DOCSLIB.ORG

DOCUMENT RESUME ED 376 365 CE 067 678 AUTHOR Giguere, Lauren; and Others TITLE Topics for Lehigh County Seniors II. Final, Repor

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
DOCUMENT RESUME ED 376 365 CE 067 678 AUTHOR Giguere, Lauren; and Others TITLE Topics for Lehigh County Seniors II. Final, Repor DOCUMENT RESUME ED 376 365 CE 067 678 AUTHOR Giguere, Lauren; And Others TITLE Topics for Lehigh County SeniorsII. Final, Report. INSTITUTION Center for Alternative Learning,Bryn Mawr, PA. SPONS AGENCY Pennsylvania State Dept. of Education,Harrisburg. Bureau of Adult Basic and LiteracyEducation. PUB DATE 94 CONTRACT 98-4021 NOTE 297p.; For part I,see ED 368 886. PUB TYPE Guides Classroom Use Teaching Guides (For Teacher) (052) Reports Descriptive (141) EDRS PRICE MF31/PC12 Plus Postage. DESCRIPTORS Adult Basic Education; *AdultEducation; Basic Skills; *Computer Literacy;Computer Oriented Programs; Creative Writing; CurriculumDevelopment; Curriculum Guides; Daily Living Skills;*Genealogy; *Health Education; InstructionalMaterials; Learning Activities; *Memory; MoneyManagement; Nutrition Instruction; *Older Adults; Retirement IDENTIFIERS 353 Project ABSTRACT This document consists ofa final report and curriculum materials froma project that designed a set of curriculum packages to meet the needs andinterests of senior citizens. The curriculum presented topics thatwere critical to the daily, lives of older adults while integrating basic skills. Classes met foreach topic approximately six to eightsessions. Student learning gains were assessed by oral and written testing.Findings indicatedan increase in creativity and knowledge in areas of interest tothe senior citizens led to an improvement in basic math, reading,and writing skills. The senior life skills curriculum's eightpackages provide the following: objectives,course overview, materials list, instructional approaches, recommended evaluation, lessonoutlines, and, in some cases, worksheets and a bibliography. Quicken 5 isa computerized financial managementcourse. Genealogy I and II are computer courses that provide skillsto trace ancestral roots. Chemical Hazards in the Homecovers topics relating to chemical hazards found in the home and theirpotential toxicity. More Mileage from Your Memory covers topics relating to memoryconcerns of senior citizens and ways to improve one's memory. Creative Writingis designed to stimulate the imaginationand provoke creative thoughts that can be translated into writtenword. Food Facts and Fallacies relates to dietaryconcerns. Taking the Mystery Out of Medicine covers medical problems, issues, andterms often encountered by senior citizens. (YLB) ****************AAi.A:.************************************************* Reproductions supplied by EDRSare the best that can be made * from the original document. *********************************************************************** "Topics for Lehigh County Seniors II" Final Report by Lauren Giguere, Project Director Jean Dyer, Coordinator/Instructor Lora Lesak, Coordinator/Instructor 1993-1994 Lehigh Carbon Community College 609 Hamilton Mall Allentown, PA18101 (610) 776-1998 U S DEPARTMENT OF EDUCATION (Yrworlemx,tiorwrieservo,rilmmo,pmeor ITED AlIONAL RESOURCES INFORMATION "PERMISSION TO REPRODUCE THIS CENTER (ERIC) This document has been reproduced as MATERIAL HAS BEEN GRANTED BY received from the person or organization originating it Minor changes have been made to $17,176 improve reproduction quality Project #98-4021 Points of view or opinions stated in this document do not necessarily represent official OERI positron or policy TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." The activity which is the subject of thisreport was supported in part by the U.S. Department of Education. However, the opinions expressed herein do not necessarily reflect the positionor policy of the U.S. Department of Education or the PennsylvaniaDepartment of Education, and no official endorsement by these agencies should be inferred. BEST COPY AVAILABLE 1) C- TABLE OF CONTENTS Abstract 1 Acknowledgements 2 Introductions 3 Statement of Problems 5 Goals and Objectives 6 Procedures 7 Results 9 Evaluation 10 Dissemination 11 Conclusion/Recommendations 12 Appendix Quicken 5 A-1 Genealogy I B-1 Genealogy II C-1 Chemical Hazards in the Home D-1 More Mileage From Your Memory E-1 Creative Writing F-1 Facts and Fallacies about Food G-1 Taking the Mystery Out of Medicine H-1 (NOTE: You may