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Leaflets Media Pack 2014 LEAFLETS MEDIA PACK 2014 Print, Design & Distribution Visit us online: leaflets-online.co.uk LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning INTRODUCTION Thank you for ordering our Leaflet Distribution media pack. Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target audience. Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester, Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you identify your target market. Door-to-door distribution is a medium now being used by an increasing number of companies as a significant element of their advertising/promotional campaign. By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise, plan and distribute the most effective door-to-door campaign, whatever your business requirement. The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time and overall costs. Services • In-house design studio • Competitive print prices • Mosaic UK targeting • Distribution through our network of leading newspapers • Solus distribution to more than 1300* Lancashire, Cumbria, Cheshire , Merseyside and Greater Manchester postal sectors • Total distribution to more than 3million* homes across the above coverage areas Please take a look through our brochure which with provide you with all the information you will need to plan a successful campaign. You can visit us online at www.leaflets-online.co.uk Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail. I look forward to working with you Email: [email protected] Tel: (01925) 426969 C. Wright Mob: 07816 341522 Blackburn Tel: (01254) 298296 or 298021 Chantelle Wright Fax: (01254) 670613 Leaflet Sales Manager (North West Region) Source: Micromarketer 2013 Visit us online: leaflets-online.co.uk LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning WHY CHOOSE LEAFLETS ? • Competitive prices and a cost effective form of advertising • High impact, conveys a message to a target audience, utilising Mosaic UK • Gain an advantage over your competitors by utilising a highly targeted medium • Allows for endless creative possibilities from a single page leaflet to large catalogues or anything that is legally safe to post – you are only limited by your own imagination • Enhances overall return on investment, when combined with in-paper advertising and various other media • Highly visible form of media on reaching its target market • We make it simple, from only one call……. - We arrange distribution - We arrange your print - We distribute to your target market Tips for a successful leaflet distribution campaign • Ensure your leaflet will be attractive to your potential customer • Are you distributing in line with anticipated customers buying patterns? • Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage • Multiple drops to each targeted household to further enhance return on investment • Ensure you are able to monitor the response rate Visit us online: leaflets-online.co.uk LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning NORTH WEST REGION OPPORTUNITIES BY AREA FREQUENCY/DAY PUBLISHED KENDAL GROUP Westmorland Gazette Paid for weekly (Thur) LANGHOLM LOCKERBIE South Lakes Citizen Free weekly (Wed) HEATHHALL A 7 5 A74 (M) LONGTOWN BLACKBURN GROUP ANNAN HALTWHISTLE CORBRIDGE BRAMPTON Lancashire Telegraph Paid for Daily (M-S) ANTHORN WETHERAL The Citizen – Burnley, Pendle, Free weekly (Wed) SILLOTH Blackburn, Darwen and Hyndburn WIGTON NENTHEAD ASPATRIA STANHOPE Chorley & Leyland Citizen Free weekly (Wed) SEATON GREAT BROUGHTON A66 Asian Image Monthly free KESWICK MICKLETON APPLEBY-IN-WESTMORLAND CLEATOR MOOR BOLTON GROUP ST BEES GRASMERE KIRKBY STEPHEN The Bolton News Paid for daily (M-S) A685 Bury Times Paid for weekly (Thur) BOWNESS ON WINDERMERE STAVELEY SEDBERGH ASKRIGG Bolton Journal Free weekly (Thur) CROSTHWAITE Bury Journal Free weekly (Wed) LEVENS MILLOM The Guide - Prestwich & Whitefield Paid for weekly (Thur) ARNSIDE FLOOKBURGH BURTON INGLETON OVER KELLET WALNEY TRAFFORD GROUP HALTON SETTLE Sale & Altrincham Messenger Free weekly (Thur) M Stretford & Urmston Messenger Free weekly (Thur) 6 GARGRAVE KNOTT END ON SEA GARSTANG EARBY CARLETON TRAWDEN CHESHIRE GROUP FENCE GRIMSARGH LANGHO READ Leigh Journal Free weekly (Thur) KIRKHAM PRESTON Warrington Guardian Paid for weekly (Thur) WARTON OSWALDTWISTLE CORNHOLME HASLINGDEN WALSDEN TARLETON EUXTON EDENFIELD RUFFORD M HORWICH MILNROW Warrington Midweek Free weekly (Tues) PARBOLD 6 ASPULL BOLTON 6 SHAW FORMBY Runcorn / Widnes World