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Alcester & Bidford Stratford-on-Avon District Councillors Locality Data 2012 Susan Adams Peter Barnes The /Bidford Locality comprises the wards of Alcester, Maurice Howse Bidford and Salford, , Welford, Bardon and Aston Mike Gittus Cantlow. Susan Juned Sir William Lawrence Bt It includes the County Council Electoral Divisions of Alcester, Eric Payne Bidford-on-Avon and part of . Daren Pemberton Jonathan Spence Latest ward populations (estimated 2010): Alcester 5927, Aston Cantlow Robert Vaudry 1975, Bardon 2179, Bidford and Salford 6991, Kinwarton 2021, Welford 2034. Total Resident Population 21144 (estimated 2009). County Councillors Total Resident Households 8486 (estimated 2008). Peter Barnes Job Seekers Allowance claimants (April 2012) – 1.7% of working age pop. Mike Gittus All Working Age Benefits claimants (Nov 2011) – 9.7% of working age pop. Richard Hobbs

Parish Plans / Plan updates

Parish Plans/Plan Updates completed in last 2 years / currently underway – Bidford-on-Avon

Selected Intelligence Received in the Last 12 Months

Stratford District Business Survey 2011 Domestic Energy Consumption in (Alcester & Bidford Results) Warwickshire 2011 • Lower proportion of businesses been operated in • The usage of energy (combined electricity and gas Alcester & Bidford more than 10 years (40%) when consumption in kilowatt hours per person in 2011) for compared with District 15 defined areas in the District (pops of 5K to 12K). • Main reason for location in area – nature of the site/ Shows highest/lowest vs Alcester/Bidford area. premises , proximity to customers Please note this is for meter-based energy, not inc. • Problems faced (other than rising costs) was market bottled gas, oil, wood, coal etc. demand/competition and cost of suitable premises > 1st – Stratford Alveston area 9524 kwh per person • Reducing business rates and improving public > 6 th – Alcester 7949 kwh transport were improvements widely mentioned > 10 th – Bidford, Salford and Welford 7073 kwh • 87% of businesses in the area felt the premises were th suitable for their current/likely future need (slightly > 13 – Kinwarton, Aston Cantlow & Bardon 5771 lower than average) kwh th • 72% likely to stay at the current location (same as > 15 – Burton Dassett, & Vale of Red district average), 13% looking to relocate Horse 3262 kwh • District as a place to do business - 52% very good or good (slightly below district average), 42% average, 6% poor or very poor. Multiple Deprivation Scores

The Index of Multiple Deprivation (IMD 2010) comprises seven aspects of deprivation and disadvantage, each containing a number of areas – income, employment, health, education & skills, barriers to housing & services, crime and living environment. These areas are weighted and combined to create the overall IMD 2010. It is a nationally recognised measure of deprivation at lower layer Super-Output Area level (LSOA). LSOAs have on average, a population of around 1,500 people. They are smaller than wards, thus allowing the identification of small pockets of deprivation. There are 71 LSOAs in Stratford District. For context, the highest score for a LSOA area is Alcester North & Conway with 24.47, the lowest score is in with 1.76.

