Understanding the French Fashion Tech Ecosystem
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O/274/21 TRADE MARKS ACT 1994 IN THE MATTER OF APPLICATION NO. UK00003406669 BY BERNARD MULHOLLAND LTD FOR THE FOLLOWING TRADE MARK: gucci.llc IN CLASSES 18 AND 25 AND IN THE MATTER OF OPPOSITION THERETO UNDER NO. 417895 BY GUCCIO GUCCI S.P.A. BACKGROUND AND PLEADINGS 1. On 13 June 2019, BERNARD MULHOLLAND LTD (“the applicant”) applied to register the trade mark shown on the cover page of this decision in the UK. The application was published for opposition purposes on 28 June 2019 and registration is sought for the goods set out in the Annex to this decision. 2. On 30 September 2019, Guccio Gucci S.p.A. (“the opponent”) opposed the application based upon sections 5(2)(b), 5(3), 5(4)(a) and 3(6) of the Trade Marks Act 1994 (“the Act”). Under sections 5(2)(b) and 5(3) of the Act, the opponent relies upon EUTM no. 121988 for the trade mark GUCCI.1 The opponent’s mark was filed on 1 April 1996 and was registered on 24 November 1998. For both sections, the opponent relies upon some of the goods for which the mark is registered, namely: Class 18 Leather and imitations of leather, and goods made of these materials and not included in other classes; handbags; purses; trunks and travelling bags; backpacks; briefcases; card cases [notecases]; pocket wallets; rucksacks; shopping bags. Class 25 Clothing, footwear, headgear. 3. Under section 5(2)(b), the opponent claims that there is a likelihood of confusion because the parties’ respective trade marks are similar and the goods are identical or similar. -
Unlocking the Reuse Revolution for Fashion: a Canadian Case Study
Unlocking the Reuse Revolution for Fashion: A Canadian Case Study by Laura Robbins Submitted to OCAD University in partial fulfillment of the requirements for the degree of Master of Design in Strategic Foresight & Innovation Toronto, Ontario, Canada, 2019 Copyright Notice This document is licensed under the Creative Commons Attribution-NonCommercial- ShareAlike 4.0 International (CC BY-NC-SA 4.0). https://creativecommons.org/licenses/by-nc- sa/4.0/ You are free to: • Share — copy and redistribute the material in any medium or format • Adapt — remix, transform, and build upon the material Under the following conditions: • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. • NonCommercial — You may not use the material for commercial purposes. • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. ii ABSTRACT This research aims to explore the potential of clothing reuse as a stepping stone towards a more circular economy for fashion. A systems approach to problem finding, framing, and solving is applied to explore how we might increase fashion reuse behaviours amongst consumers and industry alike. This research includes an analysis of the key barriers that prevent higher rates of participation in fashion reuse despite the potential economic, environmental, and social benefits of doing so (Part 2), and identifies areas of opportunity to focus innovation (Part 3). Research methodology included more than 30 one-on-one consumer interviews, 20 interviews with industry professionals along the fashion value chain, and an extensive environmental scan with a particular focus on the Canadian market. -
The Future of Fashion Is Digital
7-8/2017 English edition The international premium magazine for the textile chain www.textile-network.com THE FUTURE THE FUTURE OF FASHION OF FASHION IS DIGITAL. IS DIGITAL. Go from Concept to Consumer Seamlessly. 1 0100011110100 1100 101 000 000 11 01 01 11 00 00 10 01 0 1 With the digital revolution now upon us, Gerber 1 0 0 0 0 1 0 0 1 1 Design 0 1 0 1 0 1 Technology has launched an integrated digital 1 1 0 1 0 Develop1 0 0 1 1 0 0 0 0 evolution of its own. Another step forward for 0 1 1 0 1 1 0 0 0 0 0 0 1 0 the company whose intelligent software and 1 1 1 1 1 1 Plan 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 automation solutions have been helping apparel 1 1 1 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 1 1 1 0 0 0 0 manufacturers around the world take their 1 1 0 0 1 1 Source 0 0 1 1 1 1 1 1 1 1 1 0 0 1 1 0 0 1 1 0 0 0 0 1 1 1 1 0 0 products to market faster and more efficiently 0 0 0 0 0 0 1 1 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 for nearly 50 years. -
Blending Clothing and Digital Expression by Wearing Dynamic Fabric
“Can I wear this?” : blending clothing and digital expression by wearing dynamic fabric Citation for published version (APA): Mackey, A. M., Wakkary, R. L., Wensveen, S. A. G., & Tomico Plasencia, O. (2017). “Can I wear this?” : blending clothing and digital expression by wearing dynamic fabric. International Journal of Design, 11(3), 51-65. Document status and date: Published: 01/12/2017 Document Version: Publisher’s PDF, also known as Version of Record (includes final page, issue and volume numbers) Please check the document version of this publication: • A submitted manuscript is the version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version features the final layout of the paper including the volume, issue and page numbers. Link to publication General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal. -
