November 2016 BUSINESS NEWS MANUFACTURING CONFECTIONER—Global Source for , Confectionery and Biscuit Information

Mars creates Wrigley Confectionery Mars, Incorporated, will combine will continue to operate sepa- its chocolate and Wrigley seg- rately for the time being. Jean- ments to create Mars Wrigley Christophe Flatin will continue Confectionery. Mars is hoping to as president, Mars Global Choco- simplify its confectionery opera- late, and Casey Keller, previously tions by giving retail clients just regional president of Wrigley one supplier with one broad port- Americas, will become president, folio of products to deal with. Global Wrigley. The combina- Mars Wrigley Confectionery tion is proposed to be phased in will be one of Mars’ global busi- during 2017. nesses, which also include petcare, Mars Wrigley Confectionery food, drinks and symbioscience. will be based in Wrigley’s histor- When Mars acquired Wrigley in ical home of Chicago. 2008, Warren Buffett’s Berkshire Hathaway had acquired a 19.38 percent stake to help Mars Wrigley and Mars: history fund its purchase of Wrigley. This ● 1891 William Wrigley Jr. launches minority stake was subject to pur- company selling baking powder. He chase by Mars over time. offers merchants free chewing gum as an incentive, which proves so popular Mars recently accelerated the that he introduces the Juicy and purchase of Berkshire Hathaway’s Spearmint brands in 1893 equity interest in Wrigley. ● 1911 Frank C. Mars and his wife, Ethel, start selling buttercream candies from Companies in the News Martin Radvan, current global their kitchen in Tacoma, Washington American Association of Candy Tech...... 10 president of Wrigley, will lead the BDSI ...... 8 new Mars Wrigley Confectionery. ● 1920 Construction starts on the Wrigley Building in Chicago Blommer Chocolate ...... 8 Mars Wrigley Confectionery will Cocoa Association of Asia ...... 8 ● include these brands: for chocolate, 1922 The Mar-O-Bar is launched, fol- Commercial Association of Bahia ...... 8 lowed a year later by the Milky Way Elizabethtown College ...... 6 , M&M’s, , , ● 1929 Mars moves to Chicago. The fol- European Cocoa Association ...... 8 and ; for gum and Fine Chocolate Industry Association ...... 12 lowing year it launches the Snickers bar The Hershey Co...... 8 mints, , , , 5, ● 1941 M&Ms are launched in the USA Malley’s ...... 12 and LifeSavers; and for fruity ● 2003 Wrigley diversifies into nongum Mars ...... 5 confections, and . National Confectioners Association ...... 6, 8 markets and expands in eastern Europe Nestlé ...... 10 The Mars Wrigley Confec- ● 2005 Wrigley buys Altoids, , Retail Confectioners International ...... 10 tionery business will have approx- Creme Savers and Sugus brands Topps ...... 8 imately 30,000 associates operat- ● 2008 Mars teams up with Berkshire Warrell Corp...... 6 Hathaway to buy Wrigley University of Wisconsin ...... 6 ing in about 70 countries. Wrigley ...... 5 Mars Chocolate and Wrigley

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