IMD Position LSOA Name SCORE out of 71 Alcester North & Conway 24.47 1 Alcester East & Island 19.14 4 Bidford East, Waterloo & Broom 17.93 5 Dunnington & 15.48 13 Welford 11.63 23 Aston Cantlow 11.24 26 Bardon 10.64 28 Kinwarton 9.16 42 Alcester South, Arrow & Weethley 7.52 52 Bidford South, Marlcliff & Barton 7.38 54 Abbey, Grammar & Kings Coughton 6.32 63 Bidford West & 6.19 64 SDC AVERAGE 10.42 Compared with the 32,482 lower super output areas in the country, we can pick out “pockets of deprivation”. Barriers to Housing and Services (Measures the physical proximity of local services and issues relating to access to housing such as affordability).  Ranked within the top 10% of the most deprived areas nationally 836th Welford % of Pupils Eligible for 1874th Bardon Free School Meals1 th 2220 Aston Cantlow Locality %  Ranked within the top 10–20% of most deprived areas nationally 3448th Kinwarton Alcester & Bidford 9  Ranked within the top 20-30% of most deprived areas nationally Shipston 6 8378th Dunnington & Salford Priors & Feldon 7 Income Stratford 8 (Proportion in an area experiencing deprivation related to low income).  Ranked within the top 20-30% of most deprived areas nationally Studley & Henley 6 8355th Alcester North & Conway & Kineton 7 Health and Disability District – All 7 (Measures premature death and the impairment of quality of life by poor health). Warwickshire – All 10  Ranked within the top 20-30% of most deprived areas nationally 17 9447th Alcester North & Conway Education, Skills & Training (Qualifications, numbers going to further & higher education). Sources of Data from Warwickshire Observatory and SDC Consultation & Customer Insight Unit  Ranked within the top 10% of most deprived areas nationally 2974th Alcester North & Conway SDC/0021/WELLESBOURNE/JUNE12 Shipston Stratford-on-Avon Locality Data 2012 District Councillors The Shipston Locality comprises the wards of , Mike Brain Quinton, Tredington, Vale of the Red Horse, , Shipston Richard Cheney and Long Compton. Stephen Gray Jonathan Gullis It includes the County Council Electoral Divisions of Stour Gillian Roache and the Vale and Shipston-on-Stour. Chris Saint Latest ward populations (estimated 2010): Brailes 2,128, Ettington 2,312, Isobel Seccombe Long Compton 2,025, Quinton 2,683, Shipston 4,962, Tredington 2,357, Philip Seccombe. Vale of Red Horse 2,273. Total Resident Population 18,740 (estimated 2010). Warwickshire County Councillors Total Resident Households 7,426 (estimated 2008). Chris Saint Average Household Size 2.34 persons. Isobel Seccombe Job Seekers Allowance claimants (April 2012) – 1.1% of working age pop. All Working Age Benefits claimants (Nov 2011) – 7.5% of working age pop.

Parish Plans / Plan updates

Parish Plans/Plan Updates completed in last 2 years / being prepared • Brailes • Stretton-on-Fosse • Tysoe

Selected Intelligence Received in the Last 12 Months

Stratford District Business Survey 2011 Domestic Energy Consumption in (Shipston Results) Warwickshire 2011 • Higher proportion of businesses been operated in • The usage of energy (combined electricity and gas Shipston between 6 and 10 years when compared consumption in kilowatt hours per person in 2011) for with District 15 defined areas in the District (pops of 5K to 12K). • Main reason for location in Shipston – nature of the Shows highest/lowest vs Shipston area. Please note site/premises this is for meter-based energy, not inc. bottled gas, • Problems faced (other than rising costs) was market oil, wood, coal etc.. demand/competition. > 1st - Stratford Alveston area 9,524 kwh per person • Reducing business rates and improving public > 12 th - Shipston, Brailes & Long Compton 6,213 transport were improvements widely mentioned. kwh • 93% of businesses in Shipston felt the premises were > 14 th - Quinton, Ettington and Tredington 4,999 suitable for their current/likely future need (higher kwh than average). > 15 th - Burton Dassett, Kineton & Vale of Red • 69% likely to stay at the current location, 9% looking Horse 3,262 kwh to relocate. • District as a place to do business - 48% very good or good (lower than average), 7% poor or very poor. Multiple Deprivation Scores

The IMD 2010 comprises seven aspects of deprivation and disadvantage, each containing a number of component indicators – income, employment, health, education & skills, barriers to housing & services, crime and living environment. These domains are weighted and combined to create the overall IMD 2010. (IMD 2010) is a nationally recognised measure of deprivation at lower layer Super-Output Area level (LSOA). LSOAs have on average, a population of around 1,500 people. They are smaller than wards, thus allowing the identification of small pockets of deprivation. There are 71 SOAs in Stratford District.

