New York Post, Tuesday, April 16, 2019 nypost.com 31 Neoscape; COOKFOX Architects (inset)
12-page special section
Square. One Soho Soho One
in revamped revamped in and Glossier Glossier and Warby Parker Parker Warby office building building office have footholds footholds have
SQUARE DEALS on Page 32 32 Page on
SQUARE SQUARE
Commercial Real Estate Real Commercial Square tenants
increasingly HUDSON See
neighborhood
Speaking then to the New York Times, a Times, York New the to then Speaking
attracts tech-y attracts N the 1980s, when ad agency Saatchi & & Saatchi agency ad when “Mad 1980s, the ditched N Worldwide mov of Compton favor Saatchi in Avenue were Madison they St., Men”era Hudson 375 to downtown discovered. ing now have others what seeking
Back then, rents were $20 a foot. Now, as rents as Now, foot. a $20 were rents then, Back bounded neighborhood a to flocking They’re Baer, Ellen says it,” about intimacy an “There’s 11 the Wakefield, & Cushman to According its for District Printing the as known Once Groupe Publicis behemoth ad French Since The West Side’s West The bustling Hudson bustling
Saatchi exec explained “. . . for creative people, people, creative for . . “. a are explained there exec Saatchi restaurants and shops from across galleries, the being than concept exciting more Building.” Motors General the some in floors certain for has $100 Square, beyond Hudson climb renamed area, the Google like buildings, behemoths international projects. attracted office various in Disney and to Street Houston south, the Hud to the and Street east Canal the by to Avenue Sixth north, the west. the to River son Im Business Square Hudson the special of a president “There’s (BID). District provement here.” vibe Hud as known north submarket way the all millionsquarefoot runs 2019, of Village quarter first Square/West the son For 2018’s Street. from 14th up West percent, to to 9.6 was leaped rate rents asking vacancy the overall ago. Yet year a percent. $77.18 7.3 from up foot, per $87.61 that plates largefloor and lofts presses, printing highceilinged support to attract enough are sturdy ambience were and views light, the companies. today, media and tech of sorts all ing has it private, went and 2000 in Saatchi bought By LOIS WEISS LOIS By
One of Hudson Square’s new office projects is St. John’s Terminal Terminal John’s St. is projects office new Square’s Hudson of One by redeveloped being currently is which St., Washington 550 at there. lease a include plans expansion Google’s Properties. Oxford I 32 New York Post, Tuesday, April 16, 2019 nypost.com Peter Aaron HUDSON SQUARE Commercial Real Estate renovations are still underwayat Pierby 57 at West 15th Street,has also whereleased 480,000 squarerector feet of NYC real estate. toGoogle Paul Darrah, the company’sanother di lure for Google, accordingHudson Square and Chelsea was properties in the latter area.through the leasing of even a more1.7 millionsquarefoot campussion. It is well on its waying toto creatingHudson Square for itsMarket. expan The tech giant is nowoffice look buildings, including Chelseachased many of Chelsea’s largest why there is next to no spaceflexibility there.” in the workplace.“The That’s large floor plates givenates them the area,” Bernstein adds. be more than $100 a foot. Rent at the top of the buildingblock iscan in the $70s per squarePaul Amrich.foot. Rent for the availablethe building’s CBRE team, ledbeing by offered in conjunction ownedwith land. That’s why the ownsspace the is building on TrinityNorges and Hines venture thattended now directly with the Trinity,current 2025 expiration to be ex the technology companies like.”masonry — all the ingredients glassthat and steel and a lot ofhas brickgreat andold real estate. OursWakefield is sublease team. “Thewho areais leading the Cushman &lot of sky,” says Richard Bernstein, which has gone uptown. guin division of Random House,were formerly occupied by platesthe Pen of 64,000 to 71,200 feetfifth andfloors. These have giantsquare floor feet on the second throughability in the area, with 277,000Gold. It now has the largestman availSpeyer and became LEED was refreshed by developer designedTish building at 375 HudsonPomeroy and Emery Roth & Sons at 1675 Broadway two yearslicis ago.)sent Saatchi back to Midtown pientNitro and Rokkan. 