Myrtle Avenue Brooklyn DMA, Inc. (BID) – Balance Sheet, 7/1/17-6/30/18 (Unaudited Statements)

GREETINGS FROM MYRTLE AVENUE As we look back at our accomplishments of the past year, we are grateful for an incredibly supportive community - a community of residents, businesses, and institutions who serve as neighborhood partners. All of you love Myrtle Avenue just as much as we do. All of you are its champions, ambassadors, and co-creators. As you review this report, know that all of this great work was the result of our collective commitment to making Myrtle Avenue a truly wonderful place.

The winds of change also arrived at our BID this year, with the retirement of Dr. Thomas Schutte, our founding board chair. Dr. Schutte was a fierce champion for Myrtle Avenue, and we are deeply appreciative of his leadership over the past decades. We welcome Kevin Shirley of Apple Bank, who is equally passionate about this community, to the role of BID board chair as he guides us into our next chapter.

In partnership,

Meredith Phillips Almeida Executive Director

Front Cover Top Row (left to right): Kym (Brooklyn Sweet Spot), Craig (BKG Coffee Roasters), Cathy (NY Mega Nails), Tahir (Myrtle Myrtle Avenue Brooklyn Partnership Drug Care Corp.), Jill Lindsey (Jill Lindsey). Second Row: Ephrem 472 Myrtle Avenue, 2nd Floor, Brooklyn, NY 11205 (Bergen Bagels), Noeli (Key Food), Gurvan Jr. (Duncan’s Quality (718) 230-1689 | [email protected] Fish Market), Silvia (LaRina), Kevin (Apple Bank). Third row: Gina @myrtleavebklyn | myrtleavenue.org (The Emerson), Ahmad (Falafel House), Tamara (Blick Art Supplies) SANDS ST

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LAFAYETTE AVE The Myrtle Avenue Brooklyn PartnershipLIRR fosters an inclusive vibrant community anchored by Myrtle 1 block 3 blocks Avenue. We do this by engaging and supporting our neighbors, cultivating partnerships, building community capacity, identifying needs and providing services that connect our neighbors to resources and opportunities.

The Partnership is comprised of two entities, the Myrtle Avenue Revitalization Project LDC (MARP) and the Myrtle Avenue Brooklyn Business Improvement District (BID). At the core of our mission is ensuring Myrtle Avenue is clean, attractive and safe. KEEPING CLEAN STAYING GREEN 149 165 On the daily, our street crew is sweeping up litter, emptying corner trash graffiti tags tree beds and recycling bins, removing graffiti, painting street furniture, and keeping removed nurtured Myrtle Avenue looking great. The BID also works with city agencies on a daily basis responding to illegal dumping, derelict bicycles, and unsafe 9,180 1,000 road or sidewalk conditions. sanitation seasonal We’re also working throughout the seasons to keep Myrtle Avenue hours work flowers planted looking green. The BID staff and partners plant seasonal plantings in the avenue’s tree pits, prune and maintain the street trees, and provide 19,200+ 54 weekly watering. Our custom tree guards and benches are on 24/7 duty trash bags young trees protecting trees, while providing art on the street and places for locals to removed watered weekly rest and enjoy their neighborhood. 97 101 Partners The Doe Fund, Council Member Laurie A. Cumbo, The trash bins custom tree Horticulture Society of New York, NYC Dept. of Transportation, NYC serviced, daily guards maintained Dept. of Sanitation, U. Arias Corp., City 1 Maintenance

DISTRICT MARKETING EVENTS + ART Through marketing and community events, we strive to connect people to local businesses, art and each other. 92 77 street banners community installed events We love our neighborhood, and we’re not afraid who knows it. Local businesses, history, attractions, events - you name it and we’re 41,405 promoting it. Whether it’s online or in print, our district marketing aims marketing pieces 6,880 event attendees to connect locals and visitors to all our neighborhood has to offer. distributed

The roster of events and cultural programming staged by the 40+ 62 Partnership continues to grow. Annual events like Black Artstory Month, press pieces holiday light holiday tree lighting in Fort Greene Park, the new Move on Myrtle generated fixtures series, and historic walking tours provide opportunities for neighbors to connect, and for us to showcase local artists, businesses, and our 16 9 neighborhood’s unique vibe. local bus public art shelter ads installations Partners Apple Bank, Fort Greene Park Conservancy, American Opera Projects, TD Bank, Corcoran, NYC Parks, St Joseph’s College, Apple Bank, Uniqlo USA, BRIC, Ingersoll Intergenerational Community Arts 10,800 social media followers Council, Ingersoll Cornerstone Community Center, NYPD 88th Precinct, 4,000 newsletter subscribers JACK, Brooklyn Navy Yard, Local Businesses OUR REACH 42,000 annual website visitors EVENTS + ART

