LEAFLETS MEDIA PACK 2015

Print, Design & Distribution

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning INTRODUCTION

Thank you for ordering our Leaflet Distribution media pack.

Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target audience.

Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester, Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you identify your target market.

Door-to-door distribution is a medium now being used by an increasing number of companies as a significant element of their advertising/promotional campaign.

By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise, plan and distribute the most effective door-to-door campaign, whatever your business requirement.

The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time and overall costs.

Services • In-house design studio • Competitive print prices • Mosaic UK targeting • Distribution through our network of leading newspapers across the North West region but we also coverage additional areas right across the UK.

Please take a look through our brochure which will provide you with all the information you will need to plan a successful campaign. You can visit us online at www.leaflets-online.co.uk

Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail.

I look forward to working with you

C. Wright Email: [email protected] Tel: (01925) 426969 Mob: 07816 341522 Chantelle Wright Leaflet Sales Manager (North West Region) Blackburn Tel: (01254) 298296

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning WHY CHOOSE LEAFLETS ?

• Competitive prices and a cost effective form of advertising

• High impact, conveys a message to a target audience, utilising Mosaic UK

• Gain an advantage over your competitors by utilising a highly targeted medium

• Allows for endless creative possibilities from a single page leaflet to large catalogues or anything that is legally safe to post – you are only limited by your own imagination

• Enhances overall return on investment, when combined with in-paper advertising and various other media

• Highly visible form of media on reaching its target market

• We make it simple, from only one call…….

- We arrange distribution - We arrange your print - We distribute to your target market

Tips for a successful leaflet distribution campaign

• Ensure your leaflet will be attractive to your potential customer • Are you distributing in line with anticipated customers buying patterns? • Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage • Multiple drops to each targeted household to further enhance return on investment • Ensure you are able to monitor the response rate

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning NORTH WEST REGION OPPORTUNITIES BY AREA

FREQUENCY/DAY LANGHOLM LOCKERBIE PUBLISHED HEATHHALL A KENDAL GROUP 7 5 A74 (M) LONGTOWN ANNAN The Westmorland Gazette Paid for weekly (Thur) HALTWHISTLE CORBRIDGE BRAMPTON South Lakes Citizen Free weekly (Wed) ANTHORN WETHERAL SILLOTH BLACKBURN GROUP WIGTON NENTHEAD ASPATRIA Lancashire Telegraph(Blackburn/Burnley) Paid for Daily (M-S) STANHOPE Chorley & Leyland Citizen Free weekly (Wed) GREAT BROUGHTON A66 Asian Image Monthly free SEATON KESWICK MICKLETON APPLEBY-IN-WESTMORLAND BOLTON GROUP CLEATOR MOOR ST BEES GRASMERE KIRKBY STEPHEN The Bolton News Paid for daily (M-S) A685 Bury Times Paid for weekly (Thur) STAVELEY Bolton Journal Free weekly (Thur) BOWNESS ON WINDERMERE SEDBERGH ASKRIGG CROSTHWAITE The Guide - Prestwich & Whitefield Paid for weekly (Thur) LEVENS

Leigh Journal Free weekly (Thur) MILLOM ARNSIDE FLOOKBURGH BURTON INGLETON OVER KELLET TRAFFORD GROUP WALNEY HALTON Sale & Altrincham Messenger Free weekly (Thur) SETTLE