375 Hudson St. Among these ownedare Sacreative companies insidegradually consolidated its other Google has signed a large lease at A proposed ferry route between Google has taken over or pur “The whole TAMI industry domi A large tenant would require the “There’s a lot of light and air and a Back downtown, the Lee Harris (Ironically, reversing course, Pub 345 Hudson St. (above). from Page 31 campus will focus on its globalBoard of New York in March.said inThe a talk before the enableReal Estatethe doubling of size,”Square Darrah represents the way weby willOxford Properties. “Hudson along the river being redevelopedwarehouse at 550 Washingtonson St.St. and St. John’s Terminal,St., Trinity/Norges/Hines’ a at 345Jack Hud Resnick & Sons’ 315to Hudsonother offices, inking large leases Youngwoo and RXR. Last year, Google also committed
RXR Realty FLAIR HUDSON nized about a decade ago that Hud athan D. Resnick, said, “We recogJack Resnick & Sons president Jon also have a dedicated lobby.event spaces and a cafe. Googlerooftop will garden, indoor and outdoorwill have access to amenitiesopenplan like aworkspaces. Employeeswill have a large block ofResnickowned floors with building. There,aside it to allow a direct dealRandom with House,the which stepped initially subleased from Penguin In a statement about 315 Hudson, searchengine pioneer At 315 Hudson, the with a focus on teams. employees productive,” “space that makes our Google concentrates on Like other companies, and sales, he added. business operations 75 Varick St. (above). Museum is opening at the Jackie Robinson at Pier 57 (left), while Google is also leasing and others. Rents were in theMAC $60sCosmetics, Glossier, Aetnahas already attracted Warbytween Parker, Spring and Vandam streets,Sitting itnext to Sixth Avenueplex, be now called One Soho Square.and renovated a twobuilding com creative businesses.” for media, technology and other coming a dynamic, innovative hub son Square district is rapidly be CEO Robert Iger said, “The Hud called 4 Hudson Square, Disney ment in July 2018 about the project, Hudson St. Making the announce velopment site at and around 304 million for a 99year lease on a de work communities.” within the city’s most vibrant live large, highly collaborative spaces companies who are looking for needs of today’s most innovative tioning our buildings to serve the We’ve been hard at work transi ing creative, tech and office users. come a hub for New York’s growson Square was destined to be To the east, Larry Gluck bought Nearby, Disney paid Trinity $650 Jackie Robinson Foundation organically.” ate elsewhere is happening here“What landlords are having to cre opens later this year at 75The VarickJackie RobinsonSt. Museum places, plus bars and restaurants.There are bike and dogfriendlytrees and other improvements.streetscape project has also added says Baer. respecting the masonry buildings,”that are going up are overallon Vandamreally Street. “The buildingsdesigned condo by Bizzi & PartnersBrothers, as well as a Renzoinclude Piano projects by Extell andin Tollthe area. Residential highlightsand condominium buildings risinghas led to numerous new apartment fice is now for rent for muchper foot.more. Its 100,000squarefootovation, of had a starting rentthat of leased$24 in 2004, prior tocompany the renCoStar shows a tenantspectacular,” adds Peretz. Data “It’s all about lifestyle,” says Baer. A $27 million pedestrianfriendly Hudson Square’s 2013 rezoning “We are seeing numbers that are
