Breastfeeding Friendly Spaces UPDATE

September 2013

Topkids Check out a Breastfeeding Friendly Road are Accredited Space near you Early Childhood Businesses, Cafes Breastfeeding Education ServicesCES) and Restaurants Friendly Eastern Eastern Bay of Plenty St George Education and Childcare Centre Cafe Coco Anglican Homebased Childcare Whakatane Eastbay REAP – Whakatane, Opotiki, Anglican Homebased Childcare Ohope Kawerau, Murupara Anglican Homebased Childcare Opotiki JJ’s Cafe Anglican Homebased Childcare Kawerau PAK’nSAVE Anglican Homebased Childcare Ruth’s Kitchen Te Aria Toka Ki Te Whakatohea The Village Bakery Playcentre Whakatohea Iwi Social and Health Services Wairaka Playcentre Tuwharetoa Ki Kawerau Mananui Playcentre Plunket – Whakatane, Kawerau, Port Ohope Playcentre Edgecumbe, Waimana, Taneatua, Opotiki Western Bay of Plenty Western Bay of Plenty The proactive, friendly staff at ABC Bayfair Arena Cafe ABC Papamoa Cafe 100 Topkids Waihi Road have created a Arataki Kindergarten Cameo Cafe clean, comfortable and welcoming Ark Early Childhood Centre Dry Dock Cafe Community Kindy Mount Maunganui Greerton Library area for mothers to breastfeed. First Steps Mount Maunganui Grindz Cafe Matua Plunket Kindergarten Mt Maunganui Library TopKids Waihi Road used a comprehensive Merivale Whānau Aroha Centre Pacific Coast Technical Institute method to ensure the mothers, parents, Quality Kidz Papamoa Library whānau and families using their Early St Mary’s Family Centre Mount Maunganui PAK’nSAVE Papamoa Childhood Education (ECE) service know TopKids Mount Maunganui Plunket – , Otumoetai, City/ they are Breastfeeding Friendly. Staff of TopKids Ngatai Road Greerton, , Welcome Bay, Mount Maunganui, the Koru Room, who care for children TopKids Waihi Road Taupo Robert Harris Coffee Roasters aged three months to two years carried My Treehut Early Learning Centre Sober Camel Cafe out a SWOT (strengths, weaknesses, Taupo Children’s Corner Duncan Street Spring St Cafe opportunities, threats) analysis on their Taupo Children’s Corner Lakewood Drive Sunrise Cafe breastfeeding environment. The review Taupo Children’s Corner Wheretia Street Tauranga Library looked at what the ECE service already Rotorua Taupo Breakers provided and where improvements ABC Central Rotorua Central City Quality Educare Pukaki St Fast and Fresh Bakery Cafe could be made. As a result of the review, Central City Quality Educare Pukuatua St Friends Cafe TopKids Waihi Road implemented a Kidz World, Rutland St Kissa-Kai Japanese Cafe and Restaurant breastfeeding policy, improved the area Kidz World, Brent Rd Heritage of India available to breastfeeding mothers and Kidz World, Maisey Place Rotorua parents, purchased a new couch which is Kiwi Educare Ltd Aunty Annie’s Cafe McDonald’s, Fenton St easy to clean, and increased the amount Kreative Kidz Ngongotaha Early Learning Centre McDonald’s, Fairy Springs of Breastfeeding Friendly signs. Quality Kidz McDonald’s, Te Ngae Rotorua Childcare Centre Mr Rental Rotorua Girls’ High School Childcare Centre Nando’s Rotorua School for Young Parents Childcare Rotorua District Library Centre The Bakehouse Cafe The Ole Schoolhouse Childcare Centre Wendy’s Tiny Tots Educare Topkids Education and Care Centre, Lynmore Topkids Education and Care Centre, Pukuatua St Why is being Some of your local Breastfeeding Breastfeeding Friendly Friendly Spaces important? Exclusive breastfeeding is recommended until babies are around six months old. After six months, exclusive breastfeeding is not enough for a baby to grow and develop. Babies should then have a combination of solids and breast milk until they’re at least Aunty Annies one year or older. Mothers may require support from their Cafe in Rotorua family, health services, workplace, ECE services and the wider community to feel encouraged and supported to breastfeed.

