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2016

NORTH WEST PRE - SCHOOL PRIMARY JUNIOR SECONDARY SIXTH FORM THE BOLTON NEWS SPECIALIST COLLEGE UNIVERSITY BURY TIMES TRAINING APPRENTICESHIPS theboltonnews.co.uk burytimes.co.uk

Shaping the future education of children and adults across the North West Introduction Newsquest Media Group

Newsquest Media Group, a wholly Newsquest North West has grown into a dynamic media owned subsidiary of US-based business publishing 25 titles, Gannett Co. Inc., is one of the including editions, with an additional 19 local websites. UK’s largest regional newspaper publishers. KENDAL The Westmorland Gazette We serve our customers through: The Citizen - Ulverston and South Lakes • more than 150 local media brands publishing online, on mobile and in print LANCASHIRE • a weekly print readership of more than 6.5 million* Lancashire Telegraph * • our newpaper website brands attract over 21million+ 3 editions unique browsers monthly. Asian Image • approximately 4,000 employees Chorley & Leyland Citizen • five newspaper printing sites The Bolton News • direct marketing and door-to-door delivery Bolton Journal Our vision Bury Times Radcliffe Times edition • Consumers will choose Gannett media for their news and information needs, anytime, anywhere, in any form. The Guide Prestwich & Whitefield Leigh, Tyldesley and Atherton Journal Our mission • To successfully transform Gannett to the new environment. We will provide must-have news and TRAFFORD information on demand across all media, ever mindful of our journalistic responsibilities. Sale & Altrincham Messenger • Newsquest’s objective is to have market-leading brands Stretford & Urmston Messenger disseminating local information in a number of different and simultaneous ways, which reflect the views and aspirations of the communities they serve. Our multi- CHESHIRE/MERSEYSIDE media brands must be the authoritative source of Warrington Guardian information that customers can trust; being willing to listen but not afraid to question. Warrington Midweek • Newsquest is market-led and technology-driven and with Runcorn and Widnes World all its products - both print and electronic - the Company’s aim is always to provide optimum service to customers. St Helens Star Northwich Guardian Winsford & Middlewich Guardian Knutsford Guardian Wilmslow Guardian Crewe & Nantwich Guardian Wirral Globe

SOURCE: *PUBLISHER’S STATEMENT 2015, **ABC JAN-JUNE 2015

The total marketing solution for the North West Media Coverage Newsquest Northwest

SOURCE: EXPERIAN LIMITED 2015

The total marketing solution for the North West Media Breakdown Why not increase your reach across the North West region?

TOTAL REACH Circulation Readership Frequency Daily (LT/BN) or Monthly Website address Daily (LT/BN) Daily (LT/ Daily (LT/BN) Published Weekly Unique Unique Browsers / AREAS & TITLES Weekly or BN) Weekly Weekly or Browsers Page Imp Monthly or Monthly Monthly (Asian Image) (Asian (Asian Image) Image)

