The Daily Toreador Media Kit 2019-2020 WHAT IS THE DAILY TOREADOR? The Daily Toreador is a 94-year-old tradition published for the students, faculty, staff and alumni of Texas Tech University. The DT is the print, online and social media source for campus news, sports, information and entertainment. Our staff is dedicated to delivering content that informs and entertains our readers, viewers and followers while assisting advertisers in connecting with the Texas Tech market. The DT, printed Monday and Thursdays in the fall and spring semesters, has a print circulation distribution of 7,000 and is distributed to more than 75 locations: university buildings, residence halls and several off-campus sites. Our online and social media platforms serve audience members 24 hours a day, seven days a week. CONTACT INFORMATION LINKS The Daily Toreador 180 Media & Communication Rotunda www.dailytoreador.com Box 43081, Lubbock, Texas 79409 Phone: 806-742-3388 [email protected] www.housing.dailytoreador.com Advertising Andrea Watson Sales, Marketing and Design Manager [email protected] 806-742-3384 @DailyToreador @DailyToreador Tyler Arnold Student Marketing Manager [email protected] Editors @DailyToreador @TheDT_Sports Austin Watts Editor-in-Chief [email protected] Chase Seabolt Managing Editor @DT_Photo [email protected] OUR REACH Texas Tech Enrollment Fall 2018 School of Law Undergraduate 417 31,957 Faculty & Staff Graduate 6,055 5,835 Male Female 52% 48% Total Reach 44,264 Digital Reach 11,400 Followers 40,000 plus Visitors 6,200 Followers per month 1,300 Followers DISTRIBUTION There are 90 locations where you can pick up a copy of The Daily Toreador. Many of the locations are in high-traffic areas across the Texas Tech campus. • Industrial Manufacturing & Systems Engineering • English/Philosophy • Athletics Office • Student Recreation Center • Architecture • Starbucks (University Avenue) • Meat Science Lab • Art • West Hall • KTTZ-TV • Hulen/Clement Hall • Human Sciences • Texas Tech University System • Education • Holden Hall • TTU Credit Union • Texas Tech Police • Civil Engineering • School of Law • Transportation & Parking Services • Mechanical Engineering • Hospitality Services • Mail Tech • Computer Center • Housing • Ranching Heritage Center • Math • Career Center • Heart Center • Physics • Media & Communication • Texas Tech Health Sciences Center • Chemistry • Toreador Media • Texas Tech Museum • Agriculture & Applied Economics • Charles Bassett Electrical Engineering • International Cultural Center • Goddard Range & Wildlife • Electrical Engineering • Business Administration • Bayer Plant Science • Petroleum Engineering • Experimental Sciences • Southwest Collection • Biology • Agriculture Education & Communications • Student Wellness Center • Foreign Language • Physical Plant • Burkhart Center for Autism • Excercise & Sports Sciences • Library • Art Annex • Student Union Building Two Locations • Central Heating & Cooling Plant • Music • Housing Services • McClellan Hall • Marsha Sharp Center • Drane Hall One Location • Overton Hotel • Administration Building Toreador Media Office 4th St e Av a n a i d n I y e Pw Av h y c t i Te rs s ve i xa n Te U wy rp F rsha Sha Ma 19th St GUIDE TO PLACING ADS CHOOSE A MEDIUM Do you want to run an ad in the newspaper, online or both? We also offer social media to help you reach more consumers. 2 SELECT SIZE What size would best fit your needs? Are you looking for a small ad to run more often or a large ad for maximum impact? 3 SCHEDULING How long do you want your ad to run? Do you want a long campaign that spans a month or more? Would an individual ad work best for your business and budget? 4 CREATING AD Will you be able to create the ad and send it to us or would rather us create one for you? Do you want to add color? 5 PLANNING PAYMENT Do you need to pre-pay your ad or do you have credit established with us? Payments are due by the advertising deadline. PRINT ADVERTISING Local Rate $14.00 Color Charges Per column inch Regular deadlines apply. Rate applies to advertisers who place camera-ready ads or Discounts do not apply to color. need an ad designed. Full Color $200 Campus Rate $13.00 Rate applies to university departments, recognized student Per column inch organizations, fraternities and sororities, and candidates running for SGA offices. Prepayment is required for advertisers without Texas Tech account numbers. B&W plus one color $100 Repeat Rate Discount $11.20 For each ad placed at the local rate, a repeat of that ad (no Per column inch changes) can be placed within 30 days using the repeat rate. Minimum size is 7 inches. Full Page Half Page Quarter Page Eighth Page Eighth Page 6 columns x 21” 6 columns x 10.5” 3 columns x 10.5” 4 columns x 4” 