IMD Position LSOA Name Ward SCORE out of 71 Quinton Quinton 16.11 11 Long Compton Long Compton 14.19 14 Shipston West & Town Centre Shipston 12.30 20 Vale of the Red Horse Vale of the Red Horse 10.01 33 Shipston North Shipston 10.00 34 Brailes Brailes 9.62 37 Newbold-on-Stour, East & Tredington 9.46 39 Whitchurch Tredington & Blackwell Tredington 9.07 43 Ettington Ettington 8.35 47 Shipston South & Furze Hill Shipston 2.61 69 SDC AVERAGE 10.42

Compared with the 32,482 lower super output areas in the country, we can pick out “pockets of deprivation”. % of Pupils Eligible for Housing and Services Free School Meals1  Ranked within the top 10% of the most deprived areas nationally Locality % 276 th Long Compton Alcester & Bidford 9 1434 th Brailes Shipston 6 2051st Ettington Southam & Feldon 7 2534 th Newbold-on-Stour, Ilmington East & Whitchurch Stratford 8 2864 th Vale of the Red Horse Studley & Henley 6 th 3248 Quinton Wellesbourne & Kineton 7  Ranked within the top 10–20% of most deprived areas nationally District – All 7 4028 th Tredington & Blackwell Warwickshire – All 10 England 17 Crime  Ranked within the top 20-30% of most deprived areas nationally th 9364 Quinton Sources of Data from Warwickshire Observatory and SDC Consultation & Customer Insight Unit

SDC/0021/SOUTHAM/JUNE12 Southam & Feldon Stratford-on-Avon Locality Data 2012 District Councillors Andrew Crump The Southam & Feldon Locality comprises the wards of Jennie Ellard Harbury, , Southam, Stockton and Napton Richard Hamburger and part of . Steven Kittendorf Beverley Mann It includes the County Council Electoral Division Chris Spencer of Feldon and Southam. Chris Williams David Wise Total Resident Population 17,484 (estimated mid 2009). Total Resident Households 6,790 (estimated 2008). Warwickshire County Councillors Average Household Size 2.49 persons. John Appleton Job Seekers Allowance claimants (April 2012) – 1.7% of working age pop. Bob Stevens All Working Age Benefits claimants (Nov 2011) – 8.2% of working age pop.

Parish Plans / Plan updates

Parish Plans/Plan Updates completed in last 2 years / being prepared – Harbury, Napton-on-the Hill, Ladbroke

Selected Intelligence Received in the Last 12 Months

Stratford District Business Survey 2011 Domestic Energy Consumption in (Southam Results) Warwickshire 2011 • Higher proportion of businesses been operated in • The usage of energy (combined electricity and gas Southam between 6 and 10 years when compared consumption in kilowatt hours per person in 2011) for with District 15 defined areas in the District (pops of 5K to 12K). • Main reason for location in Southam – nature of the Shows highest/lowest vs Southam area. Please note site/premises this is for meter-based energy, not inc. bottled gas, • Problems faced (other than rising costs) was market oil, wood, coal etc. demand/competition. > 1st - Stratford Alveston area 9,524 kwh per person • Reducing business rates and improving broadband > 8 th – Fenny Compton, Harbury & Long Itchington connections were improvement widely mentioned. 7,073 kwh • 88% of businesses in Southam felt the premises were > 9 th – Southam, Stockton & Napton 7,037 kwh suitable for their current/likely future need. > 15 th - Burton Dassett, Kineton & Vale of the Red • 75% likely to stay at the current location, 9% looking Horse 3,262 kwh. to relocate • District as a place to do business - 55% very good or good, 3% poor or very poor. Multiple Deprivation Scores

The IMD 2010 comprises seven aspects of deprivation and disadvantage, each containing a number of component indicators – income, employment, health, education & skills, barriers to housing & services, crime and living environment. These domains are weighted and combined to create the overall IMD 2010. (IMD 2010) is a nationally recognised measure of deprivation at lower layer Super-Output Area level (LSOA). LSOAs have on average, a population of around 1,500 people. They are smaller than wards, thus allowing the identification of small pockets of deprivation. There are 71 SOAs in Stratford District.

