LEAFLETS MEDIA PACK 2014
Print, Design & Distribution
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning INTRODUCTION
Thank you for ordering our Leaflet Distribution media pack.
Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target audience.
Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester, Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you identify your target market.
Door-to-door distribution is a medium now being used by an increasing number of companies as a significant element of their advertising/promotional campaign.
By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise, plan and distribute the most effective door-to-door campaign, whatever your business requirement.
The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time and overall costs.
Services • In-house design studio • Competitive print prices • Mosaic UK targeting • Distribution through our network of leading newspapers • Solus distribution to more than 1300* Lancashire, Cumbria, Cheshire , Merseyside and Greater Manchester postal sectors • Total distribution to more than 3million* homes across the above coverage areas
Please take a look through our brochure which with provide you with all the information you will need to plan a successful campaign. You can visit us online at www.leaflets-online.co.uk
Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail.
I look forward to working with you Email: [email protected]
Tel: (01925) 426969 C. Wright Mob: 07816 341522
Blackburn Tel: (01254) 298296 or 298021 Chantelle Wright Fax: (01254) 670613 Leaflet Sales Manager (North West Region)
Source: Micromarketer 2013
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning WHY CHOOSE LEAFLETS ?
• Competitive prices and a cost effective form of advertising
• High impact, conveys a message to a target audience, utilising Mosaic UK
• Gain an advantage over your competitors by utilising a highly targeted medium
• Allows for endless creative possibilities from a single page leaflet to large catalogues or anything that is legally safe to post – you are only limited by your own imagination
• Enhances overall return on investment, when combined with in-paper advertising and various other media
• Highly visible form of media on reaching its target market
• We make it simple, from only one call…….
- We arrange distribution - We arrange your print - We distribute to your target market
Tips for a successful leaflet distribution campaign
• Ensure your leaflet will be attractive to your potential customer • Are you distributing in line with anticipated customers buying patterns? • Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage • Multiple drops to each targeted household to further enhance return on investment • Ensure you are able to monitor the response rate
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning NORTH WEST REGION OPPORTUNITIES BY AREA
FREQUENCY/DAY PUBLISHED KENDAL GROUP
Westmorland Gazette Paid for weekly (Thur) LANGHOLM LOCKERBIE South Lakes Citizen Free weekly (Wed) HEATHHALL A 7 5 A74 (M) LONGTOWN BLACKBURN GROUP ANNAN HALTWHISTLE CORBRIDGE BRAMPTON Lancashire Telegraph Paid for Daily (M-S) ANTHORN WETHERAL The Citizen – Burnley, Pendle, Free weekly (Wed) SILLOTH Blackburn, Darwen and Hyndburn WIGTON NENTHEAD ASPATRIA STANHOPE Chorley & Leyland Citizen Free weekly (Wed) SEATON GREAT BROUGHTON A66 Asian Image Monthly free KESWICK MICKLETON APPLEBY-IN-WESTMORLAND CLEATOR MOOR BOLTON GROUP ST BEES GRASMERE KIRKBY STEPHEN The Bolton News Paid for daily (M-S) A685 Bury Times Paid for weekly (Thur) BOWNESS ON WINDERMERE STAVELEY SEDBERGH ASKRIGG Bolton Journal Free weekly (Thur) CROSTHWAITE Bury Journal Free weekly (Wed) LEVENS
MILLOM The Guide - Prestwich & Whitefield Paid for weekly (Thur) ARNSIDE FLOOKBURGH BURTON INGLETON OVER KELLET WALNEY TRAFFORD GROUP HALTON SETTLE Sale & Altrincham Messenger Free weekly (Thur) M Stretford & Urmston Messenger Free weekly (Thur) 6 GARGRAVE KNOTT END ON SEA GARSTANG EARBY
