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Corporate Headquarters Form 10-K and Other Reports General Electric Company The financial information in this report, in the opinion of manage- 3135 Easton Turnpike ment, substantially conforms with information required in the “10-K GE Values All of us…always with unyielding integrity… Fairfield, CT 06431 Report” to be submitted to the Securities and Exchange Commission (203) 373-2211 (SEC) by the end of March 2001. However, the 10-K Report also contains certain supplemental information and it can be viewed, ▪ Are passionately focused on driving ▪ Create a clear, simple, customer- Annual Meeting without exhibits, on the Internet at www.ge.com/investor/sec.htm. customer success centered vision…and continually General Electric Company’s 2001 Annual Meeting of Share Owners Copies also are available, without charge, from GE Corporate will be held on Wednesday, April 25, at the Atlanta Civic Center in renew and refresh its execution Investor Communications, 3135 Easton Turnpike, Fairfield, CT 06431. ▪ Live Six Sigma Quality…ensure that the Atlanta, Georgia. GE Capital Services and GE Capital Corporation file Form customer is always its first beneficiary… ▪ Create an environment of “stretch,” Share Owner Services 10-K Reports with the SEC, and these can also be viewed at and use it to accelerate growth excitement, informality and trust… To transfer securities, write to GE Share Owner Services, www.ge.com/investor/sec.htm. reward improvements …and c/o The Bank of New York, P.O. Box 11002, New York, NY Information on the GE Fund, GE’s philanthropic foundation, can ▪ Insist on excellence and are intolerant celebrate results 10286-1002. be viewed at www.ge.com/community/fund.html. of bureaucracy For share owner inquiries, including enrollment information Internet Address Information ▪ Demonstrate…always with infectious and a prospectus for the Direct Purchase and Reinvestment Plan, ▪ Act in a boundaryless fashion…always Visit us online at www.ge.com for more information about GE and enthusiasm for the customer…the “GE Stock Direct,”write to GE Share Owner Services, c/o The search for and apply the best ideas Bank of New York, P.O. Box 11402, New York, NY 10286-1402; or its products and services. “4-E’s” of GE leadership: the personal The 2000 GE Annual Report is available online at regardless of their source call (800) 786-2543 (800-STOCK-GE) or (908) 769-9619; or send an Energy to welcome and deal with the e-mail to [email protected]. www.ge.com/annual00. For detailed news and information ▪ Prize global intellectual capital and the speed of change…the ability to create For Internet access to general share owner information and regarding our key business initiatives, including Globalization, Services, Six Sigma and e-Business, please visit our Press Room people that provide it …build diverse an atmosphere that Energizes others… certain forms, including transfer instructions or stock power, visit the Web site at www.stockbny.com/ge. online at www.ge.com/news. teams to maximize it the Edge to make difficult decisions… Product Information and the ability to consistently Execute Stock Exchange Information ▪ See change for the growth opportunities In the United States, GE common stock is listed on the New York For information about GE consumer products and services, call it brings…e.g., “e-Business” Stock Exchange (its principal market) and the Boston Stock the GE Answer Center service at (800) 626-2000 or (502) 423-7710. Exchange. It also is listed on certain non-U.S. exchanges, You may also visit us at www.geappliances.com. For information including The Stock Exchange, London. about the varied financial products and services offered by GE Capital, call (800) 243-2222 or (203) 357-3301. You may also visit Trading and Dividend Information us at www.gecapital.com.
Common Stock Market Price Dividends Cassette Recordings Financial General Electric Company and consolidated affiliates (In dollars) High Low declared For an audiocassette version of this report, write to Target Mail, Highlights 2000 705 Corporations Park, Scotia, NY 12302; or call (518) 385-1075; or Fourth quarter $ 59.94 $ 47.19 $ .16 send an e-mail to [email protected]. 2 (Dollar amounts in millions; per-share amounts in dollars) 2000 1999 1998 Third quarter 60.50 49.50 .13 ⁄3 Second quarter 55.98 47.69 .132⁄3 Corporate Ombudsperson Revenues $129,853 $111,630 $100,469 First quarter 54.96 41.67 .132⁄3 To report concerns related to compliance with the law, GE Net earnings 12,735 10,717 9,296 policies or government contracting requirements, contact the 1999 Dividends declared 5,647 4,786 4,081 GE Corporate Ombudsperson, P.O. Box 911, Fairfield, CT 06430. Fourth quarter $ 53.17 $ 38.21 $ .132⁄3 Per share Telephone: (800) 227-5003 or (203) 373-2603. Third quarter 40.83 34.19 .112⁄3 Net earnings 1.27 1.07 0.93 2 Second quarter 39.15 33.27 .11 ⁄3 ©2001 General Electric Company Printed in U.S.A. 2 2 Dividends declared 0.57 0.48 ⁄3 0.41 ⁄3 First quarter 38.06 31.42 .112⁄3 GE ongoing operating margin rate (a) 18.9% 17.8% 16.7% Note: Unless otherwise indicated by the context, the terms “GE,” “General Electric” The per-share amounts and share data have been adjusted and “Company” are used on the basis of consolidation described on page 56. GE and Per-share amounts have been adjusted to reflect the 3-for-1 stock split effective on April 27, 2000. to reflect the 3-for-1 stock split effective on April 27, 2000. e are registered trademarks of General Electric Company; NBC and are regis- tered trademarks of National Broadcasting Company, Inc.; MSNBC is a trademark of (a) “Ongoing operating margin” here and elsewhere in this report excludes unusual charges in 2000 and 1999. As of December 31, 2000, there were about 616,000 share MSNBC Cable, L.L.C.; ®, ™ and æ indicate registered and unregistered trade and owner accounts of record. service marks, respectively.
Caution Concerning Forward-Looking Statements: This document includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market and regulatory factors. More detailed information about This entire Annual Report is printed on recycled paper. those factors is contained in GE’s filings with the Securities and Exchange Commission. 77 To Our Customers, Share Owners and Employees
2000 was a memorable year for GE: ▪ Revenues rose 16% to $129.9 billion—a record.
▪ Net income rose 19% to a record $12.7 billion, with It was a year of record-breaking business 15 of GE’s top 20 businesses posting double-digit earnings increases. performance; a year that saw the proposal ▪ Earnings per share increased 19%. to acquire and integrate the businesses ▪ Cash generated from our operations was a record $15.4 billion—up 31%, or $3.6 billion from 1999. of Honeywell; and a year that began the ▪ Ongoing operating margin—a key metric of business transition to a new leadership team. performance—rose to nearly 19%—this from a Company that struggled for 111 years to reach 10%.
▪ The Company made over 100 acquisitions for the fourth consecutive year and moved quickly to acquire Honeywell, whose businesses are a perfect complementary fit with our Aircraft Engines, Industrial Systems and Plastics businesses. Honeywell share owners approved the merger in January, and GE and Honeywell are working with regulatory agencies to close the transaction as early as possible in 2001. We expect the acquired Honeywell businesses to give us double-digit earnings- per-share accretion and, within two years, add one to two percentage points to GE’s bottom-line growth rate.
▪ In 2000, GE continued its share repurchase program, raised the dividend 17% and split the stock 3 for 1.
▪ Our stock price was down 7% but outperformed the S&P 500, which was down 10%. This is not the kind of “outperformance” we’ve been proud to report in past years— particularly after posting the best operating results in the history of the Company. Still, share owners who have held our stock for five years, including 2000, have been rewarded with an average 34% total annual return on their investment. Those who have held it for a decade, 29%; two decades, a 23% total annual return.
▪ Substantial progress was made in 2000 in further diversifying GE’s leadership. 26% of the Company’s top 3,900 executives are now women and minorities, and over $30 billion of our 2000 revenues were generated by business operations led by female and minority operating managers.
▪ GE continued to be the world’s most honored company—awarded for the fourth straight year Fortune’s “Most Admired Company in America,” as well as, for the third time, “The World’s Most Respected Company,” by the Financial Times.
1 We write this in a year of transition to a new team, pany will generate over $1.5 billion in operating margin and we would like to use this occasion to reflect on what improvements in 2001. GE is today: why it works, the values and beliefs it is built The initiatives are playing a critical role in changing upon and how they will serve to take us to the even better GE, but the most significant change in GE has been its days that we know lie ahead for our Company. transformation into a Learning Company. Our true First, and most importantly, GE is a growth company, “core competency” today is not manufacturing or ser- creating, in 2000 alone, the equivalent of an $18 billion, multi- vices, but the global recruiting and nurturing of the world’s business “company” with earnings of $2 billion. In 2000 best people and the cultivation in them of an insatiable the Company not only posted its highest revenues ever, desire to learn, to stretch and to do things better every but grew them at one of the highest rates in its history. day. By finding, challenging and rewarding these people, Second, through the rigorous pursuit of four big by freeing them from bureaucracy, by giving them all the Company-wide initiatives—Globalization, Services, resources they need—and by simply getting out of their Six Sigma Quality and Digitization—we’ve changed way—we have seen them make us better and better not only where we work and what we sell, but how we every year. work, think and touch our customers. We have a Company more agile than others a fraction Globalization has transformed a heavily U.S.- of our size, a high-spirited company where people are based Company to one whose revenues are now 40% free to dream and encouraged to act and to take risks. non-U.S. Even more importantly, it has changed us into In a culture where people act this way, every day, “big” a Company that searches the world, not just to sell or will never mean slow. to source, but to find intellectual capital: the world’s This is all about people—“soft stuff.” But values best talent and greatest ideas. and behaviors are what produce those performance A Services focus has changed GE from a Company numbers, and they are the bedrock upon which we will that in 1980 derived 85% of its revenues from the sale of build our future. products to one that today is based 70% on the sale of The rest of our letter will describe these abiding services. This extends our market potential and our ability values and beliefs because they are at the heart and to bring value to our customers. soul of everything we do, what we stand for, what we Six Sigma has turned the Company’s focus from stand on and, most important, where we are going. inside to outside, changed the way we think and train our future leaders and moved us toward becoming a Integrity truly customer-focused organization. It’s the first and most important of our values. Integrity As we said in our 1999 letter, Digitization is trans- means always abiding by the law, both the letter and forming everything we do, energizing every corner of the spirit. But it’s not just about laws; it is at the core the Company and making us faster, leaner and smarter of every relationship we have. even as we become bigger. In 2000, these words began Inside the Company, integrity establishes the trust that is to turn into numbers, as we sold over $7 billion of goods so critical to the human relationships that make our values and services over the net and conducted over $6 billion work. With that trust, employees can take risks and believe in online auctions. Digitization efforts across the Com- us when we say a “miss” doesn’t mean career damage.