A First-Hand Experience for a Second-Hand Product: the Success of Online Luxury Resellers
A first-hand experience for a second-hand product: the success of online luxury resellers Beatriz Estrela Duarte Dissertation written under the supervision of Laure Leglise Dissertation submitted in partial fulfilment of requirements for the MSc in Management with specialization in Strategic Marketing, at the Universidade Católica Portuguesa, 2020. Abstract – English Title: A first-hand experience for a second-hand product: the success of online luxury resellers Author: Beatriz Estrela Duarte The purpose of this research is to understand how luxury resellers successful create value-added propositions within the online context, posing a challenge to the exclusivity inherent to the luxury reality. We used a qualitative approach to analyse three online second-hand players and drew our conclusions on the Business Model Canvas. The findings of the present research show that the success of luxury online resellers is built on (1) a diversified, personalised and curated luxury assortment, (2) wider customer reach enabled by online, (3) trusted authentication processes, (4) powerful network effect, (5) proprietary technology and in-house skilled staff. These are assets difficult to replicate which raises barriers to entry and are further complemented with offline expansion and partnerships with luxury brands. This research is relevant for both incumbent companies and new entrants alike, as well as luxury companies to better understand the value of the second-hand luxury market. Keywords: second-hand, luxury, resale, online 2 Abstract – Portuguese Título: Uma experiência em primeira mão para um produto em segunda mão: o sucesso dos revendedores de luxo online Autor: Beatriz Estrela Duarte O objetivo da presente tese é compreender como os revendedores de luxo são bem-sucedidos a criar propostas de valor acrescentado no contexto online, colocando um desafio à exclusividade inerente à realidade do luxo. -
USA- DIGITAL MARKETING STRATEGIES for FASHION Italian Trade Agency - New York
USA- DIGITAL MARKETING STRATEGIES FOR FASHION Italian Trade Agency - New York JUNE 2020 1 Contents An Overview 4 The 2022 Opportunity 11 Engagement Opportunities 15 Consumer Insights to Drive Approach 18 Digital Marketing and Communications 22 Channels Innovative Retail Trends to Watch 25 Options for Remote Work and Collaboration 32 Fashion Sources in NYC 37 Research Matrix 38 2 A Guide to Help Businesses Adapt their Digital Marketing Strategies and Prepare for What’s Next “Digital Marketing” is an umbrella term for all of your online marketing strategies, and it’s almost impossible to separate digital from the traditional marketing as a whole and the marketing landscape continues to evolve faster than we could have ever imagined” - SmartInsights, 2020. The coronavirus pandemic is shaping up It’s often the case in human affairs that to be the biggest global driver of change the greatest lessons emerge from the seen in most people’s lifetime and it is most devastating times of crises. already forging new consumer attitudes. Companies that were digitally and analytically mature outperformed competitors that hadn’t built robust McKinsey & Company, 2020 digital and analytics capabilities. Entire industries are having to adapt to a new reality that demands flexibility, resilience and, above all, creativity. 3 According to TotalRetail, by 2021 early adopter brands which redesign their An Overview websites to support visual and voice search will increase digital commerce revenue by 30 percent. Retailers that take action and invest in visual search, like the 15 percent of Data will change the respondents who said they will be way companies investing in the channel in the next 12 months, stand the best chance to capture merchandise a piece of a market that’s forecast to grow to nearly $26 billion in 2020. -
Innovation and Sustainability in French Fashion Tech Outlook and Opportunities. Report By
