Vive Tu Música with 5™ Gum Names Five Finalists in Nationwide Talent Search
Vive tu Música with 5™ Gum Names Five Finalists in Nationwide Talent Search
Rockstar Hopefuls to Share Stage with Latin Rock Sensation Camila for Contest Grand Finale in Los Angeles
CHICAGO (June 16, 2009) – The Wm. Wrigley Jr. Company, makers of 5® gum, today announced the finalists for “Vive tu Música with 5™,” an online talent search for amateur rock and pop-star hopefuls. The five finalists will perform with Camila and before a panel of celebrity judges at the competition’s grand finale on June 18 at the Barker Hangar in Santa Monica, Calif.
“We received more than 30 band entries for the competition and thousands of votes from young people who wanted to help choose the finalists which truly illustrates that Vive tu Música with 5™ tapped into young, Latino music fans’ passion for innovative, new talent,” said Juan Carlos Dávila, Wrigley’s U.S. Director of Multicultural Marketing. “We look forward to seeing the individual style and personalities of these fresh artists come to life during the grand final event.”
Each finalist will travel to L.A. to perform in the grand finale concert slated for June 18. A panel of celebrity judges including Beto Cuevas, legendary rock en español singer, alternative rock recording artist Natalia Lafourcade and Pablo Hurtado of Camila, will evaluate each finalist’s performance and then collectively name a grand prize winner. The once- in-a-lifetime experience will culminate in a special performance by Camila. LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, will air the concert nationwide at a later date.
The quest to identify the five finalists began in February when 5 gum invited musicians to upload video auditions to www.vivetumusica5.com. Rock and pop fans were then asked to cast online votes to help narrow the pool of entrants to the five contest finalists. Those five finalists are:
• Origen Group (Miami) • Don Tetto (Miami) • Femi Tabu (Los Angeles) • Vinyl Soul (Los Angeles) • Una Via (New York)
About Wrigley Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Juicy Fruit®, Wrigley’s Spearmint®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Orbit®, Extra®, Starburst®, Doublemint®, Skittles®, Freedent®, Airwaves®, Life Savers®, Eclipse®, and Winterfresh®. Wrigley is headquartered in Chicago, Ill., and operates as a subsidiary of Mars, Incorporated, a private, family-owned company founded in 1911. Mars, Incorporated is one of the world's largest food companies, generating global revenues of $30 billion annually and producing some of the world's leading brands in six segments that include Chocolate, Drinks, Food, Petcare, Symbioscience and Wrigley.
FROM: WM. WRIGLEY JR. COMPANY Silvia Manrique Dig Communications for Wrigley Phone: 312-404-3441 [email protected]