CARLETON TRAWDEN CHESHIRE GROUP FENCE GRIMSARGH LANGHO READ Leigh Journal Free weekly (Thur) KIRKHAM PRESTON Warrington Guardian Paid for weekly (Thur) WARTON OSWALDTWISTLE CORNHOLME HASLINGDEN WALSDEN TARLETON EUXTON EDENFIELD RUFFORD M HORWICH MILNROW Warrington Midweek Free weekly (Tues) PARBOLD 6 ASPULL BOLTON 6 SHAW FORMBY Runcorn / Widnes World Free weekly (Wed) WIGAN OLDHAM MAGHULL CROSBY KIRKBY St Helens Star Free weekly (Thur) HAYDOCK MANCHESTER M62 REDDISH HOYLAKE LIVERPOOL RAINHILL WARRINGTON STOCKPORT MID CHESHIRE WIRRAL Legend M MOBBERLEY A55 TOWYN 53 Northwich, Winsford and RHUDDLAN 55 NESTON PRESTBURY Kendal Group A ELTON BARNTON FLINT Middlewich Guardian Paid for weekly (Wed) BlackburnTREFNANT Group GOOSTREY KELSALL MOULTON EWLOE Knutsford Guardian Paid for weekly (Wed) Gtr Manchester (Bolton-Bury) SALTNEY TARPORLEY Trafford Group RUTHIN A BIDDULPH LLAY 5 ALSAGER Cheshire Group 1 ENDON WILLASTON COEDPOETH AUDLEY SOUTH CHESHIRE Merseyside MALPAS STOKE-ON-TRENT Crewe & Nantwich Guardian Free weekly (Thur) RHOSLLANERCHRUGOG AUDLEM TREVOR WOORE BARLASTON GLYN CEIRIOG CHIRK BALA ELLESMERE HIGHER HEATH LOGGERHEADS MERSEYSIDE Wirral Globe Free weekly (Wed)
Newsquest are now giving our letterbox marketing customers the opportunity to reach more readers and make a bigger impact than ever before. Each edition of our paid-for titles will carry one and one only, letterbox marketing customer, giving the chosen company exclusive Visit us online: leaflets-online.co.uk access to our most loyal and active readers. LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET
About Mosaic UK
The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviour of consumers.
Understanding your customers in this changing environment is a critical business task. The latest version of Experian’s Mosaic UK consumer classification gives you a comprehensive view of consumers now and in the future.
ALPHA TERRITORY PROFESSIONAL REWARDS RURAL SOLITUDE
People with substantial wealth who live in the Experienced professionals in successful Residents of small villages and isolated homes most sought after neighbourhoods careers enjoying financial comfort in where farming and tourism are economic Suburban or semi-rural locations mainstays
SMALL TOWN DIVERSITY ACTIVE RETIREMENT SUBURBAN MINDSETS
Residents of small and medium-sized towns Senior Citizens who have sufficient Maturing families on mid-range incomes living who have strong roots in their local pensions and savings to choose pleasant a moderate lifestyle in suburban semis community locations in which to enjoy their retirement
CAREER & KIDS NEW HOME MAKERS EX-COUNCIL COMMUNITY
Visit us online: leaflets-online.co.uk LEAFLETS
Families with young children where both Young singles and couples in small modern Residents with low levels of education but parents are likely to earn solid incomes starter homes sufficientDoor incomes, to Door who live in better providing for a comfortable modern home right-toInserts-buy council houses Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET
CLAIMANT CULTURES UPPER FLOOR LIVING ELDERLY NEEDS
Families reliant on benefits living in low-rise Young, mostly single people, on limited Elderly people who are reliant on support council housing where there is widespread incomes renting small flats from local either through specialised accommodation or disadvantage councils the basic state pension
INDUSTRIAL HERITAGE TERRACED MELTING POT LIBERAL OPINIONS
Families and couples owning affordable Lower income workers, mostly young, living Young, well educated city dwellers enjoying older style housing in communities in tightly packed inner urban terraces, the vibrancy and diversity of urban life historically dependent on manufacturing including some areas of high diversity
What can it do for you ?