Myrtle the Elf

Wallabout Walking Tour Black Artstory Month Our work with local businesses is focused on preserving the district’s ability to meet the needs of local residents. WELCOME TO MYRTLE! 12 new businesses opened their Our business assistance and attraction efforts support the preservation and doors this past year on Myrtle: growth of Myrtle Avenue’s independently-owned commercial district. For existing businesses, our assistance programs include the Storefront Grant Brazils Waxing Center program, pro bono legal referral service, marketing + press assistance, and European Wax Center navigating city government. Hudson Jane Myrtle 99 Cent $15,000 12 180 Ojalá Comida Mexicana storefront improvement monthly real estate businesses, 85% Petee’s Cafe grants awarded reports produced independently-owned Pipsqueak Shoppe + Salon When working with businesses looking to open on Myrtle Avenue, we serve Pronto Gourmet Deli as the leading expert on local market conditions. We collect data to pinpoint SL Tax Centers the unmet retail needs of local residents and advocate for businesses to Verizon – Paging Zone open here who will meet those needs. Vitality Health + Wellness Bar

Partners NYC Small Business Services, Goodwin Procter LLP, Wine Legend Property & Business Owners Myrtle Merchant Breakfast By partnering with local residents, we’re working to SUPPORTING SERVING YOUTH connect neighbors with resources. HEALTHY LIVING & SENIORS This year, we expanded our work with local residents beyond our food access and healthy living programs to focus on community safety. The Partnership was selected to work with residents on improving safety at Ingersoll Houses through the Mayor’s Action Plan for Neighborhood Safety 300 17 Farm Fresh teens employed in (known as NSTAT), equipping a stakeholder group of residents to identify Boxes sold local summer job needs, propose and implement solutions. program

Additionally, the city awarded us a Neighborhood Challenge grant, funding a collaboration with tech start-up Benefit Kitchen to create a tool that’ll easily 120,000+ 12 connect local residents with low-incomes to available benefits, including lbs of produce local businesses services at Myrtle Avenue businesses. distributed mentored teens

Partners City Harvest, Brooklyn Navy Yard, Forest City NY, Corbin Hill Food Project, CitiBike, Council Member Laurie A. Cumbo, Farragut, Whitman & 7 6 Ingersoll Resident Associations, Madison Sq Boys & Girls Club, The Brown biking + fitness Myrtle Senior Bike Girl, Pratt Institute MFA in Writing, Pratt Center, Pratt DICE K-12, Emmanuel events held events held Baptist Church, Senior Advisory Council, Benefit Kitchen, NYC Small Business Services, NYC Mayor’s Office of Criminal Justice, Center for Court Innovation 17 teens employed in local summer job program

Volunteers at the monthly Fort Greene & Farragut Fresh Pantry The Myrtle Avenue Plaza created a space for people and a new venue for community events.

Last year, construction of the Myrtle Avenue Plaza finally came to a close. The new community asset quickly became a place where locals relaxed, in addition to hosting fun community events like the Thriller Dance Party on Halloween, winter activities like ice sculpting during Merry on Myrtle, and Move on Myrtle, a new summer event series with weekly fitness, music and kids programming.

In addition to staging events, we keep the plaza clean and care for its amenities, including:

• 37 trees • 1 public art installation • 49 fixed benches & tables • 1 performance stage • 973 shrubs & perennials • 14 new bike racks • 33 new litter bins • 3 wayfinding signs

Partners NYC Dept. of Transportation, TD Bank, Myrtle Ave Businesses

OUR FUNDERS MYRTLE AVENUE REVITALIZATION PROJECT LDC MYRTLE AVENUE BROOKLYN BID

Foundation + Grants Sponsors Annual BID Assessment The Gilbert Rivera Charitable Apple Bank Pratt Institute Foundation Aufgang Architects NYC Department of Transportation - Con Edison Bergen Bagels OneNYC Plaza Equity Pratt Center BKG Coffee Roasters TD Bank Brooklyn Family Dental Government Brooklyn Navy Yard NYC Small Business Services Development Corporation NYS Homes & Community Corcoran Realty Group Renewal Doug Bowen NYS Assembly Member Joseph Forest City New York Lentol Gentleman Farmer Fort Greene NYC Council Member Laurie A. Green in BKLYN Cumbo Key Food USDA Community Food Project Long Island University Fund for the City of NY Madison Realty Capital Pratt Institute Putnam’s Pub & Cooker The Society for Clinton Hill St. Joseph’s College TD Bank The Phoenix Rehabilitation & Nursing Center OUR TEAM MARP & BID Staff BID BOARD OF DIRECTORS MARP BOARD OF DIRECTORS

