The Daily Toreador Media Kit 2019-2020 WHAT IS THE DAILY TOREADOR?
The Daily Toreador is a 94-year-old tradition published for the students, faculty, staff and alumni of Texas Tech University. The DT is the print, online and social media source for campus news, sports, information and entertainment.
Our staff is dedicated to delivering content that informs and entertains our readers, viewers and followers while assisting advertisers in connecting with the Texas Tech market.
The DT, printed Monday and Thursdays in the fall and spring semesters, has a print circulation distribution of 7,000 and is distributed to more than 75 locations: university buildings, residence halls and several off-campus sites. Our online and social media platforms serve audience members 24 hours a day, seven days a week.
CONTACT INFORMATION LINKS
The Daily Toreador 180 Media & Communication Rotunda www.dailytoreador.com Box 43081, Lubbock, Texas 79409 Phone: 806-742-3388 [email protected] www.housing.dailytoreador.com Advertising Andrea Watson Sales, Marketing and Design Manager [email protected] 806-742-3384 @DailyToreador @DailyToreador
Tyler Arnold Student Marketing Manager [email protected]
Editors @DailyToreador @TheDT_Sports Austin Watts Editor-in-Chief [email protected]
Chase Seabolt Managing Editor @DT_Photo [email protected] OUR REACH Texas Tech Enrollment Fall 2018 School of Law Undergraduate 417 31,957 Faculty & Staff Graduate 6,055 5,835
Male Female 52% 48%
Total Reach 44,264
Digital Reach 11,400 Followers 40,000 plus Visitors 6,200 Followers per month 1,300 Followers DISTRIBUTION There are 90 locations where you can pick up a copy of The Daily Toreador. Many of the locations are in high-traffic areas across the Texas Tech campus.
• Industrial Manufacturing & Systems Engineering • English/Philosophy • Athletics Office • Student Recreation Center • Architecture • Starbucks (University Avenue) • Meat Science Lab • Art • West Hall • KTTZ-TV • Hulen/Clement Hall • Human Sciences • Texas Tech University System • Education • Holden Hall • TTU Credit Union • Texas Tech Police • Civil Engineering • School of Law • Transportation & Parking Services • Mechanical Engineering • Hospitality Services • Mail Tech • Computer Center • Housing • Ranching Heritage Center • Math • Career Center • Heart Center • Physics • Media & Communication • Texas Tech Health Sciences Center • Chemistry • Toreador Media • Texas Tech Museum • Agriculture & Applied Economics • Charles Bassett Electrical Engineering • International Cultural Center • Goddard Range & Wildlife • Electrical Engineering • Business Administration • Bayer Plant Science • Petroleum Engineering • Experimental Sciences • Southwest Collection • Biology • Agriculture Education & Communications • Student Wellness Center • Foreign Language • Physical Plant • Burkhart Center for Autism • Excercise & Sports Sciences • Library • Art Annex • Student Union Building Two Locations • Central Heating & Cooling Plant • Music • Housing Services • McClellan Hall • Marsha Sharp Center • Drane Hall
One Location • Overton Hotel • Administration Building
Toreador Media Office
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19th St GUIDE TO PLACING ADS
CHOOSE A MEDIUM Do you want to run an ad in the newspaper, online or both? We also offer social media to help you reach more consumers.
2 SELECT SIZE What size would best fit your needs? Are you looking for a small ad to run more often or a large ad for maximum impact?
3 SCHEDULING How long do you want your ad to run? Do you want a long campaign that spans a month or more? Would an individual ad work best for your business and budget?
4 CREATING AD Will you be able to create the ad and send it to us or would rather us create one for you? Do you want to add color?
5 PLANNING PAYMENT Do you need to pre-pay your ad or do you have credit established with us? Payments are due by the advertising deadline. PRINT ADVERTISING
Local Rate $14.00 Color Charges Per column inch Regular deadlines apply. Rate applies to advertisers who place camera-ready ads or Discounts do not apply to color. need an ad designed. Full Color $200 Campus Rate $13.00 Rate applies to university departments, recognized student Per column inch organizations, fraternities and sororities, and candidates running for SGA offices. Prepayment is required for advertisers without Texas Tech account numbers.
