<<

Residente of Calle 13 to Host Los Premios MTV 2009

Event will Air Thursday, October 15th on MTV and MTV Tr3s in the US

MIAMI, Aug. 28 -- MTV Latin America announced today that "" from the highly-acclaimed urban/alternative music group Calle 13 will host this year's edition of Los Premios MTV 2009. This year's multi-city celebration will air live from the Gibson Amphitheater in on MTV Latin America and MTV Tr3s in the US on Thursday, October 15th. The show will also air on around the world and on select broadcast stations throughout Latin America, details to be announced.

"Residente will bring an amazing dynamic to this year's show," commented Jose Tillan, Executive Producer for Los Premios MTV 2009. "He is one of the most talented and beloved musical artists in his genre and his irreverent and outrageous personality make him a perfect fit for our event."

"As a Latino I am very happy to be able to participate in Los Premios MTV Latin America," commented Residente. "Participating in these awards is a tool for me to communicate in 'living color' what I truly feel. In other words, thanks to MTV I'll be able to tell millions of people whatever I want all at once ... ha, ha, ha. This is the first time -- and probably the last -- that I will appear as host so don't miss it. Afuego!"

Comprised of brothers Rene Perez ('Residente') and ('Visitante'), Calle 13 is one of the most sonically innovative and socially outspoken groups in today. With a distinctive style that unites unrivaled lyrical wit with an adventurous fusion of urban, alternative and numerous influences, the Puerto Rican duo has become a globally recognized voice of Latino youth.

In a career span thus far of just four years, Calle 13 has already won extensive critical acclaim and wide award recognition -- including a GRAMMY, five LATIN , a Billboard and a Los Premios MTV Tongue for "Most Promising Artist". Calle 13 has likewise become highly in-demand among their musical peers, having already recorded collaborations with artists such as , Cafe Tacvba, Ruben Blades, , Mala Rodriguez, Vincento, and .

Nominees for Los Premios MTV are selected by a "Music and Video Academy" comprised of professionals and fans. Winners for most of the categories are chosen by viewers' votes through MTV Latin America's website www.MTVla.com. Last year alone, over 12.5 million viewers logged on to vote for their favorite artists across all categories, breaking the previous year's record by more than 1 million users.

Los Premios MTV reflects the music and attitude of youth in Latin America today. The show brings together a variety of artists from different genres from Latin America and other parts of the world -- making it a truly unique multiplatform music experience.

MTV has a long history of creating exciting music events with 19 locally produced award shows annually around the world in countries such as Australia, Germany, India, Japan and Russia, among others.

MTV Networks Latin America, Inc., a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates MTV Latin America, Nickelodeon Latin America, Nick Jr. Latin America, Vh1 Latin America, Vh1 Classic and Viacom Networks Brazil (which operates Nickelodeon and Vh1 Brazil), and MTV Networks Digital Suite, a package of four digital services -- MTV Jams, MTV Hits, Vh1 Classic and Vh1 Soul. MTV Networks Latin America also carries the pan-territorial high definition channel, MTV Networks High Definition (MTVNHD). Customized versions of the brands in Spanish and Portuguese can be seen throughout Latin America in more than 20 countries. MTV Networks Latin America also connects with its audience via its websites: www.MTVla.com, www.MTVRevolution.com, www.LaZona.com, www.Mundonick.com, www.mundonick.com/nickturbo, www.Neopets.com, www.Vh1la.com, www.Vh1Brasil.com.br and www.Vspot.com.br.

MTV Tr3s is the most-widely distributed TV network dedicated to super serving today's bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hit makers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.

ABOUT LIVE NATION

Live Nation's mission is to maximize the live experience. Our core business is producing, marketing and selling live for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors.

SOURCE MTV Latin America

Miami: Marimar Rive, +1-305-938-4910, [email protected]; or Mexico: Erick Zermeno, (+52 55) 5080-1729, [email protected], or Guillermo Reyna, (+52 55) 5080-1766, [email protected]; : Marimar Rive, +1-305-938-4910, [email protected]; Argentina: Axel Escudero, (+54 11) 5295-5270, [email protected], or, Vanina Rodriguez, (+54 11) 5295-5272, [email protected]; or Chile: Claudia Castagnola, +1-569-97332839, [email protected]