2 Chairman and Chief Executive Officer John F. Welch, Jr. (seated, right), President and Chairman-Elect Jeffrey R. Immelt (seated, left), and Vice Chairmen and Executive Officers Dennis D. Dammerman (standing, right) and Robert C. Wright (standing, left) form GE’s Corporate Executive Office.
We write this in a year of transition to a new team, and we would like to use this occasion to reflect on what GE is today: why it works, the values and beliefs it is built upon and how they will serve to take us to the even better days that we know lie ahead for our Company.
3 GE…a learning Company. Our true “core competency” today is not manufacturing or services, but the global recruiting and nurturing of the world’s best people and the cultivation in them of an insatiable desire to learn, to stretch and to do things better every day.
With trust, employees can set stretch performance goals With span, the measurement is based on the day the and can believe us when we promise that falling short is not customer wants the product. When the order is taken, that a punishable offense. Integrity and trust are at the heart of date becomes known to everyone, from the first person in the informality we cherish. There are no witnesses needed the process receiving the castings, circuit boards or any to conversations, nor the need to “put it in writing.” None of other components from the supplier, all the way through to that—our word is enough. the service reps who stand next to the customer as the In our external dealings, with our unions and govern- product is started up for the first time. Every single delivery ments, we are free to represent our positions vigorously, in to every single customer is measured and in the line of sight a constructive fashion, to agree or disagree on the issues, of everyone; and everyone in the process knows he or she knowing that our integrity itself is never an issue. is affecting the business-wide measurement of span with A period of transition is a period of change, and some of every action taken. our values will be modified to adapt to what the future brings. The object is to squeeze the two sides of the delivery One will not: our commitment to integrity, which, beyond span, days early and days late, ever closer to the center: the doing everything right, means always doing the right thing. exact day the customer desired. Plastics has reduced its Relishing Change span from 50 days to 5; Aircraft Engines from 80 days to 5; Mortgage Insurance took it from 54 days to 1. We’ve long believed that when the rate of change inside an GE completed more than 2000 Six Sigma projects “at institution becomes slower than the rate of change outside, the customer, for the customer,” last year. Here we took GE the end is in sight. The only question is when. resources and applied them to our customers’ biggest needs, Learning to love change is an unnatural act in any cen- using Six Sigma as a foundation. The focus has been totally tury-old institution, but today we have a Company that does inside our customer operations. The wins have been signifi- just that: sees change always as a source of excitement, cant: improving locomotive reliability, reducing medical CT always as opportunity, rather than as threat or crisis. We’re scan wait times and improving airline operations. It’s not no better prophets than anyone else, and we have difficulty that we know all the answers but we’re totally committed to predicting the exact course of change. But we don’t have finding them; and committed to externalizing all of our initia- to predict it. What we have to do is simply jump all over it! tives for the benefit of the customer. Over the long term, we Our moves in Europe, Mexico, Japan and the rest of Asia believe this will differentiate GE in the eyes of the customer. during the ‘90s were risky, richly-rewarded big swings at fast-breaking change, as was our leap into digitization, and Using Size more recently our decision to acquire Honeywell. We strive One of the biggest mistakes large institutions can make is every day to always have everyone in the organization see indulging the compulsion to “manage” their size. They become change as a thrilling, energizing phenomenon, relished by impressed with how big they are and at the same time ner- all, because it is the oxygen of our growth. vous about the need to control their size, to get their arms The Customer around it. This often leads to more layers, structure and bureaucracy—and eventually stifled and frustrated people. Bureaucracies love to focus inward. It’s not that they dislike We see size differently. We understand its inherent limi- customers; they just don’t find them as interesting as them- tations—on speed and on clarity of communications, among selves. Today we have a Company doing its very best to fix other things—and we fight every day to create the quickness its face on customers by focusing Six Sigma on their needs. and spirit of a small company. But we appreciate the one huge Key to this focus is a concept called “span,” which is a advantage size offers: the ability to take big swings, big measurement of operational reliability for meeting a customer risks, and to live outside the technology envelope, to live in request. It is the time window around the Customer Requested the future. Size allows us to invest hundreds of millions of Delivery Date in which delivery will happen. High span shows dollars in an enormously ambitious program like the GE90, poor capability to hit a specific date; low span reflects great the world’s highest-thrust jet engine, and the “H” turbine, capability; and zero span is always the objective.
4 …our size—far from inhibiting innovation, the conventional stereotype—actually allows us to take more and bigger swings. We don’t connect with every one, but the point is, our size allows us to miss a few—without missing a beat.
the world’s highest-efficiency turbine generator. Size allows Self-confidence in turn allows one to communicate us to introduce at least one new product in every segment, simply and clearly—without the business jargon, busy every year, in medical diagnostics, or to spend hundreds of charts, convoluted memos and incomprehensible presenta- millions on new plastics capacity, or to continue to invest in tions that insecure leaders use to mask their self-doubt. a business during a down cycle, or to make over 100 acquisi- Leaders who lack self-confidence use their intelligence tions a year, year after year. to make things more complex. Self-confident people use Our size allows us to do this knowing that we don’t have it to make things simpler. to be perfect, that we can take more risks, knowing that not Simplicity clarifies communications and enhances the all will succeed. That’s because our size—far from inhibit- chance that everyone in the organization gets the same ing innovation, the conventional stereotype—actually allows message. Those clear, simple messages energize people us to take more and bigger swings. We don’t connect with and inspire them to action; thus simplicity leads to speed, every one, but the point is, our size allows us to miss a few— one of the key drivers of business success. without missing a beat. Leadership Annihilating Bureaucracy It’s about the four “E’s” we’ve been using for years as a We cultivate the hatred of bureaucracy in our Company screen to pick our leaders. “Energy”: to cope with the and never for a moment hesitate to use that awful word frenetic pace of change. “Energize”: the ability to excite, “hate.” Bureaucrats must be ridiculed and removed. They to galvanize the organization and inspire it to action. multiply in organizational layers and behind functional “Edge”: the self-confidence to make the tough calls, walls—which means that every day must be a battle to with “yeses” and “noes”—and very few “maybes.” And demolish this structure and keep the organization open, “Execute”: the ancient GE tradition of always delivering, ventilated and free. Even if bureaucracy is largely extermi- never disappointing. nated, as it has been at GE, people need to be vigilant— And it’s about the four “types” that represent the way we even paranoid—because the allure of bureaucracy is part evaluate and deal with our existing leaders. Type I: shares our of human nature and hard to resist, and it can return in the values; makes the numbers—sky’s the limit! Type II: doesn’t blink of an eye. Bureaucracy frustrates people, distorts share the values; doesn’t make the numbers—gone. Type III: their priorities, limits their dreams and turns the face of shares the values; misses the numbers—typically, another the entire enterprise inward. chance, or two. In a digitized world, the internal workings of companies None of these three are tough calls, but Type IV is the will be exposed to the world, and bureaucracies will be toughest call of all: the manager who doesn’t share the seen by all for what they are: slow, self-absorbed, customer values, but delivers the numbers; the “go-to” manager, insensitive—even silly. the hammer, who delivers the bacon but does it on the Self-Confidence, Simplicity and Speed backs of people, often “kissing up and kicking down” during the process. This type is the toughest to part with because One leads to the other. Self-confidence is the indispensable organizations always want to deliver—it’s in the blood— leadership characteristic. It can come from early family life, and to let someone go who gets the job done is yet another from sports, from school success, or it can be acquired unnatural act. But we have to remove these Type IVs through opportunities to lead, to take business risks, to be because they have the power, by themselves, to destroy challenged and to win. It is the obligation of every leader the open, informal, trust-based culture we need to win to give everyone the business challenges that provide today and tomorrow. opportunities to develop personal self-confidence. We see, We made our leap forward when we began removing our day after day, people’s lives—and not just their business Type IV managers and making it clear to the entire Company lives—utterly transformed by the self-confidence born of why they were asked to leave—not for the usual “personal meeting big challenges.
