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Franchise.Pdf KEBAB OR NOTHING!AZERBAIJANI FAST FOOD PROJECT www.kebabzade.az CON TENTS Brand overview About 3 Cup 29 Concept 4 Craft paper 30 Delivery 5 Paper bag 31 Menu portfolio 6-13 Plastic bag 32 Logotype Uniform textile Logotype operation information 15 Bandana & Cap 34–35 Use of the logo on the facade 16 Polo & Apron 36–39 Typography Pillows 40 Fonts used 18 Interior & Exterior Colors Wall shelves 42 Main colors details 20 Zoning 43 Pattern Showcase 44–45 Variety of patterns 22–25 Wayfinder 46 Packaging Trash Can 47–48 Sticker 27 Franchise Termo pack 28 Opportunities 50–58 2 BRAND OVER VIEW KEBABZADE BRINGS TOGET-HER Kebabzade Brand Guidelines BELOVED TIKA, LULE AND LIVERKE- BAB, FRESH VEGETABLES, SPICES AND OF COURSE, NICE AND COZY PLACE. Kebabzade was developed in 2018 with the first outlet opened in summer 2019. The project aims to fill the gapin casual kebab dining segment offering quality dishes prepared fresh and 3 quickly. Kebabzade offers most popular kebab types together with home-made pita and sauces. Designed as a semi self-ser- vice outlet with relaxing interiors and unique identity Kebabzade has already won many hearts from its launch. BRAND CONCEPT OVER Kebabzade brings together beloved shish-ke- Kebabzade enjoys convenient locations for bab, lule and liver kebab, fresh vegetables, easy public reach. If customers can’t make VIEW spices and of course, nice and cozy place. it to come, they give us a call, order kebabs, How about adding freshly made pita, tartar, we will deliver making their lunch special. adjika, cold dogramadj and tasty appetizers? We offer take away service for those in a We even make signature prawn lule-kebab. hurry. Unique feature of Kebabzade is being All this tastiness is prepared in-house using for every customer segment. Everyone loves handpicked produces and lamb meat. We kebab dishes and garnishes that use only high quality natural charcoal for pre- accompany them! paring kebabs. Kebabzade Brand Guidelines 4 BRAND OVER VIEW DELIVERY We serve our customers with own delivery as well as other popular services. Kebabzade is one of the most popular venues in the Wolt delivery system in local market. We constantly beat the price/quality standards according to statistics provided by partner services. Over 1/3 of our sales come from deliveries. We con- trol every order process. Within the first month Kebabzadeh already climbed to first place in Wolt delivery app. Wolt Application Get the Apple-awarded Wolt app and choose from 5,000+ restarants in 40+ cities around Europe. Discover the best meals Kebabzade Brand Guidelines nearby ‒ we’ll bring them right to you. To download Wolt Application, please download from: 5 PITA PRAWN LULE, SNACK BREAD PLATE KEBAB RED ONION, VEGETABLES, SPECIAL SAUCE, PITA GRILLED BABY POTATO 1.00 AZN LAMB TIKKA, WITH AJIKA SAUCE RED ONION, VEGETABLES, 10.90 AZN EGGPLANT AJIKA SAUCE, PITA 4.20 AZN DIP KEBAB MIX 6.80 AZN LAMB TIKKA, CHICKEN TIKKA, GRILLED POTATOLAMB 3.00 AZN LAMB LULE, CHICKEN LULE, LARD WITH AJIKA SAUCE CHICKEN TIKKA, BEEF BASDURMA, BABY CUCUMBER 4.40 AZN RED