Meredith Phillips Almeida BID & MARP Kevin Shirley, Chair Class A Dr. Thomas F. Schutte, Chair Executive Director John Dew, Vice-Chair Class A P. Ann Daniels, Vice-Chair Michael Weiss, Treasurer Class A Dr. Georgianna Glose, Secretary Shaquana Boykin MARP Larry Esposito, Secretary Class A Michael Banach, Treasurer MAP Engagement Coordinator, Doug Bowen Class A Rashida Abuwala Neighborhood Safety Dale Charles Class A John Dew Gurvan Duncan Class A Raffaele DiMaggio Kristin Brown BID Leah Flax Marketing & Events Coordinator Tony Guzman Class A Larry Hoy Class A Bernell Grier Nicole Forté MARP Mutale Kanyanta Class A Gary Hattem Healthy Communities Program Rasmia Kirmani-Frye Class A Emily Ahn Levy Coordinator Tamara Browne Class B Mike Massiah Elissa Olin Class B Jed Marcus Chad Purkey BID & MARP Amanda Neville Class B Dr. K. Aletha Maybank Deputy Director, Planning & BID Services Gerry Rooney Class B Brian Robinson Carol Thomas Class B Sudha Seetharaman Raome Quiñones BID Alejandro Varela Streetscape Manager Samantha Johnson Class C Carol-Ann Church Class E Lawrence Whiteside Jennifer Stokes BID & MARP NYC SBS Commissioner Gregg Bishop NYC Comptroller Scott Stringer Class A - property owners Deputy Director, Partnerships & Class B - business owners Programs Brooklyn Borough President Eric Adams Class C - residents NYC Council Member Laurie A. Cumbo Class E - non-voting FY18 FINANCIAL STATEMENTS

Myrtle Avenue Brooklyn DMA, Inc. (BID) – Balance Sheet, 7/1/17-6/30/18 (Unaudited Statements)

ASSETS FY18 FY17 CURRENT ASSETS Cash and Cash $142,543 $144,004 Equivalents Accounts Receivable 21,034 17,000 Prepaid Expenses 20 3,376 TOTAL CURRENT ASSETS 163,597 164,382

NON-CURRENT ASSETS Street Furniture Initiative 54,505 45,640 Assets

Total Assets $218,102 $210,021

LIABILITIES FY18 FY17

CURRENT LIABILITIES Accounts Payable $29,832 $44,072

Net Assets 188,270 165,949

Total Liabilities $218,102 $210,021 FY18 FINANCIAL STATEMENTS

Myrtle Avenue Brooklyn DMA, Inc. (BID) – Income & Expenses, 7/1/17-6/30/18 (Unaudited Statements)

REVENUES FY18 FY17 EXPENSES FY18 FY17 BID Assessment $575,000 575,000 Salaries $200,269 $203,856 Contributions 50,000 30,000 Payroll Tax Expenses 18,024 19,524 Sponsorships / Other 45,757 54,269 Payroll Processing 10,240 9,897 Health Insurance 13,350 12,462 $670,757 $659,269 Total Income Retirement 2,589 2,485 Salary - Summer Youth 20,686 15,708 Professional Fees 3,787 8,701 Consultants 18,998 19,541 $20,756 $1,487 Change in Net Assets Rent 22,800 21,900 Utilities 4,362 4,992 Insurance 2,122 2,011 Net Assets (beginning of year) $167,513 $164,462 Office Supplies 4,608 4,663 Office Equipment 1,446 2,019 Net Assets (end of year) $188,269 $165,949 Postage & Delivery 1,355 264 Dues & Subscriptions 6,374 3,788 Meeting Expenses 5,582 4,772 Bank, Tax & Filing Fees 212 172 Travel & Local Transportation 341 499 Professional Development 1,141 2,136 Supplemental Sanitation 119,697 118,130 Graffiti Removal 3,570 3,542 Plaza Ops & Maintenance 10,737 2,410 Horticulture/Tree Pit Maintain 20,530 25,127 Street Furniture Maintenance 10,177 14,140 Streetscape Improvements 3,828 27,180 Storefront Improvement Grants 15,826 12,561 Advertising & Sponsorships 9,501 9,918 Promotional Materials 18,374 25,888 Events & Programming 31,999 14,635 Public Art Installations 4,400 5,862 Holiday Lights and Decor 63,077 56,710

Total Expenses $650,001 $656,217 FY19 BUDGET Myrtle Avenue Brooklyn DMA, Inc. (BID) – FY19 Operating Budget, 7/1/18-6/30/19

INCOME EXPENSES BID Assessments 575,000 Salaries 193,978 Payment In Lieu Payroll Tax Expenses 18,428 Contributions 50,000 Health Benefits 10,048 NYC DOT One Plaza Equity 20,000 Retirement Fringe 3,318 Sponsorships / Other 20,000 Salary—YEMP 0 Professional Fees 7,400 Total Income $665,000 Consultants 20,000 Rent 23,100 Utilities 3,800 Insurance 3,700 Office Supplies 5,000 Payroll Processing 11,000 Computer Equipment 2,000 Postage 1,800 Dues & Subscriptions 5,100 Meeting Expenses 4,200 Bank Fees 200 Travel / Local Transportation 350 Professional Development 1,500

Street Sweeping/Sanitation 165,000 Graffiti Removal 5,000 Tree Care & Horticulture 30,000 Plaza Maintenance + Operations 6,000 Street Furniture Maintenance 10,000 Streetscape & Capital 4,000 Improvements Storefront Improvement Grants 12,000 Advertising/Sponsorships 8,000 Events/Programming 24,800 Holiday Decor 65,000 Promotional Materials 12,500 Public Art Installations 1,800

Total Expenses $664,321

Income in Excess of Expenses $679 Mural by Misha Tyutyunik, 2018