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® JANUARY 4-10, 2016 | PRICE $3.00 NEW YORK BUSINESS
HIGH TIMES IN THE OLD TOWN Legalization across the nation has flooded New York with marijuana. Crain’s goes underground to see how the city’s illegal-weed industry is dealing P. 13 ALSO Inside one of New York’s last buyers clubs P. 17
Building small Tax changes PLUS VOL. XXXII, NO. 1 WWW.CRAINSNEWYORK.COM has never you need THE LIST 01
5 been so big to know about NYC’s largest (or lucrative) in 2016 P. 7 business P. 5 improvement districts P. 11 NEWSPAPER 71486 01068 0 20160104-NEWS--0002-NAT-CCI-CN_-- 12/30/2015 5:43 PM Page 1
JANUARYCRAINS 4-10, 2016
FROM THE NEWSROOM | JEREMY SMERD The rules Crain’s lives by IN THIS ISSUE 3 AGENDA 4 IN CASE YOU MISSED IT “THE ARRIVAL OF THE NEW YEAR seems an appropriate time to state what Crain’s New York Business is, as well as our 5 REAL ESTATE A scorecard to track journalistic philosophy.” Those words were written years 6 ASKED & ANSWERED opposition to the mayor’s ago by Greg David, the editor of Crain’s from 1985 until 7 SMALL BUSINESS affordable- 2008, who took the opportunity each January to remind housing plan 8 INSTANT EXPERT readers of the rules we live by. I quote him because I share 9 SPOTLIGHT his belief that it’s important to regularly reintroduce ourselves to readers—and to note how we changed during 11 THE LIST the previous year. So who are we? Greg, who is now a columnist here, I want stories that FEATURES used to call Crain’s a newspaper, but technology and an 13 increasingly competitive media landscape have moved us “inform me, interest COVER STORY far beyond our roots on the printed page. We are a news me, sometimes 20 GOTHAM GIGS organization that connects New York business owners, amuse me, and are so 21 SNAPS managers and investors with the information and analysis 22 FOR THE RECORD they need—online, in print and in person. Our daily online well written they are 23 PHOTO FINISH output keeps pace with today’s news, which changes by the a pleasure to read second. And it’s available almost anywhere: on our website or picked up by a competitor, or via email alerts and, increasingly, social media. P. 20 Late last year, we redesigned our flagship print product to reflect the changes in how news is consumed. As a result, we’re more newsmagazine than newspaper. The emphasis remains on news, but in print, we are less concerned with capturing the activities of the week than helping readers cut through the cacophony of it all. Our original reporting is less centered on ephemera and more on the issues, ideas, businesses and people that help us better understand our Frank Raffaele industries and our city. CORRECTIONS Sometimes readers thank us for writing about them; often we get angry letters ASTORIA BANK’S ADDRESS is 1 Astoria Bank Plaza, Lake and calls from those who don’t like what we’ve written or how we’ve written it, Success, N.Y. It was misstated as 1 Astoria Federal Plaza in the list of the New York area’s largest thrifts that ran in the even if it was accurate. This tells me we’re doing our jobs right. Greg put it best April 20, 2015, and Dec. 21, 2015, issues. when he wrote: “I want stories that inform me, interest me, sometimes amuse THE JANUS PROPERTY CO. developed and continues to me, and often make me mad and are so well written they are a pleasure to read.” own and manage 129-135 W. 138th St. This information was misstated in the “Properties still owned by Abyssinian” We don’t have an ax to grind, nor do we advocate on any individual’s behalf. chart in the Nov. 23 story “Abyssinian Agonistes.” Abyssinian has no ownership interest in this property Advertisers receive no preference. We accept ideas from any source. Those who and merely rents a small community facility space at know what appeals to us will have more success, especially if they go to our staff this location. page online and email or call the reporter they believe is best suited to the story. We are busier than ever, so we can’t possibly respond to every pitch. Keep it short. What we want in 2016 is to continue what we’ve been doing since this paper launched in 1985: to provide news, information and insight that New Yorkers Ⅲ and those interested in New York business still cannot get anywhere else. ON THE COVER PHOTO: BUCK ENNIS CONFERENCE CALLOUT JANUARY 14 DIGITAL DISPATCHES CRAIN’S BUSINESS Go to CrainsNewYork.com BREAKFAST FORUM READ Related Cos. is in talks to invest in Meera Joshi, chairman and chief an 11-acre site on the Williamsburg water- executive of the city’s front that was the site of a huge warehouse Taxi and Limousine Commission, fire last year. But community members want will speak about the the city to follow through on a plan to annex future of the taxi industry, part of the site into Bushwick Inlet Park. the impact of Uber and much more. ■ Developers Michael Stern and Joe Chetrit com- NEW YORK pleted their $90 million > ATHLETIC CLUB purchase of the Dime 8 a.m. to 9:30 a.m. Savings Bank building [email protected] in Brooklyn, allowing them to build the tallest tower outside Manhattan.