adapt space as needed for the sections. However, limit the abstract to one page.) ABSTRACT PAGE Title: Topics for Lehigh County Seniors II Project No.: 98-4021 Funding: $17,176 Project Director: Lauren Giquere Phone No.: (610) 776-1998 Contact Person: Lauren Giquere Phone No.: (610) 776-1998 Lehigh Carbon Community College AgencyAddress 609 Hamilton Mall, Allentown, PA18102 Purpose: The project proposed to develop and produce a set of replicable, exportable curriculum packages which were designed to meet the needs and iuterests of senior citizens. The curriculum presented topics which were critical to the daily lives of older adults while integrating basic skills. Packages were then made available to similar agencies desiring to offer programming to older adults. Procedures: Classes met for each topic approximate,ly 6 8 sessions during the fall and spring term. t . A t.t.- 415 , Ctc %.441 t'f r ..r ) , Each teacher kept a record of specific details whichwere written into the curriculum packages. Summary of Findings: Participant and instructor feedback on curriculum and instructionwere noted on evaluation forms and in verbal communication.The students learning gains were assessed by oral and written testing. The packages were evaluated against preset design criteria. Comments (Conculsions, Findings, Barriers, if any): The findings were in agreement with the original hypothesis andno major barriers to the overall success of the projectwere noted. ?-1.I . r . at '1 Products (if applicable): A set of curriculum packages containing instructional objectives,series appropriate teaching strategies andcontentand recommendations for replication were produced. Descriptors (To be completed only by Bureau staff): 4 1 ACKNOWLEDGEMENTS We wish to thank the Pennsylvania Department of Education for funding this project and especially Dr. John Christopher/Cheryl Keenan, Director, Bureau of Adult Basic and Literacy Education for their support of our programs. Funding for "topics for Lehigh County Seniors II", has allowed us to enhance and develop our programming and delivery of much needed services to our area's adults. Our special thanks also go to Jo Farkis, Executive Director of the Lehigh County Senior Center and his staff for this support of our efforts to provide services for the older adults in our community. Lauren Giguere, Project Director 5 2 INTRODYCTION This project was designed to develop a set of curriculum packages for Lehigh County older adults, as a cooperative effort between Lehigh Carbon Community College and the Lehigh County Senior Citizens Center. These curriculum packages have been created so that they can be used by a variety of agencies, community colleges, basic skills and literacy programs area agencies on aging, senior centers and retirement homes. This project addresses the needs of senior citizens by increasing their knowledge of the way their memory works, understanding better nutri-zion and medical terms, increasing their computer skills, and improving their creative writing skills. In addition, the courses provide an opportunity for the 411 senior citizens to communicate with each other and to increase their self esteem. The director of Adult Literacy, Lauren Giguere, and the project coordinators Jean Dyer and Lora Lesak, all from Lehigh Carbon Community College met with Jo Farkas, director of the Lehigh County Senior Center, to discuss and develop the curriculum needs of senior citizens. The coordinators were responsible for setting up and coordinating the courses, which included finding the appropriate instructors. The courses which were offered were as follows: 1. Quicken 5 - a computer course 2. Genealogy - a computer course designed to trace one's family tree 3. Chemical Hazards in the Home - a course focusing on increasing awareness of the hazards present in household chemicals. 4. More Mileage From Your Memory - focusing on memory and how to enhance it 5. Creative Writing - sparking the imagination and putting one's creative thoughts on paper in the form of essays, stories and poetry. 