5 In a digitized world, the internal workings of companies will be exposed to the world, and bureaucracies will be seen by all for what they are: slow, self-absorbed, customer insensitive—even silly.
reasons” or “to pursue other opportunities,” but for not shar- bets its future on its people must remove that lower 10%, and ing our values. Until an organization develops the courage to keep removing it every year—always raising the bar of do this, people will never have full confidence that these soft performance and increasing the quality of its leadership. values are truly real. There are undoubtedly a few Type IVs Not removing that bottom 10% early in their careers remaining, and they must be found. They must leave the is not only a management failure, but false kindness as Company, because their behavior weakens the trust that well—a form of cruelty—because inevitably a new leader more than 300,000 people have in its leadership. will come into a business and take out that bottom 10% Training right away, leaving them—sometimes midway through a career—stranded and having to start over somewhere We’ve always had great advanced management training else. Removing marginal performers early in their careers programs at GE. We also have terrific early-career programs is doing the right thing for them; leaving them in place to in financial management, engineering, manufacturing, the settle into a career that will inevitably be terminated is not. audit staff and others. However, because of our diversity GE leaders must not only understand the necessity to we’ve never had a truly early-career generic program that encourage, inspire and reward that top 20%, and be sure would develop leaders for all our functions. All of our big, that the high-performance 70% is always energized to Company-wide initiatives have led us down serendipitous improve and move upward; they must develop the determi- paths, and Six Sigma has proved no exception. It has, in nation to change out, always humanely, that bottom 10%, addition to its other benefits, now become the language of and do it every year. That is how real meritocracies are leadership. It is a reasonable guess that the next CEO of this created and thrive. Company, decades down the road, is probably a Six Sigma Black Belt or Master Black Belt somewhere in GE right now, Informality or on the verge of being offered—as all our early-career Informality is not generally seen as a particularly important (3-5 years) top 20% performers will be—a two-to-three- cultural characteristic in most large institutions, but it is in year Black Belt assignment. The generic nature of a Black ours. Informality is more than just being a first-name com- Belt assignment, in addition to its rigorous process discipline pany; it’s not just an absence of managers parading around and relentless customer focus, makes Six Sigma the perfect the factory floor in suits, or of reserved parking spaces or training for growing 21st century GE leadership. other trappings of rank and status. It’s deeper than that. People At GE it’s an atmosphere in which anyone can deliver a view, an idea, to anyone else, and it will be listened to and valued, Our technology, our great businesses, our reach and our regardless of the seniority of any party involved. Leaders resources aren’t enough to make us the global best unless today must be equally comfortable making a sales call or sit- we always have the best people—people who are always ting in a boardroom—informality is an operating philosophy stretching to become better. This requires rigorous discipline as well as a cultural characteristic. in evaluating, and total candor in dealing with, everyone in One of GE’s long-standing management tenets has been the organization. the belief that businesses must be, or become, number one In every evaluation and reward system, we break our or number two in their marketplaces. We managed by that population down into three categories: the top 20%, the tenet for years, and enjoyed the business success that came, high-performance middle 70% and the bottom 10%. over time, from implementing it. But, once again, insidious The top 20% must be loved, nurtured and rewarded in bureaucracy crept into the definition of number one or num- the soul and wallet because they are the ones who make ber two and began to lead management teams to define their magic happen. Losing one of these people must be held markets more and more narrowly to assure that their busi- up as a leadership sin—a real failing. ness would fit the one-or-two share definition. The top 20% and middle 70% are not permanent labels. It took a mid-level Company management training class People move between them all the time. However, the bottom reporting out to us in the spring of 1995 to point out, without 10%, in our experience, tend to remain there. A Company that
6 That’s the value of the informal culture of GE—a culture that breeds an endless search for ideas that stand or fall on their merits, rather than on the rank of their originator, a culture that brings every mind into the game.
shyness or sugar-coating, that our cherished management to Industrial Systems to Capital Services; span success from idea had been taken to nonsensical levels. They told us we Plastics to Mortgage Insurance to every other business. were missing opportunities, and limiting our growth horizons, The GE operating system, which we have illustrated in by shrinking our definition of “the market” in order to satisfy the pages that follow our letter, is not a bureaucratic series the requirement to be number one or two. of reviews, budget drills, reports and dog-and-pony shows, That fresh view shocked us, and we shocked the system. but a regular series of sessions devoted to learning and At the July three-year planning review that year, leaders to sharing the best ideas and practices from across the were asked to define their markets in such a way that their Company and around the world. businesses would have a 10%-or-less share. Rather than Understanding how this learning culture, this insatiable the increasingly limited market opportunity that had come thirst for new ideas fuels and is the central agenda of this from this number-one or number-two definition that had operating system, explains how businesses as diverse as once served us so well, we now had our eyes widened to the Plastics, Aircraft Engines or NBC can grow faster and per- vast opportunity that lay ahead for our product and service form better as part of this system than they would if they offerings. This simple but very big change, this punch in the were not. It’s what makes GE work. It’s the fabric of the nose, and our willingness to see it as “the better idea,” was learning culture. Such an operating mechanism is difficult a major factor in our acceleration to double-digit revenue to bring alive on paper or in a chart, but is vividly clear when growth rates in the latter half of the ‘90s. one observes the ferment and sharing of ideas that are at the That’s the value of the informal culture of GE—a culture heart of what might look like, from an agenda, just another that breeds an endless search for ideas that stand or fall on series of boring business meetings. their merits, rather than on the rank of their originator, a cul- It is this passion for learning and sharing that forms the ture that brings every mind into the game. basis for the unrelenting optimism with which we view the GE, as a Global Learning Company, is the result, future, and for the conviction that our greatest days lie ahead. the culmination, of the values and behaviors we’ve described. The GE of the future will be based on the cherished values Today, the whole world’s intellect and best ideas are ours that drive us today: mutual trust and the unending, insatiable, because we are “boundaryless.” More than just being boundaryless thirst for the world’s best ideas and best peo- receptive to these ideas, we spend our days seeking them ple. But the GE of the future will be a faster, bolder GE whose out. Years ago Toyota taught us asset management. Wal Mart actions will make the Company of today appear slow and introduced us to Quick Market Intelligence. AlliedSignal tentative by comparison, a GE whose every employee will and Motorola got us started on our enormous Six Sigma understand that success can only come from an inextricable initiative. More recently, Trilogy, Cisco and Oracle helped link to the success of our customers. us begin the digitization of GE. And it will be a GE that will always be, as it is today, In today’s GE, the rewarded behavior has changed from grateful for your continuing support. being the exclusive originator of an idea as a vehicle for standing out among colleagues—to, more importantly, find- ing a better idea and eagerly sharing it across the business Chairman of the Board President and Chairman-Elect and the entire Company, with the intent and effect of raising and Chief Executive Officer the bar of performance for all of GE. The innovation that keeps every one of our businesses— from Aircraft Engines to Medical Systems—at the leading edge of their industries occurs much more rapidly because Vice Chairman of the Board Vice Chairman of the Board and Executive Officer and Executive Officer of the technology that flows rapidly back and forth across our Company in countless streams: metallurgy from Aircraft Engines to Power Systems; digitization from Medical Systems February 9, 2001
7 First Quarter Corporate Executive Council: Anonymous Online (CEC at Crotonville) CEO Survey: 35 Business and Senior 11,000 Employees Operating Managers Corporate Leaders • Do You “Feel” Meeting (“Boca”) • Early Learning? Initiative Yet? 600 Leaders • Customer Reaction? • Do Customers Feel It? INITIATIVE LAUNCH • Initiative Resources Sufficient? • Sufficient Resources • Case for New Initiative • Intense Energizing • Business Management to Execute? • Outside Company of Initiatives Across Course (BMC) • Messages Clear Initiative Experience Businesses Recommendations and Credible? • One Year Stretch Targets • Role Model Presentations FEBRUARY MARCH APRIL • Re-Launch of • Current Initiatives • •
JANUARY •
•
DECEMBER • • • Corporate Executive Council: NOVEMBER OCTOBER SEPTEMBER (CEC at Crotonville) 35 Business and Senior Operating Plans Corporate Officers Corporate Executive Corporate Leaders Presented: Meeting: (Crotonville) Council: (CEC at Crotonville) • Agenda for Boca All Business Leaders 150 Officers 35 Business and Senior • Individual Business • Initiatives Stretch Targets • Next-Year Operating Corporate Leaders Initiative Highlights • Individual Business Plan Focus • Business Management • Business Management Operating Plans • Role Models Present Course (BMC) (BMC) Course Recom- • Economic Outlook Initiative Successes Recommendations mendations • Executive Development • Clear Role Models Course (EDC) Identified Recommendations • Outside Company Best • All Business Dialogue: Practices Presented What Have We • Initiative Best Practices Learned? (All Businesses) • Customer Impact of Fourth Quarter Initiatives Leadership Performance Second Quarter The GE Reviews at Business Locations: All Business Staffs Operating System • Initiative Leadership Corporate Executive Council: (CEC at Crotonville) Review The Operating System is GE’s learning culture • Level of Commitment / 35 Business and Senior Quality of Talent on Corporate Leaders in action—in essence, it is the operating • Initiative Best Practices Initiatives software of the Company. • Differentiation • Review of Initiative (20% / 70% / 10%) Leadership It is a year-round series of intense learning • Promote / Reward / • Customer Impact Remove • Business Management sessions in which business CEOs, role models Course (BMC) and initiative champions from GE as well Recommendations MAY as outside companies, meet and share the • JUNE intellectual capital of the world: its best ideas. The central focus is always on raising the bar of Company performance by sharing, and • putting into action, the best ideas and practices drawn from our big Company-wide initiatives. The Operating System is driven by the soft values of the Company—trust, informality, simplicity, boundaryless behavior and the love of change. It allows GE businesses to operate at performance levels and speeds that would • be unachievable were they on their own. What may appear in the diagram to be a typical series of stand-alone business meetings is in reality an endless process of enrichment. • Learning at each meeting builds on that of the JULY previous, expanding the scope and increasing Session I: 3 Year Strategy AUGUST the momentum of the initiatives. • Economic / Competitive Environment Globalization has been enriched • Informal Idea • General Earnings Outlook through more than a dozen cycles, Exchanges at • Initiatives Update / Six Corporate and Strategy Sigma is in its fifth cycle, Services is Businesses • Initiative Resource Requirements in its sixth, and e-Business its third. The GE Operating System translates idea to action across three dozen businesses so rapidly that all the initiatives have become operational across the Company within one month of launch, and have always produced positive financial Third Quarter results within their first cycle. Power Systems ed technology gas turbines to help meet completed a record 1,434 new unit growing demand for environmentally installations and power plant overhauls. friendly power generation capacity. Six Sigma contributed additional capac- The growth of our distributed power ity at our Greenville, S.C. gas turbine John G. Rice business continued at an incredible pace, plant, where we reduced cycle time by President and Chief Executive Officer, with orders for our smaller gas turbines 29%, enabling us to increase output by GE Power Systems increasing 70% to $2.5 billion. more than 200%. We continued expanding our ability Our customers are challenging us The GE Power Systems wellhead-to- to serve global customers with the acqui- to achieve higher standards of perfor- consumer strategy delivered unprece- sition of key European-based businesses mance than ever before; and we are dented growth and financial results that offer hydro, thermal and energy listening, responding and setting even in 2000. management solutions. The acquisitions more aggressive targets to ensure we Revenues increased 47% to nearly added more depth to our talent base, gave exceed their expectations. $15 billion, and earnings grew 60% to $2.8 us better access to global suppliers and Our e-Business initiatives are billion. Orders grew 68% to $24 billion. strengthened our customer relationships. adding to our business transformation, Commitments for multi-year customer We also improved our ability to serve and we are on track to deliver benefits service agreements more than doubled customers in the global oil and gas totaling $3 billion by 2003. Highlights to over $16 billion—helping to ensure industry with the acquisitions of Gemini in 2000 included: predictable life cycle costs for our cus- and Rotoflow in the United States and ▪ Receiving parts and services tomers and a predictable revenue stream Thermodyn in France. orders of $1.6 billion; for GE Power Systems for years to come. Using Six Sigma tools allowed us ▪ Completing $1.5 billion of A broad range of customers across to ship a record 392 power generation online auctions; and the energy industry selected our advanc- units, a 112% increase over 1999, and ▪ Managing 540 projects online valued at $40 billion. At Power Systems we believe the “e” in e-Business will require more— and more reliable—electricity. That’s why, working with GE Industrial Systems, we formed GE Digital Energy, a new busi- ness focused on delivering high-quality, mission-critical power to data, tele- communications and manufacturing operations where the continuity and purity of power are essential. The entire Power Systems portfolio is positioned to continue delivering exceptional performance for our cus- tomers and GE’s share owners. Our team is focused on meeting every commitment we make and on developing more creative product and service solutions for the global energy industry. www.gepower.com This trailer-mounted Power Plant on Wheels is located in Cork, Ireland. These 22.8 megawatt units are more fuel-efficient and more environmentally friendly and occupy less space than other temporary power solutions.
