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Leaflets Media Pack 2015 LEAFLETS MEDIA PACK 2015 Print, Design & Distribution Visit us online: leaflets-online.co.uk LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning INTRODUCTION Thank you for ordering our Leaflet Distribution media pack. Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target audience. Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester, Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you identify your target market. Door-to-door distribution is a medium now being used by an increasing number of companies as a significant element of their advertising/promotional campaign. By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise, plan and distribute the most effective door-to-door campaign, whatever your business requirement. The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time and overall costs. Services • In-house design studio • Competitive print prices • Mosaic UK targeting • Distribution through our network of leading newspapers across the North West region but we also coverage additional areas right across the UK. Please take a look through our brochure which will provide you with all the information you will need to plan a successful campaign. You can visit us online at www.leaflets-online.co.uk Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail. I look forward to working with you C. Wright Email: [email protected] Tel: (01925) 426969 Mob: 07816 341522 Chantelle Wright Leaflet Sales Manager (North West Region) Blackburn Tel: (01254) 298296 Visit us online: leaflets-online.co.uk LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning WHY CHOOSE LEAFLETS ? • Competitive prices and a cost effective form of advertising • High impact, conveys a message to a target audience, utilising Mosaic UK • Gain an advantage over your competitors by utilising a highly targeted medium • Allows for endless creative possibilities from a single page leaflet to large catalogues or anything that is legally safe to post – you are only limited by your own imagination • Enhances overall return on investment, when combined with in-paper advertising and various other media • Highly visible form of media on reaching its target market • We make it simple, from only one call……. - We arrange distribution - We arrange your print - We distribute to your target market Tips for a successful leaflet distribution campaign • Ensure your leaflet will be attractive to your potential customer • Are you distributing in line with anticipated customers buying patterns? • Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage • Multiple drops to each targeted household to further enhance return on investment • Ensure you are able to monitor the response rate Visit us online: leaflets-online.co.uk LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning NORTH WEST REGION OPPORTUNITIES BY AREA FREQUENCY/DAY LANGHOLM LOCKERBIE PUBLISHED HEATHHALL A KENDAL GROUP 7 5 A74 (M) LONGTOWN ANNAN The Westmorland Gazette Paid for weekly (Thur) HALTWHISTLE CORBRIDGE BRAMPTON South Lakes Citizen Free weekly (Wed) ANTHORN WETHERAL SILLOTH BLACKBURN GROUP WIGTON NENTHEAD ASPATRIA Lancashire Telegraph(Blackburn/Burnley) Paid for Daily (M-S) STANHOPE Chorley & Leyland Citizen Free weekly (Wed) GREAT BROUGHTON A66 Asian Image Monthly free SEATON KESWICK MICKLETON APPLEBY-IN-WESTMORLAND BOLTON GROUP CLEATOR MOOR ST BEES GRASMERE KIRKBY STEPHEN The Bolton News Paid for daily (M-S) A685 Bury Times Paid for weekly (Thur) STAVELEY Bolton Journal Free weekly (Thur) BOWNESS ON WINDERMERE SEDBERGH ASKRIGG CROSTHWAITE The Guide - Prestwich & Whitefield Paid for weekly (Thur) LEVENS Leigh Journal Free weekly (Thur) MILLOM ARNSIDE FLOOKBURGH BURTON INGLETON OVER KELLET TRAFFORD GROUP WALNEY HALTON Sale & Altrincham Messenger Free weekly (Thur) SETTLE M Stretford & Urmston Messenger Free weekly (Thur) 6 GARGRAVE KNOTT END ON SEA GARSTANG EARBY CHESHIRE GROUP CARLETON TRAWDEN FENCE Warrington Guardian Paid for weekly (Thur) GRIMSARGH LANGHO READ KIRKHAM PRESTON Warrington Midweek Free weekly (Tues) WARTON OSWALDTWISTLE CORNHOLME Runcorn / Widnes World Free weekly (Wed) HASLINGDEN WALSDEN TARLETON EUXTON EDENFIELD St Helens Star Free weekly (Thur) RUFFORD M HORWICH MILNROW PARBOLD 6 ASPULL BOLTON 6 SHAW FORMBY WIGAN OLDHAM MID CHESHIRE MAGHULL CROSBY KIRKBY MANCHESTER Northwich Guardian Group Paid for weekly (Wed HAYDOCK M62 REDDISH Northwich Guardian Paid for weekly (Wed) HOYLAKE LIVERPOOL RAINHILL WARRINGTON STOCKPORT WIRRAL Knutsford Guardian Paid for weekly (Wed) Legend M MOBBERLEY A55 TOWYN 53 RHUDDLAN 55 