B&W plus one color $100 Repeat Rate Discount $11.20 For each ad placed at the local rate, a repeat of that ad (no Per column inch changes) can be placed within 30 days using the repeat rate. Minimum size is 7 inches.
Full Page Half Page Quarter Page Eighth Page Eighth Page
6 columns x 21” 6 columns x 10.5” 3 columns x 10.5” 4 columns x 4” 2 columns x 8”
Popular Local Rates Guaranteed Position Guaranteed position applies to pages and sections Size Black & White Color only, not the position of the ad. Positions are sold on Eighth page $224.00 $424.00 a first-come basis, based on availability.
Quarter page $441.00 $641.00 Regular Print Product 10% of ad space cost ($40 minimum charge) Half page $882.00 $1,082.00 Special Section Full page $1,764.00 $1,964.00 15% of ad space cost ($50 minimum charge) PRINT ADVERTISING
Front-Page Advertising Front-page advertisements are located on the bottom of the page. 6 Columns x 2” per day $360
6 Columns x 3” per day $500 *Front-page advertisements include color
Classifieds Classified Word Rates $5.00 per day for 15 or fewer words. Classifieds Display Rates Additional words 20¢ per word per day. Local Camera Ready $14.00 Campus Rate $13.00 Semester Rates 15 or fewer words, no changes: $110; with bold headline $125. 16-25 or fewer words, no changes: $130; with bold headline $150. Logo or Photo 26-35 or fewer words, no changes: $150; with bold headline $175. More than 35 words will be charged the open classified rate. Add a photo or logo $1.00/day Send a photo or logo to be included with your Deadlines & Terms classified ad. All images will be grayscaled Classified word ads: 11 a.m., one day in advance. and fit to be proportionate to the ad. Cost is in Classified display ads: 4 p.m., three days in advance. addition to the price of the classified word ad. Direct Classified Ad Placement: Place your ad online directly by visiting our website, www.dailytoreador.com.
Insert Rates Pre-printed inserts only. The DT Advertising Sales, Marketing and Design Manager must receive one sample copy for review at least two weeks in advance. Minimum inserts in a single run is 7,000. Maximum finished size is 11” x 10.5”; minimum size is 8.5”x 5.5”; minimum thickness is .007” per page. Inserts must be shipped (on skids or in boxes) to The Daily Toreador’s printing plant. Contact the Advertising Office for scheduling and shipping instructions. 1-2 Pages - $70 per M Complete shipment must arrive at printer no later than 10 days before distribution date. 4-12 Pages - $90 per M Ship inserts to: Lubbock Avalanche-Journal (c/o: The Daily Toreador, 710 Ave. J - Northwest dock), Lubbock, Texas 79401 ONLINE ADVERTISING
Send advertisements to: [email protected]. Please include the URL of the page you want linked to your ad.
*Online ads can be animated, but cannot contain sound.
The Daily Toreador website, Top Leaderboard www.dailytoreador.com, features 728 x 90 pixels $450/mo. - $125/wk. engaging, day-to-day content that reaches students, alumni, parents and hundreds more. The website provides access to a Middle Leaderboard wider audience that is certain to make 2 an impact for a business. All advertising 728 x 90 pixels $500/mo. - $150/wk. must be received at least two days prior to the scheduled publishing date. 3 Top Right Rectangle 300 x 250 pixels $375/mo. - $100/wk. Text Links Text links are keywords that are linked that can help improve reach 4 Rectangle Right to your website. 300 x 250 pixels $350/mo. - $100/wk. $150 / Month $750 / 6 Months 5 Bottom Leaderboard 728 x 90 pixels $200/mo. - $75/wk. $1,200 / Year SOCIAL MEDIA ADVERTISING
Sponsored Posts The Daily Toreador offers two unique ways to reach students, alumni, parents and hundreds more through social media. Reach the followers through sponsored posts on Twitter and Facebook with messages about upcoming specials or events. All posts will be labeled as ads. Schedule Three time slots available per day. Sponsored posts will publish at 9:15 a.m., 1:15 p.m. and 4:15 p.m. *Schedule subject to change per news coverage Pricing Text only $35 $30 per post if purchased in conjunction with print or Text w/image $40 digital ads. 10 Posts w/images $350 *Must be scheduled within same semester SUMMER ADVERTISING
The Daily Toreador prints twice during the summer, but is updated daily on its website, www.dailytoreador.com. The summer paper is filled primarily with news and entertainment. The campus has incoming students and their parents, many youth camps, more than 10,000 students attending classes, and faculty and staff during both summer semesters.
