CAN 60%+ Margin – Change product packaging format or recipes. – Change brand positioning at his discretion. (minor changes for local settings subject to mutual consent). – Sell dishes outside the brand concept coordination with us. – Decide autonomously about outlet location without Markup 300%+ PARTNERS CAN NOT PARTNERS CAN Profit 20% Attached files can be downloaded at this link: www.kebabzade.com/brandguide/

215 Bashir Safaroglu str., Baku, Azerbaijan T: +99450 555-44-11