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Market Achievements History Product Market Dannyjeve zvezde (Danny’s Stars), which Kanal A is the first commercial television in Slovenia. was running on Kanal A for 15 years The television programme, which is being produced (until December 2006). Kanal A offered within the framework of the company PRO PLUS, entertainment also with the dance show provides nation-wide coverage and has been Dance Session, Zmenkarije (Dating), broadcasting also in the digital mode alongside the Komedija zmešnjav (Comedy of Errors), analogue one since 1 September 2008. Among all the Mladoporočenci (Newlyweds), Odklop television programmes in Slovenia, it is firmly in third (Switch-off) and Adrenalina. place with regard to viewing ratings. With its diversified Kanal A also provided educational and interesting contents, it is the choice of a large contents with the quiz show Življenjska number of viewers. In 2008, in the primary target group priložnost (A Chance of a Lifetime), of the programme (18-49 years of age), the whole-day excellent documentaries by Borut Slokan share of viewers of Kanal A was on average 15%, and the and Tomaž Letner as well as interesting film so-called prime-time (after 8 p.m.) share even 18% of themes in the show Moj film (My Film). the viewers (Source: AGB Nielsen Media Research, In the first years of its operations, Kanal A January 2008 – June 2008). introduced the first morning programme in Slovenia. Viewers were waking up with the Achievements show Dobro jutro (Good Morning) and the For creating its contents in the field of home production, little ones were enjoying children’s shows Kanal A has so far received 5 Viktors, prestigious awards Kaličopko and Zajček Dolgoušček (Bugs in the field of media and culture. At the last award Bunny). ceremony Viktorji 2007 (in March 2008), two golden After joining the company PRO PLUS, statuettes were awarded to the hosts of the news show the programme scheme changed. Kanal A SVET: Marko Potrč (Viktor for the most popular news started to offer an even wider choice of show host) and Lili Žagar (Viktor for the most promising contents, which complemented the POP TV media personality). The quality of the different TV programme. Kanal A became different, contents on Kanal A is also confirmed by the awards ”trendy”, a domain of information and from previous years. In 2003, Kanal A received the Viktor entertainment, constantly up to date with for special achievements for the project Popstars (the everything that was interesting and that it first reality show in Slovenia), in 2006, a Viktor for the liked. On 1 October 2001, a new and the entertainment television show E+, and in 2007, the first tabloid infotainment show Ekstra (the Viktor for special achievements for the live transmission forerunner of Ekstra magazin) was launched. of the 2006 Football World Cup in Germany. Another modern and urban novelty was the weather forecast Meteor with foreign hosts speaking a new and fresh visual image. The creative graphical History Slovenian. Kanal A set glamour trends by transmitting the emphasis, which was placed on more subdued earthly Kanal A has been there for its viewers since Oscar ceremony (March 2001) and also the Slovenia colours and glamour at the same time, reflects the 16 May 1991. It represented an absolute novelty Miss Universe and World Miss Universe beauty contests enriched and modern image of the programme – on the Slovenian television market and at the same since May 2001 for six years in a row. Kanal A has been different, diversified and independent. time the first independent television on the territory of youthfully energetic with sports broadcasts, having former Yugoslavia. It entered a phase of an even faster exclusively transmitted the Football World Cup from Product development with the advent of SBS in 1997, which Japan in May 2002 and one half (32) of all the games of In 2008, Kanal A offers its viewers in the field of home enabled the development of new television technologies the Football World Cup in Germany in June 2006. production both information and entertainment and the Internet. On 23 October 2000, Kanal A joined On 27 March 2002, Kanal A brought to the Slovenian contents. The programme also stands out due to the company PRO PLUS, whereby it began to operate media landscape the first reality show in Slovenia – numerous foreign hits – films, documentaries, series and even more successfully. Popstars, and a year later, a second series of the musical a youth telenovela. From the very beginning, Kanal A has been a adventure. Kanal A thereby launched the music groups The news show SVET na Kanalu A (The World on synonym for entertainment and the making of today still