Frequency Discount Rates June 2 and July 7 Advertise in both issues and receive a 25 percent discount in the second issue.
The Daily Toreador publishes twice during the summer.
STICKY NOTES
$600 for all subsequent runs of the same artwork. Specifications: 2.875” x 2.875”. The notes will be printed on semi- gloss paper with a UV varnish overprint and placed above the fold on the front page of every paper on the date selected. The adhesive is ultra removable and designed specifically not to affect the front page of the newspaper.
Colors used in artwork should be CMYK. Also, be sure all graphics and photos are CMYK (unless they are to be printed in black and white, then make sure they are grayscale).
All printing of Sticky Notes must go through The Daily Toreador advertising department. All rates are non-commissionable. The DT Sales, Marketing and Design Manager must receive 15 days’ advance notice for all artwork. Minimum notes in single run is 10,000. $700 *Rate increase due to increase in printing costs Per Sticker TOREADOR HOUSING
The Daily Toreador provides options for students to find living spaces surrounding campus and throughout Lubbock. The website is hosted through The Daily Toreador and provides easy access to search for housing that best suit students’ needs. The site also provides another platform for your apartment complex or rental to be seen and accessed.
To see the full page visit www.dailytoreador.com and click on Toreador Housing.
DESIGN CHECKLIST
Print and Online Advertising If you choose, you may design your own ad. We ask that you follow the criteria below. Preferred file formats Accepted file formats Formats we DO NOT accept
PDF JPG PNG InDesign Illustrator Photoshop Word PowerPoint Publisher Excel Online Only
Settings Column Inches 1 column 1.5556 Inches The settings below are what we recommend for the highest quality ad. 2 columns 3.2778 Inches Print Advertising Online Advertising 3 columns 5.0 Inches 4 columns 6.7222 Inches Embedded Embedded 5 columns 8.444 Inches 300 PPI CMYK Images 72 PPI RGB Images 6 columns 10.1667 Inches ADVERTISING BUNDLES
Monthly Bundle (Existing) Every publishing day (8-9 issues/mo.): 25 percent discount + free middle rectangle web ads Once / week (4-5 issues/mo.): 15 percent discount + free middle rectangle web ads *Minimum 1/8-page ad (16 inches) *One ad change per week *Color charge extra Semester Bundle (New) Every publishing issue: 30 percent discount + free top leaderboard or top right rectangle ad depending on availability Once a week: 20 percent discount + free top leaderboard or top right rectangle ad depending on availability *Minimum 1/8-page ad (16 inches) *One ad change per week *Reduced color rate available
Fall Sports Bundle (New) All football home game Thursdays (6 total) and Basketball Preview (Nov. 4): 10 percent discount + one sponsored social media post per day on Thursday, Friday or Saturday (your choice) of home games *Minimum 8-inch ad *Ad changes allowed with each run date *Color charge extra *Swap art for home and away games Thursdays of your choice
Special Section Bundle (New) All special sections (Fall & Spring Housing Guides, Fall & Spring Finals Frenzy, Basketball Preview, Raider’s Choice, Raider Life and Raiderland 1301): 20 percent discount *Ad changes allowed with each run date *Color charge extra
Digital Semester Bundle (New) Advertise in any online placement for a semester: 15 percent discount *One ad change per week
Don’t see a bundle that fits your needs? Contact Andrea Watson and we’ll find the perfect solution. [email protected] or call (806) 834-2899 PHOTO CONTRACTS
Photo Reprint Price List Contract Rate
Size Print-Only Price Framed Price The Daily Toreador has a 4x6 $8 professional multimedia staff that is trained for photography 5x7 $12 shoots. Available on and off 8x10 $15 campus.
11x14 $20 $35 Photo contract rates start at 16x20 $35 $55 $75/hour per photographer. *Minimum of one hour on location 20x20 $52 Ask For Quote plus $25 setup fee 20x24 $52 Ask For Quote To schedule a photo contract, 20x30 $55 $85 email [email protected] 24x36 $65 $100 or call (806) 834-2899
To see photos available for sale, visit www.dailytoreador.com and view the photos for purchase galleries HOUSING GUIDE
Special Section Now available twice a year. Thousands of Texas Tech students are always on the lookout for new places to live.