Vol. XXXII, No. 1, January 4, 2016—Crain’s New York Business (ISSN 8756-789X) is published weekly, except for double issues LISTEN Get the inside dope on New York’s the weeks of June 27, July 11, July 25, Aug. 8, Aug. 22 and Dec. 19, by Crain Communications Inc., 685 Third Ave., New York, NY underground marijuana economy on this 10017. Periodicals postage paid at New York, NY, and additional mailing offices. Postmaster: Send address changes to: Crain’s week’s podcast. With music by the BUCK ENNIS New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. Brain Cloud. For subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one year, $179.95 two years. (GST No. 13676-0444-RT) CrainsNewYork.com/podcast ©Entire contents copyright 2016 by Crain Communications Inc. All rights reserved.
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AGENDAWHAT’S NEW JANUARY 4, 2016 Giving interest groups the power to legislate is looking worse by the day
pecial interests have long had too much power to warp the leg- islative process in Albany. But rather than curtail this phenom- enon, lawmakers last year codified it—an unprecedented move that went overlooked as the public focused on the headline- Sgrabbing issue of corruption. Last June, Albany revised New York City’s 421-a tax abatement, a program that awards property-tax breaks to virtually every new apart- ment here. Legislators and Gov. Andrew Cuomo were under pressure to extend the program before it expired, but could not agree on a union- backed proposal to mandate higher wages for construction workers on some 421-a projects. So they approved a seven-month extension and a four-year revision with a truly incredible footnote: The new version Albany’s thinking was that the unions and developers both have would take effect only if the unions and developers on opposite sides of something to gain by continuing 421-a, so they’ll surely come up with a the wage fight come to terms on the wage mandate by Jan. 15. plan to save it before it lapses. But even if they do, a deal was never going In other words, the lawmakers asked the special interests to do the to happen until the last minute. The only thing lawmakers guaranteed lawmakers’ jobs. Representatives of con- was months of uncertainty when builders struction unions and developers were Albany lawmakers left New York City’s could have been producing units to alleviate empowered to decide if the law is to be the affordable-housing crunch and boost enacted and if so, under what terms. largest incentive program for new the city’s economy. What was a bad idea then is looking housing at the mercy of unions Moreover, the unions have tremendous worse by the day. To the surprise of no leverage. They don’t depend on 421-a near- one, unions and developers have been ly as much as developers do, so they have unable to compromise, putting the entire program in jeopardy of expir- less to lose if no agreement is reached and the program dies. ing when the current iteration sunsets next week. But the larger point is that the governor, Assembly and Senate—not Building apartments in New York City is hard enough without Albany special interests—should write the laws of the state. It was Cuomo who making the landscape even more unpredictable. And lawmakers’ abdi- championed the troublesome 421-a wage provision, so as the legisla- cation of their jobs to unelected interest groups with a major financial ture returns to Albany he should push it to pass a new bill that resolves stake in the outcome is hardly going to improve New Yorkers’ low opin- the matter. This experience has proved that if there is one thing law- ion of their state government. makers should not outsource, it is lawmaking. – THE EDITORS
FINE PRINT Some 300 national retail chains expanded their footprint in New York City last year, for a total of 7,550 stores, a 1% increase over 2014. For the eighth year running, Dunkin’ Donuts was the largest national retailer in the city, with 568 locations, according to an annual study by the Center for an Urban Future. Sprint had the biggest growth, adding 42 stores in 2015 for a total of 70.
