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Run in Both Housing Issues, Get the Second Ad 50% Off! CONTACT INFO The OFFICE 180 Media & Communication Rotunda Box 43081, Lubbock, Texas 79409-3081 Daily Toreador P: (806) 742.3388 Serving the Texas Tech community since 1925 dailytoreador.com Fax: (806) 742.2434 [email protected] It’s a 91-year-old tradition published for the students, faculty, staff and alumni of Texas Tech University. The DT is ADVERTISING the print, online and social media source for campus news, sports, information and entertainment. Dawn Zuerker Student Media Associate Director & Advertising Manager Our staff is dedicated to delivering content that informs and [email protected] entertains our readers, viewers and followers while assisting (806) 742.3384 advertisers in connecting with the Texas Tech market. Blake Lucas Student Advertising Manager The Daily Toreador, printed Monday through Thursday, in [email protected] the fall and spring semesters, has a circulation of 7,000 and (806) 742.3384 is distributed to more than 75 locations: university buildings, student residence halls and several off-campus sites. Our EDITORS online and social media platforms serve audience members Amy Cunningham 24 hours a day, seven days a week. Editor-in-Chief [email protected] These rates are for the 2016-2017 school year. Texas Tech will start McKenzi Morris school on August 29, 2016. Managing Editor [email protected] Tech Enrollment Undergraduate 29, 237 LINKS Graduates 6,045 www.dailytoreador.com School of Law 577 facebook.com/dailytoreador Total 35,893 twitter: @dailytoreador Faculty & Staff 7,000 www.housing.dailytoreador.com Total reach 42,893 celebrating Female 45.94% Male 54.01% Look for the star throughout the rate book to help locate significant changes and updates. The DT now is printed by West years of Texas Printing Center, allowing us to provide coverage enhanced printing services to our advertisers. 91 2 DISPLAY RATES Open Card $ $200 Rate 14.50 Rate per column inch Rate applies to all advertisers. Card ads run for 20 consecutive insertions. Copy may change once every five issues. Minimum size is 1 column inch. For those accounts not having established credit, Local Camera- payment in full must be received prior to first insertion. ready Rate $14.00 ($10 pci) Rate applies to advertisers who place camera-ready ads. Camera-ready ads are ads which are ready to go to press without Color Charges any adjustments or changes. Black plus 1 color ....................................................... $100 Process color ............................................................. $250 Repeat Rate Regular deadlines apply. Discounts do not apply to color. Discount $11.20 Rate applies to advertisers using the open rate. For each ad Insert Rates placed at the local rate, a repeat of that ad (no changes) can Pre-printed inserts only. The DT Advertising Manager be placed during that same calendar week using the repeat must receive one sample copy for review at least two rate. Minimum size is 7 inches. weeks in advance. Minimum inserts in single run is 7,000. First-time Maximum finished size is 11” x 10.5”; minimum size is 8.5”x5.5”; minimum thickness is .007” per page. Inserts Buyer $ must be shipped (on skids or in boxes) to The Daily 11.20 Toreador’s printing plant. Discount Contact Advertising Office for scheduling and shipping Rate applies to local advertisers scheduling ads for the first instructions. Inserts are scheduled on a first-come basis. time with The DT. The discount is available to new local advertisers who place an ad 7 inches or larger at least six 1-2 Pages ......................... $70 per M times in a three-week period. Cannot be used with other 4-12 Pages ........................$90 per M discounts. Complete shipment must arrive at printer no later than 10 days before distribution date. Campus/ Ship inserts to: $ Lubbock Avalanche-Journal 13.00 (c/o: The Daily Toreador) Non-profit 710 Avenue J - (Northwest dock) Rate Lubbock, Texas 79401 Rate applies to university departments, recognized student organizations, fraternities and sororities and candidates running for SGA offices. Prepayment is required for advertisers without Tech account numbers. Contact your Account Executive today! 