has a rooftop garden. Hudson St., which now revamped offices at 315 Jack Resnick & Sons than $100. floors achieving more foot rents with other mand $120persquare added penthouses com building. Now the newly first worked on the Newmark Knight Frank when Andrew Peretz of Neoscape New York Post, Tuesday, April 16, 2019 nypost.com 33 V l U nn IRIRU d aa hh tt $ZDUG³$ZDUG³ ee rr oo mm dd ee rr DQVIRUPLQJ DQVIRUPLQJ ii WU WU uu qq ee rr TT OUS EE EE RR TT SS LL RR NI AA EE PP 55 77 33 GE FF HDU $ZDUGV³IRU WKHLU VXFFHVVIXO HIIRUWV HDU $ZDUGV³IRU WKHLU VXFFHVVIXO HIIRUWV OO EE RR DU KRQRU VLQFH DU KRQRU VLQFH UU TT But changes around the city, in Tishman Speyer; WeWork Speyer; Tishman New York Post, Tuesday, April 16, 2019 nypost.com 35 cbre.com GENSLER DESIGNED Q, R David Caperna 212.656.0530 [email protected] M, N, F, D, SF ollen 1, 2, 3, B, rds 212.984.6675 [email protected] Jason P E, Ya C, A, 000 , rchin Tu rley / Hudson ter nn Station Fa Pe 212.984.8364 [email protected] Pe 15 Stunning Pre-Built Opportunity • Exposed 14’ ceilings with large• 8’ 9th windows floor-south side is flooded• with Overlooks natural light • Pre-built features exposed columns, ceilings• and Steps brick to walls 36 New York Post, Tuesday, April 16, 2019 nypost.com Ex is tin g Cr Co ▪ ▪ 19 ▪ ▪ ▪ in Pa sta Mo Bu St Li Ex ll tFfhFloor Fifth rt at gh ion ep posed il ve t ,5 t s op -i on fr n ea en mGr om thr co nv ce 87rsf crea nd ili ee ng iti an sid tiv on s d tive es e Ce en sp nt 21 Ga ac 2. ral ry e 21 6. Ro 168 sen ie 7 ga Sr . ry Ma .r ose na nt gi n@ gDi ng sl gr re ee ct n. or com ly 21 Ho 2. wa 21 6. rd 168 Te 5 nenbaum ho wa rd .t enen Ex ecut ba um ive @s VP lg re en .c om Ex is tin g in sta ll at ion SL Gr ee n. co m 112,592 Pa En En ti ti rt re re SL Fi Gr Si Se ee ft nR xt h ve eal Fl h ty nt oo Co Fl h rp oo r: Fl 30 r: oo 49 ,0 r: @s 35 ,7 32 rsf lg 31 re ,8 rsf en rsf _r 26 eal ty rsf @S LG re en SL Gr ee n Re al ty Co rp . Se Pr ve Te opo nt rr h ace se Fl d oor Ar ti trendering st New York Post, Tuesday, April 16, 2019 nypost.com 37 st rendering ti Ar oor d Fl se ace h rr nt opo Te ve Pr Se . rp Co ty al Re n ee Gr SL en re LG @S rsf ty eal 26 _r rsf en rsf ,8 re 31 lg rsf 32 ,7 35 @s r: ,0 49 oo r: 30 Fl r: oo rp h Fl Co oo nt ty h Fl eal ve h xt nR ft ee Se Si Gr Fi SL re re rt ti ti En En Pa 112,592 m co n. ee Gr SL ion at ll sta in g tin is Ex om .c en re lg VP @s ive um ba ecut Ex enen .t rd wa ho nenbaum 5 Te 168 rd 6. 21 wa 2. Ho 21 ly com or n. ct ee re gr sl ng Di n@ gi nt na ose .r Ma ry . Sr ga 7 ie sen 168 Ro 6. 21 e ry ral 2. ac Ga 21 nt sp en Ce e es tive d s on tiv sid an iti ng ee ili nd crea 87rsf ce nv co thr om Gr en ea n fr on -i op s t ,5 t ve il posed ep ion gh at rt Fifth Floor ll Ex Li St Bu Mo sta Pa in ▪ ▪ ▪ 19 ▪ ▪ Co Cr g tin is Ex 38 New York Post, Tuesday, April 16, 2019 nypost.com omriland Commercial Deep 22-Slip | Harbor Montauk prmns|4-Ba | Apartments Pr Multiple Income with Unique | $8,950,000 3-Bedr Separate 11± One-of-a-Kind l $14,750,000 Tu rn-K ey Wa Re alSae,2 Spaces, tail oo terfront [email protected] 516.318.5858 c: 631.903.6154 Associate Licensed Natter L. Mitchel 3.0.11c 516.456.2 c: 631.903.6151 Associate Licensed [email protected] Anthony ,2-Bath m, y Re Garag ieta opud|Es apo Village Hampton East | Compound sidential e Re eaae4-Bedr Separate | Re We ot|Montauk | sort C. sidenc od Wa t ss ihSaig|8One-Bedr 8 | Seating with 1 Uses, Acre cn potnt 0.38± | Opportunity ucing Cerio e aia|14 | Marina ter Re Re e lEtt Broker Estate al opud|Landmark | Compound lEtt Broker Estate al Expansion | oo os E#108342 WEB# | House m 03 Re 1 Po tlUisi Building 3 in Units ntal sblte