M Stretford & Urmston Messenger Free weekly (Thur) 6 GARGRAVE

KNOTT END ON SEA GARSTANG EARBY CHESHIRE GROUP CARLETON TRAWDEN FENCE Warrington Guardian Paid for weekly (Thur) GRIMSARGH LANGHO READ KIRKHAM PRESTON Warrington Midweek Free weekly (Tues) WARTON OSWALDTWISTLE CORNHOLME Runcorn / Widnes World Free weekly (Wed) HASLINGDEN WALSDEN TARLETON EUXTON EDENFIELD St Helens Star Free weekly (Thur) RUFFORD M HORWICH MILNROW PARBOLD 6 ASPULL BOLTON 6 SHAW FORMBY WIGAN OLDHAM MID CHESHIRE MAGHULL CROSBY KIRKBY MANCHESTER Northwich Guardian Group Paid for weekly (Wed HAYDOCK M62 REDDISH Northwich Guardian Paid for weekly (Wed) HOYLAKE LIVERPOOL RAINHILL WARRINGTON STOCKPORT WIRRAL Knutsford Guardian Paid for weekly (Wed) Legend M MOBBERLEY A55 TOWYN 53 RHUDDLAN 55 NESTON PRESTBURY Kendal Group A ELTON BARNTON FLINT BlackburnTREFNANT Group GOOSTREY SOUTH CHESHIRE KELSALL MOULTON EWLOE Crewe & Nantwich Guardian Free weekly (Thur) Gtr Manchester (Bolton-Bury) SALTNEY TARPORLEY Trafford Group RUTHIN A BIDDULPH LLAY 5 ALSAGER Cheshire Group 1 ENDON WILLASTON COEDPOETH AUDLEY MERSEYSIDE Merseyside MALPAS STOKE-ON-TRENT RHOSLLANERCHRUGOG AUDLEM Wirral Globe Free weekly (Wed) TREVOR WOORE BARLASTON GLYN CEIRIOG CHIRK BALA ELLESMERE HIGHER HEATH LOGGERHEADS

Newsquest are now giving our letterbox marketing customers the opportunity to reach more readers and make a bigger impact than ever before. Each edition of our paid-for titles will carry one and one only, letterbox marketing customer, giving the chosen company exclusive Visit us online: leaflets-online.co.uk access to our most loyal and active readers. LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET

About Mosaic 6 Behind every customer is an individual. Mosaic means you can start treating them that way. It gives you the intelligence you need to reach the right people with the right message at the right time – every time.

The UK population continues to change. A seismic shift in the use of technology fundamentally changes the way consumers engage with brands.

A – CITY PROSPERITY B – PRESTIGE POSITIONS C – COUNTRY LIVING

City Prosperity work in high status positions. Prestige Positions are affluent married couples Country Living are well-off homeowners who Commanding substantial salaries they are able whose successful careers have afforded them live in the countryside often beyond easy to afford expensive urban homes. They live and financial security and a spacious home in a commuting reach of major towns and cities. work predominantly in London, with many found prestigious and established residential area. Some people are landowners or farmers, in and around the City or in locations a short While some are mature empty-nesters or elderly others run small businesses from home, some commute away. Well-educated, confident and retired couples, others are still supporting their are retired and others commute distances to ambitious, this elite group is able to enjoy their teenage or older children. professional jobs. wealth and the advantages of living in a world- class capital to the full.

D – RURAL REALITY E – SENIOR SECURITY F – SUBURBAN STABILITY

Rural Reality are people who live in rural Senior Security are elderly singles and Suburban Stability are typically mature communities and generally own their relatively couples who are still living independently in couples or families, some enjoying recent low cost homes. Their moderate incomes comfortable homes that they own. Property empty-nest status and others with older come mostly from employment with local firms equity gives them a reassuring level of children still at home. They live in mid-range or from running their own small business. financial security. This group includes family homes in traditional suburbs where people who have remained in family homes they have been settled for many years. after their children have left, and those who have chosen to downsize to live among others of similar ages and lifestyles.

G – DOMESTIC SUCCESS H – ASPIRING HOMEMAKERS I – FAMILY BASICS

Visit us online: leaflets-online.co.uk LEAFLETS

Domestic Success are high-earning families Aspiring Homemakers are younger Family Basics are families with children who live affluent lifestyles in upmarket homes households who have, often, only recently set who have limited budgets and can situated in sought after residential up home. They usually own their homes in struggleDoor to to make Door ends meet. Their homes neighbourhoods. Their busy lives revolve private suburbs, which they have chosen to fit areInserts low cost and are often found in areas around their children and successful careers their budget. with fewer employment options. in higher managerial and professional roles. Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET

J – TRANSIENT RENTERS K – MUNICIPAL CHALLENGE L – VINTAGE VALUE

Transient Renters are single people who pay Municipal Challenge are long-term social Vintage Value are elderly people who mostly modest rents for low cost homes. Mainly renters living in low-value multi-storey flats in live alone, either in social or private housing, younger people, they are highly transient, often urban locations, or small terraces on outlying often built with the elderly in mind. Levels of living in a property for only a short length of time estates. These are challenged independence vary, but with health needs before moving on. neighbourhoods with limited employment growing and incomes declining, many require options and correspondingly low household an increasing amount of support. incomes.