NESTON PRESTBURY Kendal Group A ELTON BARNTON FLINT BlackburnTREFNANT Group GOOSTREY SOUTH CHESHIRE KELSALL MOULTON EWLOE Crewe & Nantwich Guardian Free weekly (Thur) Gtr Manchester (Bolton-Bury) SALTNEY TARPORLEY Trafford Group RUTHIN A BIDDULPH LLAY 5 ALSAGER Cheshire Group 1 ENDON WILLASTON COEDPOETH AUDLEY MERSEYSIDE Merseyside MALPAS STOKE-ON-TRENT RHOSLLANERCHRUGOG AUDLEM Wirral Globe Free weekly (Wed) TREVOR WOORE BARLASTON GLYN CEIRIOG CHIRK BALA ELLESMERE HIGHER HEATH LOGGERHEADS Newsquest are now giving our letterbox marketing customers the opportunity to reach more readers and make a bigger impact than ever before. Each edition of our paid-for titles will carry one and one only, letterbox marketing customer, giving the chosen company exclusive Visit us online: leaflets-online.co.uk access to our most loyal and active readers. LEAFLETS Door to Door Inserts Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET About Mosaic 6 Behind every customer is an individual. Mosaic means you can start treating them that way. It gives you the intelligence you need to reach the right people with the right message at the right time – every time. The UK population continues to change. A seismic shift in the use of technology fundamentally changes the way consumers engage with brands. A – CITY PROSPERITY B – PRESTIGE POSITIONS C – COUNTRY LIVING City Prosperity work in high status positions. Prestige Positions are affluent married couples Country Living are well-off homeowners who Commanding substantial salaries they are able whose successful careers have afforded them live in the countryside often beyond easy to afford expensive urban homes. They live and financial security and a spacious home in a commuting reach of major towns and cities. work predominantly in London, with many found prestigious and established residential area. Some people are landowners or farmers, in and around the City or in locations a short While some are mature empty-nesters or elderly others run small businesses from home, some commute away. Well-educated, confident and retired couples, others are still supporting their are retired and others commute distances to ambitious, this elite group is able to enjoy their teenage or older children. professional jobs. wealth and the advantages of living in a world- class capital to the full. D – RURAL REALITY E – SENIOR SECURITY F – SUBURBAN STABILITY Rural Reality are people who live in rural Senior Security are elderly singles and Suburban Stability are typically mature communities and generally own their relatively couples who are still living independently in couples or families, some enjoying recent low cost homes. Their moderate incomes comfortable homes that they own. Property empty-nest status and others with older come mostly from employment with local firms equity gives them a reassuring level of children still at home. They live in mid-range or from running their own small business. financial security. This group includes family homes in traditional suburbs where people who have remained in family homes they have been settled for many years. after their children have left, and those who have chosen to downsize to live among others of similar ages and lifestyles. G – DOMESTIC SUCCESS H – ASPIRING HOMEMAKERS I – FAMILY BASICS Visit us online: leaflets-online.co.uk LEAFLETS Domestic Success are high-earning families Aspiring Homemakers are younger Family Basics are families with children who live affluent lifestyles in upmarket homes households who have, often, only recently set who have limited budgets and can situated in sought after residential up home. They usually own their homes in struggleDoor to to make Door ends meet. Their homes neighbourhoods. Their busy lives revolve private suburbs, which they have chosen to fit areInserts low cost and are often found in areas around their children and successful careers their budget. with fewer employment options. in higher managerial and professional roles. Sampling ‘Onserts’ Field Marketing Research and Planning DEFINING YOUR TARGET MARKET J – TRANSIENT RENTERS K – MUNICIPAL CHALLENGE L – VINTAGE VALUE Transient Renters are single people who pay Municipal Challenge are long-term social Vintage Value are elderly people who mostly modest rents for low cost homes. Mainly renters living in low-value multi-storey flats in live alone, either in social or private housing, younger people, they are highly transient, often urban locations, or small terraces on outlying often built with the elderly in mind. Levels of living in a property for
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