E#111425 WEB# | ssibilities Acre Re tuaton staurant oom anBuilding Main | s brand matches the location: important to make sure the ated by the sales.” It is rentsalso need to be substanti bottom line of it all is thatgain thenew customers. “The Jason Richter of the cost toCapricorn Retail Advisors’ customer acquisition,” says up buying more products. stores, where they could endturn items to the physical tomers are able to re online. And online cus still completing sales recognizing they are to 10,000 square feet, from 20,000 square feet downsizing, for instance, executives are weighing mat size,” he says. Some levelstore is, and a justifiable forstand what a tolerable rent ing. “Finally, people underphysical stores are recalibratCushman & Wakefield says mortar, James Downey of ues to redefine brick and and in the outer boroughs. residential neighborhoods ting signed at a regular clipthat in retail deals are still Realget Estate, who emphasized Gene Spiegelman of Ripco only three to five,” observescorridor], and we are seeing Madison and Fifth avenue we’d see 15 or 20 deals [in the dropped off to a trickle. along luxury corridors have for major retail brands landscape, lease signings reinvigorated the retail and restaurants in March W By LOIS WEISS Brands weigh brick-and-mortar options in the city Also, “rent is cheaper than While ecommerce contin “In a normal market cycle, March. debut in a splashy mall made Yards’ Hudson son Yards’ shops age opening of Hud HILE the highwatt Commericial Real Estate 580 Fifth. Already, an A&Fa similarsized former Gap atercrombie & Fitch may lease while the Savillsrepped Ab good news for the market, Fifth Ave. through CBRE wassquarefoot transaction at 592 spot at 620 Fifth. current 3,743squarefoot Fifth Ave. — close to Lego’sfoot All Saints store at 636well as the 22,000square cluding in Times Square, as explored numerous sites, in NYC. Sources say Lego has more permanent locations in China, Lego is looking to addlaunches in London and ample, after successful has become essential. For ex roots in edgier areas. 325 Lafayette St. all put makersdown Timbuk2 at nearby St. in eastern Soho and bag Outdoor Voices at 251 Centreathleisure apparel retailer Winky Lux at 420 Broadway,like cosmetics company His digitally native clients Centre St. store (above). Outdoor Voices on their 251 online athleisure brand Jason Richter (inset) advised Lululemon’s 20,000 Socalled experiential retail and an Abercrombie here.” in their step and spring is like people have a bounce ter in Bensonhurst. “I feel Caesar’s Bay shopping cen sented Target in its deal at Ripka of Ripco, who repre ers sign leases,” adds Peter some signs of life as retail at law firm Farrell Fritz. says Peter Curry, a partner some of the other areas,” open to development than dential projects. “It is more experiential retail and resi served when it comes to Island is currently under tential. For example, Staten being scrutinized for po Carlton Group. Michael Campbell of the was three years ago,” says “think pricing is what it sales are dragging. Sellers getting inked, retail condo to add locations in the area. Parker are also are looking son. Moncler and Warby grand opening at 620 Madi Balenciaga is readying a open at 650 Madison, and buildout. Celine is already der Armour to start its own that stretch and allow Un Fifth Ave. will revitalize Apple store in June at 767 area. The reopening of the brands are staying in the Tommy Hilfiger) vacant. Polo) and No. 681 (former No. 711 (former Ralph Lauren 712 (former Henri Bendel), a strip that already has No.add another large vacancy topires next year, and wouldFifth. But the 720 lease exFifth, while Hollister is atKids 668 store are located at 720 “The market is showing Other boroughs, too, are While leasing deals are Despite closures, big