Mosaic UK gives you a deep understanding of your customers: who, what, when, how and why. This can help you to target, acquire, manage and develop profitable relationships and improve business results.
The classification also gives you a better understanding of locations and the people they serve, ensuring that you get the best from your sites, with the right mix of products and tenants and targeted and effective media planning and buying. Visit us online: leaflets-online.co.uk Mosaic UK helps you to look ahead and plan for the future. You can analyse consumer behaviour, understand potential risk and identify investment opportunities. LEAFLETS Mosaic UK has the ability to identify target sectors for specific demographics and previous purchase patterns etc; Utilising this information is offered FREE of charge and is more likelyDoor to to Door result in a successful campaign. Inserts
Sampling ‘Onserts’ Field Marketing Research and Planning *PRINTING PRICES
A6 - 2 SIDES FULL COLOUR
5,000 £150 10.000 £175 20,000 £260 50,000 £405
100,000 £580 A5 - 2 SIDES FULL COLOUR
5,000 £154 10.000 £205 20,000 £289 50,000 £479 100,000 £765 A4 - 2 SIDES FULL COLOUR
5,000 £206 10.000 £299 20,000 £415 50,000 £800 100,000 £1,400 A3 - 2 SIDES FULL COLOUR
5,000 £297 Our standard leaflets are printed on 130gsm, however we can offer a 10.000 £435 wide range of sizes and paper types, providing quotes for any business large or small 20,000 £695
50,000 £1,535 *Prices are a guide only due to fluctuations in paper prices. Please 100,000 £2,786 call the leaflet team for a quote.
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT
FREE WEEKLIES: Bolton Journal, Bury Journal, Chorley Citizen, South Lakes Citizen, Warrington Midweek & Runcorn and Widnes World
QUANTITY A4 up to 10gms 4PP 8PP 12PP 16PP (min order 5000 10-19gms 20-34gms 35-49gms 50-64gms (min order 2000) (min order 2000) (min order 2000) (min order 2000)
2 – 10,000 28.00 33.00 37.50 42.50 46.00
10 – 30,000 22.50 28.00 30.50 37.25 40.40
30 – 60,000 20.55 24.35 28.95 32.00 35.70
60 – 100,000 18.50 21.50 24.85 27.75 31.00
100,000+ 15.75 19.75 21.55 24.70 27.10
NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes. Prices Exclude VAT
Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT
FREE WEEKLIES: Leigh Journal, Burnley, Pendle, Blackburn, Darwen & Hyndburn Citizen, Wirral Globe, St Helens Star, Crewe & Nantwich Guardian, Sale & Altrincham Messenger, Stretford & Urmston Messenger
QUANTITY A4 up to 10gms 4PP 8PP 12PP 16PP (min order 5000 10-19gms 20-34gms 35-49gms 50-64gms (min order 2000) (min order 2000) (min order 2000) (min order 2000)
2 – 10,000 19.95 24.80 30.85 33.75 35.10
10 – 30,000 16.50 19.80 23.00 27.50 29.80
30 – 60,000 15.25 18.15 21.10 24.35 26.80
60 – 100,000 13.50 16.30 18.40 20.75 22.80
100,000+ 12.10 14.50 16.55 18.65 19.95
NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes. Prices Exclude VAT
Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning PAID FOR TITLE INFORMATION
Paid for Newspaper titles Readership Print Run Price (£) per * Up to ‘000 Lancashire Telegraph (All) 48,087 19,000 30
Lancashire Telegraph (Blackburn edition) 37,680 15,250 30
Lancashire Telegraph (Burnley edition) 10,407 3,750 30
The Bolton News 43,908 17,000 30
Bury Times 43,078 16,500 30
Knutsford Guardian 11,318 5,100 30
Northwich, Winsford and Middlewich 40,053 15,750 30 Guardian Warrington Guardian 66,253 24,250 30
The Westmorland Gazette 65,733 28,000 30
Source: * JICREG data as at Oct 2013, Telegraph edition readerships (Publisher’s Statement estimated 2014)
NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes. Prices Exclude VAT - Valid from Jan 2014 .
