2018 MEDIA DECK Life with Heather Dawson offers an alternative to local news coverage, focusing on California's BEST. Our syndicated lifestyle newsmagazine show airs across the globe ~ reaching over 50 million TV households each across 200+ stations, including ABC, FOX, NBC, CBS and being streamed worldwide on outlets like Net-lix, Hulu, Amazon and more.

California Life HD has in-depth coverage of the best travel destinations, communities, political & business leaders, industry innovations, environmental breakthroughs, education, real-estate, health, life-style and entertainment by award-winning journalists and correspondents.

California Life HD is hosted by veteran news anchor – Heather Dawson who works with a team of Award winning Journalists to showcase the Best of California. Heather was one of the youngest News Directors in the business working as a Multi-Media Reporter/Anchor at KHIZ. Heather then went on to Anchor the #1 rated newscast on NBC in Palm Springs as well as UPN in San Diego and KVMD in . Heather was the International Model Search Winner and Cover Model for American Swimwear Magazine and was featured on Host - Heather Dawson Baywatch and Bold & The Beautiful.

When it comes to shows, one California TV program shines brighter than others – Michael Nolan – The Daily Bulletin

Total Number of Markets: 200+ Total Number of Households: 54 million

Total Estimated Audience Reach: 1,800,000

Distribution: Cable DMA and Market Rank Followed by Local TV Stations

TV STATS In over 200+ markets with 54 million households reached, targeting 25-54

BRAND INTEGRATION IMPRESSIONS Average Cume per Segment: 1.8 million • #1 Alexa Rating • FACEBOOK: Primary audience are Females, 25-54 with most in 34-44 range, • 11.1K Reach • 80.4% of visitors were new versus returning • TWITTER: 1 Mil + Followers • 3,820 monthly tweet impressions • YOUTUBE: 1Mil + Total views • Up 35% from Q42014. • BLOG: UVM: 32,413 • 75 MILLION UVPDs-Unique Visitors per Day across all channels • + INSTAGRAM, PINTEREST, TUMBLR AND MORE STATIONS / AIRTIMES INCLUDE:

! KVMD (Los Angeles) Sunday 7:30am ! KILM (Los Angeles) M-F 5:30am & 7pm & Thursday 11pm ! KIIO 10/2 (Los Angeles) DMA channel 10.2 OTA ! KVVB | ROKU Mon-Fri @ 2pm, 4:30pm & 9:30pm + Sunday @ 7am & 3:30pm ! Comcast 104 (San Francisco) Mon/Wed/Fri noon & 6:30pm & 8pm Wednesday @ 6pm, Thursday @ 9:30am & Saturday @ 9pm ! KQSL-TV Ch. 8 (San Francisco & Sacramento) Tuesdays @ 11pm ! COX channel 4 YurView SD - (San Diego & Yuma) Monday & Wednesday @ 7:30pm ! YurView Mon/Wed/Fri @ 3:30pm ! KSEE – (Fresno - NBC) Saturday @ 6PM & 9:30PM ! CBS47 (Fresno - CBS) Sunday @ 6PM ! KOTR – (Monterey-MYTV) Saturday 10am & Sunday 4pm ! KPSP/NESQ – (Palm Springs - CBS) Saturday & Sunday 10:30AM ! COX 3 – (Orange County) Monday - Friday at 3:30 pm Saturday & Sunday at 5 pm ! COX 8 – (Santa Barbara) Friday-Monday 8pm ! DBtv (Diamond Bar) Daily @ 7:30pm Mon/Wed/Fri- 8am, 12:30pm & 7pm, Tues/Thurs 10pm ! AmgTV Network (200+Nationwide) – See channels on the next page ! YouTube ! Filmhub.com (Hulu, Roku, Amazon, Netflix, iTunes, etc.)

AND MORE COVERAGE IN:

! Alabama ! Louisiana ! Arizona ! Baton Rouge ! Phoenix ! Lafayette ! Tucson ! ! Arkansas ! Nebraska ! Ft. Smith ! Omaha ! Fayetteville ! Nevada ! California ! Las Vegas ! San Diego ! ! Florida ! ! Gainesville-Ocala ! Tulsa ! Mobile-Pensacola ! Rhode Island ! Ft. Walton ! Providence ! Georgia ! New Bedford ! Macon ! Virginia ! Idaho ! Portsmouth-Newport News ! Sun Valley ! Topeka ! Wichita-Hutchinson STATIONS / AIRTIMES INCLUDE: Total Number of Markets: 200+ Total TV Households: 54 Million TOTAL ESTIMATED REACH: 1,800,000

