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Broadcasting Jan 23 1978 7 R All the Vidée Freedom You Can Use, Ùetthe Ra Outstanding Picture

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Broadcasting Jan 23 1978 7 R All the Vidée Freedom You Can Use, Ùetthe Ra Outstanding Picture Glimmer of hope for crossowners Three months later at the Ferris FCC BroadcastingThe newsweekly of broadcasting and allied arts JanOur 23 47th Year 1978 WE HAVE A SIX MILLION DOLLAR MAN OF OUR OWN. He's Jack Harris, president of KPRC radio and television. And for the past seven years, he has personally directed KPRC TV's participation in the. Houston Area Jerry Lewis Telethon for Muscular Dystrophy. His efforts have helped bring in $6 million for medical research and made the Houston area telethon contributions the highest per capita in the nation., So, when Baylor College of Medicine, headed by Dr. Michael DeBakey, used part of the funds to complete and equip a new research unit in the Jerry Lewis Neuromus- cular Disease Research Center, it was de- cided to name it after someone who really cared about the work that was being: dcíne, NEURHENSORY CENTER and had helped make it possible. Jack Harris. JF HOUSTON A great honor? Jack thinks so, and set}4et; tliës r est of the KPRC - TV organization. But they know honoewon't get out of wheel chairs and back on their feet. That takeslwpney. So next Labor Day, Jack and the rest of ,the KPRC TV crew are goingtsztawpihack in the studio getting people to send in whatever heyca)f' That's why we think Jack Harris iseas impressive a six million dollar man as you'll find. Next year? We're going to try for eight. KPRC TV 20 HOUSTON Perey Television, Inc., National Representatives /NBC Affiliate. _ In a world of moving people, communications can't stand still. Our job: to provide communica- men, government officials -to tions for moving people. Moving anyone who has to keep in touch communications. Mobile com- in order to serve you better. munications. In a world of moving tech- Were an association of inde- nology, we've kept up. Now, pendent companies across the we're moving ahead. With the nation, making what was once freedom to compete, we're now a fantasy become a reality, with a serving more mobile communica- whole new generation of personal tions subscribers than any com- communications services. peting system. Our Telocator® pagers and The Telocator Network of mobile radio telephones are vital America. That's Communications to doctors, businessmen, repair- on the Move. TELOCATOR`vZNETWORK OF AMERICA COMMUNICATIONS ON THE MOVE For Telocator mobile tele- Kwik Kall Communications Metrocall phone or pager service in the 953 -3311 751 -4550 Washington area, call any of the following members of the Contact of Washington, Inc. Radio Communications, Inc. Telocator Network: 333 -1150 855 -6500 WINNER OF NINE EMMY AWARDS INCLUDING "BEST LIMITED SERIES" PLUS MORE THAN 135 OTHER AWARDS A DAVID L. WOLPER PRODUCTION STAN MARGULIES, PRODUCER >RNER BROS.TELEVISION DISTRIBUTION 0 A W>RNER COMMUNICATIONS COMPANY Professional Profiles: Donald H. Platt Don Platt represents a rather new breed of division) is considered by many captains of in- broadcast manager: The professionally - dustry to be the finest "real life" marketing educated, professionally -trained general man- training available. It is there that one learns, ager. The term "general" in this case is particu- firsthand, the need for clear business logic and larly apropos, because Don would be able to the value of on -going management information apply the same finely- developed marketing skills developed through research. Since building and financial understanding to almost any indus- broadcast audience and selling broadcast time try he chose to enter. His M.B.A. training at are both really marketing functions, the industry Stanford University gave him a thorough knowl- must consider itselffortunate to have the profes- edge of the tools of marketing and general com- sional expertise that Don Platt, and others like merce. His real business acumen was perhaps him, bring. best refined, however, at America's. marketing Don is Vice President and General Manager of mogul: Proctor and Gamble. A brand mange - KSFX, ABC -FM in San Francisco .. ment internship at P & G (Don's was in thefood and a valued client. The Research Group Perceptual Research for Broadcast Management % Sun Luis Obispo, California Broadcasting Jan23 The Week in Brief SILVERMAN TO NBC The programer with the golden ARBITRON EXPLAINS Measurement firm says that last touch for ABC will leave that company and replace year's drop in TV viewing levels stemmed from the Herbert Schlosser as president and chief executive comparison of 1977 numbers against those of an officer. PAGE 28. exceptional 1976.1t adds that figures are now back in line with previous years. PAGE 50. REINSCH TO GET DSA Cox Broadcasting chairman selected by NAB for industry's highest honor. PAGE 