6. Facts and Fallacies about Food - making sense out of misleading information given on some food labels 7. Taking the Mystery Out of Medicine - focusing on aging, wellness and illness, understanding medical terms and some prescription information The workshops were divided into two sessions, one being held in the fall of 1993, and the other in the spring of 1994. The course varied in length from two to eight classes, with normally two hours of instruction for each class. The team members working on the project were: Project Director Lauren Giguere Coordinators Jean Dyer BS Ed. Natn.Teach.Cert. Lora LesakBSHealth Art RN,PNP Instructors Jane DesnoueeReading Specialist Diane DrabinskyBS Reg. Dietician Jean DyerBS Ed. Karen Goode-Ferguson M.Ed. M.Rehab.Counciling David LesakBS Health and Safety Lora LesakBS Health Art,RN,PNP Jo MountainM.Ed, Reading Specialist 7 4 STATEMENT OF PROBLEM Older adults often encounter difficulties when seeking educational training. That is why it is necessary to implement courses which are both easily accessible and relevant to their needs and interests. These workshops provide seniors with opportunitiesto increase their creativity and knowledge inareas which are meaningful for them, and to improve their basicmath, reading, and writing skills. 5 GOALS AND OBJECTIVES The goals and objectives of the project
Load more

Recommended publications
  • Safe Foods for Celiac People
    Food and Nutrition Sciences, 2014, 5, 787-800 Published Online April 2014 in SciRes. http://www.scirp.org/journal/fns http://dx.doi.org/10.4236/fns.2014.59089 Safe Foods for Celiac People Carlos Osella, Maria de La Torre, Hugo Sánchez* Instituto de Tecnología de Alimentos, Facultad de Ingeniería Química, Universidad Nacional del Litoral, Santa Fe, Argentina Email: *[email protected] Received 28 November 2013; revised 28 December 2013; accepted 6 January 2014 Copyright © 2014 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/ Abstract Celiac Disease is a chronic entheropathy produced by gluten intolerance, more precisely to certain proteins called prolamines, which causes atrophy of intestinal villi, malabsorption and clinical symptoms that can appear in both childhood and adulthood. This pathogeny, results from the in- teraction of genetic, immunologic and environmental factors, which produce the lesions on the mucosa of the proximal small intestine. It is important to estimate the maximum gluten content that could be present in supposedly “gluten-free” foods, a limit of 20 mg/Kg is admitted. Rice flour, sorghum flour, starches, hydrocolloids, soy flour and dairy products are analyzed for carrying out the manufacture of gluten-free products, such as bread, noodles and others. Keywords Celiac Disease; Gluten-Free Products; Raw Materials for Celiac People 1. Introduction to Celiac Disease Celiac Disease (CD) is a chronic entheropathy produced by gluten intolerance, more precisely to certain proteins called prolamines, which causes atrophy of intestinal villi, malabsorption and clinical symptoms that can appear in both childhood and adulthood [1] [2].
    [Show full text]
  • Seniors in Touch “It Means So Much to Stay in Touch” Another Way to Stay in Touch
    October 2020 Vol.11 Issue 10 Seniors In Touch “It means so much to stay in touch” Another way to Stay in Touch by Allison Brunette Special Days in ne of the many support services provided by the ADRC October to help Sheboygan County residents remain in their own Oct. 3rd Face Your Fears homes as long as possible, the telephone reassurance pro- gram provides daily calls to promote social interaction Oct. 8 Fall Astronomy O and peace of mind. There is no doubt that socialization plays a key Oct. 8 International Frugal role in maintaining good health and a brief chat with a member of Fun Day our staff can be just the ticket. This service is free of charge to all elderly or disabled individuals Oct. 9 Curious Events Day who live alone. A brief registration that can be done over the phone establishes your preferences for the frequency and approximate Oct. 9 National Chess Day. time of day for our Oct. 10 World Mental call. We also go Health Day over your prefer- ences for unan- Oct. 12 National Stop swered calls— Bullying Day whether it is con- Oct. 12 Moment of tacting a neighbor Frustration Day or emergency ser- vices— we make Oct. 15 Poetry Day every effort to re- spect your wishes Oct.16 Learn a Word Day and ensure your Oct17 Wear Something well being. Gaudy Day Call the ADRC at 467-4100 for more Oct 20 Information information or to Overload Day register. Oct22 Make a Difference Sheboygan County Senior Dining Program Serving Sheboygan County Seniors “We keep our readers well fed, and our diners well read” Sheboygan County Malnutrition Awareness Week is observed in Octo- Senior Dining Sites ber and sponsored by the American Society for Par- enteral and Enteral Nutrition.
