Cabify: a History of Mobility with Impact
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Cabify: a history of Mobility with Impact Sustainability Report 2018 0 % Index 01. Introduction 4 A message from Juan de Antonio One goal: to show our positive impact Turning challenges into opportunities 02. We are from here 10 We are from here Our purpose and impact Every challenge is a success The structure of our company A chain that builds value We respond to expectations Our principles of behaviour Sustainability strategy: Mobility with impact Main stakeholders 03. We are a responsible business 26 Sustainable economic growth Our employees, a motor for change • Team • Our users 04. Innovation and Technology 48 Our App Investment in R+D+i 05. How we create more sustainable cities 52 Our driver patners Commitment to the environment Committed to society The way ahead Verification Letter 68 Introduction 4 % 06 07 Eight years ago we created Cabify. The project was born the industry, as a company which has been signed up to already 400 employees and we generate indirect em- A message from in a small flat in Madrid as a result of the inspiration of a the Global Compact through the Spanish Global Compact ployment for more than 15,000 drivers. group of people with a common goal: to make cities better Network since 2018 as a partner, endorsing the United This is our commitment: to make cities better places places to live. For this purpose, we draw on innovation Nations Agenda 2030 (ODS). through multiple mobility solutions. We have the trust of Juan de Antonio and technology to make more efficient use of the different Furthermore, we are the first 100 % carbon-neutral millions of people. We have the support of our sharehold- urban mobility alternatives available to us. mobility application in Europe and Latin America, as we ers, among which I would like to highlight Seaya Ventures Since then, we have developed a business project offset all CO₂ emitted by our activity, minimising our im- and Rakuten. In addition, and above all, we have a 100 % based on the culture and awareness of the impact that we pact on the planet. committed team. have as a company with a community vocation. There have To ensure this and other positive impacts globally, our Thanks to all of you who are part of the Cabify com- been difficult situations, complicated moments, emergen- strategy is based on operating in all our markets through munity for your support. None of this would be possible cies and many stressful moments. However, here we are, local partnerships. Since the start of operations in August without you. faithful to the principles that moved us to create Cabify and 2011, this model allows all the group’s subsidiaries to have with a greater desire than ever to consolidate this company declared all revenue generated in their jurisdictions. as one of the great players of mobility with a sustainable Spain is no exception, and in addition to being our and profitable business model. corporate centre, 100 % of our activity in the country is All this is for the benefit of people: drivers (who work invoiced and, consequently, is taxed for the full value for our suppliers, transport companies, etc.); our users, of the journey made. who live in the cities where we work even if they do not We are proud to collaborate in the development of the use our service; our direct employees; and, in short, society markets in which we operate, not only with a proposal for and the cities in which we move, and those we move. differential mobility, but also by contributing to the public Our direct involvement in cities allows us to encourage purse corresponding to us, which allows countries to contin- their transformation and sustainability. This is why we have ue advancing in terms of social and economic development. taken sustainability as the central axis of our corporate Moreover, we are contributing to building a mo- mission, of our vision of mobility, and of the future pro- bility that is not only sustainable, but also inclusive and ject that we envision for our cities: a future that we are multimodal, in which both transport vehicles with driv- building today. ers (in Spain, known as “VTCs”) and taxis —with whom We have a strategic commitment to sustainable eco- we make more than 30 % of journeys globally— shall fit, nomic growth, to the satisfaction of our stakeholders with as well as other micromobility transports such as scooters whom we relate, and to our respect for the environment. and electric motorcycles. This commitment is particularly visible in our business in Today, Cabify is comprised of around 1,500 people Juan de Antonio, Spain, our country of origin, the location of the compa- and, on our platform approximately 200,000 drivers Founder and CEO of Cabify ny’s corporate headquarters and where business growth is also collaborate in the 12 countries and almost 100 