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Bicycles, Market Intelligence, June 2010 PUBLISHED BY: IMPORTANT WARNING Mintel International Group Ltd 1. Mintel International Group Limited ("Mintel") is the legal owner of the copyright subsisting in this 18-19 Long Lane report. Any use and/or copying of such documents and materials which is not in accordance with London EC1A 9PL Mintel's standard Terms and Conditions (available on www.mintel.com) or these Conditions of Use is unauthorised. Any unauthorised use ma y give rise to Mintel bringing proceedings for copyright www.mintel.com infringement against you claiming an injunction, damages and costs. tel: 020 7606 4533 fax: 020 7606 5932 2. The purchase, use or reading of any Mintel report that contains SymphonyIRI Group (IRI) email: [email protected] InfoScan data by (or disclosure to) a Non-Participating Retailer or its employees (or agents/professional advisors working on its account) is prohibited. 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Table of contents Bicycles Market Intelligence, June 2010 ISSUES IN THE MARKET ...................................................................................................................... 1 Main issues ..................................................................................................................................... 1 Definition ......................................................................................................................................... 1 Abbreviations .................................................................................................................................. 3 FUTURE OPPORTUNITIES.................................................................................................................... 5 Getting families on board with cycle holidays................................................................................. 5 Learning through play – learning while cycling............................................................................... 5 MARKET IN BRIEF................................................................................................................................. 7 Market performance........................................................................................................................ 7 Interest and participation at record levels ....................................................................................... 7 Innovation gets technical – in models, parts and accessories........................................................ 8 Routes to market............................................................................................................................. 8 INTERNAL MARKET ENVIRONMENT .................................................................................................. 9 Key points ....................................................................................................................................... 9 Building on the momentum ............................................................................................................. 9 Figure 1: Factors driving cycling participation, June 2010 .................................................................................... 9 Meeting its potential ........................................................................................................................ 9 High membership interest enjoyed by cycling organisations........................................................ 10 Cyclists’ Touring Club (CTC)............................................................................................................................... 10 British Cycling (BC) ............................................................................................................................................. 10 Association of Cycle Traders............................................................................................................................... 10 Bike It!.................................................................................................................................................................. 10 Cycling initiatives nationwide to get more people cycling............................................................. 11 National Cycling Network .................................................................................................................................... 11 Cycle to Work schemes....................................................................................................................................... 11 Cycle to Work Guarantee .................................................................................................................................... 12 Cycle Hire Scheme.............................................................................................................................................. 12 Bikeability............................................................................................................................................................. 12 The Mayor of London’s Skyride........................................................................................................................... 13 The Olympics are coming ............................................................................................................. 13 Women get a leg up ............................................................................................................................................ 13 Tracking cycling participation........................................................................................................ 14 Figure 2: Participation in cycling and mountain biking, 2005-09......................................................................... 14 Spectators far outnumber cyclists ....................................................................................................................... 14 Sport England identifies growth areas................................................................................................................. 15 Figure 3: Consumer groups showing a statistical increase in cycling once per week, Oct 07/08-Jan 09/10 ..... 15 Road bike sales boosted by sportives .......................................................................................... 16 Road safety – reason to be concerned?....................................................................................... 16 Figure 4: Trends in reported road accident casualties by road user type, by percentage change, 2004-08...... 17 Debate over the costs and benefits of wearing a helmet ...................................................................................
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