    [Show full text]
  • City Council Advance Agenda November 27 2017
    CITY COUNCIL MEETINGS RULES – PUBLIC DECORUM Strict adherence to the following rules of decorum by the public will be observed and adhered to during City Council meetings, including open forum, public comment period on legislative items, and Council deliberations: 1. No Clapping! 2. No Cheering! 3. No Booing! 4. No public outbursts! 5. Three-minute time limit for comments made during open forum and public testimony on legislative items! 6. No person shall be permitted to speak at open forum more often than once per month. In addition, please silence your cell phones when entering the Council Chambers! Further, keep the following City Council Rules in mind: Rule 2.2 Open Forum 2.2.4 The open forum is a limited public forum and all matters discussed shall relate to affairs of the City. No person may use the open forum to speak on such matters and in such a manner as to violate the laws governing the conduct of municipal affairs. No person shall be permitted to speak on matters related to the current or advance agendas, potential or pending hearing items, or ballot propositions for a pending election. Individuals speaking during the open forum shall address their comments to the Council President and shall not make personal comment or verbal insults about any individual. 2.2.6 In an effort to encourage wider participation in open forum so that the Council can hear a wide array of citizen comment, no person shall be permitted to speak at open forum more often than once per month. However, this limitation has no effect on the public comment rules concerning items on the Council’s current legislative agenda, special consideration items, hearing items, and other items before the City Council requiring Council action that are not adjudicatory or administrative in nature, as specified in Rules 5.3 and 5.4.
    [Show full text]
  • STANDING COMMITTEE MINUTES City of Spokane Urban Development Committee 11/13/2017 - FINAL
    STANDING COMMITTEE MINUTES City of Spokane Urban Development Committee 11/13/2017 - FINAL Attendance Council President Ben Stuckart, Council Member Mumm, Council Member Karen Stratton, Council Member Laurie Kinnear, Council Member Amber Waldref, Council Member Mike Fagan, Council Member Breean Beggs, Gavin Cooley, Jonathan Mallahan, Andrew Worlock, Hannalee Allers, Nathen Calene, Anna Everano, Jacob Fraley, Jacqui Halvorson, Brian McClatchey, Adam McDaniel, Skyler Oberst, Teri Stripes, Ali Brast, Eldon Brown, Laura Williams Non-City Employees: Karl Otterstrom - STA Approval of Minutes: The approval of the meeting minutes for October was deferred until the December Urban Development Committee Meeting. Agenda Items: 1. Strategic Investments – Council President Stuckart Council President Stuckart briefed the Committee regarding this item. Please see attached briefing paper. 2. Skywalk Permitting Ordinance – Council President Stuckart Council President Stuckart briefed the Committee regarding this item. Please see attached briefing paper and ordinance. 3. Resolution Opposing the House of Representatives Tax Cuts & Jobs “Tax Reform” Bill – Council President Stuckart Council President Stuckart briefed the Committee regarding this item. Please see attached briefing paper and resolution. 4. Briefing on the Monroe Street Business Support Plan – Council Member Mumm Council Member Mumm briefed the Committee regarding this item. 5. Residential Parking Enforcement: discussion – Council Member Stratton Council Member Stratton briefed the Committee regarding this item. This was a discussion item only pertaining to certain regulations regarding parking vehicles on streets and the rules that apply. 6. A Rezone from Residential Single Family to Residential Single Family Compact for the Ivory Abbey near the Perry District – Ali Brast Ali Brast, Development Services Center, Briefed the Committee regarding this item.