Innovation and sustainability in French Fashion Tech outlook and opportunities Commissioned by the Netherlands Enterprise Agency and the Innovation Department of the Embassy of the Kingdom of the Netherlands in France December 2019 This study is commissioned by the Innovation Department of the Embassy of the Kingdom of the Netherlands in France and the Netherlands Enterprise Agency (RVO.nl). Written by Alice Gras and Claire Eliot Translated by Sophie Bramel pages 6-8 INTRODUCTION 7 01. Definition and key dates 8 02. Dutch fashion tech dynamics I 9-17 THE CONVERGENCE OF ECOLOGICAL AND ECONOMIC SUSTAINABILITY IN FASHION 11-13 01. Key players 14 02. Monitoring impact 14-16 03. Sustainable innovation and business models 17 04. The impact and long-term influence of SDGs II 18-30 THE FRENCH FASHION INNOVATION LANDSCAPE 22-23 01. Technological innovation at leading French fashion companies 25-26 02. Public institutions and federations 27-28 03. Funding programmes 29 04. Independent structures, associations and start-ups 30 05. Specialised trade events 30 06. Specialised media 30 07. Business networks 30 08 . Technological platforms III 31-44 FASHION AND SCIENTIFIC RESEARCH: CURRENT AND FUTURE OUTLOOK 34-35 01. Mapping of research projects 36-37 02. State of fashion research in France 38-39 03. Key fields of research in fashion technology and sustainability 40 04. Application domains of textile research projects 42-44 05. Fostering research in France IV 45-58 NEW TECHNOLOGIES TO INNOVATE IN THE FRENCH FASHION SECTOR 47 01. 3D printing 48 02. 3D and CAD Design 49-50 03. Immersive technologies 51 04. -
The Fashion Industry As a Slippery Discursive Site: Tracing the Lines of Flight Between Problem and Intervention
THE FASHION INDUSTRY AS A SLIPPERY DISCURSIVE SITE: TRACING THE LINES OF FLIGHT BETWEEN PROBLEM AND INTERVENTION Nadia K. Dawisha A dissertation submitted to the faculty of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of Communication in the College of Arts and Sciences. Chapel Hill 2016 Approved by: Patricia Parker Sarah Dempsey Steve May Michael Palm Neringa Klumbyte © 2016 Nadia K. Dawisha ALL RIGHTS RESERVED ii ABSTRACT Nadia K. Dawisha: The Fashion Industry as a Slippery Discursive Site: Tracing the Lines of Flight Between Problem and Intervention (Under the direction of Dr. Patricia Parker) At the intersection of the glamorous façade of designer runway shows, such as those in Paris, Milan and New York, and the cheap prices at the local Walmart and Target, is the complicated, somewhat insidious “business” of the fashion industry. It is complicated because it both exploits and empowers, sometimes through the very same practices; it is insidious because its most exploitative practices are often hidden, reproduced, and sustained through a consumer culture in which we are all in some ways complicit. Since fashion’s inception, people and institutions have employed a myriad of discursive strategies to ignore and even justify their complicity in exploitative labor, environmental degradation, and neo-colonial practices. This dissertation identifies and analyzes five predicaments of fashion while locating the multiple interventions that engage various discursive spaces in the fashion industry. Ultimately, the analysis of discursive strategies by creatives, workers, organizers, and bloggers reveals the existence of agile interventions that are as nuanced as the problem, and that can engage with disciplinary power in all these complicated places. -
Innovating a 90'S Streetwear Brand for Today's Fashion Industry
FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY A Thesis submitted to the FAculty of the Graduate School of Arts and Sciences of Georgetown University in partiAl fulfillment of the requirements for the degree of MAsters of Arts in CommunicAtion, Culture And Technology By Dominique HAywood, B.S WAshington, DC May 26, 2020 Copyright 2020 by Dominique HAywood All Rights Reserved ii FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY Dominique HAywood, BS Thesis Advisor: J.R. Osborn, Ph.D ABSTRACT This thesis is a cAse study of how a vintAge fashion brand cAn be innovated through humAn centered design for the current fashion industry. IDEO, global design and innovation company, has clAssified humAn centered design as A method for identifying viAble, feAsible and desirable solutions with the integration of multidisciplinary insights (IDEO). For this thesis, the brand of focus is FUBU, for us by us, a 90’s era streetweAr brand that is a product of New York City hip-hop culture. A succinct proposAl for FUBU’s resurgence in the fashion industry will be designed by first identifying the viAbility of the fashion industry and feAsibility of the brand’s revival. ViAbility will be determined by detAiling the current stAte of the fashion and streetweAr industries. This is to estAblish the opportunities and threAts of new and returning entrants into the industry. FeAsibility will be declAred by reseArching the history and current stAte of the brand, its cultural relevancy, and its strengths and weAknesses. -
London Fashion Week Men's Has Been As Surprising As It Has Been Exhausting