BY GERALD SCHIFMAN STATS
25 WORDS OR LESS JAMAICA, QUEENS, TOPS REAL estate site StreetEasy’s QUEENS SCENE new list of the hottest neighborhoods in the city.
I want to do better. Median asking rent in Jamaica in CITY AND THE “ $1,750 2015, 57% of the projected overall … I’m not going to median asking rent in NYC
Median sales price for a home change my belief in Jamaica in 2015, 48% of the $299,500 projected overall median sales that a lot of things price in NYC
have to change in Crimes per 1,000 residents in Jamaica’s 113th Precinct last year, this city. 12.04 down 16% from 2014
—Mayor Bill de Blasio, speaking to Travel time, in minutes, from reporters at City Hall about his first Jamaica to Penn Station on the two years in office 20 LIRR during morning rush hour
ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY SOURCES StreetEasy, NYC.gov, LIRR BUCK ENNIS
JANUARY 4, 2016 | CRAIN’S NEW YORK BUSINESS | 3 20160104-NEWS--0004-NAT-CCI-CN_-- 12/30/2015 5:44 PM Page 1
AGENDA ICYMI CRAINS EDITOR IN CHIEF Rance Crain publisher, vp Jill R. Kaplan assistant to the publisher Alexis Sinclair, 212.210.0701 EDITORIAL Amid criticism, City Hall editor Jeremy Smerd assistant managing editors Barbara Benson, Erik Engquist, Peter S. Green steps up efforts on homeless web editor Amanda Fung copy desk chief Steve Noveck art director Carolyn McClain or years, the city has counted the number of people photographer Buck Ennis living on the streets only once annually, usually in senior reporters Joe Anuta, Aaron Elstein, Matthew Flamm, Daniel Geiger January. That’s why this past summer, when reporters Rosa Goldensohn, Jonathan LaMantia, Caroline Lewis F Bill tabloids sounded alarms on street homelessness, Mayor data reporter Gerald Schifman de Blasio could only trot out a statistic from the previous web producer Peter D’Amato columnist Greg David February showing a year-over-year decline. His outgoing contributing editors Tom Acitelli, Theresa Agovino, Paul Bennett, Department of Homeless Services commissioner, Gilbert Taylor, Erik Ipsen, Judith Messina, Cara S. Trager recently admitted that the population had increased, but ADVERTISING www.crainsnewyork.com/advertise could not say by how much. advertising director Irene Bar-Am [email protected] or So starting this year, DHS will canvass the streets daily, 212.210.0133 tracking individuals and matching them with services. The senior account managers Zita Doktor, Jill Bottomley Kunkes, Rob Pierce, city will do a more comprehensive count four times a year. DHS will move about 140 staffers to street teams, Stuart Smilowitz account managers Jake Musiker and the NYPD will add 40 officers to its outreach unit. The mayor promises an average response time of one hour marketing coordinator LeAnn Richardson to service requests, such as 311 complaints about homeless people, once the program gets going. sales/events coordinator Ashlee Schuppius 212.210.0282 Police Commissioner Bill Bratton (pictured), who said the street population has “exploded” and chastised the [email protected] ONLINE mayor for minimizing the problem, now wants to beef up laws against behaviors such as begging. general manager Rosemary Maggiore “Since we have so few powers to arrest under criminal law that are available to us now, let us try to use the 212.210.0237 [email protected] social initiatives,” he said after an Association for a Better New York breakfast. “And then we will take a fresh look at CUSTOM CONTENT director of custom content the criminal laws around the country [to] see if any of them can withstand muster here in New York City.” Patty Oppenheimer 212.210.0711 Bratton said his officers must follow the law, which allows people to sit on the sidewalk if they are not [email protected] EVENTS obstructing it. “We’re not going to create a whole new stop-question controversy over the behavior of two, www.crainsnewyork.com/events three thousand people on the street,” he said. — ROSA GOLDENSOHN director of conferences & events Courtney Williams, 212.210.0257 [email protected] manager of conferences & events Weights and countermeasures DATA POINT municipal ID cards as proof of identity, Adrienne Yee Whole Foods agreed to pay the city RISING INCOME AND PROPERTY-TAX a New York Times investigation found, AUDIENCE DEVELOPMENT $500,000 after Department of Consu- leaving many low-income New director