Bicycles, Market Intelligence, June 2010 PUBLISHED BY: IMPORTANT WARNING Mintel International Group Ltd 1. Mintel International Group Limited ("Mintel") is the legal owner of the copyright subsisting in this 18-19 Long Lane report. Any use and/or copying of such documents and materials which is not in accordance with London EC1A 9PL Mintel's standard Terms and Conditions (available on www.mintel.com) or these Conditions of Use is unauthorised. Any unauthorised use ma y give rise to Mintel bringing proceedings for copyright www.mintel.com infringement against you claiming an injunction, damages and costs. tel: 020 7606 4533 fax: 020 7606 5932 2. The purchase, use or reading of any Mintel report that contains SymphonyIRI Group (IRI) email: [email protected] InfoScan data by (or disclosure to) a Non-Participating Retailer or its employees (or agents/professional advisors working on its account) is prohibited. A Non-Participating Retailer is a © Mintel International Group Limited retailer and its subsidiaries each as defined by IRI, where it, or one of its associated companies, Statistics in this report are the latest available at the time of research has declined to participate in IRI’s InfoScan information service by not providing its data to IRI. A current written list of Non-Participating Retailers and subsidiaries (as notified to Mintel by IRI) is available from Mintel at any time, or as linked through the latest set of terms and conditions as Research enquiries: Harry Foster +44 (0)20 7606 4533 displayed continuously on Mintel’s website at http://www.mintel.com. The Non-Participating Sales Hotline: +44 (0)20 7606 6000 Retailers as at May 24, 2010 are Walmart, Sam’s Club, Costco, Lidl, and Aldi. NOTE: This publication is issued as a series of reports. Each report is 3. Unless otherwise agreed in writing in advance by Mintel, this document may not be sold, passed a complete work in itself, which is available separately or as part of a on, communicated or disseminated in any form (including within its original covers), nor access subscription granted, to any third party or to any subsidiary, associated or holding company (whether direct or indirect) of the original subscriber/licensee/purchaser and its user(s) (together, the "Licensee"). Samples 4. The Licensee acknowledges that all information and materials contained in this report are the Samples of products, brochures or advertising mentioned in this report copyright property and confidential information of Mintel, and are protected, inter alia, by the (or elsewhere) can be obtained through the Mintel Services division. Copyright, Designs and Patents Act 1988 and other intellectual property rights and by these Terms Contact Wendy Smith with your requirements on the numbers above. and Conditions, and that no rights in any of the materials are transferred to the Licensee. The Licensee undertakes that it will not copy, reproduce, print or store in any manner (electronic or otherwise), extract or transmit in any form or otherwise deal with in any way the whole or part of the data, materials or information contained in this report. 5. The Licensee (or any subsequent user, whether licensed or unlicensed who reads this report) agrees it will not place financial reliance upon any figure, statement or inference contained within this or any other Mintel report, or invite investment from others, without first obtaining the written consent of Mintel's Company Secretary so to do. In the event that the Licensee (or any subsequent user, whether licensed or unlicensed) does not follow this procedure, it (or any subsequent user) agrees fully and effectually to indemnify Mintel against any claims, howsoever arising, and to draw specific attention to the fact that this consent has not been obtained. 6. All rights are reserved. Table of contents Bicycles Market Intelligence, June 2010 ISSUES IN THE MARKET ...................................................................................................................... 1 Main issues ..................................................................................................................................... 1 Definition ......................................................................................................................................... 1 Abbreviations .................................................................................................................................. 3 FUTURE OPPORTUNITIES.................................................................................................................... 5 Getting families on board with cycle holidays................................................................................. 5 Learning through play – learning while cycling............................................................................... 5 MARKET IN BRIEF................................................................................................................................. 7 Market performance........................................................................................................................ 7 Interest and participation at record levels ....................................................................................... 7 Innovation gets technical – in models, parts and accessories........................................................ 8 Routes to market............................................................................................................................. 8 INTERNAL MARKET ENVIRONMENT .................................................................................................. 9 Key points ....................................................................................................................................... 9 Building on the momentum ............................................................................................................. 9 Figure 1: Factors driving cycling participation, June 2010 .................................................................................... 9 Meeting its potential ........................................................................................................................ 9 High membership interest enjoyed by cycling organisations........................................................ 10 Cyclists’ Touring Club (CTC)............................................................................................................................... 10 British Cycling (BC) ............................................................................................................................................. 10 Association of Cycle Traders............................................................................................................................... 10 Bike It!.................................................................................................................................................................. 10 Cycling initiatives nationwide to get more people cycling............................................................. 11 National Cycling Network .................................................................................................................................... 11 Cycle to Work schemes....................................................................................................................................... 11 Cycle to Work Guarantee .................................................................................................................................... 12 Cycle Hire Scheme.............................................................................................................................................. 12 Bikeability............................................................................................................................................................. 12 The Mayor of London’s Skyride........................................................................................................................... 13 The Olympics are coming ............................................................................................................. 13 Women get a leg up ............................................................................................................................................ 13 Tracking cycling participation........................................................................................................ 14 Figure 2: Participation in cycling and mountain biking, 2005-09......................................................................... 14 Spectators far outnumber cyclists ....................................................................................................................... 14 Sport England identifies growth areas................................................................................................................. 15 Figure 3: Consumer groups showing a statistical increase in cycling once per week, Oct 07/08-Jan 09/10 ..... 15 Road bike sales boosted by sportives .......................................................................................... 16 Road safety – reason to be concerned?....................................................................................... 16 Figure 4: Trends in reported road accident casualties by road user type, by percentage change, 2004-08...... 17 Debate over the costs and benefits of wearing a helmet ...................................................................................