    [Show full text]
  • Summer 2011 Vol
    MAGAZINE OF THE GERALD J. AND DOROTHY R. FRIEDMAN SCHOOL OF NUTRITION SCIENCE AND POLICY SUMMER 2011 VOL. 12 NO. 2 nutrition Power Play Going all out TO save muscle PLUS: GENES AND DIET n INNOVATIONS IN AFRICA n FEEDING YOUR PET 28093cvr.indd 1 5/17/11 1:08 PM nutrition VOLUME 12 NO. 2 SUMMER 2011 Editor Julie Flaherty Editorial Director Karen Bailey Design Director Margot Grisar Designer Betsy Hayes Contributing Writers Gail Bambrick, Herb Brody, Taylor McNeil, Jacqueline Mitchell, Danielle Nierenberg, Helene Ragovin, Mark Sullivan Contributing Editor Karen Kenny Editorial Advisors 13th Gershoff Eileen Kennedy, D.Sc., Dean Gerald J. and Dorothy R. Friedman symposium School of Nutrition Science and Policy Patrick Webb, Ph.D., Dean Academic Affairs The 2011 Gershoff SYmposIum EXPLored the question “Optimizing Health: Cindy Briggs Tobin, Senior Director Does Nutrition Have the Right Tools?” Development and Alumni Relations The panelists for the April 4 event were, Tufts Nutrition is a publication of the above, from left, Paul M. Coates, Ph.D., Gerald J. and Dorothy R. Friedman director of the Office of Dietary Supple- School of Nutrition Science and Policy at Tufts University for alumni, key university ments at the National Institutes of Health; personnel, students, faculty, staff and Ann Yelmokas McDermott, Ph.D., N02, others with an interest in the school. an associate professor of kinesiology The mission of the school is to provide an Katie Houk, N11, enjoys a laugh at the California Polytechnic State opportunity for talented and passionate after the symposium. University; Brian Wansink, Ph.D., a individuals to lead science, education and professor and director of the Food and public policy to improve nutrition and health.
    [Show full text]
  • Destin Life June 2021
    PRSRT STD ECRWSS - EDDM ocals U.S. POSTAGE PAID L Santa Rosa Beach, FL get it! PERMIT NO. #11 JUNE 2021 Postal Customer Local VOL. 3, NO. 11 DESTIN Protecting One of Our Community’s Greatest Assets: The Choctawhatchee Bay BY BRIAN L. UNDERWOOD, Breakfast | Lunch | Espresso CBEP EXECUTIVE DIRECTOR, 985 Highway 98, Destin AND LORI SMITH, PUBLISHER (850) 424 6777 | CafeDestin.com One of our area’s most beautiful, coveted and useful Newly Reopened! See coupon pg. 43. resources has been experienc- ing significant challenges— ones that affect water quality, natural systems and benefits Saving the provided by our own Choc- tawhatchee Bay. And, wheth- er you think about it or not, Sea Turtles this massive body of water is BY RITA L. SHERWOOD woven into our everyday lives Whether you’re a local or not, as we come and go…to work, one major issue with our beautiful to fish, to boat, to play, to re- beaches here on the Emerald Coast ceive goods, to experience is helping the sea turtles. If you’ve magnificent views, nature and been to the beach, I bet you’ve ei- wildlife, and the list goes on. ther seen an area roped off for a sea A defining characteris- PHOTOS BY CHELSEA CONLEY turtle’s nest, seen a sign to fill in any tic of the coastal reaches of holes on the beach, or maybe even the Choctawhatchee River will bring continuing chang- our region, the contributions encountered a volunteer asking you and Bay watershed has been es in land use and increasing from this natural environment to pick up your trash.