ONION, VEGETABLES, POTATOES, AJIKA AND TZATZIKI TOMATO TZATZIKI SAUCE, PITA SAUCE ALL IN BREAD EGGPLANT DIP 2.20 AZN 5.40 AZN WITH SPICY PITA 33.00 AZN 4.00 AZN LIVER TIKKA, RED ONION, VEGETABLES, GRILLED VEGETABLES DRINK LEMON, AJIKA SAUCE, PITA WITH TZATZIKI SAUCE 6.80 AZN SPARKLING WRAPS KEBAB 3.00 AZN MENU STILL BEEF BASDURMA, LAMB LULE WRAP, MANGAL SALAD 1.50 AZN VEGETABLES, BABY POTATO, RED ONION, TOMATO, WITH SPICY PITA AJIKA SAUCE, PITA AJIKA SAUCE IN PITA COLA / FANTA / SPRITE AZN 5.60 AZN 4.90 AZN ICED TEA / JUICE 8.90 TOMATO SALAD 2.20 AZN CHICKEN WINGS, CHICKEN LULE WRAP, IN CHERRY PLUM SAUCE RED ONION, FRENCH FRIES, RED ONION, TOMATO, AYRAN GARLIC SAUCE, PITA TZATZIKI SAUCE IN PITA 4.40 AZN MILLA 6.00 AZN 4.60 AZN FRENCH FRIES 2.00 AZN WITH KETCHUP AND MAYO LAMB LULE, PRAWN LULE WRAP, HOMEMADE RED ONION, VEGETABLES, RED ONION, TOMATO, 24 HOURS 2.80 AZN DOGHRAMAJ AJIKA SAUCE, PITA SPECIAL SAUCE IN PITA 2.80 AZN 7.20 AZN 9.90 AZN CHICKEN LULE, CHICKEN BREAST WRAP, EXTRA RED ONION, VEGETABLES, FRIED ONION, RED ONION, TZATZIKI SAUCE, PITA TOMATO, TZATZIKI SAUCE AJIKA / CHERRY PLUM / MAYO IN PITA KETCHUP / TZATZIKI 5.80 AZN 4.50 AZN SERVICE 1.00 AZN KEBABS LAMB AND CHICKEN SHISH-KEBAB AND LULE-KEBABS ON AND WRAPPED IN HOME-MADE PITAS SALADS MADE ONLY FROM ORGANIC AND FRESH VEGETABLES LIVER KABAB GRILLED VEGETABLES CHICKEN LULE GRILLED POTATO CHICKEN WINGS KEBAB MIX ASSORTI KABAB 12 Kebabzade Brand Guidelines SAUCES ONLY SPECIAL SELECTION OF TZATIZIKI, ADJIKA AND OTHER SAUCES THAT GO WELL WITH KEBABS DRINKS COLD AND REFRESHING DOGRAMAJ MADE FROM ORGANIC YOGHURT LOGOTYPE LOGO Logotype TYPE operation information Short version Kebabzade Brand Guidelines Main logotype Inversion 15 LOGO Signage TYPE Use horizontal version of logo for signage. Kebabzade Brand Guidelines 16 TYPOGRAPHY TYPO 24 SA AT GRAPHY #KEBABZADE XİDMƏTİNİZDƏ VITO COMPRESSED Main font 0123456789 A B C D E F G H I J AZN NƏ ŞİŞ YANSIN, K L M N O P Q QUZU ƏTİ TİKƏ 6.80 Kebabzade Brand Guidelines R S T U V W X Y Z ! Qırmızı soğan, tərəvəzlər, NƏ KABAB. ? # $ % & * acika sous, pita. CLOSER 18 FAMILY TİKƏ / LÜLƏ Secondary font COLORS CO LORS BLACK RGB CMYK PANTONE Red: 39 C: 0 Neutral Black C Green: 37 M: 0 Blue: 37 Y: 0 YELLOW K: 95 RGB CMYK PANTONE Red: 236 C: 0 142 C WHITE Green: 184 M: 30 Blue: 76 Y: 85 RGB CMYK PANTONE K: 0 Red: 255 C: 70 C235 Green: 255 M: 0 Blue: 255 Y: 85 K: 0 RED PURPLE RGB CMYK PANTONE RGB CMYK PANTONE Kebabzade Brand Guidelines Red: 204 C: 0 185 C Red: 90 C: 75 2597 C Green: 34 M: 100 Green: 48 M: 100 Blue: 41 Y: 95 Blue: 141 Y: 0 K: 0 K: 0 GREEN 20 RGB CMYK PANTONE Red: 122 C: 70 354 C Green: 183 M: 0 Blue: 101 Y: 85 K: 0 PATTERN PAT Kebabzade pattern is based on the grid-based shapes. TERN Kebabzade Brand Guidelines × 22 × PAT Kebabzade pattern is based on the grid-based shapes. TERN Kebabzade Brand Guidelines × 23 × PAT Kebabzade pattern is based on the grid-based shapes. TERN Kebabzade Brand Guidelines × 24 × PAT Kebabzade pattern is based on the grid-based shapes. TERN Kebabzade Brand Guidelines × 25 × PACKAGING PACKA GING 50 mm 50 mm Kebabzade Brand Guidelines Sticker Logo-sticker can be used on all Kebabzade packaging. 