Delivery to our Blackburn warehouse is required 2 weeks prior to insertion. Delivery direct to our Glasgow print site is required 7 days prior to insertion.
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DELIVERY DETAILS
DELIVERY ADDRESS: EQUIPMENT AVAILABILITY: Newsquest Blackburn Ltd Fork lift (1 tonne capacity) 1 High Street Blackburn MAXIMUM WEIGHT INDIVIDUAL PACKAGES: Lancashire One parcel/package 12Kg BB1 1HT IDENTIFICATION/PACKAGING: LEAFLET WAREHOUSE: Boxes/packaging to be clearly marked with Tel: 01254 298246 content and quantity, clearly identified with title of leaflet and preferably a copy of the leaflet DELIVERY TIMES: adhered to the exterior. If possible, carton Mon – Thursday 7.30 am to 4.00 pm contents to be ‘tabbed’ or ‘turned’. Friday 7.30 am to 3.00 pm DELIVERY NOTES: WAREHOUSE CONTACT: Top record quantity of leaflets, items per carton Andy Jones and number of cartons to be discharged against signatures of both hauler and consignee, a copy DELIVERY DEADLINES: retained by each. Wednesday 3pm for the following week’s delivery RECEIPT OF SUPPLIES Deliveries should not be effected outside of ‘delivery times’ not without discharge signatures and definitely not to an unattended address.
Any deliveries deemed to be a dangerous load will be turned away, i.e. loose packed leaflets and/or excessively heavy boxes.
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning BIG PLAYERS
DON’T JUST TAKE OUR WORD FOR IT…
Many BIG brand names use our services on a regular basis and are happy with the high level of customer service they receive… Just to name a few
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TESTIMONIAL
Dear Leaflets team,
Just thought I would let you know that we are still getting enquiries from the leaflet insert into The Westmorland Gazette. I guess it must be coming up to a month now.
It appears that a lot of people have hung onto the card, which is encouraging. We will definitely take a slot in the New year. Probably mid to the end of Jan.
So if you want to get in touch in a few weeks, that would be great.
Rebecca
Captured Elements - RENEWABLE ENERGY Captured Elements | Ravensbarrow Lodge | Cartmel Fell | Grange-over-Sands | Cumbria | LA11 6NH
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TESTIMONIAL
Dear Tina
"Dominos have used The Chorley Citizen for Leaflet distribution for the past few years and have had a great level of response.
We did do a test period reducing the number of copies distributed and we had a drop in sales during this period which shows how well it works for us.
"We distribute 10,000 menus weekly with the Citizen and have always received a high level of response and a good standard of customer service and would highly recommend the service."
David Woods
Topwest Ltd (T/A Domino's Pizza)
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TESTIMONIAL
Dear Adam
I would just like to say thanks for all the help you have given me with everything I have done with the Messenger over the last few weeks, things are looking very good, can you also pass on our thanks to Chantelle for all the help she gave me with the leaflets.
I will be doing the leaflets again next year, we are looking forward to seeing the leaflet I have just approved with you on the Messenger website next week, we have been delighted with everything we have done over the last few weeks. The kind help we have received from everyone involved has been great.
Keep up the good work Chantelle we were delighted.