Our Fall & Spring Housing Guide supplements, which feature the most popular housing options available to the Tech community, will be inserted into The Daily Toreador on Thursday, Oct. 3, and again on Monday, Feb. 10, to help Tech students make informed housing decisions.
With the purchase of a half-page ad of 63 column inches or more, you have the opportunity to submit a story featuring the benefits of living in your complex(es) and 2-3 photos. (All submitted stories will be edited for AP style, grammar and spelling.)
Take advantage of this opportunity to reach more than 38,000 students on the move at your prime time to pre-lease for summer and fall. For more information contact your DT sales representative.
For an additional $100 The Daily Toreador will add your apartment’s image, info and link to your site on housing.dailytoreador.com for a month.
Deadlines for ad space, submitted stories and photos: Fall Semester Deadline: Friday, Sept. 20 Spring Semester Deadline: Friday, Jan. 24 BASKETBALL PREVIEW
Special Section The Daily Toreador will celebrate tipoff of the 2019-2020 men’s and women’s basketball seasons through its Basketball Preview section that will publish on Monday, Nov. 4, prior to the start of the Red Raiders’ season (Nov. 5) and the Lady Raiders’ season (Nov. 8).
This is a great chance for your business to congratulate Chris Beard and the Red Raiders on making it to the national championship last season. Show support for the great progress the Lady Raiders and Marlene Stallings are making.
Use this section as another chance to share your brand with Texas Tech students, faculty and staff — advertise a sale, specials or other deals you think would interest your audience.
DEADLINE: FRIDAY, OCT. 25 @ 4 P.M. RAIDERS’ CHOICE
Special Section The Raiders’ Choice section presents you with the opportunity to thank the readers for choosing you as their favorite and for their contributions to the overall success of your business. This special section is valuable as students, faculty and staff vote on their Lubbock favorites, which will be published in the paper and online. For more information, contact your sales representative. DEADLINE: TUESDAY, APRIL 7 @ 4 P.M.
Raiders’ Choice Pricing:
1/8 page ad (3.2778” x 8”) $182 1/4 page ad (5” x 10.5”) $356 1/2 page ad (10.1667” x 10.5”) $700 Full page ad (10.1667” x 21”) $1,500
Color is in addition to the cost: Spot color: $100 Process: $200 Purchase an ad in Raiders’ Choice and get 50% off Raider Life!
RAIDERS’ CHOICE AWARDS 2020 FINALS FRENZY
Special Section Finals Frenzy is the last paper of the semester published by The Daily Toreador and targets students through final exam week. The special section presents an opportunity to reach students one last time before the end of the semester.
Use this section as an option to offer deals and discounts to interest students throughout finals. For more information, contact your sales representative.
Deadlines for ad space: Fall Semester Deadline: Monday, Dec. 2 Spring Semester Deadline: Thursday, April 30 RAIDER LIFE
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Special Section RaideR Life ’19 Reach every new Tech student! The student and parent guide to life at Texas Tech THE DAILY TOREADOR • TEXAS TECH UNIVERSITY • LUBBOCK, TEXAS Back again this year for Texas Tech freshmen and transfer students is the Raider Life orientation issue — your first chance to reach new Tech students. All new students and parents will receive their copies of Raider Life at orientation so they will get to know your business while they are in Lubbock.
This group will spend money each month on everything from books, clothes and jewelry to food, dry cleaning and entertainment. And best of all, they are anxious to hear about your business. GOOD STUFF TO KNOW The Daily Toreador special issue will be filled with articles, photographs and advertisements, making it the official guide to campus life at Texas Tech, specially geared to new students.
More than 6,000 copies will be printed and distributed to the Class of 2023 and their parents as they attend summer orientation
FOR YOU, THE ADVERTISER
Raider Life orientation issue offers you the most cost-effective Tech offers various Learn about on- See some of Tech’s dining locations campus parking traditions way to make eager new Red Raiders your customers for years PG. 9 PG. 13 PG. 19 to come. Put the Raider Life orientation issue at the top of your list. ADVERTISING DEADLINE: Contact your Daily Toreador advertising account executive at (806) 742-3384 to reserve your ad. Friday, April 24 RAIDERLAND 1301
Special Section Raiderland 1301 welcomes new and returning students to the Texas Tech community. This issue is a great way to establish your brand in students’ minds.