Free weekly (Wed) WIGAN OLDHAM MAGHULL CROSBY KIRKBY St Helens Star Free weekly (Thur) HAYDOCK MANCHESTER M62 REDDISH HOYLAKE LIVERPOOL RAINHILL WARRINGTON STOCKPORT MID CHESHIRE WIRRAL Legend M MOBBERLEY A55 TOWYN 53 Northwich, Winsford and RHUDDLAN 55 NESTON PRESTBURY Kendal Group A ELTON BARNTON FLINT Middlewich Guardian Paid for weekly (Wed) BlackburnTREFNANT Group GOOSTREY KELSALL MOULTON EWLOE Knutsford Guardian Paid for weekly (Wed) Gtr Manchester (Bolton-Bury) SALTNEY TARPORLEY Trafford Group RUTHIN A BIDDULPH LLAY 5 ALSAGER Cheshire Group 1 ENDON WILLASTON COEDPOETH AUDLEY SOUTH CHESHIRE Merseyside MALPAS STOKE-ON-TRENT Crewe & Nantwich Guardian Free weekly (Thur) RHOSLLANERCHRUGOG AUDLEM TREVOR WOORE CHIRK BARLASTON GLYN CEIRIOG BALA ELLESMERE HIGHER HEATH LOGGERHEADS MERSEYSIDE Wirral Globe Free weekly (Wed) Newsquest are now giving our letterbox marketing customers the opportunity to reach more readers and make a bigger impact than ever before. Each edition of our paid-for titles will carry one and one only, letterbox marketing customer, giving the chosen company exclusive Visit us online: leaflets-online.co.uk access to our most loyal and active readers. LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET About Mosaic UK The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviour of consumers. Understanding your customers in this changing environment is a critical business task. The latest version of Experian’s Mosaic UK consumer classification gives you a comprehensive view of consumers now and in the future. ALPHA TERRITORY PROFESSIONAL REWARDS RURAL SOLITUDE People with substantial wealth who live in the Experienced professionals in successful Residents of small villages and isolated homes most sought after neighbourhoods careers enjoying financial comfort in where farming and tourism are economic Suburban or semi-rural locations mainstays SMALL TOWN DIVERSITY ACTIVE RETIREMENT SUBURBAN MINDSETS Residents of small and medium-sized towns Senior Citizens who have sufficient Maturing families on mid-range incomes living who have strong roots in their local pensions and savings to choose pleasant a moderate lifestyle in suburban semis community locations in which to enjoy their retirement CAREER & KIDS NEW HOME MAKERS EX-COUNCIL COMMUNITY Visit us online: leaflets-online.co.uk LEAFLETS Families with young children where both Young singles and couples in small modern Residents with low levels of education but parents are likely to earn solid incomes starter homes sufficientDoor incomes, to Door who live in better providing for a comfortable modern home right-toInserts-buy council houses Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET CLAIMANT CULTURES UPPER FLOOR LIVING ELDERLY NEEDS Families reliant on benefits living in low-rise Young, mostly single people, on limited Elderly people who are reliant on support council housing where there is widespread incomes renting small flats from local either through specialised accommodation or disadvantage councils the basic state pension INDUSTRIAL HERITAGE TERRACED MELTING POT LIBERAL OPINIONS Families and couples owning affordable Lower income workers, mostly young, living Young, well educated city dwellers enjoying older style housing in communities in tightly packed inner urban terraces, the vibrancy and diversity of urban life historically dependent on manufacturing including some areas of high diversity What can it do for you ? Mosaic UK gives you a deep understanding of your customers: who, what, when, how and why. This can help you to target, acquire, manage and develop profitable relationships and improve business results. The classification also gives you a better understanding of locations and the people they serve, ensuring that you get the best from your sites, with the right mix of products and tenants and targeted and effective media planning and buying. Visit us online: leaflets-online.co.uk Mosaic UK helps you to look ahead and plan for the future. You can analyse consumer behaviour, understand potential risk and identify investment opportunities. LEAFLETS Mosaic UK has the ability to identify target sectors for specific demographics and previous purchase patterns etc; Utilising this information is offered FREE of charge and is more likelyDoor to to Door result in a successful campaign. Inserts Sampling ‘Onserts’ Field Marketing Research and Planning *PRINTING PRICES A6 - 2 SIDES FULL COLOUR 5,000 £150 10.000 £175 20,000 £260
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