    [Show full text]
  • Appendix 1 Food and Nutrition Board, National Academy of Sciences-National Research Council Recommended Dietary Allowances, Revi
    Appendix 1 Food and Nutrition Board, National Academy of Sciences-National Research Council Recommended Dietary Allowances, a Revised 1989 Designed for the maintenance of good nutrition of practically all healthy people in the United States Fat-Soluble Vitamins Water-Soluble Vitamins Minerals Vita- Vila- Vita- Vi",- Vi",- Thia- Ribo­ Vi",­ Fo- Vila­ CaI- PIIos- Magne- Sele­ Weight" Height" Age (years) Protein min A min D min E min K min C min flavin Niacin min 8 6 lale min 8 12 cium phoros sium Iron Zinc Iodine nium Category or Condition (kg) (Ib) (em) (in) (g) (II RE)' (lIg)" (mg a-n)' (lIg) (mg) (mg) (mg) (mg NE)' (mg) ()1g) (lIg) (mg) (mg) (mg) (mg) (mg) (mg) ()1g) Infants O.O-U.5 6 13 6U 24 13 375 7.5 30 ~ M 0.3 25 0.3 400 300 40 6 40 10 0.5-1.0 9 20 71 28 14 375 10 4 10 35 M ~ 0.6 35 0.5 600 500 60 10 50 IS Children 1-3 13 29 9U 35 16 400 (() 6 15 40 ~ U 9 1.0 50 0.7 800 800 80 10 10 70 20 4-6 20 44 112 44 24 sao \0 7 20 45 09 1.1 12 1.1 75 1.0 800 800 120 10 10 90 20 7-10 28 62 132 52 28 700 10 30 45 I~ 12 13 1.4 100 1.4 800 800 170 10 10 120 30 Males 11-14 45 99 157 62 4S 1000 10 10 45 SO 13 1.5 17 1.7 ISO 2.0 1200 1200 270 12 15 150 40 15-18 66 145 176 69 59 1000 \0 (() 65 60 1.5 1M 20 2.0 200 2.U 1200 1200 400 12 IS 150 50 19-24 72 160 177 70 58 1000 10 10 70 60 1.5 I~ 19 2.0 200 2.0 1200 1200 350 10 IS 150 70 25-50 79 174 176 70 63 1000 5 10 80 60 1.5 I~ 19 2.0 200 2.0 800 800 350 10 IS 150 70 ~ 51+ 77 170 173 68 63 1000 10 80 60 12 IA 15 2.0 200 2.0 800 800 350 10 IS 150 70 Females 11-14 46 101 IS7 62 46 800 10 45 50 1.1 1.3
    [Show full text]
  • Los Pasos Para Lograr La Paz Son
    CLASSIC COMMERCIALS OF THE FIFTIES AND SIXTIES CLASSIC TV COMMERCIALS OF THE FIFTIES & SIXTIES Vol. 21 Including Betty Crocker Rice with Valencia Sauce, Volkswagen in the snow, Goodyear, Van Heusen Suits, Aunt Jemima, Great Western Savings, Country Club Malt Liquor, Frosted Flakes with Adam West, Cheerios, Chrysler, Mennen High Sierra Concentrate, Ever Sweet Orange Juice... Dupont Anti-Icer, Century Corning Wear (famous bull in a china shop scene), Loading a Kodak Insta-Matic while sky diving, Quilted Kaiser Foil (sponge test), Milkbone flavor snack, Allerest Time Capsule, American Library Association, Series of Ford spots with Bill McCutcheon and McLean Stevenson... Coke by the beach, Jamaica Tourism, BOAC, Dodge with old lady racing car, Cracker Jacks, 1964 Chevy (Mt. Eiger), Series of Buster Keaton spots with Speedy Alka Seltzer, Fly the Friendly Skies with United, Easter, Speak Easy, Zales Jewelry Store, Whirlpool Salesman, Toni Hair Coloring, Kodak Insta-Matic yesterday... Ban Roll-On, Excedrin Headache #1,040 with Charles Nelson Reilly, Paul Ford for Chevy trucks, Kelloggs Corn Flakes, Hertz, Sun Sweet Pitted Prunes, Alka Seltzer with Gene Wilder, Luden's Cough Drops, CBS News, Gulf Bug Spray, Hertz Survival Manual, Diet Pepsi, Chemical New York on the spot loan, State Farm Insurance, Bold Detergent and more of course. CLASSIC TV COMMERCIALS OF THE FIFTIES & SIXTIES Vol. 22 Gas Ranger, $1.98 Parker Touch Pen II, Volkswagen, PG & E new clothes dryer, Goodyear, Union Carbide, Pizza Roll, 1956 Westinghouse dishwasher, Spud Cigarettes, Sunset repair and appliance stores, USS Glacier visits the North Pole with the help of Westinghouse, Westinghouse motors, Alka-Seltzer, Speedy Alka-Seltzer, Colgate, Halo, Robin Hood Wildroot, Dragon Wildroot, Bill Beard, Charlie and Gilda for Wildroot..