The Daily Toreador has partnered with Texas Tech Housing to get 9,000 copies of this issue into the residence halls, with one placed prominently on each desk. Another 2,000 copies will be printed for distribution during our Welcome Week event and the Texas Tech Parents Association will receive copies to help new Red Raider parents.
Be a part of this exciting issue that will help guide Tech freshmen and students new to Tech around campus as well as provide important information such as restaurants that deliver, calendar of events and much more.
Please make note of our ad sizes: 1 column: 1.556” wide 2 columns: 3.2778” wide 3 columns: 5.0” wide 4 columns: 6.7222 wide 5 columns: 8.444” wide 6 columns: 10.1667” wide
Raiderland Ad Pricing: 1/8 page ad (3.2778” x 8”) $185.00 1/4 page ad (5” x 10.5”) $365.00 1/2 page ad (10.1667” x 10.5”) $730.00 Full page ad (10.667” x 21”) $1,461.00
Additional charge for color: Spot color: $100 Process: $200 Deadline: Friday, July 26 @ 4 p.m. Purchase an ad in Raiderland 1301 and run the same ad in The DT Back-to-School issue on Aug. 26 for 50% off our regular rates! ADVERTISING SPECIFICATIONS
Display Deadlines Special Features For ads to appear on: Fall Semester
Monday 3 p.m. previous Wednesday Aug. 19 ...... Raiderland 1301 (Welcome to Tech issue) Thursday 3 p.m. previous Monday Aug. 26 ...... Fall Back-to-School Aug. 31 ...... TTU vs. Montana St. Tuesday (summer) 3 p.m. previous Thursday Sept. 7 ...... TTU vs. UTEP Sept. 23 ...... Fall Housing Guide Deadline Oct. 3 ...... Fall Housing Guide Oct. 4 ...... Family Weekend Oct. 5 ...... TTU vs. OSU Circulation Oct. 13 ...... Homecoming Issue Deadline Oct. 17...... Homecoming Issue 7,000 copies are printed Mondays and Thursdays Oct. 19...... TTU vs. ISU in fall and spring semesters; 5,000 printed on Oct.25...... Basketball Preview Deadline Tuesdays during summer. The DT is distributed free Nov. 4 ...... Basketball Preview on the Tech campus to a community of more than Nov. 16...... TTU vs. TCU 44,000 readers. Nov. 23...... TTU vs KSU Dec. 6 ...... Finals Frenzy
Spring Semester
Jan. 15...... Spring Back-to-School Terms Jan. 24...... Housing Guide Deadline All advertising is cash in advance unless credit Feb. 10...... Housing Guide has been established. American Express, Visa, April 7...... Raiders’ Choice Deadline MasterCard and Discover are accepted. Credit for April 24...... Raider Life (Orientation Issue) Deadline April 23 ...... Raiders’ Choice Awards future advertising will be issued in lieu of refunds. May 7 ...... Finals Frenzy June 2 ...... Summer 1 Back-to-School July 7...... Summer 2 Back-to-School July 23...... Raiderland 1301 deadline Aug. 18 ...... Raiderland 1301
MECHANICAL SPECS The Daily Toreador is an offset broadsheet publication printed with an 85-line screen. There are 6 columns per page at an 10.1667-inch page width. Each column is 1.5556 inches wide with 0.125 of an inch between columns. The full-page depth is 21 inches. A full broadsheet page measures 6 columns x 21 inches for a total of 126 columns inches. A double-truck measures 13 columns wide (21.25 inches) x 21 inches deep for a total of 273 column inches.