of audience & content REVENUE WILL GIVE THE CITY A $963 partnership development mer Affairs inspectors found that every Yorkers without banking services, Michael O’Connor, 212.210.0738 one of 80 products it checked at vari- MILLION BUDGET SURPLUS IN despite approval for use of the cards [email protected] ous stores had mislabeled weights. from federal and state regulators. CRAIN’S 5BOROS 2016, SEVEN TIMES MORE THAN www.5boros.com Whole Foods also agreed to conduct Irene Bar-Am, 212.210.0133 quarterly audits to ensure food is prop- ANTICIPATED IN THE MAYOR’S [email protected] erly weighed and labeled. SPECIAL PROJECTS BUDGET, THE INDEPENDENT BUDGET manager Alexis Sinclair 212.210.0701 OFFICE REPORTS [email protected] Crime drop REPRINTS Police Commissioner Bill Bratton reprint account executive Krista Bora 212.210.0750 called 2015 the “safest year” in the PRODUCTION city’s history. Through Dec. 20, seri- Silver and state Senate Majority Leader production and pre-press director ous crime dropped 2% and arrests Dean Skelos, U.S. Attorney Preet Simone Pryce media services manager Nicole Spell were down 13%, even as murders Bharara turned his sights on New York SUBSCRIPTION CUSTOMER SERVICE edged up 5.3%, to 339, from 322 in the City’s elementary schools. He found www.crainsnewyork.com/subscribe same period a year earlier. that 83% are not fully handicapped- [email protected] accessible and has given the city until 877-824-9379 (in the U.S. and Canada). $3.00 a copy for the print edition; or $99.95 Family leave Jan. 20 to respond. one year, $179.95 two years, for print New York City will offer six weeks of subscriptions with digital access. A tree sells in Brooklyn to contact the newsroom: paid parental leave to its 20,000 Chocolate wars On Dec. 25, sad piles of unsold www.crainsnewyork.com/staff nonunionized municipal employees. Bearded Brooklyn craft-food pioneers 685 Third Ave., New York, NY 10017-4024 Christmas trees are left on Rick and Michael Mast conceded they phone: 212-210-0100 fax: 212-210-0799 sidewalks around the city. Except in Triangle fire memorial once used mass-produced chocolate Entire contents ©copyright 2016 Brighton Beach, Brooklyn, the Crain Communications Inc. All rights Gov. Andrew Cuomo said New York in their treats, after accusations by a heavily Russian neighborhood where reserved. ®CityBusiness is a registered state will provide the $1.5 million Dallas-based food blogger that they trademark of MCP Inc., used under license Orthodox Christmas arrives on the agreement. needed for a memorial at 29 remelted commercial chocolate in Julian calendar: Jan. 7. That’s an CRAIN COMMUNICATIONS INC. Washington Place, the site of the 1911 their Mast Brothers candy bars. BOARD OF DIRECTORS Triangle Shirtwaist Factory fire that opportunity for some hardy tree chairman Keith E. Crain killed 146 garment workers. Silver’s son-in-law sentenced sellers, who take unsold stock from president Rance Crain locations like Park Slope and the treasurer Mary Kay Crain, Cindi Crain Marcello Trebitsch, a son-in-law of executive vp, operations William Morrow City Hall pay hike? convicted former Assembly Speaker Upper West Side and rebrand it for executive vp, director of strategic the Russian market. But one operations Chris Crain The Mayor’s Quadrennial Commission Sheldon Silver, was sentenced to two executive vp, director of corporate recommended raising pay for City years in prison and ordered to pay back established Brighton Beach tree operations K.C. Crain Council members by 23%, to $138,315 nearly $6 million he stole in a Ponzi seller who said he sold out for Dec. senior vp, group publisher David Klein vp/production, manufacturing David Kamis annually, and barring outside income. scheme that was not related to Silver’s 25 noted that many families who chief financial officer Thomas Stevens The mayor’s salary would increase by case. celebrate Orthodox Christmas chief information officer Anthony DiPonio 15%, to $258,750. simply wait until their non-Orthodox founder G.D. Crain Jr. [1885-1973] IDNYC hits roadblock neighbors toss their trees to the chairman Mrs. G.D. Crain Jr. [1911-1996] secretary Merrilee Crain [1942-2012] Bharara faults schools Banks including JPMorgan Chase, curb. “It’s not a good business for Fresh from corruption convictions of Bank of America and Citigroup aren’t us,” he said.