What are the benefits of breastfeeding? Robert Harris  Breast milk is the best first food for babies to help ensure Coffee Roasters optimal growth, development and health. in Tauranga  Breast milk is easily digested, immediately available and always fresh.  Breastfeeding promotes health in both mother and baby.  Breast milk provides babies with a perfect blend of nutrients and protective antibodies, playing an important role in protecting against illnesses like colds, tummy problems, allergies, asthma and infections. Arena Cafe at Why should we support mothers to ASB Baypark breastfeed in public?  Babies need to be fed anywhere at any time.  It can be daunting to breastfeed in public.  Some mothers have had negative experiences when breastfeeding in public.  We need to help mothers feel comfortable about breastfeeding in public. Need more Did you know? signage? Breastfeeding is an international human right. Mothers are Due to feedback from permitted to breastfeed in public and at work under the our Breastfeeding Friendly Human Rights Act (1993) and international law. Spaces, reaccreditation has This means changed from six months to two years. Should you need to update A mother has the right to breastfeed her baby anywhere, your signage, whether this is stickers or anytime. external signage, please do not hesitate to So what can we do to be contact us. breastfeeding friendly?  Include a workplace policy in your training manual that Want to become states you support mothers to breastfeed.  Be supportive of mothers who breastfeed. Breastfeeding Friendly?  Here are some practical options you can consider: Does your neighbouring business want to become – Have a suitable space available for breastfeeding Breastfeeding Friendly? (not the toilet!) Contact one of your local Breastfeeding Friendly advisors, – Have drinking water available or to find out more information please visit our website www.ttophs.govt.nz/breastfeeding. What is the Breastfeeding Useful Friendly Spaces Accreditation? information for Research has highlighted several reasons for mothers not breastfeeding mothers, whānau at all, or for stopping breastfeeding early. Reasons include mothers returning to work, the social perception of breastfeeding and the lack of /families and ECE knowledge around expressing and storing breast milk. service staff Toi Te Ora – Public Health Service (Toi businesses, cafes, restaurants, ECE Te Ora) supports the good health and services, retailers and libraries wellbeing of people in the Bay of Plenty in Rotorua, Taupo, Tauranga and If a mother is going to be away from and Lakes districts, including fostering Whakatane have created breastfeeding her baby when a feed is due, she may the development of environments that friendly environments, and achieved wish to express breast milk and leave it support a healthy lifestyle through Breastfeeding Friendly Spaces at the ECE service to be fed to her baby nutrition for everyone, breastfeeding Accreditation. Overall, feedback by a caregiver. The amount expressed babies included. from some of our accredited spaces may vary during the day and differs indicates that the initiative is sustaining between mothers. All breast milk Breastfeeding Friendly Spaces supportive environments for mothers should be clearly labeled with baby’s Accreditation creates and sustains and their families. name, mum’s name, date and time of public environments where mothers will express. There is a leaflet provided in feel more comfortable breastfeeding. Public health outcomes cannot the accreditation package which can be This will have a positive effect for the be achieved by the health sector given to mothers, whānau/families and babies being breastfed and also for alone. This initiative supports the ECE service staff on how to store and onlookers who may influence a decision work of businesses, workplaces and heat expressed breast milk. to breastfeed in the future. People can other health services to increase identify a Breastfeeding Friendly Space breastfeeding rates and duration by signs on the premises. by providing breastfeeding friendly environments where community Since Breastfeeding Friendly Spaces members live, work, learn and play. began in August 2011, over 100 Breastfeeding Ukaipo, a source Tuwharetoa Friendly tip of sustenance ki Kawerau