10 TM Aircraft Engines regional jet engine sale: GE CF34 engines on-time engine delivery rate to 99%. for 104 Bombardier CRJs and options for Our “at the customer, for the customer” 396 additional airplanes. Orders for CF34 program has resulted in more than 1,200 engines, which also power Fairchild customer Six Sigma projects, benefiting David L. Calhoun Dornier and Embraer regional jets, now airlines worldwide. President and Chief Executive Officer, exceed $6 billion. Our e-Business initiatives are chang- GE Aircraft Engines Our growing base of nearly 14,000 ing how we work, interact with suppliers commercial jet engines in revenue service and support customers in ways unimag- GE Aircraft Engines delivered higher creates multi-billion-dollar opportunities inable a few years ago. More than 360 revenues and double-digit earnings for our Services group to reduce airline customers transact on specially tailored growth while laying a solid foundation costs through innovative repairs and customer sites on our Customer Web for continued future success. Even more materials and engine upgrade programs. Center, providing them with major cost exciting is how we did it: In our military sector, Lockheed savings. Also, we are establishing a com- ▪ Key strategic wins launched new Martin selected the CF6-80C2TM engine mon Web connectivity with customer engine programs that will boost for the C-5 Galaxy re-engining, a high- and supplier procurement and inventory earnings for decades. priority U.S. Air Force program. We systems that will make day-to-day trans- ▪ The backlog for engine service launched a growth version of the F110 acting an even more efficient process. contracts reached $19 billion. fighter engine, and the U.S. Navy award- Efforts to bring customers closer through ▪ Our Six Sigma Quality teams ed a $385 million contract for GE F414TM the Web are only just beginning. helped airlines realize more than engines for the F/A-18E/F aircraft. The This winning combination of prod- $300 million in savings. U.S. Army awarded a $196 million engine ucts and services, marketplace success ▪ Revenues transacted over the development contract for self-propelled and culture-changing initiatives puts Internet through our Customer artillery and tanks. us in an outstanding position to assume Web Center surpassed $1 billion. At the heart of everything we do are the successful operations of Honeywell Simply put, technology investments, Six Sigma processes to drive profitability Aerospace when that acquisition is digitization of our workplace and innova- and enhance customer productivity. completed in 2001. tive solutions to better engage our cus- Six Sigma projects have improved our www.geae.com tomers are transforming us. Again in 2000, GE Aircraft Engines and CFM International, our 50/50 joint company with Snecma of France, together won more large commercial engine orders than any other engine manufacturer. Our combined sales were bolstered by wins from Southwest Airlines, Air France and American Trans Air. Launched by six customers, Boeing’s longer-range 777 aircraft is powered by the new GE90-115BTM engine, which has orders now exceeding $1.5 billion. We also booked nearly $1.1 billion of regional jet engine orders. Delta Con- nection carriers signed the largest-ever
GE’s new CF34-8 and -10 engines are the power plants of choice for most of today’s new 70- to 90-passenger regional jets, including Bombardier’s CRJ700 airliner, which entered revenue service early in 2001 with launch customer Brit Air of France.
11 Plastics The year 2000 also saw completion We also announced a new agreement of our transition to a new Internet-based with Toshiba, our joint venture partner commercial model. We launched what in Asia, and Shin-Etsu Chemical to build we believe is the plastics industry’s most additional manufacturing capacity that Gary L. Rogers complete portal, gepolymerland.com, will serve rapidly increasing demand in President and Chief Executive Officer, offering our customers unprecedented that region. GE Plastics purchase, design, research and technical With our Internet sales and fulfillment functionality backed up by unsurpassed model in place globally, our business GE Plastics delivered record financial delivery fulfillment. The model has been growing through key acquisitions, strong results in 2000, with double-digit growth replicated at all of our businesses, includ- demand for our products and our busi- in revenue and earnings. This perfor- ing Silicones and Specialty Chemicals, ness energized by the opportunities of mance was driven by strong global vol- and our Internet sales, $5 million a week digitization, GE Plastics looks forward ume, particularly in Asia, and our ability as we began the year, are now $50 million to another strong year in 2001. to offset oil and indirect materials infla- weekly. We respond faster than ever to www.geplastics.com tion with pricing and productivity gains. our customers’ critical-to-quality service We are taking steps to keep up with requirements and continue to drive our NBC increasing global demand for our Lexan® competitive edge. polycarbonate, which is largely driven The digitization of our business is not Robert C. Wright by expansion in the business equipment, limited to customer service. Our sourcing Vice Chairman of the Board and Executive Officer, optical media (CD-ROMs, compact and initiatives include the development of General Electric Company; digital video disks) and telecommunica- global data warehouses, catalogs and and President and Chief Executive Officer, National tions industries. We are currently expand- Internet platforms that will give us the Broadcasting Company, Inc. ing our polycarbonate resin plants in ability to enjoy the lowest-cost online Burkville, Alabama, and Cartagena, Spain, purchasing process available. We have NBC marked its eighth consecutive adding more than 400 million pounds of also applied digitization to everything from year of record earnings in the year 2000, new capacity. New compounding plants financial reporting and human resource with profits up 14% behind strong perfor- in Thailand and China were opened in reviews to how we conduct meetings. mances across all of NBC’s businesses. 2000 to support the high demand in Asia. Each change adds new speed and The NBC television network finished productivity to even the simplest trans- the year with seven of the top 10 prime- actions and allows us to focus on time shows in the most sought-after better serving our customers. demographic category of adults 18-49. We grew our revenue base through NBC’s hit drama The West Wing earned the acquisition of both Cadillac Plastics a record-breaking nine Emmy awards, as and Commercial Plastics, each global the Peacock network collected a total of distributors of plastic sheet, rod, tube, 23 Emmys, more than any other network. film and shapes. This forward integra- In late-night, Jay Leno and Conan O’Brien tion broadens and complements our continued to win their time periods by GE Superabrasives launched a new business, product portfolio. significant margins. GE Gem Technologies, and an exciting new product line, Bellataire TM Diamonds. Using Our Silicones business enhanced NBC News registered another year Design for Six Sigma methodology, unique its growth trend in 2000 by acquiring of double-digit earnings growth behind diamonds, whose molecular structure has Macklanburg-Duncan’s sealants and stellar ratings performances across the been altered by nature’s heat and pressure, are restored to their original state, making adhesives business. This acquisition board. Today, NBC Nightly News with Bellataire TM Diamonds highly desirable both has broadened our current business in Tom Brokaw and Meet the Press are to the jewelry industry and consumers. both the high-growth consumer do-it- all No. 1 in their time slots, and the new yourself and construction segments.
12 third hour of Today, which launched in the United States and ratings are In 2001, the first and most presti- on October 2, has increased ratings the highest in the channel’s history. In gious U.S. broadcast network celebrates in that hour by more than 60%. 2000, CNBC’s business-day program- its 75th anniversary. With continued NBC’s broadcast of the XXVII ming continued its strong double-digit strength in entertainment and news Olympiad from Sydney reached 185 audience growth. broadcast programming, and continued million Americans, giving the network Fast-growing MSNBC extended its robust growth at cable outlets CNBC an unrivaled platform from which to distribution by nearly 20% to 61 million and MSNBC, NBC is looking forward promote NBC’s programming assets. households and registered strong double- to its ninth consecutive year of double- The Olympics broadcast garnered a digit ratings and advertising sales growth. digit earnings growth. prime-time audience twice as large as Web site MSNBC.com is by far the most www.nbc.com that of average network programming. popular news site on the Internet and an In addition, the Olympics increased the industry leader in online news coverage. Medical average ratings performance at CNBC NBC Sports has long-term agree- Systems and MSNBC by 80% and 115%, respec- ments to broadcast many of the world’s tively, while NBC News’ Today, which top sporting events. Adding to a lineup routinely delivers a target audience that includes Wimbledon, the Ryder Joseph M. Hogan President and Chief larger than its two network competitors Cup and the Triple Crown, NBC Sports Executive Officer, combined, was up 25%. in November began broadcast coverage GE Medical Systems NBC’s 13 owned-and-operated of NASCAR auto racing, the fastest- stations had another record year in 2000, growing major sport in the United States. Driven by a passion to serve our cus- with a strong double-digit earnings In February 2001, NBC Sports broadcast tomers, GE Medical Systems recorded increase. Eleven of the 13 stations boost- the first game of the XFL football league, another record year in 2000, with strong ed their market share and were No. 1 or a joint venture with the World Wrestling double-digit revenue and earnings growth. No. 2 in their respective markets. Federation. NBC is the exclusive U.S. The success of healthcare providers CNBC recorded strong double-digit broadcaster of the Olympic Games, begin- today is based on improving patient out- earnings growth for the year. Distribution ning with the 2000 Games in Sydney and comes while reducing overall operating has increased to 75 million households extending through 2008. costs. By taking Six Sigma to our health- care customers, we have introduced an important catalyst to help them with this challenge. We have completed more than 1,000 Six Sigma projects “at the customer, for the customer.” These are projects aimed at improving patient throughput and reducing variability in healthcare delivery. These projects generated more than $100 million in benefits for our customers in 2000. GE Medical Systems also intro- duced 22 Designed for Six Sigma (DFSS) products in 2000. Most significant among them were the Senographe® and InnovaTM proprietary digital x-ray systems that will revolutionize breast cancer detec- tion and interventional cardiac imaging. In total, more than 50% of our sales will With the most attractive audience profile of any show on television, The West Wing has enjoyed come from DFSS products in 2001. a dramatic ratings surge during its second season.