Cumbria The Westmorland Gazette 100,669 21,093 58,125 PW (Thur) 42,544 153,774 / 905,392 thewestmorlandgazette.co.uk The Citizen Ulverston & South Lakes (L/P) 51,986* 9,609* 13,092* WF (Wed) as above as above as above Lancashire Lancashire Telegraph excluding Thursday 98,645 13,304 50,929 PD (M-Wed 47,716 / 226,638 811,519 / 4.9million+ lancashiretelegraph.co.uk (daily) /Fri-Sat) Online Media Site of the Year 2015, (O2 Media Awards North West) Lancashire Telegraph Thursday only 87,230 20,846 39,514 PD/FD as above as above as above (includes 9,217 freely distributed copies (daily) (Thurs) of the Burnley free edition (Thursday) Asian Image 126,525* 24,000* 72,000* MF 13,363 54,525 / 209,684 asianimage.co.uk Chorley & Leyland Citizen (L/P) 32,913 22,128 30,217 WF (Wed) 2,696 11,295 / 27,494 chorleycitizen.co.uk The Bolton News 94,224 11,157 43,975 (daily) PD (M-Sat) 50,249 / 224,403 784,333 / 5.4million+ theboltonnews.co.uk Bolton Journal (L/P) 249,002 19,155 24,599 WF (Thur) as above Bury Times (Radcliffe Times edition within) 74,849 11,383 31,060 PW (Thur) 43,789 156,276 / 719,851 burytimes.co.uk The Guide, Prestwich & Whitefield 5,876 1,164 3,248 PW (Thur) 2,628 10,773 / 36,954 prestwichandwhitefieldguide.co.uk Trafford Sale & Altrincham Messenger 77,748 41,240 60,571 WF (Thur) 17,177 64,546 / 222,337 messengernewspapers.co.uk Stretford & Urmston Messenger 44,578 18,428 27,401 WF (Thur) as above as above as above Cheshire Warrington Guardian 146,149 17,104 48,139 PW (Thur) 98,010 336,439 / 1.8million+ warringtonguardian.co.uk Profile News Publication of the Year 2015 O2 Team of the Year 2015 Warrington Midweek 132,438 23,314 34,428 WF (Tue) as above as above as above Leigh, Tyldesley & Atherton Journal 69,915* 37,837* 54,545* WF (Thur) 15,370 68,447 / 206,688 leighjournal.co.uk Runcorn and Widnes World 67,446 27,928 40,438 WF (Wed) 27,008 98,318 / 307,923 runcornandwidnesworld.co.uk St Helens Star 166,917 66,530 96,705 WF (Thur) 70,212 267,830 / 821,051 sthelensstar.co.uk Free Newspaper of the Year 2014/15 (O2 Media Awards North West) Northwich Guardian Group 58,725 10,567 29,237 PW (Wed) 16,953 61,810 / 301,930 northwichguardian.co.uk (inc: Northwich Guardian / 7,776 29,967 / 103,514 winsfordguardian.co.uk Winsford & Middlewhich Guardian 4,759 17,424 / 72,729 middlewichguardian.co.uk Knutsford Guardian 18,682 3,763 10,558 PW (Wed) 8,124 31,948 / 109,615 knutsfordguardian.co.uk Wilmslow Guardian 8,322* 1,400* PW 6,560* PW (Wed) 1,762* 7,636* / 14,757* wilmslowguardian.co.uk 2,500* WF Crewe & Nantwich Guardian (L/P) 39,009 23,156 33,414 WF (Thur) 5,595 22,991 / 61,092 creweandnantwichguardian.co.uk Merseyside Wirral Globe 198,852 97,368 139,447 WF (Wed) 50,405 183,560 / 710,421 wirralglobe.co.uk

SOURCE: PRINT - JICREG AS AT NOV 2015, BN/LT ABC JAN-JUNE 2015, ONLINE - ABC/OMNITURE JAN-JUNE 2015, *PUBLISHER’S STATEMENT ESTIMATED 2015. L/P - LETTERBOX/PICK-UP COPIES COMBINED.

Social Media following across the North West Region = 286,259 (as at Nov 2015)

The total marketing solution for the North West Print & Online Opportunities Bolton and Bury Group

Capturing a print and online audience in excess of 502,800 every week

The Bolton News daily title boasts more than 43,900 print readers per day (approx 97,200 per week), our other Bolton and Bury Group weekly titles boast more than 113,400 print readers per week. There are also an additional 286,100* unique browsers every week through four popular, local, newspaper websites.

TOTAL REACH Circulation Readership Frequency Daily (BN) or Monthly Website address AREAS & TITLES Daily (BN) or Published Weekly Unique Unique Browsers / Weekly Browsers Page Imp

The Bolton News 94,224 11,157 43,975 (daily) PD (M-Sat) 50,249 /224,403 784,333 / 5.4million+ theboltonnews.co.uk

Bolton Journal (L/P) 249,002 19,155 24,599 WF (Thur) as above as above as above

Bury Times (Radcliffe Times edition within) 74,849 11,383 31,060 PW (Thur) 43,789 156,276 / 719,851 burytimes.co.uk