Kind Regards
Lynne
Kitchens by Choice Flixton Road | Urmston, Manchester | Lancashire | M41 5AL
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning CONTACT DETAILS
LEAFLET SALES MANAGER
CHANTELLE WRIGHT t: 01925 426969 m: 07816 341522 e: [email protected]
LEAFLET SALES CO-ORDINATORS
TINA BURNS t: 01254 298296 e: [email protected]
ANGELA JOHNSON t: 01254 298021 e: [email protected]
Visit us online: leaflets-online.co.uk LEAFLETS
Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DISTRIBUTION SERVICES TERMS & CONDITIONS
1. DISTRIBUTION
1.1 Unless otherwise stated, distribution will normally take place with the specialist publication, to the individual addresses, which usually receive that publication within the area on the date(s) scheduled. This does not necessarily imply 100% penetration of all the addresses within the area. 1.2 Whilst every effort will be made to meet the agreed schedule the company reserves the right to vary both the method and timing of the distribution. 1.3 The stated distribution objectives and overall quantity distributed are subject to a variance of up to 10% within the terms and conditions of the contract.
2. SUPPLIES
2.1 In the event of a delay or error in the quantity of items supplied, distribution will be carried out at the earliest subsequent opportunity. The company will advise the client as early as possible of any delays or incidence of short/over supply. 2.2 Unless otherwise agreed, supplies should be received at least seven days prior to the date of distribution. 2.3 All stock must be boxed in equal amounts and labelled clearly. Any stock arriving loose may be turned away.
3. CANCELLATION AND ALTERATIONS
3.1 At least seven days notice must be given for any cancellation or alteration to distribution arrangements of a standard distribution. At least fourteen days notice must apply in the case of ‘solus’ distributions. If this notice is not provided, the company reserves the right to recover any reasonable costs related to the planned distribution. 3.2 It is the customers responsibility to ensure the correct amount of leaflets are delivered to the warehouse/office. Any shortages will still be invoiced/charged for.
4. CONTENT
4.1 All orders are accepted subject to approval of the content of the item. The company reserves the right to cancel or refuse to accept any order in full or part, without giving an explanation. The company will not accept for delivery items that infringe the Code of Advertising Practice of British Code of Sales Promotion Practice and will be guided by the Advertising Standards Authority on such matters. 4.2 It is the responsibility of the printer and/or publisher of any item distributed to ensure that the legal requirements related to that item are met. In this context, it should be noted that it is a legal requirement that all newspapers, leaflets, supplements etc; intended for distribution shall contain the name and address of the printer. The company will have recourse to the client for any legal action taken against the company that directly relates to the form or content of the item distributed.
5. DISTRIBUTION QUERIES
5.1 In the event of any queries arising from the distribution, the company undertakes to investigate such queries, provided that they are reported within 5 days of distribution taking place and that sufficient information is made available. The results of any such investigations will be reported to the client within a reasonable time scale. Any relevant documentation will be made available for inspection by the client at the company’s offices. 5.2 In the event of any localised shortfall in distribution being identified, this will be rectified and subsequent delivery will be considered as fulfilment of the contract. If this is practicable, the credit will be offered to the client in direct proportion to the identified shortfall in distribution. Under no circumstances will be company accept any liability in excess of the value of the distribution contract.
6. INSURANCE & INDEMNITY
6.1 The company indemnities the client against any third part claims arising from the action of its staff or agents involved in the distribution. 6.2 Excluding all other liabilities, the company also undertakes to insure the clients material against all risks whilst it is in the company’s possession. In the event that any or all of the material for distribution is damaged or destroyed whilst in the possession of the company or it’s agents. The company’s liability is deemed to be strictly limitedVisit usto theonline: production leaflets costs-online.co.uk of the material. The company accepts no liability for any form of consequential loss.
7. GENERAL LEAFLETS
7.1. Unless otherwise stated, the price quoted applies only to the distribution of items on behalf of individual advertisers and or businesses whom are promoting their own goods, services, functions etc; via material specificallyDoor printed to Door on their behalf. 7.2 These terms and conditions are the basis on which the distribution contract overleaf is acceptedInserts and where any conflict may arise will be deemed to override any other Terms & Conditions related to this contract. Sampling
‘Onserts’ Field Marketing Research and Planning