BORDERLINE GRAPHICS: AN ANALYSIS OF CINEMA MARGINAL POSTERS REGINA C. WILKE PRISCILA L. FARIAS SENAC-SP / BRAZIL USP & SENAC-SP / BRAZIL
[email protected] [email protected] ABSTRACT INTRODUCTION This paper presents a study on Brazilian Cinema The study of Cinema Marginal posters aims to Marginal film posters. It identifies the political and gathering information for a better understanding cultural context of the posters production, and of Brazilian design history. The posters selected considers their graphic, communicative and for this study are those designed for the films meaningful aspects. listed by Puppo (2008), in his catalogue for an In 1968, the Institutional Act #5 (AI-5) comes into exhibition of Cinema Marginal movies. force in Brazil, and, for the next ten years, the Initially, we describe the political and cultural country is haunted by the most violent period of context influencing Cinema Marginal , and military dictatorship. Cinema Marginal has its summarize the concepts that determine its heyday between 1968 and 1973, a period marked language. We then introduce the Brazilian graphic by the military regime (1964-1985). Such films arts environment of the era, and present the portray the spirit of that era in dissimilar ways identified authors of the posters. Finally, based on that alternate between eroticism, horror, an organization of the posters by affinity groups, romance and suspense, often with political we discuss the posters’ relation to the audiovisual messages in subtext. Its main shared language of the films, proposing a reflection on characteristics are the subversion of cinematic the visual, communicative and meaningful aspects language and experimental attitude.