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2008–09 Performance Report Regional Communications Network

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2008–09 Performance Report Regional Communications Network Regional Communications Network 2008–09 Performance Report Table of Contents Message from the Assistant Secretary ........................................................... 1 Section I: Overview of the Regional Communications Network ......................... 2 1.1 Mission and Vision.........................................................................................2 Mission .......................................................................................................2 Vision.........................................................................................................2 1.2 Operating Environment..................................................................................2 Section II: Analysis of Program Activity ......................................................... 4 2.1 2008-2009 Achievements ..............................................................................4 2.2 Strategic Priorities and Activities .....................................................................5 2.2.1 Communicating the Government of Canada’s Agenda in the Regions ...........5 2.2.2 Communicating Regional Realities and Perspectives ..................................9 2.2.3 Supporting the Government of Canada’s Communications Community ....... 12 2.2.4 Defining the TBS RCN’s Role in Emergency Communications and Business Continuity Planning ................................................................. 18 2.2.5 Communicating the TBS RCN Mandate .................................................. 21 2.3 Enhancing TBS RCN Activities in the North...................................................... 24 Section III: The Path Forward..................................................................... 27 3.1 The Year Ahead: 2009-2010......................................................................... 27 Section IV: Conclusion .............................................................................. 30 Section V: Appendices............................................................................... 31 Appendix 1 – Communicating the Government of Canada Agenda in the Regions....... 31 Appendix 2 – Communicating Regional Realities and Perspectives ........................... 37 Appendix 3 – Supporting the Government of Canada’s Communications Community .. 41 Appendix 4 – Defining the TBS RCN’s Role in Emergency Communications and Business Continuity Planning........................................................................ 46 Appendix 5 – Promoting the TBS RCN Mandate..................................................... 50 Appendix 6 – List of Acronyms used in the Report ................................................. 52 Message from the Assistant Secretary As Assistant Secretary, Strategic Communications and Ministerial Affairs, I am pleased to present the 2008-2009 Performance Report for the Treasury Board of Canada Secretariat Regional Communications Network (TBS RCN), which outlines the considerable achievements and activities of this group over the past year. Since July 2006, when regional communications personnel were transferred to the Treasury Board of Canada Secretariat, the TBS RCN has undergone significant change, including operational reorganization and the realignment of activities to include three strategic priorities: Communicating the Government of Canada’s Agenda; Communicating Regional Realities and Perspectives; and Supporting the Government of Canada’s Communications Community. In working to support and operationalize these strategic priorities, TBS RCN staff have proven to be leaders in their regions and community of practice; valuable resources for Ministers, senior officials, departments and agencies seeking regional intelligence, strategic advice and communications expertise; and excellent ambassadors for the Treasury Board of Canada Secretariat of Canada across the country. The Performance Report highlights the achievement, range and scope of TBS RCN activities across the country in 2008-2009. Included in the Network’s accomplishments is communications support for Government of Canada priorities such as Canada’s mission in Afghanistan, and the Economic Action Plan; the preparation of regular communications products and documents in reaction to the Speech from the Throne and the Federal Budget; and the delivery of exceptional learning and professional development activities for regional communications personnel. The TBS RCN also played an important regional role in supporting TBS corporate priorities such as Public Service Renewal and the communication of the Management Agenda. The challenges confronting the Public Service during a period characterized by uncertainty, rapidly changing communications technology and growing public expectations concerning access to accurate and timely information are complex. Within this context, the unique work undertaken by the Treasury Board of Canada Secretariat Regional Communications Network to communicate the priorities and activities of the Government of Canada assumes increasing importance. I am proud of the contribution that the TBS RCN has made to enhance Government of Canada communications across Canada, and look forward to future contributions from this unique and dynamic group. Philip Hurcomb Assistant Secretary, Strategic Communications and Ministerial Affairs Treasury Board of Canada Secretariat Treasury Board of Canada Secretariat Regional Communications Network 1 Section I: Overview of the Regional Communications Network 1.1 Mission and Vision Mission The Treasury Board of Canada Secretariat Regional Communications Network (TBS RCN) provides strategic communications advice, expertise, tools and support to Government of Canada (GC) departments, agencies and organizations. Located in centres across the country, the TBS RCN is uniquely positioned to provide a whole-of-government approach to the regional communication of federal policies and priorities. Vision The TBS RCN plays a leadership role in whole-of-government communications by providing strategic communications expertise and regional intelligence to key national and regional decision makers. 1.2 Operating Environment The TBS RCN joined TBS in July 2006 and was integrated into the Federal Councils and External Relations Division in the Strategic Communications and Ministerial Affairs Sector. The Network originated in the Canada Information Office (CIO), which established regional offices across the country in 2000. In 2002, the CIO assumed a broader mandate and became Communication Canada. Subsequent to the disbandment of Communication Canada in 2004, the regional offices served as regional arms of the Privy Council Office’s Communications and Consultations Secretariat. Since 2006, when the regional offices were transferred to TBS, the Network has established a renewed vision and mandate and was restructured for operational efficiency and alignment with TBS priorities and goals. This restructuring included important changes aimed at streamlining regional operations and resulted in a permanent staff reduction from 33 to 27 full-time equivalents (FTEs). The renewed mandate of the TBS RCN includes the provision of strategic communications expertise and regional intelligence to key national and regional decision makers, and in particular, to horizontal organizations including the TB Portfolio, PCO, Finance Canada, Regional Ministers’ Offices, Regional Federal Councils and Federal Communications Councils. A complete list of all acronyms in this report can be found in Appendix 6. 2 The TBS RCN occupies and performs a unique role in regions across the country, serving as a frequent point of contact for federal departments and agencies seeking regional perspective and information relating to communications issues, trends, policy, public opinion and environmental analysis. The TBS RCN has 27 FTEs working in seven regions, encompassing all the provinces and territories: Pacific (including Yukon), Alberta, Prairie/Northern (including Saskatchewan, Manitoba, Northwest Territories and Nunavut), Ontario, Quebec, Maritimes (including New Brunswick, Prince Edward Island and Nova Scotia) and Newfoundland and Labrador. Treasury Board of Canada Secretariat Regional Communications Network 3 Section II: Analysis of Program Activity 2.1 2008-2009 Achievements Following a one-year transition period and a realignment of resources, the TBS RCN experienced a highly productive and successful 2008-2009. The realignment of resources included the consolidation of the Manitoba and Saskatchewan offices into the Prairie/Northern Region, the amalgamation of the offices in New Brunswick, Nova Scotia and Prince Edward Island to create a Maritimes Region, as well as the formal inclusion of the northern territories of the Yukon, Northwest Territories and Nunavut into the RCN under cost-sharing agreements with the northern Regional Federal Councils. In May 2008, the TBS RCN management team met and established three strategic priorities: Communicating the Government of Canada’s Agenda; Communicating Regional Realities and Perspectives; and Supporting the Government of Canada’s Communications Community. Along with the three strategic priorities, two additional key activities were identified for action by the TBS RCN during the reporting period: Defining the TBS RCN’s Role in Emergency Communications and Business Continuity Planning, and Communicating the TBS RCN Mandate. The TBS RCN also committed to enhancing its presence and activity in the three Northern territories. In October 2008, TBS RCN employees
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