IMD Position LSOA Name Ward SCORE out of 71 Southam West Southam 15.72 11 Deppers Bridge, Chester & Kings Harbury 13.94 15 Ladbroke & Priors Fenny Compton 12.55 18 Stockton and Napton 10.59 30 Long Itchington East Long Itchington 9.80 36 Southam East Southam 7.91 49 Long Itchington West & Ufton Long Itchington 7.04 56 Bishops Itchington Harbury 7.04 57 Fenny Compton, Farnborough & Fenny Compton 6.97 58 Southam South & Town Centre Southam 6.56 60 Stockton Stockton and Napton 6.40 61 Southam North Southam 5.62 65 Harbury Harbury 1.76 71 SDC AVERAGE 10.42

Compared with the 32,482 lower super output areas in the country, we can pick out “pockets of deprivation”. % of Pupils Eligible for Housing and Services Free School Meals1  Ranked within the top 10% of the most deprived areas nationally Locality % 195 th Ladbroke & Priors Alcester & Bidford 9  Ranked within the top 10–20% of most deprived areas nationally Shipston 6 5445 th Long Itchington West & Ufton Southam & Feldon 7 5592 nd Napton on the Hill Stratford 8 Studley & Henley 6  Ranked within the top 20-30% of most deprived areas nationally Wellesbourne & Kineton 7 7392 nd Fenny Compton, Farnborough and Avon Dassett District – All 7 Warwickshire – All 10 Education Skills and Training England 17  Ranked within the top 20% to 30% most deprived areas nationally th 7888 Southam West Sources of Data from Warwickshire Observatory and SDC Consultation & Customer Insight Unit

SDC/0021/SOUTHAM/JULY12 Stratford-upon-Avon Stratford-on-Avon District Councillors Locality Data 2012 Rev Neville Beamer William Dowling The Stratford–upon-Avon Locality comprises the wards of Ian Fradgeley Stratford Avenue & New Town, Stratford Mount Pleasant, Jennifer Fradgeley Stratford Guild and Hathaway and Stratford Alveston. Keith Lloyd Peter Moorse Lynda Organ It includes the County Council Electoral Divisions of Stratford Kate Rolfe Avenue & New Town and Stratford South. Juliet Short Joyce Taylor Total Resident Population 26,357 (estimated mid 2009). Clive Thomas

Total Resident Households 11,500 (estimated 2008). Warwickshire County Average Household Size 2.15 persons. Councillors Job Seekers Allowance claimants (April 2012) – 1.7% of working age pop. Peter Balaam Ron Cockings All Working Age Benefits claimants (Nov 2011) – 10.0% of working age pop. Kate Rolfe

Selected Intelligence Received in the Last 12 Months Stratford-upon-Avon Visitor Survey 2011 Stratford District Business Survey 2011 • 39% - day visitors from home, 35% day visitors on (Stratford Town Results) holidays, 26% staying visitors. • Main reason for location in Stratford - proximity of • % of UK visitors to Stratford-upon-Avon up from 75% customers in 2005 to 85% in 2011, • Problems faced (other than rising costs) was road • % of overseas visitors down from 25% to 15%. and traffic congestion. • 17% of domestic visitors came from the West • Improving the road network was an improvement Midlands. The top 3 countries of origin - USA, widely mentioned. Australia and Germany. • 90% of businesses in Stratford felt the premises were • Influence their visit, 33% town’s historical and suitable for their current/likely future need. architectural heritage, 33% Waterside parks & River • 75% likely to stay at the current location. Avon, 27% Shakespearean houses, 22% Royal • District as a place to do business - 55% very good or Shakespeare Theatre. good, 8% poor or very poor. • 91% rated overall enjoyment of visit as very high or high. High ratings for general atmosphere and feeling Domestic Energy Consumption in of welcome. The lowest ratings cost of parking and Warwickshire 2011 ease of finding the Tourist Information Centre (survey before the move). • The usage of energy (combined electricity and gas • 97% of those interviewed very likely or likely to consumption in kilowatt hours per person in 2011) recommend Stratford to someone else. for 15 defined areas in the District (pops of 5K to 12K) occurs in • Visitors like river/riverside/canals/boats, good st atmosphere in the town, old buildings/architecture, > 1 - Stratford Alveston area 9,524 kwh per person and the history on offer. > 3 rd - Stratford Guild, Hathaway and Mount Pleasant 9,136 kwh > 4 th - Stratford Avenue, Mount Pleasant East & New Town 8,129 kwh > 15 th - Burton Dassett, Kineton & Vale of the Red Horse 3,262 kwh. Multiple Deprivation Scores

