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Chinese Folklores II » , China's World Heritage ACCESS REPORT 2004/2006 BACKGROUND ¢¡¤£¦¥¨§ © 1 The Advisory Committee on Chinese Programmes (ACCESS) [ ] was set up in 1994 to advise and give feedback on Chinese programmes that are shown on Free-to-air Chinese TV channels so as to enhance the broadcasters’ role to entertain, inform and educate the viewers. 2 This report by ACCESS covers the period April 2004 to April 2006. The current Committee was appointed for a two-year term with effect from April 2004. The list of members in the Committee is as follows: Chairman: Professor Wang Gungwu Director, East Asian Institute, National University of Singapore ¢ ¤¤ ¤ ¤ ¤ !¢!¢" Members: Dr Amy Khor $ # Member of Parliament, Hong Kah GRC %¢&'(¢)%¢&'(¢) %¢&'(¢)%¢&'(¢) 0 *¢+¤,-$.$/ Mr Chan Chee Pong General Manager, Diethelm Keller Engineering Pte Ltd 12¤312¤3 45¢645¢6 12¤312¤3 45¢645¢6 Ms Claire Chiang Managing Director, Banyan Tree Gallery (S) Pte Ltd 7¤89 :7¤89 : 7¤89 :7¤89 : ) ) ) ) ;¢< => GH¢IJLKM , ?¢@ACBED¢+¤F ) Dr Chou Mei Ling Deputy CEO, Care Corner Counselling Centre NOP¢(¢)NOP¢(¢) NOP¢(¢)NOP¢(¢) ;¢<X¢=¤> Q¤R¢ST$UWV Ms Goh Gek Choo Assistant Director, Trade Division, Ministry of Trade & Industry Associate, Monetary Authority of Singapore (from Oct 2005) Y¢Z[$:Y¢Z[ : Y¢Z[Y¢Z[ : : ) ) ) ) \¢]^¤_¤`a¤bc M" de ;< ci j k¢l$mLn , D¢+Ffg¢h ( 2005 ) Associate Professor Hao Xiaoming Vice Dean (Research) and Division Head (Journalism & Publishing), School of Communication & Information, Nanyang Technological University oqprs¤oqprs¤ oqprs¤oqprs¤ c_vwxy¢^z {¤wq|LX$| " t¢u 1 ACCESS REPORT 2004/2006 Members : Mr Hee Theng Fong (continued) Lawyer, Hee Theng Fong & Co %¢}%¢} ~¢~¢ %¢}%¢} ~¢~¢ ¢ ¢ ¢¢ ! Mrs Hwang-Lee Poh See CEO/Principal, Patson's Learning Centre w$| =¤> | / " Ms Jenny Low Yen Yen Planning Officer, Planning Division, Ministry of Education $: : : : ) ) ) ) ¢a¤ M Dr Kwok Kian Woon Vice-Dean & Head, Division of Sociology, School of Humanities & Social Sciences, Nanyang Technological University ¤¢(¢)¤¢(¢) ¤¢(¢)¤¢(¢) c_vw ¡¢^¤ ww$|LXq| H " t¢u Mr Leng Chin Fai Director, Fei Yue Family Service Centre ¢¤¢¤ ¢¤¢¤ ¤¢ .L¡ Ms Lilian Ong Sing Lian Executive Officer (Feedback Unit) Ministry of Community Development, Youth and Sports : : : : ¢£¤¢£¤ ) ) ¢£¤¢£¤ ) ) c ; < ¥¦ ¨ © § Mr Lim Hak Min Finance Analyst, IMC Pan Alliance Pte Ltd ª«¤¬ª«¤¬ ª«¤¬ª«¤¬ ­¤®¯ GHI³JLK¢M , °¢±¤² Mr Ong Liang Peng Manager, FMMD, Ministry of Manpower µ´·¶¸¹ ´·¶¸¹ ´·¶¸¹´·¶¸¹ a c¢½¾¿ » ¼¤h Hº - Dr Quah Sy Ren Deputy Head, Division of Chinese, School of Humanities & Social Science, National Technological University À ÁÂ(¢)À ÁÂ(¢) À ÁÂ(¢)À ÁÂ(¢) c_vw ¡¢^¤ ww$|LX¤Ã H t¢u Ms Tan Miao Ling Principal, Guangyang Secondary School 1 ÄÅ1 ÄÅ : : 1 ÄÅ1 ÄÅ : : ) ) ) ) wÇ Æ " uU 2 ACCESS REPORT 2004/2006 Members : Ms Tan Siew Geok1 (continued) Homemaker 1È1È É É : : 1È1È É É : : ) ) ) ) ÊË¢Ì Mr Tan Wu Siang Head of Department (Mathematics) Red Swastika School 1 Í¢Î1 ͢Π1 Í¢Î1 ͢ΠwÇ¢Ñw¤a¢¤¢ ÏÐ Mr Wan Shung Ming Executive Director, Tin Sing Goldsmiths Pte Ltd ÒÓqÔÒÓqÔ ÒÓqÔÒÓqÔ # Õ fÖI³JLKM Mr Wong Lin Tam Managing Director, Wang Media Consulting Pte Ltd &×&× &×&× Ùc Ø §L©¢ ! ÚÛÜÝ¢Þ TASKS PERFORMED 3 Under Professor Wang’s chairmanship, the Committee held eight meetings during the period of April 2004 to March 2006. Dialogue sessions were also held with Channels 8 and U, as well as the board of MediaCorp to update and exchange views on improving the quality of Chinese programmes. 4 The role of the Committee included the following: a Review and give feedback on Chinese programmes shown on Channels 8 and U; b Review and provide recommendations on the range and quality of Chinese programmes; and c Review and provide feedback on censorship issues. 5 This Committee also took a more pro-active approach in terms of monitoring of various genres of Chinese programmes in order to provide valuable feedback to the broadcaster. To ensure an equitable spread of focus on specific areas, the ACCESS formed various interest groups to monitor and assess the different genres of programmes. Specific areas such as programmes for children or the elderly, variety and sitcom, drama, news and info-educational content were watched by members familiar or with keen interest in such areas. 1 Resigned from the Committee with effect from 21 Mar 2005. 3 ACCESS REPORT 2004/2006 OVERVIEW ON THE RANGE AND QUALITY OF CHINESE PROGRAMMES Introduction 6 Following the merger between the incumbent broadcaster MediaCorp, and the second Free-To-Air (FTA) TV broadcaster, SPH MediaWorks, the Committee expressed concern about the removal of competition from the local media scene and how it would affect the future development of the industry. 7 Specifically, with the closure of SPH MediaWorks’ English channel (Channel i), the Committee hoped that the merger would not lead to the possibility of one of the two channels being axed or combined, resulting in a step backwards to the past when viewers had little choice of TV channels, especially since Channel U had brought the viewers many innovative and creative local variety shows. 