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The Making of a Profile Book of Tourism Objects in Meranti Islands Regency

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The Making of a Profile Book of Tourism Objects in Meranti Islands Regency INOVISH JOURNAL, Vol. 2, No. 1, June 2017 ISSN: 2528-3804 THE MAKING OF A PROFILE BOOK OF TOURISM OBJECTS IN MERANTI ISLANDS REGENCY Nuraini 1 and Rionaldi 2 1, 2State Polytecnic of Bengkalis State Polytechnic of Bengkalis Jl. Bathin Alam, Sei. Alam, Bengkalis – Riau, 28711 Tel: (+62766) 24566, Fax: (+62766) 800 1000 e-mail : [email protected], and [email protected] Abstract: Meranti Islands Regency is one of the biggest sago producers in Indonesia. In addition, it also has much potency in tourism sector. However, the potency it has is not been explored well. The main purpose of this study was to make a profile book about tourism objects in Meranti Islands Regency as a media of promotion to promote tourism objects in Meranti Islands Regency. This profile book discusses about water war festival, shell seeking with a plank, Beting Beras beach, the Darul Ulum grand mosque, Sejahtera Bakti Buddhist monastery, Kue Bulan festival, “Imlek” Chinese new year celebration, and Bokor cultural tourism village. Hopefully, this profile book can give more information for local people, tourists, and also help Department of Tourism, Youth, and Sport of Meranti Islands Regency in promoting tourism objects in Meranti Islands Regency. Keywords: Meranti Islands Regency, Profile Book, Promotion 1. Introduction such as Bali, Bandung, and In the middle of decline in Yogyakarta. Nevertheless, Other Indonesia’s export due to the slowing potential destinations such as Riau and of world trade, tourism sector has a other provinces in Sumatera receive potency to become Indonesia’s new less attention. market to gain income. Therefore, the Riau is one of provinces known as a government step to support Indonesia province which is rich in natural tourism is seen as a wise strategy. sources. However, its potency in other Meanwhile, Indonesia has many sectors such as tourism can not be amazing places. However, the tourism neglected if they are explored and development is still focused on managed well. Of nine regencies in several popular tourism destinations Riau, Meranti Islands Regency is one 25 INOVISH JOURNAL, Vol. 2, No. 1, June 2017 ISSN: 2528-3804 of regencies that has much p o t e n c y Second, a research conducted by i n t o u r i s m s e c t o r s , such as Sari (2011) entitled Pengembangan religious place, folk festival, historical Pariwisata Obyek Wisata Pantai place, traditional house. However, they Sigandu Kabupaten Batang. The are not really familiar for domestic and result of this study were Sigandu international tourists yet. Therefore, beach, Batang regency had a big the writer is interested to make a potency to be developed. However, profile book as a media of promotion there was a lack of access of for Meranti tourism, entitled Tourism transportation. Objects in Meranti Islands Regency. From both researches above, it is concluded that those researches 2. Review of Related Literature contains the potential of tourism Related Study object, problems faced in developing There are some related studies tourism objects in Pacitan regency done related to tourism. First, a and Batang regency. Meanwhile, this research conducted by Santoso research are different to those (2009) entitled Potensi dan researches. It contains the detail Pengembangan Obyek Wisata Pantai information about tourism objects in Klayar Kabupaten Pacitan. This Meranti Islands Regency, history, and research aimed at knowing the various festivals, potency of tourism objects in Klayar, development of tourism attraction in Related Product Klayar beach as well as the problems There are some products related to faced in developing tourism objects in this profile book. First, it was written Klayar beach in Pacitan Regency. The by Department of Tourism, Youth, and results of this research were Klayar Sport of Meranti Island Regency beach has a potency to develop in (2015) entitled Identifikasi Potensi Pacitan Regency. The problems faced Daya Tarik Wisata Kabupaten in developing tourism objects were Kepulauan Meranti. The book was lack of transportation support written in Indonesian and consists of facilities and lack of fund for 105 pages. This book aimed at telling development. about potency that Meranti Islands 26 INOVISH JOURNAL, Vol. 2, No. 1, June 2017 ISSN: 2528-3804 Regency has, such as cultural, Related Theory culinary, and tourism object. 