The IMD 2010 comprises seven aspects of deprivation and disadvantage, each containing a number of component indicators – income, employment, health, education & skills, barriers to housing & services, crime and living environment. These domains are weighted and combined to create the overall IMD 2010. (IMD 2010) is a nationally recognised measure of deprivation at lower layer Super-Output Area level (LSOA). LSOAs have on average, a population of around 1,500 people. They are smaller than wards, thus allowing the identification of small pockets of deprivation. There are 71 SOAs in Stratford District.

IMD Position LSOA Name Ward SCORE out of 71 Maybird Stratford Avenue and New Town 22.73 2 Stratford Mount Pleasant East Stratford Mount Pleasant 22.50 3 Town Centre North Stratford Avenue and New Town 12.65 17 Old Town & Town Centre South Stratford Guild and Hathaway 12.39 19 The Avenue Stratford Avenue and New Town 10.65 27 Shottery North & Racecourse Stratford Guild and Hathaway 10.57 31 Bishopton Stratford Mount Pleasant 9.56 38 Old Town Stratford Guild and Hathaway 8.36 46 Tiddington & Alveston Stratford Alveston 8.10 48 Stratford Mount Pleasant West Stratford Mount Pleasant 7.68 51 Stratford South East & Alveston Hill Stratford Alveston 7.28 55 Bridgetown Stratford Alveston 5.59 66 Shottery South & Racecourse Stratford Guild and Hathaway 4.34 67 Clopton & Welcombe Hills Stratford Avenue and New Town 2.51 70 SDC AVERAGE 10.42

Compared with the 32,482 lower super output areas in the country, we can pick out “pockets of deprivation”.

Housing and Services % of Pupils Eligible for Ranked within the top 20% to 30% most deprived areas nationally Free School Meals1 6794th – Stratford South East & Alveston Hill Locality % 7300th – Tiddington & Alveston Alcester & Bidford 9 Living Environment Shipston 6 Ranked within the top 20% to 30% most deprived areas nationally Southam & Feldon 7 9633rd – Town Centre North Stratford 8 Studley & Henley 6 Employment Wellesbourne & Kineton 7 Ranked within the top 20% to 30% most deprived areas nationally District – All 7 6644th – Stratford Mount Pleasant East Warwickshire – All 10 7984th – Maybird England 17 Health & Deprivation & Disability Ranked within the top 20% to 30% most deprived areas nationally Sources of Data from Warwickshire Observatory and SDC Consultation & Customer Insight Unit 8050th – Stratford Mount Pleasant East

9103rd - Maybird SDC/0021/STRATFORD/JULY12 Studley & Henley Stratford-on-Avon District Councillors Locality Data 2012 George Atkinson Paul Beaman The locality comprises the wards of Tanworth, , Helen Hayter Studley, Henley-in-Arden, and part of . Eric Holder John Horner It includes the County Council Electoral Divisions of Henley- Justin Kerridge in-Arden, Studley and part of Aston Cantlow. George Matheou Peter Oakley Latest ward populations (estimated 2010): Claverdon 2357, Henley 4338, Stephen Thirlwell Sambourne 1818, Snitterfield 2115, Studley 5776, Tanworth 3679. Hazel Wright Total Resident Population 19343 (estimated 2009). Warwickshire Total Resident Households 8116 (estimated 2008). County Councillors Job Seekers Allowance claimants (April 2012) – 2.0% of working age pop. Richard Hobbs Mike Perry All Working Age Benefits claimants (Nov 2011) – 8.8% of working age pop. Clive Rickhards

Parish Plans / Plan Updates

Parish Plans/Plan Updates completed in last 2 years / currently underway – , Claverdon, Coughton, Langley, Sambourne, Studley,