Bepop and Unique. The entertainment for young people Kanal A), which is broadcast on weekdays at 6 p.m., is the famous television names. It broadcast music shows was also provided with the music show Non Stop Music most viewed show on Slovenian TV stations in its time (Magnetoskop, Helena, Žametne vrtnice/Velvet Roses, (March 2004) and since the end of August 2004 with the slot and is getting more and more viewers. Atlantis), entertainment shows (Klik!, Klub avenija/Club show E+, which presents “All you need for life”. A year since its launch, the news show was daily seen by Avenue, Ob 20.00 si na Kanalu A priglejte/Watch and In February 2007, SVET, the first news show on on average 29.5% of the viewers in the target group of Win at 8 p.m. on Kanal A), fashion shows (Modna dežela/ Kanal A, was introduced. Within less than a year, it the programme (18-49 years of age), and in Fashion Land, Lepota telesa/The Beauty of the Body, became one of the most viewed programmes in September 2008 by even 33% (Source: AGB Nielsen Stilski izziv/Style Challenge) and since February 1992 also Slovenia, which helped to consolidate the nation-wide Media Research, 1 January 2008 – 22 January 2008 and the first fortune-telling show on Slovenian television – position of Kanal A. On 1 September 2007, Kanal A got 1 September 2008 – 15 September 2008). In preparing 12 SUPERBRANDS the news, the team of its creators draws on the principle of live television. The editorial policy takes the side of the common man with an emphasis on so-called citizen journalism – viewers can take an active part in the show through their MMS messages or videos. Kanal A offers new seasons of popular enter- tainment shows: on Saturdays Pazi, kamera! (Watch out, Camera!) with Dijana Galič and, from 14 March onwards, the biggest reality show of all times Big Brother, which, with hostess Nina Osenar, again fulfilled the viewers’ expectations. The viewers can also take an active part in the new show TV TUBA, which is being broadcast since July 2008. In the weekly show on Saturdays, the most interesting and most attractive contributions from the web portal Frendi in Flirt (Friends and Flirt) are presented in the studio by hostess Sanja Grohar in an original and likeable way. The entertainment segment of the programme has become even richer since the beginning of October 2008. From Tuesday to Thursday evening, we are able to watch Kanal A’s first drama series Svingerji (Swingers), where an excellent cast of actors fights a battle of the sexes in 30 episodes. The shows are broadcast as so-called “twins”: the first part presents the men’s view about a specific issue and the second part highlights it through the women’s view and understanding. Kanal A also offers an abundant and resounding foreign programme. Since the end of August 2008, it has (14 March 2008), while the viewing ratings only grew shows and contents (E+, Ekstra magazin, Mikser been broadcasting the second season of the extremely as the show neared the end. In the primary target with evening series, etc.). On 1 September 2007, popular youth soap opera Rebelde, which was launched group (18-49 years of age), the Saturday finale was the television presented to its viewers a new and by the visit of its stars in Slovenia. From 25 August followed by an average of 36% of viewers (11% rating) fresh image in accordance with its new programme onwards, all the interesting details about the telenovela and even 45% of women (15.2% rating) (Source: contents. can be found on the web site www.rbd.si. AGB Nielsen Media Research, 14 June 2008). Big Brother The Kanal A brand is also known for showing also achieved an amazing response on the web site Brand Values spectacular Academy Award-winning films, numerous www.bigbrother.24ur.com, where the show could be Kanal A is the second strongest brand of PRO PLUS, successful television series (from the autumn of 2008 on, watched 24 hours a day. As the show neared the end, right after POP TV, and has been constantly gaining in new seasons of the series Gilmore Girls, My Name Is there were on average more than 973,000 daily hits on reputation and recognisability in Slovenia. Kanal A is Earl, the new series Jericho, Seconds From Disaster, Las the site and almost 65,000 unique visitors, while the positioned in the public as a brand that is targeted mostly Vegas, Stargate SG-1, The Adventures of Shirley Holmes, maximums reached 1,790,000 hits on the site (Source: at young and active viewers. Nevertheless, it also has a King of Queens, The War at Home) and the new talk POP OnLine, 22 March 2008) and 97,000 unique visitors numerous faithful older audience. At the same time, it show Life and Style.
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