1. Tourism Second, a book written by According to McIntosh Department of Tourism, Youth, and in Muljadi (2010), tourism is any Sport of Meranti Islands Regency form of tourist activity supported by all (2013) entitled Profil Pariwisata facilities and infrastructure available in Kabupaten Kepulauan Meranti. The an area and the service or services book was written in Bahasa Indonesian provided directly or indirectly to and consists of 51 pages. The purpose individuals or groups who visit a of this book was to promote tourism tourist destination. objects in Meranti Islands Regency. Norval in Muljadi (2010) states that Besides that, this book also discusses tourism is an instrumental sector in the several tourism objects in Meranti development process and in the such as Sanggar Seni Budaya, Hotel, development of an area. it has great Wisma, and Rumah Makan of Meranti potency to support productive Islands Regency. economic sector and to expand It is concluded that those books employment, foreign exchange contains information of tourism in earnings, and welfare. Meranti Islands Regency started from tourism objects until accommodations. 2. Promotion It aimed at giving information to According to Swastha (1996), readers about how to visit Meranti promotion is seen as persuasion or Islands Regency and information about information directing someone or transportation and accommodation organization to an action that provided. Meanwhile, the product of createes exchange in community. this profile book is different to those Buchari Alma (2006) states that books. It contains of specific and detail promotion is a kind of communication information about Tourism Objects in that gives explanation and convinces Meranti Islands Regency in two customers about goods and services. languages: English and Bahasa It aims at getting attention, education, Indonesia. reminding and convincing customers. It can be concluded that promotion 27 INOVISH JOURNAL, Vol. 2, No. 1, June 2017 ISSN: 2528-3804 is a means of communication and 2. Interview delivery order done either by Interview is a technique of companies or intermediary with the collecting data with the purpose to give information about communication with the data sources. product, price, and place. Procedure of designing profile 3. Methodology of Study book Equipment Product design is one of important The equipment needed in this study steps in making a profile book. The was PC to find the data and design product was designed by using the profile book. The second was Microsoft Publisher 2007. It includes printing machine to print out text the cover and contents of the book. and images. The next was Microsoft This product was a profile book that Publisher2007 application to design explains about potential objects in the product. Meranti Islands Regency, entitled “Tourism objects in Meranti Islands Materials regency”. This profile book used two The materials used for this languages (English and Bahasa s t u d y were papers to make a profile Indonesia). This profile book was book. The second one was flash disk. written in two different fonts, for the It was used to save the data. And the title used Times new Roman and last was digital camera to take Script font and for the content of book pictures about tourism objects in used Comic sans Ms font. The Meranti Islands Regency. complete processes of designing Data Collection Technique were explained as follows: 1. Literature study 1. Size The data collection technique used was This profile book was designed literature review. Literature review was with 21 cm (width) and 29,7 cm done by finding information about the (length) and consists of 18 pages. study from the books, journals, the 2. Cover book design internet and other sources that may The first step was opening assist in the process of Profile Book Microsoft publisher 2007 program and that was made. choosing the blank page size. 28 INOVISH JOURNAL, Vol. 2, No. 1, June 2017 ISSN: 2528-3804 The second step was arranging the cover of book. Then, the next step was paper size. The detail of book size clicking insert menu and choosing text was as follow: width = 21cm and box. Then, typing the title of book, height = 29,7cm. After setting the writer name and synopsis on book book size, OK button was clicked. cover in the text book. The third step was arranging the page, 4. Result and Discussion clicking page number under toolbar Process of making profile book and choosing inserted page, then There were several processes had arranging the number of pages and been done in making this profile book, click OK. started from collecting and providing The fourth step was arranging the the material until designing the entire background of book cover, clicking model of the profile book. The format menu and choosing the complete processes are explained as background, then clicking more follows: background and choosing two colors to 1. Collecting and providing the arrange the color of background materials display. The contents of this profile book The next step was clicking template were taken from a profile data by menu, and choosing one of template in Department of Tourism, Youth, and the options as needed. Sport of Meranti Islands Regency. The sixth step was putting pictures Besides that, the data also collected of tourism objects as background of from several websites which front book cover, clicking insert menu discusses about tourism objects in and choosing pictures from file as Meranti Islands Regency. needed. Then, the next step was clicking insert to insert the pictures 2.
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