    [Show full text]
  • Supply Chain Management
    Table of Contents Introduction......................................................................................................................... Pepsi Co History.................................................................................................................. PepsiCo’s Mission............................................................................................................ Competitive and Supply Chain Strategies....................................................................... ......................................................................................................................... PepsiCo’s Supply Chain Management.................................................................................. Difficulties without Just-in-Time ..................................................................................... Improvement with using Just-In-Time (JIT)....................................................................... I2 Transportation ............................................................................................................ Implementation............................................................................................................... I2 Supply Chain Visibility................................................................................................. E-solution by Hewlett Packard (HP) .................................................................................... Pepsi Bottling.....................................................................................................................
    [Show full text]
  • Appendix Unilever Brands
    The Diffusion and Distribution of New Consumer Packaged Foods in Emerging Markets and what it Means for Globalized versus Regional Customized Products - http://globalfoodforums.com/new-food-products-emerging- markets/ - Composed May 2005 APPENDIX I: SELECTED FOOD BRANDS (and Sub-brands) Sample of Unilever Food Brands Source: http://www.unilever.com/brands/food/ Retrieved 2/7/05 Global Food Brand Families Becel, Flora Hellmann's, Amora, Calvé, Wish-Bone Lipton Bertolli Iglo, Birds Eye, Findus Slim-Fast Blue Band, Rama, Country Crock, Doriana Knorr Unilever Foodsolutions Heart Sample of Nestles Food Brands http://www.nestle.com/Our_Brands/Our+Brands.htm and http://www.nestle.co.uk/about/brands/ - Retrieved 2/7/05 Baby Foods: Alete, Beba, Nestle Dairy Products: Nido, Nespray, La Lechera and Carnation, Gloria, Coffee-Mate, Carnation Evaporated Milk, Tip Top, Simply Double, Fussells Breakfast Cereals: Nesquik Cereal, Clusters, Fruitful, Golden Nuggets, Shreddies, Golden Grahams, Cinnamon Grahams, Frosted Shreddies, Fitnesse and Fruit, Shredded Wheat, Cheerios, Force Flake, Cookie Crisp, Fitnesse Notes: Some brands in a joint venture – Cereal Worldwide Partnership, with General Mills Ice Cream: Maxibon, Extreme Chocolate & Confectionery: Crunch, Smarties, KitKat, Caramac, Yorkie, Golden Cup, Rolo, Aero, Walnut Whip, Drifter, Smarties, Milkybar, Toffee Crisp, Willy Wonka's Xploder, Crunch, Maverick, Lion Bar, Munchies Prepared Foods, Soups: Maggi, Buitoni, Stouffer's, Build Up Nutrition Beverages: Nesquik, Milo, Nescau, Nestea, Nescafé, Nestlé's