27 PACKA GING Termopack Kebabzade Brand Guidelines Rectangular aluminium Square aluminium smoothwall foil tray smoothwall foil tray 28 220x150x70 mm 150x150x70 mm PACKA GING Cup Kebabzade Brand Guidelines Single Wall Hot Cup Small: 480 ml Medium: 660 ml 29 Large: 720 ml PACKA Wrapping paper GING 70x100 ml Kebabzade Brand Guidelines 30 PACKA GING Paper Bag Kebabzade Brand Guidelines White option Black option 70x100 ml 70x100 ml 12 PACKA GING Plastic Bag 72 cm Kebabzade Brand Guidelines 50 cm 32 UNIFORM & TEXTILE UNI FORM Cap Bandana Kebabzade Brand Guidelines 34 UNI FORM Cap Kebabzade Brand Guidelines 35 UNI FORM Polo Kebabzade Brand Guidelines 12 UNI FORM Polo Kebabzade Brand Guidelines 37 UNI FORM Apron Kebabzade Brand Guidelines 38 UNI FORM Apron Kebabzade Brand Guidelines 39 PIL LOW Kebabzade Brand Guidelines 12 INTERIOR & EXTERIOR INTE RIOR Interior shelves Kebabzade Brand Guidelines 42 INTE RIOR Interior separators Kebabzade Brand Guidelines 43 INTE Cashier RIOR counter Kebabzade Brand Guidelines 44 INTE Cashier RIOR counter Kebabzade Brand Guidelines Headline QUZU ƏTİ TİKƏ QUZU ƏTİ TİKƏ Description Qırmızı soğan, tərəvəzlər Qırmızı soğan, tərəvəzlər acika sousu, pita acika sousu, pita AZN AZN Price 4.40 4.40 45 WAY FINDING Orientation signage plate The color of the sides should be combined with the color of the pictogram Kebabzade Brand Guidelines 46 EXTE RIOR Trash Can 30 cm Kebabzade Brand Guidelines 90 cm 47 EXTE RIOR Trash Can Kebabzade Brand Guidelines Variations 48 FRANCHISE FRAN CHISE Kebabzade Brand Guidelines OPPORTUNITIES You are not just an investor. We are looking for Kebabzade is a flexible project in terms of venue LET’S BE people who would grow and profit together with VENUE & types and locations. It goes well in various for- us. We value our partners’ success and strive to mats and demographic places due to its univer- be beside them in every step from venue locating sally accepted reputation. Families, individuals PARTNERS to successful launch. Most valuable aspect of our LOCATION and working class people equally like to have 50 vision is to ensure fully functioning and well-mar- kebab dishes in conveniently located spots close keted chain of Kebabzade outlets. OPTIONS to major transport junctions, business centers as well as shopping centers. FRAN CHISE First floor Street Style Kebabzade Brand Guidelines Food Court WITH STREET ENTERANCE 51 150 M2 150.000 AZN Food Truck FRAN CHISE First floor Street Style Kebabzade Brand Guidelines Food Court 52 100 M2 120.000 AZN Food Truck FRAN CHISE First floor Street Style Kebabzade Brand Guidelines Food Court 53 50 M2 70.000 AZN Food Truck FRAN CHISE First floor Street Style Kebabzade Brand Guidelines Food Court 54 15–20 M2 50.000 AZN Food Truck FRAN CHISE TECHNICALITIES EXHAUST VENTILATION FROM 5000 CUBIC M/H ELECTRIC POWER SUPPLY FROM 65KW SPACE AREAS Kebabzade Brand Guidelines FROM 60 TO 150 SQM CENTRAL LOCATIONS, GOOD PEOPLE TRAFFIC, CLOSE OR INSIDE POPULAR PARKS/RECREATIONAL AREAS. 55 FRAN CHISE WHAT YOU GET Franchise fee is 10K USD for one outlet. Royalty fee is 5% per month.
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