Selected Intelligence Received in the Last 12 Months

Stratford District Business Survey 2011 average, 5% poor or very poor. (Studley & Henley Results) Domestic Energy Consumption in • Slightly lower proportion of businesses been Warwickshire 2011 operated in Studley & Henley more than 10 years • The usage of energy (combined electricity and gas (45%) when compared with District consumption in kilowatt hours per person in 2011) • Main reason for location in area – nature of the site/ for 15 defined areas in the District (pops of 5K to premises, proximity to customers, quality of the 12K). Shows highest/lowest vs Studley/Henley area. environment Please note this is for meter-based energy, not inc. • Problems faced (other than rising costs) was market bottled gas, oil, wood, coal etc. demand/competition and legislation/red tape > 1st – Stratford Alveston area 9,524 kwh per person • Reducing business rates and improving public > 3rd – Tanworth & Sambourne area 8,608 kwh transport were improvements widely mentioned > 7 th – Snitterfield & Wellesbourne 7,452 kwh • 91% of businesses in the area felt the premises were > 11 th – Claverdon & Henley 6,383 kwh suitable for their current/likely future need (similar to > 15 th – Burton Dassett, Kineton & Vale of Red district) Horse 3,262 kwh • 77% likely to stay at the current location (higher than district average), 7% looking to relocate • District as a place to do business - 65% very good or good (a lot higher than district average), 30% Multiple Deprivation Scores

The Index of Multiple Deprivation (IMD 2010) comprises seven aspects of deprivation and disadvantage, each containing a number of areas – income, employment, health, education & skills, barriers to housing & services, crime and living environment. These areas are weighted and combined to create the overall IMD 2010. It is a nationally recognised measure of deprivation at lower layer Super-Output Area level (LSOA). LSOAs have on average, a population of around 1,500 people. They are smaller than wards, thus allowing the identification of small pockets of deprivation. There are 71 LSOAs in Stratford District. For context, the highest score for a LSOA area is Alcester North & Conway with 24.47, the lowest score is in Harbury with 1.76

IMD Position LSOA Name SCORE out of 71 Studley South 16.27 8 Henley East & Beaudesert 15.95 10 Studley North 15.70 12 Sambourne 12.10 21 Wootton Wawen 11.45 24 Studley West & Common 10.62 29 Tanworth 9.99 35 Claverdon 9.30 40 Snitterfield & Wolverton 9.27 41 Earlswood 9.06 44 Studley East & Priory 7.91 50 Henley West 4.20 68 SDC AVERAGE 10.42

Compared with the 32,482 lower super output areas in the country, we can pick out “pockets of deprivation”.

Barriers to Housing and Services % of Pupils Eligible for (Measures the physical proximity of local services, e.g. distance to Free School Meals1 GP surgery, supermarket, primary school, Post Office and issues Locality % relating to access to housing such as affordability). Alcester & Bidford 9  Ranked within the top 10% of the most deprived areas nationally Shipston 6 1894th Tanworth Southam & Feldon 7 2033rd Claverdon Stratford 8 3036th Sambourne Studley & Henley 6 Wellesbourne & Kineton 7  Ranked within the top 10–20% of most deprived areas nationally District – All 7 3471st Snitterfield & Wolverton Warwickshire – All 10  Ranked within the top 20-30% of most deprived areas nationally England 17 5270th Earlswood th Sources of Data from Warwickshire Observatory 5877 Wootton Wawen and SDC Consultation & Customer Insight Unit

SDC/0021/WELLESBOURNE/JUNE12 Wellesbourne & Kineton Stratford-on-Avon Locality Data 2012 District Councillors Helen Hayter The Wellesbourne / Kineton Locality comprises the wards Simon Jackson of Wellesbourne, Kineton, Burton Dassett and part of David Johnston Snitterfield and Fenny Compton. Danny Kendall Chris Mills It includes the County Council Electoral Divisions of Alan Scorer Wellesbourne, Kineton and a small area of Aston Cantlow. Chris Williams Latest ward populations (estimated 2010): Burton Dassett 2257, Fenny Roger Wright Compton 2511, Kineton 4277, Wellesbourne 7006 Warwickshire Total Resident Population 15768 (estimated 2009). County Councillors Total Resident Households 6213 (estimated 2008). David Johnston Job Seekers Allowance claimants (April 2012) – 1.5% of working age pop. Chris Williams All Working Age Benefits claimants (Nov 2011) – 8.2% of working age pop.