    [Show full text]
  • View and Expert Focus Group 25
    i WHAT DID YOU DO TO MY BRAND? THE MODERATING EFFECT OF BRAND NOSTALGIA ON CONSUMER RESPONSES TO CHANGED BRANDS A dissertation submitted to the Kent State University College of Business in partial fulfillment of the requirements for the degree of Doctor of Philosophy By Alison B. Shields April 2012 ii iii Abstract Marketers often make changes to brands to make the brand seem current or exciting. Some updates are successful while others are spectacular failures. This dissertation establishes a connection between consumer acceptance or rejection of updated brands and the consumer’s reported brand nostalgia. In this dissertation, I refine the current marketing definitions of nostalgia to develop a more specific construct of brand nostalgia, develop a scale to measure the construct of brand nostalgia, examine the differences between schemas for nostalgic brands and non-nostalgic brands, and show that consumers’ affective and attitudinal responses to changes in a brand are moderated by brand nostalgia. Nostalgia has been defined as “a positively toned evocation of a lived past” (Davis 1979), and “a fondness for possessions and activities associated with days of yore” (Holbrook 1993). Consumers have been observed to engage in nostalgic behaviors, from re-watching favorite old movies (Holbrook, 1993) to reminiscing about favorite cars from their youth (Brown, Kozinets and Sherry 2003) to consuming specific foods as a way to reconnect with the past (Loveland, Smeesters and Mandel, 2010). Consumers have also reported nostalgic feelings for particular brands or items (Holbrook and Schindler 2003). When individuals recall nostalgic memories, they recall affect and brand information stored in their schema for the target brand (Collins and Loftus 1975).
    [Show full text]
  • Iron-Content
    USDA National Nutrient Database for Standard ReferenceRelease 27 Nutrients: Iron, Fe (mg) Food Subset: All Foods Ordered by: Nutrient Content Measured by: Household Report Run at: December 22, 2014 11:14 EST Iron, Fe(mg) NDB_No Description Weight(g) Measure Per Measure 13334 Beef, variety meats and by-products, spleen, cooked, braised 85.0 3.0 oz 33.46 17215 Lamb, variety meats and by-products, spleen, cooked, braised 85.0 3.0 oz 32.87 35009 Whale, beluga, meat, dried (Alaska Native) 45.0 1.0 strip 32.56 11667 Seaweed, spirulina, dried 112.0 1.0 cup 31.92 16108 Soybeans, mature seeds, raw 186.0 1.0 cup 29.20 05150 Goose, liver, raw 94.0 1.0 liver 28.70 16135 Winged beans, mature seeds, raw 182.0 1.0 cup 24.46 20060 Rice bran, crude 118.0 1.0 cup 21.88 16078 Mothbeans, mature seeds, raw 196.0 1.0 cup 21.27 21255 BURGER KING, DOUBLE WHOPPER, with cheese 399.0 1.0 item 21.15 16049 Beans, white, mature seeds, raw 202.0 1.0 cup 21.09 12023 Seeds, sesame seeds, whole, dried 144.0 1.0 cup 20.95 14649 Hibiscus tea 237.0 8.0 fl oz 20.48 08451 Cereals, QUAKER, Quick Oats with Iron, Dry 40.0 0.5 cup 19.78 08504 Cereals ready-to-eat, RALSTON Enriched Wheat Bran flakes 29.0 1.0 serving (NLEA serving size = 0.75 cup) 19.62 10118 Pork, fresh, variety meats and by-products, spleen, cooked, braised 85.0 3.0 oz 18.90 36622 Restaurant, Chinese, sweet and sour pork 609.0 1.0 order 18.70 08247 Cereals ready-to-eat, GENERAL MILLS, TOTAL Raisin Bran 53.0 1.0 cup (1 NLEA serving) 18.02 08028 Cereals ready-to-eat, KELLOGG, KELLOGG'S ALL-BRAN COMPLETE Wheat Flakes
    [Show full text]