13 Six Sigma and maintenance tools now Global represent 80% of our new service con- Consumer tracts. Our Healthcare Information Tech- Finance nologies business grew by nearly 30% in 2000 and has installations in more than David R. Nissen President and Chief 1,000 hospitals. Executive Officer, Globalization is a central part of our Global Consumer Finance growth strategy. We experienced double- digit gains in every region of the world, From its beginning just eight years ago, and we have achieved strong growth in Global Consumer Finance (GCF)—whose the Americas, Asia and many parts of net income rose more than 20% in 2000— Europe. We are accelerating the momen- has emerged as one of the premier inter- tum of our Global Products Company, national consumer finance companies which has resulted in nearly half of our in the world. products being designed and manufac- A key reason for our success is that tured in global platforms, including India, every GCF business uses Six Sigma in its TM GE’s Catalyst cardiovascular information China, Mexico, Israel and Hungary. We product design, distribution and fulfill- system is designed to provide cardiologists with complete access to cardiac patient are leveraging every “global brain” in GE ment processes. Six Sigma is the glue information in just minutes, helping to increase Medical Systems to become No.1 with that binds our powerful portfolio of inter- the productivity of cardiology departments the customer around the world. national consumer finance businesses and improve the care of patients. Acquisitions continue to enhance our into one cohesive and highly successful Digitization has transformed the growth. The acquisition, in 1999, of OEC GE business. way GE Medical Systems operates. We Medical Systems has strengthened our Distribution will purchase more than $2 billion online position in the fast-growing interven- Across Europe, Asia and Latin America, annually by the end of 2001, resulting in tional imaging segments. Our Women’s GCF expanded its distribution. We lower costs and a leaner supply chain. Healthcare position was strengthened by approved over three million new loan Internal digitization will allow us to sim- the acquisition of Lunar, an innovator in applications, signed 3,000 new retailers plify our “backroom operations,” freeing the field of osteoporosis screening. The and dealers, added 120 automated up more resources to invest in our cus- additions of Magnex, Parallel Design and branches in Japan, completed 24 new tomers. By the end of 2001, we will have SMV enhance our global product lines in product introductions and filed patents more than 8,000 systems in our installed CT, MR, ultrasound and nuclear medicine. on 14 unique GCF products and proc- base with Internet connectivity. This will GE Medical Systems is a business improve customer workflow by offering with unlimited potential. Healthcare cus- online customer education, customer tomers need long-term partners who productivity data, software and applica- can deliver new technology and quality tion updates, and transactions. solutions that are so vital to their com- Our services business reached petitiveness. We will continue to attract $3 billion in sales in 2000. QuantaCareTM the world’s best people and instill in offerings that provide a full array of them a passion for our customers’ suc- Internet-based customer productivity, cess. As we look to the future, we are embracing a dynamic new digital busi- ness model, which enables GE Medical Systems to become even faster and closer to our customers. www.gemedicalsystems.com GCF provides consumer credit through partnerships with leading retailers and financial institutions.
14 esses. GCF combines global scope with GE Equity with DigitalThink to roll out and deploy local market expertise to assist our retail their innovative e-Business program to and manufacturing partners in over 30 “e-Skill” 40,000 GE associates in a few countries. During 2000, GCF developed short months—and this is just the begin- credit programs with top global retailers Joseph E. Parsons ning. The results? Reduction in training President and Chief such as Wal Mart, Home Depot and Executive Officer, costs and deployment times and an over- Metro as they expanded internationally. GE Equity all increase in training productivity. Boston-based Precise Software Customer Service GE Equity is the private equity financing Solutions—a provider of IT infrastructure Combining Six Sigma and technology unit of General Electric, making invest- performance solutions—also exemplifies allows us to service customer interac- ments between $5 million and $20 million, our investing model. Since our initial tions faster, simpler and more efficiently. and focusing on companies that are investment in 1999, Precise has sold its In Australia, Coles Myer credit synergistic with other GE businesses. customers can view their monthly state- 2000 was a strong year for us. We ments, pay their bills and request credit invested over $1.3 billion, which brought increases through our online customer our portfolio to $4.6 billion and 370 com- care Internet solution. This allows GCF to panies worldwide. Our diverse portfolio offer customers cost-effective, 24-hour includes commercial and industrial busi- access to their account information. nesses, financial services, medical and In Europe and Japan, customers can healthcare, technology, consumer and utilize their mobile telephones to locate media companies. We’ve also kept pace the nearest branch office, view account with GE’s global expansion, increasing balance information, make payments and our international investments by over check transaction history. This service 25% in Europe, Asia and Latin America. reduces customer calls and provides Using our Value Beyond Capital consumers with information when they approach, we identify portfolio compa- need it—where they need it. nies that match GE business and GE Productivity customer goals or needs, and co-invest Across the globe, GCF is experiencing with 30 GE businesses—Card Services strong savings from consolidating call with First Data Corporation, GEFA with centers, building new telecom capa- AnnuityNet, GE Aircraft Engines with bilities and Web-enabling hundreds Enigma—the list goes on. Precise Software’s corporate look reflects of functions. In 2000, this resulted in a More than investors, we become its brand of leading-edge, comprehensive, proactive performance management, 35% reduction in the number of GCF partners. Companies get the opportunity which propels the performance of more call centers and a double-digit enhance- to sell to GE and see how GE initiatives than 1,100 businesses. ment in earning assets per employee. work first hand. For example, our Six GCF’s knowledge across a full Sigma consulting and methodology help services to six GE businesses, and GE range of products, from automotive and them bolster their operations to increase has realized significant savings from a personal loans to revolving credits and profits and spur growth. On the GE side, more efficient IT environment. Our rela- bank cards, creates the opportunity to we gain access to new technologies, new tionship with Precise Software benefits drive further expansion. By combining markets, and leading edge e-Business both GE and the customer. strong core growth with excellent cost innovations and outsourcing services. By investing in companies that can and risk performance, GCF will continue Our alliance with DigitalThink, a become valuable partners in areas where to be the premier choice in international provider of enterprise e-Learning solu- other GE businesses do not operate, we consumer finance. tions based in California, tells our story are driving value for our portfolio com- www.ge.com/capital/globalfinance well. In addition to GE Equity being an panies and GE. investor, GE Capital Corporate worked www.geequity.com
15 GE Capital Services
GE Capital Services had a strong and successful 2000, Japan and with Fukugin Leasing Company for equipment during which we intensified our focus on the customer, leasing. GE Financial Assurance added more Toho policies, enhanced productivity across our organization and moved transferring assets of $22 billion and increasing insurance decisively to transform our company with digitization. policyholders by 1.6 million. There were many highlights for GE Capital, but what In the United States, we acquired Bank of America’s really characterized 2000 for us is the most important let- fleet leasing portfolio, Travelers’ long term care insurance ter in GE: e. We made dramatic progress embedding e in operation and the private-label credit card business from how we serve customers and operate at every level. For JCPenney, all of which will contribute to our continued example, at GE Capital headquarters in Stamford, Conn., core growth in the years ahead. we created an e-Boardroom, with benefits both symbolic In Europe, GE Capital acquired one of Britain’s largest and real. By wiring the room to our major business cen- public real estate companies, MEPC, and took it private ters around the world with laptops, screens and online through an innovative joint venture with the Hermes Group. collaboration tools, we now hold management meetings We also acquired PK AirFinance, a subsidiary of France’s and deal reviews in real time without incurring lost time Credit Lyonnais that provides and arranges aircraft-backed and expense on travel. More to the point, transactions debt to airlines, lessors and financial institutions. benefiting our customers get done faster while we Acquisitions and joint ventures were only one compo- demonstrate we’re determined to thrive in the e-World. nent of growth for us. Through innovative new products But before we describe our 2000 story, let’s do the and strong execution, GE Capital achieved top-line numbers. GE Capital net income grew 17% in 2000, anoth- growth with such new and existing customers as er record year in two decades of double-digit earnings ExxonMobil, The Home Depot, Nortel Networks and NCR. increases. Assets exceeded the $370 billion mark and In 2000, core growth overall accounted for a 13% increase our businesses combined to deliver $5.2 billion in net of our net income, an improvement from 8% in 1999. income. In all, a terrific year for our global financial Intensified efforts behind retention/penetration and services companies. cross-selling complementary products and services GE Capital continued to expand with strategic acqui- were at the heart of this success. sitions and joint ventures, notably in the United States, As part of GE Capital’s execution focus, we also Europe and Japan, along with cost-effective use of addressed a few thorny issues in 2000. Our TIP/Modular advanced technology, as evidenced in our business Space business underwent rationalization that saw a centers in India. In fact, 5,000 GE Capital associates are renewed focus on profitable branches and increased now employed in India, using Six Sigma processes to strength in Europe, with a 10% increase in sales and offer customers “24x 7” service. strong growth in income. At IT Solutions, a strategic Our fastest-growing market continues to be Japan, reduction in headcount and a refined focus on higher- where we’re growing platforms through alliances in addi- end technology services maximized effectiveness and tion to strategic acquisitions. We finalized joint venture better served customers. ERC moved to solidify its agreements with Nissen for consumer finance across position by sharpening its underwriting discipline as
16 GE Capital’s new e-Boardroom is just one of the many exciting ways digitization is changing the face of GE’s global financial services— adding speed, efficiency and cost savings at every level. Pictured here (left to right) are GE Capital leaders William A. Woodburn, Executive Vice President, Equipment Management; Denis J. Nayden, Chairman and Chief Executive Officer; Michael A. Neal, President and Chief Operating Officer; and James A. Parke, Vice Chairman and Chief Financial Officer.