The Guide, Prestwich & Whitefield 5,876 1,164 3,248 PW (Thur) 2,628 10,773 / 36,954 prestwichandwhitefieldguide.co.uk

Leigh, Tyldesley & Atherton Journal 69,915* 37,837* 54,545* WF (Thur) 15,370 68,447 / 206,688 leighjournal.co.uk

SOURCE: PRINT - JICREG AS AT NOV 2015, BN ABC JAN-JUNE 2015, ONLINE - JAN-JUNE 2015, *PUBLISHER’S STATEMENT ESTIMATED 2015. L/P - LETTERBOX/PICK-UP COPIES COMBINED

Social Media following across our Greater Manchester region = 68,473 (as at Nov 2015) Feature Publication Dates Bolton and Bury Group

The Bolton News Bury Times

Thursday 8th January Thursday 8th January Sixth Form Deadlines Sixth Form Deadlines Wednesday 14th January Thursday 15th January Independent Schools Guide Independent Schools Guide Wednesday 21st January Thursday 22nd January Top Of The Class Top Of The Class What does your school college excel in? What does your school college excel in? Wednesday 4th February Thursday 5th February Early Years Early Years TBC February TBC February League Tables - Primary Schools League Tables - Primary Schools Tuesday 10th March Thursday 12th March National Apprenticeship Week National Apprenticeship Week Tuesday 14th April Thursday16th April Meet The Head Meet The Head Friday 8th May Thursday 7th May Early Learners Early Learners Saturday 21st May Thursday 19th May General Education General Education Friday 10th June Thursday 11th June Adult Learners Week Adult Learners Week Tuesday 21st June TBC July Bolton School Awards - Launch Academic Review TBC July Thursday 25th August Academic Review A Level Results Friday 19th August Thursday 1st September A Level Results GCSE Results Friday 26th August Thursday 8th, 15th, 22nd, 29th September GCSE Results Secondary and College Open Days Thursday 8th, 15th, 22nd, 29th September Thursday 6th, 13th October Secondary and College Open Days Primary School Open Days Thursday 6th, 13th October TBC November Primary School Open Days Anti Bullying Week Year 11 Success Thursday 24th November Bolton School Awards - Winners supplement TBC November Anti Bullying Week Year 11 Success Advertising Rates 2016 Bolton and Bury Group

Package Rates

The Bolton News Bury Times Prestwich and Whitefield Guide Full page advert plus Full page advert plus Full page advert plus full page editorial full page editorial full page editorial Gold Home page skin and Home page skin and Home page skin and MPU for 1 day MPU for 1 day MPU for 1 day £925 £793 £405

Half page advert plus Half page advert plus Half page advert plus half page edit half page edit half page edit Silver 1 day overlay 1 day overlay 1 day overlay £714 £474 £287

Quarter page advert Quarter page advert Quarter page advert plus quarter page edit plus quarter page edit plus quarter page edit Bronze Premium MPU – 20,000 Premium MPU – 20,000 Premium MPU – 20,000 page impressions page impressions page impressions £473 £395 £223

Package rates are per insert and only available when block booking 8 inserts or more. Non Package Rates

The Bolton News Bury Times Prestwich and Whitefield Guide Full Page £909 £720 £303 Half Page £559 £447 £196 1/4 Page £371 £299 £150

Other sizes and rates to suit all budgets are available. All rates include e-edition and exclude VAT. 2015 Print Examples Bolton and Bury Group

The Bolton News, The Wellsprings, Civic Centre, Victoria Square, Bolton, BL1 1AR Online Opportunities Bolton & Bury Group

Online Opportunities Standard positions include:

• Reach more than 1.1million* • Leaderboard online unique browsers a • Unique content to the local • MPU month with more than area is also published to * • Skyscraper 6.3million page impressions the site including events, via our four key websites. business listings etc; which We can offer a wide • 27%** are aged 15-34 years means the sites are an range of online marketing • 34%** are aged 35-54 years. excellent source for all things solutions including targeted local. • Our network has a strong campaigns: behavioural, appeal to young families • Over 62% of our browsers contextual, demographic with a quarter of browsers live within the Bolton and plus: coming from households Bury Group footprint area, with children under the age which means they have a • Skins of 15. deeper interest in the local • Page peels news and events that are • 24/7 real time publishing • Overlays featured on the site. means that our browsers • Post-it’s are constantly updated with • Offers interactivity for our readers with news, forums, • Expandable Premium local and national news as it Positions happens, which means that e-letters and “add a browsers of the site come comment” facilities offering back regularly and spend broadcast video, audio and longer on the site. text facility. Generate leads to your businessMINI with BANNERour business directory click2find...

Benefit from further exposure for your business and additional web traffic, now also including a voucher facility.

SOURCE: *OMNITURE JAN-JUNE 2015, **JICREG APRIL 2015. OTHERS NEWSQUEST ONLINE SURVEY

theboltonnews.co.uk burytimes.co.uk prestwichandwhitefieldguide.co.ukThe Bolton News, The Wellsprings, Civic Centre, Victoria leighjournal.co.uk Square, Bolton, BL1 1AR Online Examples Bolton and Bury Group

Newsquest online sites provide the latest local news, along with specialised sections for education, homes, motors, entertainment and recruitment. Across every section we provide various advertisement styles to suit business needs, whether it’s making a large impact, or simply maintaining a regular weekly presence.

Leaderboard

A prominent online position, appearing above the masthead. Leaderboards are designed in ‘Flash’ to include smooth animation and up to five lines of text. MPU Skyscraper An eye-catching ‘tower’ design, appearing on the right-hand side of all our pages. The vertical design gives the advertisements a very dynamic feel, which is amplified by the use of ‘Flash’ to provide A large advertisement, appearing smooth animation within the body of a news story or between images in a prominent position to the right. and texts. Designed in ‘Flash’ to include smooth animation and up to five lines of text.

We can offer a range of online Each of our brand websites also have a marketing solutions including targeted dedicated section containing full listings campaigns both behavioural and of local education establishments contextual as well as innovative solutions such as digital ‘Skins’, ‘Overlay’ and ‘Page Peel’ concept advertisements. Ask your local representative for further details.

Online web skin ads offer an effective marketing solution for your business and they are a great way to showcase your products or services in a unique eye-catching design

Skin examples

Online ‘Skin’ ads are an effective way to market and brand your message resulting in high click-through rates and off line response. Skin ads offer dominant placement within a web-page giving your advertising campaigns the best possible impact.

‘Take-over’ example

Online ‘take-overs’ are also an option to gain maximum exposure, taking over the site page advertising, with a surrounding Skin, MPU’s and Skyscraper all set to work together to provide an eye-catching campaign.

More than £10.1m* is spent on education each month in our Bolton and Bury newspaper footprint areas. This equates to a total colossal spend of £122.1m* per year!

DID YOU KNOW? In the Bolton and Bury Group footprint area...

There are around 77,000** children aged 0-4 years (Nursery school age) There are around 70,300** children aged 5-9 years (Junior school age) There are around 77,700** children aged 10-15 years (Secondary school age) There are more than 53,800** young adults aged 16-19 years (A-level, College age) 53%** of adults are aged between 20-60 years (Potential for Further Education) There are more than 110,400** adults aged 15+ still studying There are 191,004** people with a further education qualification (between High school/University) There are 195,295** with a University degree There are 16,709** who are highly educated, having a Doctorate or an equivalent professional qualification Source: *ONS Family Spending 2014, **TGI / Experian Ltd 2015.

theboltonnews.co.uk burytimes.co.uk prestwichandwhitefieldguide.co.ukThe Bolton News, The Wellsprings, Civic Centre, Victoria leighjournal.co.uk Square, Bolton, BL1 1AR Contact Us

To advertise in our education pages contact your local experienced sales executive...

Judith Winstanley 01204 537204 e: [email protected]

The Bolton News, The Wellsprings, Civic Centre, Victoria Square, Bolton, BL1 1AR theboltonnews.co.uk burytimes.co.uk