8 Having observed MediaCorp’s Channel 8 and U over the past years since the merger, the Committee recognised that both Channel 8 and Channel U each have their own merits, with Channel 8 being adept in its production of local dramas, while Channel U’s stronghold is in variety shows, and is glad to conclude that range and quality of Chinese programmes have not suffered after the revamp of the two channels. OBSERVATION OF CHINESE PROGRAMMES & RECOMMENDATIONS News Bulletins 9 The Committee applauded the strategy of having news bulletins at different timings on both Chinese channels, as it enables more opportunities for viewers to watch the news. In particular, the 11pm news is welcomed by many professionals, who reach home late and are still able to watch the news. However, members observed that even though news bulletins on Channel 8 and Channel U are scheduled at different timeslots with different presenters, the content is similar. 10 To encourage viewers to have more exposure to news by watching news bulletins from both channels, members suggested that news bulletins on both channels be differentiated by focusing on different story angles. For example, Channel 8 may concentrate on analysis and foreign news, while Channel U could leverage on lifestyle reporting and local issues. However, if this approach is taken, the 2 channels will need to collaborate by ensuring that presenters invite viewers to watch the news on the other channel for greater coverage, so that viewers do not miss out on local or foreign news. The Committee, however, did not see a need for a fixed entertainment news segment during bulletins as news stories should not be sacrificed for entertainment trivia that are probably covered by other entertainment programmes. 11 In addition, members observed that the language standards of Chinese news broadcasters have declined, especially with the usage of inappropriate phrases by vßáàâã Ñ v äqå ° Q presenters (e.g., . H “ ”2 “ ” [inappropriate to use “record ¢ò êLë ì³í î¢ï ð³ñ óLô$õ¢ö breaking” to describe a tragedy]; æç è é “ ”; “ ”; “ ” [inappropriate to use “a good ending” to describe a tragedy] etc). 4 ACCESS REPORT 2004/2006 Current Affairs and Info-educational Programmes 12 Similarly, there is a need for better positioning of local current affairs programmes between the two Chinese channels. For example, Channel 8’s Frontline ÷ùø¢úûüqý ÷ùþ ÿ ý and Focus sometimes touch on similar issues as Channel U’s ® ©£ ÷¡ £¢¥¤£¦¨§$ý ÷ ý former Inside Out and the current Scoop l , and these programmes often over-emphasize local issues at the expense of in-depth analysis of foreign developments like elections in other countries or global developments. ® © ÷ ý 13 The Committee suggested that Scoop l focus on local news while ÷ùþ ÿ ý Focus concentrates solely on foreign news, and recommended that current affairs programmes experiment with new ways of presentation. 14 However, members felt that the broadcaster's many years of experience in øú û$ü producing good quality current affairs programmes like Frontline « » and þ ÿ Focus « » stood them in good stead. Their experience in the sensitive treatment of controversial topics, together with the synergy they enjoy internally with their news counterparts (e.g. in the conversion of topical news to current affairs topics, as well as the usage of footages), is a quality that may not be easily replicated by new independent production houses. In addition, in-house productions also have the option of translating good Channel News Asia (CNA) programmes to Chinese and be shown on the Chinese channels. A good example is the forum programme which the young had with MM Lee (Why My Vote Matters — A Dialogue with the Minister Mentor) which was shown on Channel 8 after the initial CNA telecast. 15 As for info-educational programmes, the Committee would like the broadcaster ­Ù ÷ û ý to keep up the good work done with classics like Money Week ë , World ÷£ ý ÷ ý This Week Tuesday Report , and in particular, the series, ʤx Ê ÷ ý ÷ ý where the sub-series like Heirloom Recipes , My Home ì , My ÷¡ ý Little Angel H etc were very well researched and well produced. 16 Channel U was also commended for its efforts to push its current affairs and info-educational programmes into prime-time slots, enabling more viewers (specially the young) to benefit from these programmes. The channel was also praised for ÷ successfully managing and producing forum discussion programmes like Shoot! I £ ý ÷!¥"¥# $qý and Crossfire , the former encouraging more students to be interested in serious topics, while the latter explored and navigated sensitive topics professionally. ÷&%¨')( ý 17 As for the acquired “sex education” series Love Airways , the Committee felt that the programme did not come across as educational or informative, but rather more of an entertainment programme with sex as its focus.
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