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North West Media Pack NORTH WEST MEDIA PACK Advertising opportunities across the North West region newsquest.co.uk Your North West Media Provider Newsquest Media Group The North West region has a successful track The North West population record of excellence and achievement are armed with a gross, in business and enterprise, including weekly disposable commercial, retail, industrial, financial income of around and manufacturing. It is also plays host 1 to some fantastic venues, leisure and £2.1billion entertainment along with being a base for many exceptional educational and training opportunities. Why Our local Newsquest brands offer a perfect outlet to market this advertise? success and growth, by reaching a huge, print and online audience. In the North West Region... Our Newsquest North West titles boast a combined print readership + of more than readers per print edition. Our network of 724,000 • During 2017 there were around excellent local websites attract an additional 4.4million++ unique 260,0002 VAT/PAYE registered browsers every month and our social media sites now attract more Enterprises, a 6.1%2 year on year increase than half a million+ followers/likes. • More than a 990,003 adults in the North West region have a Multiple, targeted, features are published throughout the year within personal income of £27,0003 or our local titles, in print and online, offering businesses an ideal more each year opportunity to reach an audience eager to learn more about how • Around a quarter3 of all they can shop, relax, explore and learn more about the multiple households have children under opportunities available within their local area. 16 years of age residing in them • More than half3 of North West Source: Print - JICREG as a Feb 2018 / Publishers Statement 2018 adults are social grade ABC1 Online - ABC / Adobe Analytics Jan-Jun 2017 (average Monthly Unique Browsers), Social media Facebook/Twitter as at Feb 2018 • £67.5million1 is spent each week, in the North West on Clothing and Footwear • In excess of £52.1million1 is spent each week on Furniture, Furnishings and Floor Coverings • £8.9million1 is spent each week on Education • More than £45.4million1 is spent each week on Restaurants and Cafe meals • £16.2million1 is spent each week on health SOURCE: 1ONS Family Spending 2017 estimated), 2Office for National Statistics: UK Business: Activity, Size and Location 2017, 3TGI/Experian Ltd 2017. The total marketing solution for the North West Introduction Newsquest Media Group Newsquest Media Group, a wholly Newsquest North West has grown into a dynamic media owned subsidiary of US-based business publishing 21 print Gannett Co. Inc., is one of the titles, including editions, UK’s largest regional newspaper with an additional 21 local publishers. KENDAL The Westmorland Gazette We serve our customers through: • 200+ brands across the UK publishing online, on LANCASHIRE mobile and in print Lancashire Telegraph • A weekly print readership of over 6 million Burnley Star • A digital portfolio of newspaper and online-only brands Asian Image we serve more than 842 million page views every month Chorley & Leyland Citizen • More than 1,000 experienced employees The Bolton News • Five newspaper print sites Bury Times • Newsquest Direct is the group’s direct marketing wing Radcliffe Times edition and one of the UK’s largest regional media door to door The Oldham Times distributors. Based in Colchester, Newsquest Direct plans and executes nationwide campaigns amounting to around 250 million items per year. TRAFFORD Our vision The Messenger • Consumers will choose Gannett media for their news and information needs, anytime, anywhere, in any form. CHESHIRE/MERSEYSIDE Our mission Leigh, Tyldesley and Atherton Journal • To successfully transform Gannett to the new Warrington Guardian environment. We will provide must-have news and The POST Warrington information on demand across all media, ever mindful of our journalistic responsibilities. Runcorn and Widnes World St Helens Star • Newsquest’s objective is to have market-leading brands disseminating local information in a number of different Northwich Guardian and simultaneous ways, which reflect the views and Winsford & Middlewich Guardian aspirations of the communities they serve. Our multi-media brands must be the authoritative source Knutsford Guardian Group of information that customers can trust; being willing to incl: Wilmslow Guardian edition listen but not afraid to question. Wirral Globe • Newsquest is market-led and technology-driven and with Chester & District Standard all its products - both print and electronic - the Company’s aim is always to provide optimum service to customers. Ellesmere Port & Neston Standard SOURCE: PUBLISHER’S STATEMENT 2018, Online NePV – Adobe Analytics, (excludes gallery views) Newsquest Group UB’s ABC Jul-Dec 2017 The total marketing solution for the North West Media Coverage Newsquest Northwest Offices Kendal Group Blackburn Group Bolton Group The Messenger