29. OUT OF COURT A court in Milwaukee throws out the case against Storer's WIT/ -Tv there, brought by fan who IN PUERTO RICO The NAB board assesses its major wanted to force the station to carry CBS's basketball problems including the status of the Van Deerlin rewrite game of the week. The station now says it will carry the and sex and violence on TV. PAGE 29. games. PAGE 52. LANCE TO TV The former director of the Office of GLIMMER OF HOPE Questions from some of the Management and Budget will do news analyses on WXIA- Supreme Court justices during oral arguments in the media crossownership case boost the confidence of the TV Atlanta and possibly other Combined Communications stations. PAGE 55. plaintiffs' lawyers. PAGE 30. FERRIS'S FIRST QUARTER The new FCC chairman, three PORNO PROMOTION Turned down by the Los Angeles months into the job, still thinks its "great.' Although the Times when it tried to buy ads for an X -rated film, pace he's set is not as fast as some would have expected, Pussycat Theaters does find three independent TV's he's happy with the work accomplished so far. PAGE 32. there that would accept the campaign. PAGE s8. ROBINSON TO WARC The former FCC commissioner DIARY TAMPERING A grand jury in Denver is to and U. of Virginia law professor is picked to head U.S. consider whether or not to hand down indictments delegation. Ambassadorship will come later. PAGE 33. against persons suspected of manipulating or selling Arbitron ratings diaries. PAGE 58. REVISIT To WPIX The eight -year old fight for channel AKRON DUST-UP A letter to FCC's Ferris from Roger 11 in New York surfaces again in oral arguments at the Berk of WAKR -Tv, a UHF there, about his concerns in FCC. Challenger Forum Communications digs up old connection with Cleveland network signals, brings charges of news distortion. PAGE 36. charges of foul from the opposition. PAGE 60. POLITICAL CONTRIBUTIONS Common Cause reports DIPLEXING GOING WELL Most broadcasters are who got how much and from whom during the 1976 pleased with the new technique that sends both TV audio campaign. It includes reports on donations by the NAB and video signals on one AT &T circuit. PAGE 61. and the NCTA to Communications Subcommittee members. PAGE 37. IMPORTS The U.S. Supreme Court agrees to hear arguments in the eight -year old battle by Zenith over the JAMMED AGENDA INTV heads for San Diego next prices of Japanese -made TV receivers in this country. Sunday for four days of sessions that will touch on all PAGE 61. phases of independent TV operation. PAGE 38. ENGINEERING A COMEBACK As the new president of SEX ON TELEVISION A Doyle Dane Bernbach study of CBS Television Stations Division, Tom Leahy is charged adult Americans finds the public wants reins on such with restoring that Tiffany group of stations to the programing, but is wary of outright censorship or federal prominence that lately had been slipping away. His first controls. More advertiser involvement with the issue is move is to people the division with those who can grow urged. PAGE 46. and accept responsibility. PAGE 61. Index to departments Changing Hands 40 Fates 8 Fortunes 62 Playlist 57 Broadcast Advertising... 58 Closed Circuit 7 For the Record 64 Profile 81 Broadcast Journalism... 55 Datebook 18 Media 36 Programing 46 Business Briefly 10 Editorials 82 Monday Memo 16 Stock Index 79 Cablecasting 60 Equip & Engineering 61 Open Mike 26 Top of the Week 28 Broadcasting is published 51 Mondays a year (combined issue al yearend) by Broadcasting Publications Inc., 1735 DeSales Street N.W. Washington. D.C. 20036. Second -class postage paid at Washington. Single issue $1.50 except special issues $2.50. Subscriptions. U.S. and possessions: one year $35, two years S65. three years $90. Canada add $8 per year all other countries add $8 per year, U.S. and possessions add $104 yearly for special delivery, S65 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook $37.50. Cable Sourcebook $20. e rn e serres pf pa,ntrngs by..p.¡.epri Cestari c afc 9roabcasung Actrvicres Shake hands with a fantasy. Everyone loves a parade. And with Yogi Bear and other wide audience in the hundreds of millions. It's a powerful Hanna -Barbera characters joining the crowd, it becomes means of support to basic family values, and we're proud more than just a parade. It's fun and laughter. A happy time of our involvement in it. that brings people closer together. Our themed amusement parks host over 6'h million people Family Entertainment. It's part of the business and phi- a year. And our radio and television stations serve seven losophy of Taft Broadcasting. Through our Hanna -Barbera major markets. television and motion picture productions we reach a world- TRFT Informing and entertaining the American family. Broadcasting Company ClosedECircuit Insider report: behind the scene, before the fact Minority aid banquet, and some as yet undefined negotiation.
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