Parish Plans / Plan updates

Parish Plans/Plan Updates completed in last 2 years / currently underway – Wellesbourne, , Kineton, , Warmington, ,

Selected Intelligence Received in the Last 12 Months

Stratford District Business Survey 2011 Domestic Energy Consumption in (Wellesbourne & Kineton Results) Warwickshire 2011 • Higher proportion of businesses been operated in • The usage of energy (combined electricity and gas Wellesbourne & Kineton more than 10 years when consumption in kilowatt hours per person in 2011) for compared with District 15 defined areas in the District (pops of 5K to 12K). • Main reason for location in area – nature of the site/ Shows highest/lowest vs Wellesbourne/Kineton area. premises , proximity to customers Please note this is for meter-based energy, not inc. • Problems faced (other than rising costs) was market bottled gas, oil, wood, coal etc. demand/competition and cost of suitable premises > 1st – Stratford Alveston area 9,524 kwh per person • Reducing business rates and improving broadband > 7 th – Snitterfield & Wellesbourne 7,452 kwh connections were improvements widely mentioned > 8 th – Fenny Compton, Harbury & Long Itchington • 92% of businesses in the area felt the premises were 7,073 kwh suitable for their current/likely future need (slightly th higher than average) > 15 – Burton Dassett, Kineton & Vale of Red Horse 3,262 kwh • 66% likely to stay at the current location (below district average), 10% looking to relocate • District as a place to do business - 64% very good or good (higher than district average), 2% poor or very poor. Multiple Deprivation Scores

Index of Multiple Deprivation (IMD 2010) comprises seven aspects of deprivation and disadvantage, each containing a number of areas – income, employment, health, education & skills, barriers to housing & services, crime and living environment. These areas are weighted and combined to create the overall IMD 2010. It is a nationally recognised measure of deprivation at lower layer Super-Output Area level (LSOA). LSOAs have on average, a population of around 1,500 people. They are smaller than wards, thus allowing the identification of small pockets of deprivation. There are 71 LSOAs in Stratford District. For context, the highest score for a LSOA area is Alcester North & Conway with 24.47, the lowest score is in Harbury with 1.76.

IMD Position LSOA Name SCORE out of 71 Lighthorne & Lighthorne Heath 17.84 6 Wellesbourne West 17.09 7 Kineton Castle, Little Kineton & 13.02 16 Wellesbourne North 11.73 22 Burton Dassett 11.32 25 Moreton Morrell, & 10.53 32 Kineton, Chadshunt & 8.43 45 & Fulbrook 7.48 53 Fenny Compton, Farnborough & Avon Dassett 6.97 58 Wellesbourne South 6.73 59 Wellesbourne East, Walton & Airfield 6.37 62 SDC AVERAGE 10.42

Compared with the 32,482 lower super output areas in the country, we can pick out “pockets of deprivation”. For the six out of seven strands, all data was outside the top 30% nationally. Only “Barriers to Housing and Services” had areas within the top 30%, as shown below.

Barriers to Housing and Services % of Pupils Eligible for (This measures the physical proximity of local services and Free School Meals1 issues relating to access to housing such as affordability). Locality % Alcester & Bidford 9  Ranked within the top 10% of the most deprived areas nationally Shipston 6 900 th Burton Dassett 2540 th Moreton Morrell, Ashorne & Newbold Pacey Southam & Feldon 7 2985 th Wellesbourne South Stratford 8 3213 th Hampton Lucy & Fulbrook Studley & Henley 6 Wellesbourne & Kineton 7  Ranked within the top 10–20% of most deprived areas nationally District – All 7 3720 th Wellesbourne West Warwickshire – All 10 5482 nd Lighthorne & Lighthorne Heath England 17 6425 th Kineton, Chadshunt & Compton Verney Sources of Data from Warwickshire Observatory  Ranked within the top 20-30% of most deprived areas nationally and SDC Consultation & Customer Insight Unit nd 7392 Fenny Compton, Farnborough and Avon Dassett SDC/0021/WELLESBOURNE/JUNE12