Star, World & Leigh Warrington Group Mid & South Cheshire Wirral Group SOURCE: EXPERIAN LIMITED 2017 The total marketing solution for the North West Media Breakdown by area for the North West Region Online Print LT & BN Daily/ Monthly Monthly TOTAL Others Frequency Unique Page www. Circulation Readership REACH Weekly Published Browsers Impressions Unique Browsers Cumbria The Westmorland Gazette 100,923 48,475 165,201 841,053 thewestmorlandgazette.co.uk 17,724 52,448 PW (Thur) Lancashire - Asian Image best community publication (02 North West Media Awards 2017) Lancashire Telegraph 89,783 57,709 858,687 5,402,932 lancashiretelegraph.co.uk 10,532 32,074 PD (Mon-Sat) Burnley Star* 267,381 as above as above as above as above 11,000 16,500 WF (Thurs) Asian Image* 132,581 23,908 90,581 317,407 asianimage.co.uk 14,000 42,000 MF Chorley & Leyland Citizen 21,343 1,846 7,404 17,308 chorleycitizen.co.uk 18,166 19,497 WF (Wed) The Bolton News 86,653 58,617 796,671 6,076,538 theboltonnews.co.uk 9,271 28,036 PD (M-Sat) Bury Times 94,332 62,883 206,983 956,582 burytimes.co.uk 9,428 31,449 PW (Thur) (Radcliffe Times edition within) The Oldham Times* 89,524 15,995 69,313 297,950 theoldhamtimes.co.uk 6,737 20,211 PW (Thur) The Guide, Prestwich & N/A 7,132 27,766 67,287 prestwichandwhitefieldguide.co.uk N/A N/A N/A Whitefield (ONLINE ONLY) Trafford The Messenger* 86,197 25,805 94,251 285,932 messengernewspapers.co.uk 42,000 60,392 WF (Thur) Cheshire Warrington Guardian 171,966 27,842 393,738 2,246,754 warringtonguardian.co.uk 14278 46323 PW (Thur) Warrington POST* 146,691 as above as above as above as above 14,032 21,048 WF (Tue) (Targeted Letterbox) Leigh, Tyldesley & Atherton 65,476 24,595 82,121 291,607 leighjournal.co.uk 31,121 40,881 WF (Thur) Journal Runcorn and Widnes World* 57,074 32,017 105,294 384,907 runcornandwidnesworld.co.uk 18,893 25,057 WF (Wed) St Helens Star* 136,057 71,986 221,742 1,213,753 sthelensstar.co.uk 48,909 64,071 WF (Thur) Northwich Guardian Group northwichguardian.co.uk (inc: Northwich Guardian / 79,710 50,004 158,560 730,091 winsfordguardian.co.uk 9,083 29,706 PW (Thur) Winsford & Middlewich Guardian) middlewichguardian.co.uk Knutsford Guardian Series knutsfordguardian.co.uk 36,305 23,128 85,901 238,008 4,444 13,177 PW (Thur) (Inc. Wilmslow edition) wilmslowguardian.co.uk Crewe & Nantwich N/A 4,993 18,749 47,170 creweandnantwichguardian.co.uk N/A N/A N/A Guardian (ONLINE ONLY) Cheshire - Merseyside Group Wirral Globe 180,005 78,192 243,973 1,024,407 wirralglobe.co.uk 88,204 101,813 WF (Wed) Chester District Standard* 60,935 11,987 51,947 113, 237 chesterstandard.co.uk 47,702 48,948 WF (Thur) Ellesmere Port & Neston 42,400 as above as above as above as above 26,159 30,413 WF (Wed) Standard* SOCIAL MEDIA FOLLOWING ACROSS THE NORTH WEST REGION IS MORE HALF A MILLION! SOURCE: PRINT - JICREG AS AT FEB 2018,, ONLINE - ABC/ADOBE ANALYTICS JAN-JUNE 2017,, *PUBLISHERS STATEMENT ESTIMATED 2018 - BLACKBURN POST BASED ON ABC JAN-JUNE 2017, RPC 1.5. OLDHAM TIMES TOTAL REACH INCLUDES WEEKLY PRINT READERSHIP BASED ON ABC OCT-DEC 2017 AT 3RPC PLUS MONTHLY ONLINE UNIQUE BROWSERS FEB 2018 ADOBE ANALYTICS . SOCIAL MEDIA FACEBOOK/TWITTER AS AT FEB 2018 The total marketing solution for the North West LANCASHIRE / KENDAL GROUP CUMBRIA LANCASHIRE GREATER MANCHESTER newsquest.co.uk Media information: The Westmorland Gazette Circulation / Readership Thursday publication Introduction Celebrating 200 years in business this year, established in 1818, The Westmorland Gazette continues to be a well respected, local media source in the Cumbria, South Lakes and Lancashire area for readers and advertisers alike. With a weekly average of 17,724* copies circulated, 52,448* people read The Westmorland Gazette each week, in a circulation area which covers from Carlisle, Penrith and Cockermouth to Kendal, Ulverston, Barrow, Lancaster and beyond. We also have an The Westmorland Gazette additional * 29,777 Circulation: 17,724 followers Readership: 52,448* /likes on Facebook and Twitter. As at Feb 2018 Online Weekly Unique Browsers: 48,475* Monthly Unique Browsers: 165,201* Monthly Page Impressions: 841,053* Combined Audience Weekly print & online audience * 100,923 Key Circulation coverage Ambleside Cockermouth Grange Over Sands Kirkby Lonsdale Milnthorpe Sedbergh Barrow In Furness Coniston Heysham Kirkby Stephen Morecambe Wensleydale Broughton In Dalton In Furness Kendal Lancaster Penrith Settle Furness Garstang Keswick Millom Penrith Rural Ulverston Carnforth Windermere Source: *Print ABC Jan-Dec 2016, readership (Weekly) JICREG as at Feb 2018. Online - Adobe Analytics Jan-June 2017 (weekly/monthly) average unique browsers/page impressions. thewestmorlandgazette.co.uk Media information: Lancashire Telegraph Circulation / Readership Mon-Sat edition Introduction Established one hundred and thirty two years ago in 1886, the Lancashire Telegraph continues to be a leading, local media source in the East Lancashire area for readers and advertisers alike.
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