ci- linked to responsible development. In this context, we are ties where we succeed in getting millions of customers sincerely proud to be able to say that we are leaders in to choose us to get around the city. In Spain1, there are 1. Cabify operates in Spain through Maxi Mobility Spain SL. 8 % 08 09 One goal: to show Turning challenges our positive impact into opportunities The atmosphere around us is changing, competitive and sometimes a bit hostile. Nevertheless, we are passionate about challenges, especially when we are able to turn what has appeared to be an imminent risk, in the medium or long term, into an opportunity to create positive impact. Some of these upcoming challenges are: A new framework of local regulations Other social risk factors related in the mobility sector, which will mark to urban mobility, such as road This is our first Sustainability Report, a document that we have how the Cabify of the future will be. safety or physical integrity. drawn up taking into account the three dimensions on which we seek to generate impact —economic, social and environmental—, Maintaining a competitive position The sustainable growth of passengers in an increasingly challenging market and drivers, taking care of the interests as well as the guidelines of the Global Reporting Initiative (GRI) and with more mobility alternatives. and rights of all our community. an alignment with the Sustainable Development Goals (SDG) of the United Nations Agenda 2030. In addition, this report complies Keeping innovation and technological The continuous improvement development at the forefront and in of our users’ experience. with the provisions of Law 11/2018 of 28th December, amending permanent adaptation to trends. (i) the Commercial Code, (ii) the recast text of the Spanish Capital Our effort to mitigate the negative impact Companies’ Act approved by Royal Legislative Decree 1/2010 Our commitment to stable, sustainable that new technologies can have on the of the 2nd July 2010, and (iii) Law 22/2015 of the 20th July 2015, and quality employment, especially for traditions and customs of the mobility sector, people in social and labour exclusion. We try its employees and society as a whole. on Account Auditing, on non-financial information and diversity. to ensure that, every day, there are more women and people with disabilities working in the mobility and technology sectors. The incessant search for talent and the Through the activities we have carried out in Spain effort to retain it, particularly in the areas during 2018, we are proud to demonstrate our positive of engineering and programming. Keeping our team motivated in this impact on the people and communities we serve. To this changing and uncertain environment. end, we will talk transparently about what we do and the The creation of value through social development and the reduction challenges we face with greater enthusiasm every day. Searching for new environmentally of inequalities in the communities responsible mobility options. where we have an impact. Looking ahead to 2019, we can only continue working hard to improve our transparency, convinced that we will The constant fight against new threats of Our work to raise awareness surrounding the fraud through the strengthening of our need for more sustainable urban mobility exceed the international standards of our industry. security and information systems. that looks after the only home we have. We are from here 12 % 12 13 We are from here 01. SPAIN1 A Coruña, Santander, Barcelona, Madrid, Valencia, Benidorm, Alicante, Murcia, Seville, Malaga. Cities and their reality are our inspiration. With more and more densely populated urban centres, mobility has become an issue to be resolved all over the world: 01 traffic, pollution, excess vehicles in public OTHER COUNTRIES WE OPERATE IN 11 space, among other issues. 02. Argentina Buenos Aires, Mendoza, Cordoba, Rosario. 03. Brazil These challenges are similar across the world, but it was Belo Horizonte, Brasilia, Curitiba, Campinas, in Madrid where Juan de Antonio founded this company Porto Alegre, Rio de Janeiro, Santos, São Paulo. 06 08 in 2011. In his head there was a premise: the need for a mobility solution to reduce the use of the personal ve- 04. Colombia 09 hicle and its environmental impacts, associating price Barranquilla, Bogotá, Cali, Medellin. with distance travelled. In February 2012, 6 weeks after the official launch, we had already registered 20,000 05. Chile 04 users and made almost 3,000 journeys, becoming the Concepción, Santiago, Iquique, Valparaíso. 03 first Spanish app for private passenger transport services. 07 7 years later, we are characterised by growth and devel- 06. Dominican Republic opment, guided by the intention to improve mobility in our Santo Domingo. Santander cities thanks to technology. A Coruña The dream set in motion by an entrepreneur from the 07.