9th INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE PROCEEDINGS Changing Roles and Functions in Public Relations Best Western South Miami South Miami, Florida March 9 – March 12, 2006 Edited by Marcia Watson DiStaso University of Miami IPRRC - 337 Framing a Disaster FEMA Press Releases and Hurricanes Katrina and Rita Vanessa Murphree The University of South Alabama
[email protected] FEMA prepares the nation for all hazards and manages federal response and recovery efforts following any national incident. FEMA also initiates mitigation activities, trains first responders, works with state and local emergency managers, and manages the National Flood Insurance Program and the U.S. Fire Administration. FEMA became part of the U.S. Department of Homeland Security on March 1, 2003 FEMA boilerplate On August 23, 2005, the National Hurricane Center reported a “disturbed” weather pattern off the southeastern coast of the Bahamas that would soon become the most notorious hurricanes of our time—Katrina. Within three days, the storm was a Category 3 hurricane blowing through southeast Florida. Six days later, much of the Mississippi Gulf Coast and parts of the Louisiana coast were destroyed. Seven days later, the break in the New Orleans levees overwhelmed the city. And within a month’s time, on September 24, Hurricane Rita, a hit the Louisiana and Texas coastlines as a Category 3 storm causing extensive wind and water damage. In the days preceding and weeks following these storms, the Federal Emergency Management Agency distributed 584 press releases (between August 23 and October 31). This qualitative study examines these releases and compares the September and August messages presented with the timeline of events surrounding the hurricanes.