Introduction: Propaganda and Political Marketing
Notes Introduction: Propaganda and Political Marketing 2 Stanley Kelley, Professional Public Relations and Political Power (1956) p. 210. 2 Hugo Young and Anne Sloman, The Thatcher Phenomenon (1986) p. 94. 3 Ibid., pp. 94-5. 4 See especially New Statesman's election edition, 10 June 1983. 5 For an account of the programme, see The Listmer, 16 June 1983. 6 Wendy Webster, Not A Man To Matcll Her (1990). 7 Philip Kleinman, The Saatchi & Saatchi Story (1987) p. 32. 8 Campaign, 30 November 1990. 9 Martin Harrop, 'Political Marketing', in ParliamentaryAffairs,July 1990, 43(3). 10 Interview with Peter Mandelson at the Labour Party conference, Black- pool, October 1986. 11 'Party Presence', in Marxism Today, October 1989. 12 Harrop, op. cit. 13 The £11 million figure is quoted in Eric Clark, The Want Makers (1988) p. 312. For a full account of the GLC campaign and its success in shifting public opinion, see Robert Waller, Moulding Political Opinion (1988). 14 Obse1ver, 24 December 1989. 15 Richard Rose, Influencing Voters (1967) p. 13. 16 See Michael Cockerell, Live from Number 10, pp. 280-1. 17 Quoted in HJ. Hanham, Ekctions and Party Management: Politics in the Time of Disraeli and Gladstone ( 1978) p. 202. 18 Serge Chakotin, The Rape of the Masses: The Psychology of Totalitarian Propaganda (1939) pp. 131-3. 19 Ibid., p. 171. 20 Ibid. 21 See Max Atkinson, Our Masters' Voices (1988) pp. 13-14. 22 Quoted in Michael Thomas, The Economist Guide to Marketing (1986). 23 Michael J. Baker, 'One More Time- What is Marketing?', in Michael J.
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