Fleet Leasing and Management in North America Download The
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Fleet leasing & management in North America Key enabler for the future of mobility
Fleet leasing & management in North America | Key enabler for the future of mobility
Preface 05 Fleet market environment 06 Key players in the fleet management market 16 Select M&A activities of market leaders 20 Business model analysis 26 Future of Mobility and implications for fleet management 40 Conclusion 54 car share
04 Fleet leasing & management in North America | Key enabler for the future of mobility
The future of mobility may be spelled “fleet”
The way people and goods move about is Fleet managers can position themselves outsource the management of their vehicle in the midst of a dramatic transformation. to contend for this valuable position, but fleets to external providers who can lever- Powered by converging social and techno- they are likely to face stiff competition from age economies of scale. logical trends, the extended automotive ride-hailing providers, telematics providers, industry is being reshaped into a new and tech giants. These fleet management companies (FMCs) mobility ecosystem. The scope and timing In addition, OEMs and their Captives enter provide financing and driver and vehicle-re- of the transition remain uncertain, but it this business to keep control of the vehi- lated services to their customers. Typically, seems increasingly likely that tomorrow’s cles, customers, and the data generated FMCs have either a dealership or rental mobility landscape will be shaped by the by these. background. widespread use of shared, autonomous vehicles, especially in urban areas. Today, North American companies and We hope you enjoy this outline on the government entities rely heavily on their current market environment for fleet man- This creates both tremendous opportu- corporate vehicle fleets. One of the most agers and the strategic relevance of fleet nities and challenges for fleet managers obvious ones is the sheer land mass of the management in the future of mobility and a in North America* and beyond. Fleet northern part of the American continent, world of shared and autonomous fleets. operators will likely be called upon to de- which results in more than one million cars ploy a range of vehicles matched to users’ being sold to corporate clients annually. Sebastian Pfeifle preferences, to deploy their upkeep and Partner | Strategy & Operations storage, and to leverage enhanced smart Contrary to Europe’s strong user-chooser routing capabilities that match supply and market (see Deloitte’s previous study on Christopher Ley demand effectively. Doing so successfully the European fleet leasing and manage- Senior Manager | Strategy & Operations requires today’s core capabilities around ment market), the corporate fleet segment multi-brand procurement, financing and in North America is predominantly driven Florian Tauschek full-service leasing, as well as holistic con- by functional vehicle fleets. While entitle- Senior Consultant | Strategy & Operations tract and service provider management on ment to a company car is a common part behalf of the client. of compensation schemes in Europe, North Philipp Enderle Further, it also demands the ability to American employees tend to be given Consultant | Strategy & Operations execute vehicle tracking to enable real-time access to a company vehicle only if they monitoring of the fleet and the ability to set need it to get their job done. As a result, up, schedule, and allocate vehicles through- the overall cost of these fleets can account out the service area. for a significant part of corporate costs. De- pending on the industry, these can amount For those fleet managers with foresight and to nearly 20 percent of total operating cost. ambition, a further opportunity awaits in the future of mobility. Mobility advisors will Therefore, a key focus area for fleet man- seamlessly connect consumers with shared agement in North America is on operation- self-driving vehicles, as well as any other al effectiveness and reducing the overall transport modes desires, thereby providing cost of these corporate fleets. To achieve mobility-as-a-service (MaaS) on demand. these goals, more and more companies
* This study focuses on the markets in the United States and Canada 05 Fleet market environment
The North American fleet market is dominated by functional vehicles. Fleet vehicles are key enablers for employees to fulfil business tasks on behalf of the company.
06 Fleet leasing & management in North America | Key enabler for the future of mobility
07 The North American market for new Growth in the fleet market has mirrored vehicles is characterized by two major that of the total North American vehicle customer segments: private and corporate market for the past eight years and is customers (including registrations for projected to grow at a compound annual governments). In 2016, about 20 percent growth rate of 3.5 percent until 2020. of new light vehicle sales (see Figure 3) were registered to corporates. The average Historically, companies owned their com- fleet vehicle portfolio has a high focus on pany vehicles and managed their fleets pickups and SUVs. in-house. In recent years, more companies have shifted their fleet strategies towards Compared to Europe, where 59 percent financing and leasing rather than purchas- of registrations are aligned to corporate ing vehicles to reduce their working capital. customers, the corporate channel in North America is relatively small with 18 percent or 3.6 million vehicles (see Figure 1).
Out of those, about two thirds of new vehicles are registered to the rental car channel, leaving 1.3 million vehicles in the fleet market, including company and gov- ernment fleets.
Fig. 1 – New light vehicle registrations 2016 for North America (USA & Canada) and Europe (EU16) in millions