806.742.3384 3 [email protected] ADVERTISING SPECS Special Features Mechanical Specs Fall Semester The Daily Toreador is an offset broadsheet publication printed with July 22 ...................................................Raiderland 1301 deadline an 85-line screen. There are 6 columns per page at an 10.1667- Aug. 20 ........................Raiderland 1301 (Welcome to Tech issue) inch page width. Each column is 1.5556 inches wide with 0.125 of Aug. 29 .................................................................. Back-to-School an inch between columns. The full page depth is 21 inches. Sept. 3 ..................................................TTU vs. Stephen F. Austin A full broadsheet page measures 6 columns x 21 inches for a total Sept. 9 ....................................... Graduate School Guide deadline of 126 columns inches. Sept. 17 ....................................................TTU vs. Louisiana Tech A double-truck measures 13 columns wide (21.25 inches) x 21 Sept. 22 ...........................................................Fall Housing Guide inches deep for a total of 273 column inches. Sept. 29 ................................... Family Weekend: TTU vs. Kansas Oct. 6 ........................................................Graduate School Guide A half-page ad measures 63 column inches and may be designed Oct. 15 ................................. Homecoming: TTU vs. West Virginia as follows: Oct. 22 ............................................ TTU vs. Oklahoma University 3 columns x 21 inches deep Nov. 5 ......................................................................TTU vs. Texas 6 columns x 10-1/2 inches deep Dec. 9 ....................................................................... Finals Frenzy 4 columns x 15-1/2 inches deep 1 column .................................................................. 1.5556 inches Spring Semester 2 columns ................................................................ 3.2778 inches Jan. 13 ...........................................................Spring BTS deadline 3 columns ...................................................................... 5.0 inches Jan. 20 ....................................... Graduate School Guide deadline 4 columns ................................................................ 6.7222 inches Jan. 19 ........................................................Spring Back-to-School 5 columns .................................................................. 8.444 inches Feb. 3 .......................................... Spring Housing Guide deadline 6 columns ...............................................................10.1667 inches Feb. 6 .......................................................Graduate School Guide Feb. 23 ....................................................... Spring Housing Guide Terms April 7 ....................................................Raider’s Choice Deadline All advertising is cash in advance unless credit has been estab- April 21 ........................... Raider Life (Orientation Issue) Deadline lished. April 27 .................................................... Raider’s Choice Awards American Express, Visa, MasterCard and Discover are accepted. May 11 ...................................................................... Finals Frenzy A credit will be issued for future advertising in lieu of refunds. June 4 ............................................................................ Summer 1 July 9 ............................................................................. Summer 2 Display Deadlines Broadsheet Eighth Page For ads to appear on: Full Page Half 4 col. x 4” Monday ............................................. 3 p.m. previous Wednesday 6 col. x 21” Page Tuesday ................................................ 3 p.m. previous Thursday Broadsheet 3 col. x Eighth Wednesday ............................................... 3 p.m. previous Friday 21” Page Thursday ................................................ 3 p.m. previous Monday 2 col. x 8” Circulation 7,000 copies are printed Monday through Thursday in fall and spring semesters; 5,000 printed on Tuesdays during summer. The DT is distributed free on the Tech campus to a community of more than 42,000 readers. Half Page Quarter Subscriptions to The DT are payable in advance: 12 months, $150; 6 col. x 10.5” Page 6 months, $75. Individual copies are $1 each. 3 col. x 10.5” Contact your Account Executive today! 806.742.3384 4 [email protected] AD RATE CHART Ad Local Local Camera- Repeat Campus/Non- Size Rate Ready Rate Rate profit Rate 14.50 14.00 11.20 13.00 1” 14.50 14.00 13.00 2” 29.00 28.00 26.00 3” 43.50 42.00 39.00 4” 58.00 56.00 52.00 5” 72.50 70.00 65.00 6” 87.00 84.00 78.00 7” 101.50 98.00 78.40 91.00 8” 116.00 112.00 89.60 104.00 9” 130.50 126.00 100.80 117.00 10” 145.00 140.00 112.00 130.00 11” 159.50 154.00 123.20 143.00 12” 174.00 168.00 134.40 156.00 13” 188.50 182.00 145.60 169.00 14” 203.00 196.00 156.80 182.00 15” 217.50 210.00 168.00 195.00 16” 232.00 224.00 179.20 208.00 17” 246.50 238.00 190.40 221.00 18” 261.00 252.00 201.60 234.00 19” 275.50 266.00 212.80 247.00 20” 290.00 280.00 224.00 260.00 21” 304.50 294.00 235.20 273.00 22” 319.00 308.00 246.40 286.00 23” 333.50 322.00 257.60 299.00 24” 348.00 336.00 268.80 312.00 25” 362.50 350.00 280.00 325.00 26” 377.00 364.00 291.20
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