NEWSCOM former Assembly Speaker Sheldon accepting the city’s new IDNYC
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AGENDA REAL ESTATE
61 NINTH AVE. Commercial developers build small to score big Boutique projects cost a fraction to build, but command double the rent BY DANIEL GEIGER
growing number lion. Both properties will developer Sedesco built for of builders have charge office rents that start $60 million at 34 E. 51st St. seized on what at $150 per square foot— will feature a golf simulator they believe is an almost double the average when it opens this month. Aunderserved segment of the asking rent for Class A office city’s office market: pint- space in midtown. Creating a presence size, yet deep-pocketed ten- Working with real estate Boutique buildings also ants who want to be in new, investment firm the offer businesses a rare high-end buildings tailored Albanese Group, Vornado is opportunity in New York to their diminutive foot- gearing up to break ground City: to be a big fish in a ELITE OFFICE SUITES prints. in the coming months on its small pond. LISTED BY SQUARE FOOTAGE At least six developers other boutique project, a “Tenants value the kind are constructing or ready- 140,000-square-foot office of presence they can have in 540 W. 26TH ST. building at 510 W. 22nd St. ing to break ground on bou- a boutique building,” said VITAL STATS: Nine stories; 166,525 square feet tique office properties. The “There have been ques- Stuart Romanoff, whose START DATE: Broke ground in 2015 buildings are generally tions—isn’t it risky to build family real estate firm is fin- smaller than 200,000 two buildings completely on ishing development of 860 ESTIMATED COMPLETION: 2017 square feet, a fraction of the spec?—but we believe it’s a Washington St., a 113,848- ASKING RENTS: Starting at $120 per square foot size of recently opened 1 prudent decision,” said Jared square-foot office building DEVELOPMENT COST: $150 million World Trade Center, which Epstein, a vice president at in the meatpacking district DEVELOPERS: Savanna and the Silvermintz family is 3 million square feet, or Aurora. “We’re taking very that will open in April. DESIGNER: Morris Adjmi Architects the 2.6 million-square-foot little risk because these are “Rather than be one of two office skyscraper rising at small spaces, and there is so or three tenants on a floor in 61 NINTH AVE. 30 Hudson Yards. much demand and such a a normal high-rise building, small amount of supply of they can have their names on VITAL STATS: Nine stories; 115,000 square feet of office Huge demand this kind of product.” the doors and an entire floor space; 37,000 square feet of retail Builders point to several Several other owners are to themselves.” ESTIMATED START DATE: Breaks ground 2Q 2016 factors in boutique office buying into the formula that Boutique office buildings ESTIMATED COMPLETION: Early 2018 development’s allure. The going small is the new recipe have traditionally attracted ASKING RENTS: Starting at $150 per square foot projects generally cost $100 for success. private-equity firms and DEVELOPMENT COST: $100 million million or less to build and Eric Gural, a principal of hedge funds. Many develop- DEVELOPERS: Aurora Capital and Vornado Realty Trust are relatively easy to the family-owned landlord ers believe the universe of Rafael Viñoly finance, don’t require elu- Newmark Holdings, said he takers is expanding to DESIGNER: sive anchor tenants, and is considering a boutique booming sectors such as can achieve annual rents office building for an technology and other cre- 40 TENTH AVE. reaching well above $100 80,000-square-foot devel- ative industries. Delos VITAL STATS: 10 stories; 130,000 square feet of office per square foot, near the top opment at a property he Living, a builder of high-end space; 35,000 square feet of retail end of the market. owns at 27 Union Square residential space with well- ESTIMATED START DATE: Breaks ground by end of 2016 Developers Aurora West. ness amenities, for