LONDON FASHION WEEK MEN’S CELEBRATES ITS 5TH ANNIVERSARY Today, 12th June, marks the close of the fifth anniversary of London Fashion Week Men’s. It has been a stellar week, further establishing London as the home of menswear and attracting designers, media, retailers and business leaders from 45 countries. Alongside a show schedule featuring the talent, innovation and heritage that London is known for, this season also saw a number of stand-out events. Things kicked off on Thursday with an intimate celebration at Mark’s Club, co-hosted by Caroline Rush CBE, Elizabeth Saltzman and Tracey Emin CBE, the event also saw Dylan Jones OBE launch his new book: London Sartorial: Men’s Style from Street to Bespoke. Shows, events and presentations took place across the capital, from the brands and partners that are part of London’s past and future menswear history, including 10 Magazine, Barbour International, Belstaff, British GQ & Tom Ford, Burberry, David Furnish x LqD, Dunhill, Hackett, Kent & Curwen, MAN, Mr Porter, Oliver Spencer, Rag&Bone, Stephen Webster, Stella McCartney, TOPMAN Design and Vivienne Westwood. Renowned artist Tracey Emin CBE RA designed a special 5th anniversary logo for LFWM in her signature handwriting; two unique neon works were on display at the home of LFWM, The Store Studios, 180 Strand and a third in a dedicated window at Selfridges, London. The British Fashion Council (BFC) also collaborated with i-D to produce the A-Z of London Menswear, a salute to the vibrant visionaries who make the capital the most exciting place in the world for menswear today. -
Bremaining in Vogue: the Impact of Brexit on the Fashion Industry
American University Business Law Review Volume 7 Issue 1 Article 3 2018 Bremaining in Vogue: The Impact of Brexit on the Fashion Industry Natalie Cuadros American University Washington College of Law Follow this and additional works at: https://digitalcommons.wcl.american.edu/aublr Part of the European Law Commons, Intellectual Property Law Commons, International Law Commons, and the International Trade Law Commons Recommended Citation Cuadros, Natalie "Bremaining in Vogue: The Impact of Brexit on the Fashion Industry," American University Business Law Review, Vol. 7, No. 1 (2018) . Available at: https://digitalcommons.wcl.american.edu/aublr/vol7/iss1/3 This Comment is brought to you for free and open access by the Washington College of Law Journals & Law Reviews at Digital Commons @ American University Washington College of Law. It has been accepted for inclusion in American University Business Law Review by an authorized editor of Digital Commons @ American University Washington College of Law. For more information, please contact [email protected]. BREMAINING IN VOGUE: THE IMPACT OF BREXIT ON THE FASHION INDUSTRY BY: NATALIE CUADROS* I. Introduction .............................. ....... 130 II. The Fashion Industry's Place in the United Kingdom.................132 A. Intellectual Property in British Fashion as Part of the EU: Trademarks ........................ ....... 133 B. Intellectual Property in British Fashion as Part of the EU: Designs ....................... ............... 136 C. The Current Trade Regime in the United Kingdom.......... 137 D. Model Country for Intellectual Property Protection: Switzerland ........................ ....... 139 III. Applying Swiss Trade and Intellectual Property Models to the United Kingdom ........................ ...... 143 A. International Intellectual Property Protection: Updated Registration Mechanisms ...................... 143 B. Application of the Swiss Model to the United Kingdom's Trade Structure ...................... -
The Art of He’S One of Fashion’S Living Legends: a Designer, Hotelier and Restaurateur with a Billion-Pound Business to His Name
EMBROIDERED SILK BLOUSE, £7,700, Silk SKIRT, £1,550, and SATIN SHOES, £680, GIORGIO ARMANI ArmaniTHE ART OF He’s one of fashion’s living legends: a designer, hotelier and restaurateur with a billion-pound business to his name. But who is the real Mr Armani? Ahead of his outstanding achievement award at the UK’s ‘fashion Oscars’ tomorrow, Jane McFarland is granted a rare audience at home with the fiercely private man the Milanese call King Giorgio – while his friend the model Eva Herzigova wears his latest Resort collection Photographs Anton Corbijn Styling Margherita Moro 34 The Sunday Times Style The Sunday Times Style 35 THIS PAGE SILK VELVET Style Exclusive SHIRT, £860, maTCHING JACKET, £2,300, and TROUSERS, £860, GiorGIO ARMANI. NECKLACE, EVA’S OWN OPPOSITE WOVEN CLOAK, POA, AND SILK SHANTUNG TROUSERS, £860, GIORGIO ARMANI IT’S NOT WHOLLY EXAGGERATING to compare securing surfaces, from panthers to reptiles — perhaps unsurprising, an audience with Giorgio Armani (or Mr Armani as he is given his second home, an hour from Milan, has a zoo. known to his inner circle) to arranging a casual cuppa with Outside, there’s a parked Bentley, doormen and 24/7 the Queen. Or maybe the Duchess of Sussex. He rarely talks surveillance. Across the road are the Armani offices, and to journalists, even less so the British press, so when I’m nearby, his hotel, the Emporio Armani cafe and the Via finally granted a 15-minute conversation at home with the Manzoni concept store. Even the hangar at Milan Linate king of Italian fashion, solo owner of Giorgio Armani SpA, airport bears a giant Armani logo; make no mistake, Mr who Forbes estimates to have a personal fortune of £8.26bn, Armani wields the power in Milan.