Population Home Ownership Female Population 49.93% Male Population 50.07% Owner Occupied Units 53.45% Renter Occupied Units 37.86% Median Age Local Population Median Age 39.06 Occupation and Employment

Age Total White Collar 44.08% Blue Collar 18.67% Age 18-34 21.73% Age 18-49 | 45.57% Employed 89.04% Age 25-49 36.74% Age 25-54 | 44.28% Unemployed 10.81% Age 35 + 56.19% Age 50 + | 32.34% CALIFORNIA LIFE HD DMA FIGURES: Educational Attainment TOTAL VIEWERS A25-54 (000) High School Graduate 19.44% Some College 17.71% • 1,400,000 224,000 160,000 College Graduate 25.14% • 845,000 225,000 Post Graduate 16.65% • 5,000,000 575,000 Household Income • 9,800/.7 2,240/ 1.0 $250K+ 7.79% • 1,440/.9 3,380/.4 2,700/ 1.2 $150K to 250K 11.89% • 10,000/.2 5,175/.9 $75K to 150K 32.53%

$50K to 75K 16.48% Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + $25K to 50K 16.94% SD weeks of 6/7/10 & 5/31/10. Live+7 (where available) & Live + SD for STD. < $25K 14.37% Total Cable Households: 1,959,844 Race and Ethnicity Interconnect Households: 1,983,415 Asian Population 22.58% Interconnect Penetration of Cable Black Population 6.34% Households: 82.6% White Population 60.35% ADS Households: 437,773 Hispanic Population 22.39% ADS Penetration: 37.3% Other Race Population 7.23%

Sources: AGS Demographic data© 2009 by Experian/Applied Geographic Solutions; Scarborough USA, Feb 2008 - March 2009. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. The profiles were created using MOSAIC clusters, and Alteryx segmentation technology. Even though questions may be asked at the Household level, response is in terms of Adults 18+. “Thanks so much. Great segment on the Breeze! Vance Gulliksen, Carnival Cruise Line

“I must say, it is outstanding. Not just the segment you covered in our regard, but the overall presentation. It is satisfying on my end to see such a different approach to news coverage. You should be quite pleased with the effort and product. I will make certain to forward to others within the organization.” Tim Mead of the Angels, VP of Communications

“Wow, it looks SO awesome! Thank you so much. It sure was fun!” Julia Geis, Catamaran Resort & Spa

"Thanks to this amazing segment ~ The Qirst month we received 12 calls from new clients and now three months later we still receive at least 5 new customers a month from viewing us on channel 3!” †Melissa Mata, ACE-CPT Perfection Fitness

”Thanks so much Heather, I love this, you and your team do an extraordinary job. BTW, the client advised they got a lot of hits to their site after the tour last week, Hopefully that translates into donations for those who need the help the most. I really appreciate you rushing this out to air right away, nice job! Really great!!!” Mark Ganguzza, Pitching Monkeys PR Brand your company and get your message across the professional way with HD Productions.

HD Production our in-house production company handles all aspects of your segment or commercial, including script writing, oilming and post-production. You can shoot your company’s commercial at your place of business or in our oirst class newsroom studio in Los Angeles.

California Life HD format provides a perfect avenue to showcase your business, people and products that are the best of California. The CLHD Production team produces customized visually powerful, newsworthy embedded segments for public relations and marketing purposes – from conception to digital formatting.

Packages include: – Broadcast Version formatted for TV Stations – analogue & digital – Video rights to oinal produced commercial for internal/ external use – Segment Graphics package – HD Production to produce customized Opening & Closing billboards with your logo – Category Exclusive Embedded Segment running in (10) markets with sponsored segment airing (20) times per week – Social Media Networking – viral campaign branding sponsor on the California Life HD Blog, Facebook, Twitter & YouTube. – 300x250 Banner with Click Thru featured on Californialifehd.com homepage

Package Pricing airing on 200+ stations ($7,500 value) Plus Social Media Networking Investment ! (1) SAT Segment Media Tour (SMT) - $1,500.00 ! (1) Segment or :30 sec commercial (Promo) - $2,500.00 ! (1) In-Studio Segment on CLHD - $3,000.00

Popular Segment Topics Include: Travel Spotlights | ProQiles | Entertainment | Fashion/Beauty | Health & Well-being | More LET’S WORK TOGETHER

Contact Information California Life HD 2323 Corinth Avenue Los Angeles, CA 90064 (310) 955-0934 [email protected] www.CaliforniaLifeHD.com HD Production: www.hdproductioninc.com