A half-page ad measures 63 column inches and may be designed as follows: 3 columns x 21 inches deep 6 columns x 10-1/2 inches deep 4 columns x 15-1/2 inches deep
1 column...... 1.5556 inches 2 columns...... 3.2778 inches 3 columns...... 5.0 inches 4 columns...... 6.7222 inches 5 columns...... 8.444 inches 6 columns...... 10.1667 inches POLICIES AND GUIDELINES
ROP Specs Advertising Policy Cont. » Minimum ad size is 1 column x 1 inch. Ads are sold in one-half-inch » The Daily Toreador will honor all requests whenever increments. possible; however, position cannot be sold or guaranteed. » Ads more than 19 inches in depth are charged the full depth of 21 » Proofs will be provided, on advertiser’s request, for inches in the broadsheet format. any ad submitted. » Broadsheet page measures 6 columns by 21 inches; printed in fall, » Cancellation of advertising space is accepted until the spring and summer semesters. deadline for space reservation. No exceptions. » Advertising having the appearance of news must Credit & Billing clearly be marked “Paid Advertising” at the top of the ad » All display advertising rates are non-commissionable. within its border. » All advertising is cash in advance unless credit has been established » The advertiser agrees to accept sole responsibility with Toreador Media and the advertiser’s account is current. for the content of an ad and hold harmless Texas Tech » Accounts are net and payable on the 10th of the month in which University, its Board of Trustees and its officers, agents billing is rendered. and employees, The Daily Toreador and Toreador Media, » Political and transient advertisers must pay in advance by cash, from and against any and all loss, cost and expense, certified check or money order. All political and cause advertisements including reasonable attorney fees, resulting from the must carry the information required by law (e.g., Paid Political publication by The Daily Toreador of the advertiser’s Committee for John Doe, Treasurer). advertisement. » MasterCard, Visa, American Express and Discover are accepted methods of payment. » All entertainment advertising is cash in advance. File Submission Basic Information » All classified advertising is cash in advance unless credit has been » Electronically-submitted PDF ads are preferred. Ads established. should be emailed to [email protected] or the sales » The DT reserves the right to require prepayment in advance or to rep. cancel credit privileges at any time. » When creating a PDF file, all fonts must be embedded, including basic fonts such as Helvetica and Times. The DT reserves the right to substitute similar fonts if a font Agency Commission is corrupted. » All rates are net to newspaper. Ads placed through agencies are cash » Send your ads via email to [email protected]. in advance or billed to the advertiser responsible for payment upon Please include your name, address, phone number, what approved credit. you’re submitting, the ad size and the run dates. All fonts and images either need to be embedded or sent as a separate attachment. Advertising Policy Camera-ready ads in PDF format are preferred. * The » All advertising is subject to review by the Sales, Marketing & Design DT is not responsible for the reproduction quality of Manager with advice from the Student Marketing Manager. Should it be camera-ready electronic ads. necessary, a student review will determine if the advertisement meets » Unacceptable files are Word, PowerPoint, the standards of acceptability for The Daily Toreador. QuarkXPress, Publisher or any Corel software programs. » The Daily Toreador will not knowingly accept any advertisement that If you create content in these programs, you should is defamatory; promotes academic dishonesty; violates any city, convert your file to a PDF. Files formats such as GIF, JPEG county, state or federal laws; or that is potentially libelous against and PNG generally will not reproduce well in print and a person based on race, age, color, creed, religion, nationality, disability, should not be submitted. gender or sexual orientation. » The Daily Toreador reserves the right to refuse any advertising that Images: does not conform to the published advertising policy (available upon » Resolution: 170 dpi; line screen: 85 lpi request). » CMYK or spot color if your ad is running color. If not, » The Daily Toreador only will place ads that 1) promote and sell please grayscale your images. Please contact your sales merchandise based on its value; 2) refrain from reflecting unfairly or representative if you wish to use a specific spot color. making direct reference about competitors, their products, services or » The DT reserves the right to reset or resize ads methods of doing business; 3) do not mock or are not derogatory toward submitted with the incorrect dimensions. This may competitors or other DT advertisers. result in changes from the original layout. The DT is not » Liability for any errors is limited to the cost of the first insertion responsible for the reproduction quality of camera-ready of incorrect copy. Requests for adjustment must be made within 30 electronic ads. days of publication. Should an ad not be published as ordered, The Daily Toreador cannot be responsible for any losses or damages caused as a result. All make-good ads are subject to the Sales, Marketing & Design Manager’s approval. PUBLICATION SCHEDULE
August 2019 September 2019 October 2019
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May/June 2020 June/July: 1st summer July/August: 2nd summer
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Publishing Dates Special Sections TTU home football games (not a publication date)