Courtesy of Related-Oxford; Matt Harrington Matt Related-Oxford; of Courtesy New York Post, Tuesday, April 16, 2019 nypost.com 39 IL TA nstruction loan co IVE RE mpleted co AT OV ssfully KPROPERTYGROUP.COM ce INN #KPGSTYLE OT r a suc fo n Partners yo 141EASTHOUSTON.COM M #NEWNEWYORK #RETAILREBO FICES CO Capital Source and Can P. OF CA E JLL, to OK SP anks EASTEND Th BE Special THE BUILDING OF A NEW GENERATION 40 New York Post, Tuesday, April 16, 2019 nypost.com T Committee and given out at the ners101 wereClub. chosen by REBNY’s Salesoffice Brokers space at Park Avenue representedPlaza. The Evercorewin in a consolidationby Alan ofDesino its of Colliers InternationalGordon Memorialwho Award was broughtto 1601 home Broadway. The thirdfor prize his Edwardsearch thatS. brought Open placeJar RobertStudios T. Lawrence Memorialof the AwardKaufman Organization won tothe architectsecond Rafael Viñoly. SabeyJeffrey Data Rosenblatt Centers in a lease at 375 Pearl St. By LOIS WEISS The stories behind behind stories The eitainrequired: Registration co-living and estate real commercial conversation on a and drinks, d’oeuvres, Hors career your shape to connections new into Key BEHIND THE SCENES :0P :0PM 8:00 - PM 6:00 PI 24 APRIL Access elEtt Professionals Estate Real Commercial New For the three best best three the deals of 2018 2018 of deals WEDNESDAY vski of CBRE, who represented Gregg Rothkin and Gerry Mio Achievement Award was won byThe first place Henry Hart Rice nious deals of 2018 were revealed.Board of New York’s most inge HE winners are in. The awards for the Real Estate go.rebny.com/AccessWithOllie Y11101 NY City, Island fl. Long 2 Blvd, Northern 29-22 CUBE THE the prettiest.” ugliest buildings,” says Rothkin, “and now itsult is paidone off.of “This was always consideredMiovski’s one of asthe an architect proved essential. Thewanted, re Rothkin’s background as a lawyer andvski. To create the terrace and mezzaninehigh Viñolyceilings, could be a terrific fit,” recalls realizedMio the top floor, which has extraordinarywas being bumped from his office of 28 years.sanitation “I — Miovski heard that Rafael Viñolythe NYPD and the departments of finance and the building filled up with agencies — among them ated a more inviting lobby and redesigned a onplaza. the Astop six floors and later extended it leasingto 14;agents.) cre Sabey first agreed to install windowsRothkin of CBRE. (He and Gerry Miovski are bestthe purpose for the building,” recalls Gregg [renting the nondata floors to the city] was puterthe facility. “We immediately recognizedThey turned more floors into a secure com der of the building to Sabey Data Centers. onto three floors and in 2007 sold the remain its iconic Verizon sign. Verizon consolidated A jewel on Pearl Street Sabey Data Centers brought Sabey Rafael Data Viñoly to FiDi 375 Pearl St. used to stand out primarily due to ND CEO & Co-Founder Bledsoe Christopher fOllie of pnoe by: Sponsored T By LOIS WEISS sale and leaseback of the 1½Over at Hudson Yards, the do well in the market.” and emotional appeal tend to buildings that have a charm space. It has charm, and the Polo lease and office Savills. “It has the benefit high,”of says Woody Hellermarket of that it is valuing it so has become a cozy favorite.cant, its Polo Bar restaurantthe base of the building is Laurenva Polo flagship store atthough the former Ralph nearly $900 million. Al field for a bubbly price — through Cushman & Wake stance, is expected to tradeowned by CocaCola, for in the classic 711 Fifth Ave. dicative of the market. the ground lease — is not inwell as hefty costs related frastructureto improvements as partially by the need for inBut the low pricing — causedportend a bleak sales market.through CBRE, may seem to and Michel Fuchs’ RFR Brandnew space also sells. “It’s a good sign for