example, ESTIMATED COMPLETION: 2018 Capital and Vornado Realty Chris Schlank, a manag- has leased two floors, each a Starting at $150 per square foot Trust are so bullish on the ing partner of the real estate little more than 10,000 ASKING RENTS: demand for such space that investment firm Savanna, square feet, at 860 DEVELOPMENT COST: $100 million they plan to begin a nine- said he is planning a Washington St. for rents DEVELOPERS: William Gottlieb Real Estate and Aurora Capital story boutique property 100,000-square-foot bou- around $150 per square foot. DESIGNER: Studio Gang together at 61 Ninth Ave. tique office building in mid- Boutique office develop- and, concurrently, two sim- town. He wouldn’t identify ment does come with its 860 WASHINGTON ST. ilar office projects nearby the project’s location own set of hurdles. Builders VITAL STATS: 10 stories; 95,000 square feet of office space; with separate partners. because the deal is not yet say it is almost impossible to 20,000 square feet of retail They expect to start con- completed. pre-lease such projects struction in the second Savanna, in partnership because small tenants gener- START DATE: 2014 quarter on the $100 million, with the Silvermintz family, ally make space commit- ESTIMATED COMPLETION: April 2016 cube-shaped building is already in the process of ments very close to when ASKING RENTS: Starting at $150 per square foot designed by Rafael Viñoly building a nine-story, they are ready to move and DEVELOPMENT COST: Undisclosed with 115,000 square feet of 166,525-square-foot bou- often want to see a finished DEVELOPERS: Romanoff Equities and Property Group Partners office and 37,000 square feet tique property designed by product before they commit. DESIGNER: James Carpenter Design Associates of retail. In partnership with Morris Adjmi at 540 W. 26th “It takes so long to plan William Gottlieb Real Estate, St. It is scheduled for com- and execute these projects Aurora is also looking to pletion in 2017 and will that yes, sometimes the 34 E. 51ST ST. erect a curvaceous 10-story charge rents of $120 per music stops and the market VITAL STATS: 20 stories; 75,000 square feet boutique office property at square foot and higher. does drop by the time you’re START DATE: 2013 40 Tenth Ave., designed by Boutique buildings offer done,” said Michael Cohen, ESTIMATED COMPLETION: January 2016 Studio Gang, with 130,000 tenants amenities such as the tristate president of ASKING RENTS: Starting at $100 per square foot square feet of office space outdoor space, private office-leasing firm Colliers DEVELOPMENT COST: $60 million and 35,000 square feet of workout facilities and International. “I think in DEVELOPER: Sedesco Inc. retail, by the end of 2016. concierge services. The 20- this case, though, the That project, too, is estimat- story, 75,000-square-foot music still has some time DESIGNER: Skidmore Owings & Merrill ed to cost about $100 mil- office property that Turkish to keep playing.” Ⅲ
JANUARY 4, 2016 | CRAIN’S NEW YORK BUSINESS | 5 20160104-NEWS--0006-NAT-CCI-CN_-- 12/30/2015 2:13 PM Page 1
AGENDA ASKED & ANSWERED SPORTS
BRETT YORMARK INTERVIEW BY JONATHAN LAMANTIA
rett Yormark, chief executive of Brooklyn Sports & Well north of 5,000 Entertainment, runs business operations for the “people are taking Barclays Center, the Brooklyn Nets and the New the Long Island Rail York Islanders.This season is the first in Brooklyn Road for every Bfor the Islanders, as well as Yormark’s first running a hockey team. He’s off to a strong start; the team’s revenue was up [Islanders] game 35% through mid-December, compared with the entirety of the Islanders’ final season at Nassau Coliseum, mostly because of the premium seating at Barclays. But the transition has received an icy reception from some Islanders fans who complain the team has shed some of its Long Island charm. More ominously, fans aren’t showing up—for either the Nets or Islanders—and both teams rank near the bottom of NBA and NHL attendance.
