Orange Pekoe Are Leaves That Are Plucked Close to the End of Branch
Total Page:16
File Type:pdf, Size:1020Kb
Synonymous With Quality Ceylon Tea Since 2015 Company Profile www.tizoto.lk In line with our aim of sourcing a unique product for the public, we are pleased to announce another innovative idea!!! TIZOTO Tea is proud to offer a selection of Pure Ceylon Black, Green & Flavored Teas for the discerning palate. Together with this unique selection, we invite our Clients to work with us on packaging and design concept that will suit their individual requirements. Grab this opportunity now, to join us, a name Synonymous with Pure Ceylon Black, Green & Flavored Teas, in placing “TIZOTO TEA” , On the local map as well as other locations on the Globe. The New Kid In Town . Is all about the experience!!! Savor its refreshing, zesty flavor, created with the passion for producing the best tea for a discerning palate, which carries our pledge of continued high quality, and commitment to pricing that rivals the market. T TASTE I INFUSION Z ZEST O ORIGINAL T TANGY O OUT-OF-THE-BOX Vision To be the highest quality Ceylon tea supplier in the local and international market. Goals To be the leading premium Ceylon tea brand in Sri Lanka. To provide TIZOTO products to the public through Leading supermarket outlets. To educate consumers about the rich history, Current and future state of the Ceylon tea Industry, plants and their health benefits. Objectives To introduce high quality Ceylon tea to Sri Lankan consumer at a competitive price. Business Philosophy Deliver tea products that are premium Standard With competitive pricing. The Opportunity Sri Lanka consumes over 6 million kilograms every year that creates an Opportunity for the ambitious to tap in to a market worth over Rs.5,400 Million. We at TIZOTO strongly believe that our high quality product range Can help you capture substantial portion of the market cash flow. Market Survey According to University of Kelalniya, Multiple linear regression analysis Was employed to study the factor influencing the quantity of tea demanded (quantity of tea purchased) per month by the sample respondents. The study was focused on nine factors (age, number of cups consumed per day, price, monthly tea expenditure, advertisements and health awareness) with respect to the quantity of tea purchased per month. The results revealed that 88.7% of the respondents were tea consumers and only about 11.3% of respondents were non tea consumers. The consumers purchased on an average about 756.39g of tea powder every month. Hence, they're willing to pay Rs.99.67 on Average for 100g of tea. Age, family size, monthly tea expenditure and health awareness were the most significant factors. Influence of advertisements was the least Influential factor. 49.6% of respondents were 19-30 years old and this was the age category that mostly consumed tea. Based on the above factors, TIZOTO has created its line of products to compliment high volume sales through targeted branding in order to favor the local consumer. Feel the Difference TIZOTO product branding is made to feel different among other competitor products on super market shelves. White and Black represents our product purity and quality. With sharp fronts we pottery our approach to maintaining high product standards. Designing, Packaging & Presenting A Quality Product From the initial design of the packs to the final stage of packaging and delivery, TIZOTO has a range Of in-house services and resources available to meet the most discerning customer’s requirements. We are currently involved in the production and export of, Straight line blended, flavored and unflavored tea in bulk. Consumer as well as presentation packaging is available in string & tag tea bags and/or sachets in accordance with client’s specific requirements. Packing of orthodox CTC and flavored tea comes in string& tea bags, packed in tastefully printed cartons with the added enhancement of specialty such as metal caddies paper canisters or small cartons, ceramic containers, wooden boxes, traditionally woven containers and porcelain caddies. We accommodate any request for specific selective packaging requirements. Being specialized in the manufacture of high quality wooden tea boxes, metal caddies and creative box designs; we guarantee customers satisfaction in presenting customer specific gift packs. Package Design Our in House graphic design team comprises of some of the best designers in the country who have caught the eye of many reputed brand names the world over, due to their exceptionally creative designs. They are responsible for all of the visual merchandise of our products and are on hand at any given time to create tailor-made packaging designs true to discerning customer