the Another Midtown building, million to Aby Rosen a bargain price of $151 (far right), which sold at HE Chrysler Building Gerry Miovski Gregg Rothkin from around the globe prof in the last 10 years” as biddersit “the most exciting auctionbillion. Market insiders calledgood news as it could top developer,$2 Related, is alsoCushman, to the building’s 30 Hudson Yards, through Media office condominium at millionsquarefoot Warner at 711 Fifth Ave. (right) is expected to fetchvalued $900 million. at $2 billion. Meanwhile, the Coca-Cola-ownedWarnerMedia building has new offices at 30 Hudson Yards (above), o e power Tower located just north of the Brooklyn Bridge ramp. to a revamped, newly windowed 375 Pearl St., lured both city agencies and architect Rafael Viñoly CBRE brokers Gerry Miovski and Gregg Rothkin mon previously marketed with Coke and Warner, Har man & Wakefield. Along Douglas Harmon of Cush success of the project,” says Hudson Yards. the excitement at buzzy trying to capture a piece offered a combined $25 billion “It’s a testament to the John Neitzels John Commercial Real Estate New York Post, Tuesday, April 16, 2019 nypost.com 41 Coca Cola; Getty Images Beth Robyn Photography Robyn Beth Alan Desino Alan Commercial Real Estate Real Commercial Financial firm Evercore was Evercore firm Financial Colliers’ Alan Desino helps Evercore helps Desino Alan Colliers’ Plaza Avenue atexpand Park Ever more space more Ever rapidly growing — and outgrow- — growing and rapidly St., 52nd E. 55 at footprint its ing Already Plaza. a k Avenue Parka of feet square 130,000 occupying million-square-foot tower 1.1 the Evercore Brothers, Fisher by owned 666 into Fifth expanded already had being slowly — building a Ave. larger a of visions with emptied vacancies But place. its in tower as Plaza Avenue Park in up cropped neigh- other in deals inked tenants leave will BlackRock borhoods. eight across feet square 240,000 Yards. Hudson to move to floors 10 behind left & Company McKinsey square 300,000 about and floors Cen- Trade World 3 to move to feet of Ave. 1301 to Re moved Swiss ter. behind leaving Americas, the bro- Evercore’s feet. square 90,000 Interna- Colliersof Desino Alan ker, The com- opportunity. saw tional, square 153,927 add to able was pany 339,153 of total a occupy to feet 23rd, 21st, 20th, the on feet square 42nd and 38th through 35th fi- the 2023, In 44th floors. through 0nto move also will giant nancial additional has and floor, 34th the rights. expansion Brian Zak/NY Post the as such buyers, Other Ga of head Mooallem, Jeff vanna is bulking up. It previ It up. bulking is vanna 245249 redeveloped after ously sold it which St., 17th it W. 2017, In Twitter. to $126 leasing for St. 27th W. 31 bought bought it fall last and million million $90 for St. 25th W. 48 others. targeting is and are Organization, Kaufman build similar for competing to trying busy are “We ings. trans offmarket the for hunt Kaufman’s says actions,” Kaufman Greenspan. Grant proper numerous controls Flat and NoMad the in ties areas. iron the owns which Horizons, zit Benson in mall Bay Caesar’s mar current the sees hurst, nimble to beneficial as ket is challenge “The buyers. right the at asset the finding “But Mooallem. says price,” and capitalized well are we right the For fast. act can Manhattan in nothing price, unattractive.” is robust sales market Bargain Chrysler deal Two redeveloped Madison redeveloped Two former the Downtown, are buildings office Smaller retail space, which is owned owned is which space, Aby retail lot. own its on separately that Six Page told also Rosen public a create to expects he new in bring and a observatory also is hotel A restaurants. tenant office as possibility end. leases being also are towers Avenue The CBRE. by marketed building 845,000squarefoot sold being is Madison 