the industry cycle turned upward. With unattractive mar- ket conditions in the U.S. auto sector, we stopped writing new leases and loans in our domestic auto finance com- pany, while still remaining strong in this business in Europe and Asia. The board of directors of Montgomery Ward Inc. decided on an orderly liquidation of that retail from a new customer costs $4 while an Internet applica- business, which was owned by GE Capital. The decision tion costs just $2.79. Using the Web and digitized informa- had no material effect on GE Capital’s ability to meet our tion to handle service calls means a $2.82 savings on performance targets. And, finally, we located and acted every one of tens of millions of inquiries. on an attractive exit opportunity with the sale of our The potential of e-Sell is illustrated by one of our mortgage origination business. high-profile 2000 initiatives, GESmallBusiness.com. In As always, the diversity of our financial services busi- just a few short months, visitors to the site are up 150% nesses remained central to GE Capital as we continue to and over a billion dollars of leads have been generated— provide consistently strong results to our parent. a vivid example of what the e-Sell opportunity represents One of our biggest stories for 2000 was the power- to us and to our customers. ful start we made implementing GE’s e-Buy, e-Make, E-Business and Six Sigma Quality go hand-in-glove, e-Sell strategy. driving greater speed, efficiency and profitability across With e-Buy, e-Make, and e-Sell, we are eliminating our businesses. GE Capital Aviation Services reduced the middle of every operation in our company—middle- Polar Air’s fulfillment time from 225 hours to 84, while U.K. men, data handling, paperwork of any kind—with the retailer Arcadia Group Plc, a Global Consumer Finance goal of providing self-service capabilities instead. client, saw an 8% increase in recruited private-label credit For e-Buy, we now aggregate purchasing across card accounts and a full-minute reduction of cycle time GE Capital with e-Auctions. The initial results are very for in-store card applications. TIP/Modular Space and promising: a 25% decrease in the cost of U.S. office Penske Truck Leasing were able to enhance customer supplies, telecommunications down 29% in Japan and relationships and dramatically increase productivity— European temporary services down 10%. all using Six Sigma and digitization. e-Make is expediting deal-making for us and for In the end, of course, there is no e-Business, there’s our commercial customers, helping us manage business only business. GE Capital’s continued success in 2000 had reporting processes and assets without one sheet of two primary elements: first, an unflagging dedication to paper. Overall cycle time is down by 20% and customers exceeding customers’ needs; and, second, the relentless see savings in several deal-related items, including legal effort of thousands of associates operating in more than costs, which can amount to over $1 million per deal. 46 countries around the world. It is a great pleasure E-Make also cuts operating costs. The savings in just to offer our thanks to customers for working with us one business segment, private-label credit cards, are and to express our gratitude to GE Capital associates enormous when you realize that an application on paper for a job extremely well done. www.gecapital.com
17 Financial 1,500th long term care insurance spe- Looking ahead, we see huge opportu- Assurance cialist and experienced a near twofold nities to improve customer responsive- increase in our network of independent ness, support growth and drive efficiencies financial planners. through digitized processes. For example, Michael D. Fraizer Our core financial security activities our rapidly expanding GE Financial Pro President and Chief Executive Officer, grew income in excess of 20%, driven portal improves productivity for financial GE Financial Assurance by strong sales of annuity products as intermediaries by enabling business sub- well as life insurance and long term care missions, account tracking and status GE Financial Assurance (GEFA) con- insurance. In addition, we are excited by updates—right on the Web. The GE tinued to help millions of consumers our purchase of Phoenix American Life, Financial Service site is providing similar across 17 countries achieve greater which bolstered GEFA’s position as a life-simplification service for consumers, financial security. Through a fresh port- benefits supplier to employees of small- giving them the ability to change every- folio of investment and insurance prod- and medium-size companies—a fast- thing from their addresses to investment ucts—and expanding financial planning growing segment that accounts for half accounts online. capabilities—we grew our assets the U.S. work force. In just five short years, GEFA has under management to $110 billion. Global expansion continued in Japan become a trusted global partner for Propelling this growth was our focus and Europe. GE Edison Life completed a thousands of companies, producers on new product development, stronger transfer of $22 billion in assets from Toho, and consumers. We can’t wait to distribution, strategic acquisitions and a restructured Japanese life company, tackle the next five years. global expansion. Using a variety of Six increased its sales by 86% and now serves www.gefn.com Sigma-driven processes, we introduced two million customers with its best-in- 37 products in 2000, supporting our goal class Customer Care Center. In Europe, Employers to have 50% of sales originate from GE Insurance Holdings’ income protec- Reinsurance products less than 18 months old. tion business had double-digit income Corporation GEFA companies also broadened growth. Agreements to provide Bradford Ronald R. Pressman their distribution. We now have approxi- & Bingley customers with credit insur- President and Chief Executive Officer, mately 200,000 representatives licensed ance and Lunn Poly customers with travel Employers Reinsurance to sell our products. We also achieved insurance—plus the launch of a range Corporation preferred provider status in 43 banks of new income and annuity products— and 29 brokerage firms, signed up our helped drive our growth. Our performance did not meet expec- tations in 2000—a disappointing year. GEFA companies are Results across most property and casu- helping individuals alty product lines reflected the impact worldwide create and preserve wealth, of 40% to 60% price declines during the protect assets past six years and a significant increase and enhance in claims from business written during their lifestyles. 1997-2000. Our life and health business remains solid, benefiting from the full- year impact of the 1999 acquisition of the Phoenix Life Reinsurance portfolio. Overall, 2000 became a turnaround year for Employers Reinsurance Corpo- ration (ERC) and the entire commercial insurance and reinsurance industry.
18 Late in 1999, we began realigning our zation. Through personalized and custom- Commercial customer relationships to underscore ized Web sites like MyReinsurance.com, Equipment our commitment to delivering protection GEMedicalProtective.com, IRInsight SM Financing to our clients while earning appropriate and Reinsurance Online, we are making Paul T. Bossidy returns for the risks we underwrite. This it easier for customers to work with us President and Chief Executive Officer, Global Customer Relationship Program while maintaining appropriate risk con- Commercial Equipment has strengthened our commitment to our trols. For example, MyReinsurance.com Financing customers’ success and built a clearer allows our casualty facultative clients understanding of the risks and loss trends to renew many contracts in just five Commercial Equipment Financing (CEF) we share with our customers. Financially, minutes instead of five days. serves a broad financing market from these initiatives delivered $364 million Our clients—from multinational cor- small businesses to Fortune 100 compa- in price, mix and volume improvement porations and mutual insurance compa- nies worldwide. Our portfolio includes for ERC during 2000. nies to your neighborhood physician— more than 90 different equipment types, During the second half of 2000, we rely on the triple-A strength and security including trucks and trailers, corporate expanded our Global Customer Relation- of ERC, especially during volatile market aircraft, manufacturing facilities, con- ship Program beyond front-end under- periods. At $8.2 billion in 2000 premiums, struction, medical and office equipment. writing to downstream customer service. ERC remains the fourth-largest reinsurer In 2000, CEF enjoyed continued We initiated programs with our clients to in the world. strong growth. Overall, sales were up better manage and execute more than Our size, financial strength and global 14% over the prior year, with good $6 billion in annual customer claims and presence, coupled with our process focus results in the United States, Canada, to improve cash management to maxi- and Six Sigma rigor, place us in a strong Mexico and Japan. Our net income for mize the performance of our $21 billion position for increased differentiation as the year grew more than 25%. investment portfolio. we win and retain customers in the digi- Our e-Business efforts accelerated Our clients have responded positively tized world ahead. during 2000, with a focus on digitizing to our Six Sigma rigor and process digiti- www.ercgroup.com our core processes. For example, cus- tomers now have the ability to collabo- By providing value- rate with us online during leasing and added services, ERC financing transactions. To further drive has strengthened customer productivity, we’ve launched long-term relation- ships with clients personalized Web sites for customers such as The Cincinnati and provided them with online account Insurance Company. management. In short, e-Business Pictured left to right are Timothy L. Timmel is literally transforming the way we and Bob R. Kerns, work at CEF. Senior VPs of The During the latter part of the year, CEF Cincinnati Insurance Company, and ERC assumed responsibility for GE Capital’s Account Manager Small Business Solutions, an Internet- Richard Brownfield. based, multi-product business unit. GESmallBusiness.com is designed to offer solutions for small businesses ranging from facilities financing to employee benefits to small fleet financ- ing. This effort allows us to focus prod- uct offerings across seven different GE
19 Capital businesses. These offerings meet Aviation We also acquired an equity stake, along specific needs of small businesses on a Services with GE Equity, in Carmen Systems AB, real-time basis. which is providing world-class, technol- Although the Japanese economic ogy-driven operations solutions for the Henry A. Hubschman recovery continues to be slow, we had President and Chief world’s airlines. Executive Officer, a successful first full year following GE Capital Aviation Finally, we made great progress the 1999 acquisition of Japan Leasing, Services in 2000 by continuing our double-digit now known as GE Capital Leasing. Vol- productivity of recent years. We are ume grew by 29% with our emphasis on GE Capital Aviation Services (GECAS) stretching to achieve record-breaking improving margins and introducing new had another record year in 2000. We grew productivity in 2001 by re-engineering products to our customers. The recent net income and net earning assets more and Web-enabling all of our core Fukugin Leasing acquisition enhances than 20% in 2000. We took delivery of, processes. Our goal is to be a paper- market coverage for us on the island of and placed with airlines, 65 new aircraft Kyushu, in southwestern Japan; and in the from Boeing and Airbus, and we financed future, we expect to see more opportuni- almost $4 billion worth of aircraft. We ties for joint venture arrangements with also placed incremental orders for air- leasing subsidiaries of Japanese banks. craft from Boeing, Airbus and regional Looking ahead, CEF sees continued jet manufacturers Embraer, Bombardier opportunities to Web-enable our business, and Fairchild Dornier. These aircraft will improve customer service and grow in be delivered over the next seven years, all of our global platforms. assuring us of access to the latest avia- www.ge-cef.com tion technology for our customers. In 2000, GECAS continued to find financing solutions that met the needs of our global customers. We provided financing for incremental Boeing and Powered by CFM56-5A engines, Air Canada’s A319 is seen soaring high above the clouds. Airbus aircraft to meet Air Canada’s Air Canada has 10 leases with GECAS on its growth requirements in connection with fleet of CFM-powered A319s. its merger with Canadian Airlines. We also provided 20 new 737-700s to West- less organization by year-end 2001. Jet Airlines to support its development To make certain that our customers as a low-cost airline in Canada. In the share these benefits, GECAS is pioneer- United States, GECAS provided compre- ing 24-hour Web-based functionality hensive financing solutions to both for our customers. American Trans Air (25 aircraft) and GECAS takes great pride in its Frontier Airlines (19 aircraft). record of growth, but our team under- Our success in 2000 also was demon- stands that to continue to grow, we strated in our ability to continue diversi- must bind our own passion for growth
With expertise in a wide range of industries, fying our product offering. To solidify our with an unrelenting passion for helping including construction and services, position as one of the world’s premier our customers succeed. Commercial Equipment Financing provides aviation solutions providers, GECAS www.gecas.com innovative financial and equipment solutions acquired PK AirFinance, a first-rate air- to help drive productivity for our customers. craft debt provider based in Luxembourg.