M – MODEST TRADITIONS N – URBAN COHESION O – RENTAL HUBS

Modest Traditions are older people living in Urban Cohesion are settled extended Rental Hubs contains predominantly young, inexpensive homes that they own, often with families and older people who live in multi- single people in their 20s and 30s who live in the mortgage nearly paid off. Both incomes cultural city suburbs. Most have bought their urban locations and rent their homes from and qualifications are modest, but most enjoy own homes and have been settled in these private landlords while in the early stages of a reasonable standard of living. They are neighbourhoods for many years, enjoying their careers, or pursuing studies. long-settled residents having lived in their the sense of community they feel there. neighbourhoods for many years.

What can it do for you ?

Mosaic gives you a pin-sharp picture of today’s UK consumer, reflecting the latest consumer and societal trends. Over 850 million pieces of information across 450 different data points are condensed using the latest analytical techniques to identify 15 summary groups and 66 detailed types that are easy to interpret and understand. Mosaic is real It provides you with the context behind the decisions that consumers make; critical if you want to build strong, long-term relationships with the individuals who are most valuable to your business.

Mosaic is yours You can combine your own customer insight with Mosaic and create customised consumer segments that can be used across your business to really understand your customers and deliver focused customer service. Visit us online: leaflets-online.co.uk Mosaic UK has the ability to identify target sectors for specific demographics and previous purchase patterns etc; Utilising this information is offered FREE of charge and is moreLEAFLETS likely to result in a successful campaign.

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning PRINTING PRICES*

A6 - 2 SIDES FULL COLOUR

5,000 £150 10.000 £175 20,000 £260 50,000 £405

100,000 £580 A5 - 2 SIDES FULL COLOUR

5,000 £154 10.000 £205 20,000 £289 50,000 £479 100,000 £765 A4 - 2 SIDES FULL COLOUR

5,000 £206 10.000 £299 20,000 £415 50,000 £800 100,000 £1,400 A3 - 2 SIDES FULL COLOUR

5,000 £297 Our standard leaflets are printed on 130gsm, however we can offer a 10.000 £435 wide range of sizes and paper types, providing quotes for any business large or small 20,000 £695

50,000 £1,535 *Prices are a guide only due to fluctuations in paper prices. Please 100,000 £2,786 call the leaflet team for a quote.

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT

FREE WEEKLIES: Bolton Journal, Chorley Citizen, South Lakes Citizen, Warrington Midweek and the Runcorn and Widnes World

QUANTITY A4 up to 4PP 8PP 12PP 16PP 10gms 10-19gms 20-34gms 35-49gms 50-64gms (min order (min order 2000) (min order 2000) (min order 2000) (min order 2000) 5000

2 – 10,000 28.00 33.00 37.50 42.50 46.00

10 – 30,000 22.50 28.00 30.50 37.25 40.40

30 – 60,000 20.55 24.35 28.95 32.00 35.70

60 – 100,000 18.50 21.50 24.85 27.75 31.00

100,000+ 15.75 19.75 21.55 24.70 27.10

NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes. Prices Exclude VAT

Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT

FREE WEEKLIES: Leigh Journal, Wirral Globe, St Helens Star, Crewe & Nantwich Guardian, Sale & Altrincham Messenger, Stretford & Urmston Messenger

QUANTITY A4 up to 4PP 8PP 12PP 16PP 10gms 10-19gms 20-34gms 35-49gms 50-64gms (min order (min order 2000) (min order 2000) (min order 2000) (min order 2000) 5000

2 – 10,000 19.95 24.80 30.85 33.75 35.10

10 – 30,000 16.50 19.80 23.00 27.50 29.80

30 – 60,000 15.25 18.15 21.10 24.35 26.80

60 – 100,000 13.50 16.30 18.40 20.75 22.80

100,000+ 12.10 14.50 16.55 18.65 19.95

NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes. Prices Exclude VAT

Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TARGETING / PAYMENT INFO

We will be happy to quote on any size of leaflet, newspaper, magazine or sample: Please ring 01254 298296 for an immediate competitive price.