What is your vision for the Islanders’ brand in Brooklyn? It’s been about a balance. Not alienating the core, not departing from this traditional brand that has been on Long Island for years. For me, it’s been about how to infuse Brooklyn in an appropriate way. How have you tried to preserve tradition? DOSSIER The same organ and organ player from Nassau Coliseum are now at Barclays Center. We brought the championship and conference finals NAME Brett Yormark banners over, and the retired jerseys. The same PA announcer. The WHO HE IS Chief Blue and Orange Army, the most avid fans, have made their way to executive, Brooklyn Sports & Brooklyn. We want the Islander fans to feel at home. Entertainment AGE 49 Why isn’t the arena full every night in this first season, as you expected? BORN Newark, N.J. The Islander fan base coming from Long Island has exceeded our EDUCATION Indiana University, expectations. Well north of 5,000 people are taking the Long Island B.S. in management Rail Road for every game. Where I need to grow the base is new fans. SPIN CITY Yormark said he often When you think about the markets we’re trying to attack, it’s spends weekends with his family at Manhattan, it’s Queens and it’s Brooklyn. SoulCycle. BLOODLINES His twin brother, How do you plan to draw more fans? Michael, is president and chief of Three ways. We have to continue to market very aggressively, we’ve branding and strategy at Jay Z’s entertainment company, Roc got to continue to do community outreach and humanize the players Nation. His wife Elaina Scotto’s and get them to the grassroots level, and we have to create a family runs the East Side sampling environment, getting people to experience hockey live. restaurant Fresco by Scotto, and sister-in-law Rosanna Scotto is an But how? anchor at Fox 5. In the third week of January, we’ll kick off a multifaceted, seven-figure THE SWEET SCIENCE marketing campaign that gets people excited about this season and Barclays Center will host the first the run to the playoffs and next season. A lot of people don’t get heavyweight title bout in Brooklyn since 1900 on Jan. 16. excited about hockey when it starts in October. The enthusiasm rises Yormark is a fan of boxing and in January, and most teams experience between a 10% to 20% lift. says the sport is good for Barclays from an economic and The Nets are off to a lousy start. How do you keep fans engaged? strategic perspective. The team has to play better. We’ve got to give people a reason to NEW SPONSORS Yormark’s staff recently landed
show up every night. One area we’ve lagged from last year is the show BUCK ENNIS rate: the portion of people who buy tickets and show up. We’re Zappos.com, Steve Madden and Xerox as sponsors thinking very proactively about how we keep people engaged, create value for them and amplify the in-arena experience—so people have a wonderful experience, win or lose.
What’s the status of the Nassau Coliseum redevelopment? We plan to open in the winter of 2016. We’re very excited. It will be home to a lot of college sports, music, boxing, minor-league sports. Ⅲ
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AGENDA SMALL BUSINESS
Four big tax changes New York corporations need to know about Who wins, who loses under Albany’s tax-code moves BY ROSA GOLDENSOHN
slew of cor- bill. Earnings from stocks as LLCs to avoid the in sales from New and other states, New corporations based in porate tax- held less than a year and change. Yorkers in 2015 must York wants a piece of other states did not pay code chan- from bonds are now now pay income tax in out-of-state companies’ income tax here if they ges handed business income. Mac- Targeting outsiders the state—whether they revenue for online sales did not employ New Adown from Albany dur- Avery believes more Businesses that generat- have an office here or and virtual services. Yorkers or have an out- ing the past two years is businesses may register ed more than $1 million not. Like California, Ohio Prior to the new rule, post in the state. good news for New York manufacturers and traditional busi- nesses, but bad news for out-of-state online merchants and corpo- rations with short-term investments, according to Manhattan-based J. Terence MacAvery, a Thanks managing director at tax firm CBIZ. He gave Crain’s his top take- to our aways on the changes, which do not apply to individuals or certain Business firms such as limited- liability companies. Tax-rate change Customers. The tax rate decreases to 6.5% from 7.1% on business income earned in 2016. For 2015 “Highest in income, businesses will no longer have to pay the alternative mini- Customer mum tax or the tax on subsidiary capital. The Satisfaction with capital base tax began its six-year phase-out Small Business in 2015. Banking in MTA surcharge Corporations that oper- the Northeast ate in the 12 counties served by the Metro- Region” politan Transportation Authority will pay a higher rate on an MTA – J.D. Power surcharge on their busi- ness income taxes. It is increasing to more than 25% from 17%. But other changes will lower the base to which that rate is applied for some businesses, and they could pay less than before. State budget officials predict the overall change will be revenue-neutral. Many small firms are exempt from the surcharge.