2 columns x 8” Popular Local Rates Guaranteed Position Guaranteed position applies to pages and sections Size Black & White Color only, not the position of the ad. Positions are sold on Eighth page $224.00 $424.00 a first-come basis, based on availability. Quarter page $441.00 $641.00 Regular Print Product 10% of ad space cost ($40 minimum charge) Half page $882.00 $1,082.00 Special Section Full page $1,764.00 $1,964.00 15% of ad space cost ($50 minimum charge) PRINT ADVERTISING Front-Page Advertising Front-page advertisements are located on the bottom of the page. 6 Columns x 2” per day $360 6 Columns x 3” per day $500 *Front-page advertisements include color Classifieds Classified Word Rates $5.00 per day for 15 or fewer words. Classifieds Display Rates Additional words 20¢ per word per day. Local Camera Ready $14.00 Campus Rate $13.00 Semester Rates 15 or fewer words, no changes: $110; with bold headline $125. 16-25 or fewer words, no changes: $130; with bold headline $150. Logo or Photo 26-35 or fewer words, no changes: $150; with bold headline $175. More than 35 words will be charged the open classified rate. Add a photo or logo $1.00/day Send a photo or logo to be included with your Deadlines & Terms classified ad. All images will be grayscaled Classified word ads: 11 a.m., one day in advance. and fit to be proportionate to the ad. Cost is in Classified display ads: 4 p.m., three days in advance. addition to the price of the classified word ad. Direct Classified Ad Placement: Place your ad online directly by visiting our website, www.dailytoreador.com. Insert Rates Pre-printed inserts only. The DT Advertising Sales, Marketing and Design Manager must receive one sample copy for review at least two weeks in advance. Minimum inserts in a single run is 7,000. Maximum finished size is 11” x 10.5”; minimum size is 8.5”x 5.5”; minimum thickness is .007” per page. Inserts must be shipped (on skids or in boxes) to The Daily Toreador’s printing plant. Contact the Advertising Office for scheduling and shipping instructions. 1-2 Pages - $70 per M Complete shipment must arrive at printer no later than 10 days before distribution date. 4-12 Pages - $90 per M Ship inserts to: Lubbock Avalanche-Journal (c/o: The Daily Toreador, 710 Ave. J - Northwest dock), Lubbock, Texas 79401 ONLINE ADVERTISING Send advertisements to: [email protected]. Please include the URL of the page you want linked to your ad. *Online ads can be animated, but cannot contain sound. The Daily Toreador website, Top Leaderboard www.dailytoreador.com, features 728 x 90 pixels $450/mo. - $125/wk. engaging, day-to-day content that reaches students, alumni, parents and hundreds more. The website provides access to a Middle Leaderboard wider audience that is certain to make 2 an impact for a business. All advertising 728 x 90 pixels $500/mo. - $150/wk. must be received at least two days prior to the scheduled publishing date. 3 Top Right Rectangle 300 x 250 pixels $375/mo. - $100/wk. Text Links Text links are keywords that are linked that can help improve reach 4 Rectangle Right to your website. 300 x 250 pixels $350/mo. - $100/wk. $150 / Month $750 / 6 Months 5 Bottom Leaderboard 728 x 90 pixels $200/mo. - $75/wk. $1,200 / Year SOCIAL MEDIA ADVERTISING Sponsored Posts The Daily Toreador offers two unique ways to reach students, alumni, parents and hundreds more through social media. Reach the followers through sponsored posts on Twitter and Facebook with messages about upcoming specials or events. All posts will be labeled as ads. Schedule Three time slots available per day. Sponsored posts will publish at 9:15 a.m., 1:15 p.m. and 4:15 p.m. *Schedule subject to change per news coverage Pricing Text only $35 $30 per post if purchased in conjunction with print or Text w/image $40 digital ads. 10 Posts w/images $350 *Must be scheduled within same semester SUMMER ADVERTISING The Daily Toreador prints twice during the summer, but is updated daily on its website, www.dailytoreador.com. The summer paper is filled primarily with news and entertainment. The campus has incoming students and their parents, many youth camps, more than 10,000 students attending classes, and faculty and staff during both summer semesters. Frequency Discount Rates June 2 and July 7 Advertise in both issues and receive a 25 percent discount in the second issue. The Daily Toreador publishes twice during the summer. STICKY NOTES $600 for all subsequent runs of the same artwork. Specifications: 2.875” x 2.875”. The notes will be printed on semi- gloss paper with a UV varnish overprint and placed above the fold on the front page of every paper on the date selected. The adhesive is ultra removable and designed specifically not to affect the front page of the newspaper.