FORM AND FUNCTION

Font refers to a variant of a . It designates a specific member of a type family such as roman, bold, light, italic.

Exemple: “ Neue” is a Typeface. “Helvetica Neue 65 Medium”, “Helvetica Neue 45 Light”, “Helvetica Neue 73 Bold Extended” are all in the Helvetica Neue typeface. TYPEFACE

A Typeface refers to the group of fonts that share a consistent appearance/design.

Example: We all have family names – mine is Araújo. “Helvetica Neue” is the type family name and includes light, thin, regular, medium, bold, heavy, extended and condensed fonts. “Font is what you use. Typeface is what you see.”

– Nobert Florendo CLASSIFYING TYPES TYPEFACE

Typeface with small lines at the ends of the stroke of a character. Serifs are lighter than their associated strokes.

As these lines make a typeface easier to read by guiding the eye from letter to letter and word to word, serif fonts are ofen used for large blocks of text, such as in a book. “Times New Roman” is an example of a common serif font. SANS SERIF TYPEFACE

Characters on a typeface without serifs.

Helvetica is a popular sans serif typeface. Sans serif fonts are common for display of text on computer screens. This is partly because screens do not render serifs properly. Also a serif character tends to have different thickness along their strokes and this detail is lost on screen. SERIF SANS-SERIF

HUMANIST HUMANIST TRANSITIONAL MODERN TRANSITIONAL GEOMETRIC (= OLD STYLE) (= OLD STYLE)

SLAB-SERIF (= EGYPTIAN)

CALLIGRAPHIC GOTHIC (= SCRIPT) (= )

The baseline is the imaginary horizontal line on which characters sit. MEAN LINE (= WAIST LINE, MID LINE)

The Mean Line falls at the top non-ascending lowercase letters, such as "e," "g" and "y." It is also at the curve of letters like “b” and “d”. X-HEIGHT

The x-height is the distance between the Baseline and the Mean Line of lower-case letters. It is referred to as the x-height because it is the height of a lowercase “x”, as well as the “u”, “v”, “w” and “z”. CAP LINE

The part of a lowercase letter that rises above the mean line. Exemples: “f”, “h”, “k”, “t”.

DESCENDER

The part of a lowercase letter that extends below the base line. Exemples: “j”, “p”, “y”.

TASK 1 (part 2) DRAWING LETTERFOMS

Choose 1 typographic specimen from your diary to work with. Your task is to apply the letterform of your chosen sample to the word “Saigon”.

Final Presentation:

May 4 Submit the Final Artwork in an A4 paper (paper weight: 100gsm or more) + jpeg document.