dictates. Quality Tea-Tasting: Our in-house team of tea tasters, have years of experience and in-depth knowledge in the age old tradition of tea tasting. They are available for consultation and assessment of any given product or to create special blends according to customer requirements. Tea Blending – For many years, our master blenders have been creating the best blends, using quality teas at the most economical prices for various parts of the world. Tea Can Be Prepared In Many Ways.... Tea brewing is a special art from which requires that very special blending of the talents of a Master Brewer, whose passion for creating a unique brew with the range of tea grades at his disposal, is a driving force for excellence. A Master Brewer with that instinctive knowledge of tea guards, will combine passion with the creation of a brew that products that very special flavor, and aroma, which his passion and love for an unique infusion, makes it stand out in a very special way. The most vital element in creating and outstanding brew is in the selection of the right tea leaves. Most connoisseurs prefer whole leaf grades of single origin, single state, definitive agro - climatic areas, that have been processed in the orthodox method, as this captures all the goodness of natural tea, enhancing the brew to the maximum. An important aspect in the steeping process is that, over steeping of the leaves will result in the brew turning bitter, thus close monitoring must be observed. It is crucial to the process that the quality of water used, should be spring water. Alternatively, filtered tap water may be used since normal water on tap have purifying chemicals in it which can affect the characteristics of a good brew. Refrain from using hot water on tap as this too has and adverse effect on the brew. To get the most satisfying cup of tea, the recommended steeping time and water temperature differs with each type of tea. Poor hot water (freshly boiled at 100C or 212F, in to the pot of BLACK TEA leaves and allow to brew for 2-3 minutes. Green Tea is brewed in a similar manner but the water temperature should be around 80C and left to mix for 4-5 minutes. White Tea is brewed in a similar manner but the water temperature should be around 65 to 70c and allowed to brew for a longer period of 6-7 minutes. If a stronger brew is required from either Black or Green tea, it is recommended that you use more tea leaves rather than increase the brewing time, which will cause the liquid to become bitter. Adding milk to black tea has been a tradition that started in the late 1600’s and is today still very popular in Asia, East Asia, and some western countries like the UK and some Middle East countries. At TIZOTO, we offer our own range of tea mixes prepared with our special recipes that balances the characteristics of each carefully selected ingredient to give a smooth tea drink with a variety of fruit, herbal and dessert flavors. These can be prepared as iced tea mixes garnished with various fruits and herbs. Our tea can also be made as smoothies with mixes as innovative and adventurous as one wishes to be. By intermingling our many varieties of tea, you have yourself a real thirst Quencher! Be guided by the following rules to infuse the best brew that will satisfy your taste buds. Use fresh spring water or filtered tap water. Select a good tea, preferably a leaf of your preference. Allow the correct time for the tea to steep. Use a strainer, tea basket or a tea ball making it easier for the spent tea leaves to be removed from the infusion. General Information The above information is mainly for the “Tea Novice” in Canada and other parts of the world, who are just venturing into Tea. The water temperature for each category of tea varies. It will depend on the country of origin, variety of tea, how it was manufactured and several other factors. you will learn as you go along. Our Teas Around The World Sri Lanka is the world’s leading exporter of Tea with 23% of the total market share worldwide (closely followed by Kenya at 22%). The industry was introduced to the country in 1867 by James Taylor, a British planter who arrived in 1852. The first recorded shipment of tea came five years later in 1872 with the export of 23 pounds, valued at 58 rupees. The first vessel recorded as carrying Ceylon Tea to England was the steam-ship “Duke Argyll” in 1877. As the climate of the small island varies very much according to locality, there is a marked effect on the flavor and quality of the tea, allowing Sri Lanka to offer a large variety of tea. Countries We Serve Dubai / Russia / Taiwan / United Kingdom / UAE / Japan / Canada / Ukraine / Azerbaijan / Libya / Turkey SILVER TIPS - The finest buds The finest bud which turns velvety silver when dried.