20 Industrial ened base for offering enhanced system Card Services Systems engineering and customer support. GE Power Controls, our European arm, broadened its customer reach and Lloyd G. Trotter product offerings through acquisitions. Edward D. Stewart President and Chief President and Chief Executive Officer, Odink & Koenderink B.V., located in Executive Officer, GE Industrial Systems the Netherlands, is a leading provider GE Card Services of low and medium voltage electrical GE Industrial Systems continued to distribution systems and components. Solid earnings, new retail partnerships deliver double-digit improvements in Grässlin Company of Germany brought and the drive to digitize our business earnings in 2000, driven by impressive us new capabilities in the growing helped GE Card Services surge to a total cost productivity and moderate automation marketplace. record year in 2000. Our receivables sales growth. Significant growth in the We aggressively focused on dig- grew to an all-time high of more than long-cycle segments provided a healthy itization to promote productivity, prof- $24 billion. Net income was up more backlog position for 2001. itability and convenience for customers than 100% over 1999. With 30% growth Our global growth continued at a and employees while driving down costs. in our core private-label credit card rapid pace. We formed a new company, For example, EliteNetSM was introduced assets, we’re positioned for strong GE Cisco Industrial Networks, combin- as an exclusive business-to-business income growth again in 2001. ing our strengths in factory control and Web site connecting preferred cus- We began 2000 by celebrating the automation with Cisco Systems’ exper- tomers directly with product and logis- acquisition of J.C. Penney Company, tise in Internet networking to drive higher tics information, technical specifica- Inc.’s private-label credit card program, productivity on the factory floor. An tions and productivity tools. WEB CITY, with assets of $4 billion, and the start of international joint venture with Toshiba originally designed for “24x7” global a 10-year partnership with JCPenney to Corporation maximizes both companies’ product development, was expanded service its 20 million cardholders. In just complementary cutting-edge capabilities to become the virtual workplace for 12 months, we grew credit volume to in large industrial drive systems for plant employees worldwide. more than $8.2 billion, driven by the suc- automation applications. The joint venture We also saw rapid growth in the cessful relaunch of the JCPenney card. expects to generate significant gains in lucrative power quality segment serving We added to our impressive portfolio productivity while providing a strength- the telecommunications, financial and of clients by signing long-term deals with Internet-based industries. Power quality Mobil Oil and clothing retailers Gap and orders, driven by the growth of the Inter- Old Navy. These new deals are especially net, quadrupled, and order projections satisfying because they were shaped by remained strong into 2001. our successful relationships with Exxon, GE Industrial Systems kicked off the which merged with Mobil early in 2000, new millennium demonstrating the power and Banana Republic, a division of Gap of its comprehensive offerings through Inc. These partnerships are a strong strong performance and earnings growth. signal from the marketplace that our cus- The prospect of the Honeywell acquisi- tomer service, marketing and risk man- tion in 2001 has us excited about a new agement capabilities continue to give us era for our business—one that will bring an edge over the competition. In addition, great things to both customers and our co-branded private-label card with GE Industrial Systems’ engineers convene associates worldwide. Wal Mart continued to flourish. The in the state-of-the-art e-Boardroom to link www.geindustrial.com portfolio tripled—to three million card- up in real time with global team members, using e-Tools to review a new product design. holders—by the end of 2000. Digitization is transitioning how this global business operates, from improving products and services for customers to driving increased productivity while lowering costs.
21 TM Card Services and its employees Lighting their energy costs. New Staybright charged ahead in the drive to digitize our metal halide lamps can save $80 over business in 2000. For our retail partners, the life of every lamp installed. And the we developed e-Business solutions for just-introduced GE T8 Watt-Miser® the growing number of consumers who Matthew J. Espe fluorescent lamp offers 6% energy President and Chief shop online. Together, we provided Executive Officer, savings over the previous T8 models. a fast, convenient and private virtual GE Lighting To increase our competitiveness, GE shopping experience, including “apply Lighting is digitizing all our processes. and buy” initiatives to help boost annual GE Lighting faced a year of flat sales This electronic workout helps us chal- online credit sales to nearly $300 million. and lower earnings despite upbeat lenge everything we do for real value With GE TwinPay accounts, a Card Ser- performances by our Asian operations to the business. In 2001, we will reduce vices innovation, consumers will have and strong quartz sales to the semicon- our materials and services costs by ductor industry. Growing competitive e-Bidding 50% of our purchasing. pressures and weak prices continue New initiatives, such as our Home to impact the entire lighting industry. Electronics Products (HEP) group, are However, GE Lighting is better posi- also driving competitiveness. In 2000, tioned than ever to compete in this HEP increased sales by over 50% across tough environment. a broad range of wiring devices and We are focused on three major goals: consumer fixtures. The acquisition of customer centricity, competitiveness and Ecolux will also help our GELcore joint leveraging an energized global team. venture grow LED lighting systems. Six Sigma Quality and a powerful new We enter 2001 leaner and more program of digitization give us the tools focused. We have built a talented, ener- to succeed. gized global team that is moving with GE Card Services teamed with the number- To be customer centric, we are cut- speed to digitize all our systems and one U.S. home improvement warehouse to launch the Home Depot Home Improvement ting the span between promised delivery effectively leverage e-Business oppor- Loan. Its low, fixed APR, unsecured credit dates and actual performance. Moving tunities. Six Sigma enables us to pro- lines of up to $30,000 and quick application from today’s 38 days to our goal of just duce quality products with speed and process made it a success with customers. five days changes absolutely everything innovation. We are excited and opti- access to a network of leading online about the way we satisfy our customers. mistic about the year ahead. merchants, plus the convenience of using We also serve our customers by cutting www.gelighting.com debit or credit with just one account. As more cardholders recognize the speed and simplicity of online service, we’re poised to deliver the superior service they expect at lower costs. www.ge.com/capital/cardservices
Louisa Chen and David Pan check testing of spiral compact fluorescent lamps at the new GE Lighting Technical Center in Shanghai, China. 22 Real Estate Global Diversification We invested in more than 180 projects About half of our business is generated with top-notch partners such as JPI in from outside the United States. While multifamily housing, Cabot in industrial capturing opportunities in still-rising properties and Storage USA in self- Michael E. Pralle markets, we have positioned ourselves storage facilities. President and Chief to weather cyclical downturns in other Executive Officer, Digitization GE Capital Real Estate markets. We are invested in Canada, Backed by the strength of our Six Sigma Mexico, Australia, Japan, Korea, Thai- design tools, we’ve made an enormous GE Capital Real Estate continued its land and throughout Europe—and plan commitment to automate our business. strong financial performance in 2000, to continue to develop platforms in other Through digitization, we have not only achieving net income growth of 24% growth areas. reduced our cost structure, but have while maintaining record delinquency One big platform for us in 2000 was the deepened our focus on meeting cus- rates below 1%. Our success can be acquisition of MEPC, a large U.K. prop- tomer needs. attributed to continued focus on global erty company with $6.7 billion of assets, Looking forward, we are excited diversification, strategic ventures and in a 50/50 partnership with the Hermes about prospects for strong growth at the digitization of our core business. Group, a U.K. pension fund manager. attractive returns on capital. Real estate is a cyclical industry. With In Japan, we built an asset man- www.gecapitalrealestate.com a growing organization that invests, lends, agement business with approximately manages and services commercial real $1 billion under management, position- estate worldwide, being prepared for the ing us to prudently participate as the Structured unexpected is at the core of every decision Japanese real estate market rebounds. Finance Group we make. Our approach is to focus on Strategic Ventures quality properties with strong collateral During 2000, we achieved critical mass Robert L. Lewis protection and to diversify by geography, President and Chief on strategic joint venture programs, with product, collateral and borrower. Executive Officer, investments reaching over $2.8 billion. Structured Finance Group
This striking addition GE Capital Structured Finance Group to the London skyline, (SFG) made great strides in 2000, as 125 London Wall, was part of the MEPC net income rose 28% for the year. New portfolio acquired investments approached $3 billion, our by GE Capital Real fourth consecutive annual increase of Estate. The building’s 386,500 square feet 20%. Assets grew to $12 billion and port- are leased primarily folio quality continued to be excellent. to Chase Manhattan. Productivity also accelerated at a dou- ble-digit rate from the prior year, driven by strong execution on numerous process improvements. Our e-Business efforts resulted in greater customer collabora- tion online and enhanced service. We believe that these achievements put us squarely on track for a strong perfor- mance in 2001. For 30 years, SFG has prospered by providing capital distinguished by knowledge to customers ranging from household names to highly promising early-stage businesses.