Targeted Distribution: We can target by specific demographics e.g. AB households, females, males, income etc; at no extra cost and we offer mosaic profiling to help you target your desired audience more effectively.

Delivery: All leaflets are to be boxed and uniformly bundled, with the name and quantity clearly displayed on the box. The items are required at our delivery address by midday Thursday of the week prior to scheduled distribution.

Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning PAID FOR TITLE INFORMATION

Paid for Newspaper titles Readership* Print Run Price (£) per Up to ‘000 The Westmorland Gazette 62,557 24,000 30

Lancashire Telegraph (All) 50,270 17,500 30

Lancashire Telegraph (Blackburn edition) 41,631* 14,000 30

Lancashire Telegraph (Burnley edition) 8,639* 3,500 30

The Bolton News 48,715 15,750 30

Bury Times 36,765 15,250 30

Warrington Guardian 56,652 20,000 30

Knutsford Guardian 11,445 5,000 30

Northwich Guardian Group 33,049 13,000 30

Northwich Guardian only 24,907* 9,000 30

Source: *JICREG data as at Oct 2014, Telegraph edition readerships (Publisher’s Statement estimated 2015 based on ABC certificate breakdown for Lancashire Telegraph and Northwich Guardian only )

NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.

Prices Exclude VAT - Valid from February 2015 .

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DELIVERY DETAILS

DELIVERY ADDRESS: EQUIPMENT AVAILABILITY: Newsquest Blackburn Ltd Fork lift (1 tonne capacity) 1 High Street Blackburn MAXIMUM WEIGHT INDIVIDUAL PACKAGES: Lancashire One parcel/package 12Kg BB1 1HT IDENTIFICATION/PACKAGING: LEAFLET WAREHOUSE: Boxes/packaging to be clearly marked with Tel: 01254 298246 content and quantity, clearly identified with title of leaflet and preferably a copy of the leaflet DELIVERY TIMES: adhered to the exterior. If possible, carton Mon – Thursday 7.30 am to 4.00 pm contents to be ‘tabbed’ or ‘turned’. Friday 7.30 am to 3.00 pm DELIVERY NOTES: WAREHOUSE CONTACT: Top record quantity of leaflets, items per carton Andy Jones and number of cartons to be discharged against signatures of both hauler and consignee, a copy DELIVERY DEADLINES: retained by each. Wednesday 3pm for the following week’s delivery RECEIPT OF SUPPLIES Deliveries should not be effected outside of ‘delivery times’ not without discharge signatures and definitely not to an unattended address.

Any deliveries deemed to be a dangerous load will be turned away, i.e. loose packed leaflets and/or excessively heavy boxes.

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning BIG PLAYERS

DON’T JUST TAKE OUR WORD FOR IT…

Many BIG brand names use our services on a regular basis and are happy with the high level of customer service they receive… Just to name a few

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TESTIMONIAL

Dear Leaflets team,

Just thought I would let you know that we are still getting enquiries from the leaflet insert into The Westmorland Gazette. I guess it must be coming up to a month now.

It appears that a lot of people have hung onto the card, which is encouraging. We will definitely take a slot in the New year. Probably mid to the end of Jan.

So if you want to get in touch in a few weeks, that would be great.

Rebecca

Captured Elements - RENEWABLE ENERGY Captured Elements | Ravensbarrow Lodge | Cartmel Fell | Grange-over-Sands | Cumbria | LA11 6NH

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TESTIMONIAL

Dear Tina

"Dominos have used The Chorley Citizen for Leaflet distribution for the past few years and have had a great level of response.

We did do a test period reducing the number of copies distributed and we had a drop in sales during this period which shows how well it works for us.

"We distribute 10,000 menus weekly with the Citizen and have always received a high level of response and a good standard of customer service and would highly recommend the service."

David Woods

Topwest Ltd (T/A Domino's Pizza)

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning TESTIMONIAL

Dear Adam

I would just like to say thanks for all the help you have given me with everything I have done with the Messenger over the last few weeks, things are looking very good, can you also pass on our thanks to Chantelle for all the help she gave me with the leaflets.

I will be doing the leaflets again next year, we are looking forward to seeing the leaflet I have just approved with you on the Messenger website next week, we have been delighted with everything we have done over the last few weeks. The kind help we have received from everyone involved has been great.