330 at Investment Dhabi Abu an by con in venture Authority its Vornado, with junction to expected is and developer, The billion. $1 nearly fetch 284,000square the is other Madison 540 at tower foot Proper Boston by sold being a of expectations with ties tag. price million $300 195 at headquarters AT&T by redeveloped Broadway, sale. for also is Holding, L&L in instance, For selling. also Sa NoMad, and Chelsea doesn’t reflect the city’s The Kaufman Organization’s Jeffrey Jeffrey Organization’s Kaufman The Rosenblatt found Open Jar Studios a a Studios Jar Open found Rosenblatt massive rehearsal space with 24-foot- with space rehearsal massive shows Broadway for ideal ceilings high Square. Times in Broadway 1601 at Jeffrey Jeffrey Rosenblatt The Chrysler sale — much — sale Chrysler The be new to be buzzworthy: buzzworthy: be to new be has building CocaCola The attention, similar attracted Secondround says. a Harmon so week, last due were bids soon. emerge should winner soughtafter most the is at “It York New in opportunity adds. Harmon time,” this $800 roughly the than lower under — 2013 in paid of million pitfalls the of one a scores investment: estate real NYC high has that lease ground case, Chrysler’s the In rent. land the owns Union Cooper pay rent the receives and not does RFR while ment, taxes estate real pay to would have latter The city. the to mil $21.3 roughly to an amount its Instead, year. this lion $32 than more is rent nual rent rising The million. the of most out wipe would the which income, building’s million. $82 at estimates city stream income an is There “Trylons” adjacent the from A building doesn’t need to need doesn’t building A The Great White Way has an overcrowding prob overcrowding an has Way White Great The Open Jar Studios creates rehearsal space on Broadway createson Studios space Jar rehearsal Open Performance art Performance Time Warner’s offices at Co at offices Warner’s Time pur could it so Circle lumbus old Those ones. new its chase Re by bought were offices sum a billion, $1.2 for lated by reinvested then was that Hudson 30 into Warner the Time have they where Yards, floors. 51st through 14th lem. It’s tough for even the most hyped productions productions hyped most the ar even for Whiting, tough Jeff It’s why lem. That’s In rehearse. Jar to Open room find company to training actor create of to director insiders tistic Broadway re with up teamed stateoftheart a stitute, be to was It room Studios. finding Jar was Open challenge the but Jeffrey — by space led was hearsal search twoyear The Organization. Midtown. in Kaufman the of part rehearsal now but modest, Rosenblatt, budget Whiting’s ideal; was aren’t only Not Columns musthaves: with come soundproof and studios dancing; for 1601 sprung be must Vornado’s floors touring Initially 25,000 the in essential. is ing potential saw Rosenblatt chairman, Broadway, Vornado’s floors. His industry: columnfree theater the squarefoot, to stranger no produc is Roth, Awardwinning Steve Tony both Rosen are son budget, and wife larger a and backers negotiated more and With again ers. Broadway 1601 Vornado with approached foot, blatt square per mid$50s remov the in included deal a that upgrades structural to ceilings. agreeing higher make to floor a of part occu ing now facility and 51,436squarefoot The floors 12th and 11th entire the for pies city the in largest the become has support and auditions rehearsals, largescale at targeted offices Soon, productions. Broadway kick be will dancers Rouge its Moulin for preparing heels their it up but ing dream a had “He run. Rosen Broadway says find,” to in it’s impossible now was “And vision. Whiting’s of It blatt district. theater the of middle the that.” than better any get doesn’t Tower Tower power 42 New York Post, Tuesday, April 16, 2019 nypost.com