The word Ukaipo means a source of maintaining sustenance. Ukaipo is an Eastern Bay of Plenty coalition that is focused on working the kaupapa with stakeholders to advocate for the healthy nurturing of babies. Part of this focus is to Tuwharetoa ki Kawerau Health, promote and protect breastfeeding. Education and Social Services signed up to be Breastfeeding Friendly This group supports mothers and whānau accredited this year. The service to start and continue breastfeeding, and supports all whānau who come Storing and Heating Breast Milk understand that both clinical and non-clinical to use the service and supporting support is required to improve the rates breastfeeding fits right in with Include the storing and heating of mothers who breastfeed. There are two their kaupapa. Management staff breast milk magnet and bottle labels major reasons for why mothers do not start were very supportive of gaining in ECE service enrolment or starter or stop exclusive breastfeeding within the the Breastfeeding Friendly Spaces packs. Access to the magnet will first six months - mothers returning to work Accreditation from Toi Te Ora, and provide staff and parents/whānau and an unsupportive social environment. did not have to make any significant with the knowledge and information Ukaipo is committed to working towards changes as they always supported they might need, or want to consider reducing these barriers and increasing mums to breastfeed. The kaupapa is when looking to enrol their children opportunities to help mothers in the in further maintained with the display of with your service. Eastern Bay of Plenty. Breastfeeding Friendly signs. World Why is Breastfeeding breastfeeding Week 2013 important for World Breastfeeding Week oral health? was recently celebrated during the first week of August. This  year’s theme recognised that Breastfeeding contributes to good peer support and family links oral health.  are critical for breastfeeding Breast milk supports the immune women and have a positive system which helps babies to fight influence on breastfeeding rates infections and decay (bacteria is and duration. With this in mind involved in the development of eleven venues across Eastern tooth decay).  Bay of Plenty, Western Bay Breastfeeding supports good of Plenty, Taupo and Rotorua development of the child’s facial celebrated the Big Latch On muscles and jaw. with mothers breastfeeding For more information, please contact simultaneously in attempt to Community Dental Services, Bay of Staff at Toi Te Ora’s Tauranga Office embracing Plenty District Health Board on 0800 break last year’s record of 1571. the week’s celebrations TALK TEETH or visit www.letstalkteeth. co.nz. Further information Plunket Bay of Plenty Area La Leche League Bay of Plenty (which includes Rotorua) and Lakes 07 578 7811 Tauranga 07 577 6892 www.plunket.org.nz/areaoffice/show/19 Papamoa 07 574 8722 Heart Foundation Katikati 07 549 5644 Rotorua 07 349 0635 Waihi 07 863 9456 Tauranga 07 571 3013 (which includes Rotorua 07 345 4838 WorkWell for Eastern Bay of Plenty) Taupo 07 378 7967 www.heartfoundation.org.nz/healthy- www.lalecheleague.org.nz breastfeeding living/healthy-eating/under-fives- nutrition/breastfeeding WorkWell is a workplace wellness management system created and facilitated by Toi Te Ora. Workplace wellness is about doing everyday Local Breastfeeding Friendly Advisors business in a way that leads to an For more on the Breastfeeding Friendly Spaces Accreditation visit our website improvement in employee wellbeing. www.ttophs.govt.nz/breastfeeding or contact one of your local Breastfeeding Friendly Advisors: Having a workplace that allows Western Eastern breastfeeding to continue after a new Lakes mum has returned to work can also 1st Floor Bay of Plenty Bay of Plenty benefit employers. Mothers who are 1166 Amohau Street Level 1 Cnr Stewart & Garaway Streets ROTORUA 510 Cameron Road Whakatane Hospital able to continue breastfeeding after they TAURANGA WHAKATANE return to work are more likely to return to the same employer, saving significant costs in recruitment and training. Bridget Louise Harvey Sarah Stevenson Chiwawa 07 577 3763 07 577 3778 Employers can support breastfeeding 07 349 7269 employees by providing four simple things: good communication, time, space and support. For more WorkWell information on breastfeeding please check out our WorkWell website www.workwell.health. nz/workwell_breastfeeding.