Keep up the good work Chantelle we were delighted.

Kind Regards

Lynne

Kitchens by Choice Flixton Road | Urmston, Manchester | Lancashire | M41 5AL

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning CONTACT DETAILS

LEAFLET SALES MANAGER

CHANTELLE WRIGHT t: 01925 426969 m: 07816 341522 e: [email protected]

LEAFLET SALES CO-ORDINATORS

TINA BURNS t: 01254 298296 e: [email protected]

Visit us online: leaflets-online.co.uk LEAFLETS

Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DISTRIBUTION SERVICES TERMS & CONDITIONS

1. DISTRIBUTION

1.1 Unless otherwise stated, distribution will normally take place with the specialist publication, to the individual addresses, which usually receive that publication within the area on the date(s) scheduled. This does not necessarily imply 100% penetration of all the addresses within the area. 1.2 Whilst every effort will be made to meet the agreed schedule the company reserves the right to vary both the method and timing of the distribution. 1.3 The stated distribution objectives and overall quantity distributed are subject to a variance of up to 10% within the terms and conditions of the contract.

2. SUPPLIES

2.1 In the event of a delay or error in the quantity of items supplied, distribution will be carried out at the earliest subsequent opportunity. The company will advise the client as early as possible of any delays or incidence of short/over supply. 2.2 Unless otherwise agreed, supplies should be received at least seven days prior to the date of distribution. 2.3 All stock must be boxed in equal amounts and labelled clearly. Any stock arriving loose may be turned away.

3. CANCELLATION AND ALTERATIONS

3.1 At least seven days notice must be given for any cancellation or alteration to distribution arrangements of a standard distribution. If this notice is not provided, the company reserves the right to recover any reasonable costs related to the planned distribution. 3.2 It is the customers responsibility to ensure the correct amount of leaflets are delivered to the warehouse/office. Any shortages will still be invoiced/charged for.

4. CONTENT

4.1 All orders are accepted subject to approval of the content of the item. The company reserves the right to cancel or refuse to accept any order in full or part, without giving an explanation. The company will not accept for delivery items that infringe the Code of Advertising Practice of British Code of Sales Promotion Practice and will be guided by the Advertising Standards Authority on such matters. 4.2 It is the responsibility of the printer and/or publisher of any item distributed to ensure that the legal requirements related to that item are met. In this context, it should be noted that it is a legal requirement that all newspapers, leaflets, supplements etc; intended for distribution shall contain the name and address of the printer. The company will have recourse to the client for any legal action taken against the company that directly relates to the form or content of the item distributed.

5. DISTRIBUTION QUERIES

5.1 In the event of any queries arising from the distribution, the company undertakes to investigate such queries, provided that they are reported within 5 days of distribution taking place and that sufficient information is made available. The results of any such investigations will be reported to the client within a reasonable time scale. Any relevant documentation will be made available for inspection by the client at the company’s offices. 5.2 In the event of any localised shortfall in distribution being identified, this will be rectified and subsequent delivery will be considered as fulfilment of the contract. If this is practicable, the credit will be offered to the client in direct proportion to the identified shortfall in distribution. Under no circumstances will be company accept any liability in excess of the value of the distribution contract.

6. INSURANCE & INDEMNITY

6.1 The company indemnities the client against any third part claims arising from the action of its staff or agents involved in the distribution. 6.2 Excluding all other liabilities, the company also undertakes to insure the clients material against all risks whilst it is in the company’s possession. In the event that any or all of the material for distribution is damaged or destroyed whilst in the possession of the company or it’s agents. The company’s liability is deemed to be strictly limited to the production costs of the material. The company accepts no liability for any form of consequential loss. Visit us online: leaflets-online.co.uk

7. GENERAL LEAFLETS 7.1. Unless otherwise stated, the price quoted applies only to the distribution of items on behalf of individual advertisers and or businesses whom are promoting their own goods, services, functions etc; via material specifically printed on their behalf. 7.2 These terms and conditions are the basis on which the distribution contract overleaf is acceptedDoor and to where Door any conflict may arise will be deemed to override any other Terms & Conditions related to this contract. Inserts Sampling

‘Onserts’ Field Marketing Research and Planning