23 Nowhere is the opportunity for our services greater than in the deregulating and restructuring power sector, where GE has more than a century of experience. In 2000, our Global Energy team tapped this $100 billion-plus opportunity with equity and financing for industry players grappling with the surging demand for power and new energy technology. Our Telecom business looked beyond the current market turbulence, making selective investments in an industry with strong fundamentals, rapid techno- logical advances and huge demand for mobile and broadband services. In the face of a slowing economy, SFG selec- tively invested more than $1 billion in the transportation and industrial sectors, providing our customers with unique, highly structured equity, debt, lease and balance sheet solutions to help them GE Mortgage Insurance works hand-in-hand with community groups across America to make sure that housing opportunities exist for all buyers. offset growing financial pressures. Given the markets we serve and the capabilities we bring to bear, we are That success resulted from a clear Our customers understand what GE’s dedicated to helping our customers con- focus on our customers—America’s online offerings mean for their bottom tinue to prosper, despite the challenges mortgage lenders—and an uncom- line, and they are increasingly choosing posed by the increasingly complex and promising commitment to helping them our e-Business solutions for their mort- difficult business environment. We look increase business and slash costs. gage insurance needs. Fully one half of to the future with great enthusiasm for Our innovative products make it pos- our orders now are handled electronically, both our customers and ourselves. sible for them to offer low-down-pay- and the number of Internet applications www.gestructuredfinance.com ment loans to a growing number of first- continues to grow rapidly. time homebuyers by insuring lenders We see the trend continuing, and against loss if a borrower stops making we’ll double our e-Lending product Mortgage Insurance mortgage payments. offerings during 2001. That will help us To create a simpler, faster process strengthen our existing partnerships and for our customers, we’ve digitized our forge new ones, both in the United States Thomas H. Mann President and Chief business using Six Sigma tools and and abroad. Using our e-Business lead- Executive Officer, GE Capital Mortgage Internet technology. Our new Web site, ership, we’ll maximize the value of our Insurance gemortgageinsurance.com, is designed business as we provide all the benefits to enhance lender speed and productiv- of GE for people who don’t want to wait GE Mortgage Insurance had another ity. We now can review applications to own a home. terrific year in 2000, again delivering from lender customers and offer insur- www.gemortgageinsurance.com record earnings while helping make ance online in less than five minutes, a the dream of home ownership a reality dramatic savings compared with proc- for nearly a quarter-million families. essing times of two hours or more using conventional methods.
24 Transportation we co-located Six Sigma Quality Black Commercial Systems Belts with our customers’ operations Finance and service teams for greater impact on their businesses. John Krenicki, Jr. Even with locomotive sales soften- Michael A. Gaudino President and Chief President and Chief Executive Officer, ing, we won the majority of new orders Executive Officer, GE Transportation Systems from North American Class 1 railroads, GE Commercial Finance including new locomotives for Amtrak Despite lower revenues due to a and Norfolk Southern and multi-year Commercial Finance continues as one cyclical decline in locomotive demand, orders from both Canadian Pacific and of GE’s fastest-growing businesses with GE Transportation Systems delivered Union Pacific. A new maintenance con- revenues accelerating 19% in 2000, cap- slightly higher earnings—much of it tract for General Motors EMD locomo- ping a fourfold revenue increase over the result of a fifth consecutive year tives owned by Canadian Pacific broad- the last five years. of double-digit growth in our global ens our service portfolio beyond GE Formed in 1993, Commercial Finance services business. fleets. We launched remote monitoring provides customized financial solutions Adding to our services momentum and diagnostics with Union Pacific for for mid-sized companies, primarily in 2000 was the acquisition of Harmon online locomotive tracking and repair. through senior debt, equity and factor- Industries, positioning us for continued In the e-Business arena, global ing facilities. Today, 1,600 professionals expansion in transportation signaling sourcing and e-Auctions delivered serve over 5,000 companies on four and controls. record savings, and we are aggres- continents through local, customer- Harmon, an established leader in rail sively expanding our efforts to digitize focused transaction teams. signaling and wayside controls, joined all aspects of the supply chain and A major growth area is serving com- with GE Harris Railway Electronics to customer service processes. panies with revenues under $50 million. give us greater capacity and customer As we navigate the inevitable Three years ago we launched start-ups penetration in providing high-technology cycles of the locomotive business, we on both sides of the Atlantic using Six products and services to railroad and remain confident that our investments Sigma Quality tools and the Web to help transit customers worldwide. in services and e-Business offer broad deliver both lower cost and higher cus- E-Business is re-energizing our opportunities for diversification and tomer service solutions. The payoff in business and providing new avenues continued growth. 2000 was a 75% jump in U.S. fundings for growth and productivity. Meanwhile, www.ge.com/transportation and a 200% jump in the United Kingdom, with both groups racing up the leader Real-time monitoring tables in their respective areas. of the Dallas Area The Internet is driving double-digit Rapid Transit System is provided by productivity gains and is making it faster GE Harris Harmon. and easier for customers to do business Real-time tracking with us. One example is our Internet- of commuter trains across the globe based “My GE Deal” tool, which allows ensures that train new borrowers to track their multi-step control systems are loan application process online, view the running at optimum performance. latest documents and provide real-time feedback about our performance.
25 We see significant opportunities GE Appliances launched ahead for our U.S. lending business to customized cooling with the remarkable, new capitalize on gaps in market coverage GE Profile TM ArcticaTM created by the consolidating banking refrigerators—90 years after first introducing industry and the contracted high-yield refrigerators to con- debt market. We also expect to expand sumers. The strikingly our successful participation in the different refrigerators are the result of GE’s restructuring of financial markets largest-ever appliances in Japan, Thailand, Korea, Mexico investment program. Time-crunched con- and elsewhere. sumers will love new Under an exciting new program, GE timesaving features TM “Access GE,” we share proven GE like ExpressChill, ExpressThaw TM and management tools with our customers. Quick Ice.TM Already, more than 1,000 customer man- agers are using these GE tools to solve their particular business challenges. This partnering initiative strengthens our customers’ businesses and, conse- quently, our business relationships. Our skilled and motivated employees run a diverse and increasingly global and digital business, striving to be the provider of choice for companies need- ing creative capital solutions. our $5.9 billion in revenues was trans- addition, we introduced the industry’s www.gecommercialfinance.com acted via CustomerNet, our business- first full line of electronically controlled to-business Web site, while SupplierNet washing machines—ProdigyTM and helped us procure over $1 billion world- WizardTM. We also extended our dish- Appliances wide online. washer position with TritonTM, and we In the marketplace, the Internet captured top ratings from a leading con- helped extend GE’s leadership in the sumer magazine with our SpectraTM gas
Lawrence R. Johnston strategic builder channel. Here, we and electric cooking products. In a game- President and Chief Executive Officer, launched new, wireless business-to- changing event, speed-cooking instruc- GE Appliances business tools for personal digital assis- tions for GE’s AdvantiumTM oven began tants and cell phones, an industry first. appearing on millions of packages from 2000 was an exciting year for GE In the retail channel, Web investments leading food companies. Appliances. Revenues, share and earn- helped to build new customers while con- In 2001, we will continue to stay ings grew in a tough global marketplace, tinuing growth with traditional retailers. focused on product vitality, digitization driven by a strong focus on consumer By far the most exciting development and Six Sigma Quality in order to bring satisfaction, energized employees and was the debut of our all-new ArcticaTM good things to life for consumers all 60 exciting new products. refrigeration line designed to meet 2001 around the world. Our obsession with mining the Web energy standards. This is the largest www.geappliances.com for efficiency and growth drove digitiza- new-product investment in our history. tion across the business. Nearly 50% of These new GE refrigerators are full of compelling consumer features and have been designed with Six Sigma Quality rigor to be our most reliable ever. In
26 GE in the Community
Every day, GE people and the GE Fund are In Pittsfield, Mass., Elfuns renovated Burbank Park, used by residents and visitors to Pittsfield for helping to improve the communities the over 112 years. The project included a complete Company calls home around the world. renovation of a pavilion, installation of a children’s play structure, painting and restoring a beach GE Elfun, the global volunteer organization house, and cleaning over 2,000 feet of shoreline of employees and retirees, undertakes more and play areas. than 1,000 community service projects every year. From mentoring in schools to building In Stamford, Conn., a team of GE Capital Aviation playgrounds to serving meals for the elderly Services employees helped to beautify DOMUS house, a residential facility for at-risk young to renovating parks and cleaning rivers, men. The GECAS team spent a Saturday morning GE’s people volunteer more than one million painting the house and surrounding fencing, removing old shrubs and putting hours each year. in new plants. Several of the residents of DOMUS got Education is a primary focus of the GE involved as well, helping Fund. Fund programs help improve literacy with the plantings. and math skills in the early grades; prepare high school students to attend college; and support women and minority students seeking to earn engineering and business degrees and move into the faculty ranks at universities. In all, GE and its employees, the GE Fund and GE Elfun contributed nearly $100 million in 2000 to support nonprofit community organ- izations, schools, colleges and universities around the world.